In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing.
The key moments in this episode are:
00:00:14 - Introduction
00:02:10 - Biases in Ad Platforms,
00:07:26 - Overspending and Pockets of Gold
00:09:52 - Balancing Awareness and Intent
00:14:53 - Social Media vs Sales Media
00:16:35 - Understanding your Ideal Customer Profile
00:18:23 - The Importance of Remarketing
00:20:01 - Bottom of Funnel Strategies
00:26:00 - Mapping the Buyer's Journey
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