June 9, 2025 • 37 mins
Pins & Aces is a dynamic and innovative golf accessories and apparel brand founded in 2017 by Nicklaus Mertz and Jonathan Major. The company emerged from a shared passion for golf and a desire to revolutionize the game with stylish, functional, and high-quality products. Headquartered in Arvada, Colorado, Pins & Aces has grown rapidly from a small online venture into an international brand known for its bold designs and unique approach to golf gear.
The company initially gained traction by addressing a gap in the market for creative and durable driver headcovers. Their early designs featured state flags and patriotic themes, which resonated with golfers seeking personalized accessories. Since then, Pins & Aces has expanded its offerings to include colorful polo shirts, pullovers, gloves, towels, golf bags, and quirky items like beer sleeves and magnetic speakers. Their products emphasize self-expression on the course while maintaining top-tier craftsmanship and functionality.
Pins & Aces thrives on innovation, regularly launching limited-edition collaborations with popular franchises like SpongeBob SquarePants and South Park. In 2024, they acquired Edel Golf, a renowned custom-fitting golf club company, further diversifying their portfolio to include premium equipment alongside accessories.
The brand’s direct-to-consumer model has been pivotal to its success, with 80% of sales occurring online. However, Pins & Aces also boasts wholesale accounts with major retailers like Golf Galaxy and PGA Tour Superstore. As their popularity grows internationally, particularly in Japan and South Korea, Pins & Aces continues to redefine golf culture for a younger, more diverse audience.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:41):
Liam from Pins and Aces If youguys don't know what pins and
aces are then you probably don'tplay golf.
Um, they make some of thesickest ball markers head covers
in the game.
They've taken that world bystorm over the last, I would say
, like five years, I think Iknow that but so I'm really
excited I'm the show becauseI've been a fan and I don't know
(01:02):
, they're cool dudes.
So welcome to the show.
Yeah, thanks, yeah, thanks forhaving us Appreciate it.
Yeah, thank you.
And actually I think, you guys,this studio is better than mine
.
So I don't know, I don't knowabout that.
I'm like I need some tips, likemy wall's too bright and I
didn't make it darker.
I don't know.
Speaker 4 (01:18):
Yeah.
Paul (01:20):
How many episodes do you guys have on your podcast now?
Speaker 1 (01:24):
I think we're up to like 34, 34, 35.
Speaker 4 (01:27):
Yeah.
Speaker 1 (01:27):
Yeah, something like that.
Speaker 4 (01:28):
Yeah, that's cool.
Yeah, it's pretty good.
It's a.
We just kind of screw aroundand talk about whatever we want
to talk about.
Um, we do have uh, as we werekind of chatting before this got
kicked off, there's there are alot of brand loyalists to pins
and aces, so they like listeningto it and you get kind of
behind the scenes.
We throw some easter eggs inthere for different deals.
You know if you're listening tothe podcast, you're loyalists.
Paul (01:50):
So, um, yeah, it's been fun so smart, like I was talking
to a.
I was talking to somebodyanother, a guy in media.
I guess what, what's thatplatform?
And I don't look like a dumbass, but like, what's that platform
?
You guys like had that liveshow on that.
You do a lot of live showingand liam's always in it.
Speaker 1 (02:08):
That's what my friend told me yeah, yeah, so we do it
through stream labs that we doit on twitch, instagram, youtube
, uh, and our website throughstream agency.
So we do kind of do it all over.
Yeah, but we started that likemaybe a month ago and just
trying to do like weekly tv showtype of thing tuesday nights.
(02:29):
We have that simulator in thewarehouse since we acquired
adele so we were like, hey,after hours you might as well
stay, do some sort of fun andstream it.
So, yeah, it's pretty cool.
Paul (02:40):
Well, right, because aren't you guys like, hey,
you're like what?
Because you can ask theaudience, right like what do you
guys think about this and that?
And then they can chime it'sactually dude, that's cutting
edge shit.
Like honestly, because like noone else is doing that and I
know other industries do that,but it's like that's how you
build a real community, right?
Like someone's gonna watch itall the time and like be a smart
(03:01):
ass and say funny shit and likewhatever and it's cool because
we're like.
Speaker 1 (03:06):
You know, our main hq is attached to the warehouse,
so we can ask people questionson the live.
We can say like, hey, how manyshots do you think this is going
to take?
If they answer it right like,oh, you got it right, man, we're
going to throw in an extra poloand it's actually us who are
shipping the orders, and that'ssomething we can actually do.
Paul (03:23):
It's not random people on the live, it's actually I've
always thought about doing likelive because, like I, I get so
much free stuff.
Right, I don't want free stuff.
I'd rather give that out tosomebody else, that you know
what I mean.
Like I need so much stuff, soit's like I just I don't know
pass it on to somebody thatcould actually use it or
appreciate it.
You know like for sure, yeah, Ishould talk to you guys about
(03:46):
that later.
I think I think it's geniusdude, seriously, I just heard
about that, like last week, froma friend of mine.
I was like they do that.
I didn't know that.
Speaker 4 (03:52):
Yeah, it was tuesday, 6 pm, mountain time yeah and
we're doing something last nightwas a taco challenge, so we
tried to us, for it was uh, howmany tacos could we eat?
In nine holes, in a four-manscramble, we ate 71 tacos.
Yeah, really.
Paul (04:07):
It was a lot.
You had a lot of tacos for TacoBell.
Speaker 4 (04:11):
Yeah.
Paul (04:12):
Yeah, you had a lot of tacos.
They were like I bet yourstomachs are killing tonight.
They're like oh Jesus, dude,you want to do it with revenge.
Speaker 1 (04:23):
It was a bit rough last night, for sure, but it was
fun, yeah for sure.
Um, yeah, those live streamsare pretty fun.
We'll probably do like sixepisodes, maybe take a couple
week break and then get backinto it.
But it all kind of started withthat hole-in-one challenge I
did, um, I was streaming in thesimulator room until I hit a
hole-in-one.
Took only like four hours.
Paul (04:41):
Everyone here thought it was gonna take.
He's like I'm so terrible.
Speaker 1 (04:45):
Yeah, no, I'm not.
I'm not a good golfer, so Iwon't hear was like it's gonna
take forever, yeah, but I think,like season finale, nick's
gonna try it and he's a truescratch golfer.
Paul (04:55):
So we'll see how long are you really?
I'm terrible dude, I'm fuckingterrible yeah, I'm not very good
like me and liam versus nickand I bet I'd still like you'd
still beat us.
I don't know.
Speaker 4 (05:08):
Yeah, I know I used to be the best golfer in the in
the shop here, but we had a.
We just recently hired a coupledivision one golfers.
One of them, uh, buddy of minefrom college.
He was the one man at coloradostate university where I went to
and he is legitimate.
He had Corn Fairy status.
He's going back for it thisyear.
He's incredibly gifted golfer.
(05:29):
I'm not in the top three, I'min the top three Number three.
Who's number two?
Peter?
He played Division I golf atUNC.
Paul (05:41):
Number 47?
I'm probably like five or six,I guess U3 golf at.
Speaker 4 (05:45):
UNC.
What's Liam at Number 47?
I'm probably like 87?
, 5 or 6?
.
Speaker 1 (05:48):
Yeah, I guess U3, nico's a better golfer.
John is debatable.
Yeah, it could be close.
I'm like 5 or 6, maybe in theoffice, yeah, okay so what, just
before we begin, where are youguys located?
Paul (06:04):
I know where you're at, but where are you guys located.
Speaker 4 (06:05):
I know you're at, but where are you guys located, in
case people don't know yeah,we're in, uh, arvada, colorado,
which is just like 10 minuteswest of denver, so kind of in
the foot yeah.
Paul (06:16):
So then like how far are you from casa bonita?
10 minutes because I was.
I just took my son there, likelast month we got.
Oh, really yeah, like I wastelling liam that, like it was,
he turned 15.
Like what are you, the 15 yearold?
It's like, oh, and like he's inthat south park.
But yeah yeah that was a tripdude, but like the one weekend
(06:36):
where it snowed I was like dude,what the hell yeah you can get
that.
Speaker 4 (06:40):
Hopefully we're done with it.
Now it's april, but, um, yeah,I can.
But it's nice.
People think it snows all thetime.
I mean, you caught it on a badweekend, but you play golf year
round here in Colorado, which isnice in December.
I'm a little cold, but it's notsnowing everywhere, like you
see it.
Ski, ski towns up in themountains.
Speaker 1 (06:57):
So we played on Christmas Eve this year.
Yeah, that's true, it was fine.
It was a little cold, but it itwas fine, it was a little cold.
Paul (07:01):
It was the weather like 50s and 40s or something.
Speaker 4 (07:03):
Yeah.
Speaker 1 (07:04):
Yeah, low 50s.
It's just hit or miss Like wecan get snow in May, and then we
also golfed on Christmas Eve.
So yeah.
But, super.
Paul (07:12):
I like here it's getting hot now.
It is like 100 today, maybe.
Speaker 4 (07:15):
Yeah, yeah, yeah.
Yeah, it was kind of chilly.
Good for golf, though.
Speaker 1 (07:23):
Yeah, good for golf Just a family trip.
Yeah, just kind of a familytrip.
And then we have thattournament out at Talking Stick
in like 40 days.
So I met up with those guys andjust kind of did a tour of the
grounds, saw where everything'sgoing to be laid out.
But it was just a quick triplike three days.
Paul (07:40):
Yeah, it was windy last weekend too.
It was days yeah it was windylast weekend too it was nice.
There's windy shit, it's snowedup mountains, I know that, but
yeah, yeah, so what year?
Okay, so did you guys start?
Did you guys grow up playinggolf?
Like were you good?
You know what I mean.
Like did your dad teach youguys?
Or like what's the story withyour golf before we get to brand
(08:00):
?
Speaker 4 (08:00):
yeah, um, yeah, we can get into that.
Um, I definitely did.
You know, I I say I say thatI'm a failed college golfer.
I was a pretty good high schoolplayer, but not really the best
college golfer.
I'd say my scoring averagewould be between well in high
school it was like 73.
Kind of bottom tier divisionone golf.
(08:22):
Tried playing golf there, didthat for a couple of years but
knew I wasn't ever good enoughto go pro.
But I loved golf and, yeah,grew up playing around.
It Played ever since I was alittle kid, played all the time.
And then Liam and I mean not somuch you got into it later,
after college.
Really.
Speaker 1 (08:39):
Yeah, I didn't know you.
Yeah, well, I played golfprobably like once a year
growing up, like I'd always dowith my dad once a year when he
had business guys in town orsomething and just wasn't that
into it, partly because I was sobad.
Um, but we're a big soccerfamily and I played soccer in
college, so I kind of picked itup during covid, when our season
shut down and we couldn't playum.
(08:59):
But yeah, I've only beenplaying for like four years now,
probably yeah, yeah.
Speaker 4 (09:04):
So crazy thing is is Liam's third month ever playing
golf.
He broke 80.
So, yeah, pretty good, prettyquickly yeah.
Paul (09:13):
Holy crap, yeah, that's pretty good.
I didn't broken 80, dude yeah,that's nuts.
So what year did Pins and Acesstart?
Speaker 4 (09:24):
So kind of backstory on Pins and Aces.
I've been an entrepreneurbasically my whole life.
I've had a couple of differentbusinesses and in a business
that we were involved in anothere-commerce business, both
myself and my otherbrother-in-law.
So I'm married to Liam's sister.
My business partner, john, ismarried to his other sister, um,
and so, uh, we were working inthe.
(09:46):
The other business it was calledadam's polishes.
It was a car care company, um,and we were involved in that
business and direct consumer andwe're like, hey, we could start
a golf brand, we can make headcovers.
And I bought a callaway epicdriver and it had this neon ugly
not even neon green, it waslike an ugly.
Um, yeah, terrible stock headcover Somewhere in there.
(10:07):
Yeah, it was like 2018.
Um, and I'm I was looking atother head covers and they were
just really expensive and thedesigns weren't that great and
I'm like I think we could make abetter head cover, and so we
did that.
We had some relationships withdifferent manufacturers overseas
(10:27):
and we made it and we just kindof put it up on.
Amazon had a little website andpins and aces was like a meme
page on Instagram and so I mean,that's kind of how it got
started and then kind of ranthat it was doing okay, we were
starting to add some more headcovers, but it was like a side
gig.
And then in 2020, luckily, um,at the end of before, kind of
(10:49):
the beginning of 2020, end of 19, we brought in a general
manager who we worked with inanother business to kind of run
it because we were still, youknow, had a full-time day job,
um, and he had significantexperience with, you know,
apparel manufacturing and westarted making some polos.
And then COVID hit and everyonewas playing golf, e-commerce
was blown up and, you know, wewere lucky to kind of ride that
(11:11):
wave um in COVID and get aheadof it early um, before everyone
else tried to make, you know,head covers and polos and
different things.
So, um, kind of got lucky inthat sense.
Paul (11:27):
I mean, I remember first seeing you guys guys, I remember
seeing the memes page, but Ialso remember seeing you all
like on instagram and you hadlike so many head like the ball
markers and stuff wasn't likethat, like I've never seen.
I'm like who are these guys?
You know?
Like no one's being cool, shit,that was the thing.
Speaker 4 (11:35):
It was like the same old, same old yeah, it was
definitely different, for sure,you know it wasn't stuffy, it
was kind of like youranti-country club brand.
Um making funny ball markers,stuff that we knew people would
you know think were funny and uhwould purchase, and so
definitely started with headcovers, ball markers.
Then apparel really took off.
Um expanded that line and nowit's, you know, a legitimate
(11:59):
golf brand.
Paul (12:01):
Oh oh 100 so I mean, like I think it's cool how much you
guys have grown too.
It's even the last five years,like you're just I mean in 2020
there were so many golf brands.
You remember that there's likea million of them, like everyone
was starting something and likeoh, I can buy something on timu
or not even I bother orwhatever and like.
But it's like you guys havegrown significantly and I think
(12:24):
one of the reasons why, too, islike you have a very loyal fan
base.
Right like that, you have areal community.
Like you create a community,which I think brands don't do
that anymore.
Like you can't sell shit ortchotchkes and be like oh yeah,
whatever.
It's like.
Speaker 4 (12:39):
No, you have like diehards too, and they are
actually part of the brand yeah,I think that's's really
important to have when you'regrowing a business is especially
in this day and age whenadvertising is really expensive.
You know cost of goods is goneup.
You got to have a loyal fanbase for sure, and that that
definitely helps having that,and we want to make sure that
(13:00):
we're supporting the people whosupport us.
Paul (13:04):
What I love is you guys have thought outside the box too
, like like what's the storywith?
Like the beer sleeve.
But did you guys like what?
How'd you come up with thatstuff?
Like dude, that some of thisshit's like so smart.
Speaker 4 (13:15):
You're like that no one like I mean you gotta be
making a fortune yeah, those are, uh, two inventions of yours,
truly Really, yeah, yeah, yeah,absolutely, I'm not sure here it
is.
Yeah, the beer sleeve was funny.
I remember skiing and I saw aguy with like a sling with a
(13:36):
cooler in Burton, I think madethem in the 90s and it was like
a long, skinny koozie to holdbeer when you went skiing.
And I got one and I'm like man,I wonder if this would fit in
the golf bag.
And it didn't.
It was too thick, um, and I'mlike, well, if we really get the
perfect size just to fit a can,it might be tight enough to,
you know, fit in a golf bag.
(13:56):
And sure enough it did.
Um, and we wanted it to holdseven cans that, so it wouldn't
stick out above your bag.
Um, and we came out with thatproduct and that was crazy.
That was kind of like the firstviral moment.
That product went absolutelyviral.
Paul (14:09):
It went viral right Like literally went viral.
Speaker 4 (14:12):
Yeah, it went crazy.
We were selling 50,000 beersleeves a month at one point,
holy crap, dude.
So it was a lot of beer sleevesfor sure.
I think it was 2022 in November.
It went over Black Friday, itwent, it went absolutely berserk
, and so we were fortunateenough to have inventory and
(14:32):
have those and really move them.
So that was great.
And then the liquor stick waslike OK, we have beer, how can
we get hard alcohol?
And the problem with the beersleeve is, if you have a 14-way
bag ours, our 14-way bag, we wedesigned it to fit a beer sleeve
, obviously.
But, um, some 14 ways, don't.
So we're like, hey, we gottahave a product that's does hard
(14:52):
alcohol and would fit every bag.
And then that was the idea ofthe liquor stick.
Um, remember, back in the dayyou'd see the sharper image
magazine and it was like a fakegolf club that you know, yeah,
you like yeah, and I was likehow can we make this better?
um and uh, you know.
So I built the first one out ofpvc pipe.
Hey, conceptually would it work.
We put a little pump on top ofthere and um, and then we, we
(15:16):
made that product and the beersleeve kind of sucked because
everyone knocked it off.
And now there's a millionchinese.
Paul (15:21):
Yeah, the chinese companies are like oh, I can
make that for off and nowthere's a million.
Chinese.
Yeah, the Chinese companies arelike, oh, I can make that for
nothing.
Speaker 4 (15:25):
And then it's like a bad knockoff, even, even like
Callaway OGO was making a beersleeve and, uh, our loyalists
ripped Callaway for making thatand, um, they like, had to
delete posts.
Speaker 1 (15:38):
Everyone commented on it.
Paul (15:39):
Yeah, but that's the power of community, right, but that's
the power of community, right.
If not, you're just.
You're just fighting ityourself like that's bullshit,
you know.
But then it's like or I'm gonnago legal on you.
But then it's like yourcommunity jumps on that stuff,
dude, they're pissed yeah,there's nothing to like protect
the beer sleeve, unfortunately.
Speaker 4 (15:56):
But yeah, the community came and was like hey,
you guys ripped off pins andaces, like you guys are and
there was probably like 40 rightor something something crazy.
But then the liquor stick.
We did, uh, you know, do adesign and utility patent on
that and, um, luckily thathasn't been an issue right now,
but, um, that's a fun liquorstick come out.
(16:17):
Uh, what did it come out?
It came out when we were stillat the old building, probably
2023.
Speaker 1 (16:23):
Yeah, very early on.
Paul (16:25):
Yeah, You're on 3.0, it says so how are you making it
better with each version?
Speaker 4 (16:32):
The first version was kind of rudimentary.
We used like an existing pumpthat went on top of like a five
gallon jug.
You know that people water init and pump it from there.
And then version two we umredid the whole pump head
assembly, made it a better fit,made it waterproof or leak proof
, and then, um, but metal, thewhole, the whole liquor stick is
(16:55):
, uh, food grade stainless steel.
So, um, metal to metalthreading is always difficult,
and you need to have gaskets init.
So the 2.0, you really had tobe make sure it wasn't over
tightened, because there's arubber gasket.
If you over tighten they couldbreak and leak.
The 3.0, though, has, um, theseteflon gaskets built in so you
can crank it down.
(17:16):
You don't have to worry aboutbeing finicky, and it'll, uh,
it'll, it'll remain, uh, totallygenius, dude, I didn't even
know that.
Paul (17:25):
I didn't know you invented all this.
I mean, I knew you guysinvented it, but like I find
that that's awesome, like yeah,gotta differentiate, you know
well, yeah, how else do youstand out in the crowd of market
?
Right, yeah, yeah, exactly whendid?
When I'm going through all yourproducts, I don't see different
so many of them, but I justthink they're so smart.
When did you guys first comeout with your bag?
Speaker 4 (17:46):
the bag.
So, um, yeah, last year in 24,the bag came out at the
beginning of the year.
Um, previously to that, uh,like two years ago, in 2021 and
2022, we did have a bag and itwasn't great.
Um, it didn't stand flat, itwas, uh, you know, not the best,
(18:07):
and I'm like we got to come outwith another bag and everyone
here was like we're not doinganother bag.
It was terrible the last time.
I'm like we can do it right.
Um, so I took some featuresthat I like on a bunch of
different bags and said I thinkwe could do it a little bit
better.
Um, and so we came out with ourbag and it really is a
fantastic bag.
It's got a travel coverincluded, which I don't think
anybody else offers, which isgreat.
(18:30):
If you got a dirty truck ordirty car, your bag got dirty in
a rainy day you don't have toworry about getting your car
dirty yeah, that comes with it.
A lot of fun colors the Zinnpocket is great Color matching
rain hood.
So a lot of different features.
I mean, there's only so manythings you can do with a bag to
make it, you know, totallyunique and different.
(18:52):
There's a certain shape andstyle to it, but we did put a
lot of effort into the bag thatI think a lot of people really
like and it's our best sellingproduct right now.
Speaker 1 (19:03):
Is it really?
Yeah, and I think the coolthing about the bags is white,
black and gray is in stockyear-round, as much as we can,
at least, even though they'reselling sister colors and, yeah,
like the unique colors come in,we'll sell them out and then
it's kind of retired and then anew color will come out a couple
months later.
(19:23):
So we have a lot of like crazybrand loyalists who try to
collect all the limited colorsand then they send us pictures
of the six bags they have andyou know, 500 in the kitchen.
So that's pretty cool to see aswell, mm-hmm so that, wow, I
had no idea.
Paul (19:39):
So then, how many bags have you released then since
then, like in two years?
That's a lot of like eight bagsthere's probably been like 10
different colors 12 by now yeah,oh, wow, well, it's cool, you
have a 14 way and a five way,right, so like yes how's the
price the same?
Speaker 4 (19:56):
oh, that's cool, yep, so, and then you can
personalize your bag as well, soyou could get your name on it.
Embroider, we do that herein-house, but yeah, it's a
really cool.
That's a travel cup.
Paul (20:08):
right, that's a major bonus, because I mean, these are
like, no one does that, no.
Speaker 4 (20:16):
I would recommend, like taking it on an airplane
although I've seen people putlike a trash bag over their
clubs and they do it or the rainhood.
Paul (20:22):
Yeah, this is more technical throwing it back in
your truck right or your car.
You don't want to rub peoplewhite bag.
You don't want to get rub marksall over it because your kids
shit back.
Speaker 4 (20:32):
Exactly so.
Or if you're storing it for thewinter or whatever.
So color matching rain hood aswell.
So so yeah, just some likethoughtful features in a bag.
And you know it's it's priced70 to a hundred dollars less
than you know our competitors.
So it's a it's a really, reallyhigh quality bag and you know
we're super proud of it.
Paul (20:54):
And you're always making it.
You're always upgrading it tooright.
If you find something you wantto do different, you can have
that flexibility.
Speaker 4 (21:00):
Yeah, little features it's been.
It stayed the same for aboutsix months.
I think it's got all thefeatures that you know we wanted
in it.
We upgraded the towel clip tobe removable and it's also a
bottle opener.
You know small things like that.
We added that Zin pocket, the,the travel cover which is in
every bag now.
But, yeah, the pimento bag thatobviously sold out as part of
(21:21):
our Augusta collection Secondsprobably.
Speaker 1 (21:25):
Yeah, yeah, yeah, it goes quick, pretty quick.
That one was cool because onthe inside you might even be
able to see it in one of thepictures it says what one of 250
limited edition.
Really, it's like built intothe velour line.
Oh, that's badass, dude, youcan't built into the velour line
, see it.
But it's like tone on tone.
It's just like a little easteregg.
Paul (21:42):
that's kind of cool, yeah is this what this, uh this right
here?
Is that magnetic or is thatjust a rubber?
Speaker 4 (21:49):
uh logo where is it?
Uh I think on the handle.
If you click on a picture withthe the handle, I think if you
scroll down on the detail pages,uh, detail images um might be
there.
If you scroll down on thedetail pages, uh, detail images
um might be there if you keepscrolling yeah, there is a.
Speaker 1 (22:07):
There is a magnetic plate in the handle.
That's good for right there.
Paul (22:09):
Oh, I see it right there.
Speaker 4 (22:10):
Oh, that's cool yeah, yeah, I think there's a detail
image of that but yeah, yeah,it's right here on the handle.
Paul (22:17):
Let's say yeah, that's pretty cool yep, so it's like
you, it's like you just make.
You're making a the bag youwould want right exactly like
for the player yeah, it's likeyou that wants that.
Like you know what I mean.
Like that's what's so cool,what you guys are doing.
Yeah, so I didn't know the bagswere.
I mean, they're popular, but Ididn't know they were like your.
Speaker 4 (22:34):
I thought your head covers probably were yeah, no,
uh, we're selling um a couplethousand bags a month right now,
so um it's definitely prettypopular now, when it comes like
I love that, that's cool.
Paul (22:48):
That's a thought like are you guys who does the design
ideas, like they actually do,like in-house, like you're, or
is it you or you guys?
Like you know?
I mean, like this is smart,like it's a cool design.
You know that takes a lot ofwork to figure out what it's
going to look like.
Speaker 1 (23:03):
Yeah, well, we have a .
I guess we have three full-timedesigners Yep, really three
full-time designers in-house whowork on all these ideas.
Some of them, you know, we givethem ideas and they run with it
, but they're the ones whoreally make it all come to life.
But it's nice having guys inhouse, cause you know we can
(23:24):
bounce ideas off each other.
We can give them ideas, theymock it up, go back and forth.
You know we're not outsourcingthat to anyone, so it doesn't
take an extensive amount of timeor anything like that.
Paul (23:35):
When, like what are your most popular head covers?
Speaker 1 (23:39):
Would you say Most popular head covers.
It's say Most popular headcovers.
It's hard to say.
I mean, honestly, it changesall the time.
I think when we come out with acollab those are super popular,
like the Yellowstones.
Paul (23:50):
Yeah, trump, I think he was a trillion of these things,
dude, yeah, those do pretty well, yeah, for sure, I mean we have
so many designs.
Speaker 1 (23:59):
I mean really all of them sell pretty well.
Yeah, for sure, um, I mean wehave so many designs.
It's like I mean really all ofthem sell pretty well.
I bet he loved that head cover?
Paul (24:04):
I bet he had that on his bag.
Uh, he does yeah, yeah, yeah Imean water too.
Speaker 4 (24:14):
That's cool yeah, they're all a little bit
different.
You know, south park stuff doeswell, turtle stuff does well,
turtle stuff does well.
You know, and, like Liam said,when we do limited editions or
releases, the Highland Cow isactually probably our best
seller, the Highland Cow on thatlast page was just kind of like
.
Speaker 1 (24:30):
Not a random idea, I guess, but our whole family is
from Scotland.
Nick married into the Scottishfamily.
Oh, really.
So we were trying to buy aHighland cow and then it just
popped off, went crazy yeah, andnow it almost seems like
Highland cows like trendy I know, like I've seen other I've got
it on my hat now, you knowpeople are copying you again.
Paul (24:51):
They're going to be like oh, highland cow cow is going to
be like oh, we need to doHighland cow Like right.
Speaker 1 (24:56):
Yeah, for sure, the Highland Cow goes crazy.
Super popular.
Paul (25:01):
When did you guys start doing collabs with like motion
pictures you know what I mean,like what you're doing now with
like Paramount and crap likethat?
When did that start and whatgave you that?
Speaker 4 (25:16):
idea it actually started.
I remember the day when we didour first collab.
This was a side business andnow it was starting to grow but
we had full time job business.
At the time he was still incollege he's a lot younger than
me, but we were in the warehouse.
We now we had bought a buildingand we had this side business
(25:37):
and we had like like maybe 10,20 000 followers on instagram
and I got a dm from bud lightand bud light was like hey, we
want to do a collab.
You guys can do whatever youwant.
We want to be in golf.
And so we did a collab with budlight and it went crazy.
They were seating post maloneand um george kittle and all
these guys that they had, and sothat was pretty cool and I'm
(26:00):
like shit, we've got likesomething here with
collaborations, and so we justexpanded it.
And you know, there's sometimesthey're true collabs, sometimes
it's licensing deal, you knowsomething like that.
And then I think Paramountreached out to us at the PGA
show a couple years ago and theSouth Park guys were like these
guys are in Colorado, we shoulddo South Park.
Paul (26:23):
And so we did Really Trey and and Trey and Matt, yeah, and
.
Matt that's cool as hell, dude.
Speaker 4 (26:30):
Yeah.
And so then we did the SouthPark stuff and then they're like
this is great, you can have allParamount.
Paul (26:35):
I like Randy's big balls, yeah yeah.
I like Randy's big balls, yeahyeah.
Speaker 4 (26:39):
That's our probably best-selling ball marker.
It's so good, yeah, it's like,oh my gosh.
And then it just went fromthere.
You know, it just kind of tookoff from there, you're doing it
with Paramount.
Paul (26:50):
Right now, for sure, but who else?
Speaker 4 (26:53):
We just did one with hey Dude.
So hey Dude was awesome.
We did that at the WasteManagement.
They launched their first evergolf shoe and they collab,
collaborated with us.
We sold that out in like sixhours.
Uh, it was crazy.
They're for hey dude's firstever shoe, uh, in golf golf shoe
, so that was really fun to do.
Um, there's some other ones uh,you want to stay tuned for?
(27:15):
Uh, that are coming out.
We've kind of teased thembefore.
Top Gun is one of them thatwe're going to be doing.
So there's a couple more,though.
Paul (27:25):
You forget, Like Paramount's done a million
movies, dude, Like theirlicensing is pretty big.
Speaker 1 (27:33):
Yeah, I guess we got a tease in this poster over
Nick's shoulder as well.
I forgot that was up there, butthat's a teaser, I guess as
well.
Yeah, that's cool.
I like the collabs.
They're a lot of fun.
Paul (27:51):
What's coming out this year that you guys are excited
about, or what you've alreadyannounced, that you're like you
can't wait, or you've alreadynot done that you know what I
mean.
Speaker 1 (27:58):
I mean, we've talked about player preferred, right?
That's probably what I'm mostexcited for.
Speaker 4 (28:02):
Yeah, that's coming out next.
That should be here shortly andthat's kind of our take on a
more premium line of polos.
So our polos retail apparelretails polos at $69.95,
outerwear is at $79.95.
Player preferred will be alittle bit higher end.
It'll be $99.95 for polos and$130 for outerwear.
(28:25):
But really, really thoughtful,really nice, more subtle.
Our tagline for that is frombunker to boardroom so you could
wear it on the course.
Paul (28:33):
You could wear it.
Is that what Liam's?
Speaker 1 (28:34):
wearing right now.
No, this one's not actually,but it is kind of like a lot of
navies, a lot of lights, kind ofthose type of colors, Because
you know we have so many peoplewho own 20 of our polos but they
can't necessarily wear all ofthem to work, because they're
kind of crazy.
Paul (28:51):
Yeah, it's for conservative America.
Speaker 1 (28:53):
Yeah, exactly.
So I think this line, peoplewill be able to wear it to work.
Paul (28:57):
We have like Randy's balls all over it.
Speaker 1 (29:00):
Yeah, you wouldn't be able to wear that polo to work.
So this is kind of our take on,a line that you can kind of
wear anywhere um what, where'dit go?
Paul (29:10):
who had the idea for the head cover rack?
Speaker 1 (29:14):
I think that was you right head cover rack, because
nick's a big I mean you're a biggolf guy, he's like die hard,
he collects stuff, and I thinkhe probably had a head cover
rack of some sort or a take onjerome like that's.
Paul (29:25):
I saw it.
I was like that is so smartbecause you don't want to
display their toys right likeyeah, everyone wants to do.
Speaker 4 (29:31):
I remember seeing a scotty, and scotty cameron made
one and it's like five grand.
You know it's like hand weldedand they show their uh uh, it's
just for putters.
But we make a lot more thanjust putter covers.
So I'm like we want to do this,make it more economical.
Um, and it's pretty popular inlike head cover collecting
groups.
Even if they're not a pins andaces fan, they're like, hey,
(29:52):
these guys have great cost ofcost, uh, uh, head cover rack,
so, um, so yeah, that's kind ofwhy.
Paul (30:00):
Did you ever think like you would be like one of the
biggest inventors in golf?
Speaker 4 (30:05):
I'm not a big inventor.
Paul (30:07):
That like actually makes sense, Like seriously, that
actually makes sense Seriouslydude, you tell me.
Speaker 1 (30:13):
I'm like dude.
He's freaking smart.
Paul (30:14):
I've talked to a lot of smart people You're a level kind
of smart dude, Like straight up, I mean the beer and the liquor
.
I don't know, you guys think sofar outside the box, but it's
stuff that people actually want.
You know what I mean.
It's not like oh, I inventedthis thing.
Like.
It's not like oh, I inventedthis thing and it's like well,
(30:34):
nobody wants that, so who cares?
Right, exactly right, are youguys still doing a lot on amazon
, or?
Speaker 4 (30:40):
yeah, um, amazon's more, uh, accessible?
Yeah, it's.
It's limited products that wewant to have on there, but it's
not our full collection ofproducts.
We have have a select amount ofaccessories available on Amazon
.
Paul (30:52):
It's a ball marker.
Do you guys sell the headcovers on there?
Not really.
Speaker 4 (30:56):
Some of them Not all of them, but some of them for
sure.
Paul (30:58):
Yeah yeah, amazon's perfect for that, but it's also
hard.
You know what I mean, becauseit's Amazon.
Speaker 4 (31:05):
For sure.
Paul (31:06):
They make more money than you do, probably half the time.
Yeah, money and you do probablyhave the time on.
Yeah, yeah, it's tough.
So when did what tell me aboutthe, the adele, like what did
that whole thing come about, orhow that come about?
Because that was kind of like,didn't that kind of shake?
That shook the industry?
I thought people were like whoa, like you know what I mean.
They were like how did that allgo?
Speaker 4 (31:25):
down.
Yeah, I mean, adele was acolorado company, so we
definitely knew who they were.
They're in our backyard.
Speaker 1 (31:31):
Um, we were friends with the previous owner and uh,
you know so, uh, and we'd beenplaying Adele's for a couple
years, yeah they got us someclubs yeah they got us clubs
like two years ago and we playedthem for a while just for kind
of buddies with them, played acouple rounds, would see him at
the local shows, stuff like that.
So we just had a goodfriendship for a while.
Speaker 4 (31:52):
Yeah, and I think, like anything, it just, you know
, if the deal's right and kindof came up in passing, kind of
in summer of last year, you know, hey, I'm looking to take Adele
to market and would you guys beinterested?
And we said, sure, we'll take alook at it.
And you know it made sense.
We always said we don't do anyballs, clubs or shoes, we make
(32:15):
everything else.
Um, but here was an opportunityto make clubs and so, uh, you
know, with kind of a warm entryinto the market, uh, very, very
legacy heritage brand.
I'm actually flying to austintomorrow.
We maintained our manufacturingfacility in austin te, so, um,
and we've got, I think itdropped today, the uh tomorrow
tomorrow, yeah, um, a putterthat we made.
(32:38):
Adele had a great heritage and agreat legacy of of making
putters right here in the USA,and so we wanted to get back to
that, and so a putter we'redropping tomorrow on Adele um is
a hundred percent made in inAmerica, so, um, it's, so it's a
really fun brand.
I think there's a lot ofopportunity with it, and so,
yeah, it just came to fruition.
We bought the business January6th of this year.
Paul (32:59):
I remember seeing that I was like oh, that's cool, I mean
it makes sense, all of it makessense and I think it's a good
like you guys are doing so wellon accessories and everything
else.
It's like, like.
Why not right, like.
But what, what like inspiresyou the most when it comes to
(33:20):
your designs, would you say whenyou have an idea for it?
Is it color or is it?
I don't know what I mean,because you guys did a lot of
cool stuff no man, maybe youtake that one yeah.
Speaker 1 (33:30):
I don't.
It's a lot of our designers whocome up with that stuff.
But I mean, it's just so hard.
Our designers are just so goodat like kind of seeing stuff in
pop culture what's trendy, likethe Highland Cow, I think they
kind of spotted that coming fromand then some of the owners
Scottish background just kind offuse the two things together.
But they're really the ones whocome, uh, with a lot of the
(33:51):
ideas and then we do like acollab.
You know, it's kind of easy tomake a funny randy balls ball
marker because all of us aresouth park fans and we're like
that's an ultimate classicepisode we have you should do a
casa bonita ball marker, becauselike yeah I mean, we're working
on a south park 2.0 and it wasso fun just to like scroll
through their brand book.
See all the cool.
Paul (34:11):
I can imagine dude all the characters.
If you did a ball market forevery one of the characters they
made fun of back in the day,that'd be some cool shit.
Speaker 1 (34:18):
I mean it's crazy.
I think we were talking aboutlike a man Like Michael Johnson?
Paul (34:21):
Yeah, yeah, michael Johnson All those kind of like
hidden.
Or the other.
Speaker 1 (34:26):
Kanye.
Yeah, the fish kanye.
That'd be a good one too.
The fish sticks joke, yeahexactly.
So I bet people I don't knowwhat's gonna be funny, oh yeah
it's hard to find the linebetween like something that
everyone thinks is funny butthen also like if you're a true
south park fan, you know youappreciate like us also being
(34:47):
south park fans yeah, yeah.
Paul (34:50):
Well, I'm a huge fan what you guys are doing.
I know like you guys.
You guys are crushing it andit's really cool.
I'm really glad I got to knowyou guys too and meet you guys
and like, where can people findyou?
I guess a good way of saying itI know your website, so yeah
pins and acescom.
Speaker 4 (35:08):
and then all the socials at Pins and Aces from
TikTok, facebook, instagram,youtube, twitch everything at
Pins and Aces.
So check us out there.
And you know, we'd love to haveyou come play in our Cactus
Classic Tournament.
The tournament series is so fun.
We do tournaments, so we've gotfour tournaments this year.
The winner of those tournamentsgets entry into the sin city
(35:31):
shootout, which we're givingaway ten thousand dollars cash.
Paul (35:34):
um so, uh, it's may 17th in uh, scottsdale at talking
stick, so is that the first onefor the season, then is that
your first tournament?
That's really other I mean I'ddefinitely go, but where are the
other three?
As people know, they're not outwest uh, one's in denver july
25th.
Speaker 1 (35:51):
Uh, that's a big one.
Uh, raccoon creek in denver,and then every year we do a
children's hospital nicufundraiser, so that one's not
technically a part of thetournament series but it's just
something we do every year.
One of nick's kids was in thenicu, so that's more just like a
fun family and friends.
Yeah, uh, the brand kind oftournament, and then the $10,000
(36:12):
giveaways down in Vegas atChimera October 25th.
So that'll be fun.
We're going to get a bigtreasure chest filled up with 10
grand cash and we'll we'reWednesday gets to walk away with
10 K.
Yep.
Paul (36:25):
That's fricking so smart.
Uh, you guys did an awesome jobfor like a million different
reasons and I'm just did anawesome job for like a million
different reasons and I'm just,I'm just excited.
I don't know.
I didn't know half thosestories and I think that's so
cool.
Is that what you've done?
And not that much time.
You know, if you think aboutthe overall picture of the brand
but like even to come out withnew products that are yours that
you actually made.
You know what I mean?
(36:46):
It's like.
Oh, there are so many brandsthat come out in the twenties
that, like they were just makingt-shirts.
Speaker 4 (36:51):
You know, yeah, exactly, yeah, yeah, absolutely.
But yeah, we appreciate it anduh, you know, thanks for having
us on.
Yeah for sure.
Paul (37:00):
Well, you guys, I hope you got to check out pins and aces.
They make six, six, sixaccessories, um, so check them
out and I'll see you guys in thenext episode appreciate it.
Speaker 3 (37:11):
Thanks, man thanks for listening to another episode
of behind the golf brandpodcast.
You're gonna beat me.
Let's go stay connected on andoff the show by visiting
golfersauthoritycom.
Don't forget to like, subscribeand leave a comment.
Golf is always more fun whenyou win.
Stay out of the beach and seeyou on the green.
Liam from Pins and Aces If youguys don't know what pins and
aces are then you probably don'tplay golf.
Um, they make some of thesickest ball markers head covers
in the game.
They've taken that world bystorm over the last, I would say
, like five years, I think Iknow that but so I'm really
excited I'm the show becauseI've been a fan and I don't know
(01:02):
, they're cool dudes.
So welcome to the show.
Yeah, thanks, yeah, thanks forhaving us Appreciate it.
Yeah, thank you.
And actually I think, you guys,this studio is better than mine
.
So I don't know, I don't knowabout that.
I'm like I need some tips, likemy wall's too bright and I
didn't make it darker.
I don't know.
Speaker 4 (01:18):
Yeah.
Paul (01:20):
How many episodes do you guys have on your podcast now?
Speaker 1 (01:24):
I think we're up to like 34, 34, 35.
Speaker 4 (01:27):
Yeah.
Speaker 1 (01:27):
Yeah, something like that.
Speaker 4 (01:28):
Yeah, that's cool.
Yeah, it's pretty good.
It's a.
We just kind of screw aroundand talk about whatever we want
to talk about.
Um, we do have uh, as we werekind of chatting before this got
kicked off, there's there are alot of brand loyalists to pins
and aces, so they like listeningto it and you get kind of
behind the scenes.
We throw some easter eggs inthere for different deals.
You know if you're listening tothe podcast, you're loyalists.
Paul (01:50):
So, um, yeah, it's been fun so smart, like I was talking
to a.
I was talking to somebodyanother, a guy in media.
I guess what, what's thatplatform?
And I don't look like a dumbass, but like, what's that platform
?
You guys like had that liveshow on that.
You do a lot of live showingand liam's always in it.
Speaker 1 (02:08):
That's what my friend told me yeah, yeah, so we do it
through stream labs that we doit on twitch, instagram, youtube
, uh, and our website throughstream agency.
So we do kind of do it all over.
Yeah, but we started that likemaybe a month ago and just
trying to do like weekly tv showtype of thing tuesday nights.
(02:29):
We have that simulator in thewarehouse since we acquired
adele so we were like, hey,after hours you might as well
stay, do some sort of fun andstream it.
So, yeah, it's pretty cool.
Paul (02:40):
Well, right, because aren't you guys like, hey,
you're like what?
Because you can ask theaudience, right like what do you
guys think about this and that?
And then they can chime it'sactually dude, that's cutting
edge shit.
Like honestly, because like noone else is doing that and I
know other industries do that,but it's like that's how you
build a real community, right?
Like someone's gonna watch itall the time and like be a smart
(03:01):
ass and say funny shit and likewhatever and it's cool because
we're like.
Speaker 1 (03:06):
You know, our main hq is attached to the warehouse,
so we can ask people questionson the live.
We can say like, hey, how manyshots do you think this is going
to take?
If they answer it right like,oh, you got it right, man, we're
going to throw in an extra poloand it's actually us who are
shipping the orders, and that'ssomething we can actually do.
Paul (03:23):
It's not random people on the live, it's actually I've
always thought about doing likelive because, like I, I get so
much free stuff.
Right, I don't want free stuff.
I'd rather give that out tosomebody else, that you know
what I mean.
Like I need so much stuff, soit's like I just I don't know
pass it on to somebody thatcould actually use it or
appreciate it.
You know like for sure, yeah, Ishould talk to you guys about
(03:46):
that later.
I think I think it's geniusdude, seriously, I just heard
about that, like last week, froma friend of mine.
I was like they do that.
I didn't know that.
Speaker 4 (03:52):
Yeah, it was tuesday, 6 pm, mountain time yeah and
we're doing something last nightwas a taco challenge, so we
tried to us, for it was uh, howmany tacos could we eat?
In nine holes, in a four-manscramble, we ate 71 tacos.
Yeah, really.
Paul (04:07):
It was a lot.
You had a lot of tacos for TacoBell.
Speaker 4 (04:11):
Yeah.
Paul (04:12):
Yeah, you had a lot of tacos.
They were like I bet yourstomachs are killing tonight.
They're like oh Jesus, dude,you want to do it with revenge.
Speaker 1 (04:23):
It was a bit rough last night, for sure, but it was
fun, yeah for sure.
Um, yeah, those live streamsare pretty fun.
We'll probably do like sixepisodes, maybe take a couple
week break and then get backinto it.
But it all kind of started withthat hole-in-one challenge I
did, um, I was streaming in thesimulator room until I hit a
hole-in-one.
Took only like four hours.
Paul (04:41):
Everyone here thought it was gonna take.
He's like I'm so terrible.
Speaker 1 (04:45):
Yeah, no, I'm not.
I'm not a good golfer, so Iwon't hear was like it's gonna
take forever, yeah, but I think,like season finale, nick's
gonna try it and he's a truescratch golfer.
Paul (04:55):
So we'll see how long are you really?
I'm terrible dude, I'm fuckingterrible yeah, I'm not very good
like me and liam versus nickand I bet I'd still like you'd
still beat us.
I don't know.
Speaker 4 (05:08):
Yeah, I know I used to be the best golfer in the in
the shop here, but we had a.
We just recently hired a coupledivision one golfers.
One of them, uh, buddy of minefrom college.
He was the one man at coloradostate university where I went to
and he is legitimate.
He had Corn Fairy status.
He's going back for it thisyear.
He's incredibly gifted golfer.
(05:29):
I'm not in the top three, I'min the top three Number three.
Who's number two?
Peter?
He played Division I golf atUNC.
Paul (05:41):
Number 47?
I'm probably like five or six,I guess U3 golf at.
Speaker 4 (05:45):
UNC.
What's Liam at Number 47?
I'm probably like 87?
, 5 or 6?
.
Speaker 1 (05:48):
Yeah, I guess U3, nico's a better golfer.
John is debatable.
Yeah, it could be close.
I'm like 5 or 6, maybe in theoffice, yeah, okay so what, just
before we begin, where are youguys located?
Paul (06:04):
I know where you're at, but where are you guys located.
Speaker 4 (06:05):
I know you're at, but where are you guys located, in
case people don't know yeah,we're in, uh, arvada, colorado,
which is just like 10 minuteswest of denver, so kind of in
the foot yeah.
Paul (06:16):
So then like how far are you from casa bonita?
10 minutes because I was.
I just took my son there, likelast month we got.
Oh, really yeah, like I wastelling liam that, like it was,
he turned 15.
Like what are you, the 15 yearold?
It's like, oh, and like he's inthat south park.
But yeah yeah that was a tripdude, but like the one weekend
(06:36):
where it snowed I was like dude,what the hell yeah you can get
that.
Speaker 4 (06:40):
Hopefully we're done with it.
Now it's april, but, um, yeah,I can.
But it's nice.
People think it snows all thetime.
I mean, you caught it on a badweekend, but you play golf year
round here in Colorado, which isnice in December.
I'm a little cold, but it's notsnowing everywhere, like you
see it.
Ski, ski towns up in themountains.
Speaker 1 (06:57):
So we played on Christmas Eve this year.
Yeah, that's true, it was fine.
It was a little cold, but it itwas fine, it was a little cold.
Paul (07:01):
It was the weather like 50s and 40s or something.
Speaker 4 (07:03):
Yeah.
Speaker 1 (07:04):
Yeah, low 50s.
It's just hit or miss Like wecan get snow in May, and then we
also golfed on Christmas Eve.
So yeah.
But, super.
Paul (07:12):
I like here it's getting hot now.
It is like 100 today, maybe.
Speaker 4 (07:15):
Yeah, yeah, yeah.
Yeah, it was kind of chilly.
Good for golf, though.
Speaker 1 (07:23):
Yeah, good for golf Just a family trip.
Yeah, just kind of a familytrip.
And then we have thattournament out at Talking Stick
in like 40 days.
So I met up with those guys andjust kind of did a tour of the
grounds, saw where everything'sgoing to be laid out.
But it was just a quick triplike three days.
Paul (07:40):
Yeah, it was windy last weekend too.
It was days yeah it was windylast weekend too it was nice.
There's windy shit, it's snowedup mountains, I know that, but
yeah, yeah, so what year?
Okay, so did you guys start?
Did you guys grow up playinggolf?
Like were you good?
You know what I mean.
Like did your dad teach youguys?
Or like what's the story withyour golf before we get to brand
(08:00):
?
Speaker 4 (08:00):
yeah, um, yeah, we can get into that.
Um, I definitely did.
You know, I I say I say thatI'm a failed college golfer.
I was a pretty good high schoolplayer, but not really the best
college golfer.
I'd say my scoring averagewould be between well in high
school it was like 73.
Kind of bottom tier divisionone golf.
(08:22):
Tried playing golf there, didthat for a couple of years but
knew I wasn't ever good enoughto go pro.
But I loved golf and, yeah,grew up playing around.
It Played ever since I was alittle kid, played all the time.
And then Liam and I mean not somuch you got into it later,
after college.
Really.
Speaker 1 (08:39):
Yeah, I didn't know you.
Yeah, well, I played golfprobably like once a year
growing up, like I'd always dowith my dad once a year when he
had business guys in town orsomething and just wasn't that
into it, partly because I was sobad.
Um, but we're a big soccerfamily and I played soccer in
college, so I kind of picked itup during covid, when our season
shut down and we couldn't playum.
(08:59):
But yeah, I've only beenplaying for like four years now,
probably yeah, yeah.
Speaker 4 (09:04):
So crazy thing is is Liam's third month ever playing
golf.
He broke 80.
So, yeah, pretty good, prettyquickly yeah.
Paul (09:13):
Holy crap, yeah, that's pretty good.
I didn't broken 80, dude yeah,that's nuts.
So what year did Pins and Acesstart?
Speaker 4 (09:24):
So kind of backstory on Pins and Aces.
I've been an entrepreneurbasically my whole life.
I've had a couple of differentbusinesses and in a business
that we were involved in anothere-commerce business, both
myself and my otherbrother-in-law.
So I'm married to Liam's sister.
My business partner, john, ismarried to his other sister, um,
and so, uh, we were working inthe.
(09:46):
The other business it was calledadam's polishes.
It was a car care company, um,and we were involved in that
business and direct consumer andwe're like, hey, we could start
a golf brand, we can make headcovers.
And I bought a callaway epicdriver and it had this neon ugly
not even neon green, it waslike an ugly.
Um, yeah, terrible stock headcover Somewhere in there.
(10:07):
Yeah, it was like 2018.
Um, and I'm I was looking atother head covers and they were
just really expensive and thedesigns weren't that great and
I'm like I think we could make abetter head cover, and so we
did that.
We had some relationships withdifferent manufacturers overseas
(10:27):
and we made it and we just kindof put it up on.
Amazon had a little website andpins and aces was like a meme
page on Instagram and so I mean,that's kind of how it got
started and then kind of ranthat it was doing okay, we were
starting to add some more headcovers, but it was like a side
gig.
And then in 2020, luckily, um,at the end of before, kind of
(10:49):
the beginning of 2020, end of 19, we brought in a general
manager who we worked with inanother business to kind of run
it because we were still, youknow, had a full-time day job,
um, and he had significantexperience with, you know,
apparel manufacturing and westarted making some polos.
And then COVID hit and everyonewas playing golf, e-commerce
was blown up and, you know, wewere lucky to kind of ride that
(11:11):
wave um in COVID and get aheadof it early um, before everyone
else tried to make, you know,head covers and polos and
different things.
So, um, kind of got lucky inthat sense.
Paul (11:27):
I mean, I remember first seeing you guys guys, I remember
seeing the memes page, but Ialso remember seeing you all
like on instagram and you hadlike so many head like the ball
markers and stuff wasn't likethat, like I've never seen.
I'm like who are these guys?
You know?
Like no one's being cool, shit,that was the thing.
Speaker 4 (11:35):
It was like the same old, same old yeah, it was
definitely different, for sure,you know it wasn't stuffy, it
was kind of like youranti-country club brand.
Um making funny ball markers,stuff that we knew people would
you know think were funny and uhwould purchase, and so
definitely started with headcovers, ball markers.
Then apparel really took off.
Um expanded that line and nowit's, you know, a legitimate
(11:59):
golf brand.
Paul (12:01):
Oh oh 100 so I mean, like I think it's cool how much you
guys have grown too.
It's even the last five years,like you're just I mean in 2020
there were so many golf brands.
You remember that there's likea million of them, like everyone
was starting something and likeoh, I can buy something on timu
or not even I bother orwhatever and like.
But it's like you guys havegrown significantly and I think
(12:24):
one of the reasons why, too, islike you have a very loyal fan
base.
Right like that, you have areal community.
Like you create a community,which I think brands don't do
that anymore.
Like you can't sell shit ortchotchkes and be like oh yeah,
whatever.
It's like.
Speaker 4 (12:39):
No, you have like diehards too, and they are
actually part of the brand yeah,I think that's's really
important to have when you'regrowing a business is especially
in this day and age whenadvertising is really expensive.
You know cost of goods is goneup.
You got to have a loyal fanbase for sure, and that that
definitely helps having that,and we want to make sure that
(13:00):
we're supporting the people whosupport us.
Paul (13:04):
What I love is you guys have thought outside the box too
, like like what's the storywith?
Like the beer sleeve.
But did you guys like what?
How'd you come up with thatstuff?
Like dude, that some of thisshit's like so smart.
Speaker 4 (13:15):
You're like that no one like I mean you gotta be
making a fortune yeah, those are, uh, two inventions of yours,
truly Really, yeah, yeah, yeah,absolutely, I'm not sure here it
is.
Yeah, the beer sleeve was funny.
I remember skiing and I saw aguy with like a sling with a
(13:36):
cooler in Burton, I think madethem in the 90s and it was like
a long, skinny koozie to holdbeer when you went skiing.
And I got one and I'm like man,I wonder if this would fit in
the golf bag.
And it didn't.
It was too thick, um, and I'mlike, well, if we really get the
perfect size just to fit a can,it might be tight enough to,
you know, fit in a golf bag.
(13:56):
And sure enough it did.
Um, and we wanted it to holdseven cans that, so it wouldn't
stick out above your bag.
Um, and we came out with thatproduct and that was crazy.
That was kind of like the firstviral moment.
That product went absolutelyviral.
Paul (14:09):
It went viral right Like literally went viral.
Speaker 4 (14:12):
Yeah, it went crazy.
We were selling 50,000 beersleeves a month at one point,
holy crap, dude.
So it was a lot of beer sleevesfor sure.
I think it was 2022 in November.
It went over Black Friday, itwent, it went absolutely berserk
, and so we were fortunateenough to have inventory and
(14:32):
have those and really move them.
So that was great.
And then the liquor stick waslike OK, we have beer, how can
we get hard alcohol?
And the problem with the beersleeve is, if you have a 14-way
bag ours, our 14-way bag, we wedesigned it to fit a beer sleeve
, obviously.
But, um, some 14 ways, don't.
So we're like, hey, we gottahave a product that's does hard
(14:52):
alcohol and would fit every bag.
And then that was the idea ofthe liquor stick.
Um, remember, back in the dayyou'd see the sharper image
magazine and it was like a fakegolf club that you know, yeah,
you like yeah, and I was likehow can we make this better?
um and uh, you know.
So I built the first one out ofpvc pipe.
Hey, conceptually would it work.
We put a little pump on top ofthere and um, and then we, we
(15:16):
made that product and the beersleeve kind of sucked because
everyone knocked it off.
And now there's a millionchinese.
Paul (15:21):
Yeah, the chinese companies are like oh, I can
make that for off and nowthere's a million.
Chinese.
Yeah, the Chinese companies arelike, oh, I can make that for
nothing.
Speaker 4 (15:25):
And then it's like a bad knockoff, even, even like
Callaway OGO was making a beersleeve and, uh, our loyalists
ripped Callaway for making thatand, um, they like, had to
delete posts.
Speaker 1 (15:38):
Everyone commented on it.
Paul (15:39):
Yeah, but that's the power of community, right, but that's
the power of community, right.
If not, you're just.
You're just fighting ityourself like that's bullshit,
you know.
But then it's like or I'm gonnago legal on you.
But then it's like yourcommunity jumps on that stuff,
dude, they're pissed yeah,there's nothing to like protect
the beer sleeve, unfortunately.
Speaker 4 (15:56):
But yeah, the community came and was like hey,
you guys ripped off pins andaces, like you guys are and
there was probably like 40 rightor something something crazy.
But then the liquor stick.
We did, uh, you know, do adesign and utility patent on
that and, um, luckily thathasn't been an issue right now,
but, um, that's a fun liquorstick come out.
(16:17):
Uh, what did it come out?
It came out when we were stillat the old building, probably
2023.
Speaker 1 (16:23):
Yeah, very early on.
Paul (16:25):
Yeah, You're on 3.0, it says so how are you making it
better with each version?
Speaker 4 (16:32):
The first version was kind of rudimentary.
We used like an existing pumpthat went on top of like a five
gallon jug.
You know that people water init and pump it from there.
And then version two we umredid the whole pump head
assembly, made it a better fit,made it waterproof or leak proof
, and then, um, but metal, thewhole, the whole liquor stick is
(16:55):
, uh, food grade stainless steel.
So, um, metal to metalthreading is always difficult,
and you need to have gaskets init.
So the 2.0, you really had tobe make sure it wasn't over
tightened, because there's arubber gasket.
If you over tighten they couldbreak and leak.
The 3.0, though, has, um, theseteflon gaskets built in so you
can crank it down.
(17:16):
You don't have to worry aboutbeing finicky, and it'll, uh,
it'll, it'll remain, uh, totallygenius, dude, I didn't even
know that.
Paul (17:25):
I didn't know you invented all this.
I mean, I knew you guysinvented it, but like I find
that that's awesome, like yeah,gotta differentiate, you know
well, yeah, how else do youstand out in the crowd of market
?
Right, yeah, yeah, exactly whendid?
When I'm going through all yourproducts, I don't see different
so many of them, but I justthink they're so smart.
When did you guys first comeout with your bag?
Speaker 4 (17:46):
the bag.
So, um, yeah, last year in 24,the bag came out at the
beginning of the year.
Um, previously to that, uh,like two years ago, in 2021 and
2022, we did have a bag and itwasn't great.
Um, it didn't stand flat, itwas, uh, you know, not the best,
(18:07):
and I'm like we got to come outwith another bag and everyone
here was like we're not doinganother bag.
It was terrible the last time.
I'm like we can do it right.
Um, so I took some featuresthat I like on a bunch of
different bags and said I thinkwe could do it a little bit
better.
Um, and so we came out with ourbag and it really is a
fantastic bag.
It's got a travel coverincluded, which I don't think
anybody else offers, which isgreat.
(18:30):
If you got a dirty truck ordirty car, your bag got dirty in
a rainy day you don't have toworry about getting your car
dirty yeah, that comes with it.
A lot of fun colors the Zinnpocket is great Color matching
rain hood.
So a lot of different features.
I mean, there's only so manythings you can do with a bag to
make it, you know, totallyunique and different.
(18:52):
There's a certain shape andstyle to it, but we did put a
lot of effort into the bag thatI think a lot of people really
like and it's our best sellingproduct right now.
Speaker 1 (19:03):
Is it really?
Yeah, and I think the coolthing about the bags is white,
black and gray is in stockyear-round, as much as we can,
at least, even though they'reselling sister colors and, yeah,
like the unique colors come in,we'll sell them out and then
it's kind of retired and then anew color will come out a couple
months later.
(19:23):
So we have a lot of like crazybrand loyalists who try to
collect all the limited colorsand then they send us pictures
of the six bags they have andyou know, 500 in the kitchen.
So that's pretty cool to see aswell, mm-hmm so that, wow, I
had no idea.
Paul (19:39):
So then, how many bags have you released then since
then, like in two years?
That's a lot of like eight bagsthere's probably been like 10
different colors 12 by now yeah,oh, wow, well, it's cool, you
have a 14 way and a five way,right, so like yes how's the
price the same?
Speaker 4 (19:56):
oh, that's cool, yep, so, and then you can
personalize your bag as well, soyou could get your name on it.
Embroider, we do that herein-house, but yeah, it's a
really cool.
That's a travel cup.
Paul (20:08):
right, that's a major bonus, because I mean, these are
like, no one does that, no.
Speaker 4 (20:16):
I would recommend, like taking it on an airplane
although I've seen people putlike a trash bag over their
clubs and they do it or the rainhood.
Paul (20:22):
Yeah, this is more technical throwing it back in
your truck right or your car.
You don't want to rub peoplewhite bag.
You don't want to get rub marksall over it because your kids
shit back.
Speaker 4 (20:32):
Exactly so.
Or if you're storing it for thewinter or whatever.
So color matching rain hood aswell.
So so yeah, just some likethoughtful features in a bag.
And you know it's it's priced70 to a hundred dollars less
than you know our competitors.
So it's a it's a really, reallyhigh quality bag and you know
we're super proud of it.
Paul (20:54):
And you're always making it.
You're always upgrading it tooright.
If you find something you wantto do different, you can have
that flexibility.
Speaker 4 (21:00):
Yeah, little features it's been.
It stayed the same for aboutsix months.
I think it's got all thefeatures that you know we wanted
in it.
We upgraded the towel clip tobe removable and it's also a
bottle opener.
You know small things like that.
We added that Zin pocket, the,the travel cover which is in
every bag now.
But, yeah, the pimento bag thatobviously sold out as part of
(21:21):
our Augusta collection Secondsprobably.
Speaker 1 (21:25):
Yeah, yeah, yeah, it goes quick, pretty quick.
That one was cool because onthe inside you might even be
able to see it in one of thepictures it says what one of 250
limited edition.
Really, it's like built intothe velour line.
Oh, that's badass, dude, youcan't built into the velour line
, see it.
But it's like tone on tone.
It's just like a little easteregg.
Paul (21:42):
that's kind of cool, yeah is this what this, uh this right
here?
Is that magnetic or is thatjust a rubber?
Speaker 4 (21:49):
uh logo where is it?
Uh I think on the handle.
If you click on a picture withthe the handle, I think if you
scroll down on the detail pages,uh, detail images um might be
there.
If you scroll down on thedetail pages, uh, detail images
um might be there if you keepscrolling yeah, there is a.
Speaker 1 (22:07):
There is a magnetic plate in the handle.
That's good for right there.
Paul (22:09):
Oh, I see it right there.
Speaker 4 (22:10):
Oh, that's cool yeah, yeah, I think there's a detail
image of that but yeah, yeah,it's right here on the handle.
Paul (22:17):
Let's say yeah, that's pretty cool yep, so it's like
you, it's like you just make.
You're making a the bag youwould want right exactly like
for the player yeah, it's likeyou that wants that.
Like you know what I mean.
Like that's what's so cool,what you guys are doing.
Yeah, so I didn't know the bagswere.
I mean, they're popular, but Ididn't know they were like your.
Speaker 4 (22:34):
I thought your head covers probably were yeah, no,
uh, we're selling um a couplethousand bags a month right now,
so um it's definitely prettypopular now, when it comes like
I love that, that's cool.
Paul (22:48):
That's a thought like are you guys who does the design
ideas, like they actually do,like in-house, like you're, or
is it you or you guys?
Like you know?
I mean, like this is smart,like it's a cool design.
You know that takes a lot ofwork to figure out what it's
going to look like.
Speaker 1 (23:03):
Yeah, well, we have a .
I guess we have three full-timedesigners Yep, really three
full-time designers in-house whowork on all these ideas.
Some of them, you know, we givethem ideas and they run with it
, but they're the ones whoreally make it all come to life.
But it's nice having guys inhouse, cause you know we can
(23:24):
bounce ideas off each other.
We can give them ideas, theymock it up, go back and forth.
You know we're not outsourcingthat to anyone, so it doesn't
take an extensive amount of timeor anything like that.
Paul (23:35):
When, like what are your most popular head covers?
Speaker 1 (23:39):
Would you say Most popular head covers.
It's say Most popular headcovers.
It's hard to say.
I mean, honestly, it changesall the time.
I think when we come out with acollab those are super popular,
like the Yellowstones.
Paul (23:50):
Yeah, trump, I think he was a trillion of these things,
dude, yeah, those do pretty well, yeah, for sure, I mean we have
so many designs.
Speaker 1 (23:59):
I mean really all of them sell pretty well.
Yeah, for sure, um, I mean wehave so many designs.
It's like I mean really all ofthem sell pretty well.
I bet he loved that head cover?
Paul (24:04):
I bet he had that on his bag.
Uh, he does yeah, yeah, yeah Imean water too.
Speaker 4 (24:14):
That's cool yeah, they're all a little bit
different.
You know, south park stuff doeswell, turtle stuff does well,
turtle stuff does well.
You know, and, like Liam said,when we do limited editions or
releases, the Highland Cow isactually probably our best
seller, the Highland Cow on thatlast page was just kind of like
.
Speaker 1 (24:30):
Not a random idea, I guess, but our whole family is
from Scotland.
Nick married into the Scottishfamily.
Oh, really.
So we were trying to buy aHighland cow and then it just
popped off, went crazy yeah, andnow it almost seems like
Highland cows like trendy I know, like I've seen other I've got
it on my hat now, you knowpeople are copying you again.
Paul (24:51):
They're going to be like oh, highland cow cow is going to
be like oh, we need to doHighland cow Like right.
Speaker 1 (24:56):
Yeah, for sure, the Highland Cow goes crazy.
Super popular.
Paul (25:01):
When did you guys start doing collabs with like motion
pictures you know what I mean,like what you're doing now with
like Paramount and crap likethat?
When did that start and whatgave you that?
Speaker 4 (25:16):
idea it actually started.
I remember the day when we didour first collab.
This was a side business andnow it was starting to grow but
we had full time job business.
At the time he was still incollege he's a lot younger than
me, but we were in the warehouse.
We now we had bought a buildingand we had this side business
(25:37):
and we had like like maybe 10,20 000 followers on instagram
and I got a dm from bud lightand bud light was like hey, we
want to do a collab.
You guys can do whatever youwant.
We want to be in golf.
And so we did a collab with budlight and it went crazy.
They were seating post maloneand um george kittle and all
these guys that they had, and sothat was pretty cool and I'm
(26:00):
like shit, we've got likesomething here with
collaborations, and so we justexpanded it.
And you know, there's sometimesthey're true collabs, sometimes
it's licensing deal, you knowsomething like that.
And then I think Paramountreached out to us at the PGA
show a couple years ago and theSouth Park guys were like these
guys are in Colorado, we shoulddo South Park.
Paul (26:23):
And so we did Really Trey and and Trey and Matt, yeah, and
.
Matt that's cool as hell, dude.
Speaker 4 (26:30):
Yeah.
And so then we did the SouthPark stuff and then they're like
this is great, you can have allParamount.
Paul (26:35):
I like Randy's big balls, yeah yeah.
I like Randy's big balls, yeahyeah.
Speaker 4 (26:39):
That's our probably best-selling ball marker.
It's so good, yeah, it's like,oh my gosh.
And then it just went fromthere.
You know, it just kind of tookoff from there, you're doing it
with Paramount.
Paul (26:50):
Right now, for sure, but who else?
Speaker 4 (26:53):
We just did one with hey Dude.
So hey Dude was awesome.
We did that at the WasteManagement.
They launched their first evergolf shoe and they collab,
collaborated with us.
We sold that out in like sixhours.
Uh, it was crazy.
They're for hey dude's firstever shoe, uh, in golf golf shoe
, so that was really fun to do.
Um, there's some other ones uh,you want to stay tuned for?
(27:15):
Uh, that are coming out.
We've kind of teased thembefore.
Top Gun is one of them thatwe're going to be doing.
So there's a couple more,though.
Paul (27:25):
You forget, Like Paramount's done a million
movies, dude, Like theirlicensing is pretty big.
Speaker 1 (27:33):
Yeah, I guess we got a tease in this poster over
Nick's shoulder as well.
I forgot that was up there, butthat's a teaser, I guess as
well.
Yeah, that's cool.
I like the collabs.
They're a lot of fun.
Paul (27:51):
What's coming out this year that you guys are excited
about, or what you've alreadyannounced, that you're like you
can't wait, or you've alreadynot done that you know what I
mean.
Speaker 1 (27:58):
I mean, we've talked about player preferred, right?
That's probably what I'm mostexcited for.
Speaker 4 (28:02):
Yeah, that's coming out next.
That should be here shortly andthat's kind of our take on a
more premium line of polos.
So our polos retail apparelretails polos at $69.95,
outerwear is at $79.95.
Player preferred will be alittle bit higher end.
It'll be $99.95 for polos and$130 for outerwear.
(28:25):
But really, really thoughtful,really nice, more subtle.
Our tagline for that is frombunker to boardroom so you could
wear it on the course.
Paul (28:33):
You could wear it.
Is that what Liam's?
Speaker 1 (28:34):
wearing right now.
No, this one's not actually,but it is kind of like a lot of
navies, a lot of lights, kind ofthose type of colors, Because
you know we have so many peoplewho own 20 of our polos but they
can't necessarily wear all ofthem to work, because they're
kind of crazy.
Paul (28:51):
Yeah, it's for conservative America.
Speaker 1 (28:53):
Yeah, exactly.
So I think this line, peoplewill be able to wear it to work.
Paul (28:57):
We have like Randy's balls all over it.
Speaker 1 (29:00):
Yeah, you wouldn't be able to wear that polo to work.
So this is kind of our take on,a line that you can kind of
wear anywhere um what, where'dit go?
Paul (29:10):
who had the idea for the head cover rack?
Speaker 1 (29:14):
I think that was you right head cover rack, because
nick's a big I mean you're a biggolf guy, he's like die hard,
he collects stuff, and I thinkhe probably had a head cover
rack of some sort or a take onjerome like that's.
Paul (29:25):
I saw it.
I was like that is so smartbecause you don't want to
display their toys right likeyeah, everyone wants to do.
Speaker 4 (29:31):
I remember seeing a scotty, and scotty cameron made
one and it's like five grand.
You know it's like hand weldedand they show their uh uh, it's
just for putters.
But we make a lot more thanjust putter covers.
So I'm like we want to do this,make it more economical.
Um, and it's pretty popular inlike head cover collecting
groups.
Even if they're not a pins andaces fan, they're like, hey,
(29:52):
these guys have great cost ofcost, uh, uh, head cover rack,
so, um, so yeah, that's kind ofwhy.
Paul (30:00):
Did you ever think like you would be like one of the
biggest inventors in golf?
Speaker 4 (30:05):
I'm not a big inventor.
Paul (30:07):
That like actually makes sense, Like seriously, that
actually makes sense Seriouslydude, you tell me.
Speaker 1 (30:13):
I'm like dude.
He's freaking smart.
Paul (30:14):
I've talked to a lot of smart people You're a level kind
of smart dude, Like straight up, I mean the beer and the liquor
.
I don't know, you guys think sofar outside the box, but it's
stuff that people actually want.
You know what I mean.
It's not like oh, I inventedthis thing.
Like.
It's not like oh, I inventedthis thing and it's like well,
(30:34):
nobody wants that, so who cares?
Right, exactly right, are youguys still doing a lot on amazon
, or?
Speaker 4 (30:40):
yeah, um, amazon's more, uh, accessible?
Yeah, it's.
It's limited products that wewant to have on there, but it's
not our full collection ofproducts.
We have have a select amount ofaccessories available on Amazon
.
Paul (30:52):
It's a ball marker.
Do you guys sell the headcovers on there?
Not really.
Speaker 4 (30:56):
Some of them Not all of them, but some of them for
sure.
Paul (30:58):
Yeah yeah, amazon's perfect for that, but it's also
hard.
You know what I mean, becauseit's Amazon.
Speaker 4 (31:05):
For sure.
Paul (31:06):
They make more money than you do, probably half the time.
Yeah, money and you do probablyhave the time on.
Yeah, yeah, it's tough.
So when did what tell me aboutthe, the adele, like what did
that whole thing come about, orhow that come about?
Because that was kind of like,didn't that kind of shake?
That shook the industry?
I thought people were like whoa, like you know what I mean.
They were like how did that allgo?
Speaker 4 (31:25):
down.
Yeah, I mean, adele was acolorado company, so we
definitely knew who they were.
They're in our backyard.
Speaker 1 (31:31):
Um, we were friends with the previous owner and uh,
you know so, uh, and we'd beenplaying Adele's for a couple
years, yeah they got us someclubs yeah they got us clubs
like two years ago and we playedthem for a while just for kind
of buddies with them, played acouple rounds, would see him at
the local shows, stuff like that.
So we just had a goodfriendship for a while.
Speaker 4 (31:52):
Yeah, and I think, like anything, it just, you know
, if the deal's right and kindof came up in passing, kind of
in summer of last year, you know, hey, I'm looking to take Adele
to market and would you guys beinterested?
And we said, sure, we'll take alook at it.
And you know it made sense.
We always said we don't do anyballs, clubs or shoes, we make
(32:15):
everything else.
Um, but here was an opportunityto make clubs and so, uh, you
know, with kind of a warm entryinto the market, uh, very, very
legacy heritage brand.
I'm actually flying to austintomorrow.
We maintained our manufacturingfacility in austin te, so, um,
and we've got, I think itdropped today, the uh tomorrow
tomorrow, yeah, um, a putterthat we made.
(32:38):
Adele had a great heritage and agreat legacy of of making
putters right here in the USA,and so we wanted to get back to
that, and so a putter we'redropping tomorrow on Adele um is
a hundred percent made in inAmerica, so, um, it's, so it's a
really fun brand.
I think there's a lot ofopportunity with it, and so,
yeah, it just came to fruition.
We bought the business January6th of this year.
Paul (32:59):
I remember seeing that I was like oh, that's cool, I mean
it makes sense, all of it makessense and I think it's a good
like you guys are doing so wellon accessories and everything
else.
It's like, like.
Why not right, like.
But what, what like inspiresyou the most when it comes to
(33:20):
your designs, would you say whenyou have an idea for it?
Is it color or is it?
I don't know what I mean,because you guys did a lot of
cool stuff no man, maybe youtake that one yeah.
Speaker 1 (33:30):
I don't.
It's a lot of our designers whocome up with that stuff.
But I mean, it's just so hard.
Our designers are just so goodat like kind of seeing stuff in
pop culture what's trendy, likethe Highland Cow, I think they
kind of spotted that coming fromand then some of the owners
Scottish background just kind offuse the two things together.
But they're really the ones whocome, uh, with a lot of the
(33:51):
ideas and then we do like acollab.
You know, it's kind of easy tomake a funny randy balls ball
marker because all of us aresouth park fans and we're like
that's an ultimate classicepisode we have you should do a
casa bonita ball marker, becauselike yeah I mean, we're working
on a south park 2.0 and it wasso fun just to like scroll
through their brand book.
See all the cool.
Paul (34:11):
I can imagine dude all the characters.
If you did a ball market forevery one of the characters they
made fun of back in the day,that'd be some cool shit.
Speaker 1 (34:18):
I mean it's crazy.
I think we were talking aboutlike a man Like Michael Johnson?
Paul (34:21):
Yeah, yeah, michael Johnson All those kind of like
hidden.
Or the other.
Speaker 1 (34:26):
Kanye.
Yeah, the fish kanye.
That'd be a good one too.
The fish sticks joke, yeahexactly.
So I bet people I don't knowwhat's gonna be funny, oh yeah
it's hard to find the linebetween like something that
everyone thinks is funny butthen also like if you're a true
south park fan, you know youappreciate like us also being
(34:47):
south park fans yeah, yeah.
Paul (34:50):
Well, I'm a huge fan what you guys are doing.
I know like you guys.
You guys are crushing it andit's really cool.
I'm really glad I got to knowyou guys too and meet you guys
and like, where can people findyou?
I guess a good way of saying itI know your website, so yeah
pins and acescom.
Speaker 4 (35:08):
and then all the socials at Pins and Aces from
TikTok, facebook, instagram,youtube, twitch everything at
Pins and Aces.
So check us out there.
And you know, we'd love to haveyou come play in our Cactus
Classic Tournament.
The tournament series is so fun.
We do tournaments, so we've gotfour tournaments this year.
The winner of those tournamentsgets entry into the sin city
(35:31):
shootout, which we're givingaway ten thousand dollars cash.
Paul (35:34):
um so, uh, it's may 17th in uh, scottsdale at talking
stick, so is that the first onefor the season, then is that
your first tournament?
That's really other I mean I'ddefinitely go, but where are the
other three?
As people know, they're not outwest uh, one's in denver july
25th.
Speaker 1 (35:51):
Uh, that's a big one.
Uh, raccoon creek in denver,and then every year we do a
children's hospital nicufundraiser, so that one's not
technically a part of thetournament series but it's just
something we do every year.
One of nick's kids was in thenicu, so that's more just like a
fun family and friends.
Yeah, uh, the brand kind oftournament, and then the $10,000
(36:12):
giveaways down in Vegas atChimera October 25th.
So that'll be fun.
We're going to get a bigtreasure chest filled up with 10
grand cash and we'll we'reWednesday gets to walk away with
10 K.
Yep.
Paul (36:25):
That's fricking so smart.
Uh, you guys did an awesome jobfor like a million different
reasons and I'm just did anawesome job for like a million
different reasons and I'm just,I'm just excited.
I don't know.
I didn't know half thosestories and I think that's so
cool.
Is that what you've done?
And not that much time.
You know, if you think aboutthe overall picture of the brand
but like even to come out withnew products that are yours that
you actually made.
You know what I mean?
(36:46):
It's like.
Oh, there are so many brandsthat come out in the twenties
that, like they were just makingt-shirts.
Speaker 4 (36:51):
You know, yeah, exactly, yeah, yeah, absolutely.
But yeah, we appreciate it anduh, you know, thanks for having
us on.
Yeah for sure.
Paul (37:00):
Well, you guys, I hope you got to check out pins and aces.
They make six, six, sixaccessories, um, so check them
out and I'll see you guys in thenext episode appreciate it.
Speaker 3 (37:11):
Thanks, man thanks for listening to another episode
of behind the golf brandpodcast.
You're gonna beat me.
Let's go stay connected on andoff the show by visiting
golfersauthoritycom.
Don't forget to like, subscribeand leave a comment.
Golf is always more fun whenyou win.
Stay out of the beach and seeyou on the green.
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