EP: 003 Buyer Psychology - Special Guest Amanda Carraway SEM - COO

🎙️ In this episode, Bridget is joined by Amanda Carraway, COO and Chief Momentum Officer at Search Everywhere Marketing, for a deep dive into modern buyer psychology in 2026 — and why the old “one-ad, one-funnel” mindset is officially dead.

Buyers today don’t see one ad and buy.
 They research. They scroll. They Google you.
 They watch videos, read reviews, stalk your socials, and quietly decide if you’re legit before they ever click “book a call.”

Inside this episode, Amanda breaks down:

• How buyers actually move across platforms in 2026 (hint: it’s messy and non-linear)
• Why Google builds credibility, social builds familiarity, and YouTube builds belief
• The real role of your website (spoiler: it’s validation, not the starting line)
• Why modern buyers need 20–40 touchpoints before converting
• How omnichannel ecosystems outperform single-platform campaigns every time
• The biggest mistakes brands make that quietly kill conversions
• How intent-layered, psychology-driven retargeting actually works

No fluff.
 No recycled guru nonsense.
 Just real strategy, real data, and real results.

If you’re still imagining a clean, linear funnel — it’s time to let that go.
 In 2026, you’re not running ads.
 You’re running an ecosystem.

If you’re ready to stop chasing leads and start scaling with intention, welcome.
 It’s time to stop guessing and start growing.

This is Balancing the Scales.

🔗 Connect with Bridget & Search Everywhere Marketing

🌐 Website
https://www.searcheverywheremarketing.com

📸 Instagram
https://www.instagram.com/search_everywhere_1/

📘 Facebook
https://www.facebook.com/profile.php?id=61584129814599

🚨 FREE Lead Recovery Resource
👉 Stop Losing Leads Now
https://www.searcheverywheremarketing.com/stop-losing-leads/

 (Because losing leads in 2026 is a choice — and we don’t make those here.)

Scale smarter.And keep balancing the scales. 💥

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