#125 - Eric Cogorno (YouTuber) - Behind the Golf Brand Podcast with Paul Liberatore

Episode Transcript
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Speaker 1 (00:00):
Today we play golf.
Let me show you how we do it inthe pros. Yeah . Welcome to
Behind the Golf Brand podcast.
I never missed with the SevenIron , a conversation with some
of the most interestinginnovators and entrepreneurs
behind the biggest names ingolf. My

Speaker 2 (00:16):
Friends were the golf clubs. I lived on the golf
course, I lived on the drivingrange

Speaker 1 (00:19):
From Pro Talk . You should learn something from
each and every single round.
You play to fun from on and offthe green. Why would you play
golf if you don't play it formoney? Just let me put the ball
in a hole. This is Behind theGolf Brand podcast with Paul
Libert tore .

Speaker 3 (00:34):
What's up guys?
Welcome to the Behind the GolfBrand podcast. This week I have
my good friend Eric Gono . Ifyou're not on YouTube, then you
probably don't know who EricGono is. 'cause he is one of
the biggest YouTubers out therewhen it comes to golf
instruction over the lastcouple years. He's really blown
up his channel. It's likeactionable content. And I mean,
my dad was excited and I toldhim he , I was talking to Eric

(00:56):
Gono 'cause like Eric'sawesome. So I'm really excited
to have him on the show. Justtalk about like what he is up
to, how he started, where is hegoing, the whole nine yards. So
welcome to the show.

Speaker 4 (01:06):
Yeah, Paul, thanks for having me, man. Excited to
, uh, to be here and , and tochat a little bit more. And,
and , uh, rock and roll.

Speaker 3 (01:12):
So where are you located right now ?

Speaker 4 (01:13):
So we split time.
I'm down in , uh, the BocaRaton area down in south
Florida for like, you know,seven, eight months out of the
year. And then we're up in ,uh, I grew up in Pennsylvania a
little bit outside of , uh,Philadelphia and the Lehigh
Valley. So we go up there for,for the summertime. But the
Boca man, this , uh, southFlorida during the wintertime,
we came down here in 20, 20 19maybe. We did a road trip. We

(01:39):
did like a six month road tripto do videos with them , with
people. And Paul, we came downhere in I think January and we
were here for two weeks and itwas just 80 and sunny and no
humidity. It never rained. AndI like fell in love. I felt
what , uh, you know, felt likewith , uh, with South Florida.
So I , I think this will be a ,a winter spot for us forever.

Speaker 3 (02:01):
Yeah. I mean, going from Pennsylvania where it's
like cold as hell, dude. Right.
And then you out in Florida andyou're like, what are we doing
in , what are we doing inPennsylvania? But then you're
like, from there and that'swhere you're from and you like
it there. So it's like thatweird balance. But when did you
go down to Boca that , likewhen did you head down there
this year? Like recently?

Speaker 4 (02:18):
Yeah, we got down the second week of , uh,
October. We had to do somefilming in Orlando, so we drove
down. Um, and uh, yeah, we didsome filming in Orlando and we
got down the second week ofOctober. That's kind of what ,
like, the weather switches downhere, sort of like mid-October
, uh, then it's not so hot.
'cause the, the kicker, youknow, the flip side of it being
so nice during the winter isit's, as you know, in Phoenix

(02:38):
very hot during the summertime.
So there's , uh, three or fourmonths. You , you don't really
wanna be down here. It's

Speaker 3 (02:44):
So hot, dude. It's so humid there. It's brutal.

Speaker 4 (02:46):
Exactly. The humidity's, the humidity. I
mean, we , I always talk to mybuddies about this 'cause we'll
debate that where it's like,yeah , if it's 110 in Phoenix,
but there's no humidity versus90 in Florida , but fully
humid, it's , uh, it's hot.
We'll avoid that if we can.

Speaker 3 (03:02):
So obviously you're a pro, I always ask a question
like, oh , are you a pro? Yeah.
We already know you're a pro.
So were , so you grew up inPennsylvania, like, how'd you
get into golf?

Speaker 4 (03:12):
Yeah, so my dad used to play, was a pretty good
golfer. Um , when I was youngerand I grew up playing sports,
you know, baseball, basketball, um, primarily was like good,
good at like eye handcoordination stuff with sports.
And I used to go play a littlebit with him on the weekends
with him and his buddies. Andto be honest, Paul, it was
like, it was the only sport Iplayed that I wasn't like, good

(03:34):
at right away. Like, I wasn'tsort of instantly like, grab a
ball, do something with it, be,be, be good. So I think the
like difficulty level of itdrew me in. Um , when I was
playing, and this , this is , Istarted playing when I was like
12, 12, 13, maybe sixth ,seventh grade. And by the time
I was in ninth grade, I stoppedplaying all other sports

(03:56):
because I was so obsessed withgolf, which growing up I
would've never thought like Iloved playing baseball and
basketball in , in differentsports . So by the time I was
in ninth grade, it was like,all right , I'm gonna focus
full time on golf. I was adecent high school player. I
wasn't like anything to writehome about. I went and played
at a small school Lehigh , uh,university by where I grew up.
Um, so it's a division oneschool. It was like a small D

(04:17):
one sort of school. And like atthat point when I'm in high
school and going into college,in my mind I'm still like, all
right , I wanna go play on thePGA tour. Like that was my
objective. And it took abouttwo weeks of college golf where
you play against some peoplethat are decent to be like,
holy. Like there's these guysout here are so good.

Speaker 3 (04:39):
Like, so good, right? They're

Speaker 4 (04:41):
All like , oh , just a different ballgame. Yeah, I'm
, I'm , I'm like, I'm not evenin the same stratosphere as
this kid from Louisville who'slike not even a top tier
program who's just wildlybetter than me. So I think
really quickly in college I waslike , um, I'm not even close
to being good FAB , I could seethe amount of time that would

(05:01):
need to be put in to improve,to even like, have a chance at
playing anything. And I wantedto like party and have fun and
be in college. And so thosethings didn't mesh well. So my,
my PGA tour dreams, which whichwere never really existed, at
least in my mind , um,

Speaker 3 (05:17):
Lasted like two weeks

Speaker 4 (05:19):
At best worked . It was a 14 day , uh, period
there. And then I was incollege. And , um, at this
point in my whole life, I was,I've worked at a golf course
from, from about age , um,maybe illegally from like age
14 , um, 1567, all the waythrough high school, like
picking balls in the range. Iworked in the restaurant there,
starter carts, the pro shop,the whole nine yards. 'cause I

(05:43):
needed, I needed to be able toplay, like I needed a place to
play in practice that didn'tcost free .

Speaker 3 (05:47):
Gazillion dollars

Speaker 4 (05:47):
Free . Right . Free golf. Like free golf. So, so
I'm working at a , a coursethrough high school. I do well
in school. Like I, I was inlike, yeah , I did well
academically. And , um, so goto go to Lehigh and I'm at
Lehigh my freshman year in2008. Is that right? Yeah,
2008. So 2008 o obviouslythings happened with the

(06:08):
economy and so I'm , myfreshman year of college, I'm,
I'm going to college. Think I'mgonna go play in the PGA tour.
In my mind, I find out twoweeks and I'm not gonna go on
the PGA tour. Everythinghappens with 2008, with the
economy going downhill. It'slike these kids in my
recruiting trips at Lehigh werelike graduating, going to get
MBAs, getting these like reallygood jobs right outta school to

(06:31):
literally a couple monthslater, like , these guys can't
get a job. These are the sameguys that I was meeting on my
recruiting trip. So yeah ,there was a lot that change in
that. Um, short period of time,while I'm , this is a long
story. While I'm picking ballsin the range, a guy that I meet
at the golf course, Paul Viola,who ends up being my golf
coach, is giving lessons on therange. And he's teaching this

(06:54):
older lady , like a 50something older lady, just
trying to kind of hit the ball,make contact. Now I'm picking
balls in the range. It's, Ithink this is like end of fall,
but I remember being hot. Therange is bumpy. I'm bumping up
and down on the range, sweatingmy butt off, and I'm making
like $7 an hour maybe at thispoint. I pull the cart in on
the side and I see Paul givethis lesson. And I remember,

(07:18):
I'll never forget this, thelady gave him $50 in cash, like
exchange 50 bucks. And I waslike, did you just give, did
you like give her a , a lesson,whatever? He was like , yeah, I
did a 30 minute lesson and itwas 50 bucks. I remember
thinking in my head that hejust is gonna make a hundred
dollars in cash in in one hour.
I need to work like a wholeweek after taxes to make that

(07:41):
right. Like se $7 an hour, Igotta work a whole eight hour
shift to make 50 bucks. Sothat's how I started coaching.
I, I'd love , I, I always like,wish, I wish the story was more
like, you know , I had this bigpassion

Speaker 3 (07:53):
To help people romantic . Like you , I wanna
make some money.

Speaker 4 (07:55):
. It was purely financial. It was
absolutely financial. Now it'sinteresting because it was, it
was absolutely financial oflike, I'm making $7 an hour,
he's making a hundred dollarsan hour. I'm grinding pickle
balls in the range. He'steaching Sally how to get a
ball off of tee. Right? Like,okay, I can learn how to do
that. But as soon as I decided,hey, I'm gonna coach to try and
make some money here, it, itturned into this big passion.

(08:15):
And then I did want to helppeople and, and get really good
at teaching. And it wasprobably the second thing in my
life that I wasn't frankly goodat right away. Like, school
came easy, sports came easy,friends, girls, whatever.
Golfing wasn't easy right offthe bat for me. And teaching
golf was not easy right off thebat for me. Really . In fact,
I'm sure like, yeah, like manycoaches, I'm sure they'll tell

(08:36):
you the first, like, like thosefirst couple of lessons were
brutal. I mean, my first coupleof months of teaching they

Speaker 3 (08:42):
A lesson plan. Like, you pull out a piece of paper
like today we're gonna talkabout blah,

Speaker 4 (08:45):
Blah , blah . Oh , and , and you , and be because
you're insecure. Like you don'treally know what you're doing.
Yeah. You

Speaker 3 (08:51):
Like a total imposter syndrome and you're
like, oh, this person's gonnasee right through this .

Speaker 4 (08:55):
So you end up giving them way too much stuff. Like
this happens in all newteachers. I see . You just, you
overwhelm them with stuff. I'mlike, listen to me, I'm smart.
Here's all this stuff. So, youknow, it's brutal for a couple
of months. But that, that, thatfirst year or two of coaching
being like the second, the sameway I wasn't great at golf, I
became obsessed with it. Turnedinto huge passion. I was not
great at teaching golf. Andthen I became obsessed with it.

(09:18):
And probably for the next likefive to seven years. I mean, I
spent 24 7 time I hadavailable, like going to watch
coach's coach watching every TVprogram online. I read every
golf book magazine, you nameit. Like I, I was in it for
like the next five.

Speaker 3 (09:34):
But you're totally geeked out because you're just
like, I want to know how thisworks and how everything works.
Yeah.

Speaker 4 (09:40):
I think I, I was obsessed with it. I I wasn't
good at it. I wasn't happy thatI wasn't good at it, so I
wanted to get better at it. Andthen also, I I , you're getting
thrown in the fire . Like I hadto go the next day and teach
more lessons and like, I wantedto suck less at teaching a
lesson. So it was sort of outof necessity, like, hey , I
have to get good at, at this.
And then once you start to diveinto it, it created a passion.

(10:00):
I didn't start doing it 'causeI wanted to help people and I
was passionate about it. Butthat developed for sure over
time. So that was a long,several minute answer to that
question you had , but that's ,

Speaker 3 (10:09):
That's back story .
No , that's great . So like,were you still in college when
you were doing all this? Or didyou , what'd you do? Yeah. So
you were like teaching and youwere in college and you're
working at the golf course orwhat , what , what was going
on?

Speaker 4 (10:18):
Yeah, so I was in school and playing , um, when,
when I first started that. Andthen I had a couple, my, my dad
passed away at that time and Ihad some deaths in my family
around the same sort of time.
So I ended up leaving schoolfor a little bit, was coaching,
went back to school, leftschool. I, I, gosh, I left and
went back to school probablythree times. Wow. Probably

(10:41):
three times in that period oftime. But I was coaching, like
while I was still playing. Youstill working first

Speaker 3 (10:46):
Couple of times .
Yeah. You were working andteaching and trying to get
through school with real lifestuff happening too. Not just
like pie in the sky, like, oh,I'm in school, I'm gonna party
it up.

Speaker 4 (10:56):
Um , yeah , exactly.
Yeah.

Speaker 3 (10:58):
So then how long did it take you to graduate school?
Like four years or five years?

Speaker 4 (11:01):
I never did. I never, I never graduated. I
went to school for, in 2008. Iwent on and off for, I probably
have three, I probably gotthree years worth of credits.
So I think by the time I waslike all said and done with it.
But at this point, you know,again, you fast forward as I'm
coaching, like I was probablyalready at that point doing

(11:25):
enough financially in my mindit just didn't make sense to
like go back and like sit inthe classroom sort of thing.
Why ?

Speaker 3 (11:30):
Yeah. I don't know .
I , I have my opinion inschool. I have a lot of it. And
I feel like,

Speaker 4 (11:37):
Yeah, I , and I , it's , it's , I think

Speaker 3 (11:40):
It's like that's not real world, right? So it's
like, it's all theory and thenit's like you have a piece of
paper and you can get a job.
Oh, congratulations. But like,what if you don't have a normal
job? Like you don't need apiece of paper to be straight.

Speaker 4 (11:50):
Totally. Um , I , I , I wasn't ready for school at
that point, Paul. Like, I thinklooking back upon, I wasn't
mature enough. I wasn't ready.
I wasn't ready for, I, I thinkI could have made a lot of
connections there. I think Icould have met a lot of people.
Like I do think there were somebenefits that I could have got
during that period of time thatI was just, was just immature
and, and didn't take advantageof.

Speaker 3 (12:10):
Yeah. But like you also, I would say you had like
the school of life, right? Andthen like, like how to grind
and how to start a business andlike how to market and like all
the things that, like you don'tknow that they don't teach you
that in school. They teach youhow to do whatever. And then
you get out and you're like,okay, now I gotta run a
business. Right? I gotta get ajob. And it's like, you've been
doing that and it's like whenyou try to make enough might of

(12:32):
eat and pay for stuff andsupport and whatever else,
dude, it's like completelydifferent. You know? So I think
like, I don't know . I havematter respect for that.

Speaker 4 (12:41):
So Yeah. I appreciate that. I think, I
think a good mix of theacademic and like real life
learning would've been, wouldbe like a good, you know , a
good mix to have at that age atthe same time.

Speaker 3 (12:52):
So then you were teaching , have you al , so
when you were teaching, wereyou always teaching at the same
school or the same golf courseor were you going around or
what were you doing?

Speaker 4 (13:00):
Yeah, Al Bethlehem Golf Club, which was used to be
Bethlem Muni, which I grew upworking at. Um , shout out
Bethlem Muni, Bethlehem GolfClub that I still now, when we
go back for summer, I'm stillat like the same, the same sort
of the same course there. So Ilike that Paul Guy that I
mentioned that I , um, so I'lldo the lesson . Viola .

Speaker 3 (13:18):
What's

Speaker 4 (13:18):
That ? Yeah , Paul .
Yeah, Paul Viola. He's stillthere as the director of golf.
One of my best friends now. He,he then turned into my coach.
He was like giving me lessonsfor a while and he's the one
that got me in there to, youknow, be able to, to do the ,
the lesson stuff like that. Butthat's, yeah, 20 years, almost
20 years now.

Speaker 3 (13:36):
You're old bro.

Speaker 4 (13:37):
Yeah, 17 years, something like that. It's been
a while . Crazy to think about.

Speaker 3 (13:42):
You wrote , time goes by so fast, dude . Money .
Um , yeah . When did you likestart your YouTube channel?

Speaker 4 (13:50):
Hmm . Yeah, so, so I'm teaching at this point
outta school 18, 20, 21. Westarted our YouTube channel ,
um, posted our first videoJanuary 1st, 2017. So I met
Mary, my business partner, the,the lady who does all this
stuff with YouTube, which awhole nother story we can get
into.

Speaker 3 (14:08):
Yeah, I'll get into that because that's cool.

Speaker 4 (14:10):
Yeah, we met and started talking about doing it
and filming and stuff in 2016,but we posted our first video
in 2017. So I'm in school in2008. I started coaching 8 0 9,
so from 2008, nine into 2016.
Um, and that sort of stretchthere. I'm , I'm coaching, like
I'm coaching, I'm also working.

Speaker 3 (14:31):
Well you're teaching, you're you're doing
it full time , right? Likethat's your ,

Speaker 4 (14:34):
That your, yeah. And it's, it started in the
beginning where it's like, youknow, I was working at the golf
course and then I'm like, Hey,I'm gonna start coaching. I
raise my hand, I wanna dolessons. And I would give like
one lesson a week for like 30bucks, right? Like, anyone want
to come in and try this out?
Paul would send some new peopleto me maybe that either he
didn't wanna coach or were newor

Speaker 3 (14:53):
Whatever , overflow or like Yeah . Some dude he
doesn't like and be like, oh,let's go ,

Speaker 4 (14:58):
Go check out Eric .
It's real cheap. You know whatI mean? 30 bucks and , uh, guy

Speaker 3 (15:02):
Playing about , like ,

Speaker 4 (15:04):
Yeah , Eric just ,

Speaker 3 (15:05):
You can't afford me, dude, it's 50 bucks .

Speaker 4 (15:08):
Exactly .

Speaker 3 (15:09):
Oh , Eric, do for an hour for 30. I'll

Speaker 4 (15:11):
Go there one hour.
Exactly. So I was like, thatwas a deal, you know? And I
could schmooze and talk topeople and stuff. So like the ,
I think the people had a goodtime for the hour, but like,
them actually getting better .

Speaker 3 (15:21):
Were they getting

Speaker 4 (15:21):
Better though? No, no, no, no, no , no . Oh , okay
. That's , no , no . There wasno improvement happening at
all. So, you know, I met a lotof people and became friends
with people that I would coachin the beginning, but it
started with, Hey, I'm gonnado, I'll maybe do one lesson a
week for 30 bucks. Keep inmind, at the time I'm making
seven bucks an hour. So to meto make 30 bucks, I'm like,
yeah,

Speaker 3 (15:37):
The whole day of the work.

Speaker 4 (15:38):
Yeah, I'm balling out 30 bucks in cash, you know,
cash . So yeah ,

Speaker 3 (15:42):
You're like , I'm going bar , I'm going ,

Speaker 4 (15:44):
Yeah , I'm balling out clubhouse . And then like,
one lesson a week turns intothree, you know, turns into
five, turns into 10. But Iwould say, you know, it took, I
think my first year coaching, Imade like $7,500. My second
year I made 15,000. I doubledevery year. My third year I
made 30. My fourth year I did60. And then like my fifth and

(16:06):
sixth year kind of before wedid the YouTube stuff, I think
I went 7500, 15, 30, 60 . Andthen I did maybe between like
80 and 90 for those couple ofyears before we did the , um,
the YouTube. And that wascoaching like, you know, pretty
full-time. The golf coachworld. A lot of these guys are
like, you know, and me includedat that point. Like , you know

(16:29):
, I work seven days a week, I'mon the mat all day this out .
Which really means like, youknow, they do a lesson, maybe
one or two, there's a break,they're do another lesson . So
I wasn't

Speaker 3 (16:37):
Like a break. And then you're like hanging out.

Speaker 4 (16:39):
Yeah . So I was like working, you know , um, you
know , working at that point,right . But, but , uh, in my
last year or two, which bringsus , before the YouTube in my
last year or two, before theYouTube, I was actually
teaching like, you know, 6, 2,7 days a week. I was at the
course, 10 plus hours a day.
You were like

Speaker 3 (16:55):
Full, you were full pack all day. Like, pretty much
, yes . A back to back . Like,your day was full.

Speaker 4 (17:01):
I, I didn't know enough about business as much
then of like, with my, like ,my prices should have been high
. I , I could have , but I was,I was there

Speaker 3 (17:09):
Charging

Speaker 4 (17:10):
50 bucks an hour . I think maybe a hundred bucks an
hour, maybe a hundred. Like

Speaker 3 (17:14):
Isn't the window kind of small ? Like what did
you do during the winter? Youwanna go down Florida?

Speaker 4 (17:18):
I , we , so we , there was an indoor place not
far from us, and I had a lot ofmiddle school, high school,
college, like good juniorplayers Yeah . Who wanted to
train all year round. So theywould

Speaker 3 (17:28):
Be on like or something.

Speaker 4 (17:30):
Yeah, they would be on monthly programs. Um, that
part I did get pretty right. Icould have built that into
something pretty big. We woulddo like weekly group practices
and then they'd have theirindividual sessions. Yeah. So
we, yeah, we , we went allyear.

Speaker 3 (17:44):
You were busy.

Speaker 4 (17:44):
I was busy. And that's, and that's how, that's
how part of the YouTubestarted, right? To kind of go
to the next step is like, I'm20, I don't know , mid twenties
at this point. 34 . Let's,let's say I'm 25, 26, whatever.
And I'm like tired. I'm like,

Speaker 3 (18:00):
'cause you're burned out. You're working seven days
a week, dude. You're like, thisis not what I wanna do the rest
of my life.

Speaker 4 (18:05):
Exactly. Well you do,

Speaker 3 (18:06):
But you don't. Yeah.

Speaker 4 (18:08):
Not the way I was doing it.

Speaker 3 (18:09):
No, you work 70 hours a week.

Speaker 4 (18:11):
So I'm like, I'm 26, I'm exhausted. I'm burnt out.
You know? 'cause if , anyway ,if you love what you're doing,
like I love to coach not 50 ,uh, lesson , not 50 lessons a
week though. You know what Imean? Like, so I was burnt out
and I was like, I can'tpossibly see myself doing this
forever for the next 50 years,I guess . What are we gonna do?
And so I'm like, okay, I'mgonna do this YouTube, I'm

(18:31):
gonna do this online stuff. Andat this time, a lot of things
happen at this same sort oftime. At this time. I just
started in my personaldevelopment journey. My friend
had had said something aboutTony Robbins. Um, to me, I made
an offhand comedy watch TonyRobbins video. And so I started
watching this Tony Robbins,which led me to Jim Rohn . And
then I started listening tolike Gary V and grant card and
all these personal developmentguys right at this time where

(18:53):
I'm like, I'm burnt out. Iwanna do this online thing. And
Gary v and all, and Grant andall were like pumping this,
Hey, you gotta build a brandsocial media. This is 2015, 16,
let's say. So I'm like, okay,I'm gonna do this. I'm gonna do
this thing. So I bought acamera now to to , to give a
background for this I, mytechnology. Like I have a hard

(19:14):
time turning my phone on,right? Like, I, I , I know no
technology whatsoever. So theidea of me trying to like film
something in 2015, keep thatpicture. I have no idea what
I'm doing. So I went online. Ibought a ca like a Casio
camera, like I'm gonna filmmyself in these YouTube videos.
I spent, I don't know , maybethree or 400 bucks for like a
camera at that point. And, anda mic. I couldn't even figure

(19:37):
out how to film. Like Icouldn't get the camera on and
like on me with the audio on.
So I bought this camera, it satthere for like six months,
didn't film a video. It just sohappened that same period of
time, I'm watching these guysonline, I'm burnt out. I wanna
build this online thing. I'mgonna do this. Bought this
camera that I met my nowbusiness partner, Mary Lel ,
who came, came in for lessons.

(20:00):
And this is sort of a separatething, but it's sort of , um,
you know how like there'salways opportunities in front
of you. I think there's alwaysopportunities in front of you,
but like, when you're thinkingabout it, you see those things.
Like they're always there, butyou just see them or not. I
think these opportunities arealways there. I just happened
to be ready to see 'em andreceive 'em . And so I met
Mary, she came in for lessons.

(20:20):
I had those group practicesgoing on. Like I mentioned some
days Paul, it'd be like aTuesday. I'd have 20 kids,
middle school, high school,college. We'd have music going,
we're practicing. It was fun.
It was like a cool environment.
You

Speaker 3 (20:31):
Enjoyed it? Yeah.

Speaker 4 (20:32):
Yeah. It was cool.
And like, she came in and she'slike, whoa, what's going on
here? Like, this should be ashow or something. This should
be like, we should do the showabout like what you're doing
with these kids. And so, youknow , I'm like, I dunno if I
wanna do a show with the kids,but I , but it's funny you say
that .

Speaker 3 (20:46):
Doing YouTube guys , I a camera. So if you can use
that camera. Yeah . ,it's been sitting on a shelf
for six months.

Speaker 4 (20:51):
I just bought this Cassio camera back there.

Speaker 3 (20:53):
Its an awesome camera.

Speaker 4 (20:54):
. That's funny. That , that's how it
went. I was like, Hey, it's sofunny you said that. I don't
think I wanna do a show, but Ido wanna do , um,

Speaker 3 (21:00):
I'm selling a cam , I'm selling a camera if you
wanna buy it off me.

Speaker 4 (21:03):
Yeah, yeah . I have a camera for stuff for Butter
Box . So she, she came in, shehad a background in , um, like
pr, right? So she didn'treally, she didn't know how to
do the camera and all that sortof stuff like that. But she
knew like media. Yeah. Theshort versions, we talked about
it. We're like, hey. Um, so I ,so I , I had been coaching her
for a couple months. So we hadspoke back and forth. She saw

(21:24):
how the lessons werestructured. We had a good
relationship back and forth.
Um, and I think she, she waslike, Hey, I think this guy's a
good coach. He's got this coolthing going on here . Let's see
what happens. Also happened tocatch her at a perfect time
where she had time to do it.
Like all these things lined up.
So we filmed , um, and , andposted our first video January
1st, 2017. You wanna just diveright into that? 'cause I got,

(21:45):
we got a , I got a lot on

Speaker 3 (21:46):
That too. It was cool. I love, this is awesome.
Okay . I love this. This , Ilove hearing this stuff.

Speaker 4 (21:50):
So we post our first video January 1st, 2017. And in
the beginning of doing thesevideos, I was gung-ho on like,
I want to do real coaching. Idon't want to do these tip
videos. 'cause at this point in2016, the guys that were good
online is like , um, markCrossfield, Rick Shields, Peter
Finch , um, Chris Ryan. Like,there wasn't many YouTube guys

Speaker 3 (22:13):
At this point. They all, they're all starting, this
is like the very beginning.
Like no one was doing it.

Speaker 4 (22:17):
This is early. Yeah.
This is like, some of theseguys have been going for a
little bit. And but, but whenyou looked on YouTube and you
saw the videos, the ones thatdid well are still the same
thing as today. They were like,they're , you get , they're a
little click beaty . It's like, um, game 40 yards with this
one swing

Speaker 3 (22:34):
Tip. Yeah . Yeah .

Speaker 4 (22:35):
And I'm like, I do not wanna do that. I do not
wanna play that game. I'm areal golf coach. This is me
talking out loud. I wanna doreal golf stuff. So I said,
Hey, 'cause I'm, I'm doinglessons all day every day . You

Speaker 3 (22:46):
A soapbox. You're like, I'm better than that. I'm
not doing that kind of , I'm ,yeah , I , that's what I
thought .

Speaker 4 (22:51):
I'm like, I wanna do real coaching . I wanna do this
not twice

Speaker 3 (22:54):
With Eric.

Speaker 4 (22:55):
Yeah. I'm that , that was the mindset back then,
right? I didn't know anybetter. So I'm coaching all day
and I'm like, Hey, I don't havetime to film, but I've got a
break. I've got a lunch breakfrom, so from 12 to one where
I've got this gap, this personcanceled. So for the first
couple of months it was likethat where I was like, Hey
Mary, I've got this gapThursday at two o'clock. Come
in then. Um, and I said in thebeginning, we're gonna just

(23:17):
film me coaching. So like, Idon't have time to do this.
Just come in film, film medoing the coaching. That's what
it was first before the timeblock. I skipped that. So I
said , Hey, I've got theselessons. Come film me doing the
lessons. And we start puttingout some of these videos. And
in my , like the lesson videosthemselves I thought were gold.
Like, I thought there was thisreally good

Speaker 3 (23:37):
Coaching . You're like , this is the best video
ever. I did . You get a million

Speaker 4 (23:39):
Views. This is so good. Why is anyone watching?
So you put up your first video,you know , your first video
gets seven views. 'cause it'syour, your aunt and your , you
know , a couple of yourfriends, your mom,

Speaker 3 (23:47):
Like , mom , it's you. It's six times and then
it's your mom.

Speaker 4 (23:49):
Yeah. No one's watching.

Speaker 3 (23:50):
It's an air . You're like, we got eight video ,
eight views.

Speaker 4 (23:52):
Exactly. That's how it is in the beginning. So we
got, you know, we posted videoat seven Views. I think the
second one got, well, Iremember one of 'em got 30 and
I was like, whoa. You know,we're kind of like rocking.

Speaker 3 (24:02):
We're making money now.

Speaker 4 (24:04):
Yeah , well that, that , that's a whole nother
story, how long it takes tomake money. So we, we got,

Speaker 3 (24:09):
I know , thousand subscribers. Uh, and was it
2000 hours of watch time ? 2000hours is a long time. We do the
math. Like,

Speaker 4 (24:17):
So we , 2000

Speaker 3 (24:18):
Hours ,

Speaker 4 (24:19):
We, I'll get to that point. 'cause it's fun . I
think it's how , how long wepost until we actually made a
dollar. Um, so we're postingthese lesson videos of me
coaching these kids, which Ithink are really good, but no
one's watching. Buteverything's so literal. Like,
we didn't know anything aboutthumbnails and the titles were
like literal Eric, coaches SeanFix, you know , fixes this ,

(24:39):
whatever, like very literal. Sono one's watching like this.
And after like a literally thisfor a

Speaker 3 (24:44):
Couple months, you rank for search .

Speaker 4 (24:47):
Yeah. We didn't rank for anything. We rank for
nothing. Yeah.

Speaker 3 (24:49):
Right. Yeah. Right.

Speaker 4 (24:49):
Yeah. We ranked for 40 views per video. So, you
know, like you , you go film avideo. It wasn't that hard for
me. That's what I said to Mary,like, I'm gonna give the lesson
anyway, the time is for her tocome. She had the film take
that, go back, edit and poseit. So she spent a lot of time
on this and , uh, we're notreally getting a lot of views
there. And after a while I'mlike, okay, I think this is

(25:10):
months go by like this. Andthen at one day I was just
like, you know what f it. LikeI've cut had enough of this.
These videos are really good. Idon't understand why they're
not getting views. I wentonline and I searched the like,
top couple of golf , um, like ,uh, videos, like instruction
videos that got views and wefilmed. I was like, let's do
these tip videos. Like I , I'lldo it, whatever

Speaker 3 (25:30):
Our first video, like , I don't care . We're
doing it. Like we're doing it.
Yeah.

Speaker 4 (25:33):
I'm like, we've been doing it for a couple months,
this isn't work. And like , wehad some, so the first video we
did was like, literally thisone tip will add 30 or like add
30 plus yards with this onething. Right. And it did really
well. Like, it instantly like10 x whatever our views were,
you know, whatever we werecurrently getting. So if we

(25:54):
were gonna like Yeah . 60 .
Yeah. Yeah. I mean, like, let'ssay we were getting like 150
views or something, or 300views maybe. I don't even know
if that may , I think thisvideo got like over a thousand.
It got like a thousand or three. Yeah.

Speaker 3 (26:06):
You're like, holy crap. Yeah, I bet I , that's
like exciting right there.

Speaker 4 (26:08):
Oh, we were puff pumped. And so like, as soon as
that first video hit and it ,that instruction style, which
Mary said we should've beendoing from the beginning, but I
didn't wanna do, as soon asthat hit I was like, all right
, we're , we're , we're gonnaroll here a little bit. And
that was mid 2017. And thenliterally since then, we've

(26:29):
been doing the tip videos.
This, we just, we're , this,this year we'll finish our
seventh year of, I'm literallystill doing the same thing.
It's like a little clickbaittopics and titles people want.
Now the , the content withinthe video I think is always
good and straightforward, butthe title and

Speaker 3 (26:42):
Thumbnail. Oh yeah .
It's like, but you can't,that's, that's the barrier.
Like, that's like, if , if thetitle and thumbnail suck , like
no one will ever watch thatvideo. Exactly . It could be
the best video ever made. Itcould be like the best movie
ever made. But if the title andthumbnail suck, you'll never
get used . Lemme ask thisquestion. Like, when you do a
title though, are they always,I wouldn't call 'em click
beatie , but like, let's sayyou're doing a click 80 title,
right? Whatever we call that.

(27:04):
But are you going for likebrowse or are you going for
search? Or what are you goingfor? Like, which in your mind

Speaker 4 (27:12):
Yeah, it's changed over time. So for the first
couple years I was going forEvergreen, so I'm like, we're
gonna do a video on everysingle thing. So we have at
least one. So forever whenpeople search, you know, Eric
Grono golf , dude, we've gotleft foot, right foot, right
knee, left knee, left hip,right hip, right . Oh wow .
Left like e every topic wannado one. And that Paul honestly

(27:33):
took us like five years, Imean, hundreds and hundreds and
hundreds of views of like,okay, everything under the sun,
more or less in golf. We'vedone now since we've done all
the Evergreen, now I'm morelike , um, yeah, now it's more

Speaker 3 (27:47):
This move will blah, blah , blah , whatever. Yeah .
Yes . You know, like,

Speaker 4 (27:52):
Yes.

Speaker 3 (27:53):
So you wouldn't do a video like how to fix your
slice, right ? You'd be like,this fixes your slice and also
does blah. Like you don't,you're not , you're not ,
you're not super literal to tryto rank it. It's almost, you're
gonna rank anyways now. Butlike, you know , you're not
being super literal. You'remore, I don't know , the title
and thumbnail are matching. Sosomebody will actually click
it, not be like, okay, there'sa million slice videos.

Speaker 4 (28:15):
Yeah. And worst .
And like, by the way, this isour seventh year. I'm still
learning this stuff. So by nomeans is this .

Speaker 3 (28:22):
No , I , I love this stuff. I keep out on this stuff
right here.

Speaker 4 (28:24):
Yeah. So like I, we, we will do some still based on
ranking, like kind of redo someof those things. Um , yeah. But
like a slice video now would bemore like , um, you know, we
cured , I cured this studentslice in it . It'd be something
that we

Speaker 3 (28:40):
In two minutes. Yeah . This drill, these three
things cured a slice, blah.
Like Yeah . Exactly.

Speaker 4 (28:47):
And you have to don't teach , you have

Speaker 3 (28:49):
To play the game.
There is no, there is no guidefor video. There's none. Right.
Hmm . You gotta learn by doingit and by failing and by
failing and by failing and byfailing. Yeah . And then you
get a little nugget, you know,like, like the negativity works
really well too. Like, like ifyou see something like , uh,
uh, I have a video that gotlike, I mean, for me it's a lot

(29:11):
. It's like 50,000 views rightnow. But like, you know, it's
like the perfect launch monitorhas one major problem. I did
that last year. Mm . Right .
Mm-Hmm. . And itwas like, that's good , but
it's a good one. 'cause you'relike, that's good . It's like
you, yeah. You have to, I don'tknow, I've like taking courses
and stuff and try to figure outlike words and how they we ,
how your mind works. And Imean, people wanna know that

(29:33):
one major problem is it'sperfect. Why is it perfect? But
no , it's not, you know , andit's a problem everybody knows
about , so it's like not thatbig of a deal, but it's like,

Speaker 4 (29:42):
You know. Yeah. But you have to like, people have
been doing this with writingcopy and headlines forever.
Forever,

Speaker 3 (29:46):
Yeah. Oh yeah, dude.
Mm-Hmm , . I gotthis book. I got this book.
It's like a copywriting book.
It was written in like thethirties or the forties. It's
like some kind of copywritingbible thing. I don't know .
Everyone's like, oh, this is abook to get. And it's like,
this guy's like doing an ,like, he was a copywriter from
like 19, 20 to like 1960. It'slike the stuff they say. And
it's like, all of it's the samestuff as today. It's just a

(30:07):
different product, you know?
It's like Exactly. You know,eat your crackers or you're
gonna, you know, whatever theysay back then , I don't know .
It was, it's crazy. Yeah.

Speaker 4 (30:14):
It's, it's, I mean , we could probably do a whole
hour on like titles andthumbnails in the, and it , it
, it's ,

Speaker 3 (30:19):
I know I've seen your title of thumbnails. They
work bro. Like Yeah . So whodoes all that? Are you figuring
that out? Or is Mary?

Speaker 4 (30:26):
So I usually, so we , we typically will film like
once a week on Mondays. Like westart the week with the
filming. I'll come up onSundays, I'll spend a couple
hours and come up with the ,with the topics, the content
and the title. Like the titleand thumbnail. Like I'll come
up with that of what we'regonna do. She, she will like
create the thumbnail and gothrough the process of tweaking

(30:47):
and stuff like that. But I'llcome in with like, okay, these
are the , these are the videoswe're gonna do today. We're
gonna film these two videos.
These are the titles, these arethe bullet points I'm gonna hit
within the video, the things wewanna get done. This is how
we're gonna intro it. This ishow we're gonna close

Speaker 3 (30:58):
It. Yeah. You script it, you , you script it out.
When you fir when you firststarted, were you scripting
your videos? You know what I'msaying? We don'ts , like
winging it. Teaching it.

Speaker 4 (31:06):
I'm still winging it. So I Well we don't script
anything. The , the only thingwe do is like, let's say I was
gonna do a slice fix video.
Well, high

Speaker 3 (31:12):
Point script. I mean like, you know what you're
gonna talk about, not likeverbatim, right?

Speaker 4 (31:16):
Yeah. And I would say I script it to the point
where I'm like, in this videoI'm gonna teach you how to fix
a slice. I'll be like, allright , I'm gonna talk about
the face being closed to thepath. I'm gonna give them this
sort of drill. Um, so I mighthave those, I'm gonna have two
bullet points and then I'lltalk for eight minutes.

Speaker 3 (31:30):
Yeah. You know exactly what you're talk about.
But you know, like

Speaker 4 (31:33):
Ske , I know what I'm , what I'm gonna say. Yeah
,

Speaker 3 (31:34):
Yeah , yeah . It's skeletal. What's the flow of
the video, I guess is a betterway of saying it .

Speaker 4 (31:38):
But some people like Graham , Steph and I used to
watch the finance stuff. Likehe, some people will script
word for word their wholevideos and they're really good
at that. I need to be able tojust flow with like a concept
works better. Well

Speaker 3 (31:48):
That's a good thing 'cause you're a real teacher
and you know what you'retalking about. See like if you
were like, you don't need abunch of stuff 'cause you're
teaching somebody whatever thatmovement is. Yeah . And so you
have to know what you'retalking about. You can't just
make it up. Um, I mean you canscale outline it so you have a
good flow, you know? Mm-Hmm .
in terms of likehigh points, make sure we talk
about these five pieces orwhatever it might be, but

(32:09):
Exactly . For

Speaker 4 (32:09):
Sure

Speaker 3 (32:09):
You already know what those are. 'cause you know
how to teach that thing. Soit's kind of like, so then when
you film, like how many videosare you doing a week? Just two.
Are you filming two or three orwhat are you doing usually?

Speaker 4 (32:21):
Yeah. Our first five years we posted three videos
per week. Every Tuesday,Thursday, Sunday. Which is a
lot of, I think what oursuccess was, we were just
remarkably consistent. 10:00 AMTuesday, Thursday, Sunday for
five years in a row. So like,we would have to tell why

Speaker 3 (32:34):
10:00 AM Is that just a time you picked or is
that what the software issaying? Like that's a good time
when, when your people areonline?

Speaker 4 (32:39):
Yeah, I think half and half. I think it , like
conveniently we were like,okay, we do this video and we
edit it and post it . We canget it up by 10. Yeah . And
also

Speaker 3 (32:48):
Done . Yeah . We got it out there.

Speaker 4 (32:50):
Yeah. Yeah. I think it was just more of ease to be
honest with you. And now , andwe still, we still do the same
10:00 AM like that's still, butour people are so used to the
videos getting posted.

Speaker 3 (32:59):
Well, they know what's coming out. Like you
have to be consistent if likeit's the , the one time you're
not consistent, you're gonnalose people. 'cause they're
gonna be like, and that's theway the algorithm works too,
because like, especially as oneYouTuber actually, I was
talking to him and he saidlike, you know, like if you
look in your feed, it's like hesaid , what , how do you say he
is ? Like goes , I followed so,and I've been following

(33:19):
so-and-so for a long time, butI never see him in my feed.
Right? Mm-Hmm . And it's, it'sbecause like as soon as you
stop watching that dude, itwon't show up in your feed
anymore. It's like, yes . It'slike you ha it's like whatever
you recently watched, they'llkeep you in the feed. But if
it's like six months go by andI don't an Erica Gono video,
I'll never seen an Erica Gorhamvideo on my feed ever. And I go
look up Erica Gono. So like,people think I know subscribers

(33:41):
mean like, oh yeah. It's like,no, it's a vanity metric. Like,
like mm-Hmm. . Imean there's a, there's a,
there's very, it's very true.
If you have real subscribersthat care about your channel,
they're gonna be watching yourstuff all the time. But if they
don't then you're kind of, Idon't know. You gotta be
consistent.

Speaker 4 (33:56):
Yeah . I don't think the subscribers matter at all.
It's like, how many views doyou get per video? What's the
watch time,

Speaker 3 (34:01):
Bro? It's like how many, I mean you could look at
your analytics like, you know,what percentage are subscribers
and which percentage are notsubscribers that watch your
stuff and it's like 97% are notsubscribed to your channel.
Yeah . And it's like even thebiggest YouTubers have that. So
it's, it's,

Speaker 4 (34:16):
It is what it is .

Speaker 3 (34:17):
It is what it is .
It is what it's, you have to beconsistent and it has to be
good. Um, I don't know . It'slike least you don't learn. You
don't learn until you figureout why you're failing. Right.
Or you wanna figure out whyyou're Yeah .

Speaker 4 (34:28):
Yeah . And the consistency helps, you know,
like the consistency of postingthe videos up as big too. But
like, you know, it's likeanything else, like you gotta
be good. The video's gotta begood. I talked to so many
people about doing, you know,getting in social media, doing
this, that and the next thing.
It's like, hey, behind a likeyes, we were consistent. Yes,
we did the titles andthumbnails. Yes we learned as
we went and stuff like that.
But it's like, you know, Ispent seven years really

(34:51):
studying golf coaching becominga, a pro a lot . Yeah . Yeah.
You have to get really good atthe thing. And then like, you
know, my first video when weturned the camera on, I didn't
communicate. That wasn't likethis, excuse my language, this
communication like yeah. I waslike, I, I stood at a camera
with no emotion. It was like,hey, in this video today we're
gonna talk about

Speaker 3 (35:09):
Slices . Probably said , what's up guys? You
probably started like that.
What's up guys? It's

Speaker 4 (35:13):
Eric . It was not good. It was not good. So it's
like that I also, like, I spentyears studying like
communication and NLP and howto talk. And so, you know, the
, when you click on a video andwatch the , the best thing I
tell, you know, like what can Ido to grow the stuff? Is the ,
the thing itself, the contentitself must be good first. Like

(35:35):
that is priority A I think Ilove talking about this and
people want to know the tricks,this and that. Oh yeah. But
it's like you need to speak,well you need to connect with
the audience and what you aresaying needs to be good and it
needs to be something they wantto hear about. Like they're
coming there 'cause they have aproblem. You need to solve that
and give 'em a solution for it.

(35:55):
Right. Something that actuallyworks in terms of the golf
stuff. So it's like, it's easyto overlook your , your arm's

Speaker 3 (36:00):
Alright .

Speaker 4 (36:01):
Yeah. It's

Speaker 3 (36:01):
Gotta be good first . Yeah . You gotta hook them
too. And you gotta , you gottahook 'em like in the first 30
seconds. And if you don't dothat, it doesn't matter what
the rest of the video's. Likeit could be the best video of
all time. If they're not, ifthey don't, if you don't
deliver. Also if you don't , ifyou don't deliver on your title
and your thumbnail within thefirst 30 seconds, no one's
gonna watch it because they'relike, you didn't deliver like
mm-Hmm. , youknow? I know . I totally , I

(36:22):
told it's all, it's soanalytical, you know, it really
is. It's,

Speaker 4 (36:26):
It's just like a good business though too, Paul.
It's like these companies thatyou get have great marketing
and great sales and greatfunnels. It's like, but the
thing you actually sell needsto be really good. And if the
thing you sell is really good,like, you know how much
marketing Amazon needs to dofor people to use Amazon,
probably not much. Like Amazonis so good. The product is so
good that we're gonna use it nomatter what. Right. Like I

(36:48):
think in terms of

Speaker 3 (36:49):
Ads, yeah, like you don't care.

Speaker 4 (36:50):
They don't need to like I'm using Amazon for they
200 million people payingAmazon Prime , uh, thing per
year. The point being when wehave these sort of
conversations, I think it just,there needs to be an underlying
thing mentioned that like focuson making the content and the
videos excellent. Like that'sthe core thing. And then you
can get really good at like thetitles and thumbnails.

Speaker 3 (37:10):
Yeah. Like I always say like give value. That's one
thing you always, I've alwayswatched with your videos , like
you always give value, right?
Like the content's goodcontent. Like, and then thank
you . Like if you don't deliveron that, I'm not saying you
don't, but like if somebodydoesn't deliver on good
content, like it doesn't matterwhat the, what it's about

Speaker 4 (37:25):
Now click once and that'll be it.

Speaker 3 (37:27):
And it could be the best title and thumbnail, but
the video's crap now. You know, won't the crap won thumb
crappy channels , good titlesand thumbnails, but you have to
have a full package. How longdid it take you to get
monetized?

Speaker 4 (37:37):
Ha . Yeah. Uh , so we posted our first video. I'm
glad you brought that back up.
Sorry, I got off that we postedour first video January 1st,
2017. I'm like pretty sure wemade $0 the whole first year.
If we made any money in thefirst 12 months, it was under a
thousand dollars. Like it wasnot, it was not much.

Speaker 3 (37:57):
Oh , I paid for all your time, right? .

Speaker 4 (38:00):
Oh my god. Like r you you look at the ROI back
then. No ,

Speaker 3 (38:03):
It's like

Speaker 4 (38:03):
Negative obviously it's significantly different
now, but Oh my gosh. Especiallyin terms of editing. So imagine
Mary three videos per week fora year and $0. Now if you fast
forward to year seven and we'vehad a full-time editor, we've
got staff and stuff like that,it's like your time per money
is significantly different. But, um, I think it took a whole
year. I think that first yearif we made money was a couple
hundred bucks. And then in yeartwo again it wasn't like we

(38:26):
were balling out, but in yeartwo we started to get some
momentum. I think we had like,you know , a video, we get
10,000 views. And I thinkremember we had our first like
30,000 view video and like westarted to get the ball rolling
there a little bit. And thatprobably, you know, we made
some money in YouTube , maybelike 15,000 or something like
that. But it also took thosefirst two years. 'cause I was
also doing YouTube. So let'sbacktrack. When we first

(38:47):
started doing the YouTubechannel, part of it was, Hey, I
can't keep doing this in therange forever. Um, I need to, I
need to be able to get a biggeraudience of people. But my
thinking originally was, ifI've got a bigger audience,
there's more demand, morepeople wanna come see me in
person, I can raise my prices.

Speaker 3 (39:03):
That's probably your initial thought, right? Like, I
, I will be more busy and I'llhave more money 'cause I'll be
more busy. Not exactly adifferent busy instead

Speaker 4 (39:11):
Of exactly. But in the first two years I wasn't ,
no , no one came because ofYouTube for two years. Like
zero. Not one person came,

Speaker 3 (39:19):
We saw you 'cause all your audience was not in
Bethlehem, Pennsylvania. Theywere all over the world.

Speaker 4 (39:24):
But in year three, that completely changed. Once
year three hit, we startedgetting more views. The
audience started gettingbigger. People started flying
in, people were traveling inliterally like right away in
year three, I think my thirdyear there was a guy that flew
in from Japan to come see mefor a day. I, I also remember ,
um, holy crap, I was listeningto a thing Jeff Ritter did. And

(39:44):
he said he used to do golfschools and he, he was trying
to figure out how much tocharge and he said in the
beginning when he was doing hisgolf schools , people were
paying so much to travel in, tofly in hotel, whatever. They're
paying way more to travel thanthe actual school itself. And I
never forgot that. And Istarted getting people to come
in to travel and see me and I'mthinking like, holy cow, this
person paid this in flight,hotel, whatever, I'm charging

(40:06):
'em 150 bucks and they paid 800to get here. You know what I
mean? Like, that didn't add uplike that. So it really helped
me sort of raise my price forthat . So anyway, once our
audience grew in the thirdyear, many more people started
to come in. And then my priceswent from like a hundred an
hour to 1 25 to one 50 to 180to 200 to 2 25 to two 50 to
300. Like as my audience grew.

(40:27):
So we got direct income fromthat. But it also, outside of
all the business stuff, I alsoknew I would stand there on the
range and I'd be like, I'm, I'mwith one human for the next 60
minutes. So the most impact Icould possibly have here today
is on one human. And that same60 minutes, we could film like
three videos. And I'm like, ifthose three videos right now

(40:50):
are getting at that time maybe,maybe 5,000 views per per
video, I'm like, this one hourI could, I could help 15,000
people, 5,000 times threevideos. So help one person help
15. So even though all this wasmoney and financially related,
there was also the part oflike, holy cow, I could impact,
you know, way more, way morepeople as we do it. And once

(41:10):
that third year hit, we startedto like really get into our
flow and then like year 3, 4,5.

Speaker 3 (41:17):
Yeah. But then freaking covid happened, right?
So then it was like rocket shipto the moon. I mean it like
probably really took off then,right? I mean it's already
taken off. But then it waslike,

Speaker 4 (41:27):
It went even more and it was tricky at that time
too. It's like we, we talkabout this in 2019 there
weren't, you know, there weresome people doing online golf
coaching online schools, butnot a lot. I would say less
than 10 people were doing anysignificant online golf
coaching. Like pay per monthsub subscription things.
Literally less than 10 covidhit. There's 3000 people on

(41:49):
skill list . You know, likeeveryone's doing the videos
like that. So I , there's a lotmore people golfing, a lot more
people will do online coaching,but the competition in online
golf coaching a thousand xd .
So it kind of like, you know,kind of even evened that a
little bit. I think,

Speaker 3 (42:05):
You know what's so funny? 'cause I had like, I had
Matt Friar on the show and hewas telling me he go , 'cause
like I didn't know any of this,but like he said, like all
those guys all taught togetherat the same school in England.
Like Mm-Hmm. andRick Shields like started his
channel and like was helpinghim with his channel. Like
they're all, all these guysknow each other, all friends,
right. And he is like, but thesame thing you're saying to me

(42:27):
is the same thing he told me.
He's like, we all did that toget more clients. Like that was
our way of marketing. 'causehow else were we gonna market?
We didn't think it would turninto what it , what it's
become, you know? Totally . I'mlike , that's crazy. It's so
cool. Um, but then you, so whendid you start your website to
do like the, the reviewing andall that stuff? Same

Speaker 4 (42:45):
Time 2018. End of 2018. End of 2000 . So

Speaker 3 (42:48):
Like , it was another way to monetize, right?
'cause you're like, well, youknow, then , then people can
have me view their stuff. Um ,Mm-Hmm. and you
have coaching online.

Speaker 4 (42:58):
Yeah. And it's always, again, it's like just
being totally honest about it,like, a lot of these things
were financially driven aswell. Like on one hand I'm
like, okay, so on one hand I'mthinking some of these guys
would pay a lot. They'd fly in,get a hotel and come see me for
like two hours, and that would,you know, cost, I don't know,
hundreds of dollars, a thousanddollars . I'm like, Hey, if you

(43:20):
just took a video of your swingand emailed it to me, we could
get 80% of this done for like50 bucks. Like we could, so the
financial thing ,

Speaker 3 (43:28):
Oh , and you spent , yeah, you watch the video, you
spend 15 minutes on it, or 10minutes, you're like, Hey, it's
easy. Like, I'll you all daylong.

Speaker 4 (43:34):
And you, you could , you know, nothing's as good as
in person , but you could getlike, you know, relatively
close. Um, so that was part ,but I'm like, Hey, instead of
you paying me 800 bucks, youcan pay 50. We can get almost
the same thing done. Uh , thatwas part of it. And the other
part of it was, again, thesethings sort of for me, have
always lined up timing wise .
I'm doing this personaldevelopment. I'm big into
personal development, into thispersonal development journey.
I'm listening to these guys,grant Cardone, Gary V and , uh,

(43:57):
Jim Rohn . And at that point,one of these goalsetting things
I did was about like how tocreate your dream life. So this
goal setting workshop where youhad to like write down like,
what would you want your lifeto look like in 10 years? Write
it all down. Create financialfreedom. And so I wrote down
some of the numbers I wouldhave to hit financially to be
able to get all the things thatI wrote down on that list. And
I was making, you know, thisamount and that required this

(44:19):
amount. And , uh, I start to dosome math and I'm like, I don't
have enough hours in the day toteach one hour lessons to make
this amount of money that Iwanna make. Literally
impossible. So like, how couldI make that? Like, if there was
no logistics, just don't evenworry about how you get it.
It's like, how could, how isthere someone who makes that
and how, how do they do it? Andthe only thing that I could do

(44:40):
would be like, okay, peoplepaid a monthly recurring
subscription. If I could get Xamount of people paying X
amount dollars per month, it ,it's possible to make that
amount of money was the onlything I couldn't do with golf
schools. There was no other wayin my mind at that point . They

Speaker 3 (44:53):
Have hours in the day. There was only one of you.
So it's like,

Speaker 4 (44:56):
It was subscriptions or nothing. It was monthly
recurring revenues or , or , ornothing. So again, kind of like
me starting coaching golf, it'sthe same thing of , I'm like,
on one hand I can't help a lotmore people, but on the other
hand, it's definitely like thisis the most potential from a
business perspective as well.
And that was at the end of2018. So at the very end of our
second year, in our third year.
And that's when, now, now I hadsomething to pitch in my,

(45:18):
because in the videos I give avideo out and then I say, Hey,
come

Speaker 3 (45:20):
See you in person.
Where we go, right? Oh, call meup over at the Bethlehem Golf
course. Like

Speaker 4 (45:25):
Exactly. Yeah .

Speaker 3 (45:26):
Now it's like, where can I direct , where can I
deliver this traffic? Becauseyou just gave essentially free
value for 5, 6, 8, 10 minutes.
And it's like they're hookednow. It's like, where can they
go now? What next video? Or arethey gonna watch somewhere
else? They get morepersonalized attention.

Speaker 4 (45:42):
Exactly. And so, so that somebody started pushing
that. And, and because alsoethically, like, I think that's
the correct thing to do. Likeif you watched our videos, Paul
, and you had a swing issue,and you asked me about it, if I
could see your swing, that 10 xis the chance of me being able
to help you and for the smallprice point you would pay to do
it. I do genuinely think everysingle person who watches our

(46:02):
videos, if they did the onlinecoaching, would get much
better, much quicker. So I , Ialso thought

Speaker 3 (46:08):
A little bit of they're getting direct tension
. Yeah. Like, I mean, you'regetting a bunch of free stuff,
but that's the tip of theiceberg. Like if it's what it's
about the, it's about theperson at that point. Like ,
what can we really do to fixyou? Like Yeah. You know how to
fix it. Right. Whatever thatissue is. But like, maybe you
don't have that problem, dude.
Maybe it's another problem.

Speaker 4 (46:25):
Exactly . Exactly.
Exactly. So like, so yeah, thatwas, that was the, that's kinda
how the site came about.

Speaker 3 (46:30):
That's crazy. When did you like hit your a hundred
thousand? You have a silverplaque, don't you somewhere
live in your house?

Speaker 4 (46:37):
Yeah, Mary probably has it. Um , oh , she , she's
been much more responsible forlike, the backend YouTube
success. Like, again , like fora lot of years it's, I like,
Hey, we're gonna film at oneo'clock. I show up, we film, we
go. And that's, that's what Iwas Cool . So she, she , she
did a lot of the legwork. Iwould , I would say we, I mean
we have, I don't even know wehave now maybe

Speaker 3 (46:57):
3000 now. You're at a lot.

Speaker 4 (46:58):
I think. Something about that. Yeah. So it was a
couple years ago we got thehundred. But I remember when we
got that , that was a big,like, that was a big to-do for
us for sure.

Speaker 3 (47:06):
Yeah. It's like the big numbers, right? First
thousand, first 10,000 mm-Hmm.
Next 25. Like,it's these big milestone
numbers that are like, it'shard to get subscribers. I
don't think people understandthat. Like, people might love
watching your stuff, butthey're not gonna subscribe
'cause they don't even know howto subscribe. They're be like,
what's subscribe?

Speaker 4 (47:22):
I , I don't subscribe the stuff. Yeah.

Speaker 3 (47:25):
I only subscribe to stuff when I wanna remember the
person and I like their stuff.
You know what I mean? Like, Idon't just go subscribe to
everybody. 'cause

Speaker 4 (47:31):
I'm like, yeah, that's why I , I stopped
asking. I used to pitch in allthe videos, you know, like,
like subscribe, et cetera . Andmay and May maybe we would do
better if I still did. But Istarted, like, if I would go
online and watch content, Iwatch YouTube all the time. I'm
like, I don't even click tosubscribe button. So like, I ,
I'm not gonna ask people to dosome of that. I don't do , um,
either.

Speaker 3 (47:49):
So , um, I was introduced to, to Eric from
Brixton, from Performance Golf.
And so like how did you guyslike, meet each other and like,
how'd you, because you're doingstuff with them now, you're
making content with them,aren't you?

Speaker 4 (48:02):
Yeah. Yeah. So we , uh, so Brixton , um, grew up in
Pennsylvania, not far fromwhere I was in Lancaster. Never
knew each other growing up, butwe were similar age ranges.
And, and he was close to here.
That's cool. So , so he had gotlessons grown up from coaches
in Pennsylvania that I becamefriends with as I got older and
kind of got in that communityand was studying, going to

(48:22):
seminars and events. He startsthis online coaching thing,
performance golf, and he needspeople to be in videos in the
beginning. So he hires hisformer golf coaches that he
knew in Pennsylvania to dovideos . Bob Kramer was the ,
the one that I was friendswith. And he's doing videos
with Bob. And Bob and I werefriends because we went to
these seminars. He said, Hey,Briston , you should contact

(48:43):
this Eric Guy . He's doingthese videos as a young coach,
so on and so forth. And so justsuper lucky Brisson sent an
email over, Hey, you know, I'mlooking to do these videos,
whatever, so on and so forth.
And I remember in the beginningI was like, no, I don't wanna
do that. He was like, Hey, comedown to Orlando. Come down to
Florida. We'll film for a fullday. We'll do these videos,
whatever. I'm like , I don'treally care about this .
Whatever. Mary convinced me todo it. She kind of talked me

(49:05):
into going down for the day todo it. Thank the good lord that
she did that. This is probably2018 ish the same way. And what
a great relationship it's beensince then. Performance Golf
and Brixton in particular, likewhen we first started, it was
like him and two or three otherpeople, very small team. Small
. Yeah . They've got likehundreds of, I mean, they're ,
they're crushing it now.
They're crushing it. They sell, you know . Yeah. Online

(49:26):
digital products was the mainthing. Now they're doing
training aids and physicalclubs and stuff like that.
They're crushing it . And soit's been really cool to, to
work with them and , um, youknow, create content with them
that they can utilize the teamthey have and get it to a lot
of golfers. Um, so yeah, that'sbeen, it's been awesome. And,
and I honestly think they'vegrown so much since we started
and we're at this point herenow. I think they're gonna keep

(49:49):
growing a ton over the nextlike 3, 4, 5 years. So I really
think we're just kind ofgetting started, which is
exciting. Yeah.

Speaker 3 (49:56):
I had Bricks down the show and I was telling him,
I'm like, everyone was sayinglike, oh, you know, when
Revolution Golf went away,they're like, oh, we're gonna
be the next revolution. I'veheard so many people say that.
And I'm like, bro, you're theonly person's even come close
like that . Mm-Hmm .
, you're actuallydoing it. Right. Like, you're,
you're crushing it. Right. Andlike everyone's all talk Yeah .
Crushing , like , you know,like just crushing it and it's

(50:16):
like so cool. Yeah. I mean,

Speaker 4 (50:18):
Very impressive.

Speaker 3 (50:20):
Very, very impressive. There's mm-Hmm .
There's very few. I don't knowof any other brand who's doing
it as well, as I'm honest toGod. There's not , not even in
that space. I'm talking aboutanywhere in the industry. Like
anything product, I don't care.
Like, it's crazy. It's ,

Speaker 4 (50:33):
And and they're just catching their like stride in
some areas where it's like, Ithink they're gonna keep
doubling . Like, I , I thinkthe next five years performance
golf is gonna turn somethingpretty crazy.

Speaker 3 (50:43):
Yeah , totally . I think, I think it definitely
like fills the need too , thatthere wasn't anything there in
the industry. Like it's a bunchof , there's a lot of free
content, right. But not likeMm-Hmm . not like
what they're doing. Like whereit's like the full package, you
know? Like you don't have to

Speaker 4 (50:58):
Yeah. And

Speaker 3 (50:59):
Products too. I mean, it's pretty cool.

Speaker 4 (51:01):
It's, it's awesome.
I'm really looking forward nowthey're getting into some of
the clubs and , and doing clubsand stuff too, which I tested
some of 'em , which I think arereally good. And he's given me
so many cool opportunities.
Like, I've seen , I went toplaces and met people I
would've never met and been anddone and seen because, because
of , um, Mary and then, youknow, and then because of , uh,
performance golf. So Yeah.
That's, that's exciting . Ithink if you put aside like the

(51:22):
, the golf channel itself , uh,and then you're looking at
like, other brands in thatindustry and people who are
doing stuff, performance golfis , you know, stands alone .

Speaker 3 (51:31):
Oh yeah. It's its own, it's on its own pedestal,
really. Um, and then if youthink about golf channel's been
on forever and they boughtRevolution Golf, and then what
happened? Nothing. Right?
Mm-Hmm. . Solike, you know , it's like ,
uh, I think it's cool. Ireally, I really think it's
cool. So then what are youdoing? So how many videos are
you doing a week right now?

(51:52):
Still doing three a week? Orare you slowing down to that?

Speaker 4 (51:54):
We , we pulled it back a little bit. We , um, so
one of the, you know Danny Mod? Yeah. So I did a call with
Danny . Oh ,

Speaker 3 (52:01):
No , I know who he is . I mean, yeah,

Speaker 4 (52:02):
Yeah. You know his name and his stuff

Speaker 3 (52:04):
On YouTube .

Speaker 4 (52:06):
Yeah. And I talked with him one day and , uh, we
did a call. We ended up talkinglike three hours. I was in ,
remember I was in a parking lotat my car serviced. We ended up
talking like three hours, allthings YouTube, so on and so
forth. And he was posting oncea week and we were posting
three times a week. And wetalked back and forth strategy
, so on and so , and he keptalways, he said to me, he kept
telling me like, Hey , I thinkif you posted less, the videos
would do better. Why? And wewere always so, well, I think

(52:29):
part of it too is with the wayYouTube works, my whole thing
is like being disciplined andlike, post the video, do the
thing, keep posting the video,do the thing. But if we post on
Tuesday and the video'scrushing and doing really well,
and then we post again onThursday, you still traffic
YouTube ? Yeah, exactly.
YouTube's got a , YouTube has achoice of what video to put in

(52:49):
front of potential audience,and they have to do one of two.

Speaker 3 (52:52):
And if it's you and they're liking seeing your
stuff, they're gonna just gothe next one. They're not gonna
like look at the one before it.

Speaker 4 (52:57):
Exactly. So you , it , it , it , it kills the
momentum of the video. And solooking back upon it now I'm
like, oh my gosh, like, there'sso many of these we should have
let ride. So we did a littleexperiment in April this year.
We had a video that really didwell for the first two days.
Hey, let's let this thing ridefor a little bit. We're gonna
skip the next Thursday post.
The video kept going like this.
I said, let's keep it going.
Let's skip the Sunday post.
Kept going like this. And whenyou look at the views, the

(53:20):
watch time in the ad sense , itdid three or four times better
than if we would've just keptposting new videos. Meaning the
total watch time views andAdSense of really one video.
Yes. Because it was going thisway. So if you get like a one
outta 10 video for us.

Speaker 3 (53:36):
Yeah. That's crushing , that's every
YouTuber's goal. Every timethey make a new video. So they
want make a one out 10, whichis not easy

Speaker 4 (53:41):
To do . Yeah.
Posting, posting lessfrequently. So YouTube doesn't
have, they're gonna keeppushing that first video in
front of people and it, and itcompounds. If you've got a
video that's doing really welland then you keep letting it go
and the views keep going, thewatch view , whatever, then
they're gonna look on that andsay, oh wow. That view , that
video has 230,000 views and itwas posted a week ago. Okay,
I'm gonna watch that. Versusjust posting fresh new content.

(54:02):
So now we're posting one to twotimes per week, depending upon
the performance of the video.
So it's a little bit more

Speaker 3 (54:09):
Play . You based .
So are you, are you posting oncertain days still? Are you
just posting depending on whathappened? Yeah . The prior
video.

Speaker 4 (54:16):
We'll still do the Tuesday, Thursday, Sunday. But
like, let's say we post onSunday and the video's doing
really well. We won't post onTuesday. And if it's still
right , I'll look at how manyviews per hour it's getting and
the watch time and stuff. Andif it's still doing this way,
then we'll, we'll keep skippingposts, skip until the
performance declines. And partof it too, Paul is like, we're
next year's gonna be your , youcan see it

Speaker 3 (54:35):
Too, right? Like, you'll see it like , oh yeah. I
mean , I've seen on my videos ,it's like , it's doing really
awesome and then also justdies. You're like, what the
hell? It just died likecompletely died. Mm-Hmm .
, right? You'relike,

Speaker 4 (54:45):
And dude , the YouTube, the , the internet and
the YouTube to me is like theocean. It's like, who knows
what's going on out there. Idon't even try and figure some
of the out . It's like, if itjust dies, it dies. Move on to
the next one. Really . The

Speaker 3 (54:55):
Next one . Yeah.

Speaker 4 (54:57):
Yeah. Move on to the next one. But we're, we're also
going into year eight. Like, Ican't do golf videos forever.
There's a time, there's a timeperiod on like how long we're
gonna do this whole thing. Andso part of our goal is
sustainability. Like how can wekeep doing this in year 8, 9,
10? And it's a long time .
Posting three videos a week ishard. You know, it's difficult
to keep coming up with newtopics and tell and so on . So

(55:17):
part of it's also, I wanna posta little bit less, but still
get, still grow audience, stillget better performance. But how
can we do it with less videos?
We also are gonna startbringing another talent on the
channel and test some solo andother talent, stuff like that.
Um, so I'm looking more , less,

Speaker 3 (55:32):
Do you always wanna do instructional or do you
wanna do other stuff like oncourse or like competition or
stuff like that?

Speaker 4 (55:39):
We tested some OnCourse last year. Um, like
you mentioned before, it'sdifferent. It's, it's like
we're so on . You guys

Speaker 3 (55:46):
Stay in your lane , dude . That's the problem with
YouTube. You gotta in your lane. Exactly . I try , you know ,
and like for me, I'm like, andI'm nothing at your level, but
like, if I do tech or products,like that's my lane. If I do a
bunch of like, instruction,like I get a free instruction
from so , and some instructoror whatever, it's like a good ,
good instructor . It frickingdoesn't do anything. Like, it's

(56:06):
like the worst video everposted. And it's like, then I
go back to where I'm don'tnormally do. It's like, so it's
like you have , it's

Speaker 4 (56:12):
Sucks . Yeah. And , and , and , and to that point,
it's like, you get it though,right? It's like people click
on our videos 'cause they'relooking for a certain thing.
Like for me, people wanna fixtheir swing. They're looking
for a solution to a swing issueand frustration. Yeah . That's
like, if I click on the Weatherchannel and I get sports stuff,
or I click on sports stuff andI get news, I click on news and
I get weather. Like when Iclick on weather, I want
weather. When people click onyou, if they want the techno ,

(56:35):
they that's what they want or

Speaker 3 (56:36):
Whatever . Yeah.
Products they want, they don'twant me getting a lesson. Yeah
. That's the lesson they want.
I'll go see Eric because Ericknows , you know, it's, I mean,
you know why, I mean, it makessense to YouTube too, right?
They wanna keep people on theplatform and if Mm-Hmm .
, they're nothappy with what they're
watching or like they're gonnaleave and they're gonna watch
somewhere else. So it's like, Imean, it all makes sense.
Totally. I mean, would you everstart a second channel or no,

(56:59):
you know what I'm saying? LikeEric going on course or
something. I don't know .

Speaker 4 (57:03):
We thought about it.
You know, Paul, we, we , wedid, we did a bunch of OnCourse
this past year and it was agood learning lesson for me
too, of like, it took so muchtime. Like, so we, we've got
things so dialed in with ourYouTuber, we can film, like, it
takes two hours a week for meto produce all of the stuff we
have and the income we have andso on and so forth. Two hours.

Speaker 3 (57:23):
Amazing.

Speaker 4 (57:24):
So if we do, if we , now we've got Mary , we've got
a full-time editor. I have afull-time assistant. Like me
personally, two hours. Yeah .
If we go do an OnCourse video,it's crazy. M plus two camera

Speaker 3 (57:35):
Guys. Yeah. Like, it's a whole ordeal. Like so

Speaker 4 (57:40):
Much know

Speaker 3 (57:40):
Somebody gave me good advice once I asked him. I
said, why do you always film?
Why do you always film in yourstudio? Right? Like, how come
you never go on course? Howcome you never go to the range?
He's like, because I cancontrol my environment, like in
my studio. Like I a hundredpercent can control it. I can
bust it out. And I'm like, ohmy God, he is right. Like,
because I was like trying to dothat too. Totally . Like, oh,
I'm the golf course hittingwhatever driver. Oh my God,

(58:02):
what a nightmare. Like mm-Hmm .
. It'll lookright. The audio, there's like
guys mowing, you know? It'slike Yeah, exactly. People
really care. No, they want ,they wanna know about the thing
they want , they're there towatch the thing. It's all, I
mean, and

Speaker 4 (58:16):
I wanna make it efficient. Like I this , like
we , when we do a YouTubemechanics video, if the video's
eight minutes, it literallytakes us eight minutes and 30
seconds to film it. Like it's,it's quick before turn the
cameras down . Yeah. One take,do the video. So when you have
that level of efficiency andthen you try and do these
other, these other things, plusthe views are lower, people
aren't watching it. Um, it's alot of time and energy. So

(58:37):
nobody

Speaker 3 (58:37):
Wants to watch you play golf. They don't care.
Right. I mean,

Speaker 4 (58:40):
Not the , not the current audience we have now .
Do I think we built otherchannel? Yeah, I think

Speaker 3 (58:44):
You the channel. But that's more time and more
energy. Is it like, is itworth, I mean, you , that's, I
mean, it's a businessman. Yougotta ask you like , is it
worth all that time andinvestment?

Speaker 4 (58:52):
No, and it's also not what I wanna do. Like, it's
like, for me, where I'm at withthe coaching and stuff like
that, it's, there's a lot ofpeople who golf, who are
frustrated, who wanna getbetter, who want solutions to
their problems, want answers totheir questions. I've studied
enough and coached enough anddone enough where like, I think
I can communicate well enoughto be able to give those, I
think that's more of what my

Speaker 3 (59:12):
Language is . That's you're , I mean , you're,
you're a fricking really goodinstructor and you break it
down so people understand itand you're trusted. It's like,
why would you go do anotherthing that is not who you are?
Right?

Speaker 4 (59:23):
It's like now I , I will say, I will say to this,
'cause in golf, we're gonnastick with our lane and do
that. We are on January 1st,2000 , uh, next year we are
gonna launch a, I'm gonna do a, a personal development
channel. So I'm gonna, I'mgonna do a , I wanna get into
the personal development space.
And so , um, we're gonna mimicwhat we did with the golf, with
personal development. Um, sothat will be a new different

(59:45):
thing, but that's gonna be atotally different life . Like

Speaker 3 (59:47):
What, like what that is that gonna be a whole
different channel?

Speaker 4 (59:50):
Whole different, not not connected to the golf at
all. Just like a two completelyseparate , uh, things . I ,
I'll be the person in thevideos, but it'll be Yeah.
Completely separate. Uh, but Ithink it's a cool challenge.
Whatcha talking

Speaker 3 (01:00:01):
About ? Like what , what what's the premise? I know
personal development, but likewhat ? Yeah.

Speaker 4 (01:00:05):
Like

Speaker 3 (01:00:05):
Is it more like what, I guess

Speaker 4 (01:00:08):
Yeah, I think everything that just goes with
improving yourself. Like goalsetting , time management,
building teams, like buildingyour dream life, financial
freedom, like all the thingsthat I've been watching over
the past seven or

Speaker 3 (01:00:20):
So years. You really helped .

Speaker 4 (01:00:22):
Yeah. Yeah. That changed my life, dude. Like,
some of the stuff that Ilearned that I thought was
wishy-washy go , like that goalsetting thing I did where I
wrote down that dream life.
Like when I, when I , I do allthat sort of stuff. Like, I
spend time every day when like,I meditate every day . I spend
like 10 to 50 minutes every dayvisualizing like my goals and
things I want to have happen.

(01:00:42):
And it has been unbelievablehow those things have come into
my life when I can go , thevisual

Speaker 3 (01:00:48):
Was , I was just reading about something like,
it's the same thing where it'salmost like, oh, Tony Robbins
talks about that, where it'slike you've mm-Hmm.
. But there wasan old video from like 40 years
ago. Tony Robbins was talkingabout that, and he was like
saying like, you visualize whatyou want. And like, I know it
sounds self , people say , oh,it's all . No dude. Like,
because that's what you want.
So you're gonna work towardsthat. Like, it's not like , oh

(01:01:10):
, it's not like you're creatingthe future. It's like, if
that's what you want, that'swhat you're creating, you know?

Speaker 4 (01:01:15):
And that , and those sort of things have been so
powerful for me and have, haveworked so well and changed my
life with it. Where it's like,just like I went up obsessed
and studied the golf and wantedto help people with, with golf.
Um, I wanna do the same thingwith the things that I've
learned in personaldevelopment. And it's been ,
uh, so those , you know ,those, those sort of things I
wanna do videos on. Yeah. Soit'll be a cool , it'll be a
cool story to, like, it took usseven years to build this golf

(01:01:37):
thing, and I'm gonna see howlong it's gonna take to build
this. It

Speaker 3 (01:01:39):
Should be your first video though. Like, you should,
your first video should belike, your story and why it's
not, what you're talking about.
You know what I mean? Be likefor sure. This is how it ,
like, it's like a literally astory, like a 15 minute video
about this is how we did it orhow I did it and , you know,
the foundation

Speaker 4 (01:01:54):
. And I wanted to do this the whole
way. Like this , this was theplan from day one. I just
wanted to prove it and like,put everything in place where I
could actually point to like,Hey, here's my bank account on
day one and now here's thebusiness on day one, and now
here's my life on day one andnow here's X, Y , Z . Here's
how I feel about myself on dayone. And now, like, I have the
actual evidence behind anythingthat I would talk about. So it

(01:02:15):
took seven years. That's cool ,dude . That's Yeah. To like,
Hey, I've got, got proof behindall of this , uh, this stuff.
So I feel right . We

Speaker 3 (01:02:22):
Gotta come back, we gotta do our podcast. Like
after you launch that channelon talk about , because I think
that'd be really cool. 'causepeople need to see that and
like, yeah , understand. I wastalking to somebody the other
day about that too. I was like,you know, like you can look at
things like, oh, hit the fanand broke and life sucks and
whatever. And it's like, yougotta look it the other way and
be like, if that didn't happen,then this wouldn't have

(01:02:43):
happened. This wouldn't havehappened because like, it made
me reassess things or fixthings or I mean , all kinds of
crazy happening right nowbecause of , you know, like you
would not expect. Um, no ,that's freaking

Speaker 4 (01:02:55):
Cool, dude. But I think I , I think amidst that,
we don't need to go down thislane here today too, but it's
like, amidst all that stuffhappening and , and things
changing in your life and thisgo on the next thing, like,
everything I've ever wrote downon the goal , everything I've
ever visualized, I may notalways get there how I imagined
, but dude, it is unbelievablehow those things show up. Like
show up , the financial stuff,the business, the people you

(01:03:16):
meet, the things you want. Likeit's a , uh,

Speaker 3 (01:03:20):
It's legit dude.

Speaker 4 (01:03:21):
Yeah. It's a very, very

Speaker 3 (01:03:23):
Powerful, you know , my dad used to do and I thought
my dad was full of. It's a truestory. My dad told me my , like
my cousin told me about this.
'cause my cousin , he's workedfor my father and he said that
my dad would write a check tohimself at the beginning of
every year about what he wantedto make however much money,
right? Yes. And he , every yearhe would always make more than

(01:03:43):
that number and like, it'd besome crazy number. Mm-Hmm.
. And my cousintold me that. He's like, I
started doing that 30 years ago'cause your dad told me to do
that. And he is like, you knowwhat? It worked. And I was
like, I remember being a kid,him telling me that. And I was
like, what? Crazy . I mean, Idon't know . Yeah. I think it's
like , man , like you manifestit, right? Like

Speaker 4 (01:04:01):
Yeah. And , and you start thinking like, like, like
I said before where I said thedream life thing where I was
making this amount and I said,Hey, my dream life gonna cost
this. So that , that number forme was 1.2 million. I'm like, I
gotta make $1.2 million a yearto like, do all these things I
wanna do. Now, prior to that, Iwasn't thinking about never 1.2
million

Speaker 3 (01:04:19):
Cost an hour , seven an hour. You're like, I'd just
be happy making $14 an hour,

Speaker 4 (01:04:23):
But like, how am I gonna get to making 1.2 million
if I'm never thinking aboutthat? If I'm never, I don't
know where I'm going with it.
But now all of a sudden if Istart thinking about that, then
I start like trying to solve,okay, like, how could I do
this? Okay, I would need tobuild a subscription site.
Okay, how would I do this?
Okay, we didn't need this .

Speaker 3 (01:04:39):
Yeah , you feel way outside the box, right? Like,
and then you start realizinglike, there's only so many
hours in the day. How in thehell am I gonna even even get
to that? I can't work that manyhours. It's impossible. Right?
Oh ,

Speaker 4 (01:04:48):
And then you start to see opportunities like,
okay, then I happen to meetthese guys who could build the
website for us. Like, thathappened, okay, I wanna do the
YouTube channel. I happen to bemeet Mary. Like, those are
opportunities that are alwaysin front of us. I've

Speaker 3 (01:04:59):
Never been open to that because you , if you're
just like fixated on like Yes ,working

Speaker 4 (01:05:02):
Exactly.

Speaker 3 (01:05:04):
Making my 50 bucks an an hour.

Speaker 4 (01:05:06):
Mm-Hmm.

Speaker 3 (01:05:06):
, you know, I drive my fancy car
because I think I'm cool. Yeah.
I I I could talk all day aboutthat. I think it's , I

Speaker 4 (01:05:13):
Think well , we'll , hey, we , we , I , I'll make a
thing here too. I mean , thenext two , we're gonna post a
video a week for the next twoyears. So we'll do a hundred
YouTube videos , um, in thenext two years, once we do our
hundred video, we'll come backand we'll do a, we'll do a
hundred video celebration.
We'll do it two years . That'd

Speaker 3 (01:05:27):
Like , we're like , what ? Like, and I'd be like,
oh, it won't be 1.2 million, belike one point 10.2 million or
something crazy. Yeah.

Speaker 4 (01:05:33):
Hopefully, bro , you could

Speaker 3 (01:05:34):
Blow up . I already know it with what you're doing.
Like you're , I know you're,you're already crushing it, but
like, the you're doing withperformance golf and that, like
everything else, sky's thelimit, dude. Like, seriously,
thanks

Speaker 4 (01:05:44):
Man. Thanks man. I'm excited. Yeah . Serious .

Speaker 3 (01:05:46):
I was , I was excited because I , I , I guys
Dr . To Bricks and I was like,I want that to Eric. Oh, I'll
text him right now. And he islike, okay, cool.

Speaker 4 (01:05:53):
.

Speaker 3 (01:05:54):
So hell yeah. I mean, you guys, I , where can
people find you? I could talkto you for three more hours
right now, dude. But I know . Yeah,

Speaker 4 (01:06:00):
I , I I almost feel bad 'cause we did so much
YouTube stuff like that. Wedidn't really talk into golf ,
uh, golf extra stuff, butthis's about

Speaker 3 (01:06:06):
Business this behind the brand . Like , people wanna
know about Eric Moore . Like ,who the hell is he? Like, not
like, oh yeah, they , they canlook on YouTube to see who he
is, but , but like , who is heas a person and why is he who
he is? You know? And what yeah,how does he do it? I mean, this
is, this is the real deal.

Speaker 4 (01:06:21):
Yeah. No, this, this was great. Yeah. I think if
people want the actual like,tactical , uh, golf stuff, you
can go to the YouTube channel,air Warn Golf, they got all the
how to videos. If you searchany, anything you're struggling
with, put my name in front ofit and type that thing in .
You'll see some videos on theirInstagram too, if you want some
shorter stuff. There's some,you know, 30, 62nd clips on
Instagram and TikTok. We'vebeen pushing hard this past
year. I don't know whatever

Speaker 3 (01:06:42):
Platform. Oh , is that turning out? All right .
How's

Speaker 4 (01:06:44):
It's been really good. Been really good. I mean,
we , we have to still figureout how to monetize that
platform better, but in termsof building audience, we talk
shock . We went, we went theGary V route too, where it's
like, we'll take a YouTubevideo and clip that up and use
those clips on , um, differentplatforms. What's nice about
our golf videos is everything'severgreen when I'm talking
about how to , how to how yourleft arm works . That was true

(01:07:06):
30 years ago. That'll be true30 years from now. It's not
like a news thing or somethingthat's time sensitive. So

Speaker 3 (01:07:11):
A product that's only good, like a new driver,
you know, or something

Speaker 4 (01:07:15):
Like that . Exactly.
Yeah. People won't watch thatin seven years, but they're
gonna watch how I fix how tofix your Fat Shots type of
thing. So we've got, we've gotso much content that we can
clip up and put on otherchannels. I'm like, man, me ,
me, refilming, this stuffdoesn't even make sense. Like,
let's go grab it from that . Soanyway, TikTok has been been ,
yeah ,

Speaker 3 (01:07:31):
I gotta take stuff .
I got all kinds, I get tell youabout that kind of stuff. I ,
this I , gee got all talk , I ashow about it. Like , um, you
should do TikTok Shop, sellsome, Eric .

Speaker 4 (01:07:41):
We just , we just started it . We just, we just
start . We, it's funny you saidthat. We literally just like ,
um, and I don't know much aboutit, but they , I know the
people on the team would havejust started that because it ,
that's a whole notherconversation for

Speaker 3 (01:07:53):
To have too . I've , I had friends from like other
golf brands that started TikTokshop and they're crushing it
and I'm like, really? They'relike , oh yeah, for sure, dude.
I'm like , for reals? I'm like,Instagram tried doing that and
didn't do anything. They'relike, no. Like legit. Like ,

Speaker 4 (01:08:06):
Well, I'm in , if you know how to do it and , and
run it, send , send me someinfo, man.

Speaker 3 (01:08:09):
Yeah , I'll tell you . Yeah , I'll see who told me.
I mean, I could , but like,that's the thing too. It's like
TikTok is going after Amazon'swhat they're trying to do,
right. In terms of like thatkind of thing. I don't know if
an or , but I don't know .
They're always going .
Everyone's going after eachother all the time anyways,
dude. I mean, yeah. Yeah. Well,thank you for being on the
show. You guys gotta check outErica Gono . He's all over the

(01:08:31):
place. You just type his nameon like Google, you'll see all
his videos and you'll find hiswebsite, or you go to
Performance Golf, you'll seehim there too. Um, it's one of
their instructors. Um, and I'mreally excited to having him on
the show. This is cool. I I , Ionly knew Eric from his content
on YouTube. I did not know himas a person. So you're a cool
dude, man. Thanks for being onthe show.

Speaker 1 (01:08:51):
Thanks for listening to another episode of Behind
the Golf Brand podcast. You'regonna beat me a golf stay
connected on and off the showby visiting golfers
authority.com. Don't forget tolike, subscribe and leave a
comment. Golf is always morefun when you win. Stay out of
the beach and see you on thegreen.

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#125 - Eric Cogorno (YouTuber)

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#125 - Eric Cogorno (YouTuber)