The Role of Emerging Tech In Marketing

In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing into walls? 

The key moments in this episode are:

00:00:12 - Introduction and Purpose of the Podcast

00:02:30 - Google's New Ad Transparency Policy

00:06:29 - Implications of Ad Transparency for Smaller Players

00:10:01 - Potential Impact of Ad Transparency on Ad Revenue

00:11:49 - Generative AI and its Applications

00:15:07 - The Evolution of AI in WordPress

00:16:18 - Salesforce's AI Integration

00:19:30 - Major Players Embracing AI

00:21:22 - AI for Summarizing Content

00:25:50 - AI Tools for Content Management

00:30:46 - The Power of Narrative in Marketing

00:31:25 - Salespeople's View on Marketing in B2B

00:39:42 - Apple Vision Pro: A Computer On Your Head

00:45:30 - The Changing World and Transparency

00:47:46 - AI for Problem-Solving

00:49:11 - Optimism about AI

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