On this episode I had the pleasure of chatting with the incredibly talented and creative event branding designer, Courtney Loeb of Cecile's Paper Co. In this episode, Courtney shares her journey from a background in dance to working in luxury hotels, eventually transitioning into event branding for ultra luxury clientele. She discusses how her passion for creativity and attention to detail led her to create unique design stories for luxury events.
Courtney opened up about the challenges she faced in 2023 when her business experienced a slow period, highlighting the importance of community and adaptability in navigating tough times. She emphasized the value of showing up, both in terms of networking and supporting fellow creatives, even during busier periods when you might feel overwhelmed.
We delved into the concept of event branding and the significance of creating a cohesive design narrative that resonates with clients. Courtney shared insights on finding the right vendor partners, balancing personal values with brand representation, and the importance of authenticity in business.
Throughout the conversation, Courtney and I explore the intersection of personal beliefs and professional branding, discussing the impact of social media and the balance between sharing personal views and maintaining an appealing brand image. Courtney's journey and reflections offer valuable lessons on perseverance, adaptability, and staying true to one's creative vision.
As we wrapped up the episode, Courtney shared a heartfelt message to her younger self, emphasizing the importance of embracing both the highs and lows of the entrepreneurial journey and staying grounded in one's inspiration and goals.
View Courtney's BTF here.
Follow along with Courtney's work on Instagram.
View more of Courtney's work on her website.
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