Episode Transcript
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Jo (00:03):
Welcome to Balance and
Beyond, the podcast for
ambitious women who refuse toaccept burnout as the price of
success.
Here we're committed toempowering you with the tools
and strategies you need toachieve true balance, where your
career, relationships andhealth all thrive and where you
have the power to define successon your terms.
I honor the space you'vecreated for yourself today, so
(00:25):
let's take a breath and diveright in.
I've built a multi-milliondollar business that's changed
thousands of lives, but recentlyI realized it's no longer big
enough for me.
This isn't burnout, it issomething else, and if you are
someone who has ever had thatlittle voice inside of you, even
(00:48):
if it's just a whisper, sayingI made for more, there is
something else here, there issomething else that I meant to
be doing in the world, then thisepisode is for you.
Then this episode is for you.
I have had this moment recently,facilitated by AA, believe it
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or not, in terms of the amountof reflection and self-awareness
deepening I've been doing ontop of all my own work, and I've
realized that I am done, thatsomething has shifted, and this
is an awareness that I didn'teven realize I had.
This wasn't behavior that wasconscious in the slightest.
I could have sworn blue murderthat everything I was doing was
(01:36):
completely aligned and was fine.
But I am done playing small, Iam done shapeshifting for what I
believe people will tolerate,for giving them a filtered
version of what I think isacceptable in a version of the
world that I think is okay tooperate in.
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And I'm done pretending thatsuccess as I have it right now
is enough.
And this moment was when Irealized that I've outgrown the
business that I built fromscratch Pretty scary thought.
Right, because this businesshas worked.
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We've got hundreds of directclients, we've impacted tens of
thousands through our content,and the thought of burning all
to the ground is absolutelyterrifying.
And not because it failed, butbecause it worked.
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And I know that there's morehere.
Something shifts inside a womanwhere you make this internal
declaration that I'm doneplaying small and it's time for
me to step up into a version ofmyself that I didn't know was
accessible or even possible.
(03:01):
So I built this big, beautifulbusiness called the Balance
Institute through a lot of blood, sweat and tears over the past
six years, like I mentioned,we've got hundreds of clients.
We've had these most beautifulretreats.
I've had 12 retreats, can youbelieve, in person, plus virtual
ones, won awards gone viral inthe millions.
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Our podcast has reached 50,000downloads.
We've been given all theseaccolades.
However, over the past,particularly 12 months, I have
noticed as more and more peoplestart stepping into the space as
the market becomes more crowded, because barriers are entry to
low and anyone can stick a badgeon and say I'm a life coach and
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come and join my program or letme come and help you Now.
I'm not for a second sayingthat we don't need more people
because the market is growingand there are more and more
women feeling burnt out.
However, I know that many ofthese people are not capable to
do what we do here.
They can give great band-aids,they can give hints and tips,
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but I know that there are veryfew places in the world that can
offer the depths oftransformation in the way we do
here, and that is due to anumber of factors, including our
team, including how my brainworks, including all of our
experience.
But as I've built this businessand more people are rushing in
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this whisper of am I playingsmall these thoughts of what
makes me different in this seaof sameness, particularly when
so many people coming in areusing AI.
So everything starts soundingthe same.
Am I really owning and claimingthat which makes me different
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and unique?
The challenge becomes.
If you don't know what makesyou different and unique and you
haven't even owned and claimedthat part of yourself, then
there's no way you can possiblyshare it with the world.
I've mentioned before that Iused to avoid anything remotely
woo like the plague, at leastpublicly.
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But recently that side of mehas been opening up in ways that
I can't ignore.
At one of our recent retreats wewere sitting in circle when I
got a strong, intuitive nudge topull a card from the tarot deck
on the table.
Now, if you've known thecorporate version of me, that
sounds ridiculous.
Someone even looked at me andsaid what Jo's pulling a tarot
(05:38):
card?
What's happening to the world?
But I trusted the hit.
I shuffled the deck, pulled acard and that landed perfectly.
It was the exact transformation.
We were all circling in theroom in four lines.
It's like the universe droppeda mic that moment.
A year ago I wouldn't haveshared it, I wouldn't have had
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access to the hip, let's behonest, and probably even a
couple of months ago I may nothave shared this publicly, but
I'm done hiding the parts of methat don't fit neatly into logic
.
Because the truth is, I've seenwhat happens when women start
trusting that part of themselves, when they stop overthinking
and over-functioning and startaccessing the kind of knowing
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that we were never taught tovalue.
It feels like a crime to hidethat part of our intelligence
and it's time we start awakeningit unapologetically.
And it was in this process, onthis journey that was probably a
really in-depth four to sixweek process for me that I began
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to realize, oh, I'm beingreally selective in the parts of
me that I show.
Those who have been clients inmy world have seen more of, I
guess you would say, the real me, more of the woo sides of me.
On retreat, I do all kinds ofinteresting things, as does my
team, but those who were, let'ssay, more external hadn't yet
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come into our ecosystem.
I was still fitting into aversion of what I thought was
acceptable, palatable.
You can be a little bit edgy,but don't be too edgy.
You can be bold and speak up,but you can't really speak up.
And I found that the moreinside I was craving strength
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and power and visibility andactually stepping into my true
self, the more I'd realized I'dbuilt this little box for how I
believed I could be perceived.
Sure, I show up with the makeupon and I don't do my hair and I
don't wear fancy clothes, and Ican own all of that, but there
are parts of what makes me methat remained hidden for a
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really long time.
So here's what I am burningdown.
I am burning down old personasof myself that were created from
a place of who I was at thetime and what I believed was the
right thing to do and what wasin the right interests of
finding people and servicingthem and paying my mortgage and
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keeping the business alive, allof these things.
But I'm going to burn the onewho softened, who hid some of
the parts of me.
I used to be very, completelywoo-free, logical, only talking,
very corporate, and in time Irealized that that's no longer
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who I am.
That's who I was six years ago,of course, but not anymore.
Likewise, I will start burningwhether it's programs or parts
of my business that don'treflect who I am now and start
building different containersthat reflect the version of me
that I've become.
Your business is simply areflection of you, and the size
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of your business is a reflectionof the challenges that you can
hold and the problems that youcan solve.
So if I want my business togrow, if I want to have a bigger
impact, I need to get better atsolving bigger problems.
I need to build a biggercontainer that has more of me in
it energetically, so that I canhold more, and I also need to
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move away from not that I reallylean too heavily into this, but
how do I bring the soul backinto marketing?
How do I stand out in a sea ofsameness and not sacrifice
myself in the name of analgorithm or trying to get
clicks or likes or virality?
And I saw in my LinkedIn postthat ended up going viral 1.6
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million and counting.
That was me having a rant.
That was me being raw andhonest and not censoring myself
and not acting like a good girl.
And look what happened.
As part of this burning down,I'm also burning down and
releasing the fear that if Ievolve, I'll be too much, a fear
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that I've held for a reallylong time that if I speak in my
true voice, I will lose people.
I will alienate people, peoplewho perhaps came to me for who I
was, or people who think I amsomething that perhaps I am not,
and there's a chance that Iwill lose people.
There are people who willlisten to this podcast or maybe
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see associated emails with theevolution of what we're doing
and go.
I'm out, that's it.
But I have decided and thisactually has become a
declaration that I would ratherlose people than lose myself.
So, as I step into this newseason, what I am becoming is
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not a business that has betteroffers or better programs.
Of course, we will stillsupport people, but this is
about how do we tell the truthlouder, how do we start thinking
and creating a movement ofwomen who are done, playing
small done, playing by the oldrules?
But here's the thing when youwant to create a movement, when
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you want to have a bold visionand a big dream, I have to go
first.
That's always been my role inlife.
I have always been the bridge.
Take me back to primary school.
I was the one carrying notesbetween the boys and the girls.
I have always been the onefacilitating conversations,
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creating the space, holding thespace, interpreting for people,
helping people take this thingand understand this thing.
In this community I want tobuild, I have to believe and
have faith that the right peoplewill come to me in far greater
numbers than I would lose.
And those people who choose tostep away and find another
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container, somebody else tofollow, someone else to listen
to, who better aligns with wherethey are right now, then that's
the best thing for them andit's the best thing for me.
What does a movement mean?
I've been asked by a number ofpeople, and this is a collective
of women who are craving deepconnection.
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They want community in an eraof AI and sameness and how,
inhumanity and a lot moreperfection.
How can we be vulnerable?
How can we be messy?
How can we be seen?
How can we show up and getevidence that it's possible to
have a life more than theycurrently have, a life more than
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they currently have.
And I don't mean a life of morestuff or more doing, or more
awards, or more cars or morehouses or any of that stuff.
I mean a life where you cansure have the bank balance and
the title, and if that's whatyou want, great, go for it, but
it's not at the expense of yourpeace or your fulfillment or
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your nervous system or yoursafety or your health or your
relationships, because you cantalk to many a billionaire, and
they have all of the externalthings, but inside they're a
shell of themselves and they aremiserable and they would give
it all up in a second to findpeace, fulfillment.
Find peace, fulfillment,happiness, whatever the markers
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are for you.
And so my job has always beento be that lighthouse, to be
that bridge and shine a light onwhat could be possible.
So I have to go first.
So in building a new version ofmy business, of claiming a
different space in this market,I have to start with myself.
I have to go first and declarethat I am ready for more.
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I'm not willing to sacrifice,I'm not willing to push and
hustle and white knuckle my waythere.
This is not about saying I wantmore and great, I'm just going
to work 80 hours a week and I'mgoing to thrash my health and
I'm going to push my body andI'm not going to sleep, because
that's just what we need.
This is about creating amovement where feminine, aligned
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success can thrive, where wevalue intuition, where we value
our bodies, where we cultivate anervous system that is safe and
regulated and, in doing all ofthese things, allows us to
collapse time, allows us to makefaster decisions, allows us to
conserve energy for what matters.
Because when you are in deep,deep alignment, the world speeds
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up, but you don't have to do asmuch.
So this is what I want.
I want a world and a movementwhere women can climb the ladder
.
They can climb to whatever theywant, in corporate or in their
own businesses.
They can leave corporate andstart their own businesses
because they're not confined tothis box that they have decided
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is safe.
I have to be a good girl.
I don't have to rock the boat.
I can't want too much.
I can have just this much, butnot more than that, because that
would be ostentatious and thatno, we have to start asking for
more.
We have to start declaring thatit's okay for us to shine,
we're not at risk, we're notgoing to lose everything and we
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are not going to be too much.
We're not going to loseeverything and we are not going
to be too much.
So, if this episode has stirredsomething in you, if there is a
part of you that is realizingthat maybe you've outgrown parts
of your life, parts of yourself, and that you no longer want to
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settle or live in fear or worryabout being too much, too big,
too bold, too ambitious,whatever your too is, and I know
that it can be scary to burn itdown, but there's also usually
a whisper where you can't staywhere you are anymore.
Then maybe it's your time too.
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Maybe you're ready to find amovement, to join a community of
women who are up for big thingsin the world, who are ready to
smash stereotypes, who are readyto lead differently, to love
bigger and bolder and prove thatwe can live a life on our terms
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, where we can have alignmentwith comfort, where we can have
our freedom, where we can haveour peace.
So if this has stirredsomething in you, then stay
close.
Watch this space.
We have all kinds of thingscoming.
You will notice we talk in adifferent way now.
(16:58):
We are infusing more soul intowhat we do.
We are fusing more emotion.
We are starting to talk to thewoman buried under the
exhaustion and the shame and theto-do list.
Sure, we can talk about surfacelevel stuff, but I'm done with
that because that's not reallywhere we wanna play.
You can go to the school gateand have a chatter about how
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busy you are and you've got thison and this on, but that's not
what we're craving.
Your soul is craving deep humanconnection and from now on, the
Balance Institute is going tostand for that depth the women
who are willing to stand arm inarm and move into the future
deeper, brighter and bolder.
(17:42):
I hope you come with us.
Thanks for joining us today onthe Balance and Beyond podcast.
We're so glad you carved outthis time for yourself.
If you enjoyed this episode,please share it with a friend
who might need to hear thistoday.
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your podcast platform of choicewould mean the world to us.
If you're keen to dive deeperinto our world, visit
(18:05):
balanceinstitutecom to discovermore about the toolkit that has
helped thousands of women avoidburnout and create a life of
balance and beyond.
Thanks again for tuning in andwe'll see you next time on the
Balance and Beyond podcast.