In this episode I had the pleasure of interviewing the renowned international event designer, Lindsay Landman. Lindsay has been a market leader in the unique integration of event planning, design, and production since 2001. Throughout the episode, Lindsay shares her journey into the world of weddings and events, highlighting her accidental entry into the industry and the pivotal moments that shaped her career.
The conversation delves into the challenges and successes Lindsay faced while building her business, from starting with a $250 birthday party to becoming one of the most sought-after planners in the world for high-profile clients. Lindsay discusses the importance of balancing form and function in event design, emphasizing the intersection of aesthetics and logistics in creating memorable experiences for clients.
As the discussion progresses, Lindsay and I explore the concept of imposter syndrome and the pressure to keep up with industry trends and standards. Lindsay candidly shares her approach to maintaining authenticity in her work while navigating the demands of social media and client expectations. We touch on the significance of building a strong team and the evolution of Lindsay's business model to include in-house floral and paper design services.
Throughout the episode, Lindsay reflects on the challenges of showcasing her work in an industry driven by social media and the importance of staying true to her brand identity. We discuss the nuances of client relationships, the impact of referrals, and the balance between marketing to new clients and maintaining a loyal client base. Lindsay's insights offer a unique perspective on the complexities of the luxury wedding industry and the constant evolution of business strategies.
Join us as we uncover the behind-the-scenes realities of event planning, the power of authenticity in a curated world, and the journey of a visionary event designer who continues to redefine the standards of excellence in the luxury marketplace.
Follow along with Lindsay's 365 Things I know About Weddings Series on her Instagram.
Check out Lindsay's Website.
View Lindsay's BTF.
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