Brainstorming Doesn’t Work – Robin Landa

Today’s guest has been recognized as one of the greatest teachers of our time and has been called a "Creativity Guru." She’s here today to teach us about Strategic Creativity.

Dave Bookbinder goes Behind The Numbers with Robin Landa.  Robin is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time.

In this episode Robin shares why ‘brainstorming’ is counterproductive in idea generation; how to use creativity in a strategic fashion; constructing a brand narrative; and more!

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

 

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