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October 1, 2025 60 mins

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We sit down with Stephen Spence of Project Map It to unpack how visual proof and clean integrations help contractors win trust, then open up about addiction, mental health, and why Swing Fore Recovery sends people in the trades to treatment. Purpose, partnerships, and practical steps turn a tool into a lifeline.

• origins of Project Map It and Stephen’s career shift
• interactive maps, photos and review collection as social proof
• integrations with distributors and CRMs for automation
• partnerships with CertainTeed, ABC, SRS and more
• trade show culture, recovery culture and finding purpose
• Roofers in Recovery, Hope in the Valley and key stats
• stigma, suicide risk and normalizing mental health talk
• practical steps for owners to support teams
• second-chance hiring and confidential assistance
• funding goals for treatment and why awareness matters

Follow, share, like, love, comment. You got any questions? You don’t want to put them in the comments about the topic today, please hit me up in my DM. Make sure you subscribe to Behind The Toolbelt.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ty Cobb Backer (00:00):
And we are live.
Welcome back, everyone, toBehind the Tool episode 301.
I'm your host, Ty Cobb Backer.
Thank you for joining us onthis Wednesday edition.
We will be back after our shortintro from our sponsors.

AD (00:43):
Every week, post Ty Cobb Backers sits down to bring you
the stories, the struggles, thelessons learned, and the women
told.
No filters, no scripts, justthe truth.
Please welcome your host toBehind the Tool Belt, Ty Cobb
Backer.

Ty Cobb Backer (00:59):
Hey, welcome back, everybody, to Behind your
Tool Belt.
Woo! I'm your host, Ty Backer,and today we have a powerful
guest, Steven Spence.
Hello founder of Project MapIt.
If you're in the homeimprovement space and you care
about showcasing your work,building social proof, closing

(01:21):
more deals, Steve is your guy.
You need to reach out to himand we will post his stuff in
the comments.
Steven has helped hundreds, ifnot thousands, of contractors
elevate their online presence byturning job photos.
And if I'm wrong, pleasecorrect me, Steven.
Job photos into reviews,mapping technology into lead
generation.

(01:42):
We're going to dig into howProject Map it got started.
The impact he has on ourindustry, which I know
firsthand, and what contractorsneed to know to stay ahead of
the curve.
Of course, Stephen, I will giveyou a minute to talk.
Pretty jacked up if you haven'tnoticed.
Maybe a little more usual,maybe not.

(02:04):
We're also going to talk aboutuh Steven's mission.
His mission is actually nearand dear uh to both of us.
Uh Roofers and Recovery,Recovery in General, Swing for
Recovery, and the impact thatSteven and Roofers and Recovery
are having on our industry.
Steven and I are teaming up tohost again our second annual

(02:27):
Steve's third, so actuallytechnically third annual swing
for recovery.
I freaking love it.
Um and an event, you know, touh create awareness and and
funds to support those battlingaddiction and seeking the path
to recovery.
We're gonna coverentrepreneurship, impact, I'm

(02:48):
sure, and how our industry canrally together for something
bigger, more than just business.
So, anyhow, my friend StevenSpence, welcome to the stage.

Stephen Spence (02:58):
Thank you for having me.
I've never seen you uh preparea speech.
You did you write thatyourself?
Like I that's impressive.
A little bit.

Ty Cobb Backer (03:08):
Yeah, well, I put a couple notes in here that
I wanted to maybe little plug,little plugs here, little uh
names I didn't want to forget tothrow out there.

Stephen Spence (03:17):
You done good.

Ty Cobb Backer (03:18):
Thank you.
Thank you very much.

Stephen Spence (03:20):
Thank you.
Thanks for having me.

Ty Cobb Backer (03:22):
Yeah, you're you're you're a good dude.
And uh I wanted to make surethat you got you know the
correct exposure, the notoriety,um, you know, where this comes
from because I know locally herepeople were like, yeah, we're
gonna go out and do do ties, youknow, swing for recovery.
And and uh, you know, they'reinviting people, but I don't
know if they know the wholestory.

(03:43):
You know, it's like this isn'tthis isn't about me, this isn't
my event.
This is actually, you know,Stevens, and I I would, I'm sure
I'm gonna speak, speak for youon this, but you know, you I
know that you know that thisisn't about you, this is about
everybody else, and and havingan impact on our industry, but
most importantly, those that arein need of recovery.

Stephen Spence (04:04):
Yeah, so yeah, yeah.

Ty Cobb Backer (04:06):
So good, good stuff, man.
So um let's talk a little bitabout Project Map It before you
know, there might be people inhere that are watching for the
first time that you've been on ashow, yeah, and they may not
know what the hell is ProjectMap It.
Sounds pretty cool.
I love the logo, blah, blah,blah.
But but where where did itoriginate from?

(04:26):
Like how where what?

Stephen Spence (04:29):
So it was actually a it was a software
that was built by a roofingcompany uh here in my local
area, Maryland.
Uh, by one of I was a lacrosseplayer and and high school
teacher and lacrosse coach athigh school for 20 years prior
to this career change seven anda half years ago.
And one of my ex-Lacrosseplayers who graduated from my

(04:51):
high school that I coached forfour years, he started Project
Map.
It I was the first ever hireback in 2018.
And then in 2020, I took itover with four other partners.
So there are five of us, and Iwake up every day.
I'm I'm I kid you not, I thinkyou know this, Ty, about me.
I'm very passionate about it.
I'm a 51-year-old dude that uhchanged careers when he was, I

(05:13):
guess, 40 or 40, whatever, 44.
And uh I had to learn theindustry and I I fell in love
with the industry, and I'm avery competitive person.
I just mentioned lacrosse, soI'm I've always been into
sports, so I'm reallycompetitive like you are.
And so for me, there was therewas no option for failure,
right?
Like I didn't know the industryfrom Adam when I started back

(05:35):
in 2018 to now, where I've justgrinded like a mofo and met
incredible people along the way,like you and some of our huge
partnerships that we have, andjust fell in love with the
industry.
And and honestly, I I also fellin love with the recovery part
of the industry and and knowingthat there's a huge problem of
drug, alcohol, addiction, aswell as mental health in our

(05:58):
industry.
And uh that also spurned me toget on this path of you know
supporting such a great causewith roofers in recovery and
bringing you in the fold, andyou obviously not even not
bringing you in the fold.
It was actually born on thisshow, my idea of this golf
tournament.
So that's Project Map It.
We're an interactive mappingplatform.

(06:19):
We're we're literally justthink if you're any kind of
contractor, uh, think of a mapof all of your password.
And all of that password willhelp prove to a homeowner that
you're the best one for the job,right?
If I can zoom into a map andshow 20 pins that we did in your
neighborhood, you're showingthat we work in your
neighborhood.
You're getting you're you'rebuilding trust with that con
with that homeowner.
Um, and it's so much more thanjust pins on a map.

(06:41):
We we have a review platformthat helps you collect reviews.
Uh, we've found great success.
So if you're a company that hasdoesn't really have a solution
to getting reviews, we areawesome for that.
Um we are photos, right?
So putting photos of your jobs.
The map can be filtered down byin the roofing industry,
shingle color, siding color,commercial product type.

(07:02):
Uh, you can click a filter,like, I want to look at the
moray black roofs, and the mapchanges to only show projects
that are more a black, whichwhich obviously exterior
remodeling companies love.
And we sync directly to yourGoogle Business Profile.
So our mapping platform showsall your reviews too.
So total social proof, like Tysaid, uh, that's what we are.
We have great integrations thatthat makes your life a lot
easier.
If you're ordering materialfrom QXO, SRS, or ABC.

(07:25):
Um, your map can be createdthrough those deliveries uh
through integration.
So we make it super simple foryou.
We're photos, we're we're aphoto documentation system, but
we also integrate with greatcompanies like Company Cam.
So it's a really easy platform,but it it it really it builds
that trust that literally willhelp your close rate increase by

(07:46):
three to ten or more percent.

Ty Cobb Backer (07:48):
Yeah.
No, I love that.
I love that.
And and I I can you knowcontest to everything that you
just said, especially when youhad mentioned about you know
very big, large uh partnershipswith with people, like some some
of the biggest, all of thebiggest distribution centers
around the country here, youknow, your partners with ABC,

(08:10):
SRS, Beacon, uh all of them, andyou've been able to integrate
with their systems.

Stephen Spence (08:16):
Yeah.

Ty Cobb Backer (08:17):
So I wanted to also plug.
So like if somebody wanted toreach out or figure out more
about SRS or I'm sorry, ProjectMap It, they could, whichever
distribution center that they'reusing, they can actually reach
out to them and and likeintegrate it with probably
whatever CRM the contractor isusing with the CRM or platform
rather.
What you know, Beacon has areal nice portal, ABC has a real

(08:40):
nice portal.
A lot of us contractors takeadvantage of that so then we can
see pictures of our deliveries,we'll know when deliveries are
going out and things of thatnature.
But most importantly, they'realso tracking the addresses
where these projects are beingum you know conducted.
So then your integration withthem is also captivating that

(09:02):
those addresses for you.
So we don't have to do itmanually.
I just wanted to point that outbecause I know a lot of us
contractors aren't very um youknow proactive, or we'll just
let the list compile and it'slike we lose half of it.
And it's you know, I I like Ireally like that feature where
it's super simple.
And you told me about that,Steve.
One day, we'll just you know,give so and so a call and and
they'll just give me the list ofall your addresses.

(09:23):
I was like, damn, that isgenius.
So um I just wanted to pointthat out because I mean,
obviously, you run a legit uhyou know platform, if not all of
the the heavy hitters in ourindustry would not be using you
or allowing you to partner withthem.
So kudos to you for that.
And uh getting getting youknow, touch a little bit on your

(09:45):
work ethic too.
I've also got the experienceand have watched Steven outwork
everybody.
When somebody and Stevendoesn't even talk like that, he
doesn't even say, I'm gonnaoutwork everybody.
He just does it.
Steven just shows up and hekicks ass and and and takes
names.
I got to experience that at acouple different shows.
We've partnered up on somebooth space, and Steve is just
nonstop.

(10:05):
I have no idea how he still hasa voice or his back isn't sore
or his feet aren't freakingkilling him because he is just
chucking and jiving and andgrinding it out.
Like you said, dude, you youyou've built something here that
is very special, and and Iapplaud you for that.

Stephen Spence (10:21):
That's the that's very nice.
Thank you for saying saying allthat.
I truly appreciate it.
I'm humbled by someone like youin the industry saying that.
So thank you.

Ty Cobb Backer (10:28):
Yeah, you're one of the hardest working people I
know, dude.
You're you're an inspiration.
And if no one's got toexperience that, check Steven
out at the next, you know, expoor you know, I know Certainty,
your partner of certainty.
Can't forget that.
That's a huge partnershipthere.
Um, got to listen to one ofyour, you know, your your
breakouts there, and like you dosuch an amazing um uh shoot, I

(10:52):
just had the word.

Stephen Spence (10:53):
Um we have a great presentation.

Ty Cobb Backer (10:55):
Yeah, presentation.
You have an amazingpresentation, and it's not even
just your it's the way that youarticulate the message to the
crowd and you keep the crowdengaged.
You did little exercises.
It was just, it was, it wasawesome, dude.
You you you you're a verytalented man, which probably
some of that comes from youryour background from being a
coach and a teacher and all thatgood stuff.

(11:16):
So you know how to deal withidiots like me, and and so I can
comprehend what it is thatyou're picking, what you're
putting down.

Stephen Spence (11:22):
When you're a teacher for 20 years, you get a
you get accustomed and and youfeel natural when you're in
front of people.
So absolutely I I enjoy it.
That's one of my favorite partsof my job is to present and to
help educate contractors becausewe don't just talk about
project mapping in ourpresentations at certain teeth
events.
We we educate them on you knowthe sales process.
What I've learned from peoplelike you and other industry

(11:44):
leaders, we educate them ontheir online presence, like
websites and Google businessprofiles and all that.
So yeah, no, thank you verymuch for that intro.
I appreciate it, Ty.

Ty Cobb Backer (11:52):
Yeah, man, you're the man.
You are the man for sure.

Stephen Spence (11:55):
Takes one and no one, takes one to no one.

Ty Cobb Backer (11:57):
No doubt.
And you know, what's crazy islike I probably see people in
the industry who live furtheraway more than I see you, and
you're like 45 minutes from me.

Stephen Spence (12:07):
I'm an hour and a half.

Ty Cobb Backer (12:08):
Hour and a half?
Oh, whatever.
I'm an hour and a half.
Okay.
Thie time 45 minutes, GPS time,hour and a half.

Stephen Spence (12:16):
We usually we try to see each other often, but
it's been it's been too manymonths recently, to be honest
with you.
I could yeah, yeah.

Ty Cobb Backer (12:23):
Well, just FYI.
I will be, we should be in towntill at least the end of the
month, beginning of November.
So let's in the next two,three, four weeks, let's well,
we'll see each other at Swingfor Recovery.
Good segue.

Stephen Spence (12:37):
You'll see me in a couple weeks, and I'll see
you in three weeks.

Ty Cobb Backer (12:40):
Yeah, great, great, great segue here.
So yeah, swing for recovery.
Speaking of which, yeah.
What uh let's let's talk aboutit.
Let's talk about you know, youryour passion for recovery.
Um, and maybe if you want toget a little vulnerable on that,
let us know why.
You know, I'm sure most peoplewant to know why.
Maybe why recovery?
Why swing for recovery?

(13:01):
Why, you know, I know it wasinspired on this because of
purpose and you wanting a apurpose for your company, right?
Because, you know, allcompanies should should be not
money purpose or revenuepurpose.
There should be a cause, thereshould be, you know, some
substance to like why are wedoing this every day?
You know, obviously to make animpact, right?

(13:22):
If you're doing it for theright reasons, if you're in
business, and sometimes it takessome of us a little longer to
figure out, okay, I am here tomake an imprint, I am here to
leave an impression, I am hereto build a legacy mindset.
You are gonna go so muchfurther um when you make it
about something else or someoneelse outside of your yourself.

(13:42):
So this this for me, from theoutside looking in, is this has
been become your purpose.
Um, so so let's talk about thata little bit.

Stephen Spence (13:52):
Yeah, it's uh yeah, I'll I'll get as
vulnerable as you want.
Um it's it's it has becomevery, very important to me.
Uh and it's also it becomesmore important to me every day.
Every time I have aconversation like this online,
you know, we were just withRoofers Coffee Shop with Paul
and Kim Reed a week or two ago.
And, you know, every time I'dlike to tear up when I talk

(14:15):
about it.
Um it started with trade showsseven years ago when I started
them, right?
I I was, like I said, I was ateacher for 20 years.
I didn't, I've never been to atrade show and I started going
to these trade shows and I sawlike I saw two sides of the
fence, and there's a middle,there's a middle portion as
well, but two extremes, right?
There's there are contractorsthat are in that are in recovery

(14:37):
that don't go out and party atall and just have fun and can do
everything and have more funeven without drinking.
And then there are or drugs,and then there is the other side
of the of the fence, which arethe extreme parts where you know
I witness people, you know,partying literally all night
long, where I would be up at sixin the morning going down to

(14:58):
the hotel's work, work, workoutroom to get a workout in, and
there are people like drunk asskunks with bottles all over the
table, just making noise andacting like buffoons.
And to each their own, I'm notcalling everybody on here that
might be seeing it that doesthat a buffoon.
Um, I personally drink still.
Um, I Paul Paul Reed and I havetalked, had some really good

(15:20):
conversation.
I got to, we can talk aboutthis too if you want.
I don't know how much time wehave, but I went out to Alosa,
Colorado, where um Kim and PaulReed built the first uh rehab
center kind of on Roofers andRecovery's behalf as well.
And I got to interview peoplethere, which was amazing.
But anyway, Paul called me anormie.
So I always address myself as anormie, a person that drinks

(15:43):
but still supports the cause uhand still wants to help in any
way, shape, or form.
So, anyway, for years I I wentto these trade shows and I
realized like I like Ty Backerand his crew so much more than
this crew.
And it really was.
It was what was it?
In was it Texas during the icestorm where we hung out and

(16:03):
really got to know each other,and then we went to a couple
trade shows and shared boothstogether.
And then fast forward to yourshow back in 202, we're in 2025.
So this is my third year doingit back in 2023.
I was on your show and you hadmentioned Roofers in Recovery
Day was right around the corner.
It was like a month later orwhatever.
And it literally was at thatmoment standing up in your old

(16:26):
studio where you stood.
And uh, it was at that moment Itold you, I was like, Oh fuck,
that's what I want to do, man.
That's that's the cause.
Like for years I was trying tofigure out what cause I wanted.
I'm a lacrosse guy.
I'm like, should I do a causefor like kids in Africa that
need lacrosse equipment?
That makes that doesn't there'sno synergies there between like
what like I work withcontractors, I want a cause with

(16:47):
contractors.
And so when you brought upRoofers in Recovery Day, I knew
right then and there.
And literally, Ty, I think itwas three weeks later, I had my
first golf tournament.
Yes, for anybody that'slistening, I put on a golf
tournament in three weeks, andit's it sucked, if I'm gonna be
honest with you.
It was like 16 people.
Uh, we raised about $2,000, um,which was you know great for

(17:08):
three weeks.
But then the following year Ihad a little more time and I
called you, Ty.
I'm like, Ty, do you want tojoin join the bandwagon and and
you do a golf tour in York?
And I'll do a golf tour in PAand Swing for Recovery was born.

Ty Cobb Backer (17:20):
Yeah, I love that.
I love it.
I love that story.
I love listening to that story,never get old, especially how
we met and and what inspiredyou.
Um, you know, I you know,roofers and recovery has been
very inspirational to me.
Yeah, I have also got toexperience the darker side of
you know, roofing conventions.

(17:41):
Jan and I, I mean, I want tosay it's gotta be.
I think I've for the pastcouple of years I've been
saying, hey, 13 years ago.
So that's it's probably closerto 13 years now, because it
might have been only like fivewhen I first started to say 13
years ago.
But we we our first um expo orconvention was a win the storm,
and they were in their prime,they were in the hype.

(18:02):
I don't know, it might have itmight have been around for a
couple years, and it was about13 years ago, I think.
And 10, 10, 13 years ago.
So we we went there, man, itwas so packed, so many people,
and and we we saw what you hadmentioned.
We saw we saw the partyers,people still in the lobby from
the night before.

(18:23):
Yeah, like like I thought theygot up before me.
Like there were so many people,like they were just still there
from the night before.
It kind of blew me away.
And not that I've never donethat myself, but it it just, you
know, I just was like, wow,wow.
But um, so we're walkingaround, and it's huge.
And we saw this sign becausethey had the way the booths were

(18:45):
set up, they they would allowyou to put a sign up and it said
roofers in recovery.
Now, mind you, there's a lot ofstorm restoration, recovery,
you know, things, things of thatnature.
There's there's PAs, there'sattorneys set up with booths and
stuff like that.
And Jana and I were both like,that's a like our recovery.

(19:05):
Is that like industry recovery?
Like, what is that?
So Jana being the little socialbutterfly that she is, she goes
over there and she introducesherself, and there's Paul Reed
and and a few other people, thethe the the founding members,
you know, the OGs of of youknow, Roofers and Recovery,
they're like, Oh no, come on.
They had just had couches.
It was their booth wasliterally like the two love

(19:28):
seats and like four fourcomfortable chairs.
And I guess they were justhaving meetings on on the you
know expo floor there.
And I was like, oh my god, it'sgiving me goosebumps right now.
Not only am I at a roofingconvention, but there's other
sober people here, yeah.
You know, and and because we wewere on our own island back

(19:50):
then.
I mean, we thought we were hotshit.
It opened my eyes because Ithought we were hot shit on a
silver platter.
But to come to find out afterexperiencing something that big
at that scale and the size ofthe companies that were there,
we we found out real quick thatwe were just a cold turd on a
paper plate.
But it we had learned so much,you know, from listening, and

(20:11):
everybody was so open.
And then we got to experience ameeting, recovery meeting while
we were there, and it was like,dude, this is the greatest
thing ever.
Like, when is the next one?
We wanted to know.
Um, and shortly after that, I Ideveloped a relationship, a
friendship with with Paul, uhKim, and and uh probably mostly

(20:31):
with with Erico.
And uh like we just whatever wecould do to to help out, you
know, we we were we were there,you know, and and it's it's such
a great cause.
Like both roofing and recovery,like, dude, it doesn't, that's
my world.
That's the world that I live intoday.
Yep.
You know, so for those two tofind that bridge, okay, um,

(20:53):
that's why this is so importantbecause I've been around, I've
done it, I've been up all nightfor three days out on a job
site, and then couldn't wait toget and and drink and drink all
night long and show up to workagain and then and then stop,
couldn't do it, couldn't show upto work anymore.
I became unemployable and uhjust you know, I lost myself

(21:13):
years ago and and recovery foundme.
I don't even know if I I foundrecovery, but recovery found me.
I was I was uh 12-stepped intothe program.
I was encouraged, I heard andsaw what I liked over there.
I I I really thought the grasswas greener.
I needed something.
I mean, what else did I have tolose, you know, at that point
in time in my life?
And and uh so very special,very, very special, you know,

(21:37):
with this this whole thing.
And then you being so close tome, wanting to get involved, it
just makes it even more special.
You know what I mean?
This is this is about you forus, you you know what I mean,
which is and then the greaterimpact that it's having.
Um, but like why why do youthink roofers and recovery is so
important right now for ourindustry?

Stephen Spence (21:59):
Yeah, I mean, I I've had so many important and
uplifting but powerfulconversations over the last two
years since I've been doingthis.
Um, you know, this plaque saysI'm a partner advocate of
roofers and recovery.
These are the golf balls.
I think TC Backer, your golfballs on there somewhere.
We're gonna have flags.
I'm gonna have a flag.

(22:19):
Um, our the industry, ourindustry, it's the number one
industry of people, human beingsin the United States that
struggle with drug and alcoholaddiction.
And roofers in recovery, as youknow, they've expanded to also
mental health, right?
So why is this reallyimportant?
Well, uh Paul always sharesthis stat.

(22:41):
So I I I can't give you thesource, but I know NRCA does a
really, really good job byproviding support as well.
Uh, you know, one stat thatthat really impacts me to like
to the core is you know, lastyear or in 20, it was like 2022
or 2023, there were 38 deaths ofroofers falling off a roof or

(23:04):
somehow there was a aroofer-related fatal accident,
right?
38.
That's a lot.
Yeah, but there were also 5,000suicides, right?
So when you when you tack onthe mental health issue, it it
becomes a really big problem.
And like if you look at thestatistics statistically,

(23:25):
roofers are like two and a half,roofing the roofing industry,
it's like two and a half timesmore likely that you're gonna
suffer from or struggle withdrug and alcohol addiction,
opioid abuse, things like that.
And then just as highdepression and anxiety are the
two big mental health issuesthat roofers, contractors in
general have.
So all of those, if you thinkabout it, it's just like holy

(23:47):
crap, that is a that's a bignumber.
And my my goal, right, is tojust do whatever I can to help
create awareness to othercompanies, contracting companies
in general, roofing companiesspecifically, I guess, but
anybody.
And just, you know, Paul, Paulalways says it.
I've I've had conversationswith you and Vic.

(24:08):
We had one of one of the mostpoignant conversations I've ever
had, podcast last week.
Definitely the probably themost deep-rooted conversations I
had was when I went to Alamos,Colorado at their rehab center
and got to interview four setsof people.
I mean, I walked out of therehab center and Paul and Kim
got in the car like it wasnothing, like they're used to

(24:29):
it.
And I brought one of mymarketing guys who filmed all
the interviews, and they're onLinkedIn, I think, but they all
got, they all opened up thetruck to get in the truck, and I
just stood on the curb and Ijust did this thing, and I just
said, Holy shit.
Sorry for bringing God's namein vain or whatever.
I was like, holy cow, like wow.
And my my eye, I just cried hishysterically because it was so

(24:55):
powerful.
The the stories I just heardfrom the four sets of interviews
I had just done.
It was like a three-hourprocess.
And Paul, big guy, just came upto me and gave me a big bear
hug, and he's like, I know,Steve, I know.
And it was just like, holy cow,the five and a half hour drive
that you and I and Vic had inthe car talking about, you know,
my my pot gummies to help me goto bed and you're smoking

(25:16):
cigarettes and just addiction ingeneral, um, was really
poignant to me.
So, all that said, I just thinkit's important, like you're,
you know, roofers on a roof ordoing a job on a job site.
If you and I were on a roof,me, you and Vic were on a roof,
I'm not, you know, the stigma isnot me going, hey Ty, just so

(25:37):
you know, I have a cocaineissue, I have a cocaine problem.
I'm not saying that becauseit's a stigma.
I don't want to say it out loudor hey, Ty, I suffer from
depression.
I'm I I don't want to even getout of bed.
But it is a true problem.
Statistically speaking, it'sthe highest in the industry, in
all of the industries.
And it's just roofingcompanies, contracting
companies, owners.

(25:58):
I think it's important to bringthat awareness so they
understand more than likelysomeone in their company is
suffering from mental healthissues or drug and alcohol
addiction.
What can they do to helpsupport those people?

Ty Cobb Backer (26:11):
Yeah, I love that.
I love that, you know, and andwith it being, you know, a tough
industry in general, it's a lotof tough people out there, a
lot of skilled, tough, you know,tough minded.
And I think admitting aweakness to another man to like
you were talking about, is it'sa stigma.
Like I didn't want to go to mycoworker and say, I'm struggling

(26:32):
with right, I don't know, youknow, because most guys on the
roof would laugh at me.
Like, or they would say, Yeah,we we we already knew you're
like the last one to find out.
That was my case.
Um, but but having resources,you know, where people can turn
to, because I think that's halfthe problem that nobody knows
where to go for, you know, forhelp, you know, and I think that

(26:53):
not enough because of thestigma around it, not enough of
us are out there.
I don't want to say screamingfrom the rooftops, like there is
help, but maybe that's what weneed to start doing, is is like
there is help, there is hope.
And if I can do it, so can you,you know, and we need we need
the normies, you know, also outthere, you know, spreading the
news, spreading the word outthere, you know, like, yeah,

(27:16):
like I've I've been affected byit.
So I I know where you're comingfrom because one of our excuses
too, is as as alcoholics ordrug addicts, is that you don't
know my pain.
Yeah, you know, you don'tunderstand, I'm different.
You know, and but yeah, yes,but no, you're the same as me,
yeah, you know, or I knowbecause I've experienced it with

(27:37):
family members.
Like, you know what I mean?
Like we do understand somethere are some normal people out
there that can understand, youknow, the pains that we go
through because we have toexperience it with our loved
ones, right?
And that's that's the thingtoo.
Like, it's not only about themrecovering, but we're also
putting families back together.
Yeah, you know, making dadsdads again, because I came to

(27:59):
you when I first came to this,right?
I was uh unemployable, youknow, I wasn't trusted, I was
irresponsible.
But today I come to you as afather, a grandfather, you know,
a son, a brother, a significantother.
And I couldn't say those thingsmany years ago.
I couldn't say that to you.
Yeah, I was completelyunreliable.
I was non-existent, I wasnothing.

(28:21):
And that's exactly how I felt.
And but there is hope outthere.
Unfortunately, it takes time.
Time takes time, things I mustendure, things I must earn.
A lot of those things, youknow, when when we're talking
about building families andbuilding trust, you know, we
want to get three days sober andgo out there and start making
amends, but they're so used tohearing you say I'm sorry, it

(28:42):
just falls on deaf ears, youknow.
And it it time takes time, butthe recovery is possible.
And that's the important thing.
That is the message to get outthere that you do deserve it.
You know, you do deserve itbecause there's all these stupid
things that we say to ourselveswhen we're out there going
through it.
If you only knew what I'vedone, or if you went through the
things that I've gone through,and it's like most of us have,

(29:04):
brother.

Stephen Spence (29:05):
My my brother, which is another reason why this
hits home for me, is you saidit, family members, my brother
is a recovering uh uh alcoholic,right?
Like he was a bar owner formany years and he struggled
mightily.
Um, he told his wife one day hegot in trouble, right?
He acted like a buffoon thenight before, and he woke up the
next morning.
He's like, I'm just not gonnadrink for one year, and let's

(29:28):
just see how it goes.
And then he went to his firstAA meeting and literally, like,
I asked him three days later,how's it going?
He's like, I'm an alcoholic,and the one year thing is over.
I need to stop drinkingaltogether.
And it wasn't too far out toolong after he decided that that
we had a um we do a family thingwith my father every year in
Massanutton, and we were there,and he was sober for I don't

(29:49):
even know how long.
Maybe it was a month, maybe itwas like a few months.
But he like typically we playgate board games all weekend
long, right?
We have a good family time, buthe cussed out my mother in law.
He Cussed out his wife.
He almost fought me.
Like he was, he like face toface, like almost got into blows
with me.
Um, and it was horrible.
And it was like he didn't knowhow to act sober when when

(30:12):
playing a board game, you know,something as simple as that.
And I can say three and a halfyears later, he is a different
person.
He literally is no longer a barowner or a financial advisor,
which is what he was.
He's working at a rehabfacility, Ty, and he's helping
others.
That's awesome.

Ty Cobb Backer (30:27):
That's awesome.
I love that.
I love that.
All right.
So I got a question for um, youknow, Hope in the Valley,
because I know when we first gotinvolved with Roofers and
Recovery, they at that timedidn't have a facility.
They they did have facilitieswhere they could send people.
And and back then, not thatlong ago, it was about $15,000
to send one person to to rehab.

(30:49):
Is would you say that's aboutthe same now that they have
their own, just with inflationand everything and and good
medical attention and stuff likethat, still about $15,000?

Stephen Spence (30:58):
About $15,000 for a 28-day stay at a rehab
facility.
Yes.

Ty Cobb Backer (31:03):
Okay, okay.
I just wanted to make sure thatI had those stats accurately
because that's what I that'swhat I've been telling people
for a while.
But then I thought, well, maybethat's changed a little bit,
maybe it's gone up, maybe ithasn't gone up.

Stephen Spence (31:15):
As of last year, it was 15 grand.
Okay.
So as of as early as this year,actually, because I went to
hope in the in the valley at thebeginning of the year.

Ty Cobb Backer (31:23):
Like so that's our goal.
Our goal is to to raise 15, 15each.
Um, I think that's your goaltoo.
Um, to be able to send twopeople within our industry um to
to rehab those that are seekinghelp, but they got to want it
too.
Like they're not gonna chaseyou down, you know, and all
those things.
And and but you're gonna wantit, you're gonna want to know

(31:43):
that you're at yeah, you're atyour end.
And and uh, but it's it it'sit's a beautiful thing that this
is here.
Man, I wish I wouldn't, Iprobably wouldn't have been
ready, you know, for it backthen if if um I was gonna say
it's a shame that it wasn'taround sooner, you know, I'd
have probably gone more thatdirection instead of you know

(32:04):
dancing around it for as long asI have, but my ego and pride
kept me out there.
And uh, you know, pride ispride will kill you, you know,
and ego, ego is edging God out.
And and I did that for a longtime, you know, and and you
know, I just I I can't sayenough about what they do out
there, and like you said, theydo it every day.
Like this, not that they stilldon't get inspired by what they

(32:27):
do, because that's thatliterally has become their
purpose, right?
They just do it at a massscale, a little, little, a
little more, you know, into it.
And uh that's we need that.
We we really need that, andthey need us um to promote it
for them and and let people knowthat there's a place.
But um with the golf outing,okay, in instead of you know, or

(32:50):
not just the the financial gainthat that the rehab will get,
um what but what about um theawareness and what what are you
what are you hoping for?
You know what I mean, outsideof raising money, you know, uh
in terms of the awareness andthe imp impact across the
trades?

(33:10):
Like what what are you hopingyou get out of the golf outing?

Stephen Spence (33:15):
I learn at every golf outing, right?
Like you and I had aninterview.
I bring my microphone and Iinterview recovering addicts and
ask them questions, and then wepost that on our socials.
We do have a we have a landingpage on our website at
projectmappet.com that that isstarting to get better and
better with more resources andstuff like that.

(33:36):
Um, ultimately, man, I I seeProject Mappet working hand in
hand with Roofers in Recovery toreally try to create awareness
even more.
Uh the golf outing was reallyawesome last year because I was
able to do so many interviews.
I remember the day was over,the the the sun was setting, and

(33:56):
I was on I was on the patio,beautiful landscape uh with Dan
Moyer, who helps run mytournament, and he's a
recovering addict.
And the reason he's arecovering addict is because my
brother and him are goodfriends.
And so my brother becamerecovering, and Dan was like, I
want what Dave has, my brother.
And it's just cool.
It's really to me, it's just sospecial to see how it how it

(34:18):
blossoms, you know, from oneperson to another to hundreds of
people, to thousands of people,right?
So uh I like to learn and I'dlike to, I'd like to, I do like
to film some of that stuff sothat I can then promote it on
our socials and other and anyother platform that will have us
through roofers and rec throughroofers and recovery

(34:39):
relationship, but through sorry,through swing for recovery, it
made Paul and Kim go like, hey,this guy really is serious, like
he really is an advocate ofthis.
Let's fly him out to Open theValley.
So that opened up anopportunity opportunity for me
to learn there, right?
If I didn't have swing forrecovery, that opportunity would
have never happened.
We had some really amazinginterviews, like amazing

(34:59):
interviews.
Um and then from there, I youknow, honestly, Ty, I would love
to see.
I'm curious what you thinkabout this.
I know that distributioncompanies, manufacturing
companies, I know they sponsorevents for bringing awareness to
the issues that we've beentalking about.
Um I I would love to see more.

(35:22):
So I say this on every podcastor interview that I'm on is like
I know that distribute I willspeak directly to distribution
companies manufacturers.
Why?
Because they have the mostoutreach, right?
They, you know, I mean, we wework hand in hand with
Certainty.
They've been amazing.
I'd like to talk about some ofthe partnerships both of us have
with Swing for Recovery, butCertaint has certainly stepped

(35:44):
up to the plate all three yearsfor me.
And you know, they have, Idon't know, let's just say
10,000 contractors that thatthey can touch point, you know,
like these other manufacturersare I mean, hell, like I mean,
distribution companies alone,it's tens or hundreds of
thousands of contractors.
It'd be amazing to see some ofthese supply companies and
manufacturing companies step upeven more, uh, not just sponsor

(36:06):
events that like Roofers CoffeeShop or Roofers in Recovery or
we're doing.
I'd love to see because theyhave the most outreach, right?
NRCA has done an amazing job.
Kudos to them.
I was on a podcast, I wasn't onit, I was watching something
that Roofers Coffee Shop wasdoing.
Um, so I I I learned a lotabout NRCA, and there was
another company on there, and Ireally wish I knew their name,

(36:28):
so I'd give them a shout-out,but I was looking for a note, I
don't have it.
But there are people out therethat have online courses and
things like that to help peopleunderstand, like roof, like
contracting companies understandhow they can support and
provide resources to their umemployees.
Paul Reed at his company, theyhave like five brands or
something like that now.

(36:48):
It's a big, it's like 500employees work for you know the
companies that Paul Reed isworking for, and they have
weekly talks.
Like every week, all 500 peoplebring up some sort of message
when it comes to awareness.
So, like just get it out there,man.
Get it out there, and I want tobe a part of that.
I really do.

Ty Cobb Backer (37:06):
Yeah, no, that's a great response.
That was a great response, andI and I I love how you said you
want to learn more and surroundyourself, get get in the
trenches, promote it, bringawareness to people, and and not
only you know, with yourinterviews and stuff like that,
they they might with thatinterview with with with Dan,

(37:27):
somebody that he knows, or maybenot directly, but knew who he
was when he was out there thatmight be struggling and may say
to themselves, because you didthat video with him.
Yeah, okay.
So you're you're creating uhthat that impact by by putting
it out there and Dan not beingafraid to say, Hey, look, I was

(37:50):
once too.
You know, and and kudos to himfor because it is anonymous, a
lot of it's anonymous.
Um, but I think you just kindof get to the point where it's
kind of like, are we are wehurting are we hurting ourselves
because we want to attract morepeople, right?
It's not promotion, it'sattract more people over here,
like, hey, there's help overhere.

(38:10):
It is as secretly, you know,and I think it's just been a
secret for way too long becauseit's it's not necessarily for
those that need it, it's forthose that want it, you know,
the these programs.
Because if it was for peoplewho needed it, man, it just
there wouldn't be enough room inthat church basement.

Stephen Spence (38:27):
You know there's a number, there's a number you
can call, or just it's like 988or something.
I I can't remember, but you cancall and they'll even just
they'll send text messages toyou.
So if you want to kind of belike, I don't want to talk to
anybody, but I just want someoneout in the world to know that
I'm struggling, 988 text,they'll text you back and forth.
Like there's so many resourcesout there that I don't think

(38:49):
people realize.
Sorry, Ken.

Ty Cobb Backer (38:51):
No, no, no, it's it's good.
This is a good, this good.
I I didn't know that either.
So that's that's good to know.
Maybe we should post that inthe yeah comments there.
But I know um one of my hopeswere to invite people to this,
not only to to bring awarenessand raise money, uh to send
somebody there, but I was hopingthat there was somebody in the

(39:12):
crowd because I was doing alittle speech.
We do a little, you know, thankyou.
This is what we raise.
But I I was hoping somebody inthat crowd out of the hundred
and I think we we had over ahundred people there last year.
And I was hoping that there wassomebody there, a mother, a
father, a brother, an uncle thathad somebody going through
addiction.

(39:32):
And now we planted that seed,we allowed them to know, like,
hey, we're we're here.
Yeah, we're here.
That was probably one of that'swhat kept going through my
head.
Like, there's got to besomebody out there because I
know this impacts, I know thisaffects every family.
Whether it's immediate familyor extended family, I know for a
fact that that addiction hasimpacted them in some way,

(39:55):
shape, or form.
There's got to be that crazyuncle or that that crazy aunt,
or my mom, or my dad, or my son,my children, you know, and and
that's that that was one of thethings that kept going through
my head about how how specialthe reach, the ripple effects
that we're creating and anddon't even know that our
potential correct, you know, thereach that we're potentially

(40:18):
having here.
So no, it was it was good.
And you started to touch onthat a little bit, and I just
wanted to elaborate that alittle more because it's it's
much more we're bringingawareness to that, you know,
hundred or so crowd that we'rebringing into the golf course,
and then they're walking awaywith with swing for recovery
swag, they're walking away forroofers and recovery swag,
they're walking away with TCBacker stuff, yeah.

(40:39):
You know, that now they knowwho or what to to contact when
when a loved one might be goingthrough this, or themselves, or
there had to be someone in thecrowd that that is struggling
with it, yeah.
And and know confidently thatlisten, listen, you nobody needs
to know.
Just just come come talk to mefor a minute.
We don't we don't have to letthe world know that you're

(41:01):
struggling with something thathas become you know a stigma,
you know, over time.
And it's it's it's it's a shamein mental health.
It plays hand in hand.
Typically, we're we're we'reseeking um advice to to to quiet
the storm within our minds, andwe don't know what we're
struggling with anxiety, uh,anxiousness, depression,

(41:22):
neurosis, all those things, wedon't, we don't know how to
handle them, okay, without someform of mind-altering substance.
And so we startself-medicating.
And then what happens, anaddiction develops out of that
because we only feel good.
But then what happens is overtime it stops working because a
lot of people don't know this.
Alcohol was my solution toeverything.

(41:44):
I was the problem.
The problem started with me inthe way that I thought, whether
it be a chemical imbalance orpost-uh traumatic stress
syndrome, what what whatever,however, born with it, not born
with it, there was somethingthat that that had me seek out
self-medication, and at somepoint in time it stops working.

(42:06):
And and usually when it stopsworking, that's where the real
pain and the real trouble comesabout, is when it stops working
for me.
And it was the it for a longtime, it was a solution.
It was it was a good day.
I drank to make it a betterday.
It was a bad day, I drank totry to make it a better day.
Um, I thought I needed to drinkto be sociable.
I thought I needed to drink to,you know, be more creative.

(42:28):
I thought all of these false umstatements that I would I would
say to myself were so I mean,I'm more creative now than I've
ever been.
I am more courageous now than Ihad ever been, you know,
because that's the thing.
Just be you can't unpickle apick a cucumber.
You know what I mean?
So I'm still crazy.

(42:48):
I'm still you are.

Stephen Spence (42:50):
I love I love hanging out with you guys.
You guys are crazier, yes, in amore fun way, sober than you
are drunk and idiotic.

Ty Cobb Backer (42:57):
Yes, healthy, crazy.
We'll go into a restaurant,there could be a handful of us,
and I bet they think we'redrinking, but we're not because
we're just gut laughing, havinga good, good, good time, and and
and that fellowship andcamaraderie, camaraderie, and
surrounding yourself aroundother people who love you for
who you are and and understandwho you are and how you tick and

(43:18):
why you tick that way.

Stephen Spence (43:19):
It's just an amazing feeling.
So, I'll tell a funny.
I don't know, do we have whatwhen do we end?
Is it one o'clock?

Ty Cobb Backer (43:25):
We we got yeah, we got about 15 minutes.

Stephen Spence (43:27):
Okay, so real quick then I my my favorite TC
Backer story is uh we were atsome expo, I can't remember
which one, sharing a booth withyou, and I had told you all I
wanted to take you all out.
And it was like what eight ofyou at that one at that table.
So I had budgeted ahead oftime.
I hope my partner Ryan doesn'thear this, but um, because I

(43:48):
spend money too easily, I know Igotta get better at that.
So I took you guys out and Ibudgeted like 1200 bucks.
I was like, okay, I'm takinglike eight, ten of them out.
I mean, I gotta have the money,so I'm gonna budget.
And just so everybody knows Ihave a hearing aid, that's why I
keep picking my ear.
I'm putting it back in.
Um, troubles of being old.
So we get to the restaurant,we're having a great time.
You guys are idiots, just likeme.

(44:08):
It was fun.
I'm sure exactly like you justsaid, the waiters probably like
this, they're all just drunk andstupid, but they're the ones
giving us the stuff, so theyknow we're not drunk and stupid
because we're getting waters andteas and cokes.
Um, and at the end of thenight, that bill was 300 bucks.
I got that bill, and I'm like,I mean, I've taken people, I've
taken four people out, and thebill was 1200 bucks.

(44:30):
I'm taking 10 people out and itwas 380 bucks.
So I gave that waiter like a900 tip because the budget of
1200.
And I'm like, let's just dothis.
And the waiter was beside himor herself.
I couldn't remember that, but Ijust remember like, you guys
are the cheapest people to evertake out because you don't buy
freaking alcohol, right?
Brilliant.

Ty Cobb Backer (44:49):
Yeah, and how do you think our wallets feel
today?

Stephen Spence (44:52):
Yeah, right, totally, yeah, 100%.

Ty Cobb Backer (44:55):
Yeah, yeah.
No, that that's just one ofmany blessings of not drinking,
you know, and and wanting totake care of your body better,
like you mentioned earlier whenwe were coming up the road, you
know, just wanting to take careof ourselves better mentally,
spiritually, and and physically,you know, and that's really
what it's about.
Your body's a temple.
And if I'm not taking care ofmyself, I can't take care of

(45:16):
other people.
And it starts with putting adrink down.

Stephen Spence (45:21):
So with 15 minutes left, 10 minutes left,
can we can we can we talk about?
I just want to bring up becauseI'm curious what you think.
I just want to I want toprovide some insight, whatever.
And we've already talked abouta lot of it, but just to kind of
summarize the this, right?
Like if I could offer anyadvice from things that I've
learned over the last threeyears from talking to people in

(45:43):
the industry about this specifictopic, in your company, if
you're a contractor, haveconversations, have team
conversations with youremployees.
And honestly, I don't knowexactly what that conversation
looks like exactly, but you canreach out to Roofers in Recovery
because they can they can guideyou on exactly what kind of

(46:05):
questions.
Like it can be like afive-minute, 10-minute just
check-in with your employeeswhen you're on a team meeting,
you know, your weekly or monthlyteam meetings, and roofers in
recovery, you can reach out toKim.
Kim Reid probably is the one,but Paul as well.
Paul will answer any phone callor text in a heartbeat.
But I would encourage everycontractor to have a team
meeting or during your teammeetings, bring up the

(46:28):
awareness.
Because let's just say, morethan likely it's not the case,
right, Ty, but let's just say,let's say I'm a smaller company
and I have eight people in my myroofing company, and none of
them drink, or none of them are,none of them have an addiction
problem.
You already said it, Ty saidit.
Like out of those eight people,they know 20 people.
That's 160 people now.
Somebody is suffering.

(46:48):
So now giving them someresources or being able to talk
about it might give them thecourage to talk to their best
friend about it because theirbest friend is having a problem.
So that would be the firstthing I'd I'd recommend.
Like, just get it, have theconversations.
They can be five-minuteconversations, but have them
with your team.

Ty Cobb Backer (47:04):
Yeah, no, that's good.

Stephen Spence (47:06):
That's what do you do you have any?
I mean, I have other things,but do you have any advice?

Ty Cobb Backer (47:11):
Um I don't mean too much on it.
I like that.
No, no, no, I like that.
And we should probably weshould probably bring that up a
little more often, but I thinkmy doors are always open.
I've that and I know that for afact because we've we've helped
uh quite a few people over theyears um that have came to me in
private and um hey, I'mstruggling, and you know, they

(47:32):
kind of go MIA, we kept it on aDL, you know.
Um they they already hadplanned vacation when they was
usually shortly after theystarted here.
Yep, you know, so it kind ofworked out where it's like,
yeah, they already had a plannedvacation, and nobody realizes
it's like 28 days.
Like, no one, I don't thinkI've ever had anybody come up to
me and be like, yo, where'sso-and-so been for the past 28

(47:53):
days?
Um, and we've helped out, youknow, because we were in a we
were in a position where wecould actually help them out
while they were there.
Um, so I think if you're in ain a position to be able to do
that, you know, I I highlyencourage it because, you know,
the thing about us alcoholics,it only takes one of us to
outwork three people.
And that is a statistical fact.
You know, we we our thresholdfor pain is much higher than

(48:16):
than most people because we youwill not throw anything at me
that I have not already putmyself through in a more
stressful situation.
Okay.
So, you know, I would I wouldstrongly suggest um, you know,
and we've we've done a secondchance program where we pull
people out on on work releasefor from prisons, have been the
best employees because they haveto show up on time.

Stephen Spence (48:38):
I like that.

Ty Cobb Backer (48:39):
Um, you know, and they they have turned out to
to be the best people.
We have some that that thatmade it, we have some that
haven't made it, but that'sthat's okay.
But that's that's kind of ourpurpose, that's kind of our
cause.
So um halfway houses, rehabs,and and prison work release
programs is a good place to, youknow, because I hear people all
the time say, Well, I can'tfind enough labor.
Well, have you checked withyour local county prison?

(49:01):
Yeah, there's a lot of roofersin jail.
We we talked about why earlier.
The the the mental healthissues that they're not
receiving in prisons.
Okay.
You know, it's it's supposed tobe a correctional facility, but
putting them behind bars is notcorrecting anything.
The isolation, um, it I'm notsaying that there's not programs

(49:22):
in jail, but it's it's not ahuge focus.
It's something that you gottawant to do, and and you gotta go
through a lot of channels toeven get to an AA meeting
because there's not enoughsupport of us out here going in
there and bringing the messagemessage into jails.
But um, that's a whole notherpodcast for another day.
But um go ahead.

Stephen Spence (49:42):
Resources, right?
So have a meeting.
We've already covered that.
Ty just covered a really coolidea, which I love.
Yeah, resources would be youcan reach out to me.
I probably won't know the rightanswer right away, but I
certainly can get you in touchwith the people that would.
So reach out to Steve Spence,reach out to Ty Backer, he can
easily do the same.
But organizations, NRCA, theyreally have a lot of cool

(50:05):
support and know a lot ofresources and companies that
they've used.
They've really made a big pushto bring awareness.
Roofers Coffee Shop is a bigone, and obviously Roofers in
Recovery.
So, like me, Ty, Roofers CoffeeShop, Roofers in Recovery,
NRCA, those are all greatresources to reach out to if you
want, if you want to learn howyou can reach more people in

(50:26):
your company.

Ty Cobb Backer (50:27):
Yeah, and I'm gonna break a couple of people's
anonymity here because I'm surethey're not gonna mind.
But uh, you know, Victor Uri isanother going to reach out to.
It got me a little choked up.
Um, and uh my my like my wife,Jana Backer, you know, if you're
a female and uh you're in theindustry, out of the industry
doesn't really matter.
She has devoted her completelife to recovery.

(50:50):
She she helps a lot of women ona day-to-day, daily basis,
seven days a week.
Um, I know her her morning isfull.
Um, with that, taking care ofyou know, other women and and
giving them advice and pointingthem in the right direction and
and also taking care of our ourgrandchild.
That has become her her life'smission is to give back.
And um, you know, so putputting that out there.

(51:14):
And so that holds meaccountable to keeping my head
out of my ass because I'vesurrounded my entire life,
evolves, I work with people, Ilive with people, you know, that
are in recovery, and it andit's a cool, it's a cool uh it's
not a cult, but it's a coolatmosphere to to be in today

(51:35):
around all of these people whohave been through hell.
And and that's the thing, it'snot a religious program.
None of these programs arereligious.
I'm sure there's religiousorganizations out there that
have recovery programs, but welook at it as a spiritual
program with spiritualprinciples, and and religion is
is for people who are afraid togo to hell, but spiritual Audi

(51:56):
is is for those of us who havebeen there.
So if you're putting yourselfthrough hell and and everybody
else through hell, um give us acall.
Text me, message me, DM me,Victor Ure, Janabacker, Steven
Spence, or Ty Backer.
I mean, I'm not scared.
I'm not I, you know, I'm notafraid.
If you knew who I was before,um, I I don't live with that on

(52:17):
my shoulder on my sleeveanymore.
I used to have a complex ofyou, if they really knew who I
was, you know, but um I screwthem, you know, because today
we're making anything.

Stephen Spence (52:29):
Right there though, nobody's gonna everybody
appreciates every single thingyou just said.
Everybody.
And you're but and you'revulnerable enough to admit that
you are a recovering addict andthat you struggle.
I struggle mightily withanxiety.
I never knew that until Istarted seeing a therapist.
I've seen a therapist, I'lladmit that.
I've been every other week.
I see I see doc I see my docevery other week, and it's been

(52:50):
for three years, and I learned alot about myself.
One of which is I actuallyfunny enough, I'm like a big,
big like I can get in front ofanybody and meet anybody and be
best friends with them by theend of the night.
And I'm very outgoing, but Istruggle mightily with anxiety
when I'm in front of a lot ofpeople, to be totally honest
with you.
It's it's I'm an I'm it'sweird, but I struggle with it.
So I have issues.

(53:11):
Um, so thank you for sharingthat.
I really, it means a lot.
I I think we should also talkabout the people that are
supporting our our different uhour different golf events.
Like I if I can take a secondto say thank you to some of our
sponsors, like um, I I gottagive shout out, huge shout out
to Certain Teed.

(53:31):
I mean, these guys have ScottDeGrosso specifically, he's one
of the first Certain Teed peopleI met in my local area.
He's now like a districtterritory manager, but um
Certain Teed not onlyfinancially backs us big time
with a pretty big financialthank you, but they I literally
they send me boxes upon boxes ofgolf swag, golf bags, Arctic
coolers, uh like everything.

(53:52):
Like literally, they probablydrop like five grand on things
that I can use as swag material.
ABC Supply, one of ourpartners, stepped up big time.
They're bringing lots offoursoms and are bringing a ton
of hats and just reallyappreciate those guys and
ladies.
Uh, engage.
They've been a part of oursforever.
They were a big uh they're our13-step dinner sponsor, Roofer.
I don't know, I don't know ifyou've ever gotten these.

(54:14):
I don't know if you have themfor your golf warrant.
They're called like um uh whatdo you what do you call what do
you call they're like sticksthat you can pick up golf balls
as you're driving the golf cart?
It's like a scramble stick, Ithink.
They sent me some really coolswag uh roofer, and they also
sponsored a for some uh PrestoMedia, and then a ton of our own
customers, like Peak Roofing,Pow Roofing, Tar Heel, Arnold

(54:36):
Roofing, these are all guys thateither want to support Project
Map It and my you know love forthe cause or they struggle.
Like I've had people email meand say, Hey, I'm I'm throwing
this $1,500 sponsor because I ama recovering addict and I love
what you're doing.
So, on top of that, all mycustomers uh are doing some cool
things.
We have like this sponsorshipcalled PMI Caddy support.

(54:59):
And I may, in fact, I don'tthis is not the right one, but
you'll have one of thesetonight.
So yard sign, but like everyonethat's a project map at
customer, I'm I we built a signlike that that basically says
thanks for your support.
And I'm putting all the signsup on the first hole.
So there's right now we have40.
I'm hoping to get like 80, butimagine 40 signs on the first

(55:20):
hole, and those are just projectmap at my own customers that
are saying thank you and for foryou know doing this cause, so
supporting this cause.
So that's my I just I justwanted to give them big shout
outs because they all deserveit.

Ty Cobb Backer (55:32):
Yeah, yeah.
You know, and this is you know,Project Map, it's becoming your
vehicle to have an impact.

Stephen Spence (55:37):
Yeah.

Ty Cobb Backer (55:38):
You know, and that's that's how we see our the
roofing industry, TC Backersbecome the vehicle for us to
have an impact, not just withrecovering people, but less
fortunate people in ourcommunity, and and and sometimes
even being able to give peoplejobs, not just food, not just
money, but but our time andvolunteering and and things like
that, because time is is themost valuable possession.
Um, so giving your time, it'snot always about breaking out

(56:01):
the checkbook, it's aboutvolunteering with with some of
these events, like you know, uhswing for recovery, the 21
Turkey.
You know, it's it's it's justcoming out there and and the
gratitude is overwhelming, youknow, especially if you've been
on the streets and you've livedon the streets and you didn't
know where you're gonna get yournext fresh pair of of dry socks
from.
You know, that's things that wedon't even think about when

(56:22):
we're out in the freezing coldand our feet are wet, soaking
wet, and we know it's gonna geteven colder tonight, you know.
Um, just things that we we tendto take for granted, going home
and having a washing machine ora sock drawer full of, you
know, socks and and things likethat.
The things that unless you'vebeen where we've been, you know,
you don't think about howimportant those things can be to

(56:43):
people that um, you know, areusually mentally struggling, you
know, with mental illnessesthat just can't just can't
figure it out, can't get can'tget out of their own way.
You know, it's not they're it'snot that they're lazy, it's not
that they're it's just theycan't they didn't have the
opportunity or the resourcesavailable to them or whatever

(57:06):
the case might be.
And it's it's not for me tojudge.
I just know how I got there.
Um, and most of it was wasself-induced stuff.
But a lot of these people thatare on the streets living right
now are it's it's notself-induced.
It's just kind of where theyended up and had nowhere else to
go.
And and it's a shame.
But um, no, I love it.
This is this has been an anamazing uh episode.

(57:28):
We're we're getting down to thewire here.
But uh, you know, Steve, thankyou.
Thank you for everything thatyou do.
And and not not only sharing,you know, how Project Map It is
helping contractors win, but butfor standing alongside and
supporting roofers in recovery.
Um if anybody wants to make adifference, get involved with
our upcoming swing for recoveryevent.

(57:49):
Um, every dollar raised goestowards helping people, every
dollar, every single dollar.
If we raise $30,000, that$30,000 outside of covering some
expenses for the golf course,and and um that's pretty much
it.
Unfortunately, that's prettymuch one of our largest uh the
food for ours has been donatedby um I'm not gonna say um well

(58:11):
I might as well plug in uh MarkJones, um, JCL uh vending um is
donating the food.
I mean, like this a lot ofpeople want to want to know how
to get involved, and and uh somany people want to get involved
with stuff, but don't know howeither.
You know, and it's and and uhso but anyhow, um we're gonna

(58:31):
put a couple links in here.
I saw Jimmy Hammond put hislink in there.
Um, so I know Jimmy's in there.
Um, I know he's got one comingup in the indie.
Um October 27th.

Stephen Spence (58:44):
He is he's he's gonna do it.
Jimmy's gonna do it.
He's got some foreshams, he'sgot some sponsorships coming his
way.
I wish I could go out there.
I'm gonna be somewhere on hison his day, unfortunately.

Ty Cobb Backer (58:55):
Yeah, unfortunately, we won't make it
either.

Stephen Spence (58:56):
Love you, Jimmy.

Ty Cobb Backer (58:57):
We'll put we'll post the links, whether you want
to donate, register to play,sponsor, whatever the case might
be.
Every dollar, every dollarhelps.
And and of course, make sureyou uh subscribe to Beyond the
Tool Belt.
I it would wouldn't be properif I didn't plug Beyond the
Toolbelt a little bit here.
Follow, share, like, love,comment.
You got any questions?

(59:18):
Um, you don't want to put themin the comments about the topic
today, please hit me up in myDM.
Hit Steven up, hit Jan up, hitJimmy up, hit uh you know, Paul,
Kimberly, Victor, any of us,hit us up.
Even if uh anybody in thecomments right now, I think
pretty much are are people thatare our people.
Um, even if they're not inrecovery, they're still our

(59:40):
people.
And they'll get you in theright, they'll they'll point you
in the right direction.
So I think Steven left us.
Not sure.
There he is.

Stephen Spence (59:52):
Can you see me?
Yep, we can now.
I was trying to I was trying tocomment.
I never logged into Facebook.
I didn't even see the comments.
until just now.

Ty Cobb Backer (01:00:01):
Oh.
Yeah.
Okay.
Yeah.
Yeah.
All good stuff.
So uh thank you, Steven.
And I look forward to seeingyou in a couple weeks.

Stephen Spence (01:00:09):
Appreciate you, brother.
We'll see you, Victor, soon.
Yep.

Ty Cobb Backer (01:00:13):
See you guys.
Have a great day.

Stephen Spence (01:00:15):
Take care.
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