Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world

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January 6, 2023 • 26 mins

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world