Aligning Marketing And Sales Goals For Growth

Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business.

It's time to understand the evolution of marketing over the past years and how it has fundamentally changed the way we buy and sell. By aligning your marketing and sales goals, you can unlock the potential for increased revenue and drive business growth.

Join us on this episode of The Be Known Marketing Podcast as we explore the transformative power of marketing and its impact on buying and selling.

The key moments in this episode are:

00:00:14 - The Evolution of Marketing and Commerce

00:02:33 - The Challenges of B2B Marketing in the Past

00:05:07 - Measuring Data in B2B Marketing,

00:08:10 - Aligning Goals and Analyzing Data

00:14:37 - Aligning Goals for Profitability

00:15:16 - Defining a Lead

00:17:06 - The Importance of High-Quality Leads

00:19:18 - Defining the Buyer's Journey

00:22:48 - Strategic Thinking vs. Tactical Thinking 

Connect with us here:

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  https://www.linkedin.com/company/beknownllc
• 
  www.beknownonline.com
• 
   https://www.youtube.com/@beknownonline