205. Baking it Down - Top User Submitted Marketing Tips

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🪄 Top Marketing Tips - Submitted by group members in March.

In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marketing tips were so good, we thought we'd feature a few on this week's podcast! 

The layout of this newsletter will look a little different since I'll include the 📸 screenshots from the authors (gotta give credit where credit's due). I read them in no particular order, but they're all great tips. If you want to see the screenshots, snag our blog at www.sugarcookiemarketing.com/blog this week once I've updated it.

🎧 The rest of this post will be those marketing tips - but snag this week's podcast episode to hear our take on 'em.

✨ 1. Reach back out to corporate clients

"My marketing tip is don't be afraid to reach out to past corporate clients about ordering again. I just received two orders (one for 300 and one for 1000 cookies) just by reaching out and basically saying, "Hey, you ordered this time last year, would you like to order again?" Sometimes they just need a reminder that they want your cookies." - Tammy

✨ 2. Use “for sale” homes for headshots

"Want to do a branding photoshoot, but thinking your kitchen ain't fancy enough? Why not use a nearby model home? I haven't met the homebuilder yet or the sales person for them, who didn't appreciate the shout-out when you post your pics. Guess what? It's free. I called to ask when their slowest times were & I made plans for an hour. I left them all the baked cookies I had for the shoot." - Sharon

✨ 3. Incentives through discounts

"Every cookie class I've hosted, each attendee gets a little take home gift. I'd love to see what ever one else does! Here’s a sample of mine: I make a mini 3D printed cookie cutter and provide a coupon for either custom orders, or it may sometimes be $5-$10 dollars off the next upcoming cookie class. I find it’s been working very well to get those to return to classes or place orders for customs." - Jennifer

✨ 4. Seek out strategic local businesses

"Local. Businesses. My husband and I have made a list of local businesses in our area, from mom and pop shops to large warehouses, and we've been strategically picking some to take boxes of samples and business cards to.

• Would this business employ my target clientele?
• Would bringing samples to this business get my business name in places it isn't currently known?
• Does this business openly support other small businesses?

...are a few of the questions we've been considering.

We've gone to car dealerships, furniture stores, medical offices, boutiques, salons, coffee shops, YMCAs, and we have more on the list.

Doing this has greatly increased my following; and shortly after beginning this, the owner of the local Harley Davidson reached out!" - Alayna

✨ 5. Be your #1 fan and believe it

"Start actually thinking of yourself as a business owner! I'm a stay-at-home mom, so when people ask me what I do, that’s what I reply with. I've been listening to the podcast and it's empowered me - and at the dentist the other day the hygienist asked what I did and I said 'I own a custom sugar cookie business' By the time I'd left the office I handed out 5 business cards and have already gotten an order from them." - Tara

✨ 6. Save for samples

"Marketing tip - Have extra cookies left over? Great, cut them in quarters and freeze them. Save them as samples to give out at the next market or event. Always only offer one flavor of a sample otherwise, people will want to try