Moment: Why Being Good at Your Job Won't Save You Anymore

Being visible isn't optional in today's professional landscape—it's a crucial part of your job. High-achieving women have been fed the dangerous lie that keeping your head down and doing excellent work will eventually get you noticed, but invisibility now comes with an accelerating cost.

• A pivotal moment when my chairman told me "if no one sees it, it doesn't count"
• In a world being swallowed by AI, invisibility is no longer neutral—it's a risk
• The truth about why ambitious women stay invisible: deep conditioning, not choice
• LinkedIn as the modern town square: 1.1 billion users but less than 0.1% post content
• Two transformative beliefs: visibility is part of your job, and you have something valuable to say
• The real reason visibility feels vulnerable is about outdated beliefs, not the platforms

Ready to stop being the world's best-kept secret? Join my 90-minute LinkedIn workshop where I'll share exactly what to post, when and how to create content that lands, plus how to update your profile to reflect who you truly are. Grab the link in the show notes and come join us.

Thank you for joining us today on the Balance and Beyond Podcast. We're so glad you carved out this time for yourself!

If you’re keen to dive deeper into our world, here are our socials where you can discover more about the toolkit that has helped thousands of women create a life of balance.

Website: www.balanceinstitute.com
Podcast Website: https://www.balanceinstitute.com/podcast
Email: [e-mail]
LinkedIn: https://au.linkedin.com/in/stonejoanne
Facebook: https://www.facebook.com/betterbalanceinstitute/
Instagram: @betterbalanceinstitute

Thanks again for tuning in, and we'll see you next time on the Balance & Beyond Podcast!

Episode Transcript

Speaker 1 (00:04):
Welcome to Balance and Beyond Moments.
Your weekly dose of insight,wisdom and mindset shifts all in
10 minutes or less, whetherit's a powerful truth, a fresh
perspective or a spark ofinspiration, this is your space
to pause, reflect and reset.
Let's dive in.
Many years ago, my chairmanpulled me aside after a board

(00:27):
meeting and shared something Iwill never forget.
He looked me dead in the eyeand said Joe, the board has no
idea how good you are.
I remember snapping back, buthaven't you seen everything I've
delivered?
Come on?
He shook his head and saidthat's not how it works.
If no one sees it, it doesn'tcount.
That moment hit me like a slap.

(00:51):
I'd spent my entire careerbelieving that hard work was
enough.
Not just hard work, but thestandard, the speed, the
strategicness of everything thatI was doing.
But in that moment I saw thetruth, and it's applicable now
more than ever.

(01:13):
In today's world, being great atyour job is no longer enough.
Not in a world that is beingswallowed by AI, not in a world
where your silence will have youskipped over.
High achieving women have beenfed a very dangerous lie and we
have taken it hook, line andsinker.

(01:33):
We have been told from a veryyoung age that if you just keep
your head down, do good work, bea team player, eventually
you'll be rewarded.
Someone will notice, you'll betapped on the shoulder and then
you'll be given the promotion,the pay rise, the opportunity.
All you have to do is head down, bum up and work hard.

(01:54):
But the unfortunate truth isinvisibility is no longer
neutral.
Invisibility is now a risk, andincredibly costly one.
Your invisibility could be thereason that you're overlooked
for promotions, could be whyyou're underpaid, passed over,

(02:15):
underestimated or just plainforgotten.
And it's not because you're notgood enough, it's because no
one knows what you're actuallycapable of.
And this risk is onlyaccelerating.
The first roles to be replacedby AI they're not the
visionaries, they're not thestrategic thinkers, they are the

(02:37):
get shit done women, theexecutors, the high performers,
but the ones with no digitalpresence, no visible thought
leadership, no public voice.
They have estimated that up to50% of white-collar roles will
be impacted by AI, likelynegatively, in the next five

(03:01):
years.
Okay, that's a very, very fastnumber, and people might say
that's wildly inaccurate, buteither way, it is coming.
So let's talk about why doambitious, brilliant,
intelligent women stay invisible?
It's usually not a choice, it'snot because they're lazy or

(03:24):
because they don't care.
It's because they've beenconditioned and have a belief
system that says well, I don'tknow what to post, I don't want
to get it wrong, I don't want toseem egotistical, I don't want
to be one of those people with abig head who shows off.
What if people judge me?

(03:44):
What are they going to think?
I just no, no, I don't havetime.
Are you kidding me?
I've just got to put my headdown, do the good work and
eventually someone will notice.
I do not want you to remain theworld's best kept secret.
These phrases, which likelyapply to you, aren't just

(04:06):
surface level hesitations.
They are the fingerprints ofdeep perfectionism and people
pleasing these stories.
We've believed about ourselvesfor a really long time.
That says you stay small, don'ttake up too much space, it'll
keep you safe.
Don't draw, draw attention,don't outshine anyone.

(04:26):
Hustle harder, work harder thananybody, because eventually
your time will come.
But I hate to break it to you.
There is a very high cost ofstaying small and an even higher
cost right now of stayinghidden Obscurity, missed impact,

(04:50):
career stagnation, resentmentand increasingly irrelevance.
So where is one of the biggestplaces that women are invisible?
It's called linkedin, and thisisn't just the platform for job

(05:11):
seekers anymore, it's the modernday town square.
Once upon a time, we wouldstand on top of the town square
and share with everybody what wehad to say, but now, if you are
not on that stage sharing yourwisdom, curating your reputation
, reminding people that youexist then you are being quietly

(05:33):
, algorithmically erased.
Regardless of how hard you work, you will be passed over.
Did you know that there are 1.1billion that's right billion
users on LinkedIn, but only 1million posts each week?
That's less than 1%.

(05:53):
That is a tiny proportion.
That's less than 1%.
That is a tiny proportion.
Let that sink in.
Less than 0.1% of people onLinkedIn, which is the modern
day professional town square,are visible.
And spoiler alert having aprofile doesn't make you visible
, because no one's going to seethat profile if you don't ever

(06:17):
go in the feed.
The bar to stand out has neverbeen lower, but the cost of
silence has never been higher,especially right now.
I want to offer you two beliefsthat changed everything for me,
and these were two gifts givenby my chairman that I want to

(06:42):
gift on to you too.
Being visible is part of yourjob.
It's not something that you dowhen you have time.
It's not something that you doat the end of a project or when
you have a bit of space, youupdate your profile.
This isn't a someday thing.
Being visible is yourresponsibility, because no one

(07:03):
else is coming to tell yourstory.
And the second belief is thatyou have something to say that
people want to hear.
That's right.
You have wisdom, you have livedexperience.
You are one in 7 billion.
So, regardless of yourexpertise, your qualifications,
what industry you're in, peoplewant to know what do you think,

(07:28):
what's your perspective on anissue?
Not recycled ideas, not somechat GPT tripe that could have
come from anyone.
And I know visibility feelsvulnerable, and I know you're
afraid of being judged andyou're afraid of getting it
wrong and being too much orbeing not enough.
But I need to tell you thatthose fears aren't really about

(07:53):
LinkedIn.
Linkedin is simply a mirrorshowing you where you are hiding
and where you are playing small.
All of those fears thevulnerability, the fear of
visibility they're about theparts of you that still have
some outdated beliefs, where youneed to earn the right to be

(08:14):
seen.
Earn the right to be seen.
Isn't that sad?
Because you don't, you arealready someone worth being seen
, you have something to say, andit is imperative on you to
become more visible.
If this hits home and you'rethinking, okay, jo, well, where

(08:35):
do I start?
I don't even like LinkedIn.
I'm terrified.
This is exactly why I createdmy LinkedIn workshop.
It's 90 minutes of practicalmagic where I'm going to share
with you more about the realreason that visibility feels so
hard for women like us, and howyou can actually shift it
Exactly what to post when andhow to create content that

(08:59):
actually lands.
We're talking contentframeworks that are super simple
, and I walk you through a blowby blow account of how to update
your profile so it reflects whoyou are, not who you used to be
, or even your job title, andhow to start building a personal
brand that Future-Proofs yourCareer, because this isn't just

(09:24):
about being noticed.
It's about being remembered.
The replay is ready.
If you are done waiting to bepicked and waiting to be small,
go grab the link in the shownotes and come and join us.
Thanks for taking this momentfor yourself.
If this resonated, share itwith a friend who needs to hear

(09:45):
it today, and don't forget tosubscribe to Balance and Beyond
for full episodes and more ofthese bite-sized breakthroughs.
See you next time.