A Brief History of Be Known

In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution, and adaptation to stay relevant and thrive. In this episode of the Be Known Marketing podcast, Daniel and Jakob express how the company began as a necessity, with Daniel carving a path in Facebook ads and direct response marketing strategies. They touch on the importance of recognizing potential for scalability and drilling down on producing products that the market wants. The duo's initial venture into e-commerce, the transformation to digital products and courses, and their expansion focus on B2B companies is a captivating journey of discovery, adjustment, and development.

The key moments in this episode are:

00:01:06 - Be Known's Origin Story

00:05:47 - B2C vs B2B vs B2E

00:09:21 - Challenges with B2E,

00:11:46 - Optimizing Lead Generation

00:15:40 - The Changing Landscape of Buyer Behavior

00:16:19 - Exploring B2B Marketing

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