October 3, 2025 • 44 mins
In this episode, we dive deep into the difference between "easy" and "ease"—and why building a life and business with ease doesn't mean avoiding ambition or hard work.
Tiffany Napper, a business consultant, keynote speaker, and resilience advocate who helps founders grow wildly profitable businesses without burnout, shares her journey from PR powerhouse (working with icons like Elton John and Disney) to trusted advisor for six- and seven-figure companies, and opens up about loss, resilience, and her mission to help women thrive with both ambition and ease. You'll hear about her unique lifestyle (living on a yacht!), her "Soft CEO Era," and practical ways to lead, rest, and build a business that feels good from the inside out.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Today we are becoming obsessed with ease, which is nothing new
around here, but we are going toget a bit more specific about
what that means because on the surface you might think ease
easy. The words are basically
practically the same. They mean very different things.
(00:20):
There was a quote I heard once that is really stuck with me,
that life isn't meant to be easy.
And when you accept that, it gets easier.
But that doesn't mean you can't build for ease in your life.
And that's what we're going to dig into today.
And I'm so excited to introduce today's guest, Tiffany Knapper,
(00:43):
who's a business consultant, keynote speaker and resilience
advocate who helps founders build resilient teams and grow
wildly profitable businesses without the burnout that is the
key there, guys. Before she stepped into the
world of entrepreneurship and coaching, Tiffany LED a
successful career NPR working with icons like Elton John,
(01:06):
Alicia Keys and Disney. But after years of chasing that
achievement at the expense of alignment, she has chose to
rebuild her life and business from the inside out.
And now she is the trusted advisor behind six and seven
figure companies that thrive with strong systems, soulful
(01:27):
leadership, and powerful team dynamics.
Equal parts business tactician and guide, Tiffany is the woman
who lights a candle and hands you the playbook.
From sold out masterminds and retreats to her signature Sway
framework, she brings both strategy and soul to everything
she touches. And I absolutely love Tiffany.
(01:50):
I met you. I don't know, was it in May?
It's been almost a month or or two somewhere in there.
But what I love to is that you really remind us ambition and
ease can coexist. And I want to just, well, first,
welcome to becoming obsessed, Tiffany.
Thank you for having me. I'm thrilled to be here and
(02:10):
just, you know, sit down and chat with you today.
I want to jump right in and get this part out of the way.
You're currently living on a yacht.
I am. It's true, yes.
How did that come to be? It's a funny story, but if you
know me at all, you know that when I put my mind to something,
I kind of go full force. And since I was a young, young
kid, I've loved the ocean, I've loved the water.
(02:32):
I'm a Cancer. If you're into astrology, I'm
the crab. Like I'm a water sign and it was
always on my bucket list to liveon a boat one day.
And I don't really know where that came from.
Maybe we can blame Sleepless in Seattle.
I don't know. It was just always a bucket list
of mine and I never thought it would come true and I definitely
didn't think it would come true in Nashville, TN.
But a lot of things happened. I've been through a lot of loss.
(02:56):
I've experienced a lot of loss in the last five years since
2020, as a lot of us probably have.
We lost my dad two years ago andso my mom and I were just at a
junk where we were kind of deep in some grief and I rented us a
houseboat for Thanksgiving to test the waters, pun intended,
and see if we liked the idea of living on a boat.
(03:16):
And that parlayed very quickly into me finding a yacht in
Nashville, TN that, you know, she could invest in and we would
fix up together and could becomea future residence for her maybe
one day when she leaves where she currently lives and could
become a little bit of a bucket list checklist item for me
currently as I go through some change in my own life.
(03:37):
And just really wanted a fresh environment.
I'm sure if you're listening, ifyou've ever been through
something tough, sometimes you just want a fresh environment.
Like you want to change the fourwalls that you're looking at.
So that's what I'm doing. And it's been a dream so far.
And yeah, she's a 53 foot ocean yacht and on a lake here in
Nashville, TN. So she's docked most of the
(03:57):
time. We do have to hire a captain to
driver because we're not skilledyet.
We'd have to get our captain's license to drive the thing.
But just even it's her being like in the slip at the Marina
and waking up every day and seeing the water out all the
windows and making my coffee there in the mornings is pretty
darn magical. It sounds magical and your
Instagram stories look magical. And I also know that so often we
(04:21):
just see that highlight reel on social media and it doesn't show
the loss that led you to making these hard decisions to really
pack it up and live on water or change and pivot from one career
that you've been building your whole life into doing something
different. And this is something that I
(04:41):
love that you really do share. And we were just talking about a
post you had about the soft lifeand building, like I started
this podcast, Building a life ofease doesn't mean you're not
being ambitious, doesn't mean you're not building big things
and doing hard things. Fill me in a little bit more,
Tiffany, on how this plays out in your brain and in your life,
(05:02):
having a soft life and a life ofease while being really
ambitious. Yeah, I'm always very
transparent. I am still in search of a softer
life. OK, I feel like I will always be
in search of a softer life simply because of the way I was
hardwired. I come from a family of
ambitious achievers. Both of my parents were
entrepreneurs at some point in their journeys and working hard
(05:25):
was drilled into me at a very young age.
And so it's part of my DNA and I'm not upset about that.
I believe that that is what got me here.
I do also believe I have room for growth in regards to chasing
achievement for the sake of chasing achievement.
So that's something I've been learning how to unwire and
unlearn for the last gosh, probably since 2017 was when I
(05:46):
went on my little Eat, Pray, love journey of my own and went
to Bali and, and went through yoga teacher training and kind
of dismantled my life at that stage to a different stage.
So I'm not new to rebuilding my life and trying to seek out the
ease and the softness, but I am a continuous student in it.
And so for me, it was two years ago when the soft girl era
(06:06):
started trending on TikTok and Iwas like, Oh, I'm going to start
like using the hashtag soft CEO era.
And it kind of took off. And again, I was just in a
season of trying to realign and noticing that I was burning out
that I was doing too much. So I, I feel like I'm constantly
having to make these adjustments.
It's like these micro adjustments all the time.
But what I noticed when I started sharing about the soft
(06:28):
CEO era and just a softer life is that I would have people who
were really repelled by this notion because they heard soft
and they thought, oh, I'm not soft.
I'm a high achiever, I'm tough. I'm, you know, and I was like,
whoa, whoa, whoa. Well, it's not a mistake.
The two like I believe we can bewildly ambitious and as you say,
(06:49):
like seek ease and the journey. And for me, you know, soft means
the opposite of a hard life. I don't know about you, but I'm
not signing up for a hard life. But I don't think soft is the
antithesis of achieving or ambition.
I think they can go hand in hand.
And so it's that elusive balancethat we always talk about.
But for me, it's really more about just softening those hard
(07:10):
edges and noticing like, where can I find some joy in the
little moments? And where can I hit pause?
And how can I really trust that this rest right now is just as
productive for me as when I'm working the 8 hours?
So that's how I'm coming to terms with what it means to
embrace the softness in life. I relate so much to that.
And it's funny because I think alot of times we feel like our
(07:33):
experiences are so uniquely us, and they are.
But there's also this really cultural shift of especially for
women having to be tough growingup.
Like, I saw my parents work multiple jobs my entire life and
seeing that and being like, OK, like I've been able to see that
(07:53):
the American dream is work hard to get more.
And it doesn't really equate. Like I haven't actually seen the
fruit of that labor in the way it's sold.
And I don't think that's unique to me.
I think so many of us are like, OK, we do in a lot of ways have
enough. Like, I don't need to work as
like an American and just work to like, store up more and more
(08:16):
and more without taking care of myself along the way.
And I think we're starting to see more examples of if you work
yourself into the ground, you can't enjoy your life anyways.
But really having to deconstructand like you said, soften the
edges. And that's something I've done
too, where it's like, OK, I usedto pride myself on being tough.
Like my identity was being toughand strong and never a problem
(08:40):
and being able to take care of myself.
And that's what you're kind of getting at too, is what if we
soften those parts to enrich in our life?
And that doesn't mean we're not working hard and building huge
things, but it also means that we're not going to work hard at
the expense of ourselves. And I will say, Tiffany, this is
(09:02):
something that I have a really hard time hanging out in the
middle about. And even though I probably am in
the middle more than I think, I still feel like when I am taking
too long resting. Or you know, I had a 8 hour
drive yesterday and I ended up working a little bit.
But in my head I was like, should I just be like resting or
(09:23):
playing or enjoying or like, should I be working because it's
downtime and it's so in our head, the.
Programming is real. Yeah.
How do you deal with that yourself, but also with your
clients and kind of how everyone's at their own point in
this pendulum? Well, I love what you said
because it's so true. We are not alone in this.
And so I think even just hearingthat everybody struggles with it
(09:46):
is a bit of a permission slip for us all to be like, oh, OK,
I'm not broken. Or maybe I'm not as broken as I
thought I was. I don't think I've had a client
in the last five years who I haven't had to deal with like
help them through this to an extent.
And I in fact, I have a client who just maybe like in the last
two weeks, DM Ed me and she was like, Oh my God, this like this
(10:07):
is what you help me understand. Because before she worked with
me, she was really beating herself up about the fact that
she would work, she's a makeup artist.
She would work a really intense wedding or something where she's
on her feet for 12 hours nonstop.
And then the next day, she wouldjust want to be a vegetable on
the on the couch and watch TV. And she couldn't give herself
permission to do that. And she was beating herself up
about it. And I was like, whoa, whoa,
(10:27):
whoa, hold on. Like, why is this such a
terrible thing that you need time to refill your own cup
after you work an insane amount of hours?
And so we had to overtime dismantle that belief.
And so now she was text me. She's like, I have you to thank
for this because before you, I really couldn't wrap my head
around that being OK. And now she, you know, takes
those days off with pleasure. And she's actually like hired
(10:49):
someone to clean the house on those days and like really given
herself permission to just rest.So we're not alone.
One of us are alone in this, especially if you identify as a
high achiever, as someone with goals and ambition who wants to
make something of ourselves. And let's be honest, that's a
lot of us. And for me, I find with each
individual client and with myself, it's a unique journey to
(11:09):
a degree, but it's also a lot ofjust baby steps.
So sometimes that might look like, OK, you feel like right
now like you don't have permission to take a Friday off.
So let's take two hours on a Friday off and really take it
off. Like decide for those two hours
you are inaccessible and you arenot thinking about work and you
(11:31):
are not checking emails and you are not, which is really hard to
do when you're used to the constant pings and checking,
right? So we start with those baby
steps and eventually that usually works out to now they're
like, oh, I'm taking the whole day off and I do it every
Friday. And we call that CEO Fridays in
my world, where a CEO Friday canliterally be you doing nothing
to do with the work, but you filling your cup is you in your
(11:53):
best CEO self. You come back to work with
renewed energy, renewed clarity.There's a lot of science behind
it. And it's the same for me.
I'm also still a work in progress when it comes to all
that. I've come a long way and I don't
beat myself up about it very much anymore at all, to be
honest. But that's.
Taken years, years and years of reprogramming.
I love the way you framed it too, of giving yourself
(12:15):
permission. This is phrasing I use a lot,
but very specifically deciding Iam not thinking about work right
now. That is something I've been very
open about struggling with is sometimes I feel like I have so
much to do without actually having on paper what I need to
do that I'm like, I don't reallyknow.
(12:37):
Like I went on a walk and I ate food.
Like I don't know what else to do today.
So I'm just going to think aboutwork and open my e-mail and do
busy work. That doesn't move the needle,
doesn't make you more money, doesn't make you happier.
And just taking that time to say, OK, I'm not going to think
about work. Like today is a day where my
laptop doesn't get opened and noone needs me.
(12:57):
And I am deciding to not give that part of my life any space.
It's really beautiful. I mean, now on the yacht, my
friend brought me over a bunch of coloring books and markers.
So I'll take my coffee and I'll go sit on the front bow of the
boat and I'll color no phone, Nonothing, no, no music.
Just listen to the birds, watch the ducks fly in and color.
(13:19):
And I'm like, who am I right now?
But it's really empowering. And I say, you know, if you're
really trying to tackle it and you're not sure how, there's a
couple of ways you can stack theodds in your favor.
One is start with just like little 15 minute walks with no
phone, like really figure out how to remove yourself from
technology. Another is go to the coffee shop
with no computer, which sounds like a crazy idea for a lot of
(13:40):
us. Like don't take your laptop with
you wherever you're going next. And another is I use this app
called be Present and it's kind of like a gamifying.
I've tried them all. Trust me.
I tried the jail box for your phone didn't work, like none of
that worked. But this be present app really
works for me. I set a timer on when I can
access a lot of the apps on my phone, including Instagram and
(14:01):
e-mail. And so I can kind of like I
started with 7:30 AM. I'm not allowed to check my
e-mail on my Instagram before 7:30 AM and then I can inch it
further and further into the dayas needed.
But even that new habit routine for me, I'm not waking up at
6:30 and immediately checking e-mail has been a game changer
for my mental health. So stack it in your favor.
Figure out what you need. Like I'm not here to say like
(14:23):
I'm strong enough to do this on my own.
I need accountability in a lot of ways.
And so I look for the accountability in ways that are
kind of those tangible things that force my hand a little bit
until I can catch up mentally with the idea that I'm safe, I'm
OK, I don't need to check my e-mail right now.
Yeah, I have my at least my social media turned off from
(14:44):
9:00 to 9:00 and I had to get a separate app, a third party app
to do it because the Apple blockers were not strong enough.
It's too easy. It's too easy to ignore.
Remind me again in 15 minutes. So that's too easy.
Like I needed something that wasmuch more.
Much stronger than that to really force my hand.
Well, in what you were saying too, about going to a coffee
shop without your laptop, I always say when I'm traveling,
(15:07):
my favorite thing to do is go tothe neighborhood cafe, wherever
I am and just sit with a pastry and a coffee and people watch.
And then I realized, if that is my favorite thing to do in other
cities, why don't I do that at? Home, Yeah, true.
It's so true. And it'll feel especially if you
vow not to take your phone out either.
(15:28):
That's the real challenge. And it'll feel a little weird at
times because I think we've really, our technology has
become a social crutch for us ina lot of circumstances.
But think about all of the opportunities of engagement and
smiles and hellos that you're missing out on when you're head
down in your phone. Yeah, I'm with you 100%.
So one piece of this, you know, I say ambition and self-care.
(15:54):
I love that you say ambition andease.
Is that so often we just see theI started with this, see the
social media, we see the highlight reel of what a life of
ease looks like of having the successful businesses and doing
the speaking and living on a yacht.
But I know that that's not your full story or where you started.
(16:17):
And I mean, I can relate to that.
My desire for ease in life comesfrom a lot of hardship and a lot
of really personally trying times.
And I know that that is also kind of your story, that there's
been a lot of loss and a lot of moments where, you know, you're
now kind of known for your resilience and you really
(16:39):
incorporate that into your work.But I'm guessing that's not when
you got started, you know, or when you were a teenager, what
you expected to be known for. Oh, gosh, no, no.
And you know, it's funny, I always tell people, well, and
I'm writing a book that's been in the works for a while now,
and that's the real story, right?
But in that book I share, I'm just an average girl who came
(17:01):
from an average family and an average small town in North
Louisiana. I don't come from privilege, but
I'm privileged compared to some.I'm very aware that I'm middle
of the road, OK? My parents got married when they
were 17 years old with nothing to their name.
And everything that we have now to this day was built off of
hard work and a lot of resiliency, a lot of rejection.
(17:22):
I graduated college the summer of 911.
So if you're in that season of of any regard, you understand
that that was not a good time toget a job.
People were not hiring. And so I started off on my
professional journey feeling pretty.
Like I've been kicked. At the bottom and, and even a
few years into that, I was 26 years old when I lost everything
(17:43):
in a hurricane. I was 27 years old when I lost
everything again in another hurricane.
And so I really in my 20s, I feel like I got tossed around
and beat up quite a bit. And every time I, I used to call
myself a cat, like I'll land on my feet, but not without a lot
of tears and a lot of stress anda lot of worry.
And I never asked for a handout and I never asked for support.
(18:04):
And I, and I'm really was like you, I was really proud of being
so tough and like figuring it all out and lived in a garage
that was infested with roaches for a little while.
And you know, just like you nameit.
I feel like I went through it inmy 20s and by my 30s, I landed a
corporate job that was kind of adream job in the music industry
and just worked my butt off. Just was determined to prove
(18:27):
myself in a very male dominated industry with no previous music
experience, just a lot of heart,a lot of drive.
And as a result, found myself sitting in chairs interviewing
Elton John and found myself getting on planes to go pitch a
huge idea that I dreamt up to Amazon and found myself
launching social media for of aninternational brand called
(18:49):
Yamaha. These were really impressive
things that at the time I just was putting 1 foot in front of
the other. But all that to say where I
eventually landed, even after starting my own business and
then starting another business and then starting 1/3 business
all at the same time, I landed at what I call like burnout rock
bottom. And I just looked in the mirror
and I thought this can't be whatit's all about.
(19:10):
Like this can't be what life is all about.
And so that was when I went on my 8th pray love journey and I
decided to kind of scale back. And I would say since 2017 to
now, it's currently 2025, which blows my mind.
I've been on this constant evolution of following the
nudges and following my intuition.
(19:30):
And right now, if I'm being really transparent, honest, I
haven't shared this with anyone,but I feel like I'm in another
shedding season. I feel like what I set out to do
five years ago I have done, and I didn't want to necessarily
have to make changes this year, But the world around us is kind
of forcing us to look in the mirror and say, what's next?
(19:51):
What do you really want to be doing right now?
And so I feel like I'm in another uncomfortable, very
uncomfortable season. And what I do know to be true,
after all of the years of hardship and overcoming obstacle
after obstacle after obstacle, is that anytime we find
ourselves in the valley. What's next is the rise.
(20:12):
So I can sit with that, but it doesn't mean I'm like, you know,
happy go lucky. It means I'm sitting with it.
It means I'm sitting with it. Tiffany, I appreciate you
sharing that so much because so often, and I'm going to say this
by no means meaning you're in failure at all.
It's similar where we only talk about our failure on the other
(20:36):
side of it and it doesn't feel like failure anymore.
And we really only talk about like the resilience and the
uncomfortability that we went through on the other side.
And I just think it's beautiful for you to recognize and then
share with us that I have gone through this for a long time,
many times. Here I am again, again.
(20:58):
And it still feels uncomfortableand it still feels hard and I
still have resistance, and now Ican recognize it and I can work
through it and maybe take care of myself a little more, be a
little gentler through it, and maybe not fight it as hard.
But none of that means that it'snot hard and kind of maybe
(21:19):
annoying. Like I know I feel that way.
I'm like, come on guys. Like I just did 18 months of
growth. Can I have like a 2 month break?
Like what's going on? Yeah, I share because I do
believe because of what I do as a business consultant, I'm on
the inside of a bunch of a bunchof people's businesses and I get
to hear what a lot of business owners and leaders are also
(21:40):
experiencing. And so I share because I know
I'm not alone right now. I know a lot of us are feeling
like this is a transition seasonand a lot of us are like
wondering like, do I hold on tight or do I let go?
Do I pivot? Do I change?
What do I do? And I will say this, everybody's
journey is unique. Like just because for me, I feel
like I'm in a season of sheddingand in a season where I'm going
to be rebuilding something brandnew, doesn't necessarily mean
(22:02):
that I would advise every one ofmy clients to do that.
And it doesn't mean I'm going tostep out of business consulting
and speaking either. It simply means I am honoring
the poll. That feels to me like I'm not in
true alignment right now for whatever reason.
And so I've just learned througha lot of time and trial and that
we can't force the answers. We have to trust the journey.
(22:22):
So that's where I am. But yeah, so ask me again in six
months how I'm feeling and what's going on.
And it is. It's so many of us.
And I mean, I don't really talk politics, but it's no secret how
I feel about many things happening.
But no matter how you feel aboutit, it is loud, it is divisive,
it is in your face. And then you mix on this whole
(22:44):
idea of the economy and then thestate of the globe and then just
getting through your own day-to-day.
And there's so much happening right now, good, bad, whatever,
so much is happening. And I do in a lot of ways think
that this is another, you know, we talk about five years ago,
(23:04):
COVID, that was five years ago. That was a huge shift.
And I do think it's kind of thiscollective change that we're
going through again. And I'm seeing that with the
people that I'm talking to. And honestly, for better or
worse, I think a lot of us are realizing we have to like take
care of ourself to be able, especially as women, take care
(23:26):
of ourself. Put our mask on 1st and then
look at our immediate community.But it it's a heavy thing.
It's a lot to navigate while you're just trying to live and
live a good life and keep your relationships and run your
businesses and do everything. Eat the protein, whatever we're
supposed to be doing these days,right?
Go for the mental health walk. Like all the things that a lot
of it does feel a little bit like 2025 messaging all over
(23:48):
again, like, but different, verydifferent.
I mean, AI didn't you know it existed, but not to the extent
that exists now five years ago. And that's we're seeing rapid
changes and buyer journeys, we're seeing rapid changes in
just so much. So if you're feeling a little
unsure of next steps right now, I just, I hope that you're
listening to us and you can go, OK, I'm not out of the norm.
(24:09):
Like I'm not experiencing something that's like wildly
different from everyone. Else I'm not alone.
Yeah, but it's funny because as you're saying that, I'm like,
OK, So what is it that we then do to me?
I'm like, what is our North starto kind of look at?
All of us have a different journey.
All of us have a different answer, whether we double down
or we pivot right now, dependingon where you're at and what you
(24:30):
have and your offer and whatever.
So how do we Tiffany, like how do you yourself and then help
your clients kind of put the blinders up or like stay on
their path or just even keep going on any.
Path yeah, I really and truly, Ido believe this.
And it's it's something I keep asking myself as well.
(24:51):
And I do a lot of this work withmy clients.
What do you want to be known for?
What do you want to be known for?
And that might let's say you're a bookkeeping agency and you're
like, well, I want to be known for taking the stress of your
bookkeeping off of your plate. OK, but deeper, like, what do
you want to be known for? Because it's not just that it's,
it's deeper than that. One of my clients owns a couple
of audiology practices and so for her, you know, it was kind
(25:12):
of buried a little bit already in the vision and mission of the
company, which for a lot of us, sometimes we kind of especially
smaller business owners, servicebased providers who maybe just
have like a small team or a couple of contractors.
We don't have like a vision statement on the wall.
We don't walk into an office space with like mantras hanging
on the wall. Some of us do, a lot of us
don't. But now is a good time to go
(25:33):
back to that like North Star, asyou called it, Like what do I
want to be known for? And it's not just, oh, I do your
social media. Trust me, that's not it.
Like, what do you want to be known for?
Because no matter what changes in the world, no matter how the
systems change, no matter how the tools change, no matter how
the world changes what you want to be known for, you'll always
find a way to do it. So what do you want to be known
(25:54):
for? And for me, it's like, I do want
to be known as the person who empowers women.
I do. That's what I want to be known
for. So while sometimes that's
speaking on a stage and sometimes that's business
consulting, I actually found an old notebook because I've been
moving my stuff over to the boatand I found this old notebook.
I was flipping through it yesterday and I ran APR and
branding agency for a decade. So for 10 years, I was in charge
(26:15):
of PR and branding. I had PR, traditional and social
media. And I opened it and it said
something, I'll kind of like riff on it because I'm for the
exact words. But it was something along the
lines of I love doing PR becauseI love helping my clients get
more exposure to the world. Like I love, you know, sharing
their, at the time, I did a lot of music and art.
(26:36):
I love sharing their art with the world and giving them an
opportunity to make a bigger impression on the world.
So it was something along those lines.
And I read that and I thought, isn't it funny?
And what I do now is still very much that same mission of
helping people make a bigger impact and get their impact
bigger in the world. That's what I do now on stages.
(26:57):
That's what I do now as a consultant.
That's what I did then as a publicist.
So deep down, you know what you want to be known for.
And I would say you just go backto it because it can.
How you do it can change permission granted for that to
change. And your story right there is a
perfect example of advice I've gotten as well is if you're
feeling a little bit lost on your North Star or I'm a little
(27:20):
ADHD girly over here. So it just it's always, it feels
like everything is shifting day-to-day.
I'm also a woman, you know, our period and cycles.
And so some of the advice that I've really gotten is look back.
What is the common thread? It's hard to see it in the
present. It's hard to see it looking
forward, but look back and like you said, I'm helping more
(27:42):
people, more women get more visibility, make an impact and
grow their lives and help them in their journey to become what
they want to become and have what they want, empowering
women. And it's hard to sometimes sit
here and be like, OK, what is mybusiness mission statement?
It's like, OK, let's look at Google's.
And then I'm like, well, nobody wants to do that.
No, but like, look back, open your journal, open your notes.
(28:06):
I got this really weird Facebookmessage a year and a half, two
years ago. I think it was just some like
random guy that was like in defeat or something.
I don't know. It was like a very weird.
He was like, I'm in a magazine doing a thing on shoes, send me
photos. And I was like, no, but it was
somebody I had met when I was like in 8th grade.
And so I looked at the last message we had, and it was from
(28:29):
when I was like 1415, and it wastalking about how I wanted to
travel the world. And specifically the 1st place I
wanted to go was Greece. I hadn't had that thought in a
decade. Wow.
But I read that message right around the time that I was
either in going to, or just got back from three months in
Europe, a month and a half of that in Greece.
Wow. And it was this moment where I'm
(28:51):
like, if you ask me what I wanted in life, I don't know
that I would have been like, when I was little, I wanted to
travel, right? And then I saw it and I was
like, Oh my gosh, I have always wanted to travel.
Yeah, man, if you don't keep a journal.
I mean, I'm a big journal girl. I also recently found a journal
from when I was like, I don't know. 12 years old.
(29:11):
And I used to spend the summers in Ohio with my grandmother and
her family. And anyway, I found this journal
where I was beating myself up about the money in my bank
account. OK.
And when I I went through again,I'll reference that Eat Pray
Love journey because that was all a lot of my healing work.
That was the jumping off point for that.
And part of that healing work for me was my scarcity mindset
(29:33):
and noticing that I was overworking because I was so
worried about never having enough.
OK, so I found this journal fromwhen I was like a child and I
had overdrafted like 13 cents orsomething like this in a bank
account. I don't even know I had a bank
account when I was that young. First of all, let me say that
I'm like, oh, props to my parents.
But anyway. And I was mortified.
(29:54):
I was so disappointed in myself and the way I wrote about it in
my journal. If you would be like, Oh my
gosh, like, don't talk to yourself like that.
But man, talk about a reality check to recognize that my money
mindset and my wounds around it went farther back than I ever.
I have no recollection of that. I've never if you would ask me
if my life or death had been on the line and you had said,
(30:15):
Tiffany, have you ever overdrafted your bank account?
I would have said no, I have no recollection of that.
I am the opposite of that person.
Like my mom's joke was always give Tiffany a dollar and in a
month she'll have a dollar five because I was a saver.
I never wanted to spend my money.
So I had no recollection of thatwhatsoever.
So I love that story that you just shared.
And I think if you don't journal, start because even if
(30:37):
you think you have nothing to say, it can become such a
learning process and so supportive of you, your future.
Self to be able to look. Back and say, oh look how far
I've come. Yeah, they say they being people
who do studies on this stuff, I guess that you actually form
your thoughts on money by age 5,that it is by age 5 you can see
(31:03):
and it's just how the people in your life and really your
parents talk and deal with it. It's that it's the TV shows that
you, the sitcoms that we were watching like, and it's so many
outside voices shaping A narrative that will impact you
for the rest of your life. And I'm so grateful that we know
more now about that than we did when I was a child.
So I think there's more awareness in the parenting
(31:24):
around that now, which is a beautiful thing.
Yeah, 100%, yeah. Something else I know plays a
big part. In your work and kind of how you
show up is the leadership aspect.
And I think especially in women owned businesses, I mean, we
look at the numbers and it's less than 12% of women owned
(31:46):
businesses make more than six figures, less than 2% make over
a million. So most of us have smaller
teams. We don't always show up and
think of ourselves as a leader. Even when you're getting started
or even if you have just a few contractors, what does that
really look like in these like 6-7 figure women owned
businesses that you work with? So what I think is so
(32:08):
fascinating about it and the work that I do now around what I
call people development, yes, it's leadership skills, but
really it's also some people to people development skills is
that none of us, I speak for myself for sure.
And probably 90% of my clients over the last five years, none
of us started a business becausewe wanted to be a manager of
people. Like that's not what got us into
(32:28):
it. And so unfortunately what
happens is we will we kind of find out through trial and error
that we're either really good ator we're really bad at it.
And then the opportunity comes to say, OK, well, how if I'm not
great at it naturally, if I don't have any skills, And let's
be honest, a lot of these skillsyou need to be taught.
You're not normally, you don't come out of the womb knowing how
(32:50):
to be a great manager and how tomotivate people and how to build
systems. And like, that's just not
normal. So we need to be taught it.
We need to learn it. So you get the choice.
Like, am I gonna learn it? Am I gonna step into this?
Am I gonna allow myself to go onthis journey?
And am I gonna decide I want to be a great leader and a great
manager? Or am I gonna outsource this?
Or am I gonna ignore it and thenjust have a lot of turnover or
(33:13):
get frustrated with my team a lot, even if they're contractors
or just churn through contractors or think, oh, well,
I'm just going to hire someone that's in another country.
And so it's really affordable. It doesn't matter if they're
not, as you know, efficient or goal oriented.
And and all of those things are obviously not the right answer,
but I love it now. I really love it.
(33:33):
I when I stepped into entrepreneurship and I knew I
was going to need a team around me, I knew really quickly what I
wanted to model from my previousbosses because I had a decade in
the corporate world at that point.
So I knew what I wanted to modelfrom my really great bosses and
I knew exactly what I didn't want to model from the bosses.
That felt a little bit more toxic at times.
And even still with that knowledge, it was a journey.
(33:54):
Like my first a couple of years,I was probably a terrible boss.
Now I do have an intern who's myvery first hire, started as an
intern, became my first hire. She still sings my praises.
I love you, Claire. But I wasn't perfect.
I made a lot of mistakes and I still make mistakes and I still
am constantly evolving and looking at how I talk to my team
and how I motivate my team and how I am a role model for the
(34:17):
team. And I have a pretty lean team
these days. I've scaled back quite a bit and
still I think it's so important.But with my clients, a lot of it
is some leadership development skills and also recognizing when
the team gets to a certain size or you come to a certain
crossroads when we might need tobring in some people development
as well to support the leader. Because as the CEO, as the
(34:40):
leader, as the business owner, there does come a point where
you can no longer be the mentor for everyone.
You can no longer be the coach for everyone without it really
weighing you down. And as a result, becoming a bit
of a roadblock for growth. Yeah, I'm going to bring this
kind of full circle. And at the risk of sounding so
(35:00):
repetitive, we have talked aboutthese more heavy things that
take a lot of effort and a lot of growth and really active work
of being a leader and developingyour leadership skills and
figuring out, OK, do I outsource?
How do I do this? And then also navigating the
changes that 2025 is bringing and figuring out, OK, it's
(35:23):
feeling heavy. I'm shedding or I feel like
these things need to change. OK, Tiffany, how do we navigate
all of that while also how I saylike ambition and self-care or
building ease? How do we deal with all this and
don't shy away from it but stillhave the soft life?
Well, actually, I think that's pretty easy answer because at
(35:44):
the end of the day, yes, like there's a lot of things we're
talking about, but the crucial, crucial, crucial component to it
all is that nobody's asking you to become perfect overnight.
Nobody's asking you to figure everything out overnight.
By tomorrow, you don't have to have checked anything off of the
list of what we just discussed. And I think that's the part that
trips us up where we think, oh, no, OK, she said, I have to be a
(36:04):
great leader. And so now you go and you walk
away and you go, OK, I'm going to become a great leader.
I'm going to do this. And I'm like, no, no, no, no.
This is a process. Awareness is step one of the
process. So now what would make you a
great leader would probably be next week.
I'm going to check in with my team and I'm going to ask them
how they're all feeling before we go into the nitty gritty, the
technical, the tasks. Hey, how's everybody feeling
(36:25):
today? What can I do?
How can I support you? That is you being a great
leader. And then we go into the tactical
part and then for you to lead yourself well with ease, with
softness. You decide on that day.
I'm going to log off at 4:30 andI'm going to go home and I'm
going to do whatever insert the blank feels good to fill your
cup. So for me, sometimes, like I
said, that might be a take my coloring book.
(36:47):
I go outside and I color for a little while or whatever that
looks like for you. It could be a walk.
It could be vegging out, watching Jenny and Georgia on
Netflix, personal favorite of mine.
It could be anything, but just it's this ebb and sway that I
invite you to bring into your life that says today I can do
one thing better as a leader andI can do one thing better in the
department of self-care, and I can do one thing better in the
(37:08):
department of inviting more softness into my life.
And then tomorrow I start back at 0 and I do it all over again.
And if I do that every day, I can trust that as I put these
deposits into these things that matter to me, it's going to all
add up to something much bigger than what it feels like in that
daily situation. Well, that's it folks.
That's becoming obsessed. We cracked the code.
(37:30):
I absolutely love that answer. And sometimes when I ask
questions in my, I'm like, how would I answer this?
Or you kind of start to expect an answer or you're like, OK,
this is maybe the direction and what you were saying.
I'm like, duh. But at the same time, in a
million years, that's not the direction I was thinking.
And yet in so many ways, it's also how I try to start to live
(37:55):
my life and really have lists that are like, OK, those either
one thing or six things for the day are checked off.
I get to clock out now. I get to have separation now.
And so I love that because I'm like, Yep, OK, great.
Check. Becoming obsessed.
This is how you do it. So good.
Well, I have a few last questions for you.
And I really want to kind of stick on this topic when it
(38:18):
comes to play and rest and the fun kind of juicy parts of life.
What are you obsessed with? OK, well I already told you I'm
obsessed with Jenny and Georgia on Netflix and coloring.
I mean, I'm a die hard Yogi, so I'm very obsessed with hot yoga.
It really is how I get a lot of my attention out.
And it's also where I get a lot of my thinking done.
So I keep a notebook. I have a bag that like wraps
(38:39):
around my yoga mat. It's my carrying strap.
And in that bag there's a littlezipper pocket that has a
notebook. And this notebook has been in
this bag since 2017 when I went through yoga teacher training.
So it's filled with Nuggets. But sometimes I'll be in the
middle of a yoga class and the teacher will say something or
I'll just think about something in the form of as we're asking
to go into a pose or hold a pose, I'll think about how
(39:00):
relevant that is to life or business ownership or whatever.
So I keep my little notebook andI'll write something down in it.
In the middle of yoga class, I have no whatever.
Judge me, make fun of me, I don't care.
So I'm obsessed with yoga. I'm obsessed with a really great
coffee. And like, my coffee rituals in
the morning is really important to me.
I've lately been really obsessedwith the Merlin Bird app.
(39:21):
OK Love. Yeah.
Which is how you can like recordthe birds around you and learn
what bird is making what noise and it's a really fun
distraction and way to start theday.
When it comes to things that arefilling your cup, whether they
are coaches, podcasts or even entertainment or other people,
what's really filling your cup these days?
(39:43):
Well. What's funny for me is that in
this season of my life, I'm really monitoring how much
intake I get. That's related to anything work
of any sorts. So right now, you're not going
to find me listening to podcastsabout work.
You're not going to find me reading personal development
books, which I have read aplentyof.
You're going to find me listening to fiction books on
(40:05):
Audible that have nothing to do with anything related to
business and personal development.
And the same with TV, like on Netflix, you're going to find me
watching movies and TV shows that are very light hearted
because I want. The ideas that come to me to
feel like my ideas fresh and clean and inspired from nothing
but my own mental capacity. So I'm in a different season
(40:27):
right now for sure. And I'm I'm really not making
room for a lot that isn't just for pure joy.
I love that answer so much because something that I have
also noticed lately is I have mylike business podcast that I
always go to. I'm usually completely caught up
and I've like last year and the year before like 2324, I got in
(40:50):
all the programs that I wanted to be in.
I did coaching with the coaches I wanted to.
I still am in some of those programs and I very
intentionally like with the lastone I purchased, I was like, and
now I have everything I need. Like I still have really great
people in my network and mentorsand people that you talk to and
process. But I kind of feel similar where
(41:12):
I'm like, I do not need to learnanother strategy, know another
thing. I know what needs to happen and
I'm not doing all of it and that's OK too.
But I know what the next thing Ineed to do is if I'm going to do
more. And I literally don't want to
know another strategy. Like I'm good, I'm good for now.
I feel the same. I feel the same.
(41:33):
And especially in a, in a time like we're living right now, I
think the best strategy is have great relationships and do good
work. So I'm not sure I need to listen
to a podcast about that. I'm not sure you need to listen
to a podcast about that. Like, do good work, be a human,
nurture the relationships aroundyou.
And I promise you that will serve you better than any new
(41:53):
funnel hack or hook that you canwrite.
Yeah. This is something you mentioned
in this episode too. Is listen to your intuition?
Like put more weight on what youthink you should do, and then
maybe if you don't know how to do it, get help figuring it out
for sure. But listen a little bit more to
what you think you should do andthe direction that your
(42:14):
intuition is leading opposed to.What, another Sally Sue just
made $1,000,000 in a weekend doing.
It's like, OK, great. How much did you spend in ads?
Like, yeah. And what was our audience?
That's what fires me up the most.
That's another conversation for another day.
But it does fire me up quite a bit.
And I was chatting with some yesterday about my services.
And she was like, you know, I'vehad coaches who in the past have
(42:34):
told me to do something that didn't feel in alignment with me
or didn't feel ethical to me or,you know, whatever.
And I was like, well, I will never be that type of coach.
Like I don't believe there's oneway to do it.
I don't believe there's one way for you to make $1,000,000 or
another. The same way for you to make
$1,000,000. I think every business is so
unique. Every business owner is unique.
You have your own unique skills and challenges, and there's so
(42:56):
many ways to create a successfulbusiness.
And because I've had five of them now, I really do know that
to be true. So yeah, I feel like, you know,
if you feel like you're stuck, if you feel like you need to
listen to another podcast or watch another webinar about the
exact way to get to XYZ, but youknow that there's other things
that you could be doing that you're not doing.
Start with what you could be doing that you're not doing
(43:18):
because otherwise it's just a distraction.
You're just filling your calendar with something that
feels productive. What is?
Actually a distraction? Yes, 100%.
Like stamp of approval agree, but Speaking of Tiffany, how can
people work with you connect with you and stay in your world
yes, come on over to Instagram. I'm on Instagram.
I'm in my stories all the time so come find me on Instagram.
(43:41):
I'm at Tiffany knapper. I do have a free resiliency
guide if you are inspired by theidea of being able to kind of
get back on your feet and stay really strong throughout the
ebbs and flows of life come on over to my website and there's a
free resiliency guide. It like pops up right when you
get to the website so you can't miss it and you can download
that as well. Amazing.
Thank you so much. I'm like, I was in Nashville
(44:03):
right after I met you and didn'thave time to be like, hey, can I
come see your yacht? But I know you do these yacht.
Yacht Club, A one day mastermindon the yacht, Yeah.
I'm like I need in on this so I'm gonna keep my eye out for
that as well cuz I need more of you.
Yeah, thank you. I would love to have you.
It's going to be magical. If you're still hanging out with
us, let us know. Like Tiffany said, connect with
(44:25):
us on Instagram. Both of us are there.
And I love a voice note to tell me what you are doing to build a
life of ease or to be really ambitious and also take care of
yourself because I need more ideas as well.
That's what this is all about isdoing it together, knowing we're
not alone. If this resonated with you then
(44:46):
send it to a friend, post it on your story and give us a five
star review because it really does help Get the podcast to
more people so more of us can build a life that we love.
OK y'all, let's go get obsessed.
Today we are becoming obsessed with ease, which is nothing new
around here, but we are going toget a bit more specific about
what that means because on the surface you might think ease
easy. The words are basically
practically the same. They mean very different things.
(00:20):
There was a quote I heard once that is really stuck with me,
that life isn't meant to be easy.
And when you accept that, it gets easier.
But that doesn't mean you can't build for ease in your life.
And that's what we're going to dig into today.
And I'm so excited to introduce today's guest, Tiffany Knapper,
(00:43):
who's a business consultant, keynote speaker and resilience
advocate who helps founders build resilient teams and grow
wildly profitable businesses without the burnout that is the
key there, guys. Before she stepped into the
world of entrepreneurship and coaching, Tiffany LED a
successful career NPR working with icons like Elton John,
(01:06):
Alicia Keys and Disney. But after years of chasing that
achievement at the expense of alignment, she has chose to
rebuild her life and business from the inside out.
And now she is the trusted advisor behind six and seven
figure companies that thrive with strong systems, soulful
(01:27):
leadership, and powerful team dynamics.
Equal parts business tactician and guide, Tiffany is the woman
who lights a candle and hands you the playbook.
From sold out masterminds and retreats to her signature Sway
framework, she brings both strategy and soul to everything
she touches. And I absolutely love Tiffany.
(01:50):
I met you. I don't know, was it in May?
It's been almost a month or or two somewhere in there.
But what I love to is that you really remind us ambition and
ease can coexist. And I want to just, well, first,
welcome to becoming obsessed, Tiffany.
Thank you for having me. I'm thrilled to be here and
(02:10):
just, you know, sit down and chat with you today.
I want to jump right in and get this part out of the way.
You're currently living on a yacht.
I am. It's true, yes.
How did that come to be? It's a funny story, but if you
know me at all, you know that when I put my mind to something,
I kind of go full force. And since I was a young, young
kid, I've loved the ocean, I've loved the water.
(02:32):
I'm a Cancer. If you're into astrology, I'm
the crab. Like I'm a water sign and it was
always on my bucket list to liveon a boat one day.
And I don't really know where that came from.
Maybe we can blame Sleepless in Seattle.
I don't know. It was just always a bucket list
of mine and I never thought it would come true and I definitely
didn't think it would come true in Nashville, TN.
But a lot of things happened. I've been through a lot of loss.
(02:56):
I've experienced a lot of loss in the last five years since
2020, as a lot of us probably have.
We lost my dad two years ago andso my mom and I were just at a
junk where we were kind of deep in some grief and I rented us a
houseboat for Thanksgiving to test the waters, pun intended,
and see if we liked the idea of living on a boat.
(03:16):
And that parlayed very quickly into me finding a yacht in
Nashville, TN that, you know, she could invest in and we would
fix up together and could becomea future residence for her maybe
one day when she leaves where she currently lives and could
become a little bit of a bucket list checklist item for me
currently as I go through some change in my own life.
(03:37):
And just really wanted a fresh environment.
I'm sure if you're listening, ifyou've ever been through
something tough, sometimes you just want a fresh environment.
Like you want to change the fourwalls that you're looking at.
So that's what I'm doing. And it's been a dream so far.
And yeah, she's a 53 foot ocean yacht and on a lake here in
Nashville, TN. So she's docked most of the
(03:57):
time. We do have to hire a captain to
driver because we're not skilledyet.
We'd have to get our captain's license to drive the thing.
But just even it's her being like in the slip at the Marina
and waking up every day and seeing the water out all the
windows and making my coffee there in the mornings is pretty
darn magical. It sounds magical and your
Instagram stories look magical. And I also know that so often we
(04:21):
just see that highlight reel on social media and it doesn't show
the loss that led you to making these hard decisions to really
pack it up and live on water or change and pivot from one career
that you've been building your whole life into doing something
different. And this is something that I
(04:41):
love that you really do share. And we were just talking about a
post you had about the soft lifeand building, like I started
this podcast, Building a life ofease doesn't mean you're not
being ambitious, doesn't mean you're not building big things
and doing hard things. Fill me in a little bit more,
Tiffany, on how this plays out in your brain and in your life,
(05:02):
having a soft life and a life ofease while being really
ambitious. Yeah, I'm always very
transparent. I am still in search of a softer
life. OK, I feel like I will always be
in search of a softer life simply because of the way I was
hardwired. I come from a family of
ambitious achievers. Both of my parents were
entrepreneurs at some point in their journeys and working hard
(05:25):
was drilled into me at a very young age.
And so it's part of my DNA and I'm not upset about that.
I believe that that is what got me here.
I do also believe I have room for growth in regards to chasing
achievement for the sake of chasing achievement.
So that's something I've been learning how to unwire and
unlearn for the last gosh, probably since 2017 was when I
(05:46):
went on my little Eat, Pray, love journey of my own and went
to Bali and, and went through yoga teacher training and kind
of dismantled my life at that stage to a different stage.
So I'm not new to rebuilding my life and trying to seek out the
ease and the softness, but I am a continuous student in it.
And so for me, it was two years ago when the soft girl era
(06:06):
started trending on TikTok and Iwas like, Oh, I'm going to start
like using the hashtag soft CEO era.
And it kind of took off. And again, I was just in a
season of trying to realign and noticing that I was burning out
that I was doing too much. So I, I feel like I'm constantly
having to make these adjustments.
It's like these micro adjustments all the time.
But what I noticed when I started sharing about the soft
(06:28):
CEO era and just a softer life is that I would have people who
were really repelled by this notion because they heard soft
and they thought, oh, I'm not soft.
I'm a high achiever, I'm tough. I'm, you know, and I was like,
whoa, whoa, whoa. Well, it's not a mistake.
The two like I believe we can bewildly ambitious and as you say,
(06:49):
like seek ease and the journey. And for me, you know, soft means
the opposite of a hard life. I don't know about you, but I'm
not signing up for a hard life. But I don't think soft is the
antithesis of achieving or ambition.
I think they can go hand in hand.
And so it's that elusive balancethat we always talk about.
But for me, it's really more about just softening those hard
(07:10):
edges and noticing like, where can I find some joy in the
little moments? And where can I hit pause?
And how can I really trust that this rest right now is just as
productive for me as when I'm working the 8 hours?
So that's how I'm coming to terms with what it means to
embrace the softness in life. I relate so much to that.
And it's funny because I think alot of times we feel like our
(07:33):
experiences are so uniquely us, and they are.
But there's also this really cultural shift of especially for
women having to be tough growingup.
Like, I saw my parents work multiple jobs my entire life and
seeing that and being like, OK, like I've been able to see that
(07:53):
the American dream is work hard to get more.
And it doesn't really equate. Like I haven't actually seen the
fruit of that labor in the way it's sold.
And I don't think that's unique to me.
I think so many of us are like, OK, we do in a lot of ways have
enough. Like, I don't need to work as
like an American and just work to like, store up more and more
(08:16):
and more without taking care of myself along the way.
And I think we're starting to see more examples of if you work
yourself into the ground, you can't enjoy your life anyways.
But really having to deconstructand like you said, soften the
edges. And that's something I've done
too, where it's like, OK, I usedto pride myself on being tough.
Like my identity was being toughand strong and never a problem
(08:40):
and being able to take care of myself.
And that's what you're kind of getting at too, is what if we
soften those parts to enrich in our life?
And that doesn't mean we're not working hard and building huge
things, but it also means that we're not going to work hard at
the expense of ourselves. And I will say, Tiffany, this is
(09:02):
something that I have a really hard time hanging out in the
middle about. And even though I probably am in
the middle more than I think, I still feel like when I am taking
too long resting. Or you know, I had a 8 hour
drive yesterday and I ended up working a little bit.
But in my head I was like, should I just be like resting or
(09:23):
playing or enjoying or like, should I be working because it's
downtime and it's so in our head, the.
Programming is real. Yeah.
How do you deal with that yourself, but also with your
clients and kind of how everyone's at their own point in
this pendulum? Well, I love what you said
because it's so true. We are not alone in this.
And so I think even just hearingthat everybody struggles with it
(09:46):
is a bit of a permission slip for us all to be like, oh, OK,
I'm not broken. Or maybe I'm not as broken as I
thought I was. I don't think I've had a client
in the last five years who I haven't had to deal with like
help them through this to an extent.
And I in fact, I have a client who just maybe like in the last
two weeks, DM Ed me and she was like, Oh my God, this like this
(10:07):
is what you help me understand. Because before she worked with
me, she was really beating herself up about the fact that
she would work, she's a makeup artist.
She would work a really intense wedding or something where she's
on her feet for 12 hours nonstop.
And then the next day, she wouldjust want to be a vegetable on
the on the couch and watch TV. And she couldn't give herself
permission to do that. And she was beating herself up
about it. And I was like, whoa, whoa,
(10:27):
whoa, hold on. Like, why is this such a
terrible thing that you need time to refill your own cup
after you work an insane amount of hours?
And so we had to overtime dismantle that belief.
And so now she was text me. She's like, I have you to thank
for this because before you, I really couldn't wrap my head
around that being OK. And now she, you know, takes
those days off with pleasure. And she's actually like hired
(10:49):
someone to clean the house on those days and like really given
herself permission to just rest.So we're not alone.
One of us are alone in this, especially if you identify as a
high achiever, as someone with goals and ambition who wants to
make something of ourselves. And let's be honest, that's a
lot of us. And for me, I find with each
individual client and with myself, it's a unique journey to
(11:09):
a degree, but it's also a lot ofjust baby steps.
So sometimes that might look like, OK, you feel like right
now like you don't have permission to take a Friday off.
So let's take two hours on a Friday off and really take it
off. Like decide for those two hours
you are inaccessible and you arenot thinking about work and you
(11:31):
are not checking emails and you are not, which is really hard to
do when you're used to the constant pings and checking,
right? So we start with those baby
steps and eventually that usually works out to now they're
like, oh, I'm taking the whole day off and I do it every
Friday. And we call that CEO Fridays in
my world, where a CEO Friday canliterally be you doing nothing
to do with the work, but you filling your cup is you in your
(11:53):
best CEO self. You come back to work with
renewed energy, renewed clarity.There's a lot of science behind
it. And it's the same for me.
I'm also still a work in progress when it comes to all
that. I've come a long way and I don't
beat myself up about it very much anymore at all, to be
honest. But that's.
Taken years, years and years of reprogramming.
I love the way you framed it too, of giving yourself
(12:15):
permission. This is phrasing I use a lot,
but very specifically deciding Iam not thinking about work right
now. That is something I've been very
open about struggling with is sometimes I feel like I have so
much to do without actually having on paper what I need to
do that I'm like, I don't reallyknow.
(12:37):
Like I went on a walk and I ate food.
Like I don't know what else to do today.
So I'm just going to think aboutwork and open my e-mail and do
busy work. That doesn't move the needle,
doesn't make you more money, doesn't make you happier.
And just taking that time to say, OK, I'm not going to think
about work. Like today is a day where my
laptop doesn't get opened and noone needs me.
(12:57):
And I am deciding to not give that part of my life any space.
It's really beautiful. I mean, now on the yacht, my
friend brought me over a bunch of coloring books and markers.
So I'll take my coffee and I'll go sit on the front bow of the
boat and I'll color no phone, Nonothing, no, no music.
Just listen to the birds, watch the ducks fly in and color.
(13:19):
And I'm like, who am I right now?
But it's really empowering. And I say, you know, if you're
really trying to tackle it and you're not sure how, there's a
couple of ways you can stack theodds in your favor.
One is start with just like little 15 minute walks with no
phone, like really figure out how to remove yourself from
technology. Another is go to the coffee shop
with no computer, which sounds like a crazy idea for a lot of
(13:40):
us. Like don't take your laptop with
you wherever you're going next. And another is I use this app
called be Present and it's kind of like a gamifying.
I've tried them all. Trust me.
I tried the jail box for your phone didn't work, like none of
that worked. But this be present app really
works for me. I set a timer on when I can
access a lot of the apps on my phone, including Instagram and
(14:01):
e-mail. And so I can kind of like I
started with 7:30 AM. I'm not allowed to check my
e-mail on my Instagram before 7:30 AM and then I can inch it
further and further into the dayas needed.
But even that new habit routine for me, I'm not waking up at
6:30 and immediately checking e-mail has been a game changer
for my mental health. So stack it in your favor.
Figure out what you need. Like I'm not here to say like
(14:23):
I'm strong enough to do this on my own.
I need accountability in a lot of ways.
And so I look for the accountability in ways that are
kind of those tangible things that force my hand a little bit
until I can catch up mentally with the idea that I'm safe, I'm
OK, I don't need to check my e-mail right now.
Yeah, I have my at least my social media turned off from
(14:44):
9:00 to 9:00 and I had to get a separate app, a third party app
to do it because the Apple blockers were not strong enough.
It's too easy. It's too easy to ignore.
Remind me again in 15 minutes. So that's too easy.
Like I needed something that wasmuch more.
Much stronger than that to really force my hand.
Well, in what you were saying too, about going to a coffee
shop without your laptop, I always say when I'm traveling,
(15:07):
my favorite thing to do is go tothe neighborhood cafe, wherever
I am and just sit with a pastry and a coffee and people watch.
And then I realized, if that is my favorite thing to do in other
cities, why don't I do that at? Home, Yeah, true.
It's so true. And it'll feel especially if you
vow not to take your phone out either.
(15:28):
That's the real challenge. And it'll feel a little weird at
times because I think we've really, our technology has
become a social crutch for us ina lot of circumstances.
But think about all of the opportunities of engagement and
smiles and hellos that you're missing out on when you're head
down in your phone. Yeah, I'm with you 100%.
So one piece of this, you know, I say ambition and self-care.
(15:54):
I love that you say ambition andease.
Is that so often we just see theI started with this, see the
social media, we see the highlight reel of what a life of
ease looks like of having the successful businesses and doing
the speaking and living on a yacht.
But I know that that's not your full story or where you started.
(16:17):
And I mean, I can relate to that.
My desire for ease in life comesfrom a lot of hardship and a lot
of really personally trying times.
And I know that that is also kind of your story, that there's
been a lot of loss and a lot of moments where, you know, you're
now kind of known for your resilience and you really
(16:39):
incorporate that into your work.But I'm guessing that's not when
you got started, you know, or when you were a teenager, what
you expected to be known for. Oh, gosh, no, no.
And you know, it's funny, I always tell people, well, and
I'm writing a book that's been in the works for a while now,
and that's the real story, right?
But in that book I share, I'm just an average girl who came
(17:01):
from an average family and an average small town in North
Louisiana. I don't come from privilege, but
I'm privileged compared to some.I'm very aware that I'm middle
of the road, OK? My parents got married when they
were 17 years old with nothing to their name.
And everything that we have now to this day was built off of
hard work and a lot of resiliency, a lot of rejection.
(17:22):
I graduated college the summer of 911.
So if you're in that season of of any regard, you understand
that that was not a good time toget a job.
People were not hiring. And so I started off on my
professional journey feeling pretty.
Like I've been kicked. At the bottom and, and even a
few years into that, I was 26 years old when I lost everything
(17:43):
in a hurricane. I was 27 years old when I lost
everything again in another hurricane.
And so I really in my 20s, I feel like I got tossed around
and beat up quite a bit. And every time I, I used to call
myself a cat, like I'll land on my feet, but not without a lot
of tears and a lot of stress anda lot of worry.
And I never asked for a handout and I never asked for support.
(18:04):
And I, and I'm really was like you, I was really proud of being
so tough and like figuring it all out and lived in a garage
that was infested with roaches for a little while.
And you know, just like you nameit.
I feel like I went through it inmy 20s and by my 30s, I landed a
corporate job that was kind of adream job in the music industry
and just worked my butt off. Just was determined to prove
(18:27):
myself in a very male dominated industry with no previous music
experience, just a lot of heart,a lot of drive.
And as a result, found myself sitting in chairs interviewing
Elton John and found myself getting on planes to go pitch a
huge idea that I dreamt up to Amazon and found myself
launching social media for of aninternational brand called
(18:49):
Yamaha. These were really impressive
things that at the time I just was putting 1 foot in front of
the other. But all that to say where I
eventually landed, even after starting my own business and
then starting another business and then starting 1/3 business
all at the same time, I landed at what I call like burnout rock
bottom. And I just looked in the mirror
and I thought this can't be whatit's all about.
(19:10):
Like this can't be what life is all about.
And so that was when I went on my 8th pray love journey and I
decided to kind of scale back. And I would say since 2017 to
now, it's currently 2025, which blows my mind.
I've been on this constant evolution of following the
nudges and following my intuition.
(19:30):
And right now, if I'm being really transparent, honest, I
haven't shared this with anyone,but I feel like I'm in another
shedding season. I feel like what I set out to do
five years ago I have done, and I didn't want to necessarily
have to make changes this year, But the world around us is kind
of forcing us to look in the mirror and say, what's next?
(19:51):
What do you really want to be doing right now?
And so I feel like I'm in another uncomfortable, very
uncomfortable season. And what I do know to be true,
after all of the years of hardship and overcoming obstacle
after obstacle after obstacle, is that anytime we find
ourselves in the valley. What's next is the rise.
(20:12):
So I can sit with that, but it doesn't mean I'm like, you know,
happy go lucky. It means I'm sitting with it.
It means I'm sitting with it. Tiffany, I appreciate you
sharing that so much because so often, and I'm going to say this
by no means meaning you're in failure at all.
It's similar where we only talk about our failure on the other
(20:36):
side of it and it doesn't feel like failure anymore.
And we really only talk about like the resilience and the
uncomfortability that we went through on the other side.
And I just think it's beautiful for you to recognize and then
share with us that I have gone through this for a long time,
many times. Here I am again, again.
(20:58):
And it still feels uncomfortableand it still feels hard and I
still have resistance, and now Ican recognize it and I can work
through it and maybe take care of myself a little more, be a
little gentler through it, and maybe not fight it as hard.
But none of that means that it'snot hard and kind of maybe
(21:19):
annoying. Like I know I feel that way.
I'm like, come on guys. Like I just did 18 months of
growth. Can I have like a 2 month break?
Like what's going on? Yeah, I share because I do
believe because of what I do as a business consultant, I'm on
the inside of a bunch of a bunchof people's businesses and I get
to hear what a lot of business owners and leaders are also
(21:40):
experiencing. And so I share because I know
I'm not alone right now. I know a lot of us are feeling
like this is a transition seasonand a lot of us are like
wondering like, do I hold on tight or do I let go?
Do I pivot? Do I change?
What do I do? And I will say this, everybody's
journey is unique. Like just because for me, I feel
like I'm in a season of sheddingand in a season where I'm going
to be rebuilding something brandnew, doesn't necessarily mean
(22:02):
that I would advise every one ofmy clients to do that.
And it doesn't mean I'm going tostep out of business consulting
and speaking either. It simply means I am honoring
the poll. That feels to me like I'm not in
true alignment right now for whatever reason.
And so I've just learned througha lot of time and trial and that
we can't force the answers. We have to trust the journey.
(22:22):
So that's where I am. But yeah, so ask me again in six
months how I'm feeling and what's going on.
And it is. It's so many of us.
And I mean, I don't really talk politics, but it's no secret how
I feel about many things happening.
But no matter how you feel aboutit, it is loud, it is divisive,
it is in your face. And then you mix on this whole
(22:44):
idea of the economy and then thestate of the globe and then just
getting through your own day-to-day.
And there's so much happening right now, good, bad, whatever,
so much is happening. And I do in a lot of ways think
that this is another, you know, we talk about five years ago,
(23:04):
COVID, that was five years ago. That was a huge shift.
And I do think it's kind of thiscollective change that we're
going through again. And I'm seeing that with the
people that I'm talking to. And honestly, for better or
worse, I think a lot of us are realizing we have to like take
care of ourself to be able, especially as women, take care
(23:26):
of ourself. Put our mask on 1st and then
look at our immediate community.But it it's a heavy thing.
It's a lot to navigate while you're just trying to live and
live a good life and keep your relationships and run your
businesses and do everything. Eat the protein, whatever we're
supposed to be doing these days,right?
Go for the mental health walk. Like all the things that a lot
of it does feel a little bit like 2025 messaging all over
(23:48):
again, like, but different, verydifferent.
I mean, AI didn't you know it existed, but not to the extent
that exists now five years ago. And that's we're seeing rapid
changes and buyer journeys, we're seeing rapid changes in
just so much. So if you're feeling a little
unsure of next steps right now, I just, I hope that you're
listening to us and you can go, OK, I'm not out of the norm.
(24:09):
Like I'm not experiencing something that's like wildly
different from everyone. Else I'm not alone.
Yeah, but it's funny because as you're saying that, I'm like,
OK, So what is it that we then do to me?
I'm like, what is our North starto kind of look at?
All of us have a different journey.
All of us have a different answer, whether we double down
or we pivot right now, dependingon where you're at and what you
(24:30):
have and your offer and whatever.
So how do we Tiffany, like how do you yourself and then help
your clients kind of put the blinders up or like stay on
their path or just even keep going on any.
Path yeah, I really and truly, Ido believe this.
And it's it's something I keep asking myself as well.
(24:51):
And I do a lot of this work withmy clients.
What do you want to be known for?
What do you want to be known for?
And that might let's say you're a bookkeeping agency and you're
like, well, I want to be known for taking the stress of your
bookkeeping off of your plate. OK, but deeper, like, what do
you want to be known for? Because it's not just that it's,
it's deeper than that. One of my clients owns a couple
of audiology practices and so for her, you know, it was kind
(25:12):
of buried a little bit already in the vision and mission of the
company, which for a lot of us, sometimes we kind of especially
smaller business owners, servicebased providers who maybe just
have like a small team or a couple of contractors.
We don't have like a vision statement on the wall.
We don't walk into an office space with like mantras hanging
on the wall. Some of us do, a lot of us
don't. But now is a good time to go
(25:33):
back to that like North Star, asyou called it, Like what do I
want to be known for? And it's not just, oh, I do your
social media. Trust me, that's not it.
Like, what do you want to be known for?
Because no matter what changes in the world, no matter how the
systems change, no matter how the tools change, no matter how
the world changes what you want to be known for, you'll always
find a way to do it. So what do you want to be known
(25:54):
for? And for me, it's like, I do want
to be known as the person who empowers women.
I do. That's what I want to be known
for. So while sometimes that's
speaking on a stage and sometimes that's business
consulting, I actually found an old notebook because I've been
moving my stuff over to the boatand I found this old notebook.
I was flipping through it yesterday and I ran APR and
branding agency for a decade. So for 10 years, I was in charge
(26:15):
of PR and branding. I had PR, traditional and social
media. And I opened it and it said
something, I'll kind of like riff on it because I'm for the
exact words. But it was something along the
lines of I love doing PR becauseI love helping my clients get
more exposure to the world. Like I love, you know, sharing
their, at the time, I did a lot of music and art.
(26:36):
I love sharing their art with the world and giving them an
opportunity to make a bigger impression on the world.
So it was something along those lines.
And I read that and I thought, isn't it funny?
And what I do now is still very much that same mission of
helping people make a bigger impact and get their impact
bigger in the world. That's what I do now on stages.
(26:57):
That's what I do now as a consultant.
That's what I did then as a publicist.
So deep down, you know what you want to be known for.
And I would say you just go backto it because it can.
How you do it can change permission granted for that to
change. And your story right there is a
perfect example of advice I've gotten as well is if you're
feeling a little bit lost on your North Star or I'm a little
(27:20):
ADHD girly over here. So it just it's always, it feels
like everything is shifting day-to-day.
I'm also a woman, you know, our period and cycles.
And so some of the advice that I've really gotten is look back.
What is the common thread? It's hard to see it in the
present. It's hard to see it looking
forward, but look back and like you said, I'm helping more
(27:42):
people, more women get more visibility, make an impact and
grow their lives and help them in their journey to become what
they want to become and have what they want, empowering
women. And it's hard to sometimes sit
here and be like, OK, what is mybusiness mission statement?
It's like, OK, let's look at Google's.
And then I'm like, well, nobody wants to do that.
No, but like, look back, open your journal, open your notes.
(28:06):
I got this really weird Facebookmessage a year and a half, two
years ago. I think it was just some like
random guy that was like in defeat or something.
I don't know. It was like a very weird.
He was like, I'm in a magazine doing a thing on shoes, send me
photos. And I was like, no, but it was
somebody I had met when I was like in 8th grade.
And so I looked at the last message we had, and it was from
(28:29):
when I was like 1415, and it wastalking about how I wanted to
travel the world. And specifically the 1st place I
wanted to go was Greece. I hadn't had that thought in a
decade. Wow.
But I read that message right around the time that I was
either in going to, or just got back from three months in
Europe, a month and a half of that in Greece.
Wow. And it was this moment where I'm
(28:51):
like, if you ask me what I wanted in life, I don't know
that I would have been like, when I was little, I wanted to
travel, right? And then I saw it and I was
like, Oh my gosh, I have always wanted to travel.
Yeah, man, if you don't keep a journal.
I mean, I'm a big journal girl. I also recently found a journal
from when I was like, I don't know. 12 years old.
(29:11):
And I used to spend the summers in Ohio with my grandmother and
her family. And anyway, I found this journal
where I was beating myself up about the money in my bank
account. OK.
And when I I went through again,I'll reference that Eat Pray
Love journey because that was all a lot of my healing work.
That was the jumping off point for that.
And part of that healing work for me was my scarcity mindset
(29:33):
and noticing that I was overworking because I was so
worried about never having enough.
OK, so I found this journal fromwhen I was like a child and I
had overdrafted like 13 cents orsomething like this in a bank
account. I don't even know I had a bank
account when I was that young. First of all, let me say that
I'm like, oh, props to my parents.
But anyway. And I was mortified.
(29:54):
I was so disappointed in myself and the way I wrote about it in
my journal. If you would be like, Oh my
gosh, like, don't talk to yourself like that.
But man, talk about a reality check to recognize that my money
mindset and my wounds around it went farther back than I ever.
I have no recollection of that. I've never if you would ask me
if my life or death had been on the line and you had said,
(30:15):
Tiffany, have you ever overdrafted your bank account?
I would have said no, I have no recollection of that.
I am the opposite of that person.
Like my mom's joke was always give Tiffany a dollar and in a
month she'll have a dollar five because I was a saver.
I never wanted to spend my money.
So I had no recollection of thatwhatsoever.
So I love that story that you just shared.
And I think if you don't journal, start because even if
(30:37):
you think you have nothing to say, it can become such a
learning process and so supportive of you, your future.
Self to be able to look. Back and say, oh look how far
I've come. Yeah, they say they being people
who do studies on this stuff, I guess that you actually form
your thoughts on money by age 5,that it is by age 5 you can see
(31:03):
and it's just how the people in your life and really your
parents talk and deal with it. It's that it's the TV shows that
you, the sitcoms that we were watching like, and it's so many
outside voices shaping A narrative that will impact you
for the rest of your life. And I'm so grateful that we know
more now about that than we did when I was a child.
So I think there's more awareness in the parenting
(31:24):
around that now, which is a beautiful thing.
Yeah, 100%, yeah. Something else I know plays a
big part. In your work and kind of how you
show up is the leadership aspect.
And I think especially in women owned businesses, I mean, we
look at the numbers and it's less than 12% of women owned
(31:46):
businesses make more than six figures, less than 2% make over
a million. So most of us have smaller
teams. We don't always show up and
think of ourselves as a leader. Even when you're getting started
or even if you have just a few contractors, what does that
really look like in these like 6-7 figure women owned
businesses that you work with? So what I think is so
(32:08):
fascinating about it and the work that I do now around what I
call people development, yes, it's leadership skills, but
really it's also some people to people development skills is
that none of us, I speak for myself for sure.
And probably 90% of my clients over the last five years, none
of us started a business becausewe wanted to be a manager of
people. Like that's not what got us into
(32:28):
it. And so unfortunately what
happens is we will we kind of find out through trial and error
that we're either really good ator we're really bad at it.
And then the opportunity comes to say, OK, well, how if I'm not
great at it naturally, if I don't have any skills, And let's
be honest, a lot of these skillsyou need to be taught.
You're not normally, you don't come out of the womb knowing how
(32:50):
to be a great manager and how tomotivate people and how to build
systems. And like, that's just not
normal. So we need to be taught it.
We need to learn it. So you get the choice.
Like, am I gonna learn it? Am I gonna step into this?
Am I gonna allow myself to go onthis journey?
And am I gonna decide I want to be a great leader and a great
manager? Or am I gonna outsource this?
Or am I gonna ignore it and thenjust have a lot of turnover or
(33:13):
get frustrated with my team a lot, even if they're contractors
or just churn through contractors or think, oh, well,
I'm just going to hire someone that's in another country.
And so it's really affordable. It doesn't matter if they're
not, as you know, efficient or goal oriented.
And and all of those things are obviously not the right answer,
but I love it now. I really love it.
(33:33):
I when I stepped into entrepreneurship and I knew I
was going to need a team around me, I knew really quickly what I
wanted to model from my previousbosses because I had a decade in
the corporate world at that point.
So I knew what I wanted to modelfrom my really great bosses and
I knew exactly what I didn't want to model from the bosses.
That felt a little bit more toxic at times.
And even still with that knowledge, it was a journey.
(33:54):
Like my first a couple of years,I was probably a terrible boss.
Now I do have an intern who's myvery first hire, started as an
intern, became my first hire. She still sings my praises.
I love you, Claire. But I wasn't perfect.
I made a lot of mistakes and I still make mistakes and I still
am constantly evolving and looking at how I talk to my team
and how I motivate my team and how I am a role model for the
(34:17):
team. And I have a pretty lean team
these days. I've scaled back quite a bit and
still I think it's so important.But with my clients, a lot of it
is some leadership development skills and also recognizing when
the team gets to a certain size or you come to a certain
crossroads when we might need tobring in some people development
as well to support the leader. Because as the CEO, as the
(34:40):
leader, as the business owner, there does come a point where
you can no longer be the mentor for everyone.
You can no longer be the coach for everyone without it really
weighing you down. And as a result, becoming a bit
of a roadblock for growth. Yeah, I'm going to bring this
kind of full circle. And at the risk of sounding so
(35:00):
repetitive, we have talked aboutthese more heavy things that
take a lot of effort and a lot of growth and really active work
of being a leader and developingyour leadership skills and
figuring out, OK, do I outsource?
How do I do this? And then also navigating the
changes that 2025 is bringing and figuring out, OK, it's
(35:23):
feeling heavy. I'm shedding or I feel like
these things need to change. OK, Tiffany, how do we navigate
all of that while also how I saylike ambition and self-care or
building ease? How do we deal with all this and
don't shy away from it but stillhave the soft life?
Well, actually, I think that's pretty easy answer because at
(35:44):
the end of the day, yes, like there's a lot of things we're
talking about, but the crucial, crucial, crucial component to it
all is that nobody's asking you to become perfect overnight.
Nobody's asking you to figure everything out overnight.
By tomorrow, you don't have to have checked anything off of the
list of what we just discussed. And I think that's the part that
trips us up where we think, oh, no, OK, she said, I have to be a
(36:04):
great leader. And so now you go and you walk
away and you go, OK, I'm going to become a great leader.
I'm going to do this. And I'm like, no, no, no, no.
This is a process. Awareness is step one of the
process. So now what would make you a
great leader would probably be next week.
I'm going to check in with my team and I'm going to ask them
how they're all feeling before we go into the nitty gritty, the
technical, the tasks. Hey, how's everybody feeling
(36:25):
today? What can I do?
How can I support you? That is you being a great
leader. And then we go into the tactical
part and then for you to lead yourself well with ease, with
softness. You decide on that day.
I'm going to log off at 4:30 andI'm going to go home and I'm
going to do whatever insert the blank feels good to fill your
cup. So for me, sometimes, like I
said, that might be a take my coloring book.
(36:47):
I go outside and I color for a little while or whatever that
looks like for you. It could be a walk.
It could be vegging out, watching Jenny and Georgia on
Netflix, personal favorite of mine.
It could be anything, but just it's this ebb and sway that I
invite you to bring into your life that says today I can do
one thing better as a leader andI can do one thing better in the
department of self-care, and I can do one thing better in the
(37:08):
department of inviting more softness into my life.
And then tomorrow I start back at 0 and I do it all over again.
And if I do that every day, I can trust that as I put these
deposits into these things that matter to me, it's going to all
add up to something much bigger than what it feels like in that
daily situation. Well, that's it folks.
That's becoming obsessed. We cracked the code.
(37:30):
I absolutely love that answer. And sometimes when I ask
questions in my, I'm like, how would I answer this?
Or you kind of start to expect an answer or you're like, OK,
this is maybe the direction and what you were saying.
I'm like, duh. But at the same time, in a
million years, that's not the direction I was thinking.
And yet in so many ways, it's also how I try to start to live
(37:55):
my life and really have lists that are like, OK, those either
one thing or six things for the day are checked off.
I get to clock out now. I get to have separation now.
And so I love that because I'm like, Yep, OK, great.
Check. Becoming obsessed.
This is how you do it. So good.
Well, I have a few last questions for you.
And I really want to kind of stick on this topic when it
(38:18):
comes to play and rest and the fun kind of juicy parts of life.
What are you obsessed with? OK, well I already told you I'm
obsessed with Jenny and Georgia on Netflix and coloring.
I mean, I'm a die hard Yogi, so I'm very obsessed with hot yoga.
It really is how I get a lot of my attention out.
And it's also where I get a lot of my thinking done.
So I keep a notebook. I have a bag that like wraps
(38:39):
around my yoga mat. It's my carrying strap.
And in that bag there's a littlezipper pocket that has a
notebook. And this notebook has been in
this bag since 2017 when I went through yoga teacher training.
So it's filled with Nuggets. But sometimes I'll be in the
middle of a yoga class and the teacher will say something or
I'll just think about something in the form of as we're asking
to go into a pose or hold a pose, I'll think about how
(39:00):
relevant that is to life or business ownership or whatever.
So I keep my little notebook andI'll write something down in it.
In the middle of yoga class, I have no whatever.
Judge me, make fun of me, I don't care.
So I'm obsessed with yoga. I'm obsessed with a really great
coffee. And like, my coffee rituals in
the morning is really important to me.
I've lately been really obsessedwith the Merlin Bird app.
(39:21):
OK Love. Yeah.
Which is how you can like recordthe birds around you and learn
what bird is making what noise and it's a really fun
distraction and way to start theday.
When it comes to things that arefilling your cup, whether they
are coaches, podcasts or even entertainment or other people,
what's really filling your cup these days?
(39:43):
Well. What's funny for me is that in
this season of my life, I'm really monitoring how much
intake I get. That's related to anything work
of any sorts. So right now, you're not going
to find me listening to podcastsabout work.
You're not going to find me reading personal development
books, which I have read aplentyof.
You're going to find me listening to fiction books on
(40:05):
Audible that have nothing to do with anything related to
business and personal development.
And the same with TV, like on Netflix, you're going to find me
watching movies and TV shows that are very light hearted
because I want. The ideas that come to me to
feel like my ideas fresh and clean and inspired from nothing
but my own mental capacity. So I'm in a different season
(40:27):
right now for sure. And I'm I'm really not making
room for a lot that isn't just for pure joy.
I love that answer so much because something that I have
also noticed lately is I have mylike business podcast that I
always go to. I'm usually completely caught up
and I've like last year and the year before like 2324, I got in
(40:50):
all the programs that I wanted to be in.
I did coaching with the coaches I wanted to.
I still am in some of those programs and I very
intentionally like with the lastone I purchased, I was like, and
now I have everything I need. Like I still have really great
people in my network and mentorsand people that you talk to and
process. But I kind of feel similar where
(41:12):
I'm like, I do not need to learnanother strategy, know another
thing. I know what needs to happen and
I'm not doing all of it and that's OK too.
But I know what the next thing Ineed to do is if I'm going to do
more. And I literally don't want to
know another strategy. Like I'm good, I'm good for now.
I feel the same. I feel the same.
(41:33):
And especially in a, in a time like we're living right now, I
think the best strategy is have great relationships and do good
work. So I'm not sure I need to listen
to a podcast about that. I'm not sure you need to listen
to a podcast about that. Like, do good work, be a human,
nurture the relationships aroundyou.
And I promise you that will serve you better than any new
(41:53):
funnel hack or hook that you canwrite.
Yeah. This is something you mentioned
in this episode too. Is listen to your intuition?
Like put more weight on what youthink you should do, and then
maybe if you don't know how to do it, get help figuring it out
for sure. But listen a little bit more to
what you think you should do andthe direction that your
(42:14):
intuition is leading opposed to.What, another Sally Sue just
made $1,000,000 in a weekend doing.
It's like, OK, great. How much did you spend in ads?
Like, yeah. And what was our audience?
That's what fires me up the most.
That's another conversation for another day.
But it does fire me up quite a bit.
And I was chatting with some yesterday about my services.
And she was like, you know, I'vehad coaches who in the past have
(42:34):
told me to do something that didn't feel in alignment with me
or didn't feel ethical to me or,you know, whatever.
And I was like, well, I will never be that type of coach.
Like I don't believe there's oneway to do it.
I don't believe there's one way for you to make $1,000,000 or
another. The same way for you to make
$1,000,000. I think every business is so
unique. Every business owner is unique.
You have your own unique skills and challenges, and there's so
(42:56):
many ways to create a successfulbusiness.
And because I've had five of them now, I really do know that
to be true. So yeah, I feel like, you know,
if you feel like you're stuck, if you feel like you need to
listen to another podcast or watch another webinar about the
exact way to get to XYZ, but youknow that there's other things
that you could be doing that you're not doing.
Start with what you could be doing that you're not doing
(43:18):
because otherwise it's just a distraction.
You're just filling your calendar with something that
feels productive. What is?
Actually a distraction? Yes, 100%.
Like stamp of approval agree, but Speaking of Tiffany, how can
people work with you connect with you and stay in your world
yes, come on over to Instagram. I'm on Instagram.
I'm in my stories all the time so come find me on Instagram.
(43:41):
I'm at Tiffany knapper. I do have a free resiliency
guide if you are inspired by theidea of being able to kind of
get back on your feet and stay really strong throughout the
ebbs and flows of life come on over to my website and there's a
free resiliency guide. It like pops up right when you
get to the website so you can't miss it and you can download
that as well. Amazing.
Thank you so much. I'm like, I was in Nashville
(44:03):
right after I met you and didn'thave time to be like, hey, can I
come see your yacht? But I know you do these yacht.
Yacht Club, A one day mastermindon the yacht, Yeah.
I'm like I need in on this so I'm gonna keep my eye out for
that as well cuz I need more of you.
Yeah, thank you. I would love to have you.
It's going to be magical. If you're still hanging out with
us, let us know. Like Tiffany said, connect with
(44:25):
us on Instagram. Both of us are there.
And I love a voice note to tell me what you are doing to build a
life of ease or to be really ambitious and also take care of
yourself because I need more ideas as well.
That's what this is all about isdoing it together, knowing we're
not alone. If this resonated with you then
(44:46):
send it to a friend, post it on your story and give us a five
star review because it really does help Get the podcast to
more people so more of us can build a life that we love.
OK y'all, let's go get obsessed.
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