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October 9, 2023 26 mins

In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing.


The key moments in this episode are:


00:00:13 - Introduction to the Thank You Page Strategy,
00:02:58 - The B2C Thank You Page Strategy
00:09:51 - Applying the Thank You Page Strategy in B2B
00:12:32 - Leveraging Thank You Pages in B2B Content Syndication,
00:16:39 - The Importance of a Call Booking Form on your Website
00:18:21 - Differentiating Between Email Subscribers and Leads
00:21:37 - The Underutilization of Thank You Pages
00:25:01 - The Importance of Not Leaving Opportunities on the Table

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