I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.
People feel like they’re not ready because of their perception of what they see on the outside.
That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.
People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.
They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.
If you answer yes to any of these questions, then you’re ready to earn coverage.
- Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.
- Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.
That’s it. That’s all you need to earn exposure.
That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.
Getting attention is step one. You can’t have the other two without it.
Some resources mentioned in this episode:
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