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September 15, 2022 32 mins

“Smart AI can differentiate who you’re talking to, when you’re talking to them, and what you need to say, and how that’s where this starts to make a real difference.”

Christopher Willis, Chief Marketing Officer and Chief Product Officer of Acrolinx, joins us on this episode of Be Customer Led with Bill Staikos. Chris is regarded as a very innovative and results-driven CMO with a track record of building effective marketing and sales groups. Also, he is accountable for all areas of the organization’s marketing strategy. Moreover, Chris specializes in content governance, artificial intelligence, and pipeline management. In today’s discussion, we dive deep into various aspects concerning the improvement of content and its effect on the customer experience. 

[01:10] Background – Chris shares his journey to this point and highlights the characteristics that set him apart. 

[06:03] Acrolinx - Chris outlines Acrolinx’s fascinating AI and content-related projects. He then elaborates on AI’s impact on content development, curation, and consumption since its adoption. 

[15:48] Content as an Asset - Numerous businesses consider content an afterthought rather than an asset. Chris describes what he believes companies lack on the experiential side, especially when explaining its value for the first time.

[20:36] C - Level Initiative – Chris explains how revenue modeling resulting from content governance becomes a C-level endeavor. 

[23:33] Content Fitness – Chris gives an excellent explanation regarding the idea of content fitness.

[29:46] Horizontal Solution – Chris discusses the corporate sizes to which their service extends and whether or not it is genuinely an enterprise-level solution. 

[32:13] Inspiration – Chris mentions the business executives he looks up to most and why he does so. He also notes where he gets his inspiration.


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