What if you could grow a business to a million in revenue without sending a single cold email?
In a world obsessed with high-volume outreach, Christi is doing things differently and it’s working!
In this episode, Daniel sits down with Christi Loucks, founder of Howdy Sales, to unpack the strategy that’s helped her build a high-performing sales consultancy focused on warm leads, real relationships, and relevance over volume.
They discuss the difference between lead generation and true pipeline building, why most founders don’t understand modern prospecting, and how AI is changing the sales game.
Christi also shares the personal lessons behind her transition from HR to sales leader to founder, including her biggest sales mistake, the tech tools she swears by, and what she’s learned from being told to “F off” in a cold email…
Timestamps
00:00 Introduction to Christi
00:49 Life in Denver
02:51 Christi’s journey to founding Howdy Sales
06:20 What Howdy Sales does
07:18 Challenges in modern prospecting
09:03 What is misunderstood about being a hunter
11:20 Why founders and CEOs struggle to understand modern prospecting
13:58 What makes a hunting rep unstoppable in today’s environment
15:24 Email vs. Phone in Sales
17:04 Building a Successful Sales Pipeline
19:23 Advice for New Sales Managers
22:18 Christi’s goal to hit $1M in revenue without cold outreach
24:23 The role of automation in modern sales
26:44 Balancing technology and human connection
30:59 Christi’s favourite tools and podcast rec
33:42 Lessons from Christi’s sales mistake and what it taught her
35:44 Christi’s 1% shift that changed her career
36:31 Get in touch with Christi
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