April 29, 2025 • 50 mins
In today’s episode, I sit down with the incredible Fiona Turner—multi-passionate entrepreneur, branding whiz, and founder of The Soul Hive. Fi opens up about her powerful pivot from the world of corporate marketing into building soulful businesses that truly light her up.
She shares the real behind-the-scenes: the messy moments, the money lessons, what she’s learned about choosing the right business partners, and how to stay sane (and inspired) while doing it all. We also dive into the rise of AI—how it’s not here to replace creativity, but to amplify it when used with intention.
This one’s for every woman dreaming of a business that feels aligned, abundant, and totally her own.
Top Takeaways:
✨ Trust your gut—your past experiences are teaching tools, not mistakes.
✨ E-commerce is a wild ride, but it teaches you a lot about what works (and what doesn’t).
✨ Partnerships can be magic—or mayhem. Choose wisely.
✨ Cash flow isn’t just business talk—it’s your business’s lifeline.
✨ AI isn’t the enemy. It can free up your genius, not steal it.
✨ Don’t just build a brand that looks good—build one that feels good.
✨ A mentor = your fast-track to clarity, support, and accountability.
✨ Embrace the human in your branding—imperfection is part of the magic.
✨ Know your risk tolerance—it’ll save you from burnout.
✨ Balance, baby. The hustle isn’t worth it if your nervous system is fried.
Fee Turner is the founder of The Soul Hive — where soulful vision meets smart strategy. With 20+ years in marketing and five businesses under her belt, she helps ambitious founders turn bold ideas into thriving brands and websites.
https://www.linkedin.com/in/fionaturner/
https://www.instagram.com/the.soul.hive/
https://thesoulhive.com/
You can follow Emma at:
https://www.instagram.com/emmaritchiewellness/
https://www.facebook.com/emmaritchiewellness/
https://www.youtube.com/@emmaritchiebecomingyourwarrior
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Becoming your Warrior podcast.
This is the place where you getto feel inspired and empowered
to step into your very best life.
In today's episode, I talk tomy good friend and fellow
entrepreneur, fi Turner, and Fihas an amazing background in
(00:23):
marketing, working for majormajor advertising agencies in
London and also in Sydney, andthen moving into working in
marketing and futures and AIdepartments for major banks and
financial institutions here inAustralia.
And on top of all of that, sheis a serial entrepreneur and the
founder of an amazing companycalled the Soul Hive.
(00:47):
So in today's episode, we talkabout the hurdles that Fi came
up across in her entrepreneurialjourney, the failures and the
successes that she's had, andalso the things that she sees,
the mistakes that she sees newbusiness owners, new
entrepreneurs, making.
So if you want to level up andavoid making those mistakes,
(01:10):
just tune into this episode andlet's get into it.
Welcome to the Becoming yourWarrior podcast, fi.
Speaker 2 (01:18):
Thank you, Em.
It's a pleasure to be here.
Speaker 1 (01:21):
It's really good to have you here and I'm super
excited about today because Iknow you have so much to offer
everybody, especially when itcomes to business and your
journey creating the Soul Hiveand all the beautiful work that
you're doing.
So I want to start and it's abiggie, I just want to start by
asking, in business and in life,what has it taken for you to be
(01:47):
where you are right now?
Speaker 2 (01:52):
Starting small.
I see what has it taken to gethere.
It's taken a lot of years doingthings that I didn't want to do
, decades in the wrong industry,just working for the dollar,
doing what everybody else did,until circumstances forced me
(02:14):
out again and I learned to trustmyself.
Speaker 1 (02:21):
You got that into a nice little paragraph.
That was.
That was great.
So tell me a little bit aboutyour background.
So, before you started with thesoul hive and you set up your
business, talk to me about theseindustries that you were in.
What, what were they?
Speaker 2 (02:36):
so I started out in advertising in a London agency
called TMP and that's how I cameto Sydney.
So I moved over here as anaccount director and then spent
maybe 15 years in variousmarketing and advertising
(02:56):
agencies before then kind ofconsulting a bit into financial
services.
Went through all the banks anda big four consultancy.
So background's very kind ofvery mainstream.
I was always client facing.
So that's kind of a key thingthat I was never creative
(03:19):
creative.
Looking back, I think I reallywanted to do a graphic design
degree but I didn't.
I did social anthropology.
Uh, didn't use any of that andwent straight into marketing.
Um, and so this is where now Iam a creative.
So this is a huge change.
Speaker 1 (03:39):
And can we talk about some of your other businesses
that you had along the way aswell?
You were obviously in thesemainstream corporations and then
tell me a little bit about thatentrepreneur's journey so I was
working, uh, with pfizer inpharmaceutical marketing and,
(04:00):
yes, taught me a lot.
Speaker 2 (04:02):
You've got to get into the belly of the beast to
really understand it.
And, yes, it taught me a lot.
You've got to get into thebelly of the beast to really
understand it.
What a journey you've been on,my goodness, and there I met
someone who became a really goodfriend of mine.
We all heard about this personwho'd been at GSK and then she'd
(04:23):
gone through this course andset up a business on Amazon FBA
Fulfillment by Amazon and gonefrom zero to a million dollars
revenue in a year.
So we're all sitting in theseyou know pharmaceutical,
healthcare jobs that we're likepaying bills going wow, if can
do it, we can do it.
So we all went on this courseand it was one of these things,
(04:46):
that sort of ripple effect, youknow.
Someone would tell their friend, they tell their friend, and so
on the very last day I boughtthis course and I'm like you
know, now or never, change yourlife, you've got to invest.
You've got to invest inyourself to do it.
So I went on this course andfrom that my results showed
hammocks would be really good.
So I set up a business calledhero hammocks.
(05:09):
I um followed the process andfound um manufacturers in China
got samples committed to onefactory.
Um got my hammocks made.
It was an expensive process butit was.
Uh.
E-commerce is a huge umtraining ground and I think of
(05:33):
it.
You really want to understandbusiness, e-commerce is one of
the best ones to learn from.
So that's where I started andthat journey as well made me
realize I couldn't work fulltime and do this Hero Hammocks,
amazon business and sustain alife in Sydney.
So I went full time into HeroHammocks and then, of course, I
got a cash flow problem becauseI'm spending $10,000, $15,000
(05:58):
every time I'm producing myhammocks and money's running out
.
So I made the decision to moveback to UK and money's running
out.
So I made the decision to moveback to UK and, at the age of 40
, moved in with my sister, whichI thought was the most shameful
thing ever.
I thought I was the biggest,really did.
I remember being on the planegoing.
You know what?
What a loser.
(06:19):
You've got nothing.
You're having to move back withyour very successful sister in
her mansion at 40.
Speaker 1 (06:27):
I mean, some people might say you're lucky, but yeah
and through that I was decidingto let it go.
Speaker 2 (06:52):
I was back in my home village in Goring-on-Thames in
the UK and I went to the localpub and there was one of my
school friends who'd come backfrom three years in Brazil with
her family and she said to me Fi, I know, you know how to set up
a business.
I've just found the world'sperfect leggings and I want to
(07:20):
start selling them.
And I'm like ooh, perfectleggings.
Like who doesn't want perfectleggings?
And these were Brazilianleggings, where you know, if you
know Brazilians, there's noblack and dark.
These are flamboyant, they'refloral, there's patterns and all
sorts.
So we started.
(07:41):
I pivoted, I closed down HeroHammocks and set up Meemaw.
And this again was I reallyfelt right.
Everything felt right aboutthis.
The products were amazing.
Within one month I'd built anentire Shopify website with
about 100 SKUs.
(08:02):
I had a mannequin, I wasgetting clothes in, I was doing
a lot of photography, all of themarketing.
And then a month later, we hadretailers.
We'd gone around all the gyms,all the younger mummies around
clamoring to get into them, andit was just going off.
And it was fun days until itwasn't.
(08:23):
And it was fun days until itwasn't.
Speaker 1 (08:26):
Obviously, it's going off.
It's flying off the shelves,kind of thing.
What happened in that?
Speaker 2 (08:32):
business.
We had a production issue withthe factory and it's something I
never got to the bottom ofbecause my business partner
spoke Portuguese and dealtsolely with the business, the
factory side of things and thequality, and I had no part of
that because I don't speak thelingo and I'm doing everything
else.
Something went wrong and wecouldn't get it back, but it
(08:57):
just yeah, it wasn't meant to be, so it died a death and it was
very, very painful, of death, uh, and it was very, very painful.
It was a very difficult, umbusiness dissolution, as in we
don't talk, it was.
It was very difficult.
So that was another big lesson.
If you go into business with apartner, um, with a business
(09:19):
partner, there are a lot ofthings we missed on that legal
things, um compatibility, umthings right at the start.
So the lesson there is if youwork for yourself, it's one
thing, if you go in as abusiness partnership, it's a
whole different ball game what?
Speaker 1 (09:37):
what advice would you give to somebody who is maybe
thinking about going intobusiness with someone or
partnering with someone like,based on your experience?
Speaker 2 (09:48):
and so what they do in startup world there's a lot
of founders and co-founders is,um, there's sort of like a form.
It's a bit like a kind ofquestionnaire, almost like a
kind of dating thing, whereyou're looking for compatibility
.
And I did it with my businesspartner right at the end and the
answers were so extreme likehow, if I'd done that at the
beginning, we probably wouldn'thave gone into business together
(10:10):
.
There might have been anotherway to get the business working,
but not as partners.
So I would.
I would get advice on somebody.
So definitely the startup world.
Anyone who's worked with umco-founders would know all about
this and do these kind ofcompatibility to everything from
your, your intentions, yourvalues, your, um, your goals for
(10:37):
the next you know, two, five,ten years, because I think value
driven is also really important.
So, yeah, I get advice frompeople that know what they're
doing and it's emotional, it'sfinancial, it's even more than a
marriage.
A lot of the times you'reprobably spending more time with
this person.
But the other side of that iseverybody has an idea and most
(11:03):
people don't act on it.
So the other side is you know,why not give it a go?
Sometimes there are ways youcan do it better than I did,
then set it up better, but ifyou don't try, you'll never
succeed.
Speaker 1 (11:16):
Kind of, at this stage you've had this mainstream
, amazing, you know career.
You've kind of moved into thesetwo other businesses In your
mindset.
How do you put yourself backtogether when this business
you've kind of moved into thesetwo other businesses In your
mindset?
How do you put yourself backtogether when this business that
you've put so much into hasessentially just dissolved in
front of you?
Like, where do you go in yourmind to move forward?
Speaker 2 (11:38):
Well, it's a good question, because what I know
now was I was actually reallymourning it.
So, I think, properly closingdown and reflecting, and that's
when the next chapter started,really, because then I was, you
know, I wasn't working, I'd had,I'd never seemed to run out of
money, which is interesting backthen but I seemed to be just
(12:03):
bottering about doing the oddkind of websites and stuff.
And then my friend Annie, again, I remember she phoned me up
and said she was going travelingin September and would I
consider coming to Balmain inSydney and dog sitting.
(12:24):
It was Fred and I rememberthinking, yeah, actually I miss
Australia, I'm going to go backand do some dog sitting.
So then I moved back toAustralia in September 2019.
And then I moved to Manly andthen, of course, covid happened,
so I come back with a backpack.
So I had this idea and I'm likeI can build websites.
(12:48):
I know I can do that, I've doneit before.
So I went on to Facebook andthere's a group there that is
very popular called like-mindedbitches drinking wine, and I'm
looking for like six clients andI got six people straight away.
I mean, it was very cheap backthen because I just needed to
(13:09):
pay to buy some food and payrent, and I did.
How long did I do that?
Speaker 1 (13:17):
for Maybe six, eight months, I think, until I got
another contract and then Istarted working for a uh, a
marketing agency, and so let'stalk a little bit about that,
about that bouncing back andforth between corporate, because
at this stage, obviously,you've had a couple of
businesses, um, well, like threenow, um, but I think this is
(13:41):
something that a lot of peoplego through, where it's kind of
like you go for it, and thenthere's this like I need to go
back and you know, go back tosafety Now, from where you are,
the perspective that you are now, what do you, what advice do
you have about?
Speaker 2 (13:57):
that when I first started I had quite substantial
savings when I started theAmazon project.
So that's how I was able to dothat completely on my own
bootstrapping.
But it's a drain.
If you are single, live alone,for example, and you don't have
(14:20):
anybody else to help cover yourrent and your food and your
bills, have anybody else to helpcover your rent and your food
and your bills, then you're notonly trying to build a business
working by yourself doing ahundred jobs, you're also trying
to find the money to eat and doall that.
Yeah, so it is particularlydraining and I think I would
(14:40):
think very hard about that againif I was starting out on how to
cover those basic needs.
People take, you know,waitressing jobs, bar jobs,
anything that might just takethat pressure off, or consulting
in something you don't reallylove, but at least you know it's
(15:01):
paying the bills, so there's areally, really survival is
becomes an issue yeah, it'sabout being really careful who
you take advice from, becausethere's obviously lots and lots
of people out there and let'ssay, you know we'll talk about
courses and our slight obsessionwith with studying and learning
(15:23):
from people.
Speaker 1 (15:23):
But it's like obviously people out there the
main players on like youtube orwhatever are like you know, if
you're going to go in, just goall in and all that kind of
stuff.
But they're also sitting from aplace of you know absolutely
smashing it and no doubt theyput in loads and loads of hard
work, but they might have beensingle and living at home when
they did that and had somefinancial flow of money, like
(15:47):
mum or dad could have been there.
Where I think your situationyou know you might be a single
mum or you know, have a hugemortgage on your house and then
you listen to somebody just go,just go for it, and I think
there is an element of that butI also think you have to look at
your own situation and who areyou taking advice from?
(16:08):
You know, is it someone intheir private jet whose mum and
dad were entrepreneurs andthey've always been around this
business knowledge, where youmight not have had that and you
might have to study a bit moreto get those basic skills.
Do you know what I'm saying?
Speaker 2 (16:26):
Yeah, there's a lot of factors in there.
One is what is your risktolerance?
I have a very high risktolerance, like I for some
reason seem to like coastingvery close to the edge.
Not everybody likes doing that.
I am much more.
I'll just give it a go.
But in terms of the courses andthe people you're following,
(16:47):
you're exactly right.
So you're following like theBrendan Bouchard's or the
Hermosi's or people like that.
They have got 10, 15 years inbusiness.
They've made hundreds ofmillions.
They are so far up here that alot of the time they might have
forgotten what it's like tobegin.
And there's a statistic.
(17:09):
It's something like you onlyneed to know 5% more than the
people you're teaching.
And sometimes it's easier tolearn from someone who's just
slightly above you because theyare so familiar with that kind
of, you know, getting started.
And if you look at someone likeAlex Hormozy, who I really
admire, I think he's doneincredibly well and he's also
(17:31):
provided so much freeinformation, but he's somebody
who's like forget about yourmorning routine.
You roll out of bed at 5.30 andyou start work and then you're
deep in work till 10am.
There are very few people thatcan just get up and just work.
You know, people might havekids or pets or something else
(17:53):
in their life.
That means they can't justfocus on that.
Most people, particularly womenI know, are not anywhere like
that.
And we need to go out for a walk, we need to see our friends,
and we need to go out for a walkI mean to see your friends and
we need to.
You know, take it a little bitmore casually.
So I'm not going to.
You know, that's not the wayI'm going to work.
I can take bits of it, but mylife, particularly now I've got
(18:16):
a dog, I can't just roll up andsit and and work.
So I think, looking at thecourses I mean both you and I
have spent probably thousands.
I'm on a complete course banright now I'm like no more
courses good, um, and I'veactually just bought one, but
(18:38):
it's a program.
I'm in another one, I'm in atwo month.
It's an accelerator.
Tell you about that.
You don't know about this oneyet.
Um, and the other key thingabout courses once you've picked
the person you're going tolearn from, do it, do what they
say and if it works, do it.
(19:00):
because, um, a lot of the time,you know, I think there's
something like 95% courses arenever finished, so this is why
people don't do it.
So you know, money and cashflow is so important when you're
a startup and you're asolepreneur that spending you
know a couple of grand oncourses and not doing it is not
(19:21):
a great investment.
Courses and not doing it is nota great investment about how
the soul hive came to be well,it's a story and a half the soul
hive.
But so in 2023, in March 2023, Iwas working as comms lead at
(19:43):
KPMG Futures, the futuretechnology division, which I
absolutely loved.
I was, you know, working withthe quantum director and the AI
experts and the metaverse, andit was just all about kind of,
yeah, the future technologythat's coming.
There was a weekend at the endof February 23, and I'd been to
(20:09):
a sacred meditation that wasquite profound and at the end of
the ceremony, on the day wewere just leaving, I was having
a chat with the facilitator.
He's on this beautiful land andI remember saying to him he was
saying you know, cash flow,money, I might need to go back
and get a job.
And I said but you are livingthe dream.
(20:31):
You're on this off grid, youknow.
And I started like spewing allthis kind of business advice
without even realizing it.
And he was like wait, let mewrite that down and say you
should really help smallbusinesses.
And I was thinking, yeah, Iwould actually really love this
and I've got so much knowledge Idon't realize.
That was Saturday, Mondaymorning, I'm at my logging on to
(20:55):
work and at 9.30, I get anemail logging on to work and at
9 30 I get an email saying uhreally sorry but unfortunately
your job has been made redundantand I was like whoa in an email
.
They send you an email, an email.
So I was like, oh my god, Ididn't see that coming.
But also I've just had thismassive revelation, like two
(21:18):
days before, of what I reallywant to do.
So it was a shock and I wasreally upset.
But they gave me an incrediblepackage, especially if I've only
been there two years.
So I left there actually beingreally positive and I allowed
myself the time and the space toreally think about what this
business was.
And that's when the name theSoul Hive came from, because I
(21:42):
wanted it to be a communitywhich is the hive of a
supportive community for soulfulentrepreneurs.
They're just kind of it'sreally just no wankers, no
hustle bros, it's you know, it's.
It's really people doing itwith a good intention and
wanting to help.
And I had this real resistanceto renting out my spare room or
(22:07):
getting any other kind ofhospitality job.
I was convinced I'm like I canget another contract, I get more
money doing that and I reallyvalue my own space.
So so that's probably lessonnumber one when you're in that
situation and you're trying tobuild something is you need to
focus on cash.
Flow is king.
Without cash, you kind of can'tdo anything.
(22:30):
And that resistance was allpride, and I had so much pride
as in, like, I'm too old to behouse sharing.
I need my office, whereas,looking back, if I had rented
out that room faster, it wouldhave made everything so much
easier for me.
So I struggled on for monthsand months and I've rented out
the spare room ever since.
(22:51):
So that's kind of where thesoul hive started.
Through all that, I'm alsotrying to get clients and build
websites, so the focus was allover the place and in between
that I had absolute crackerslike beautiful ones.
(23:11):
Um, yours is still one of themost beautiful ones I've done,
and that was early on.
Speaker 1 (23:18):
That was one of the first you know, I think I was
the first.
Speaker 2 (23:21):
I think I was the first yeah, the first show it,
one that I did.
I did a couple of e-commerceones before then and again.
It's like people like youyou're putting your trust in me
and taking a chance for me toyou know, to bring your dream to
life.
That's what really got methrough it.
I think, having the network thatI have and I'm so lucky that
(23:44):
pretty much all of my friendsare my target market, so I was
able to, you know, to kind ofget through it.
But so I think again, maybe Ineeded to go through it.
I feel like it's kind of likecathartic rite of passage of
just kind of being freaking nutsfor a year and burnout and
(24:10):
everything proper web designprocess.
You know, they're all like awebsite in a day and I'm like
I'll do this in a day.
Speaker 1 (24:16):
I mean in terms of because we've talked a little
bit about Paul Moseley and I'mI'm a big fan of his as well
like I think he's awesome, butobviously you know that getting
up at 5am whether it's in yourown business or whether it's for
a job or whatever okay, I feelmy personal experience of that
is it is a very masculine energyof getting up, getting to work
(24:42):
and slamming out like 16 hourdays, and I think this is my
personal experiences.
Like I was doing that for years.
Right, I was doing that in theTV industry and I think I was
very much in my masculine energywhich led to burnout.
What?
Like you obviously work with alot of entrepreneurs.
(25:02):
Like, what's your take now onthat kind of like I guess that
masculine and feminine approachto business and how you approach
your business today.
Speaker 2 (25:14):
There's.
I think you can take the bestbits of all of it and figure out
what works for you.
And again, if you've got afamily and kids, that's really
going to direct how all thishappens.
And I think there's, you knowit's become a I don't know if
you've seen there's a viral.
This guy in the States, hismorning routine, which is just
(25:36):
off the charts, where he gets up, gets up at like 350 and has
this bottled water and does thisice face bath and then he does
all these things and swimmingit's not that brian guy, is it?
he's trying to stay alive buteverybody's just recreating it
and um, it's.
You know, that's what he does,and I think, like, didn't marky
(25:58):
mark get up at like 2.30 in themorning and does his workouts?
And I think the masculineenergy or maybe they're able to
wake up in the middle of thenight and work out, but it
certainly isn't something that Ihave any desire to do and it
doesn't work for me, and I thinkthe female cycle is very
different.
But one of my teachers in theweb design is she doesn't start
(26:25):
any work until 10 am, you know,and that's how she wants to live
, and I'm like some people wantto wake up at 8 am.
If that's what you want to do,then you've got to figure it out
, because I think what you don'twant to do is do something that
your body hates and your mindstarts to resent, and then
you're just going to fall off it.
Speaker 1 (26:45):
Yeah, and also I think, just even waking up in
the morning and even using thatlanguage of like I've got to do
these 10 things before I evenstart my day, Like I've got to
work out, I've got to.
You know, it's so much pressurewhere it's just like I'm not
(27:05):
saying you just flow throughyour day and kind of have no
direction, but it's like evensaying I've got to do these
things first thing in themorning, it's like can you just
have a bit of time just to getback into your body?
Speaker 2 (27:14):
You've just woken up, you know, and that's a really
good point, because, um, Iforget that instead of saying
I've got to change it to I getto.
Speaker 1 (27:23):
I get to yeah, and that changes everything.
Who are the people that youfollow and really resonate with
and that you've learned the mostfrom?
Speaker 2 (27:33):
that changes a lot, lot over time.
I have been a big fan ofBrendan Bouchard for a long time
because he, again, like a lotof them, gives away a lot of
really good, valuable, freecontent.
And that's where I learned thecontent rhythm from which I used
in KPMG, which I use in my ownbusiness, and it's all about
(27:58):
getting the most value for theleast amount of effort.
So I find him um, he's a reallygreat leader.
Um Jenna Kutcher is another onethat I've kind of followed for
about five years.
Speaker 1 (28:13):
She's just seems very natural and, again, um gives
away a lot of um, a lot for freelooking over everything that's
happened in your entrepreneurialjourney, is there any advice
you would give to your youngerself, like from a from a mindset
point of view, from overcomingbig?
Speaker 2 (28:34):
challenges.
So much advice, so much advice.
If I went back in time, I wouldbe a billionaire within the
first.
The first thing I do is saveall your money and then invest
it wisely.
Then I would be like set up ane-commerce business, digital
products, and get onto YouTube.
(28:56):
But really the advice is to, Ithink, pick one and stick one
and stick with it.
Um, and get mentors, reallygood mentors, in your life,
because that's another thingI've never had, I guess, proper
mentors that I've paid for andinvested in, because again, you
(29:18):
get into a cycle of that's extramoney.
I haven't got, um, certainlyrecently, when I left KPMG in
March.
With hindsight, then would havebeen a really good time to find
a good business mentor, investin them properly and get some
really good advice andmethodologies and structure.
(29:41):
Yeah, so you know there's a lot.
Going back 20 years, I wouldhave done things differently,
but certainly the start of thesoul hive that would be the
first thing I would do.
Speaker 1 (29:52):
I think that's really good advice, like what impact
do you feel now having abusiness mentor or having
mentors in your life?
How is that impacting yourbusiness now?
Speaker 2 (30:06):
So it helps to have somebody else invested in you
and your business.
Even that investment is justfor you personally, well, it's
not a financial investment andit's accountability well, not,
it's not a financial investmentand it's accountability.
And having accountabilitypartners means that I do the
things that I say I'm going todo now?
Speaker 1 (30:25):
yeah, yeah, that without that kind of that's that
structure around it, thatcontainer, I think it allows the
business to grow and to bit bybit yeah, and I think that this
is it's really kind ofinteresting like just this
masculine feminine approach,because, as the feminine, it's
(30:46):
like that's our pure creativeenergy, right, that's where we
get to create, but it also, youknow it kind of needs that
container of structure anddiscipline of the masculine um.
So it it really is like youknow, I think I think, just
listening to you, it's likeyou're embodying perfectly, it's
like this feminine creative,you know energy where you get to
(31:09):
help people and work withpeople.
Speaker 2 (31:12):
But obviously we, as women, we still need this
structure, we need to draw onthis discipline, consistency and
um commitment, especially whenit's in the in the business
world and not only that, but I'ma double Pisces, which makes me
like you know I am, oh, idea,oh, another thing I need that,
(31:36):
that kind of probably moremasculine, I'd say container
presence around it to go pull meback down and be like you know,
sit down, finish.
This thing in this is looking atthe bigger picture, having a
(31:58):
plan on the calendar year.
That's like every single monthI have a target, every quarter I
have a target, and in order tohit that target I have to do
these things.
So the calendar now it's like,okay, I don't have to do
everything at once.
I'm going to launch a shop here, I'm going to launch a course
here, and I'm giving myself thetime to do it, the lead up, and
(32:21):
it's like one thing at a timeand that takes all that kind of
chaos out and it's structuredbut it's still achievable and
you can see where things aregoing to land and from there,
kind of work out the financesand what you need to invest in
it and what you, you know.
So it's just um, it's thingsthat we do in business, but
(32:44):
there's a you know, 50 peopledoing all of that instead of
just one well, this is it right.
Speaker 1 (32:49):
You've got, yeah, so and so in accounts, someone on
design, someone in marketing, 20people in sales, where it's
like that's the thing whenyou're in a business or creating
a business it's you, yourservices, but then you've got
all these departments that youneed to be in as well.
So it's pretty crazy.
What um like in terms ofwebsite design correct me if
(33:12):
this is wrong, but the soulhives main product is design of
incredible websites andtemplates.
What are some of the biggestmistakes you see entrepreneurs
and business owners making thatlead them ultimately coming to
you for help?
Speaker 2 (33:32):
Well, you are a prime example.
Speaker 1 (33:37):
I didn't intend for that to come back to me, but I'm
happy it's all right, we can gothere.
Speaker 2 (33:42):
Oh God, one of the things I love and I'm really
good at is taking some shocking,shonky WordPress site and
changing it into this beautiful,feminine, custom, totally
branded show it website thatworks.
(34:03):
So the number one thing peopledo wrong that I see is they go
cheap, which generally meansgoing on Upwork or Fiverr, and
there are a lot of greatfreelancers on those sites.
But and I did this, I have donethis many times Back in the day
(34:25):
, 10 years ago also find someoneto you know in India, nepal,
500 bucks, 1000 bucks, build mea website and you don't.
You're just getting this thingyeah the second thing everybody
does is the very first thingwhen they decide they're going
to start a business they mighthave their name is they then
(34:47):
spend anywhere from two days totwo weeks building creating a
logo, and I've seen people youknow do it in Canva.
So you end up with a Canva logothat everybody knows is a Canva
logo, or you go and hire adesigner and you get a logo.
So then you've got a businessname and a logo and nothing else
(35:08):
, and then when you come to me,it's a lot, it's it's not
impossible, but it's harder tothen fit a brand around a logo
rather than the other way around.
So the process that I have thatworks really well is we just
start from scratch.
We start completely fresh andwe go through this methodology,
(35:28):
which starts with a brandstrategy document, which is
quite meaty.
Then we go to pinterest forvisuals, then from all of that
we take all of the elements andput it into like a brand mood
board with a couple of options,and from that we, we, we go
deeper and deeper into who youare and what your brand is, and
(35:52):
then I put it on as a websiteand it's really only after that
that I would put a logo together.
And a logo generally for me is aword mark.
It might have a little designelement.
I don't think anyone needs alogo to start.
I think you know, certainly notspending hundreds, if not
thousands, on a fancy logo.
(36:13):
It's got nothing to do withyour business and you're in the
first year of business.
Your business is going tochange hugely, as you're feeling
your way through it and, um, Iknow mine has, I'm sure yours
has, and you pivot and youchange and so if you've paid for
this logo, it's, it's not goingto be the best investment.
(36:34):
So I would say forget all ofthat, really start to, however
that looks.
But you know, go through thisbrand strategy and I'm also just
finishing.
I've got some freebies thatI'll be putting on my site,
(36:58):
which are some digital downloadson how to self-guide yourself
through the process, like a miniversion of my brand strategy
document to go through, figureout who you are and your offers,
do that first, then go throughthe website build whether that's
a DIY or whatever and onlyafter about six months at least,
I would then start to look at alogo.
Speaker 1 (37:15):
Okay, yeah, but but I mean, obviously, if someone
like in my position, I had ashocking, like everything you
just described.
I had a, yeah, pretty shockingwebsite, um, that was built by
somebody in Nepal, um, duringCOVID, and I had no idea where
it was hosted, I had no idea ofmy passwords I had no idea of.
(37:38):
I had not, I had no idea whereit was hosted, I had no idea of
my passwords, I had no idea of,I had no idea.
And, unfortunately, the personthat I was dealing with in Nepal
, as much as he was a lovely man, he seemed all over the place
as well.
So it was like, yeah, so Iremember, like I really want to
change my website for such along time, but I was almost
mortified and embarrassed aboutgoing to see anybody about it
(38:01):
because I was like I don't knowwhere anything is.
It was a complete shambles andI remember coming to you and you
were so helpful and I know thisisn't your area of what you do,
but you definitely gave me somegreat guidance on getting all
that information.
So thank you.
Speaker 2 (38:18):
Well, that's another good point.
Right is um, your, particularlyyour domain, where that's
hosted, your url, is.
Whoever owns that really ownsyour business.
So if you're giving developersand random people access to your
go daddy or wherever it'shosted, then and any back access
to your GoDaddy or whereverit's hosted, then any back end
to your website, you're kind ofreliant, you're leaving yourself
(38:40):
open.
So I think, and certainly ifsomeone's building it, there are
two ways.
You either give them yourpasswords or they go in through
a kind of developer access, butyour domain should always be
yours and I would keep that.
That, um, you know, hold thatlike you hold your crypto,
because you you start suddenlygetting famous or getting bigger
(39:03):
and someone comes along andsnatches your domain.
You're screwed.
So there are basic housekeepingrules, um, to keep that tidy.
And I mean the other thing,that with all the clients
because I do see people'spasswords for access into some
of their tools, as I'm settingit up, every single one bar,
(39:26):
maybe two, use the exact samepassword over and over again,
maybe with different numbers,and I'm like, oh no, no, because
the hacking is going to getworse and worse.
So use a password tool likeproton pass or one password at
one of those.
Yeah, yeah, I think that wouldhelp yeah, it's so important.
Speaker 1 (39:48):
It's so important, I think, is there more
entrepreneurs and more business.
You know, more websites aregoing to start popping up, um,
even more than ever.
I think that's a big part ofthe entrepreneur's journey, as
well as your security, right?
Everything's online digitalproducts, like you said, um,
e-commerce.
It's like you've got to protect.
You know, you've got to protectyourself as well.
(40:09):
What about design?
Like what do you think?
Obviously, I know it's.
It would be based on, you know,whatever your client comes to
about, but what are, like, thedesign no-nos?
What's trending, what's big inwebsites at the moment?
What you know?
What should people be lookingfor?
Design wise?
Speaker 2 (40:27):
Well, again, that depends on what your business is
and what you want to achieve onyour website, because not
everybody has the same goals.
Generally, for my clients,their goals are credibility,
awareness and bookings, so theyare, as a rule, funneling
(40:50):
visitors from social media totheir website to get more
information and then book adiscovery call or pay for an
appointment, something like that, so that you've got a structure
there which is, you know, ithas to be clear, it needs to be
relevant and it needs to be easyto navigate and the price.
(41:12):
It's all about that process.
Not everybody, you know, notall websites that some are
literally just kind of glorifiedbrochures which can give you
more um time to have fun, playaround with and because you're
not necessarily got a kind ofend point, if you like um.
But in terms of trends, I meanthere's a lot of exciting stuff
(41:36):
happening in 2025.
One of the big ones is there's abacklash against AI.
So I design on ShowIt, which isloved by creators because it's
almost like a freehand websitedesign, which makes it a lot
harder for me, because liningthings up is just I have to do
(41:59):
it manually, whereas as opposedto using something like maybe a
webflow or squarespace or wix,where it's kind of like, does it
automatically?
I mean framework.
There's also been an explosionon um website platforms, cms's,
recently, so there, so there'sthousands to choose from.
But so the AI backlash isthere's a kind of a tendency
(42:27):
towards perfect imperfection,which is great because that's
kind of how I see my work.
It's sort of or imperfectperfect, where there might be
just slightly little things outof alignment, because it's done
by hand, it's done by a human asopposed to AI just goes, you
(42:47):
know, and it's done in secondsand everything's like this and
there's no kind of emotion to it.
So the personalization isreally big this year and I think
it will be going forward whereyou can see that somebody, a
human, has done it, and thisalso manifests in slightly crazy
images, things that an AIprobably wouldn't put together.
(43:09):
So you might see a bit morekind of mashups and stuff like
that.
Another interesting one is textheavy is coming back, which I
wasn't expecting.
So we've kind of gone from backat the beginning of the
worldwide web it was all kind oftext, to hugely visual and
images, and now we're comingback to more text.
(43:31):
Text heavy.
Um and micro animations is big.
So micro animations are, ratherthan things like whizzing
around the pages.
You'll get little details.
So, um, not just your kind ofclassic button hover change, but
you might get some little, umlittle unexpected things
(43:54):
appearing.
So I think, yeah, websites arefun and it's forever changing
and um, the joy of doing thecustom sites I do is that if you
come to me and say I reallylike this element here, then
chances are we can figure it outand kind of add it in yeah, so
cool, and I mean just talking onAI as well.
Speaker 1 (44:17):
Obviously there's this whole messaging AI is
coming for your job.
You know you work in the designand creative space as well.
I mean again, probably morefrom like a mindset point of
view, because we know that AI isamazing, we know that it's um,
it's got so much to offer, buthow do you process that being in
(44:39):
the creative world, being inthis graphic, visual world that
is being threatened by AI?
How do you process?
Speaker 2 (44:47):
that I think I see it , how I see life.
Right, you can see things as apositive or a negative.
Right, you can see things as apositive or a negative, and the
way you look at things, you'llget what you look at.
If you think it's going to be,you know, ai is going to
threaten your life and your workand be this terrible kind of uh
terminator 2 kind of world,then that's what you're going to
(45:09):
get.
I choose to see ai as beinghelpful.
It's a way to help us on thepath to freedom.
It can you know, once you'vetrained it properly, it becomes
our staff and our workers andour team and my chat GPT, who I
call G.
He's super helpful and I'vetrained him really well over the
(45:34):
last few months and he's got mybrand voice completely nailed.
He's got a memory that I don'thave.
So he helps with all thosesorts of things and is super
helpful.
So I'll ask him to do one thingand then he'll suggest how
about I do this, this, this andthis to do one thing, and then
(45:59):
it'll suggest how would?
How about I do this?
This isn't this?
So train it, use it to youradvantage and help on saving uh
time, money and everything else,and certainly I mean you can go
onto google and build yourselfan ai website literally in 30
seconds.
Will it do everything you need?
No, it won't.
Will it, you know, get younoticed?
(46:21):
No, but it might be good enoughfor some people to start.
You know, to take that pressureof starting procrastination, go
and get yourself an AI site,stick it up there and you know
you've crossed one thing off,because I know when stress and
overwhelm comes along,everything's too hard.
So, yeah, that could be theeasy option, and then you
(46:42):
upgrade after that.
So see it as a tool that ishere to support us and not take
over and ultimately destroy usyeah, I mean we laugh now.
Speaker 1 (46:55):
Who knows in 10 years ?
But I think right now we'vejust got it.
You just gotta, I mean, begrateful for this amazing
technology right that it'sincredible.
And I just feel the more thatyou embrace it and the more that
we jump on the train now andand and kind of use it and get
to know it, like the betterright.
For what is it?
Speaker 2 (47:14):
forewarned is forearmed, you know yeah, and
it's all about the prompts andtraining it.
Um, I mean, of course,everything can be used, for good
or evil.
And look at the governmentsaround the world and the choices
that they're making on whetherto make our lives easier or
harder.
And you know, I understand thefear with AI because we're
(47:35):
giving it everything.
You know, particularly thosepeople that have Alexas and use
Siri and it's always listening.
It's got absolutely everythingabout us.
So, of course, you know itcould lock us out of our
businesses, of our lives, of ourbanking systems.
It can do all of that.
(47:56):
It can impersonate us.
And now we've got people, whichis easy to do, creating avatars
with your own voice, your ownface.
How soon before AI starts tobecome us and then we're no
longer viable?
But again, believing andtrusting in the right people
monitoring this and the good inthe world, that's where I think
(48:21):
it's we will ultimately stay incontrol.
Speaker 1 (48:30):
Or I mean, yeah, just not survive, but thrive,
continue to thrive.
That's what we want, right?
Speaker 2 (48:39):
Yeah, we want to be living lives where we can get up
and do our four-hour morningroutine if we want and then go
to the beach and read books,because AI is churning away
behind the scenes and pumpingout our perfectly on-brand
social media and running ourautomations and doing the
customer service and cleaningour houses and doing all those
(49:02):
shitty things that we don't wantto do.
That's where I'm seeing thefuture.
I'm not seeing it as me beingtrapped and it's taking over and
I've got no money coming inbecause it's doing it over, and
I've got no money coming inbecause it's doing it.
I'm controlling it and it'sworking for me and allowing me
the freedom that I want.
(49:23):
That's what we all want.
Speaker 1 (49:25):
Yeah, so where can people find your work, fi?
Speaker 2 (49:31):
Tell us about that and what you've got coming up so
you can find me on instagram atthe dot soul dot hive, or you
can find me on my website, whichis the soul hivecom and
starting a youtube channel laterthis year.
But instagram is the easy spaceto get hold of me um or info at
(49:55):
soulheartcom yeah, beautiful.
Speaker 1 (49:58):
Well, thank you so much for coming.
It's really good to see you and, um, yeah, thanks so much for
coming on and sharing yourjourney, and also, I know there
was so much information in therethat I know is going to be
really useful for a lot ofpeople when it comes to their
own entrepreneurial journey andtheir websites and all the
design aspects.
(50:18):
So, thank you so much forcoming on today.
You're so welcome.
Thank you for having me, thanksfor listening today, and if
this episode helped or inspiredyou, just remember to share it
to friends or family who couldalso use some inspiration.
Today.
We are all about sharing thelove.
Welcome to the Becoming your Warrior podcast.
This is the place where you getto feel inspired and empowered
to step into your very best life.
In today's episode, I talk tomy good friend and fellow
entrepreneur, fi Turner, and Fihas an amazing background in
(00:23):
marketing, working for majormajor advertising agencies in
London and also in Sydney, andthen moving into working in
marketing and futures and AIdepartments for major banks and
financial institutions here inAustralia.
And on top of all of that, sheis a serial entrepreneur and the
founder of an amazing companycalled the Soul Hive.
(00:47):
So in today's episode, we talkabout the hurdles that Fi came
up across in her entrepreneurialjourney, the failures and the
successes that she's had, andalso the things that she sees,
the mistakes that she sees newbusiness owners, new
entrepreneurs, making.
So if you want to level up andavoid making those mistakes,
(01:10):
just tune into this episode andlet's get into it.
Welcome to the Becoming yourWarrior podcast, fi.
Speaker 2 (01:18):
Thank you, Em.
It's a pleasure to be here.
Speaker 1 (01:21):
It's really good to have you here and I'm super
excited about today because Iknow you have so much to offer
everybody, especially when itcomes to business and your
journey creating the Soul Hiveand all the beautiful work that
you're doing.
So I want to start and it's abiggie, I just want to start by
asking, in business and in life,what has it taken for you to be
(01:47):
where you are right now?
Speaker 2 (01:52):
Starting small.
I see what has it taken to gethere.
It's taken a lot of years doingthings that I didn't want to do
, decades in the wrong industry,just working for the dollar,
doing what everybody else did,until circumstances forced me
(02:14):
out again and I learned to trustmyself.
Speaker 1 (02:21):
You got that into a nice little paragraph.
That was.
That was great.
So tell me a little bit aboutyour background.
So, before you started with thesoul hive and you set up your
business, talk to me about theseindustries that you were in.
What, what were they?
Speaker 2 (02:36):
so I started out in advertising in a London agency
called TMP and that's how I cameto Sydney.
So I moved over here as anaccount director and then spent
maybe 15 years in variousmarketing and advertising
(02:56):
agencies before then kind ofconsulting a bit into financial
services.
Went through all the banks anda big four consultancy.
So background's very kind ofvery mainstream.
I was always client facing.
So that's kind of a key thingthat I was never creative
(03:19):
creative.
Looking back, I think I reallywanted to do a graphic design
degree but I didn't.
I did social anthropology.
Uh, didn't use any of that andwent straight into marketing.
Um, and so this is where now Iam a creative.
So this is a huge change.
Speaker 1 (03:39):
And can we talk about some of your other businesses
that you had along the way aswell?
You were obviously in thesemainstream corporations and then
tell me a little bit about thatentrepreneur's journey so I was
working, uh, with pfizer inpharmaceutical marketing and,
(04:00):
yes, taught me a lot.
Speaker 2 (04:02):
You've got to get into the belly of the beast to
really understand it.
And, yes, it taught me a lot.
You've got to get into thebelly of the beast to really
understand it.
What a journey you've been on,my goodness, and there I met
someone who became a really goodfriend of mine.
We all heard about this personwho'd been at GSK and then she'd
(04:23):
gone through this course andset up a business on Amazon FBA
Fulfillment by Amazon and gonefrom zero to a million dollars
revenue in a year.
So we're all sitting in theseyou know pharmaceutical,
healthcare jobs that we're likepaying bills going wow, if can
do it, we can do it.
So we all went on this courseand it was one of these things,
(04:46):
that sort of ripple effect, youknow.
Someone would tell their friend, they tell their friend, and so
on the very last day I boughtthis course and I'm like you
know, now or never, change yourlife, you've got to invest.
You've got to invest inyourself to do it.
So I went on this course andfrom that my results showed
hammocks would be really good.
So I set up a business calledhero hammocks.
(05:09):
I um followed the process andfound um manufacturers in China
got samples committed to onefactory.
Um got my hammocks made.
It was an expensive process butit was.
Uh.
E-commerce is a huge umtraining ground and I think of
(05:33):
it.
You really want to understandbusiness, e-commerce is one of
the best ones to learn from.
So that's where I started andthat journey as well made me
realize I couldn't work fulltime and do this Hero Hammocks,
amazon business and sustain alife in Sydney.
So I went full time into HeroHammocks and then, of course, I
got a cash flow problem becauseI'm spending $10,000, $15,000
(05:58):
every time I'm producing myhammocks and money's running out
.
So I made the decision to moveback to UK and money's running
out.
So I made the decision to moveback to UK and, at the age of 40
, moved in with my sister, whichI thought was the most shameful
thing ever.
I thought I was the biggest,really did.
I remember being on the planegoing.
You know what?
What a loser.
(06:19):
You've got nothing.
You're having to move back withyour very successful sister in
her mansion at 40.
Speaker 1 (06:27):
I mean, some people might say you're lucky, but yeah
and through that I was decidingto let it go.
Speaker 2 (06:52):
I was back in my home village in Goring-on-Thames in
the UK and I went to the localpub and there was one of my
school friends who'd come backfrom three years in Brazil with
her family and she said to me Fi, I know, you know how to set up
a business.
I've just found the world'sperfect leggings and I want to
(07:20):
start selling them.
And I'm like ooh, perfectleggings.
Like who doesn't want perfectleggings?
And these were Brazilianleggings, where you know, if you
know Brazilians, there's noblack and dark.
These are flamboyant, they'refloral, there's patterns and all
sorts.
So we started.
(07:41):
I pivoted, I closed down HeroHammocks and set up Meemaw.
And this again was I reallyfelt right.
Everything felt right aboutthis.
The products were amazing.
Within one month I'd built anentire Shopify website with
about 100 SKUs.
(08:02):
I had a mannequin, I wasgetting clothes in, I was doing
a lot of photography, all of themarketing.
And then a month later, we hadretailers.
We'd gone around all the gyms,all the younger mummies around
clamoring to get into them, andit was just going off.
And it was fun days until itwasn't.
(08:23):
And it was fun days until itwasn't.
Speaker 1 (08:26):
Obviously, it's going off.
It's flying off the shelves,kind of thing.
What happened in that?
Speaker 2 (08:32):
business.
We had a production issue withthe factory and it's something I
never got to the bottom ofbecause my business partner
spoke Portuguese and dealtsolely with the business, the
factory side of things and thequality, and I had no part of
that because I don't speak thelingo and I'm doing everything
else.
Something went wrong and wecouldn't get it back, but it
(08:57):
just yeah, it wasn't meant to be, so it died a death and it was
very, very painful, of death, uh, and it was very, very painful.
It was a very difficult, umbusiness dissolution, as in we
don't talk, it was.
It was very difficult.
So that was another big lesson.
If you go into business with apartner, um, with a business
(09:19):
partner, there are a lot ofthings we missed on that legal
things, um compatibility, umthings right at the start.
So the lesson there is if youwork for yourself, it's one
thing, if you go in as abusiness partnership, it's a
whole different ball game what?
Speaker 1 (09:37):
what advice would you give to somebody who is maybe
thinking about going intobusiness with someone or
partnering with someone like,based on your experience?
Speaker 2 (09:48):
and so what they do in startup world there's a lot
of founders and co-founders is,um, there's sort of like a form.
It's a bit like a kind ofquestionnaire, almost like a
kind of dating thing, whereyou're looking for compatibility
.
And I did it with my businesspartner right at the end and the
answers were so extreme likehow, if I'd done that at the
beginning, we probably wouldn'thave gone into business together
(10:10):
.
There might have been anotherway to get the business working,
but not as partners.
So I would.
I would get advice on somebody.
So definitely the startup world.
Anyone who's worked with umco-founders would know all about
this and do these kind ofcompatibility to everything from
your, your intentions, yourvalues, your, um, your goals for
(10:37):
the next you know, two, five,ten years, because I think value
driven is also really important.
So, yeah, I get advice frompeople that know what they're
doing and it's emotional, it'sfinancial, it's even more than a
marriage.
A lot of the times you'reprobably spending more time with
this person.
But the other side of that iseverybody has an idea and most
(11:03):
people don't act on it.
So the other side is you know,why not give it a go?
Sometimes there are ways youcan do it better than I did,
then set it up better, but ifyou don't try, you'll never
succeed.
Speaker 1 (11:16):
Kind of, at this stage you've had this mainstream
, amazing, you know career.
You've kind of moved into thesetwo other businesses In your
mindset.
How do you put yourself backtogether when this business
you've kind of moved into thesetwo other businesses In your
mindset?
How do you put yourself backtogether when this business that
you've put so much into hasessentially just dissolved in
front of you?
Like, where do you go in yourmind to move forward?
Speaker 2 (11:38):
Well, it's a good question, because what I know
now was I was actually reallymourning it.
So, I think, properly closingdown and reflecting, and that's
when the next chapter started,really, because then I was, you
know, I wasn't working, I'd had,I'd never seemed to run out of
money, which is interesting backthen but I seemed to be just
(12:03):
bottering about doing the oddkind of websites and stuff.
And then my friend Annie, again, I remember she phoned me up
and said she was going travelingin September and would I
consider coming to Balmain inSydney and dog sitting.
(12:24):
It was Fred and I rememberthinking, yeah, actually I miss
Australia, I'm going to go backand do some dog sitting.
So then I moved back toAustralia in September 2019.
And then I moved to Manly andthen, of course, covid happened,
so I come back with a backpack.
So I had this idea and I'm likeI can build websites.
(12:48):
I know I can do that, I've doneit before.
So I went on to Facebook andthere's a group there that is
very popular called like-mindedbitches drinking wine, and I'm
looking for like six clients andI got six people straight away.
I mean, it was very cheap backthen because I just needed to
(13:09):
pay to buy some food and payrent, and I did.
How long did I do that?
Speaker 1 (13:17):
for Maybe six, eight months, I think, until I got
another contract and then Istarted working for a uh, a
marketing agency, and so let'stalk a little bit about that,
about that bouncing back andforth between corporate, because
at this stage, obviously,you've had a couple of
businesses, um, well, like threenow, um, but I think this is
(13:41):
something that a lot of peoplego through, where it's kind of
like you go for it, and thenthere's this like I need to go
back and you know, go back tosafety Now, from where you are,
the perspective that you are now, what do you, what advice do
you have about?
Speaker 2 (13:57):
that when I first started I had quite substantial
savings when I started theAmazon project.
So that's how I was able to dothat completely on my own
bootstrapping.
But it's a drain.
If you are single, live alone,for example, and you don't have
(14:20):
anybody else to help cover yourrent and your food and your
bills, have anybody else to helpcover your rent and your food
and your bills, then you're notonly trying to build a business
working by yourself doing ahundred jobs, you're also trying
to find the money to eat and doall that.
Yeah, so it is particularlydraining and I think I would
(14:40):
think very hard about that againif I was starting out on how to
cover those basic needs.
People take, you know,waitressing jobs, bar jobs,
anything that might just takethat pressure off, or consulting
in something you don't reallylove, but at least you know it's
(15:01):
paying the bills, so there's areally, really survival is
becomes an issue yeah, it'sabout being really careful who
you take advice from, becausethere's obviously lots and lots
of people out there and let'ssay, you know we'll talk about
courses and our slight obsessionwith with studying and learning
(15:23):
from people.
Speaker 1 (15:23):
But it's like obviously people out there the
main players on like youtube orwhatever are like you know, if
you're going to go in, just goall in and all that kind of
stuff.
But they're also sitting from aplace of you know absolutely
smashing it and no doubt theyput in loads and loads of hard
work, but they might have beensingle and living at home when
they did that and had somefinancial flow of money, like
(15:47):
mum or dad could have been there.
Where I think your situationyou know you might be a single
mum or you know, have a hugemortgage on your house and then
you listen to somebody just go,just go for it, and I think
there is an element of that butI also think you have to look at
your own situation and who areyou taking advice from?
(16:08):
You know, is it someone intheir private jet whose mum and
dad were entrepreneurs andthey've always been around this
business knowledge, where youmight not have had that and you
might have to study a bit moreto get those basic skills.
Do you know what I'm saying?
Speaker 2 (16:26):
Yeah, there's a lot of factors in there.
One is what is your risktolerance?
I have a very high risktolerance, like I for some
reason seem to like coastingvery close to the edge.
Not everybody likes doing that.
I am much more.
I'll just give it a go.
But in terms of the courses andthe people you're following,
(16:47):
you're exactly right.
So you're following like theBrendan Bouchard's or the
Hermosi's or people like that.
They have got 10, 15 years inbusiness.
They've made hundreds ofmillions.
They are so far up here that alot of the time they might have
forgotten what it's like tobegin.
And there's a statistic.
(17:09):
It's something like you onlyneed to know 5% more than the
people you're teaching.
And sometimes it's easier tolearn from someone who's just
slightly above you because theyare so familiar with that kind
of, you know, getting started.
And if you look at someone likeAlex Hormozy, who I really
admire, I think he's doneincredibly well and he's also
(17:31):
provided so much freeinformation, but he's somebody
who's like forget about yourmorning routine.
You roll out of bed at 5.30 andyou start work and then you're
deep in work till 10am.
There are very few people thatcan just get up and just work.
You know, people might havekids or pets or something else
(17:53):
in their life.
That means they can't justfocus on that.
Most people, particularly womenI know, are not anywhere like
that.
And we need to go out for a walk, we need to see our friends,
and we need to go out for a walkI mean to see your friends and
we need to.
You know, take it a little bitmore casually.
So I'm not going to.
You know, that's not the wayI'm going to work.
I can take bits of it, but mylife, particularly now I've got
(18:16):
a dog, I can't just roll up andsit and and work.
So I think, looking at thecourses I mean both you and I
have spent probably thousands.
I'm on a complete course banright now I'm like no more
courses good, um, and I'veactually just bought one, but
(18:38):
it's a program.
I'm in another one, I'm in atwo month.
It's an accelerator.
Tell you about that.
You don't know about this oneyet.
Um, and the other key thingabout courses once you've picked
the person you're going tolearn from, do it, do what they
say and if it works, do it.
(19:00):
because, um, a lot of the time,you know, I think there's
something like 95% courses arenever finished, so this is why
people don't do it.
So you know, money and cashflow is so important when you're
a startup and you're asolepreneur that spending you
know a couple of grand oncourses and not doing it is not
(19:21):
a great investment.
Courses and not doing it is nota great investment about how
the soul hive came to be well,it's a story and a half the soul
hive.
But so in 2023, in March 2023, Iwas working as comms lead at
(19:43):
KPMG Futures, the futuretechnology division, which I
absolutely loved.
I was, you know, working withthe quantum director and the AI
experts and the metaverse, andit was just all about kind of,
yeah, the future technologythat's coming.
There was a weekend at the endof February 23, and I'd been to
(20:09):
a sacred meditation that wasquite profound and at the end of
the ceremony, on the day wewere just leaving, I was having
a chat with the facilitator.
He's on this beautiful land andI remember saying to him he was
saying you know, cash flow,money, I might need to go back
and get a job.
And I said but you are livingthe dream.
(20:31):
You're on this off grid, youknow.
And I started like spewing allthis kind of business advice
without even realizing it.
And he was like wait, let mewrite that down and say you
should really help smallbusinesses.
And I was thinking, yeah, Iwould actually really love this
and I've got so much knowledge Idon't realize.
That was Saturday, Mondaymorning, I'm at my logging on to
(20:55):
work and at 9.30, I get anemail logging on to work and at
9 30 I get an email saying uhreally sorry but unfortunately
your job has been made redundantand I was like whoa in an email
.
They send you an email, an email.
So I was like, oh my god, Ididn't see that coming.
But also I've just had thismassive revelation, like two
(21:18):
days before, of what I reallywant to do.
So it was a shock and I wasreally upset.
But they gave me an incrediblepackage, especially if I've only
been there two years.
So I left there actually beingreally positive and I allowed
myself the time and the space toreally think about what this
business was.
And that's when the name theSoul Hive came from, because I
(21:42):
wanted it to be a communitywhich is the hive of a
supportive community for soulfulentrepreneurs.
They're just kind of it'sreally just no wankers, no
hustle bros, it's you know, it's.
It's really people doing itwith a good intention and
wanting to help.
And I had this real resistanceto renting out my spare room or
(22:07):
getting any other kind ofhospitality job.
I was convinced I'm like I canget another contract, I get more
money doing that and I reallyvalue my own space.
So so that's probably lessonnumber one when you're in that
situation and you're trying tobuild something is you need to
focus on cash.
Flow is king.
Without cash, you kind of can'tdo anything.
(22:30):
And that resistance was allpride, and I had so much pride
as in, like, I'm too old to behouse sharing.
I need my office, whereas,looking back, if I had rented
out that room faster, it wouldhave made everything so much
easier for me.
So I struggled on for monthsand months and I've rented out
the spare room ever since.
(22:51):
So that's kind of where thesoul hive started.
Through all that, I'm alsotrying to get clients and build
websites, so the focus was allover the place and in between
that I had absolute crackerslike beautiful ones.
(23:11):
Um, yours is still one of themost beautiful ones I've done,
and that was early on.
Speaker 1 (23:18):
That was one of the first you know, I think I was
the first.
Speaker 2 (23:21):
I think I was the first yeah, the first show it,
one that I did.
I did a couple of e-commerceones before then and again.
It's like people like youyou're putting your trust in me
and taking a chance for me toyou know, to bring your dream to
life.
That's what really got methrough it.
I think, having the network thatI have and I'm so lucky that
(23:44):
pretty much all of my friendsare my target market, so I was
able to, you know, to kind ofget through it.
But so I think again, maybe Ineeded to go through it.
I feel like it's kind of likecathartic rite of passage of
just kind of being freaking nutsfor a year and burnout and
(24:10):
everything proper web designprocess.
You know, they're all like awebsite in a day and I'm like
I'll do this in a day.
Speaker 1 (24:16):
I mean in terms of because we've talked a little
bit about Paul Moseley and I'mI'm a big fan of his as well
like I think he's awesome, butobviously you know that getting
up at 5am whether it's in yourown business or whether it's for
a job or whatever okay, I feelmy personal experience of that
is it is a very masculine energyof getting up, getting to work
(24:42):
and slamming out like 16 hourdays, and I think this is my
personal experiences.
Like I was doing that for years.
Right, I was doing that in theTV industry and I think I was
very much in my masculine energywhich led to burnout.
What?
Like you obviously work with alot of entrepreneurs.
(25:02):
Like, what's your take now onthat kind of like I guess that
masculine and feminine approachto business and how you approach
your business today.
Speaker 2 (25:14):
There's.
I think you can take the bestbits of all of it and figure out
what works for you.
And again, if you've got afamily and kids, that's really
going to direct how all thishappens.
And I think there's, you knowit's become a I don't know if
you've seen there's a viral.
This guy in the States, hismorning routine, which is just
(25:36):
off the charts, where he gets up, gets up at like 350 and has
this bottled water and does thisice face bath and then he does
all these things and swimmingit's not that brian guy, is it?
he's trying to stay alive buteverybody's just recreating it
and um, it's.
You know, that's what he does,and I think, like, didn't marky
(25:58):
mark get up at like 2.30 in themorning and does his workouts?
And I think the masculineenergy or maybe they're able to
wake up in the middle of thenight and work out, but it
certainly isn't something that Ihave any desire to do and it
doesn't work for me, and I thinkthe female cycle is very
different.
But one of my teachers in theweb design is she doesn't start
(26:25):
any work until 10 am, you know,and that's how she wants to live
, and I'm like some people wantto wake up at 8 am.
If that's what you want to do,then you've got to figure it out
, because I think what you don'twant to do is do something that
your body hates and your mindstarts to resent, and then
you're just going to fall off it.
Speaker 1 (26:45):
Yeah, and also I think, just even waking up in
the morning and even using thatlanguage of like I've got to do
these 10 things before I evenstart my day, Like I've got to
work out, I've got to.
You know, it's so much pressurewhere it's just like I'm not
(27:05):
saying you just flow throughyour day and kind of have no
direction, but it's like evensaying I've got to do these
things first thing in themorning, it's like can you just
have a bit of time just to getback into your body?
Speaker 2 (27:14):
You've just woken up, you know, and that's a really
good point, because, um, Iforget that instead of saying
I've got to change it to I getto.
Speaker 1 (27:23):
I get to yeah, and that changes everything.
Who are the people that youfollow and really resonate with
and that you've learned the mostfrom?
Speaker 2 (27:33):
that changes a lot, lot over time.
I have been a big fan ofBrendan Bouchard for a long time
because he, again, like a lotof them, gives away a lot of
really good, valuable, freecontent.
And that's where I learned thecontent rhythm from which I used
in KPMG, which I use in my ownbusiness, and it's all about
(27:58):
getting the most value for theleast amount of effort.
So I find him um, he's a reallygreat leader.
Um Jenna Kutcher is another onethat I've kind of followed for
about five years.
Speaker 1 (28:13):
She's just seems very natural and, again, um gives
away a lot of um, a lot for freelooking over everything that's
happened in your entrepreneurialjourney, is there any advice
you would give to your youngerself, like from a from a mindset
point of view, from overcomingbig?
Speaker 2 (28:34):
challenges.
So much advice, so much advice.
If I went back in time, I wouldbe a billionaire within the
first.
The first thing I do is saveall your money and then invest
it wisely.
Then I would be like set up ane-commerce business, digital
products, and get onto YouTube.
(28:56):
But really the advice is to, Ithink, pick one and stick one
and stick with it.
Um, and get mentors, reallygood mentors, in your life,
because that's another thingI've never had, I guess, proper
mentors that I've paid for andinvested in, because again, you
(29:18):
get into a cycle of that's extramoney.
I haven't got, um, certainlyrecently, when I left KPMG in
March.
With hindsight, then would havebeen a really good time to find
a good business mentor, investin them properly and get some
really good advice andmethodologies and structure.
(29:41):
Yeah, so you know there's a lot.
Going back 20 years, I wouldhave done things differently,
but certainly the start of thesoul hive that would be the
first thing I would do.
Speaker 1 (29:52):
I think that's really good advice, like what impact
do you feel now having abusiness mentor or having
mentors in your life?
How is that impacting yourbusiness now?
Speaker 2 (30:06):
So it helps to have somebody else invested in you
and your business.
Even that investment is justfor you personally, well, it's
not a financial investment andit's accountability well, not,
it's not a financial investmentand it's accountability.
And having accountabilitypartners means that I do the
things that I say I'm going todo now?
Speaker 1 (30:25):
yeah, yeah, that without that kind of that's that
structure around it, thatcontainer, I think it allows the
business to grow and to bit bybit yeah, and I think that this
is it's really kind ofinteresting like just this
masculine feminine approach,because, as the feminine, it's
(30:46):
like that's our pure creativeenergy, right, that's where we
get to create, but it also, youknow it kind of needs that
container of structure anddiscipline of the masculine um.
So it it really is like youknow, I think I think, just
listening to you, it's likeyou're embodying perfectly, it's
like this feminine creative,you know energy where you get to
(31:09):
help people and work withpeople.
Speaker 2 (31:12):
But obviously we, as women, we still need this
structure, we need to draw onthis discipline, consistency and
um commitment, especially whenit's in the in the business
world and not only that, but I'ma double Pisces, which makes me
like you know I am, oh, idea,oh, another thing I need that,
(31:36):
that kind of probably moremasculine, I'd say container
presence around it to go pull meback down and be like you know,
sit down, finish.
This thing in this is looking atthe bigger picture, having a
(31:58):
plan on the calendar year.
That's like every single monthI have a target, every quarter I
have a target, and in order tohit that target I have to do
these things.
So the calendar now it's like,okay, I don't have to do
everything at once.
I'm going to launch a shop here, I'm going to launch a course
here, and I'm giving myself thetime to do it, the lead up, and
(32:21):
it's like one thing at a timeand that takes all that kind of
chaos out and it's structuredbut it's still achievable and
you can see where things aregoing to land and from there,
kind of work out the financesand what you need to invest in
it and what you, you know.
So it's just um, it's thingsthat we do in business, but
(32:44):
there's a you know, 50 peopledoing all of that instead of
just one well, this is it right.
Speaker 1 (32:49):
You've got, yeah, so and so in accounts, someone on
design, someone in marketing, 20people in sales, where it's
like that's the thing whenyou're in a business or creating
a business it's you, yourservices, but then you've got
all these departments that youneed to be in as well.
So it's pretty crazy.
What um like in terms ofwebsite design correct me if
(33:12):
this is wrong, but the soulhives main product is design of
incredible websites andtemplates.
What are some of the biggestmistakes you see entrepreneurs
and business owners making thatlead them ultimately coming to
you for help?
Speaker 2 (33:32):
Well, you are a prime example.
Speaker 1 (33:37):
I didn't intend for that to come back to me, but I'm
happy it's all right, we can gothere.
Speaker 2 (33:42):
Oh God, one of the things I love and I'm really
good at is taking some shocking,shonky WordPress site and
changing it into this beautiful,feminine, custom, totally
branded show it website thatworks.
(34:03):
So the number one thing peopledo wrong that I see is they go
cheap, which generally meansgoing on Upwork or Fiverr, and
there are a lot of greatfreelancers on those sites.
But and I did this, I have donethis many times Back in the day
(34:25):
, 10 years ago also find someoneto you know in India, nepal,
500 bucks, 1000 bucks, build mea website and you don't.
You're just getting this thingyeah the second thing everybody
does is the very first thingwhen they decide they're going
to start a business they mighthave their name is they then
(34:47):
spend anywhere from two days totwo weeks building creating a
logo, and I've seen people youknow do it in Canva.
So you end up with a Canva logothat everybody knows is a Canva
logo, or you go and hire adesigner and you get a logo.
So then you've got a businessname and a logo and nothing else
(35:08):
, and then when you come to me,it's a lot, it's it's not
impossible, but it's harder tothen fit a brand around a logo
rather than the other way around.
So the process that I have thatworks really well is we just
start from scratch.
We start completely fresh andwe go through this methodology,
(35:28):
which starts with a brandstrategy document, which is
quite meaty.
Then we go to pinterest forvisuals, then from all of that
we take all of the elements andput it into like a brand mood
board with a couple of options,and from that we, we, we go
deeper and deeper into who youare and what your brand is, and
(35:52):
then I put it on as a websiteand it's really only after that
that I would put a logo together.
And a logo generally for me is aword mark.
It might have a little designelement.
I don't think anyone needs alogo to start.
I think you know, certainly notspending hundreds, if not
thousands, on a fancy logo.
(36:13):
It's got nothing to do withyour business and you're in the
first year of business.
Your business is going tochange hugely, as you're feeling
your way through it and, um, Iknow mine has, I'm sure yours
has, and you pivot and youchange and so if you've paid for
this logo, it's, it's not goingto be the best investment.
(36:34):
So I would say forget all ofthat, really start to, however
that looks.
But you know, go through thisbrand strategy and I'm also just
finishing.
I've got some freebies thatI'll be putting on my site,
(36:58):
which are some digital downloadson how to self-guide yourself
through the process, like a miniversion of my brand strategy
document to go through, figureout who you are and your offers,
do that first, then go throughthe website build whether that's
a DIY or whatever and onlyafter about six months at least,
I would then start to look at alogo.
Speaker 1 (37:15):
Okay, yeah, but but I mean, obviously, if someone
like in my position, I had ashocking, like everything you
just described.
I had a, yeah, pretty shockingwebsite, um, that was built by
somebody in Nepal, um, duringCOVID, and I had no idea where
it was hosted, I had no idea ofmy passwords I had no idea of.
(37:38):
I had not, I had no idea whereit was hosted, I had no idea of
my passwords, I had no idea of,I had no idea.
And, unfortunately, the personthat I was dealing with in Nepal
, as much as he was a lovely man, he seemed all over the place
as well.
So it was like, yeah, so Iremember, like I really want to
change my website for such along time, but I was almost
mortified and embarrassed aboutgoing to see anybody about it
(38:01):
because I was like I don't knowwhere anything is.
It was a complete shambles andI remember coming to you and you
were so helpful and I know thisisn't your area of what you do,
but you definitely gave me somegreat guidance on getting all
that information.
So thank you.
Speaker 2 (38:18):
Well, that's another good point.
Right is um, your, particularlyyour domain, where that's
hosted, your url, is.
Whoever owns that really ownsyour business.
So if you're giving developersand random people access to your
go daddy or wherever it'shosted, then and any back access
to your GoDaddy or whereverit's hosted, then any back end
to your website, you're kind ofreliant, you're leaving yourself
(38:40):
open.
So I think, and certainly ifsomeone's building it, there are
two ways.
You either give them yourpasswords or they go in through
a kind of developer access, butyour domain should always be
yours and I would keep that.
That, um, you know, hold thatlike you hold your crypto,
because you you start suddenlygetting famous or getting bigger
(39:03):
and someone comes along andsnatches your domain.
You're screwed.
So there are basic housekeepingrules, um, to keep that tidy.
And I mean the other thing,that with all the clients
because I do see people'spasswords for access into some
of their tools, as I'm settingit up, every single one bar,
(39:26):
maybe two, use the exact samepassword over and over again,
maybe with different numbers,and I'm like, oh no, no, because
the hacking is going to getworse and worse.
So use a password tool likeproton pass or one password at
one of those.
Yeah, yeah, I think that wouldhelp yeah, it's so important.
Speaker 1 (39:48):
It's so important, I think, is there more
entrepreneurs and more business.
You know, more websites aregoing to start popping up, um,
even more than ever.
I think that's a big part ofthe entrepreneur's journey, as
well as your security, right?
Everything's online digitalproducts, like you said, um,
e-commerce.
It's like you've got to protect.
You know, you've got to protectyourself as well.
(40:09):
What about design?
Like what do you think?
Obviously, I know it's.
It would be based on, you know,whatever your client comes to
about, but what are, like, thedesign no-nos?
What's trending, what's big inwebsites at the moment?
What you know?
What should people be lookingfor?
Design wise?
Speaker 2 (40:27):
Well, again, that depends on what your business is
and what you want to achieve onyour website, because not
everybody has the same goals.
Generally, for my clients,their goals are credibility,
awareness and bookings, so theyare, as a rule, funneling
(40:50):
visitors from social media totheir website to get more
information and then book adiscovery call or pay for an
appointment, something like that, so that you've got a structure
there which is, you know, ithas to be clear, it needs to be
relevant and it needs to be easyto navigate and the price.
(41:12):
It's all about that process.
Not everybody, you know, notall websites that some are
literally just kind of glorifiedbrochures which can give you
more um time to have fun, playaround with and because you're
not necessarily got a kind ofend point, if you like um.
But in terms of trends, I meanthere's a lot of exciting stuff
(41:36):
happening in 2025.
One of the big ones is there's abacklash against AI.
So I design on ShowIt, which isloved by creators because it's
almost like a freehand websitedesign, which makes it a lot
harder for me, because liningthings up is just I have to do
(41:59):
it manually, whereas as opposedto using something like maybe a
webflow or squarespace or wix,where it's kind of like, does it
automatically?
I mean framework.
There's also been an explosionon um website platforms, cms's,
recently, so there, so there'sthousands to choose from.
But so the AI backlash isthere's a kind of a tendency
(42:27):
towards perfect imperfection,which is great because that's
kind of how I see my work.
It's sort of or imperfectperfect, where there might be
just slightly little things outof alignment, because it's done
by hand, it's done by a human asopposed to AI just goes, you
(42:47):
know, and it's done in secondsand everything's like this and
there's no kind of emotion to it.
So the personalization isreally big this year and I think
it will be going forward whereyou can see that somebody, a
human, has done it, and thisalso manifests in slightly crazy
images, things that an AIprobably wouldn't put together.
(43:09):
So you might see a bit morekind of mashups and stuff like
that.
Another interesting one is textheavy is coming back, which I
wasn't expecting.
So we've kind of gone from backat the beginning of the
worldwide web it was all kind oftext, to hugely visual and
images, and now we're comingback to more text.
(43:31):
Text heavy.
Um and micro animations is big.
So micro animations are, ratherthan things like whizzing
around the pages.
You'll get little details.
So, um, not just your kind ofclassic button hover change, but
you might get some little, umlittle unexpected things
(43:54):
appearing.
So I think, yeah, websites arefun and it's forever changing
and um, the joy of doing thecustom sites I do is that if you
come to me and say I reallylike this element here, then
chances are we can figure it outand kind of add it in yeah, so
cool, and I mean just talking onAI as well.
Speaker 1 (44:17):
Obviously there's this whole messaging AI is
coming for your job.
You know you work in the designand creative space as well.
I mean again, probably morefrom like a mindset point of
view, because we know that AI isamazing, we know that it's um,
it's got so much to offer, buthow do you process that being in
(44:39):
the creative world, being inthis graphic, visual world that
is being threatened by AI?
How do you process?
Speaker 2 (44:47):
that I think I see it , how I see life.
Right, you can see things as apositive or a negative.
Right, you can see things as apositive or a negative, and the
way you look at things, you'llget what you look at.
If you think it's going to be,you know, ai is going to
threaten your life and your workand be this terrible kind of uh
terminator 2 kind of world,then that's what you're going to
(45:09):
get.
I choose to see ai as beinghelpful.
It's a way to help us on thepath to freedom.
It can you know, once you'vetrained it properly, it becomes
our staff and our workers andour team and my chat GPT, who I
call G.
He's super helpful and I'vetrained him really well over the
(45:34):
last few months and he's got mybrand voice completely nailed.
He's got a memory that I don'thave.
So he helps with all thosesorts of things and is super
helpful.
So I'll ask him to do one thingand then he'll suggest how
about I do this, this, this andthis to do one thing, and then
(45:59):
it'll suggest how would?
How about I do this?
This isn't this?
So train it, use it to youradvantage and help on saving uh
time, money and everything else,and certainly I mean you can go
onto google and build yourselfan ai website literally in 30
seconds.
Will it do everything you need?
No, it won't.
Will it, you know, get younoticed?
(46:21):
No, but it might be good enoughfor some people to start.
You know, to take that pressureof starting procrastination, go
and get yourself an AI site,stick it up there and you know
you've crossed one thing off,because I know when stress and
overwhelm comes along,everything's too hard.
So, yeah, that could be theeasy option, and then you
(46:42):
upgrade after that.
So see it as a tool that ishere to support us and not take
over and ultimately destroy usyeah, I mean we laugh now.
Speaker 1 (46:55):
Who knows in 10 years ?
But I think right now we'vejust got it.
You just gotta, I mean, begrateful for this amazing
technology right that it'sincredible.
And I just feel the more thatyou embrace it and the more that
we jump on the train now andand and kind of use it and get
to know it, like the betterright.
For what is it?
Speaker 2 (47:14):
forewarned is forearmed, you know yeah, and
it's all about the prompts andtraining it.
Um, I mean, of course,everything can be used, for good
or evil.
And look at the governmentsaround the world and the choices
that they're making on whetherto make our lives easier or
harder.
And you know, I understand thefear with AI because we're
(47:35):
giving it everything.
You know, particularly thosepeople that have Alexas and use
Siri and it's always listening.
It's got absolutely everythingabout us.
So, of course, you know itcould lock us out of our
businesses, of our lives, of ourbanking systems.
It can do all of that.
(47:56):
It can impersonate us.
And now we've got people, whichis easy to do, creating avatars
with your own voice, your ownface.
How soon before AI starts tobecome us and then we're no
longer viable?
But again, believing andtrusting in the right people
monitoring this and the good inthe world, that's where I think
(48:21):
it's we will ultimately stay incontrol.
Speaker 1 (48:30):
Or I mean, yeah, just not survive, but thrive,
continue to thrive.
That's what we want, right?
Speaker 2 (48:39):
Yeah, we want to be living lives where we can get up
and do our four-hour morningroutine if we want and then go
to the beach and read books,because AI is churning away
behind the scenes and pumpingout our perfectly on-brand
social media and running ourautomations and doing the
customer service and cleaningour houses and doing all those
(49:02):
shitty things that we don't wantto do.
That's where I'm seeing thefuture.
I'm not seeing it as me beingtrapped and it's taking over and
I've got no money coming inbecause it's doing it over, and
I've got no money coming inbecause it's doing it.
I'm controlling it and it'sworking for me and allowing me
the freedom that I want.
(49:23):
That's what we all want.
Speaker 1 (49:25):
Yeah, so where can people find your work, fi?
Speaker 2 (49:31):
Tell us about that and what you've got coming up so
you can find me on instagram atthe dot soul dot hive, or you
can find me on my website, whichis the soul hivecom and
starting a youtube channel laterthis year.
But instagram is the easy spaceto get hold of me um or info at
(49:55):
soulheartcom yeah, beautiful.
Speaker 1 (49:58):
Well, thank you so much for coming.
It's really good to see you and, um, yeah, thanks so much for
coming on and sharing yourjourney, and also, I know there
was so much information in therethat I know is going to be
really useful for a lot ofpeople when it comes to their
own entrepreneurial journey andtheir websites and all the
design aspects.
(50:18):
So, thank you so much forcoming on today.
You're so welcome.
Thank you for having me, thanksfor listening today, and if
this episode helped or inspiredyou, just remember to share it
to friends or family who couldalso use some inspiration.
Today.
We are all about sharing thelove.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.