What Makes You Different Makes You Valuable: Barry Labov’s Branding Insights

In this episode of Behind the Numbers, hosted by Dave Bookbinder, we embark on a journey into the realm of business differentiation with Barry Labov, president of Labov and Beyond Marketing Communications and author of The Power of Differentiation: Win Hearts, Minds, and Market Share.

• From Rock Musician to Entrepreneur of the Year: Barry shares his inspiring path, transitioning from a rock musician to achieving Entrepreneur of the Year status. He discusses how his background shaped his approach to marketing and business strategy.

• The Essence of Differentiation: Barry emphasizes the critical role of differentiation in business success. He explores how identifying and celebrating unique brand traits can propel businesses forward in competitive markets.

• Discovering Unique Selling Propositions: Barry reveals how his company helps businesses uncover their inherent differentiation. He shares anecdotes, including a transformative experience with a family bakery, illustrating the power of discovering and promoting unique selling propositions.

• Impact of Customer Experience: The conversation dives into the significance of customer experience and its direct influence on brand perception and market positioning.

• Engaging Employees for Business Success: Barry discusses the importance of promoting differentiation both internally among employees and externally to the market. He explores how engaging employees can enhance overall business value and customer satisfaction.

Tune in to gain insights into why differentiating your brand is crucial in today’s competitive landscape and how strategic differentiation can drive business growth and customer loyalty.

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About Barry LaBov

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, speaker, and brand strategist. With a core emphasis on differentiation, Barry advocates for leaders to unearth and champion their brand’s distinctiveness to win market share and the hearts of the people who represent it. His book, “The Power of Differentiation. Win Hearts, Minds and Market Share,” distributed by Simon and Schuster, embodies this philosophy. Heis the founder of LABOV, a renowned marketing training firm serving blue-chip clients, and author of The Power of Differentiation: Win Hearts, Minds, and Market Share.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable as