218. Baking it Down - The First Ever Mid-Summer Membership Sale

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🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale.

In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin' by so fast). 

🤑 1. The Details 

This is our first-ever Mid-Summer Membership Sale - typically, we run a Black Friday sale, but that puts bakers having to take classes right smack dab in the middle of busy season. So I (ahem, Heather... thank me later) convinced Corrie to run a similar sale, but mid-summer so bakers can work on marketing in the slower season (before our "Cookie Super Bowl" holiday season starts).

So if you've been on the fence on signing up for these memberships, now is the time to snag 'em while they're cheap. They won't go on sale again until our one-day Black Friday sale. This time, you have 7 whole days to think it over.

Mid-Summer Membership Sale Details:

• 💵 Date: July 27 - Aug 2
• 💵 Duration: 7 Days
• 💵 Discounts: 10% - 50% (even 89%)
• 💵 Location: Online at The Cookie College website

  

🤑 2. The Discounts

So we're runnin' a sale on e-v-e-r-y-t-h-i-n-g - that means every membership and even the now-archived Class Kits from yesteryear. There's somethin' for everyone in this sale, so fence-sitters, rejoice! Your procrastination has finally paid off for once!

The Discounts:

• 💵 The Cookie College - (was $76) $68/mo or $680/yr
• 💵 The Cookie Class Kits - (was $63) $31.50/mo or $351/yr
• 💵 The Bakers Biz Basics - (was $36) $18/mo
• 💵 The Digital Downloads - (was $10) $5/mo or $100/yr
• 💵 The Two Dollar Transfer Club - (was $2) $1/mo
• 💵 The 2023 - 2024 Class Kits - $10/each

And if you're already a current member of any of the above, you can STILL switch to the cheaper plan! Yeah - I gotta take care of my peeps. As always, all sales are offered to current members as well. You'll just log in > settings > scroll all the way down to billing > scroll even further to "change plan" > select the cheaper option.

BAM - your bill date doesn't change, and any overpayment is applied as a pro-rated discount for that first payment. Your next invoice will reflect that cheaper plan.

🤑 3. The Roast 'n Toasts 

To hype up the Mid-Summer Sale, we're hosting THREE Live marketing audits. They're only 30 minutes long, and each will feature 5 bakers who signed up for 5 minutes in the hot seat. We'll burn through their profile finding recs to increase sales, reduce funnel length, or clarify communications. In exchange for sweatin' it out with us, each baker has a 1-in-5 chance to win a month FREE in The Cookie College!

• 💵 July 10 - Roast 'n Toast - Mid-Summer Marketing Audit #1 🔥🥂
• 💵 July 17 - Roast 'n Toast - Mid-Summer Marketing Audit #2 🔥🥂
• 💵 July 24 - Roast 'n Toast - Mid-Summer Marketing Audit #3 🔥🥂

In each of the Roasts, I'll cover a bit about the sale, too. Wanna get roasted then possibly toasted? Sign up here: https://form.jotform.com/SugarCookieMarketing/roast-then-toast