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June 9, 2025 60 mins

Cindy is a serial entrepreneur and champion for women’s health and wealth. Over her 25+ year career in healthcare, she’s built and sold two companies for over $1 billion, including Sprout Pharmaceuticals, where she launched Addyi, the first prescription drug for women’s low libido and what many people call the “female Viagra.” She’s now the founder of The Pink Ceiling, where she invests in and mentors women-led businesses breaking barriers in health, wellness, and beyond. 


In this week’s episode, Cindy shares the lessons of building billion-dollar companies. She talks about why competence matters more than confidence, and how importance of taking the shot, even when you don’t have all the answers. She shares how growing up constantly on the move taught her how to adapt quickly, build relationships, and embrace change — skills that became her foundation in business. She opens up about the emotional toll of entrepreneurship, the power of building a strong team, and why women need to talk more openly about pleasure, power, and money, and so much more.


Disclaimer:

ADDYI is for premenopausal women with acquired, generalized hypoactive (low) sexual desire disorder who have not had problems with low sexual desire in the past, and who have low sexual desire no matter the type of sexual activity, the situation or the sexual partner. The low sexual desire is troubling to them and is not due to a medical or mental health problem, problems in the relationship or medicine or other drug use. ADDYI is not for use in men or to enhance sexual performance. Your risk of severe low blood pressure and fainting is increased if you drink 1-2 standard alcoholic drinks close in time to your ADDYI dose. Wait at least 2 hours after drinking before taking ADDYI at bedtime. Your risk of severe low blood pressure and fainting is also increased if you take certain prescription, over the counter or herbal medications, or have liver problems. Low blood pressure and fainting can happen when you take ADDYI even if you don’t drink alcohol or take other medicines. Do not take if you are allergic to any of the ingredients in ADDYI. Allergic reactions may include hives, itching or trouble breathing. Sleepiness, sometimes serious, can occur. Common side effects include dizziness, nausea, tiredness, difficulty falling asleep or staying asleep and dry mouth. See full PI and Medication Guide, including Boxed Warning at addyi.com/pi or call 844-PINK-PILL.


In this episode, we’ll talk to Cindy about:

* Competence is the key to overcoming challenges. [03:04]

* Disruption can be a catalyst for growth. [08:29]

* The power of curiosity during Cindy’s college years. [11:52]

* Lessons from Cindy’s first business. [22:45]

* Cindy’s mission to empower women. [28:43]

* Getting rejected by the FDA. [33:37]

* Women on pleasure and health. [43:47]


This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10


Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


Follow Cindy: 

* Instagram: https://www.instagram.com/cindypinkceo/

* Website: https://thepinkceiling.com/


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