#131 - Puttr: Matt Allard

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PUTTR is an AI-powered putting mat that's changing how we practice golf and making it more fun. While putting makes up 42% of your golf shots, most people find practice boring and lonely - that's exactly where PUTTR comes in, turning your practice into a game and connecting you with players worldwide.

This mat's loaded with features to make practice better. You'll find 27 different tee spots from 3 to 11 feet, so you can switch up your routine. The AI technology tracks your performance and gives you real-time feedback and stats to help improve your game.

What makes PUTTR really special is its games and challenges. It's got over 20 different ways to play, including fun modes like "On Fire," "The Lab," and "Beer Pong." You can practice on your own, challenge your friends, or compete with others online.

Whether you're just playing for fun or taking your golf seriously, PUTTR works as both a training tool and gaming system. It's super easy to move and store - just roll up the ball return, power cord, and carpet into a compact box.

PGA pros and teaching experts love how PUTTR adds real pressure and competition to practice. It's perfect for young golfers too, making it ideal for coaches and a fun way for kids to get into the game.

Bottom line? PUTTR's making putting practice more fun, easier, and more effective - it'll probably change how you think about practicing your putting game.

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Episode Transcript

Speaker 1 (00:02):
what's up guys?
Welcome to the behind the golfbrand podcast.
We are back after a littlehiatus and welcome to season
five.
It's a whole new year of a lotmore brands, a lot of old brands
.
We've talked to before a lot offriends and I'm really excited
to have my friend matthew allardfrom putter.
If you guys don't know whatputter is, it's probably the

(00:23):
coolest putting training aid.
I don't even know how todescribe what it is.
It's like it's like a piece ofart for practicing putting, but
it's ai powered.
I don't even know.
It's hard to explain, but it'ssuper cool.
I reviewed it last year and I'mreally having excited to have
him on the show.
So welcome to the show.
Thanks so much for having me.
I appreciate it.
So where are you located?

(00:43):
Right now I'm in London.

Speaker 2 (00:46):
England.
Is that where you're from?
Yeah, you can tell by my accent.
I'm from the north part.
I'm actually from New England.
Hey, really, I'm from NewHampshire Are you from New
Hampshire, that's cool, which,now that I've lived in the UK
for like a little over a year, Irealized how unoriginal the

(01:06):
founding fathers were, with allthe naming.
But yeah, so, from NewHampshire, grew up playing a lot
of indoor golf on like cutoutcarpet because it was freezing,
and so moved to London, thebirthplace UK, the birthplace of
golf baby.
So it's good to be here.
What made you move to London,the birthplace UK, the
birthplace of golf baby, so it'sgood to be here.

Speaker 1 (01:24):
What made you move to London?

Speaker 2 (01:28):
We, you know, my wife is an interior designer and I
can basically work anywhere witha laptop, and we're living in
LA.
I lived in LA for the last 15years, so we wanted to do
something different and wedecided on London.
I used to come here for work onmy last startup and, um, just
love, love the city and love theaccess to europe.

(01:49):
So we decided to to try it fora few years and see how it goes
so did.

Speaker 1 (01:56):
You grew up in new hampshire, right, and then, like
, did you go to college out inthe east coast or were to go to
college?
I did, yeah, east.

Speaker 2 (02:03):
Coast, or where did you go to college?
I did, yeah, I went to GWGeorge Washington in DC.
Oh shit, someone's smart.

Speaker 1 (02:07):
They have a good law school.
I know that they do.

Speaker 2 (02:10):
Yeah, they're a good law school and good medical
school too.

Speaker 1 (02:16):
So what did you study there?
Computer science.
I'm like you have BCS orsomething.

Speaker 2 (02:23):
Yeah, yeah, computer science.
I was an engineer and actuallyI also played on the golf team.
Oh really, so you're good.

Speaker 1 (02:28):
I mean, did you get a full ride?
I didn't get a full ride.

Speaker 2 (02:32):
I did get some aid, though, which was nice, but I
quit after a year.
I quit after a year.

Speaker 1 (02:40):
Why did you quit?
Because you were drinking andthey were like yo bro, you're
off the team.
I mean maybe.
I don't have a lot ofscholarships that lost in the
freshman year.
That's why.

Speaker 2 (02:54):
Well, I think there comes a time in a person's life
where you have to be honest withyourself, and I think that up
until going to GW, I actuallyinterviewed at some legit like
Arizona State and U of.

Speaker 1 (03:08):
A Party school USA.
It was like the number oneparty school ever.

Speaker 2 (03:12):
But also, like the golf team, you're walking around
there.

Speaker 1 (03:15):
That's legit.

Speaker 2 (03:15):
That's like the number one.
Yeah, they were there.
It's like oh, here's picturesof Phil Mickelson.
They even did facility too,which is super sick.
It's unbelievable.
But doing, you know, but doingthat, I realized that I was
nowhere near good enough to playon that team, and so GW was D1,
but it was like pretty lowlevel.

Speaker 1 (03:33):
But you get to play but you're not.
Yeah, I've had a lot of guys onthe show that have said that,
like a lot of professionals,even like famous instructors,
they're like I just realizedthat I cannot play it.
I'm not that.
Yeah, I'm good, but I'm notthat good.
Right, right and exactly.

Speaker 2 (03:48):
And so once you have that realization, you're like
maybe I should focus onengineering.
And you know, because the golf,even though it's low level d1,
the time commitment is nuts andlike gw, is right in the middle
of dc, so like just getting tothe course is an hour each way.
So you add that to likepractice every day, gym, study
hall and yeah, like on Thursdaynights when all my friends are

(04:10):
like going out to the bar andI'm like driving to Rehoboth
Beach to go play in a golftournament, you're kind of like
why am I doing this?
Like, if I'm not going to gopro, what am I doing?
So you know, obviously we havea full ride, that's the reason.
But other doing, um, so youknow, obviously if you have a
full ride, that's the reason.
But uh, other than that Ididn't.
So I just said you know what,I'm gonna focus on school and
play for fun.

(04:30):
And then I walked back onsenior year as a walk-on oh wow,
I tried out and made it.

Speaker 1 (04:36):
Yeah, so I got some good free golf my senior year um
, who started you into golf,like your dad, your grandpa,
your grandma, or what?

Speaker 2 (04:45):
yeah, my, my dad, my dad.
I was always played, I alwaysplayed baseball, and then my dad
did you really so?
Yeah let me guess you'reprobably a pitcher second
baseman yeah yeah yeah and um,you know, loved it and.
But I always grew up likearound the golf course, but more
, just like you know, I'd caddyand stuff um as a job during the

(05:08):
summer, uh.
And then when I was like 15 Iwas on three baseball teams.

Speaker 1 (05:13):
I was like I got burnt out and I just kind of
gravitated to golf um were youover playing like do you feel
like, or did you get injured oranything, or just was like
completely just burned out,because you're like burned out
yeah I mean, it's just, likeyou're just go.
I mean, it happens dude, likeespecially now, even worse.

Speaker 2 (05:32):
Now I'd say yeah when you're like 13, to go to like
six hours of practice every day,like with three different
coaches.
You know it's, it's a lot.
And like golf was so theopposite of that right, Like I
could just go play and be out onthe course with like a friend
or a couple friends.

Speaker 1 (05:48):
Yeah, have fun and not like, think it's like
screaming at you.
Nobody's screaming at you,you're not doing the same thing.
You're not doing the same thing.
You're not doing the same thing.

Speaker 2 (06:06):
You're not doing totally different thing and I
just and I loved it.
I mean I always love being onthe golf course so it just kind
of just gravitated towards itand then just kind of took that
on full time and quit baseball.

Speaker 1 (06:18):
Yeah, like my younger son plays baseball, my older
son doesn't, but like he wantsto play baseball like MLB it's
his dream, and I'm doesn't.
But like he wants to play basedon like mlb, that's his dream
and I'm like all right, dude,like I will support you, but
like I'm not gonna push youright.
Like so right, if you want togo to the gym with me at 5 30 in
the morning right now, youshould call me at 5 30 in the
morning before school dude, he'sbeen doing it I was like holy
crap, he's 12.
I was like mad props, dude, likeyou're telling me, like even

(06:40):
after a month of he's been doingfor a month straight, I was
like that's awesome, like Iwould never have done that.
I mean, yeah, we got devotedyeah, I mean that's great.

Speaker 2 (06:49):
I mean if you can keep it, just make it fun.

Speaker 1 (06:51):
I mean if you make it fun for them parents, dude,
they're like some real psychoparents in baseball.
You know that like oh my godpsychos.

Speaker 2 (06:58):
I still remember names.
It's like traumatizing.
I remember the name, I won'tsay it.
Uh, yeah, he used to like comeout on the field arguing with
the ump, who's like a volunteerdad kid, yeah I do.

Speaker 1 (07:11):
I've seen in the last year I've seen two parents the
same family, husband and wifelike getting a fight with the
umpire after the game, like itwas a tournament but it didn't
even matter.
It was like a crappy ass, likeit was like we couldn't get the
good tournament, so we got thislike reject tournament and like
they were that pissed I was like.
And then the coach finally saidsomething to like in in uh, the

(07:34):
group chat or whatever he's.
Like you know, like everyone'swatching you.
Your kid's gonna have areputation, dude.
Like you're gonna be known asthe weird parents.
So chill.

Speaker 2 (07:42):
Yeah, it doesn't really.
I mean it doesn't matter.
Even if it's a Little LeagueWorld Series, like, it's still
not that important that you needto like do that.
It's like it's kids, you know,let them have fun.
Yeah seriously.

Speaker 1 (07:55):
So then you played in high school.
Did you play golf then too, or?

Speaker 2 (07:57):
not really.
Yeah, I played high school.

Speaker 1 (08:06):
I actually started the team in my high school
because they didn't have one um,and then, uh, yeah, played at
gw and then, you know, umgraduated and then and graduated
or what.

Speaker 2 (08:10):
After that, work for a living?
Yeah, a couple like shortlyafter graduating, um, I was
pretty over dc and then um movedto la for a job and then doing
what I was actually working inthe hospitality space, um, doing
like or the cw computer guyyeah, like doing like websites

(08:31):
and like back of house crmsystems for a big hospitality
company in la um, but then Iactually quit that after you
made the cubicle of your dreams.
Yeah, um, I actually worked fora pretty cool company and we
were on um completely unrelatedto this podcast no, it's fine, I
mean the dude's all golf thiswas, like you know, I'm an east

(08:52):
coaster, so I'm like pretty likeI get to meetings like five
minutes before and, like youknow, I'm pretty like come with
notes and come prepared and Imoved to la and it's like the
opposite of that.
Like everyone's 30 minutes lateto everything and you know, um,
there was always this joke likeif you show up late to a
meeting with a coffee, you know,it's like um, so, but they were

(09:14):
, they were shooting like thehills spinoff.
I'm really that maybe it was thehills, which was a spinoff of
something else, but I rememberit was I went for a meeting and,
like heidi it's heidi montagwas at the desk and I had like a
conversation with her.
That was very surreal.
And then I talked to my friend.
He was like dude, that's noteven his assistant.
This is like a show they'reshooting and they're gonna ask

(09:36):
you to sign a waiver.
And I was like what?

Speaker 1 (09:39):
and I'm like this is in the office, oh uh, because,
um, oh, my god, it's so random,so anyway, so la was, um was
interesting, and then this is inthe office, oh, cause.

Speaker 2 (09:47):
Oh my God, that's so random.
So, anyway, so LA was wasinteresting, and then, and then
I started a company that was inhospitality and we did the
world's first iPhone hotel inMalibu beach in in 2008.
And what was that?
It was basically it's like amobile app company for hotels
and casinos, so like if you'veused an app at a virgin hotel or
at a, I mean, you know like anyhotel app, even like ones where

(10:11):
you open the doors now andstuff yeah, that's what it was.
We did, like the virgin hotelsthat you could.
You could scan the door, youcould order room service from
your phone, you know.
But again now that's kind oflike expected where in 2008 it
was like the first one cuttingedge.
Yeah, um, well, actually todate it, we were actually
handing out ipod touches becausethat was like still blackberry

(10:31):
days.
Oh yeah, I remember that I hada blackberry.
Oh, me too, I had the one.
Like awesome.

Speaker 1 (10:36):
I wish they still had that.
Do we get small?
You type really fast the typing.

Speaker 2 (10:40):
Yeah, I still don't love the typing on an iphone
like the.
The real keys was something.

Speaker 1 (10:47):
I'm surprised it wasn't coming on retro phone
like that.
I feel like they've made cases.

Speaker 2 (10:52):
Remember the bold that had the leather back.
It was a little briefcase.
It felt so official.
It was just a badass.

Speaker 1 (11:01):
In 2000, I went with my dad to go to court on
something.
He had a Palm Pilot dude.
It was like real janky.
He was a palm pilot and Iremember I was walking around
thought I was all hot with this.
Like, look at me, I got a palmpilot and I was like I think it
was the biggest piece of shit,like it didn't even work.
You know, yeah, I mean, it wasso cool, it was novel.
Yeah, it was novel, that's abetter way of saying it.

(11:23):
Yeah, it was like you'rewatching TV now and you see old
phones.
You're like, oh, I rememberthat I had that phone.
I had that phone.

Speaker 2 (11:28):
Like yeah, there's, there's um, there's actually an
exhibit on them now in Londonabout like all the history and
there's like crazy, I rememberall those I'm only using a video
game.

Speaker 1 (11:43):
Sure film, they first like came out, you actually get
a video game for it, and it waslike brick breaker.

Speaker 2 (11:48):
Brick breaker was the other one I had, I think I had
a like knockoff centipede gameor something there was a color
one.

Speaker 1 (11:57):
Yeah, the snake one what it was called yourself yeah
, yeah, good times, and thenlike maybe to pay for like rings
and stuff, and you thoughtyou're hot because you had, like
you know, come hot stepper orsomething I don't know like as
your ringtone.

Speaker 2 (12:11):
I think it was like well, there's a story about like
chameleon air on um, they seeme rolling.
I think is the song which, like, he kept all the rights to the
ringtone, which back then, likeno, none of the execs even
understood what that was.
So they were like fine to theringtone.
Which back then, like no, noneof the execs even understood
what that was.
So they were like, fine, keepthe ringtone and we're going to
sell your CDs.
And and I think he made like 12million on the ringtone, like

(12:33):
the first year it was like themost popular ringtone.
It was like the and it was likeremember the MIDI?
Like Dan, dan, dan there, yeah,yeah.

Speaker 1 (12:46):
But he made like he made like a big chunk of money,
um, on the ringtone, which is afunny idea to even say now, like
if you explain that to a 12year old now they'd be like
what's a midi yeah, and likewhat's a ringtone, like I mean
they already have them all likeloaded stock, you know I like
somewhere here I have like myoriginal ipod, like the big one,
the brick one, I bet I don'tthink it turns on, but they'll
really fix those now.
Like you, take them back toapple store, they'll fix it for

(13:07):
you I don't know, I don't knowwhy.
I mean, now it's like it's likea big one.
You turn the wheels, the wheel,yeah, yeah, yeah.
Sorry, we're digressing a lotand nerd talk, um.
So then you did their first appand then what happened?
Did you sell that company or tobust stole?

Speaker 2 (13:24):
that company?

Speaker 1 (13:24):
yeah, that company got acquired in in 21, 20, 2021
well, that was like your maingig for the last, like while
right, I mean when did yougraduate?
College.
What's that?
Well, you're graduate college,like 2008.
7 0, 4.
Oh yeah, I'm trying to go backto the hills.
I'm like when was that tv showon?

Speaker 2 (13:43):
yeah I, you did that thing for 17 years.

Speaker 1 (13:45):
Holy crap, your app.
No, you did it for 10 years.

Speaker 2 (13:50):
13 years, yeah, 13 pretty much.

Speaker 1 (13:54):
So you were the CEO of that app company, or you were
a co-founder, or what did youguys do?
Yeah, co-founder and CEO.

Speaker 2 (14:02):
Yeah, it was fun.
I used to travel here all thetime from LA.

Speaker 1 (14:06):
Um one of our biggest customers.

Speaker 2 (14:08):
Yeah, like a lot of.
Uh, one of our big customerswas actually in Brussels and but
yeah, so, um, wow, but duringCOVID and I was kind of in the
process of selling that company,oh God.
It's like nah, it's like Iremember that.
Um you know, what is alwaysweird to me about COVID was that

(14:29):
like remember when, all of asudden, we didn't have to wear
masks.
I felt like there wasn't adiaper, yeah, but I felt like
there wasn't enough of like acelebration.
That like it was like all of asudden you could go to the
airport like and everyone, youcould see everyone's face, like
and and there was no like heyguys, now we can take the mess
up.
Um, it just kind of happenedand it was like god, after like

(14:50):
two years of like crazy town, uh, and there was no formal like
firework show to unmask orwhatever.
But, um, yeah, during covid Ibasically that's kind of where
the the idea for putter came.
Because why?

Speaker 1 (15:04):
because you're just like hanging out at your house
and you're like trapped in myhouse um even app hotels which
no one was traveling right, andhotels were really things were
not good in the brick and mortarspace.
Let's just say that especiallyyou're trying to like sell
software right and all of asudden they're like oh yeah,
guests like oh yeah, I mean it'sbrutal.

Speaker 2 (15:24):
I mean you know, like caesar's was one of our biggest
customers.
I mean crap, dude, they shut.
I mean they shut down vegasfrom like I remember that.

Speaker 1 (15:32):
I mean yeah like you haven't been to vegas since like
2020.
Like I know it sounds weird,but that was like right before
kobe.
That last one was there and Iwas like that's five years ago
because, cause, I don't know,yeah, things have changed, I
think, uh, since, but you knowit's.

Speaker 2 (15:50):
I would say Vegas isn't what it used to be.
Obviously, I think people havealways been saying that, but, um
, I don't know, they go, it goesthrough cycles, and I think
when you go there for work too,you get jaded, um, but uh.
But yeah, you know, I had a twomy son was two at the time
during in the peak of beginningof COVID, and I was like, well,
you know the tiger way, right,like start at the hole and work

(16:13):
backwards.
I'm going to order a puttingmat off Amazon and work with
them on putting, and then he'dlike go to bed and I'd be like,
all right, now I'm going to workon putting for my like Saturday
morning game and to bed, andI'd be like, all right, now I'm
gonna work on putting for mylike Saturday morning game and
um, and that combined with beingon the peloton literally every
day because, like gyms wereclosed beach oh yeah, I bought a

(16:34):
peloton dude.

Speaker 1 (16:35):
It was like and I bought it right before, like you
couldn't remember, you couldn'tget anything like.

Speaker 2 (16:39):
It was like oh, a three-month wait, oh yeah, um,
well, I I luckily was like anearly adopter.
I had I've had a peloton for along time but yeah, once covet,
I mean it like saved my life,you know, because it gave me
like some workout to do and likekind of a an hour to um.
But you know, one of the thingsthat was so interesting was,
like you know, putting on thisputting mat and you hit three

(17:02):
putts and you're bored, um, andI'm like I just want like some
feedback and statistics to likesee if you know if I'm hitting
seven footers or nine footers.
Like where am I making them?
Like how many am I making?
Like let me change my grip alittle bit and like see if
anything changes.
But like there's no feedbackfor that.
And then you know, having justbeing in golf, you see, like for

(17:26):
club data, like TrackMan I mean, it spits out like a hundred
numbers about everything and ifyou go like it fitted for
literally any club except aputter, the amount of data that
comes back is incredible.
But yeah, and I was just kindof like as an engineer, I was
like, so how can I score this?
Basically, like how can I makeit fun and like make some kind

(17:48):
of game out of it, and that'sreally kind of where it started
and then just basically startedbuilding it out of wood in my
garage and then, you know, gotit off the ground, basically.

Speaker 1 (18:00):
So like what was the prototype then?
Was it really made of wood andlike a putting mat with an ipad
on top or what?

Speaker 2 (18:08):
yeah, yeah, I mean I, basically I, I 3d printed the
mount that holds the camera andthe computer and I laser cut
baltic birch wood which is likethat eighth inch thick wood,
that, like every like you seethose, like you like you know
those models they sell the kidsfor, like Da Vinci, and they're
all.
All that is is they're takingone piece of wood, which costs

(18:31):
like a dollar, laser cutting it,you pop all the wood out and
you put it together because it'svery precise.
Um, so, anyhow, learned how todo that.
I found a laser cutter inRedondo beach.
Where'd you live?
In LA, in Redondo?
Well, that was the last place Ilived.
I lived in before that PV andbefore that Hollywood, right in
the middle of Hollywood.

Speaker 1 (18:52):
But that was when I was young and in my twenties,
and my buddy has a, a, a studioor a a club and in Redondo, like
the like minimal golf bags,they have like a oh Sam, yeah,
like minimal golf bags.
They have like a oh Sam, yeah,sam, yeah, I'm boys, yeah, it's
my good friends.

Speaker 2 (19:08):
Oh cool.
Yeah, you know it's so funny.
I have a great story, so justsee, I'm sorry.
Well, a minimal story, Um, andI have uh, my golf bag is a
minimal golf.
It's the last one.

Speaker 1 (19:23):
Yeah, I'm that one yeah.

Speaker 2 (19:24):
It's not the newest one, but we are.
I'm buying a new, the newestone, as a giveaway for one of
our online tournaments.
Um cause I love the brand.
I mean love.
He's really innovated on thegolf bag and that was you know.
It's funny.
I still have like a sunmountain bag from like high
school and I was like bag andliterally I'm taking my son to
school and I at the time I meannot to, I'm not a, I'm not a

(19:48):
douche, but I had a golf cart inla and you know I was one of
those guys on the beats thatdriving his golf cart and um and
like I drive by this place andit used to be another place, and
there's these like the originalone, the one in the original
club, or no?
no, I don't think so the big baylike garage yeah, the rest of
the main one, yeah, in redondoin redondo.

(20:10):
That one, um, this was like Idon't know, maybe five years ago
and um, and like, I just driveby and I like look in and I see
like a pool table, a half pipeand a golf sim in the back and
I'm like I don't know what thisplace is, but I want to go in
there.
I mean, you know, it's likethat looks super cool and uh, so
I just dropped my son off,parked the car, walked in.

(20:32):
I was like what do you guys do?
They're like we sell golf bags.
I'm like no way.
Um, but yeah, super cool, dude,love his product.

Speaker 1 (20:39):
Um, dude I could work , like because you can be a
member at that place and you canjust like work out of there or
whatever dude, that'd be thecoolest place to work out of,
right, because like it's openoceans, like what block away
it's always breezy in there, youcan.
It's just like everyone's cool.
I don't know like I love thatplace yeah, redondo's awesome.

Speaker 2 (20:57):
I mean, you know south bay is great.
Um, obviously, being on thebeach is great.
I don't surf, so like you'repaying a premium for the rent if
you don't start to be thatclose to the beach, but but I
loved it and also being thereduring COVID was like an
absolute godsend, cause I couldjust like take my son to the
beach and it was basically ourown beach, basically a private

(21:17):
beach, every day.

Speaker 1 (21:19):
So that was great.
The beach is closed.
I can't remember, back then Wasit closed, you know there were
some I'll back then.

Speaker 2 (21:27):
Was it closed?
You know, there were some right, I'll never forget it where,
like I think it was a it wasjuly 4th where the restaurants
were open and the beach wasclosed.
I mean, there was there was apoint in time where they were
pulling surfers.
Like the coast guard waspulling surfers out of the water
and I'm like I'm pretty sureyou're social distancing if
you're surfing like I don'tthink you can surf like within
six feet of anybody.
Um, but yeah, it was crazy townand yes, the beaches were

(21:50):
closed for like a short period,but then they reopened them and
we're like, yeah, just socialdistance.
I mean, especially in redondo,the beaches are massive, like
you don't need to be nearanybody, they're not busy,
they're not like santa monicavenice yeah, it's not popular.
Yeah, it's like houses overthere and yeah, it's all houses.
It's wide open.
There's no one there.
I mean, you have to walk downfrom the strand, so it's like,
and it's just such a deep beach,you know, like from the strand

(22:11):
to the ocean is like 500 feet,you know it's huge.

Speaker 1 (22:15):
So, anyhow, um, yeah, love rodondo, but um, so then,
okay, so you came out with when,when Putter first came out,
when was the first viable?

Speaker 2 (22:28):
prototype out?
Yeah, great question.
So we had a also kind of COVIDrelated.
We had definitely like a falsestart.
So I launched the Indiegogocrowdfunding campaign to fund
the first batch of units with aprototype that I had made, and
that was in October of 2021.
And then there was a chipshortage, which a lot of people

(22:55):
forget, but in 2022, I can tellyou two companies that do not
forget it, which is Tesla andEasyGo and I know that because I
was buying a golf cart andEasyGo it was like the chip that
makes it go, they couldn't get.
But they had their whole fleetof 2021 golf carts built like

(23:19):
tires on, like ready to go, butthere was this one chip that
they couldn't get.
So they just literally had tosit on all that inventory for
like a year.
It was crazy, um, so ourproduct basically got, you know,
delayed um, you're right, laston the list to get the chip yeah
, I mean, obviously right, we'renobody.
So, like you know, apple andtesla are spin, are getting all

(23:41):
the silicone um, and so that'swhat it came down to was a
silicone shortage, um.
But you know, bottom line waswe ended up shipping in january
of 23.
So did you meet your goal?
Indiegogo, or whatever.
Yeah, we actually did great.
We did um, we beat our goal inthe first hour and um, you know,
plowed, plowed through it anduh, and I think the other and

(24:04):
the other thing that was like areally good.
You know, indiegogo was kind offor me like the test of like,
all right, do I really do thisbusiness?
Are people gonna buy this?
You know, expensive putting mat, do people really care about
putting um, and so it was kindof like the litmus test.
You know, before I was like allright, now let's really tank.

Speaker 1 (24:24):
You'd be like this is a dumb idea.
Idea Move on Right.

Speaker 2 (24:26):
Yeah, if I didn't sell any, I would have said all
right, let's, you know, go get ajob Um and so.
Uh, you know, luckily we didreally well.
And the other thing that was, Ithink, a great indicator was
you know, our first, you know,whatever that is, 400 customers,
four or 500 customers.
They waited 16 months frompaying to getting the product

(24:49):
and like and, and nobodycanceled.

Speaker 1 (24:52):
Everybody kind of looped right and said hey, like
we're waiting on chip.

Speaker 2 (24:55):
Absolutely, we're ready to go.
It's like, yeah, verytransparent, totally over,
communicative, and you know, andat the end of the day, right
Like you couldn't get a Teslaeither.
So it's not like it was a, a,an issue that was unique to us.
It was a global issue, um, andso everybody kind of knew and
like what a weird time that was,right.
I mean just thinking back on2020, 2021, I mean jesus, um, so

(25:16):
anyhow.
So, yeah, january 23 is when wefinally shipped our first you
know by then, years ago.

Speaker 1 (25:25):
What's that like two years ago?
Yep, it was like when the firstunit went out yep, exactly.

Speaker 2 (25:29):
So it's basically been two years in the market um,
and now we've we've got about 4000 units out there um and
which is cool if you think aboutit, because, like it's like,
how much does it cost?

Speaker 1 (25:40):
like five, they're 5.99.
Yeah, so times that 4 000 likeit and it's like not like
something, you know it's not.
You're buying, buying somethingon Amazon that's like $30.
For sure, it's like, thisthing's awesome.

Speaker 2 (25:53):
Well, thank you.
Yeah, I mean well.
And also, when you compare itto like SIM prices, it's
actually very cheap, but whenyou compare it to like a piece
of carpet putting mat, it's-.

Speaker 1 (26:03):
But most SIM stuff putting is terrible, Like almost
all of them, except for a smallhandful.

Speaker 2 (26:10):
I'm glad we don't have to debate that because,
yeah, I mean it's crazy.
You know we've gotten a lot ofrequests to integrate.
You know, because as acompetitive golfer, I mean you
know I've always said like thedifference between the pga and
the corn ferry is putting.
Um, like all the guys on cornferry can hit a 350 and bend a

(26:33):
three iron any way they wantright and hit it as high as they
want and do everything.
Um, and I think putting is, andwhen you see the guys winning
you know it's all because youknow putting is usually what's
kind of putting them over theedge.
And it's weird because, like,when you really look at like
numbers and you think about as agolfer, you know 42% of golf
shots right Are putts, but likeas an actual club in the bag,

(26:57):
you know like you normally wouldhit like between 30 and 40.
Putts Right and like max,you're gonna have 14 drivers in
a day right on a in a round.
So like that's crazy when youthink about 14 clubs in the bag.
You know your putter is by farthe most used but like it's the
most abandoned and unpracticedand like this because boring

(27:21):
child like nobody want to do it.

Speaker 1 (27:23):
It's not even fun, right like there's no data, it's
like you're as put and okay,you know it rolled back to me or
it didn't roll back to me and Igotta do it again, and like you
don't have.

Speaker 2 (27:34):
There's no like um you know, gratification right
like no gratification no gameand no games, and no like
community and so that's reallywhere I like saw that big
opportunity was like all right,the reason I'm on the Peloton
number one is stats.
I can see like am I beatingmyself yesterday?
Am I getting better?
Like I can track stuff and thenbe like my sister's on there.

(27:57):
I get a push notification whenshe completes a ride and then I
want to get on the bike and likewhip her ass.
So there's like very much acompetitive, like leaderboard um
piece to it and that's where Iwas like this needs to exist for
like home, a home putting.
Like golfers are the mostcompetitive, like we're, we're

(28:17):
adding real money gaming soonthat's the key.

Speaker 1 (28:19):
I was gonna say, like you guys are doing that,
because then that's gonna like,like what pin seeker's doing
right, or whatever yeah, there'sa lot of guys doing it now and
it's like you know, for me, Ithink that's um you know.

Speaker 2 (28:32):
Back to the sim thing , it's like you play in a sim
league as like a, a good golfer,and you know you hit it to nine
feet and it's a two putt.

Speaker 1 (28:41):
You hit it auto putts and it's like right at auto
putts or you know you hit a goodputt and it freaking goes right
past the hole.
You're like that's bullshit.

Speaker 2 (28:49):
Yeah, I don't.
Well, putting into a screen orputting into like the void is
not putting, I mean, you knowyou can get used to it and
adjust to it, but it's notpreparing you to make putts on
the course, and so you know, Ithink there is my biggest design
goal with putter is that youdon't have to attach anything to
your putter, you don't have toplay with special balls.

(29:10):
You can use the balls younormally play with and the
putter, your gamer and thetechnology works around you and
that's like my.
It was my biggest goal.
Like I don't want to have likethese heavy bluetooth balls or
anything weird.
Like it needs to be.
I want to put with pro v's andI want to use my, my gamer, and

(29:30):
so yeah, so that was really kindof the emphasis to it and and
and yeah, and I I'm.
It was surprising to me.
I went to the PGA show, like Iforget, when it was like late
2018, 2019, and just like kindof see what was out there,
there's nothing like this.
And like you talk to every simcompany and they're like, oh
yeah, we have putting.
And you're like, okay, well,show me.
And they're like, see, you dothis and you do this and I'm
like, well, okay, yeah, I meanthat's you're hitting a putter,

(29:53):
but like you're not putting itinto a hole, so like what, it
just didn't feel like, what golffeels like, so, so, yeah, so I
think that that's.
That was really the biggest gap, but then also like to be able
to roll it out in your apartmentand put it away was a big, you
know, component, and thank youfor saying that it looks cool.

Speaker 1 (30:13):
Um, that was kind of well.
It's almost like a piece offunctional art, like I mean, I
know it's a metal box but yeah,but like dude, it's like most
putter greens look like completeshit.
And where are you gonna put itright?
Like seriously, when you'redone putting where you to put
your putting green?
Either you leave it on theground or you put it in a brown
box in the corner and you don'tuse it.
I have my putter right here.
It's out of the way, but youwould never know there's a
putting mat in there ever.

Speaker 2 (30:34):
It's a nice thing.

Speaker 1 (30:37):
We've heard a lot of descriptions.

Speaker 2 (30:38):
I try to make it look like a Sonos subwoofer.

Speaker 1 (30:47):
I've heard some people call it.
It looks like an alien'stoolbox and I'm like no, I think
it's toolbox a little bit, butnot really, because it's a muted
color too, so it's not all.
Like you know what I mean, likeyou wouldn't totally, and that
was the idea.

Speaker 2 (30:55):
You know, my again, my wife's an interior designer,
so I was like, with the oldputting mat, it's like laid
across the living room floor,she's like, okay, you're gonna
put it away now.
And like I realized that likeyeah, even just putting it away
like every wife says thattotally, and and it was clunky,
you know, you have to like foldit up and then you do, and then
it gets like a kink in it.

Speaker 1 (31:12):
Um, which was another big one.
I completely screwed up foreverand yeah, then you just throw
it out you just throw it out, um, and so that's.

Speaker 2 (31:18):
That was another big one.
Was like the mat needs to laycompletely flat and never kink,
and so I went through hundredsof carpet samples turns out most
of the carpet in the worldcomes from shenzhen, china.
Learn that through the process.
Um, you can't really make it inthe us.
There's like two carpetmanufacturers and they want, you

(31:39):
know, to cut like corporateoffice space like millions of
square feet at a time.
Um, but yeah, so that thosewere like kind of the important
things needs to roll well andthen, um, be with a real hole.
Yeah, that was my kid, yeah,was it.

Speaker 1 (31:53):
Yeah, hey, free actors yeah, I guess like
rolling his eyes, like whateverdad yeah, yeah yeah uh my
favorite commercial is this guyright here.
Hold on, he's all excited, he'slike, whatever that guy is,
that's my, my favorite part.

Speaker 2 (32:06):
That's me, is it?
You really yeah, and then theother guy is a paid actor.

Speaker 1 (32:13):
This guy right.
Not that guy.
That guy no, hold on, dang it.
Where is it?
It's where you look at the app.
I don't know.
I think it's okay, come on.

Speaker 2 (32:24):
I just saw.

Speaker 1 (32:24):
I've been watching the last five minutes and now it
doesn't like it's probably theend of the freaking show.

Speaker 2 (32:28):
It's just on loop it was coming on, here it is coming
up.
That's the old that guy rightthere, that's me on the right,
you're cheating.

Speaker 1 (32:37):
I like that guy.
Um, so let's ask some technicalquestions, not technical, but
like door questions.
Here's what I like about it.
I just this is the box, right.
I like how you already had thehandles built into it and it's
like then it lays flat inside ofit.
You guys can kind of see itright there.
Um, what I think is cool too,like this door opens up in case

(32:59):
you guys didn't notice, but then, like it's designed, it's not
like a normal track, right, it'salmost like it reminds me of an
old-time film.
You know where it's, like itrolls out, but then it's like

(33:19):
raised, so it like almost like atrain track.

Speaker 2 (33:22):
Yeah, yeah, the whole key is like for us is, you know
, and we're making, we'reworking on the second version of
it is like portability.
Make sure that you know,because we have a lot of guys
like the players who aretraveling, playing golf, they
travel with this thing andthey're setting it up in their
hotel room wherever theirtournament is, and so it needs
to be like as portable.

(33:42):
And you know, the goal was tokind of be able to set it up and
and put it away in under aminute.
Um, you can definitely do yeah,I mean that's yeah, so that's,
I think that was like weaccomplished it.
But you know, we're alwaystrying to work on things and now
, actually, the next one willalso be able to be able to
rotate the return, so you canhave it return from the left

(34:04):
side or the right side, becausewe we abandoned the lefty on
this one.
We had to kind of pick.

Speaker 1 (34:08):
Oh yeah, I think I said that in my video, like if
you're left-handed you're hosed,like you get hit backwards.

Speaker 2 (34:13):
Yeah, I mean at least the new one.

Speaker 1 (34:15):
well, at least the new one, which you don't really
want to do.

Speaker 2 (34:18):
Yeah.
I matt's not left-handed,definitely not.
Uh, I'm not either, so I can'tcomplain about it.
Just yeah, I think 10 ofgolfers are left-handed.

Speaker 1 (34:32):
Well, there's left.
You just have a lectorium likelike, uh, ned, flanders.
So is there like stuff in themat?
Is there like sensors in there,like how's it or is it coming
off the ipad or how does it talk?
There's a technology the matright.
So no, there's not, the mat isjust carpet, okay inside the
ipad is reading where it's at inrelation to the dots or

(34:54):
something no.

Speaker 2 (34:56):
So inside the box, um , there's a camera and the
camera's like at an angle andit's capturing the mat, and so
it's basically like acamera-based, like the way the
camera-based golf simulatorworks.
Right, it's just literallytracking the ball at a high
frame rate, um, and it alsoknows where the hole is.
So, um, you know, it can tellyou every time a putt gets hit.

Speaker 1 (35:20):
I know exactly, you know where it went, what speed
it's going where in the thewhole of the data essentially,
and this is telling you whereit's doing.
That's exactly right.

Speaker 2 (35:30):
And then the app.
It just connects over Bluetooth, so you can use any iOS,
android or Mac any device withBluetooth and it'll connect.
This is the best article righthere.
Yeah, thank you, that's my propright there to myself.

Speaker 1 (35:52):
That's cool.
You put on your website.
Let's see.

Speaker 2 (35:55):
Yeah, so basically, you know you can put the device
anywhere and it's kind of like aBYOD.
And and again, the reason I didthe, the that versus you know,
like a Peloton comes with ascreen on it.
And I thought, and we'vethought about that and we and we
may someday release a versionwith a screen, but ultimately
that makes it heavier.

Speaker 1 (36:17):
No, I like to have an iPad.

Speaker 2 (36:19):
Yeah, I mean, I like it too, but again, it's some
people kind of want to all inone thing.
You know, don't want to have tohave an iPad.
So in that case you knowthere's there's some people kind
of want an all in one thing,you know, don't want to have to
have an iPad.

Speaker 1 (36:31):
So in that case you know there's an opportunity
there, but again it's just itdrives the cost up so much.

Speaker 2 (36:34):
A lot Like double it.
Right, yeah, like double it,like double it, and really my
target for the price was $599,because you know that used to be
what like a new driver cost.
Now it's like a new driver kindof cost that, but then you have
to replace the shaft, so itends up being like $1,000
$1,000?
.
Yeah, my last driver was $1,100.

(36:55):
So crazy, it's crazy.
Who buys a driver every year.
Let's see the dispersion.

Speaker 1 (37:02):
Honestly, nobody can afford a new driver every year.

Speaker 2 (37:05):
Well, I read an article that I think it's the
average golfer buys a new driverevery four years, which still
seems like a lot.

Speaker 1 (37:12):
But I just feel like tech is so cool, like golf,
especially because it'sconstantly evolving.
The driver's not evolving.
Give me a break.
You know like oh, it goesfarther, it's ar technology, oh,
whatever.
The new key phrase is this yearokay, 10x moi or 10 000 moi.
Okay, whatever is that?

Speaker 2 (37:30):
maybe hit the ball farther or straight like care
about yeah, I mean, look, Ithink, yeah, I mean, there's a
lot of marketing there.
Um, you know what one thing youknow a lot of people comment on
ads.
You know what's ai about this,um, about our putting green.
And so you know, ultimately,like computer vision is, ai, is

(37:51):
a subset of AI, right, and soyou know the way it tracks the
ball is actually using a trainmachine learning model to to
detect the ball at a high framerate.
So that's a big piece of youknow how we're, how we enable
the technology but also to beable to deliver it in a product

(38:14):
for 599.
Right, I mean, when you look atsome of the camera based SIM
companies, and again they'redoing full stripe, but you know
five to 10,000.
So it's, it's a big gap.

Speaker 1 (38:26):
I mean thousand.
So it's, it's a big gap.
Um, I mean, the coolest puttingthing I think out there that
I've ever seen is that twentyfive thousand dollar.
What's that one called puttview, not putt view.
It's only like the light comesdown on the ground and it like
moves the floor and it like doesthat all that crazy stuff?

Speaker 2 (38:40):
that's cool, that's like oh yeah, like yeah, the
smart green by full swing is is,I think, what you're talking
about.
Yeah, it's so expensive.

Speaker 1 (38:50):
It's like 100 grand, but it's the coolest thing ever.
I feel like if you had a tech,this is what I tell people.
If you have a putting thing andyou put lights on it, people
are going to buy it Becausethey're like oh, that's so cool.
You know what I mean, even ifyou're like here's the track.
I mean you know what I mean.
Like, even if you're likehere's the track.
I mean I know you probablycan't do that, but I'm saying
like people would geek out on it, because whenever I've posted
like social media videos of likethat stuff, you're getting so

(39:12):
many views.
Every dude's like oh, it's socool.
I wish I could do that huh.

Speaker 2 (39:16):
Well, we'll add lights to the next uh version
just for me, like christmaslights would be cool.

Speaker 1 (39:24):
So then tell me.
So then, all right, so you, ifsomeone buys the putter, what do
they get?
So yeah, so outside of thehardware.
Like what?
Like what is the app and howdoes that work?

Speaker 2 (39:35):
yeah, so basically like in the app, right, the app
is really where all the kind ofstuff is um, and so you connect
your app to it and then um,basically get, we have.
We have a subscription, butwithout the subscription you get
all the games.
So we have a ton of all kindsof different formats of games.

(39:57):
We have like horse, beer pong,darts, and all different types
of gameplay that are for single,some are single player and some
are for local multiplayer andthen online multiplayer.
Our most popular games are onfire, which is you have to putt

(40:17):
till you miss from differentspots on the green.
And another thing I shouldmention too about the green
right is from each distance, andyou know this.
But from three to 11 feet youhave three putts.
So there's a left to right, astraight and a right to left,
and it's not a huge break, butreally what it just does is if
you ever put on a putting matand you're just hitting the same
pot straight over and overagain, you're going to make
every pot Like anybody who'sdecent is going to just start

(40:39):
draining every pub becauseyou're not actually putting,
you're just going through thesame motion.
So once you have to switch updistances and switch up breaks,
actually have to think aboutmaking a putt just like on a
real golf course and that wasalso, you know, intentional with
the mat, there's no lines,there's no guides, like we want
you to play, like just positionsright, Like position four,
three, if I remember correctly,exactly.

(41:01):
So it's 27 different spots andthat really just kind of allows
you to really like practice,more like you play, and then you
get all the stats, like yourhistorical, you know, make
percentage from each distance,make percentage by break.
We have like achievements,challenges, it's so cool, it's
fun.

Speaker 1 (41:20):
It actually makes putting fun Like I don't know.
That's the whole idea.
That's it.
That's the whole idea.

Speaker 2 (41:25):
I mean when I played in college right, like
everything was about how do youmake practice fun.
But what's so interesting aboutit is it's not just so that you
can keep doing it, it's also sothat it simulates pressure,
right and like if you're notpracticing with like a score or
some kind of like measurement.
You know a lot of people talkabout like oh, I hit a great on

(41:49):
the range without reallyterrible when you get on the
course, oh yeah, cause it likematters, and so you're starting
to think about it, and so you'renot thinking about it when you
practice and you're not going tothink about it when you play.
So it's really about likegamifying.
It just makes you think aboutit while you're practicing and
it just gets you better andready for pressure.
And it just gets you better andready for pressure.
So yeah, so you get all that.
And then you know we have amembership that's 20 bucks a

(42:12):
month, or if you buy yearly,it's like 16 a month and that
adds like you know, yeah, whatdo they give you?
So it's basically all.
It's exactly like we kind ofmodeled it after, like Xbox,
playstation.
It basically unlocks all theonline play, which is like
online tournaments for realprizes.
Um, last month we had travismatthew was a sponsor.

Speaker 1 (42:32):
We gave away these sick like 300 sunglasses to the
winner um the base on the stats,or like what's, what's the
contest or what was it so, yeah,you're.

Speaker 2 (42:41):
So it's an actual tournament.
You have to enable your cameraon your device so you can't
cheat.
You actually have to recordyour entire round, um, and it's
four rounds of nine putts each,so it's 36 putts total and you
get a score based on the puttsyou made.
So if you make a seven footer,it's worth seven points, five
footers worth five, and so on.

(43:02):
You miss it, it's worth zeroand um, and the high score of
the tournament for the monthwins the prize, and we can
authenticate the user.

Speaker 1 (43:10):
You know we can authenticate that they actually
did it through the video so it'slike the video is coming from
what the unit, or from the ipad.

Speaker 2 (43:17):
From the ipad after we get off, you gotta play you
gotta play one huh I said afterwe get off, you gotta play a
play in this month.

Speaker 1 (43:25):
No, no, I will, because I tested it out, like
last fall, and there was like Imean, you were, a lot of things
were rolling out when I was likechecking it out and I have mine
I still haven't done yeah, weupdate the app like every week,
so I can tell.
So I'm looking, I'm like that'snew, that's new, that's new.
Yeah, like you didn't beforedid you?

Speaker 2 (43:44):
yeah, that's new too, so we're doing like body
analysis which is also like anAI tool that we use that Google
provides, that will annotatevideo so we can trace your eye
line over your ball, yourshoulder line over your toe and
then your posture, and then weshow you that and compare that

(44:04):
with the actual putt results soyou can actually go through and
say, okay, like on the putts Imade that were quality, um, this
is kind of what it looked like,and then go back and make
adjustments really cool dude,like on it.

Speaker 1 (44:17):
Like honestly, this is freaking really cool.
Like I at first, like I wascool play with and it's good for
fun and training.
But like on, this isn't.
Like if you're just somebodywho like doesn't know what
putter to use not putter in yourcompany, but like putter like
as you get put with right, likeyou might have like a saudi
camera and you might have like alab, you might have a bunch of

(44:37):
different putters but you don'tknow which one you hit better
with.
Like you think you hit betterwith one and then you really
don't.
Like for the first time everthough, you can actually see,
because where else you're goingto get this data?
Like you're not, unless youhave a track man for putt and
you have it set for putting andit's behind the hole and like
you know and you get fitted fora putter like that kind of thing
.
But there I've, I mean that'sit.
I mean honestly.

(44:57):
Yeah totally Putter's good foryou, or you know, I don't know,
like, how do you yeah?

Speaker 2 (45:03):
well, that's and that's the whole thing, right,
like without the feedback.
That's what I that's kind ofwhy I created.
It was like you want to testdifferent grips, like I'm going
to try cross hand, I want to tryarm lock offset.

Speaker 1 (45:14):
Yeah, I got five types.

Speaker 2 (45:17):
Right, yeah, I got five putters in the garage.
I mean, who doesn't have fiveputters in the garage?

Speaker 1 (45:20):
right like so everybody does.
Every putters are 300 bucks.
You know it's like I can, youknow, but that's always I didn't
think about this.

Speaker 2 (45:29):
But even think about, like, the way people buy
putters right, like youliterally maybe take it out for
a round and it's completelyanecdotal.

Speaker 1 (45:36):
It's like, yeah, this one feels great yeah, or if,
like, you're a content creatortrying to film it and you're
like, bring it, like you, likeyou watch the hidden putts of
the putting green, doesn'tmean't mean jack shit, like I
mean there's a million factors.
Okay, I mean, there's nodiscernible data to back what

(45:57):
you're saying, right, exactly.
People are going to argue like,oh, it's not that accurate,
it's something right, it'sprobably accurate enough.
Like it's not like you, butit's, I don't know.
You know what I'm saying it'slike people complain about oh,
you're hitting shots in asimulator, what's the
alternative?

Speaker 2 (46:12):
like someone stand at the range finder behind me, I
mean like yeah, but again I meanthink about a driver fitting
today without track man, right,I mean look like, yeah, exactly
all the different shafts, allthe different heads, like if I
was just going on feel and likeanecdotal, you know, it's like I
remember back in the day whenthe big Bertha came out, the
first big Bertha, and it waslike everyone would buy one

(46:33):
because you'd hit your friends.
It felt amazing, it made thesound, it went.
You think further but we didn'treally know.
And it's still today like thatwith putting.
Obviously there's exceptions,you can get putter fittings and
there's companies that are doingthat.
You know at the top end, but alot of people still just don't
know what they put best withbecause it's all anecdotal.

(46:55):
And even like and even the topteaching pros now, which is
something we're starting to workwith.
You know they don't have thedata.
So, like when someone comes infor a putting lesson, they like,
well, where do you miss left orright and short or long, and
yeah, that person's going togive an answer, but it's
completely based on.
It's not based on data, it'sjust based on, like, what they
think, which you know, unlessyou're really getting fitted

(47:17):
right and it's like, well, youcan, like I, I had never been
fitted, like fitted for a putter.

Speaker 1 (47:23):
And then I got like I was fitted for a putter at pxg
and like their putting area,with you know, and they have the
track man pointing at theground, all that crap, and like
they're literally changing likeevery little.
You know, which head do youlike?
Okay, I like these kinds ofheads.
And then it's like they'rechanging the um everything, and
I was like you could really seea difference.
Oh, you're pulling just a bitleft with this type and that

(47:44):
that's awesome, right, buttotally, and all the different.
Let's say you can't afford that,or you don't want to, or you
got some.
Somebody gave you an old scottycamera and an old pink putter.
It's like, oh, it's my dad'slike to use it.
But it could be like that couldbe the best part in the world
for you, but you would neverknow because you don't know when
I get like and that's the otherthing, right, I mean, is my
swing the same as it was fiveyears ago?

Speaker 2 (48:05):
you know, there's so many things that can change.
I want to try stuff get moreupright.
I've been doing more yogalately.
All these things we don'treally have data for, at least
it's lent and you're not eatingsugar and you're going crazy
totally so, yeah, so that youknow that's really and it's
interesting you say that about,like what's rolled out, you know
did you know a lot of stuff inthe last six months, man for

(48:26):
real.
Well yeah, we've really well,you know what it is.
It's like we've really found, Ithink, like our core audience,
our core user, which is likedefinitely the golfer that wants
to improve their putting.
Um, you know, there's so mucharound like top golf.
When I launched this companyand I was like, yeah, this is
for everybody, like anybody justwants to have a game night at
home, and I think, like what wefound out is like people who

(48:48):
aren't into golf like it.
They're like, oh, this is cool,like this is fun, but golfers
love it because they're like, oh, wow, like this dials me in to
a level that I've never hadbefore no competition, like no
one's doing this dude yeah, Imean it's.
You know, we're definitely atthis price point.
Seriously, man, this is genius.
Yeah, it's well we'redefinitely first movers.
So, um, you know, we'redefinitely at this price point.
Seriously, man, this is genius.

(49:08):
Yes, well, we're definitelyfirst movers.
So, um, you know, we're tryingto go fast, but uh I mean I
guess okay, what would?

Speaker 1 (49:13):
but there's no one, no one's doing, no one's bridge,
no one that I know has bridgedthis gap right between using the
tech with putting right withouthaving.
I mean that's not physicalright.
I know, like the air brake, youcan step on the thing and air
or whatever Like, but I meanthere's no tech involved, like
it's not.
This is tech, like this is cool.

Speaker 2 (49:35):
Yeah, and I think between the stats and being able
to play online against peopleand compete is really different,
and I think that the communityis really like a big part of
what makes us different is liketo be able to play online with
friends, like I play with my dad, who's still in new hampshire.
Um, you can play livemultiplayer.
It's like video, puttingagainst each other with a
scoreboard and so, like you know, and that's kind of like you

(49:57):
know, it takes me back to beingon the putting green when I was
a kid playing seven up with him.

Speaker 1 (50:01):
You know, um, all time and and and so, like the
best time, or, yeah, a horse, oryou put the t in the ground.
You're like, okay, now yougotta hit it from here now, or
whatever, yeah dude.

Speaker 2 (50:11):
Yeah, I mean now we did that all night like until it
got dark.
So like this is just kind oflike a new connected version of
that that people can do fromanywhere.
Um, so that's kind of how welike to look at it well, mad
props.

Speaker 1 (50:25):
I think it's cool.
Thanks, I think it's cool.
A year ago when I first saw itand I was like when I was doing
that um guide with sportsillustrated, I was like, well,
let's see how let's see how goodyou are.

Speaker 2 (50:36):
You got to play in this week's tournament.

Speaker 1 (50:38):
See if you can top five at least oh yeah, I didn't
freaking get a scholarship,though I got a scholarship to
like goofy golf place um what doyou?

Speaker 2 (50:47):
so wait, what's your?
What are you putting with?
Now?

Speaker 1 (50:49):
you're putting with pxg dude, I have a bunch of
putters because I don't knowwhich one is the best for me.
I'm, I have a ph like.
I have an allen putter I usewhich is that new pxg putter.
I have, like, the lab mez.
I have the df2 or 2.1 orwhatever it is.
I have a Scotty Cameron but Ican't hit it with a shit.

(51:09):
But I think I'm just coolbecause I have a Scotty Cameron.
You know whatever Newport orsomething, I don't know what it
is.
I give it away After you getoff whenever you can.

Speaker 2 (51:21):
There's a game called Compare and you literally enter
the names of the putters,called compare, and you
literally enter the names of theputters and then you you're
going to hit 10 putts with eachthat the game records and it
literally is like track man.
It gives you dispersion onspeed, on accuracy, make
percentage.
It's going to spit all thesenumbers and it's going to grade
each putter and then show youwhich one is the best and it's

(51:42):
the.
You're the same person puttingwith the same ball, with just
with different putters.
The only thing that's changingis the putter.
Try that and then see which one.
I'd be interested to see whichone it spits out.

Speaker 1 (51:54):
So cool dude.
When I first saw it, I think,who did I see make a video?
I saw him make a video and thenI reached out to you and then
we talked.

Speaker 2 (52:01):
Remember that was a summer.
He was on your podcast.
Maybe was it um sean frombreaking 80.

Speaker 1 (52:06):
Yeah, yeah, sean ogle , yeah, great dude yeah, I think
I think he talked.
we, I saw the article or I sawthe video.
I'm like, oh, I think you'rereally cool.
Um, so that's why I first foundyou, really, and I was like
good thing, because I think, if,if you guys are looking for
some like seriously, here's whatI think putting's boring.
Right, it's fun if you go tothe course.
Something like seriously,here's what I think Putting is

(52:27):
boring, right, it's fun if yougo to the course and go putt
with your friends or your dad orwhatever.
Make a game, okay, it's fun.
But like by yourself, it sucks,right, unless you make.
Yeah, no one, no one ever wantsto do that.
No, ever.
Right, yeah, but like you'vefigured out a way of making
putting fun, but like I knowit's very cliche and be like oh,

(52:49):
it's a game, you can play gameson it.
Yeah, but, but you've done somuch since then.
That's like actually, this isbecoming a training aid, like a
tool.
Yeah, you can play games andyou can bet money now, but
you're building an ecosystem,correct, someone's like I don't
really need to get a puttingtrain.
I don't.
I don't need to buy whatevertachki to help me putt, like I
can just practice on this andsee if it works.

Speaker 2 (53:11):
Yeah, definitely.
The end goal is to improve andright, and it's just about
making it fun and engaging andlike making you want to actually
putt.
I mean, that's literally themain thing and that's what.
And I find that that's so many.
People say that to me.
They're like me and my buddyplayed for like three hours last
night and we're having so muchfun and betting money and all
this stuff so much fun.

(53:31):
But he's like and then in theend we're like dude, we just
practice putting.
I mean, because that'sultimately what you're doing
right, like you're actuallyworking on it and you're trying
to hit better putts and you'retrying.

Speaker 1 (53:41):
So it's like it too, if you could figure out a way of
plugging this in which youprobably already are, but
plugging it in to a simulator ofsome sort Not the super
high-end shit, but what ifthere's a way where you can plug
into a third-party app likeAwesome Golf or GS Pro or

(54:04):
something, that somebody has anR10 and they're in their yard
hitting shots or they're hittingin their garage and now, like
they can still simulate puttingand still to be within under a
thousand dollars you know what Imean like without having that
yeah, I mean I I would you know.

Speaker 2 (54:18):
Obviously there's a lot of simulator companies and
um integration isn't the easiestpath, but I totally agree with
you like that.
You know having played on it.
It's like why are we justmaking everything auto from 10
feet and in?

Speaker 1 (54:30):
why don't we actually hate that because, like I know,
it sucks, doesn't help you,because I'm gonna miss it
through.

Speaker 2 (54:36):
I'm gonna repub that, I'm gonna tell you right now
like it just takes putting outof the game completely, which is
like to me that's a big part ofit and I think from a player's
perspective it's like the mostimportant.
Um.
So, but yeah, I think you know,I think we'll get there where,
like on the sim, you, you know,play to 10 feet and then you
kind of just putt from eightfeet or whatever the the game

(54:57):
will tell you where, to whereyou, how far you are from the
hole, and you got to make thefour footer to make the birdie
right.
It's not auto.

Speaker 1 (55:03):
I think that's the future, yeah it's just there's a
lot of yeah.
I mean, if it wasn't automated,maybe figure out a way where
people can be like okay, I havemy sim here and then I'm the
putter next to me, and then it'slike you're seven feet away and
it's like you just type in likedistance, seven feet, you know
breaking left or whatever, likeyou know what the screen showing

(55:23):
you.

Speaker 2 (55:23):
Then you just hit the shot yeah, but I but I'm a tech
guy, so I wanted to likeintegrate and be dope.

Speaker 1 (55:28):
I know, but you just told me it's a pain in the ass.
Yeah, we'll get there.
I'm trying to do the non-painin the ass.
I'm not trying to make it allclunky.

Speaker 2 (55:35):
I think also like yeah, but like my goal is like
putting is enough and like Ithink putting putting can be an
esport, like have you everwatched darts on tv?
If darts can be on tv, then socan putting that's my opinion
right?

Speaker 1 (55:52):
I mean, honestly, it's like accuracy and geometry,
not geometry.
Yeah, geometry, yeah, geometry.
Yeah, I hate geometry, butweird, yeah, same.
Your son's hilarious dude inthis commercial.
I'm like watching this thing.
Yeah, whatever dad, whateverdad, my kid made the same look.
Is that your wife in the videotoo?

(56:12):
Their whole family.
Yeah, oh, that's so cool dude.
Well, matt, where can peoplefind putter?

Speaker 2 (56:22):
oh, dude, we're already at an hour.

Speaker 1 (56:23):
That flew um I know, it always happens like that and
we've talked for like 20 minutesbefore the show anyways.
So yeah, so putter putter.

Speaker 2 (56:30):
You can find at putterco, puttrco, uh, and we're
also available at the pga toursuperstore um website and
rolling out at their venues.
So but you can find it on onpga tour superstore online and
on putterco.
Those are the only two placesyou can get it, uh if you guys
want to see like, I like they.

Speaker 1 (56:51):
If you guys want to learn more about it, too, like,
and there's third party.
I didn't really know matt untillike after all this stuff, so
it wasn't like you know anythingweird like watch.
I have a full review of this onmy youtube channel and I did
they're in the buyers guy.
I was just really impressedwith it.
I thought it was cool.
Honestly, I think you need toget more love.
That's what I think.
I think you have a really coolproduct.

Speaker 2 (57:12):
Thank you.
I appreciate you sharing thelove, mad love.
Now I'm going to hold you tothe compare.

Speaker 1 (57:18):
I'm going to kick your ass.
I'm going to kick your ass andget off the air.
Then I want to see yourtournament results.

Speaker 2 (57:24):
I'm going to see it.
I see your name.
No, because you suck shit.

Speaker 1 (57:27):
You're going to text me and be like you suck.
You should go play some othersports.

Speaker 2 (57:30):
Isn't that the whole idea?
Then I'm going to give you that.

Speaker 1 (57:35):
look like your son did, like this I'll just send
you a loop of that.
You know what we do to my kidsto piss them off.
I'll make stickers now on myphone of their stupid looks and
I'll just make them a sticker onmy iPhone and then I'll just
send it to them when they makeme mad.
I have a whole library ofstupid stickers now on their
face.
They get so pissed.
That's hilarious.

Speaker 2 (57:53):
I did it to my wife too.

Speaker 1 (57:54):
She sent me a picture of her 10th grade high school
picture.
I'm like, oh, there we go, Igot a new sticker.
You guys, check out putterco.
There's no e, so it'sp-u-t-t-rco, just so you guys
know.
And thank you for being on theshow today.
And yeah, check them out,they're legit, he's cool, the

(58:17):
cool brand, cool product andit's only like 300, 600 bucks,
like dude, like that's like agolf club now.
So just buy it.
I'll see you guys and then nextshow, thank you thanks.