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June 27, 2025 37 mins

What if the most magnetic brand you could build was simply a full expression of who you already are?

In this episode of Becoming Obsessed, we’re diving into soulful branding, reclaiming your creative identity, and integrating your fullest self into your business with brand artist and coach Emily Jane Sarroff. Emily blends strategy and psychology with creative expression to help entrepreneurs build brands that are both powerful and personal.

We talk about:

  • How to build a brand that feels like you (instead of what you think you should say online)

  • Reconnecting with the creative side you may have buried in the pursuit of “success”

  • Signs and symptoms that something in your business is out of alignment

  • Why embodiment—not aesthetics—is the key to magnetism

  • The journey of letting go of shoulds and becoming who you really are

Whether you’re a coach, a creator, or someone who’s just tired of playing a version of themselves online, this episode will challenge you to shed the shoulds, own your artistry, and become obsessed with your business again.

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