224. Baking it Down - Main Street Money

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💼 Main Street Money - Maximizing the main street cookie collab.

In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar. 

⚠️ Also, heads up - we've shifted the time an hour later to 11:00 AM est - 12:00 PM est. We did this so our West Coast friends don't have to be up early to participate. 

📌 1. What's a cookie collab?

A cookie collab is a single-day, single-hour online event where a group of bakers design a cookie (or a picture) based on a specified theme. At that designated time, bakers will post their cookie creations to Instagram using a specific hashtag (#SCMCollabLocal). We use a unique hashtag for each collab - ⚠️ meaning don't use the same hashtag as the last collab.

During that hour, all the collabers will engage with other bakers' posts by liking and commenting (but not following). It lasts for 1 hour, and it's a great way to increase engagement by hijacking the algorithm to show your post to more of your followers. A win-win-win. Some collabs are invite-only, but this is an open invite. All we ask is that you register to get reminders and help with your captions (not required, but appreciated). 

📌 2. Details on this Main Street collab

This is one of my favorite collabs because the potential pay-offs are so much higher than our other collabs. The Main Street Collab is just that - you find a local business and turn their logo into a cookie. Yes, it's similar to the "cookie my logo" collab we did last month, but this one ups the ante because we're featuring a local company - more on that in a minute.

• ➡️ Time: Thursday, 11:00 AM EST
• ➡️ Date: August 28th, 2025
• ➡️ Use Hashtag #SCMCollabLocal
• ➡️ Register Here: https://form.jotform.com/SugarCookieMarketing/main-street-cookie-collab

📌 3. How to choose a business to feature

Don't feel overwhelmed here - the easier this is, the better. But if you're looking for some tips to maximize potential with this collab, here's what we recommend:

• ✅ Find a hyper-local company.
• ✅ Consider featuring a restaurant or coffee shop.
• ✅ Try to pick a business that already has a bit of a following.
• ✅ Choose a company that's active on social media - specifically on Instagram (bonus if you see they reshare a lot of content).
• ✅ Find more ways you can squeeze content from this collab-featured business.

📌 4. What you're going to post

At 11:00 AM (est), you're going to post the logo cookie on your Instagram. Ideally, the photo of the cookie is taken in front of the business's front door (bonus if you get their logo in the pic too) - you'll likely get more traction that way. Your local audience will think, "Oh hey! I've been there, I love that place!" 

Your caption is going to feature either facts about the company, your favorite menu items, or why the location means something to ya - make it interesting for your readers (and for the company you featured - they'll be delighted to read about themselves). 

You're also going to tag the company's Instagram handle to see if we can get their attention (and possibly a reshare). Once you post, you're gonna engage with other bakers who used the same hashtag while they come to your post and engage too! This is a fantastic way to get your start in corporate orders - some bakers will eve