Melinda Maria Spigel is the founder and Chief Creative Officer of Melinda Maria Jewelry, a leading e-commerce jewelry brand.
From a young age, Melinda was drawn to creativity and jewelry, spending hours sketching and experimenting with designs. What began as a childhood passion quickly evolved into something bigger when, at 23, she moved to Los Angeles to pursue her dreams. She started selling her handmade pieces out of a Starbucks, sometimes making $1,000 a day, until her bold, statement designs began catching the eyes of stylists and celebrities. That early momentum would eventually grow into a namesake brand worn by icons like Beyoncé, Rihanna, and Taylor Swift, and featured in major retailers around the world.
In this week’s episode, Melinda opens up about the real journey behind the brand: how she overcame fear of judgment, why authenticity is her biggest competitive edge, and what it really took to build a company from scratch while raising three kids. We talk about the hustle of her early days, the grassroots strategies that got her into celebrity hands, the lessons she learned navigating challenges during key growth stages, and how passion continues to fuel her resilience and long-term success. Melinda’s story is a masterclass in resilience, resourcefulness, and creativity, and a reminder that true success isn’t about a perfect path but about showing up with courage, again and again.
In this episode, we’ll talk to Melinda about:
* Why authenticity is the foundation of brand-building. [03:03]
* Melinda’s relationship with creativity growing up. [07:16]
* Discovering her passion for jewelry at a young age. [09:00]
* Hustle and scrappiness in the early days. [11:47]
* Driving growth through community engagement. [13:46]
* Navigating challenges during key growth stages. [19:08]
* Lessons on fulfillment and growth. [28:07]
* Finding the right manufacturer and why it matters. [38:10]
* Content creation and showing up authentically online. [41:32]
* Taking time for family and returning full-time. [45:01]
* How passion sustains resilience and long-term success. [53:55]
This episode is brought to you by beeya:
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* Get $10 off your order by using promo code BEHINDHEREMPIRE10
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* Instagram: https://www.instagram.com/melindamaria_jewely/
* Website: https://www.melindamaria.com/
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