If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.
In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).
The key moments in this episode are:
00:00:12 - Introduction
00:01:33 - Marketing Funnel Models
00:03:30 - An Inside Out Approach to Marketing
00:07:22 - Starting with Existing Assets
00:11:18 - Expanding to New Audiences
00:16:43 - The Importance of a Strong Foundation
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