210. Baking it Down - How to Sell in Community Groups

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💸 Selling in Community Groups - Turn groups into lead gen powerhouses.

In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking this button - it's a lot of info and free templates, so click here to snag that stuff while it's still posted.

If you're already thinking, "There are no community groups in my area," consider starting your own. In this course, we'll cover some of the group mechanics that can help you form the foundation of your own community groups. Community groups that are valuable resources can be massive lead gen opportunities for the group admins.

🧠 A group is only as good as its management team. High-quality groups require a lot of effort, but they pay out in dividends.  

• https://www.sugarcookiemarketing.com/popping

💸  Snag a Free Tracking Template!

We live and die by our spreadsheets - and using one to track community groups allows you to stay on top of specific group rules, posting times, post types, group size - you get the point. This free Google sheet is built out for community group management. Use the dropdown to categorize each aspect of your local community groups. 

Way too often, users get banned from community groups for breaking the sales rules specifically. It's important to keep track of each group's sales policies so we're not permanently banned from selling there.

We're going to look for about 10 local community groups if possible, but we'll take what we can get. The more options you have, the more potential audience you can reach. 

It's important as a seller to understand how groups can be run within Meta's group options and features as these can affect your posting abilities within groups.

⚠️ An important aspect of selling in a community group: following their rules. Take a minute to join the Example Facebook Group we're using for the rest of this lesson - you can join it by clicking here > answering the membership questions > agree to the group rules. Let's run through some common community group Q&As to help you better understand how to approach groups when making your sales posts.

🔗 Rules can be found for any group by adding /rules to the end of the community group's URL (example: https://www.facebook.com/groups/sugarcookiemarketing/rules). 

💸  Group Profiles - How to Optimize

When you join a community group, you automatically create a group profile separate from your Facebook profile (although still connected). Think of your group profile as a version of you specifically made for that group. Optimizing these group profiles can help increase lead generation in your community groups. Each community group you join creates a unique group profile for that specific group.

You can customize:

• ✍️ Your profile intro (150 character limit)
• ✍️ The profile cover photo (1640x600 pixel sizing)

When other users click on your profile within that group, they are taken to your group profile. Admins can also use your group profile to see admin actions taken against you, your group activity, as well as your profile information. From there, they can also click to your personal Facebook profile. 

Your group profile is only a part of your overall Facebook persona. Optimize your personal profile as well. You can tag a business page or insert a URL in your personal profile. You can update your cover photo to feature your latest bakes, and you can share content from your baking page to