This episode of Be Customer Led with Bill Staikos features Ivonne Kinser. Ivonne is the Vice President of Marketing and Innovation for "Avocados from Mexico." She is in charge of the high-performance team and the company's innovation strategy, both of which helped propel "Avocados from Mexico" to the top of the branding category on Fast Company's 2021 list of the world's most innovative companies. Throughout our discussion today, she shares her insights on whether the experience itself is the brand or the brand itself is the experience.
[01:10] Ivonne's Story - Ivonne recounts her journey while discussing her eclectic job. In addition, she describes the company for which she works, "Avocados from Mexico."
[07:31] Innovative Marketing – Ivonne discusses the reason behind combining marketing and innovation and how they function together. She also offers her opinion on whether marketing firms would benefit from incorporating more innovation-related disciplines into their teams or responsibilities.
[11:56] Difficult Balance – Ivonne outlines her approach to marketing while serving all these partners along the value chain.
[17:15] CX – Ivonne presents her views on the customer experience concerning her role in marketing.
[20:37] Brand vs. Experience - Some say the brand is experience. Some say experience is the brand. Ivonne expresses her opinion on whether she agrees or disagrees with a particular camp and the possibilities of connecting the two.
[22:50] The Future - Ivonne explains how she believes marketing will evolve over the next couple of years, and what she means by combining brand and performance is where marketing is headed.
[25:04] Driving Factors - Ivonne outlines some of the ecosystems generating a great deal of change in the marketing sector. In addition, she analyzes if a marketing leader requires any new skills or resources in light of these changes.
[29:44] Inspiration – Ivonne reveals where she finds inspiration.
Resources:
Connect with Ivonne:
LinkedIn: linkedin.com/in/ivonnekinser/
Website: ivonnekinser.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.