April 28, 2025 • 39 mins
MGI Golf is the premier global authority in electric golf caddies, integrating cutting-edge technology with ergonomic design. Since its inception in 1993, the Australian owned and operated company has a formidable reputation built on experience, innovation, and quality of design. MGI Golf revolutionized the electric caddy industry through patented Gyroscope Straight Tracker technology, automatic downhill speed control, and durable lithium-ion batteries. MGI Golf successfully expanded into the North American market, beginning with the U.S. in 2018 and followed by Canada in 2023, and was named America’s No. 1 electric caddy by independent research.
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Transcript
Episode Transcript
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Paul (00:34):
What's up guys?
Welcome to the Behind the GolfBrand Podcast.
This week I have my good friend, miranda Turner from NGI, and
if you guys don't know who NGIis, then you probably never
walked the golf course before,because they make pretty much
one of the best golf push.
Not even push cards anymore,it's all electric.
It's cool.
Like they make the navigator.
It's really cool.
(00:54):
Is it navigator?
I don't know.
They make a lot of really coolpush cards cards.
I don't even call it anymorebecause they're like smart cards
.
But anyways, I have Miranda onthe show today.
She is the ceo and we're goingto talk all about mgi, so
welcome to the show hi paul.
Miranda (01:09):
Thank you so much for inviting me to your podcast.
Paul (01:12):
I'm excited I'm excited too, so obviously with that
accent you're probably not fromhere.
Where is mgi from?
Miranda (01:21):
um, I'm sitting out of where las vegas.
Paul (01:25):
How long have you been in Vegas?
Because you're not from thereoriginally, right?
Miranda (01:29):
No, I don't know if you can hear any accent.
You sound like you have anaccent, I'm okay.
But I am originally fromMelbourne, australia.
So we set up our office outhere actually in 2021 and I
moved out just to help grow thebusiness.
You know boots on the groundtwo years ago now.
Paul (01:55):
Oh wow.
So when did MGI start?
What's the story of MGI?
Miranda (02:01):
Yeah, so really it's 32 years ago now.
My father started the business,definitely the entrepreneur.
Prior to that he was in tennisand prior to that he was in
squash.
So kind of interesting you knowdefinitely a lot of you know
kind of like you know, hand-eyecoordinated type sports he was
(02:23):
very good at and alwaysinterested in.
I grew up in squash courts,around tennis, tennis centres
facilities, you know.
Dad was the distributor forYonex Tennis Rackets back in the
day.
Yeah, yeah, we'd always end upat the Australian, you know,
(02:45):
tennis Open.
He'd be exhibiting and I'd beout the front scalping tickets,
probably selling my own smallbusiness as a little girl,
because we'd be stuck out therefor 10 days, so don't tell
anybody, no.
So yeah, so we've always beenaround sport, our family, so
yeah, so we've always, you know,been around sport, our family.
(03:06):
And so 20 years ago, prettymuch this year, I started in the
business full time.
So, being in that golf industryalongside my dad my sister also
started a year or so before meand my uncle, so together we've
kind of, you know, grown thebusiness globally.
You know you can now kind offind us in, you know, I think
(03:34):
it's up to 45 differentcountries and you know the US
the US has always been close toour heart.
It was definitely more of likethat last frontier for us
because we only entered themarket in 2018.
So, yeah, we've been around along time.
We love golf, we love sportreally and, being Australian,
you know we love fit for life.
It's something that's reallyclose to us.
(03:55):
You know you have to have sportin your life.
It's going to present you withchallenges, to help you through
your life, it's going to put youin good health and not to
mention the friends that youmake along the way as well.
So you know we love what we doand we hope we're here for
another 32 years.
Paul (04:13):
So 32 years when he started it.
That's crazy.
Miranda (04:17):
Yeah, yeah 93.
Uh-huh, exactly.
Paul (04:22):
Was he inventing stuff?
Or like how did it like youknow, uh-huh, exactly was he.
Was he's inventing stuff?
Or like how did it, like youknow, was he like a tinkerer, or
he had an idea or what likewhat's?
How did it start?
You know what I mean.
Miranda (04:32):
I mean, yeah, no, it's interesting.
So like because he was intennis and um, his father was a
golfer my, my papa and um papasaid one day you know what, I
don't want to get in the cart,but I need something.
You know what else is out there?
And dad was actually over herein the us.
There was a really big sportsum conference expo over here in
(04:56):
atlanta.
So he was over here with histennis staff and you never know
who you're gonna meet in a taxiline, right?
So he's waiting for a taxi,talks to some guys from the UK,
gets chatting with them, goesout for a drink, meets some guys
from Canada and these guys aredoing electric golf caddies 32
years ago.
And they said you know what,why don't you just take some
(05:18):
back, bring in a container, seeif you can sell into Australia?
So sure enough he did see if hecan sell into Australia.
So sure enough he did.
And he quickly realised thatthey weren't great.
They were good.
They, you know they answered thequestion or they offered an
answer to the problem, but theyreally asked a question of him.
He's like I can do better, youknow.
(05:38):
And Australians, we play golf365 days a year, so these things
were built for Canadians golf365 days a year so these things
were built for canadianseuropeans that are playing six
off, six on six off typesituation um, we need something
more robust.
So he started um mgi with hisown manufacturing in australia
and you know, he's just a realavid golfer with great ideas.
(06:02):
So he came up with a lot of thepatents that we have in our
product now and yeah, and therest is history really so then,
initially you were in australia,and then when did you, when did
you start expanding to other,like territories, would you say?
um, well, look, we've alwayslooked globally.
Paul (06:24):
Being being Australian, you always travel right, yeah,
yeah, yeah, you travel fivehours.
Miranda (06:28):
Yeah, you go five hours .
Everyone's talking the samelanguage, same currency, same
culture, same sport.
You kind of like you have toget off that island.
So we've always been, you know,avid travellers.
So, dad, you know, sparked upquite a lot of relationships
early on.
So it was probably now we'regetting on to 20 years of being
(06:51):
global distributor.
You know distributor network,but America was really our first
office outside of Australia.
So all the other countries weuse local distributors who know
the market very well, maybespeak the language, so they
would distribute our productthrough, you know, through
(07:11):
Germany, you know, up throughthe Nordics, you know, and of
course, obviously other Englishspeaking countries like South
Africa.
But the US, we really wanted itto do.
We wanted to do it ourselves.
We know this country, we knowthe people well, we fit in it to
do.
We wanted to do it ourselves.
We know this country, we knowthe people well, we fit in
culturally.
I hope so.
And no one was doing it verywell here in terms of electric
(07:32):
golf caddies, and so you knowwhat.
We just backed ourselves.
We had a great formula inAustralia and we took that here.
And, yeah, we work very closelywith the golf industry.
That's what we do.
We're very much a b2b company.
We love relationships, umworking with retailers, to, you
know, benefit their business aswell and look after the golf
(07:55):
industry.
So we love golf professionalsat the golf course and really
helping them thrive and that'swhat that's what I get a kick
out of is really supportingthose businesses make something
of themselves.
Paul (08:08):
So what I think is so cool about your carts is the
innovations behind it, because Imean, with the Zip Navigator
series or even the GPS, it'scool how you're bringing all
this new technology into carts.
Usually it's people just slapsomething on, but oh, we have
whatever, but you're actuallybuilding it into the product.
(08:29):
And that's when I got the GPSone.
I had the Zip Navigator lastyear and that thing's a tank and
it was funny.
The first time I got it I wassetting it all up and I was
trying to drive it in my houseand that thing's powerful.
Seriously, you can tell in mylike house or my and and like
that thing's powerful, like that.
I mean seriously, you know howpowerful that motor is and how
the wheels like.
I mean it's, I'll go home mywall because I didn't know what
(08:50):
I was doing and I was like and Iwent straight forward, I was
like holy smokes.
But I mean, how do you it's?
It's amazing to me how you guysare able to bring such new
technology into that space,right?
Not just not just basic, rightlike real technology yeah, yeah,
look, um, we have a great team.
Miranda (09:11):
We really do have a great team.
Um, you know we've talkedbefore about, you know, just
attracting good people to toyour business.
Um, I think we have a reallystrong company, you know.
Know, we're very honest.
You know some people say, youknow, happy wife, happy life.
You know, I'm definitely moreof a.
(09:31):
You know, if you have a happyteam, you kind of start living
that dream.
And with a good team comesreally good ideas.
So, you know, I do believe inbringing those ideas to life.
You need everybody behind youworking.
We never rush anything to market.
We really lead by deliveringhigh, you know, beating
(09:56):
everyone's expectations.
So, hopefully, when you open upyour caddy, you're like, oh, I
don't know what I'm going toexpect.
You know, maybe it'll just, youknow, walk out in front of me.
But you know, hopefully yourexpectations were exceeded.
And that's what we love to doand that's a part of our honesty
.
I think with our marketing wenever oversell what we deliver.
We let the golfer go oh my God,this is even better than I
(10:17):
imagined and that's what we geta real kick out of.
So we never rush anything tomarket.
So we never rush anything tomarket.
We do invest in our company.
Up until last year, we were100% family owned, so every
dollar that we made was goingback into our own research and
development to benefit ourcompany for the future.
Paul (10:35):
When did you guys move to Vegas or the US office?
When did you come here?
What year was that 2012?
One.
Miranda (10:43):
Well, look, it was really yeah, look, it was 2018
when we hit you know, really hitthe US soil and you know our
strategy was really to, like Isaid, deal with the golf
industry.
So we kind of, you know, had ittargeted of who we wanted to
look at and, as that was growing, we did a lot of that from
Melbourne.
But, yeah, look, we opened upthe office in 21.
(11:03):
We now have 15 people workingin our head office.
Yeah, you've got to keep costsunder control, but not at the
expense of customer service.
We love looking after ourcustomers.
We know that our product lastsa long time, so we like to look
(11:24):
after them through the decisionprocess of you know what do you
need, like what kind of you knowcost do you play at, what kind
of you know technology you'relooking for, and you know what's
your budget.
So we always want to match thatup properly with our, with our
customer service team.
Um, but then we have this reallylong warranty, so we've got to
kind of stand by the product,have people available, spare
(11:45):
parts, diy, videos, and thenpeople are going to keep them
after that three years.
So we need to be here to talkthem through.
How do we fix that?
How do you replace that ifanything ever happens?
I mean, these things are prettybulletproof.
Unfortunately, they're working.
It's um, they are actually very, very durable.
So, yeah, we're're here to lookafter people.
Anything could happen to it interms of maybe they misplaced a
(12:11):
wheel during winter, we canreplace a wheel for them.
So all of that's done out of LasVegas, and I think that's part
of the charm of what we do, too,is that we do care about our
customers.
It's not just a one-hit salefor us.
We have MGI customers for life,and that's what I love about
what we do is that they keepcoming back going.
I just love my MGI.
(12:32):
I love my MGI.
I think I'll get the next onenow that the new tech's out.
We never want to disappoint that.
I don't like that.
If anything's ever in the grey,we always talk about let's look
after the customer.
That's why we're here andthat's what we do every day.
(12:53):
Um, we want people to be fitfor life.
We want them to walk the course.
We want to keep them out of agolf cart.
Um, if we can keep peoplewalking for the rest of their
golfing life, we know life'sbetter.
It's better when you're walking, you know you're with your mate
.
You can feel that, golf course,um, you're not distracted by
getting in and out of a cart, oryou know the energy drain of
pulling and pushing a.
Paul (13:10):
You know a cart I always feel like I mean sometimes
almost faster too, you know, ifyou're not riding like because
you just go, and especially notcaring, or you have to push it,
it's like just following youaround or whatever.
It's like oh, I mean absolutely.
Miranda (13:27):
Oh, I've seen I've seen it and it is.
I mean, we've got two peoplechasing two balls in a car.
Paul (13:34):
You know it's an absolute 90 degree rule or something, and
then you're like, oh great, youhit it way over there and I
gotta wait for you to walkacross the golf course yeah,
it's an absolute time waster.
Miranda (13:45):
Uh, I mean, you can take our caddies right up to the
green.
You can, you know, navigate itaround, you know, to the pathway
for the next tee box.
You're not going back to get,you know, your cart.
Um, there's a lot of advantagesin um speed of play, yeah, as
well.
So I think, um, you know,walking is definitely, you know,
(14:05):
people forget, they think I'vegot to go play golf and I'm
going to go to the gym later.
It's like, well, actually thatwas your exercise, if you
actually you walk a lot.
Paul (14:12):
You don't even realize how much.
You just walked like a lot yeah, yeah, so yeah, what didn't you
guys do something?
The epson tour?
What's that?
What I was reading about that,what is that?
Miranda (14:24):
I know.
So we all know the Epson Tour.
So it's the LPGA qualifyingtour where generally at the end
there's about 15 players gettheir ticket to the big time.
So it's just to be.
It's actually one of ourcompany's really proud moments
(14:46):
to be be I know that soundsreally corny but to be a part of
not just the AMS on thatprofessional level.
Um, we've actually contributedto like a real change in golf.
Um.
So, having spoken to the Epsontour, who is actually a really
innovative tour, like we had alot of synergies in terms of,
(15:06):
you know, keeping golf modern,keeping, you know, young people
coming through the game, keepingthem active and really helping
these ladies achieve theirdreams.
You know we looked at it.
And the men in their qualifyingevent you know their purse is
huge.
These ladies, I think it'saround twenty thousand dollars
(15:29):
if you win, um, there'll be like120 girls out there and they're
trying to sell finances tooright, and then the purse isn't
that big so then, it's
Paul (15:37):
like, how do you even you have to get a sponsor.
I mean, that's gonna be hard ifyou're just you don't have that
connection right.
Or like, yeah, I, it's alreadyhard enough.
And then it's even harder whenlike, yeah, so that's so.
Then.
So what is MGI doing?
I know you guys do it a lot.
That's why I want to ask thisquestion.
I think it's really cool.
Miranda (15:58):
Yeah Well, one of the first ones was that having the
rule changed.
Paul (16:05):
So you know, this tour did not allow it.
Miranda (16:08):
Yeah, it's a it's a really big deal.
Now the players are on a levelplaying field.
Paul (16:14):
Um, you know some some, you know some athletes were
fortunate enough that you knowthey could afford a caddy which
is about twelve hundred dollarsan event, um, like if you're
only going to make 20 grand on apurse, if you, if you call you
know if you get it, we're reallylow odds and you got to spend
(16:34):
that much money on a caddy Rightand you've already.
Miranda (16:37):
You've already had 18 events across East coast to West
coast.
Yeah, it's like the financialinvestment that they're already
making is huge.
So we thought, well, byallowing electric golf caddies,
the athletes now don't have tocarry their bags if they don't
want to, they don't have to pullor push a golf cart and they
can act just like the pro theyare and walk down that fairway,
(16:58):
you know, with the remotecontrol MGI right out in front.
So by changing that rule, we'vekind of levelled that playing
field um for those ladies and um.
So by doing that, they've putus on as the you know, official
electric golf caddies.
So of course, you know we'rehelping to contribute to um,
hopefully, you know, raising theprofile of the tour um making
(17:22):
it, you know, more efficient forthem um.
We've also taken on ambassadorsas well, so hopefully we're
helping them um.
So we've got um.
Hayley cooper and jillianhollis have come on as our mgi
ambassadors and these, thesegirls, seriously, they are such
great golfers, they have blownus away um, I love seeing their
(17:44):
energy around our golf carts.
So so not only have we giventhem an mgi, um and everything
else apart, you know that theyget us as an ambassador.
We offered to kind of pimptheir ride for them.
So we said, look, why don't you?
that's cool yeah, we said look,why don't you just tell us your
favorite color and we'll get itwrapped?
You know we don't very often dolimited edition mgi's, um, so I
(18:08):
think it was actually jilliansure that'd be cool, wouldn't it
?
Paul (18:11):
could you imagine like limited edition stuff, like
that'd be sick, I don't know, noone does that, I feel like
customization is such a big dealtoo like it is, it is
unfortunately I mean that'd beoh yeah and we're in vegas, so
car wrapping is huge here umit's like everywhere oh yeah,
(18:33):
maybe it is everywhere, it's notjust vegas no, I mean in vegas,
like everyone, but like it'slike, yeah, it's like all the
advertising and stuff like thatyeah, the cyber trucks that are
all wrapped as well.
Miranda (18:44):
But, yeah, look, so jillian's is coming out in red.
I think she's named it.
His name's kevin.
Um, and it's just.
It's just so awesome to see,like um, you know just the
difference that we're making.
They're so excited about usingthe product um, and they've just
written some beautiful wordsabout how they feel like it's
really helped them achievingtheir goal and staying focused
(19:06):
when they're playing um.
So we actually wrapped a umcaddy for dj khalid.
He wanted to go.
Yeah, we did that last month.
Paul (19:16):
That's gonna get a lot of buzz too.
Like I mean that's so smart,like it's.
Like I mean, oh my god, sosmart like it's fun, it's you
know what what did you do for djkhaled?
Miranda (19:29):
yeah, he wanted it gold , so it's all covered in gold.
And then it's got we the bestacross the bottom.
Um, yeah, it came out reallyand it's got.
It's got the gold wheels hubson it rims.
Paul (19:46):
Sorry Did you deliver it to him yourself.
You're like DJ Khaled, you'relike Miranda Turner and you're
like riding on top of it becauseit's so powerful.
And you're like here's your car, like remember that old, pimp
your Ride show?
And it would be like here'syour junker, and then here's his
totally pimped out ride andit's like not, I just love that
(20:07):
show.
Miranda (20:08):
I wish, I wish, hopefully we'll do more.
We've kind of tapped into alocal team here that can do that
for us, so I'm looking forwardto getting that online.
Paul (20:29):
I think it's a really cool idea because I've never seen do
that right, like I've neverseen anybody.
And imagine too, for like themarketing side of it too, like
like that's.
I think it's also opening up anew you know, something no one
else has done so far.
If by you know which we'reshowing with the epson tour is
like, okay, what another goodway for companies to brand right
(20:49):
instead of just a bag, now it'slike oh, we also have the cart
right and we're like more areasfor and that helps the players
because now they get moresponsorship, because they're big
cards with them, and like Ithink it's brilliant, honestly
smart.
Miranda (21:03):
Yeah, thank you.
Yeah, I think it's.
Yeah, I think.
And look, these people aregetting a nice kick out of it,
feeling really special, reallygood about themselves, and
that's confidence building,right, that's what it's all
about and anything we can do tohelp, you know, these athletes
achieve their dream.
(21:24):
I mean it's.
I never, I never thought thatwe would be part of a
professional level with electricgolf caddies.
But you know the usga, theyactually allow them.
You know the rule actually sayswe want you to walk the course
and it doesn't say you can't usean electric golf caddy.
So, um, you know, everyone canuse one.
And and that's what I loveabout what we do kind of like
(21:46):
changing the way you play golf.
We're trying to modernise it,but still back to the essence of
the traditional way of walking,just keeping it modern, a bit
of fun, not taking it tooseriously, but at the same time
having serious tech.
You know that people are reallyproud to have and keeping it it
premium at the same time.
(22:06):
We love that, um, because itrepresents the quality of the
product.
Paul (22:10):
So, yeah, I think, um, I think it's cool, and then to get
the rule change too, like youdon't really like that's, that's
a big deal.
You know, like that's a hugedeal.
Miranda (22:22):
I feel like yeah, yeah, jodyodie Brothers heads up the
Epson Tour there and he's justbeen an absolute driving force
to you know, taking this wholetour to the next level for women
golfers.
So, yeah, he's an extraordinaryman and, yeah, a guy I really
(22:45):
admire.
And I think, yeah, the tour'sreally, you know, really lucky
to have him.
He's a extraordinary man and aguy I really admire.
I think the tour's really luckyto have him.
He's a great guy.
Paul (22:55):
I was also reading somewhere else.
Troon is located here.
I actually did some content atTroon's headquarters.
They have a really coolsimulator in their basement.
I don't know if you ever knewthat, but it's really cool.
I haven't seen that?
Miranda (23:06):
No, I've been there.
You haven't seen that.
I haven't seen it.
Well, it's not the basement,it's like a weird building.
You know what I mean.
Paul (23:12):
Because you go up the elevator, but then they have
multiple floors.
It's a cool building, but whatare you guys?
Miranda (23:24):
yeah um oh well, look, you know, women.
I mentioned like I love greengrass, love green grass grass
golf.
I love the entrepreneurship ofthe golf pro.
Um we love supporting theirbusiness at a club level.
So trune was always on ourradar even when I was in
australia.
And um.
You know, like they, they'revery selective of who they work
(23:46):
with.
Um.
I've been speaking with them foryears and they were like
electric golf caddies.
Yeah, you know, we hadn'treally hit our strides with, you
know, the level of acceptanceor even awareness of our
category.
So, um, you know, it was reallylike a very personal goal of
mine was to get in and have agreat relationship with Trin I.
(24:07):
Just, we just had so muchsynergy.
You know, they're obviously aworld-class, you know, golf club
management group.
So to be aligned with a worldleader in that at that level
would be, you know, wasobviously quite an honour to
have that.
But also they're really aboutthe member, you know, enhancing
the members' experience, thatthey have a sense of fun, but
(24:27):
they also have an aspect ofhealth and well-being and that
was part of the, you know thesynergy between it.
It's like they have true and fit, where they actually have like
a whole, you know, I suppose,value and department that talks
about keeping, you know, anyonethat plays at a Tune Club fit
and healthy mentally andphysically.
(24:49):
So we've Come on as a sponsorof that.
So they're a great bunch ofpeople to work with.
(25:11):
I have to say they're, you know, really innovative as well.
They do, you know, know, Ithink they really represent the
golf courses that they do verywell.
I can see why they're a worldleader and it's a real, a real
honor to be part of of thatgroup.
So that kind of just kicked offlast year.
So looking forward to this partof the season coming in, um
(25:33):
yeah, it's gonna be a big.
Paul (25:35):
I feel like it's gonna be a big season for you guys.
You know, like just with, yeah,everything you guys have been
like ramping up to right overthe last couple years, but then,
like, even the products arecoming out, like they're just
getting cooler in my opinion,like I don't know.
I saw that when I saw the onethe gps built into the handle, I
was like what the heck?
Miranda (25:56):
like that, that's cool, it is you know what it is, you
don't have to worry about umcharging your handheld gps, you
don't do?
You know?
Some people don't like to weara watch.
Um, you can see exactly whereyou are on the golf course.
Um, the aerial overview, um youknow, just enables you to
change any distance anywhere.
Um, on the fairway, you have tostay on the fairway, of course,
(26:18):
uh, unless you're on the nextfairway and you could probably
get that distance that's me.
Paul (26:22):
I'd be on like two fairways over, so it would
probably be like is it gonna?
It's not gonna shut down, likeyou know those golf cars you
drive and it's like you are noton the course and then it like
shuts down in the middle of likenowhere and you're like, well,
great, now what?
So?
Push this thing back, that'd befunny it's like an april fool's
(26:45):
joke.
Just be like.
You are not on the fairway.
You must now walk and pull yourmgi behind you because you did
not hit it straight.
Miranda (26:49):
Yeah, I look we we're definitely moving the tech.
One of the ones I would love todo is that it does have voice,
and I think it will get to voiceum, I'd be sick get over here
cart and then it's like drivesover to you I know I do love
that too.
Paul (27:07):
I'll make a note of this, get over here, and then I'd be
like you're doing it wrong.
Well, the cart just kept ontelling you you're doing it
wrong, like, know, like you'rehitting the shot wrong.
Put your head down.
Miranda (27:20):
I love that, but there is one way you can actually you
can actually talk to your mate.
So you can Bluetooth andconnect your phone to the top
handle so that if you don't wantto carry your phone, you can
still see your text messagescoming through.
You can get an alert so youcould actually just text your
mate as he's walking furtherdown the fairway and just say
you know, you can just get abanter, you can text you're
(27:43):
terrible like you would ifyou're in your own cart, like
you're just terrible.
Paul (27:48):
Just you should go play something else.
Play tennis, squash.
Miranda (27:52):
Golf is not your game I can see you doing that.
I can see you doing that.
I can see you throw him off thegame.
So what?
Paul (28:04):
I guess what.
What are the new?
Is there?
What are the new mgi's that arecoming out, or what is the?
You know?
I'm saying what's for 2025?
What cart is like the latestone?
Miranda (28:17):
in case people don't know yeah, yeah, we haven't made
all of our announcements fornext year, um, but definitely
it's no secret that you know mgiwill be coming out with, you
know, the best follow metechnology in the market.
Um, like I mentioned before, wedon't rush to market with tech
(28:38):
unless we really believe in it.
You know we we're not going toput out you're ready to go.
Paul (28:42):
You're not just going to put out like it's, the
reputation is too much so.
It's like if it's not perfectthen we're not going to you
release when you're ready torelease right now someone else's
schedule yeah, yeah, exactly,and um, I think the following
market's interesting.
Miranda (28:56):
Um, you know, I prefer to play golf with my equipment
out in front.
You know, you can see where.
You know you can see where yourcaddy is and you know it's less
stress.
There's a lot of.
You know, some people like theidea of just walking and it's
behind you, you don't have to doany direction.
So with that technology, we'vealways been a little dubious of
well, what about the hazards?
What's going to stop that goinginto the water?
(29:18):
You know if you're all thebunker, if you're, you know,
walking around quite close to ahazard.
So with the AI, because we havethe built-in course mapping,
we'll actually be geofencing allof the water and the bunkers.
So we'll be geoprotecting aswell as the follow me.
Paul (29:35):
So that technology is going to be really exciting.
It's very advanced.
You know what I mean.
You're not just making a pushcart.
You're not making an electrictrolley cart, whatever you want
to call it like.
Miranda (29:45):
It's like you're advancing the technology in the
product yes, yeah, and reallyenhancing the experience,
because what we're trying to dois helping equipment is, um, you
just get to walk that course.
So anything we can do toinnovate to make that walk more
(30:07):
enjoyable and just concentrateon your game, that's what we're
about.
So I think the follow metechnology with the geo protect
um, it's, it'll be huge.
It'll be absolutely huge nextyear, um, and I'm looking
forward to getting that tomarket.
We've done an absolutetruckload of testing.
It's been a lot of fun, um.
So you've got to think aboutwell, what are what are people
(30:28):
going to do with this thing?
Are they just going to aim itstraight at the bunker and just
see if it's going to stop?
Paul (30:36):
so you have to think about stopping distances.
Miranda (30:38):
That'd be fun.
Paul (30:42):
Yeah, yeah, yeah, usually you have someone standing right
on the edge.
Oh you, have a lake.
You should have a lake rightthere and be like well, let's go
on the middle of the lake,let's check it out.
What if you put a ramp there?
It'll jump the ramp like a TVshow.
Miranda (31:00):
No, okay, actually, you know, I heard, um, I heard
places like yeti coolers will doreal testing out in with bears.
You know to see, I did.
I heard this story the otherday.
That was like we were talkingabout that's kind of cool
actually.
Paul (31:15):
Could you imagine recording that like people would
watch, that you guys should dothat with a bunch of drunk guys
was like we were talking abouttesting.
That's kind of cool actually.
Could you imagine recordingthat Like people would watch,
that you guys should do thatwith a bunch of drunk guys and
like that?
Speaker 3 (31:21):
would be your bear testing.
Paul (31:23):
And then like let's see what happens when a bunch of
drunk guys who think they canplay golf have really nice
equipment and they start runninginto each other.
Miranda (31:31):
I think we've thrown around the slogan you know,
don't drink and drive.
You know with on the golfcourse with accidents.
That doesn't happen with us,it's more on the ride-on car I
can't hurt you though, man, thatthing hits you.
Paul (31:43):
That thing, that thing's powerful, that that I'm like.
I told I was so impressed whenI saw it, it was so funny.
I was like holy crap, thisthing's like.
This is like a remote controlcar on steroids, like it was.
It was cool.
So you were saying earlier too,like it was 100 family owned
until, like what last year.
(32:03):
Is that right?
What like aren't you workingwith like professional
footballers or australian orsomething?
I remember reading somethinglike that.
What was what's the story?
Like?
Like I know, because I'mamerican, I don't really know
all the rules of other sports,but like who are those players
or what is that?
It gives you an understandingof what you know Australian
(32:25):
football is.
Miranda (32:27):
Yeah, well, yeah, our Australian rules, our Aussie
rules, yeah, no, look.
So obviously you know I'vetalked a bit about my dad and
you know he was hitting his 70sand he's like you know what's my
exit strategy?
Do I have to keep working andmy sister and I are still very
(32:50):
much loving what we're doing.
So we're still 100% Australianowned.
But we took on investors lastyear.
My sister and I stayed on asshareholders and, you know,
obviously, ceos.
But, um, yeah, we attracted theeyes of um, an investment group
that um had a whole lot ofsports people behind it, which
has been really a wonderfulthing to happen.
(33:11):
And quite you know, you knowyou get a little bit overwhelmed
.
You're like, wow, these peopleare really interested in in our
vision and where we've been andwhat it sure looks like.
So, um, yes, we've had well, Idon't know if you know, but kari
webb is, um, one of our, um,yeah, one of our shareholders
now, which is exciting.
So I've had a few chats to herand, um, she was also very
(33:33):
excited about the epson tour andthe steps we were taking.
Um, she lives very much, well,very much here in Florida but
has family and strong ties.
Still back to Australia, we'vealso had Matt Dell of Adova, who
played for the Cavaliers inbasketball.
So, yeah, he's Australian.
(33:53):
He's also one of ourshareholders as well now.
And, yes, we've got a couple ofafl footballers um, they're
always in our photography andour videos.
We do all of that in-house and,um, you know, these guys in the
off-season love golf, sogenerally we get those you know,
more fit athletes coming indoing a bit of a video shoot for
(34:16):
us.
Speaker 3 (34:16):
So yeah, we've got.
Miranda (34:18):
We've got some really nice you know backing from.
Yeah, people have been the topof their game and have said you
know what?
That's a really good aussiecompany that's, you know, doing
great things and, you know wantto really see us succeed into
the future.
So it's, it's an exciting timefor us no, it's really cool.
Paul (34:35):
So where can people find MGI like carts?
Miranda (34:41):
Yeah, that's a good question.
Hopefully it's not too hard tofind.
Hopefully not too hard to find.
No, look, we support every golfcourse.
So if a golfer loves to supporttheir local golf pro, the golf
shop, they can buy locally.
We're also in the majority ofkey golf retailers as well, so
(35:06):
you can walk into the store andsee the product and also, you
know, also online as well.
So we do pride ourselves ontrying to help people find that
right model so you can, you know, jump online and see.
You know what kind of terrainis best suited to my course or
the technology that I need.
We do love people experiencingour products, so there are quite
(35:28):
a few strong demo programs thatwe've got out there so you can
actually find one to use one.
But the best person to find one, you know, to ask about it, is
ask an mgi owner.
You know we I've got videos ofpeople going.
I just bumped into an mgi ownerand I videoed them talking
about how much they love theirproduct.
Um, so you know, I'm sograteful for that.
(35:51):
That's like, it's almost likethey're such high quality.
Paul (35:57):
You know, it's almost like .
It's almost like a Bentleyright.
It's almost like a high end,like something that's really,
really nice, like it's going tolast a long time, like you're
going to get your money's worth.
That's the way I look at it.
When I'm thinking of MGI.
It's not like you know, I knowthere's like other.
You know, I don't know, that'show I describe it.
That's how I describe it.
That's I don't know.
That's just what I think of mgi.
(36:17):
I'm like oh, they make the bestit's a cool.
Miranda (36:21):
It's like a cool car.
Paul (36:22):
I agree it is like a cool, really cool.
It's like a bentley, that'swhat I feel like.
It's like a higher.
You know what I mean.
When you see it doesn't looklike oh they, it was a car
company that thought they'd becool to put some electric stuff
on it.
You know what I mean.
It's almost like no, this ismade for, this is, this is nice,
you know so that's my thank you.
Miranda (36:42):
We do, we do yeah, look the tech's there but we know it
has to look good.
You know we want people to feelgood and be really happy with
their equipment and it is like acar, you know.
You feel proud when you knowyou take care of it you take
care of it.
Yeah, like nice car or not, ifyou keep that thing clean.
You take care of it.
Yeah, like nice car or not, ifyou keep that thing clean.
People have a level of respectfor you too.
(37:03):
They're like, you know, but itis, you know, if you, you know,
for the golfer that cares aboutthe equipment.
You know, I think the brand hasa lot of synergy with those
people.
But you've got to keep it.
You've got to look after it too, because it is like a car um,
it has, it's low maintenance,but it does love to be cleaned
every now and then.
Paul (37:20):
And um, your baby, of course.
Right, take care of it.
It's like everything.
It's like your golf equipment.
It's like you need to take careof it, but like it's gonna take
care of you.
Miranda (37:28):
So it's like well, it's gonna keep you walking, it's
gonna keep you fit for a superlong time, it's gonna keep you
playing golf and and it you know.
You know golf is such a socialgame.
You know we play it becausewe're competitive, right, like
I'm super competitive, but I tryto keep a bit of grace about me
.
I don't have the ego when itcomes, but I have to be the best
(37:50):
, like I do.
It's on or off the golf course,like we have to be number one,
like there's just no doubt aboutit and that's what we fight for
every day.
But, um, but at the end of theday, it is only golf.
It's a sport that we love.
But you get out there with yourmates and that's your time, you
know.
That's your four or five hoursand hopefully an hour drink and
then you go home, but it's thebest.
Paul (38:10):
It's like four or five hours of drinking and then an
hour of playing that's how theyplayed in ve right, or maybe
everywhere, I don't know.
It's hard for me to play golfin Vegas because I'm always like
you're tired, I'm like, nah, Iwas going to play golf.
I'm just kidding, that's nottrue.
Miranda (38:27):
Just come in summer, you know the sun's up.
Yeah, you come in the summer.
It's like dead right?
Well it's not as busy.
I used to go there all the time, but I love.
Vegas.
Doesn't love me though.
Well, you're always welcome outhere.
You're always welcome.
We've got friends in Vegas.
Paul (38:48):
Yes, that's awesome.
Well, thank you so much forbeing on the show today.
You guys should check out MGI.
Like they seriously make likethe best cards, like they're
really nice, they're really'rereally nice, they're really
really nice.
But you can, I mean it's likemgi is mgicom, wait, mgi,
(39:09):
golfcom, that's the.
You guys do research on it, butlike seriously, like these
cards are really cool.
Um so, thank you for being onthe show and I hope to see you
guys on the next episode.
Speaker 3 (39:18):
Thanks for listening to another episode of Behind the
Golf Brand Podcast.
You're going to beat me.
Stay connected on and off theshow by visiting
golfersauthoritycom.
Don't forget to like, subscribeand leave a comment.
Golf is always more fun whenyou win.
Stay out of the beach and seeyou on the green.
What's up guys?
Welcome to the Behind the GolfBrand Podcast.
This week I have my good friend, miranda Turner from NGI, and
if you guys don't know who NGIis, then you probably never
walked the golf course before,because they make pretty much
one of the best golf push.
Not even push cards anymore,it's all electric.
It's cool.
Like they make the navigator.
It's really cool.
(00:54):
Is it navigator?
I don't know.
They make a lot of really coolpush cards cards.
I don't even call it anymorebecause they're like smart cards
.
But anyways, I have Miranda onthe show today.
She is the ceo and we're goingto talk all about mgi, so
welcome to the show hi paul.
Miranda (01:09):
Thank you so much for inviting me to your podcast.
Paul (01:12):
I'm excited I'm excited too, so obviously with that
accent you're probably not fromhere.
Where is mgi from?
Miranda (01:21):
um, I'm sitting out of where las vegas.
Paul (01:25):
How long have you been in Vegas?
Because you're not from thereoriginally, right?
Miranda (01:29):
No, I don't know if you can hear any accent.
You sound like you have anaccent, I'm okay.
But I am originally fromMelbourne, australia.
So we set up our office outhere actually in 2021 and I
moved out just to help grow thebusiness.
You know boots on the groundtwo years ago now.
Paul (01:55):
Oh wow.
So when did MGI start?
What's the story of MGI?
Miranda (02:01):
Yeah, so really it's 32 years ago now.
My father started the business,definitely the entrepreneur.
Prior to that he was in tennisand prior to that he was in
squash.
So kind of interesting you knowdefinitely a lot of you know
kind of like you know, hand-eyecoordinated type sports he was
(02:23):
very good at and alwaysinterested in.
I grew up in squash courts,around tennis, tennis centres
facilities, you know.
Dad was the distributor forYonex Tennis Rackets back in the
day.
Yeah, yeah, we'd always end upat the Australian, you know,
(02:45):
tennis Open.
He'd be exhibiting and I'd beout the front scalping tickets,
probably selling my own smallbusiness as a little girl,
because we'd be stuck out therefor 10 days, so don't tell
anybody, no.
So yeah, so we've always beenaround sport, our family, so
yeah, so we've always, you know,been around sport, our family.
(03:06):
And so 20 years ago, prettymuch this year, I started in the
business full time.
So, being in that golf industryalongside my dad my sister also
started a year or so before meand my uncle, so together we've
kind of, you know, grown thebusiness globally.
You know you can now kind offind us in, you know, I think
(03:34):
it's up to 45 differentcountries and you know the US
the US has always been close toour heart.
It was definitely more of likethat last frontier for us
because we only entered themarket in 2018.
So, yeah, we've been around along time.
We love golf, we love sportreally and, being Australian,
you know we love fit for life.
It's something that's reallyclose to us.
(03:55):
You know you have to have sportin your life.
It's going to present you withchallenges, to help you through
your life, it's going to put youin good health and not to
mention the friends that youmake along the way as well.
So you know we love what we doand we hope we're here for
another 32 years.
Paul (04:13):
So 32 years when he started it.
That's crazy.
Miranda (04:17):
Yeah, yeah 93.
Uh-huh, exactly.
Paul (04:22):
Was he inventing stuff?
Or like how did it like youknow, uh-huh, exactly was he.
Was he's inventing stuff?
Or like how did it, like youknow, was he like a tinkerer, or
he had an idea or what likewhat's?
How did it start?
You know what I mean.
Miranda (04:32):
I mean, yeah, no, it's interesting.
So like because he was intennis and um, his father was a
golfer my, my papa and um papasaid one day you know what, I
don't want to get in the cart,but I need something.
You know what else is out there?
And dad was actually over herein the us.
There was a really big sportsum conference expo over here in
(04:56):
atlanta.
So he was over here with histennis staff and you never know
who you're gonna meet in a taxiline, right?
So he's waiting for a taxi,talks to some guys from the UK,
gets chatting with them, goesout for a drink, meets some guys
from Canada and these guys aredoing electric golf caddies 32
years ago.
And they said you know what,why don't you just take some
(05:18):
back, bring in a container, seeif you can sell into Australia?
So sure enough he did see if hecan sell into Australia.
So sure enough he did.
And he quickly realised thatthey weren't great.
They were good.
They, you know they answered thequestion or they offered an
answer to the problem, but theyreally asked a question of him.
He's like I can do better, youknow.
(05:38):
And Australians, we play golf365 days a year, so these things
were built for Canadians golf365 days a year so these things
were built for canadianseuropeans that are playing six
off, six on six off typesituation um, we need something
more robust.
So he started um mgi with hisown manufacturing in australia
and you know, he's just a realavid golfer with great ideas.
(06:02):
So he came up with a lot of thepatents that we have in our
product now and yeah, and therest is history really so then,
initially you were in australia,and then when did you, when did
you start expanding to other,like territories, would you say?
um, well, look, we've alwayslooked globally.
Paul (06:24):
Being being Australian, you always travel right, yeah,
yeah, yeah, you travel fivehours.
Miranda (06:28):
Yeah, you go five hours .
Everyone's talking the samelanguage, same currency, same
culture, same sport.
You kind of like you have toget off that island.
So we've always been, you know,avid travellers.
So, dad, you know, sparked upquite a lot of relationships
early on.
So it was probably now we'regetting on to 20 years of being
(06:51):
global distributor.
You know distributor network,but America was really our first
office outside of Australia.
So all the other countries weuse local distributors who know
the market very well, maybespeak the language, so they
would distribute our productthrough, you know, through
(07:11):
Germany, you know, up throughthe Nordics, you know, and of
course, obviously other Englishspeaking countries like South
Africa.
But the US, we really wanted itto do.
We wanted to do it ourselves.
We know this country, we knowthe people well, we fit in it to
do.
We wanted to do it ourselves.
We know this country, we knowthe people well, we fit in
culturally.
I hope so.
And no one was doing it verywell here in terms of electric
(07:32):
golf caddies, and so you knowwhat.
We just backed ourselves.
We had a great formula inAustralia and we took that here.
And, yeah, we work very closelywith the golf industry.
That's what we do.
We're very much a b2b company.
We love relationships, umworking with retailers, to, you
know, benefit their business aswell and look after the golf
(07:55):
industry.
So we love golf professionalsat the golf course and really
helping them thrive and that'swhat that's what I get a kick
out of is really supportingthose businesses make something
of themselves.
Paul (08:08):
So what I think is so cool about your carts is the
innovations behind it, because Imean, with the Zip Navigator
series or even the GPS, it'scool how you're bringing all
this new technology into carts.
Usually it's people just slapsomething on, but oh, we have
whatever, but you're actuallybuilding it into the product.
(08:29):
And that's when I got the GPSone.
I had the Zip Navigator lastyear and that thing's a tank and
it was funny.
The first time I got it I wassetting it all up and I was
trying to drive it in my houseand that thing's powerful.
Seriously, you can tell in mylike house or my and and like
that thing's powerful, like that.
I mean seriously, you know howpowerful that motor is and how
the wheels like.
I mean it's, I'll go home mywall because I didn't know what
(08:50):
I was doing and I was like and Iwent straight forward, I was
like holy smokes.
But I mean, how do you it's?
It's amazing to me how you guysare able to bring such new
technology into that space,right?
Not just not just basic, rightlike real technology yeah, yeah,
look, um, we have a great team.
Miranda (09:11):
We really do have a great team.
Um, you know we've talkedbefore about, you know, just
attracting good people to toyour business.
Um, I think we have a reallystrong company, you know.
Know, we're very honest.
You know some people say, youknow, happy wife, happy life.
You know, I'm definitely moreof a.
(09:31):
You know, if you have a happyteam, you kind of start living
that dream.
And with a good team comesreally good ideas.
So, you know, I do believe inbringing those ideas to life.
You need everybody behind youworking.
We never rush anything to market.
We really lead by deliveringhigh, you know, beating
(09:56):
everyone's expectations.
So, hopefully, when you open upyour caddy, you're like, oh, I
don't know what I'm going toexpect.
You know, maybe it'll just, youknow, walk out in front of me.
But you know, hopefully yourexpectations were exceeded.
And that's what we love to doand that's a part of our honesty
.
I think with our marketing wenever oversell what we deliver.
We let the golfer go oh my God,this is even better than I
(10:17):
imagined and that's what we geta real kick out of.
So we never rush anything tomarket.
So we never rush anything tomarket.
We do invest in our company.
Up until last year, we were100% family owned, so every
dollar that we made was goingback into our own research and
development to benefit ourcompany for the future.
Paul (10:35):
When did you guys move to Vegas or the US office?
When did you come here?
What year was that 2012?
One.
Miranda (10:43):
Well, look, it was really yeah, look, it was 2018
when we hit you know, really hitthe US soil and you know our
strategy was really to, like Isaid, deal with the golf
industry.
So we kind of, you know, had ittargeted of who we wanted to
look at and, as that was growing, we did a lot of that from
Melbourne.
But, yeah, look, we opened upthe office in 21.
(11:03):
We now have 15 people workingin our head office.
Yeah, you've got to keep costsunder control, but not at the
expense of customer service.
We love looking after ourcustomers.
We know that our product lastsa long time, so we like to look
(11:24):
after them through the decisionprocess of you know what do you
need, like what kind of you knowcost do you play at, what kind
of you know technology you'relooking for, and you know what's
your budget.
So we always want to match thatup properly with our, with our
customer service team.
Um, but then we have this reallylong warranty, so we've got to
kind of stand by the product,have people available, spare
(11:45):
parts, diy, videos, and thenpeople are going to keep them
after that three years.
So we need to be here to talkthem through.
How do we fix that?
How do you replace that ifanything ever happens?
I mean, these things are prettybulletproof.
Unfortunately, they're working.
It's um, they are actually very, very durable.
So, yeah, we're're here to lookafter people.
Anything could happen to it interms of maybe they misplaced a
(12:11):
wheel during winter, we canreplace a wheel for them.
So all of that's done out of LasVegas, and I think that's part
of the charm of what we do, too,is that we do care about our
customers.
It's not just a one-hit salefor us.
We have MGI customers for life,and that's what I love about
what we do is that they keepcoming back going.
I just love my MGI.
(12:32):
I love my MGI.
I think I'll get the next onenow that the new tech's out.
We never want to disappoint that.
I don't like that.
If anything's ever in the grey,we always talk about let's look
after the customer.
That's why we're here andthat's what we do every day.
(12:53):
Um, we want people to be fitfor life.
We want them to walk the course.
We want to keep them out of agolf cart.
Um, if we can keep peoplewalking for the rest of their
golfing life, we know life'sbetter.
It's better when you're walking, you know you're with your mate
.
You can feel that, golf course,um, you're not distracted by
getting in and out of a cart, oryou know the energy drain of
pulling and pushing a.
Paul (13:10):
You know a cart I always feel like I mean sometimes
almost faster too, you know, ifyou're not riding like because
you just go, and especially notcaring, or you have to push it,
it's like just following youaround or whatever.
It's like oh, I mean absolutely.
Miranda (13:27):
Oh, I've seen I've seen it and it is.
I mean, we've got two peoplechasing two balls in a car.
Paul (13:34):
You know it's an absolute 90 degree rule or something, and
then you're like, oh great, youhit it way over there and I
gotta wait for you to walkacross the golf course yeah,
it's an absolute time waster.
Miranda (13:45):
Uh, I mean, you can take our caddies right up to the
green.
You can, you know, navigate itaround, you know, to the pathway
for the next tee box.
You're not going back to get,you know, your cart.
Um, there's a lot of advantagesin um speed of play, yeah, as
well.
So I think, um, you know,walking is definitely, you know,
(14:05):
people forget, they think I'vegot to go play golf and I'm
going to go to the gym later.
It's like, well, actually thatwas your exercise, if you
actually you walk a lot.
Paul (14:12):
You don't even realize how much.
You just walked like a lot yeah, yeah, so yeah, what didn't you
guys do something?
The epson tour?
What's that?
What I was reading about that,what is that?
Miranda (14:24):
I know.
So we all know the Epson Tour.
So it's the LPGA qualifyingtour where generally at the end
there's about 15 players gettheir ticket to the big time.
So it's just to be.
It's actually one of ourcompany's really proud moments
(14:46):
to be be I know that soundsreally corny but to be a part of
not just the AMS on thatprofessional level.
Um, we've actually contributedto like a real change in golf.
Um.
So, having spoken to the Epsontour, who is actually a really
innovative tour, like we had alot of synergies in terms of,
(15:06):
you know, keeping golf modern,keeping, you know, young people
coming through the game, keepingthem active and really helping
these ladies achieve theirdreams.
You know we looked at it.
And the men in their qualifyingevent you know their purse is
huge.
These ladies, I think it'saround twenty thousand dollars
(15:29):
if you win, um, there'll be like120 girls out there and they're
trying to sell finances tooright, and then the purse isn't
that big so then, it's
Paul (15:37):
like, how do you even you have to get a sponsor.
I mean, that's gonna be hard ifyou're just you don't have that
connection right.
Or like, yeah, I, it's alreadyhard enough.
And then it's even harder whenlike, yeah, so that's so.
Then.
So what is MGI doing?
I know you guys do it a lot.
That's why I want to ask thisquestion.
I think it's really cool.
Miranda (15:58):
Yeah Well, one of the first ones was that having the
rule changed.
Paul (16:05):
So you know, this tour did not allow it.
Miranda (16:08):
Yeah, it's a it's a really big deal.
Now the players are on a levelplaying field.
Paul (16:14):
Um, you know some some, you know some athletes were
fortunate enough that you knowthey could afford a caddy which
is about twelve hundred dollarsan event, um, like if you're
only going to make 20 grand on apurse, if you, if you call you
know if you get it, we're reallylow odds and you got to spend
(16:34):
that much money on a caddy Rightand you've already.
Miranda (16:37):
You've already had 18 events across East coast to West
coast.
Yeah, it's like the financialinvestment that they're already
making is huge.
So we thought, well, byallowing electric golf caddies,
the athletes now don't have tocarry their bags if they don't
want to, they don't have to pullor push a golf cart and they
can act just like the pro theyare and walk down that fairway,
(16:58):
you know, with the remotecontrol MGI right out in front.
So by changing that rule, we'vekind of levelled that playing
field um for those ladies and um.
So by doing that, they've putus on as the you know, official
electric golf caddies.
So of course, you know we'rehelping to contribute to um,
hopefully, you know, raising theprofile of the tour um making
(17:22):
it, you know, more efficient forthem um.
We've also taken on ambassadorsas well, so hopefully we're
helping them um.
So we've got um.
Hayley cooper and jillianhollis have come on as our mgi
ambassadors and these, thesegirls, seriously, they are such
great golfers, they have blownus away um, I love seeing their
(17:44):
energy around our golf carts.
So so not only have we giventhem an mgi, um and everything
else apart, you know that theyget us as an ambassador.
We offered to kind of pimptheir ride for them.
So we said, look, why don't you?
that's cool yeah, we said look,why don't you just tell us your
favorite color and we'll get itwrapped?
You know we don't very often dolimited edition mgi's, um, so I
(18:08):
think it was actually jilliansure that'd be cool, wouldn't it
?
Paul (18:11):
could you imagine like limited edition stuff, like
that'd be sick, I don't know, noone does that, I feel like
customization is such a big dealtoo like it is, it is
unfortunately I mean that'd beoh yeah and we're in vegas, so
car wrapping is huge here umit's like everywhere oh yeah,
(18:33):
maybe it is everywhere, it's notjust vegas no, I mean in vegas,
like everyone, but like it'slike, yeah, it's like all the
advertising and stuff like thatyeah, the cyber trucks that are
all wrapped as well.
Miranda (18:44):
But, yeah, look, so jillian's is coming out in red.
I think she's named it.
His name's kevin.
Um, and it's just.
It's just so awesome to see,like um, you know just the
difference that we're making.
They're so excited about usingthe product um, and they've just
written some beautiful wordsabout how they feel like it's
really helped them achievingtheir goal and staying focused
(19:06):
when they're playing um.
So we actually wrapped a umcaddy for dj khalid.
He wanted to go.
Yeah, we did that last month.
Paul (19:16):
That's gonna get a lot of buzz too.
Like I mean that's so smart,like it's.
Like I mean, oh my god, sosmart like it's fun, it's you
know what what did you do for djkhaled?
Miranda (19:29):
yeah, he wanted it gold , so it's all covered in gold.
And then it's got we the bestacross the bottom.
Um, yeah, it came out reallyand it's got.
It's got the gold wheels hubson it rims.
Paul (19:46):
Sorry Did you deliver it to him yourself.
You're like DJ Khaled, you'relike Miranda Turner and you're
like riding on top of it becauseit's so powerful.
And you're like here's your car, like remember that old, pimp
your Ride show?
And it would be like here'syour junker, and then here's his
totally pimped out ride andit's like not, I just love that
(20:07):
show.
Miranda (20:08):
I wish, I wish, hopefully we'll do more.
We've kind of tapped into alocal team here that can do that
for us, so I'm looking forwardto getting that online.
Paul (20:29):
I think it's a really cool idea because I've never seen do
that right, like I've neverseen anybody.
And imagine too, for like themarketing side of it too, like
like that's.
I think it's also opening up anew you know, something no one
else has done so far.
If by you know which we'reshowing with the epson tour is
like, okay, what another goodway for companies to brand right
(20:49):
instead of just a bag, now it'slike oh, we also have the cart
right and we're like more areasfor and that helps the players
because now they get moresponsorship, because they're big
cards with them, and like Ithink it's brilliant, honestly
smart.
Miranda (21:03):
Yeah, thank you.
Yeah, I think it's.
Yeah, I think.
And look, these people aregetting a nice kick out of it,
feeling really special, reallygood about themselves, and
that's confidence building,right, that's what it's all
about and anything we can do tohelp, you know, these athletes
achieve their dream.
(21:24):
I mean it's.
I never, I never thought thatwe would be part of a
professional level with electricgolf caddies.
But you know the usga, theyactually allow them.
You know the rule actually sayswe want you to walk the course
and it doesn't say you can't usean electric golf caddy.
So, um, you know, everyone canuse one.
And and that's what I loveabout what we do kind of like
(21:46):
changing the way you play golf.
We're trying to modernise it,but still back to the essence of
the traditional way of walking,just keeping it modern, a bit
of fun, not taking it tooseriously, but at the same time
having serious tech.
You know that people are reallyproud to have and keeping it it
premium at the same time.
(22:06):
We love that, um, because itrepresents the quality of the
product.
Paul (22:10):
So, yeah, I think, um, I think it's cool, and then to get
the rule change too, like youdon't really like that's, that's
a big deal.
You know, like that's a hugedeal.
Miranda (22:22):
I feel like yeah, yeah, jodyodie Brothers heads up the
Epson Tour there and he's justbeen an absolute driving force
to you know, taking this wholetour to the next level for women
golfers.
So, yeah, he's an extraordinaryman and, yeah, a guy I really
(22:45):
admire.
And I think, yeah, the tour'sreally, you know, really lucky
to have him.
He's a extraordinary man and aguy I really admire.
I think the tour's really luckyto have him.
He's a great guy.
Paul (22:55):
I was also reading somewhere else.
Troon is located here.
I actually did some content atTroon's headquarters.
They have a really coolsimulator in their basement.
I don't know if you ever knewthat, but it's really cool.
I haven't seen that?
Miranda (23:06):
No, I've been there.
You haven't seen that.
I haven't seen it.
Well, it's not the basement,it's like a weird building.
You know what I mean.
Paul (23:12):
Because you go up the elevator, but then they have
multiple floors.
It's a cool building, but whatare you guys?
Miranda (23:24):
yeah um oh well, look, you know, women.
I mentioned like I love greengrass, love green grass grass
golf.
I love the entrepreneurship ofthe golf pro.
Um we love supporting theirbusiness at a club level.
So trune was always on ourradar even when I was in
australia.
And um.
You know, like they, they'revery selective of who they work
(23:46):
with.
Um.
I've been speaking with them foryears and they were like
electric golf caddies.
Yeah, you know, we hadn'treally hit our strides with, you
know, the level of acceptanceor even awareness of our
category.
So, um, you know, it was reallylike a very personal goal of
mine was to get in and have agreat relationship with Trin I.
(24:07):
Just, we just had so muchsynergy.
You know, they're obviously aworld-class, you know, golf club
management group.
So to be aligned with a worldleader in that at that level
would be, you know, wasobviously quite an honour to
have that.
But also they're really aboutthe member, you know, enhancing
the members' experience, thatthey have a sense of fun, but
(24:27):
they also have an aspect ofhealth and well-being and that
was part of the, you know thesynergy between it.
It's like they have true and fit, where they actually have like
a whole, you know, I suppose,value and department that talks
about keeping, you know, anyonethat plays at a Tune Club fit
and healthy mentally andphysically.
(24:49):
So we've Come on as a sponsorof that.
So they're a great bunch ofpeople to work with.
(25:11):
I have to say they're, you know, really innovative as well.
They do, you know, know, Ithink they really represent the
golf courses that they do verywell.
I can see why they're a worldleader and it's a real, a real
honor to be part of of thatgroup.
So that kind of just kicked offlast year.
So looking forward to this partof the season coming in, um
(25:33):
yeah, it's gonna be a big.
Paul (25:35):
I feel like it's gonna be a big season for you guys.
You know, like just with, yeah,everything you guys have been
like ramping up to right overthe last couple years, but then,
like, even the products arecoming out, like they're just
getting cooler in my opinion,like I don't know.
I saw that when I saw the onethe gps built into the handle, I
was like what the heck?
Miranda (25:56):
like that, that's cool, it is you know what it is, you
don't have to worry about umcharging your handheld gps, you
don't do?
You know?
Some people don't like to weara watch.
Um, you can see exactly whereyou are on the golf course.
Um, the aerial overview, um youknow, just enables you to
change any distance anywhere.
Um, on the fairway, you have tostay on the fairway, of course,
(26:18):
uh, unless you're on the nextfairway and you could probably
get that distance that's me.
Paul (26:22):
I'd be on like two fairways over, so it would
probably be like is it gonna?
It's not gonna shut down, likeyou know those golf cars you
drive and it's like you are noton the course and then it like
shuts down in the middle of likenowhere and you're like, well,
great, now what?
So?
Push this thing back, that'd befunny it's like an april fool's
(26:45):
joke.
Just be like.
You are not on the fairway.
You must now walk and pull yourmgi behind you because you did
not hit it straight.
Miranda (26:49):
Yeah, I look we we're definitely moving the tech.
One of the ones I would love todo is that it does have voice,
and I think it will get to voiceum, I'd be sick get over here
cart and then it's like drivesover to you I know I do love
that too.
Paul (27:07):
I'll make a note of this, get over here, and then I'd be
like you're doing it wrong.
Well, the cart just kept ontelling you you're doing it
wrong, like, know, like you'rehitting the shot wrong.
Put your head down.
Miranda (27:20):
I love that, but there is one way you can actually you
can actually talk to your mate.
So you can Bluetooth andconnect your phone to the top
handle so that if you don't wantto carry your phone, you can
still see your text messagescoming through.
You can get an alert so youcould actually just text your
mate as he's walking furtherdown the fairway and just say
you know, you can just get abanter, you can text you're
(27:43):
terrible like you would ifyou're in your own cart, like
you're just terrible.
Paul (27:48):
Just you should go play something else.
Play tennis, squash.
Miranda (27:52):
Golf is not your game I can see you doing that.
I can see you doing that.
I can see you throw him off thegame.
So what?
Paul (28:04):
I guess what.
What are the new?
Is there?
What are the new mgi's that arecoming out, or what is the?
You know?
I'm saying what's for 2025?
What cart is like the latestone?
Miranda (28:17):
in case people don't know yeah, yeah, we haven't made
all of our announcements fornext year, um, but definitely
it's no secret that you know mgiwill be coming out with, you
know, the best follow metechnology in the market.
Um, like I mentioned before, wedon't rush to market with tech
(28:38):
unless we really believe in it.
You know we we're not going toput out you're ready to go.
Paul (28:42):
You're not just going to put out like it's, the
reputation is too much so.
It's like if it's not perfectthen we're not going to you
release when you're ready torelease right now someone else's
schedule yeah, yeah, exactly,and um, I think the following
market's interesting.
Miranda (28:56):
Um, you know, I prefer to play golf with my equipment
out in front.
You know, you can see where.
You know you can see where yourcaddy is and you know it's less
stress.
There's a lot of.
You know, some people like theidea of just walking and it's
behind you, you don't have to doany direction.
So with that technology, we'vealways been a little dubious of
well, what about the hazards?
What's going to stop that goinginto the water?
(29:18):
You know if you're all thebunker, if you're, you know,
walking around quite close to ahazard.
So with the AI, because we havethe built-in course mapping,
we'll actually be geofencing allof the water and the bunkers.
So we'll be geoprotecting aswell as the follow me.
Paul (29:35):
So that technology is going to be really exciting.
It's very advanced.
You know what I mean.
You're not just making a pushcart.
You're not making an electrictrolley cart, whatever you want
to call it like.
Miranda (29:45):
It's like you're advancing the technology in the
product yes, yeah, and reallyenhancing the experience,
because what we're trying to dois helping equipment is, um, you
just get to walk that course.
So anything we can do toinnovate to make that walk more
(30:07):
enjoyable and just concentrateon your game, that's what we're
about.
So I think the follow metechnology with the geo protect
um, it's, it'll be huge.
It'll be absolutely huge nextyear, um, and I'm looking
forward to getting that tomarket.
We've done an absolutetruckload of testing.
It's been a lot of fun, um.
So you've got to think aboutwell, what are what are people
(30:28):
going to do with this thing?
Are they just going to aim itstraight at the bunker and just
see if it's going to stop?
Paul (30:36):
so you have to think about stopping distances.
Miranda (30:38):
That'd be fun.
Paul (30:42):
Yeah, yeah, yeah, usually you have someone standing right
on the edge.
Oh you, have a lake.
You should have a lake rightthere and be like well, let's go
on the middle of the lake,let's check it out.
What if you put a ramp there?
It'll jump the ramp like a TVshow.
Miranda (31:00):
No, okay, actually, you know, I heard, um, I heard
places like yeti coolers will doreal testing out in with bears.
You know to see, I did.
I heard this story the otherday.
That was like we were talkingabout that's kind of cool
actually.
Paul (31:15):
Could you imagine recording that like people would
watch, that you guys should dothat with a bunch of drunk guys
was like we were talking abouttesting.
That's kind of cool actually.
Could you imagine recordingthat Like people would watch,
that you guys should do thatwith a bunch of drunk guys and
like that?
Speaker 3 (31:21):
would be your bear testing.
Paul (31:23):
And then like let's see what happens when a bunch of
drunk guys who think they canplay golf have really nice
equipment and they start runninginto each other.
Miranda (31:31):
I think we've thrown around the slogan you know,
don't drink and drive.
You know with on the golfcourse with accidents.
That doesn't happen with us,it's more on the ride-on car I
can't hurt you though, man, thatthing hits you.
Paul (31:43):
That thing, that thing's powerful, that that I'm like.
I told I was so impressed whenI saw it, it was so funny.
I was like holy crap, thisthing's like.
This is like a remote controlcar on steroids, like it was.
It was cool.
So you were saying earlier too,like it was 100 family owned
until, like what last year.
(32:03):
Is that right?
What like aren't you workingwith like professional
footballers or australian orsomething?
I remember reading somethinglike that.
What was what's the story?
Like?
Like I know, because I'mamerican, I don't really know
all the rules of other sports,but like who are those players
or what is that?
It gives you an understandingof what you know Australian
(32:25):
football is.
Miranda (32:27):
Yeah, well, yeah, our Australian rules, our Aussie
rules, yeah, no, look.
So obviously you know I'vetalked a bit about my dad and
you know he was hitting his 70sand he's like you know what's my
exit strategy?
Do I have to keep working andmy sister and I are still very
(32:50):
much loving what we're doing.
So we're still 100% Australianowned.
But we took on investors lastyear.
My sister and I stayed on asshareholders and, you know,
obviously, ceos.
But, um, yeah, we attracted theeyes of um, an investment group
that um had a whole lot ofsports people behind it, which
has been really a wonderfulthing to happen.
(33:11):
And quite you know, you knowyou get a little bit overwhelmed
.
You're like, wow, these peopleare really interested in in our
vision and where we've been andwhat it sure looks like.
So, um, yes, we've had well, Idon't know if you know, but kari
webb is, um, one of our, um,yeah, one of our shareholders
now, which is exciting.
So I've had a few chats to herand, um, she was also very
(33:33):
excited about the epson tour andthe steps we were taking.
Um, she lives very much, well,very much here in Florida but
has family and strong ties.
Still back to Australia, we'vealso had Matt Dell of Adova, who
played for the Cavaliers inbasketball.
So, yeah, he's Australian.
(33:53):
He's also one of ourshareholders as well now.
And, yes, we've got a couple ofafl footballers um, they're
always in our photography andour videos.
We do all of that in-house and,um, you know, these guys in the
off-season love golf, sogenerally we get those you know,
more fit athletes coming indoing a bit of a video shoot for
(34:16):
us.
Speaker 3 (34:16):
So yeah, we've got.
Miranda (34:18):
We've got some really nice you know backing from.
Yeah, people have been the topof their game and have said you
know what?
That's a really good aussiecompany that's, you know, doing
great things and, you know wantto really see us succeed into
the future.
So it's, it's an exciting timefor us no, it's really cool.
Paul (34:35):
So where can people find MGI like carts?
Miranda (34:41):
Yeah, that's a good question.
Hopefully it's not too hard tofind.
Hopefully not too hard to find.
No, look, we support every golfcourse.
So if a golfer loves to supporttheir local golf pro, the golf
shop, they can buy locally.
We're also in the majority ofkey golf retailers as well, so
(35:06):
you can walk into the store andsee the product and also, you
know, also online as well.
So we do pride ourselves ontrying to help people find that
right model so you can, you know, jump online and see.
You know what kind of terrainis best suited to my course or
the technology that I need.
We do love people experiencingour products, so there are quite
(35:28):
a few strong demo programs thatwe've got out there so you can
actually find one to use one.
But the best person to find one, you know, to ask about it, is
ask an mgi owner.
You know we I've got videos ofpeople going.
I just bumped into an mgi ownerand I videoed them talking
about how much they love theirproduct.
Um, so you know, I'm sograteful for that.
(35:51):
That's like, it's almost likethey're such high quality.
Paul (35:57):
You know, it's almost like .
It's almost like a Bentleyright.
It's almost like a high end,like something that's really,
really nice, like it's going tolast a long time, like you're
going to get your money's worth.
That's the way I look at it.
When I'm thinking of MGI.
It's not like you know, I knowthere's like other.
You know, I don't know, that'show I describe it.
That's how I describe it.
That's I don't know.
That's just what I think of mgi.
(36:17):
I'm like oh, they make the bestit's a cool.
Miranda (36:21):
It's like a cool car.
Paul (36:22):
I agree it is like a cool, really cool.
It's like a bentley, that'swhat I feel like.
It's like a higher.
You know what I mean.
When you see it doesn't looklike oh they, it was a car
company that thought they'd becool to put some electric stuff
on it.
You know what I mean.
It's almost like no, this ismade for, this is, this is nice,
you know so that's my thank you.
Miranda (36:42):
We do, we do yeah, look the tech's there but we know it
has to look good.
You know we want people to feelgood and be really happy with
their equipment and it is like acar, you know.
You feel proud when you knowyou take care of it you take
care of it.
Yeah, like nice car or not, ifyou keep that thing clean.
You take care of it.
Yeah, like nice car or not, ifyou keep that thing clean.
People have a level of respectfor you too.
(37:03):
They're like, you know, but itis, you know, if you, you know,
for the golfer that cares aboutthe equipment.
You know, I think the brand hasa lot of synergy with those
people.
But you've got to keep it.
You've got to look after it too, because it is like a car um,
it has, it's low maintenance,but it does love to be cleaned
every now and then.
Paul (37:20):
And um, your baby, of course.
Right, take care of it.
It's like everything.
It's like your golf equipment.
It's like you need to take careof it, but like it's gonna take
care of you.
Miranda (37:28):
So it's like well, it's gonna keep you walking, it's
gonna keep you fit for a superlong time, it's gonna keep you
playing golf and and it you know.
You know golf is such a socialgame.
You know we play it becausewe're competitive, right, like
I'm super competitive, but I tryto keep a bit of grace about me
.
I don't have the ego when itcomes, but I have to be the best
(37:50):
, like I do.
It's on or off the golf course,like we have to be number one,
like there's just no doubt aboutit and that's what we fight for
every day.
But, um, but at the end of theday, it is only golf.
It's a sport that we love.
But you get out there with yourmates and that's your time, you
know.
That's your four or five hoursand hopefully an hour drink and
then you go home, but it's thebest.
Paul (38:10):
It's like four or five hours of drinking and then an
hour of playing that's how theyplayed in ve right, or maybe
everywhere, I don't know.
It's hard for me to play golfin Vegas because I'm always like
you're tired, I'm like, nah, Iwas going to play golf.
I'm just kidding, that's nottrue.
Miranda (38:27):
Just come in summer, you know the sun's up.
Yeah, you come in the summer.
It's like dead right?
Well it's not as busy.
I used to go there all the time, but I love.
Vegas.
Doesn't love me though.
Well, you're always welcome outhere.
You're always welcome.
We've got friends in Vegas.
Paul (38:48):
Yes, that's awesome.
Well, thank you so much forbeing on the show today.
You guys should check out MGI.
Like they seriously make likethe best cards, like they're
really nice, they're really'rereally nice, they're really
really nice.
But you can, I mean it's likemgi is mgicom, wait, mgi,
(39:09):
golfcom, that's the.
You guys do research on it, butlike seriously, like these
cards are really cool.
Um so, thank you for being onthe show and I hope to see you
guys on the next episode.
Speaker 3 (39:18):
Thanks for listening to another episode of Behind the
Golf Brand Podcast.
You're going to beat me.
Stay connected on and off theshow by visiting
golfersauthoritycom.
Don't forget to like, subscribeand leave a comment.
Golf is always more fun whenyou win.
Stay out of the beach and seeyou on the green.
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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.