Ty Haney is the founder of Outdoor Voices, the brand that made moving your body feel cool, inclusive, and fun again.. She’s also the founder of Joggy, a natural energy brand, and TYB (“Try Your Best”), a fast-growing platform helping brands build stronger communities through its community commerce model.
Ty started Outdoor Voices as a college project, and it ended up becoming one of the most recognizable names in activewear. She had this fresh take on movement and community that made the brand stand out and quickly grow into a national success. At its peak, Outdoor Voices was bringing in over $160 million in revenue under her leadership and became a playbook for how community can drive real growth. After stepping away, Ty didn’t slow down - she launched Joggy and later TYB, which now powers over 200 companies like Rare Beauty, Poppi, and Urban Outfitters.
In today’s episode, Ty gets real about the full arc of Outdoor Voices from its scrappy beginnings to becoming a national brand, and then the tough moments that led her to step away. She opens up about the challenges behind the scenes, what it felt like to walk away from something she built, and why she’s now coming back to the company with a fresh perspective. We also dive into what she’s learned launching Joggy from scratch, building TYB with powerhouse brands, and how she rebuilt her confidence through it all. Ty shares the lessons she wishes more founders talked about - why ownership equals control, how to manage your time and energy, and why trusting yourself is everything. This one’s for anyone who’s building, rebuilding, or just figuring it out as they go, Ty’s story is packed with honesty, grit, and the kind of inspiration we all need to hear.
In this episode, we’ll talk to Ty about:
* Why ownership equals control in business. [02:16]
* Childhood influences and early entrepreneurial spirit. [05:16]
* The origin story of Outdoor Voices. [07:57]
* Outdoor Voices’ unique approach to activewear. [14:08]
* Product development challenges behind the scenes. [15:57]
* Fundraising and relationship-building lessons. [22:23]
* Scaling Outdoor Voices and the biggest lessons she learned. [28:23]
* Why a strong team makes all the difference. [29:29]
* The decision to leave Outdoor Voices. [30:40]
* Motherhood and personal growth. [37:04]
* Starting over with Try Your Best and Joggy. [39:52]
* Rebuilding her confidence from the ground up. [44:04]
* Time management and how Ty sets her priorities, managing three companies. [47:19]
This episode is brought to you by beeya:
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* Get $10 off your order by using promo code BEHINDHEREMPIRE10
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Follow Ty:
* Instagram: https://www.instagram.com/ty_haney/
* Instagram: https://www.instagram.com/outdoorvoices/
* Website: https://www.outdoorvoices.com/
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