Embracing Changing Buyer Behaviors in Your Marketing

Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-centric marketing. Instead of bombarding potential customers with persuasive tactics, Jakob advocates for understanding the needs of the customers, adjusting your strategy according to their preferences. 

The key moments in this episode are:

00:00:11 - Introduction

00:02:38 - SMS Marketing Regulation

00:04:17 - Registration Process

00:08:35 - Effective Marketing Strategies

00:12:07 - Changing Buyer Behavior

00:14:50 - Importance of Customer Research

00:15:53 - Selfish Marketing vs. Buyer-Centric Marketing

00:16:41 - Customer Research and its Impact

00:17:55 - Challenges of Customer Research

00:19:37 - Examples of Successful Customer Research

00:29:22 - The Future of Marketing

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