Creating, Capturing and Converting Demand

If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing an increase in demand, they are left with stagnant growth and dwindling sales.

It's time to break free from this cycle and discover the three stages of demand: creating, capturing, and converting, to finally achieve the successful business growth you've been striving for.

The key moments in this episode are:

00:00:13 - Understanding Demand

00:02:29 - Creating Demand

00:03:01 - Capturing Demand

00:03:28 - Converting Demand

00:06:49 - Customer Research and Demand Gen

00:14:32 - The Importance of Investing in Marketing,

00:15:22 - Customer Research for Demand Creation,

00:16:28 - Defining Business Goals,