In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing.
Timestamps:
00:00:14 - Introduction,
00:02:32 - Importance of Advertising
00:07:58 - What Buyers Want
00:11:18 - Struggling with Messy Data
00:14:05 - Cleaning up Messy Data
00:17:35 - Cleaning and Deduplicating Data
00:19:34 - Manual Data Cleaning
00:21:48 - Key Metrics in B2B Marketing
00:25:21 - Tracking High Intent Leads
00:29:10 - Quality over Quantity
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