In this episode of Behind the Frame, I had the pleasure of welcoming Laura from Grit and Grace, a wedding planner and designer whose work I have admired for years. Laura is known for her vibrant, unique style and her ability to push the boundaries of wedding design. We chatted about her journey into the wedding world, starting from her early love for fashion and design, through her experiences working in hospitality and catering, which laid the groundwork for her successful career.
Laura shared her insights on the evolution of wedding design over the past 15 years, emphasizing the importance of creativity and personal expression in her work. She discussed how she approaches each wedding as a unique collection, much like a fashion designer, and how her distinctive style attracts her ideal clients who trust her vision.
We also explored the vibrant creative community in Washington, D.C., where Laura operates, and how events like fam trips and networking gatherings foster collaboration among vendors. Laura provided valuable advice for up-and-coming planners and designers on how to stand out and build genuine relationships in the industry, emphasizing the importance of authenticity over traditional marketing tactics.
Throughout our conversation, Laura's passion for her craft shone through, and her candidness about the challenges of the industry, including dealing with imposter syndrome and the realities of running a business, made for an inspiring and relatable discussion. I hope you enjoy this episode as much as I enjoyed chatting with Laura!
Check out Grit and Grace's work here.
Follow along with Laura on Instagram.
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