How to Turn Podcast Interviews Into Business Growth – Tom Schwab

In this episode of Behind The Numbers With Dave Bookbinder, Dave is joined by Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to unpack how podcast interviews can drive real business growth.

Widely known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast guest appearances into measurable ROI.

In this insightful conversation, Tom shares his journey from blogging to podcasting and explains why being the guest is often more impactful than hosting a show. He and Dave explore what separates great podcast guests from forgettable ones, why delivering value beats pitching products, and how even introverts can win big in this space.

Key takeaways include:

• How podcast interviews drive growth through trust and authority

• Smart strategies for pitching yourself as a podcast guest

• Preparing for interviews to maximize impact and repurpose content

• The evolving role of AI in content discovery and distribution

• Why relationships and resonance matter more than downloads

If you're looking to boost visibility, build authority, and grow your business through podcast interviews, this episode is a must-listen.

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About Tom Schwab:

Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. Asthe Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels.

An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide