October 22, 2025 • 40 mins
We trace a full season’s lessons:How personal growth sets the ceiling, how training builds culture, and how brand is earned through service, while recapping community wins like Swing Fore Recovery and trunk-or-treat that make trust tangible. Leadership shows up as responsibility, clarity, and consistency, with a challenge to mentor the next person and share one honest story this week.
• network as real net worth and why it kept us thriving
• charity and community events that build trust and purpose
• season five takeaways on mindset, energy and presence
• leadership as responsibility not control
• developing people over managing tasks
• training frameworks, SOPs and accountability
• consistency creating culture and a trust bank
• branding beyond logos through authentic stories
• trust as the real product customers buy
• weekly challenge to mentor and share one true story
Share one story from your business or your home this week. Something real. That’s how you lead your brand instead of letting it lead you
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ty Cobb Backer (00:00):
And we are live.
Welcome back, everybody, toBehind the Tool Belt episode
304.
I am your host, Ty Backer, andthank you for joining us on this
Wednesday edition.
We will be right back after ourshort intro from our sponsors.
What up, everybody?
(01:02):
On this magnificent Wednesday.
And I'm your host.
Just a guy on a mission to helpleaders in the trades build
stronger teams and strongerbrands and stronger lives.
(01:22):
Um, but I think before we diveinto this, I want to talk, talk
a little bit about swing forrecovery.
We hosted our second annualSwing for Recovery, Steven
Spence's uh third year doingthis.
Steven Spence is the founder, Iguess.
The founder of Swing forRecovery.
(01:45):
Great dude, amazing humanbeing.
Uh, talked, I think we talkedabout him last week a little
bit, but um, he had a verysuccessful week uh last Monday
out in the rain.
We went down and engulfed andand uh he raised awareness.
He he raised um enough todonate and send at least one
(02:10):
person to to rehab.
And we hosted ours yesterday.
Was it yesterday?
unknown (02:17):
Monday.
Ty Cobb Backer (02:18):
Monday, Monday, and man, I gotta tell you, it it
was it was it was great tofirst and foremost to see our
team out there, Amanda, Tam,Nathan, Vic, I mean, Glenn, I
mean, everybody.
So we had our team, my familyrocket, you know, Jana, she
wasn't there, but just know thatshe was there in spirit.
(02:40):
And um, you know, um, ournetwork.
Our network really showed up,you know, and I talked briefly
about, you know, your network isyour net worth.
Did a little little speechthere in the beginning and or at
the end, actually, and wastalking about, you know, how our
network, you know, has helpedus thrive when a lot of other
(03:05):
companies were were, you know,dissipating and dying.
We were thriving due to the thestrong network of of people,
you know, that we've we've beenin business with for a long
time, and and some of our ournewest people partners.
And uh they they showed upagain, you know, and and what I
the point that I was trying tomake that pretty much everybody
(03:27):
that was there, uh theircompanies, individuals, their
their products, I vouch forbecause they've stepped up for
us time and time and time andtime again over the years to
help create who we are today,whether it be through products,
insurances, you know, the healthinsurances that we can provide
(03:48):
to our, you know, our teammatesand stuff like that, to provide
a great working environmenthealthy, you know, to um, you
know, people that we do workfor, that that help sustain us
and keep us in business and andkeep our people working.
And you know, they just theyreally have stepped up, once
again, trusted us to um, youknow, create an uh an atmosphere
(04:12):
of of networking and and tohost a charity event that has
become hopefully becomes astaple of the who's who, you
know, of your county and and andpotentially maybe across the
country.
And it was it was this year weactually had some some roofing
contractors, local roofingcontractors that showed up and
(04:34):
didn't didn't know them really.
And I don't think they reallyknew me, but they they found out
about the cause and and wantedto show up and support roofers
in recovery because a lot of us,most of us in this industry
love this industry.
And it has given usopportunities beyond our
wildest, beyond our wildestdreams, is you know, and and
(04:55):
given us opportunities to giveother people, you know, an
opportunity.
Hence, you know, swing, swingfor recovery and roofers of
recovery is is really aboutgiving somebody an opportunity,
a second chance at life, and andum, you know, not just for
them, but but their familiestoo, because you know, that's
the thing about addiction andmental health issues, is that
it's not only affecting thatindividual, but it is in fact
(05:20):
affecting their families, andand a lot of times we make
people sick, you know, uhcodependency and and
insecurities and anxieties andfear.
Um it's just it's it's it's avicious, vicious thing.
So very grateful, very gratefulfor our team, my family, and um
(05:42):
wouldn't be able to do itwithout you guys.
So anyhow, and then uh we havea couple more things coming up.
On to the next thing.
We have the uh trunk retreat.
Is I think is is it Dotti'scalling it the halibu, or is
that the uh the other one?
unknown (05:58):
This is trunk or treat.
Ty Cobb Backer (05:59):
This is trunk or treat.
So tonight we will be atDotti's.
Dotties is hosting, I don'tknow what annual it is, it's
probably second, third, orfourth annual trunk or treat at
Dottie's, and and a group of us,our team is is heading on over
there tonight to you know treat.
We won't be doing any trickstonight.
We'll be doing the treating,treating the the youngsters, the
(06:20):
kids, and uh looking forward tothat.
Really, really looking forwardto getting one of our vehicles
dressed up and going over therewith the team and the fellowship
and camaraderie and be a partof the community.
Um, we got that.
We got another one coming up.
I think the the actual uhhalibu is coming up.
I think they're talking like6,000 kids, Dotties.
(06:41):
I think we're talking about3,000 kids, whole bunch of
parents and stuff.
So really, really, reallylooking forward to that.
And then we we have switchedgears and started to plan out
the 21 Turkey salute.
That's right.
Once again, I think it's oursixth annual 21 Turkey Salute.
(07:03):
So I'm I'm pretty pumped, man.
We got a lot of things whenmost people are kind of like
dying off and already got thatmindset, like, oh, you know,
we're gonna slow down.
It's like, uh-uh, we're gonnaget busy, getting busy.
And we're gonna do it locally.
We're gonna do it in acommunity that has been so
gracious to us.
We're gonna give back in anyway, shape, or form that we
possibly potentially can withour team, our group of men and
(07:27):
women from the TC Backer family.
We're gonna go out here andkick some ass and take some
names because if you didn'tknow, now you know who we are
and what we stand for and whatwe're about and what we're
trying to build and what we'retrying to create here.
So there's that.
And then we got time show andwe got a couple other little
things in the mix that uh we'llbe we'll be rolling out sooner,
(07:48):
sooner than later.
So, anyhow, today's episodeisn't uh gonna be much different
than than any other episodethat we do.
Um, however, we will be sort ofkind of taking a step back to
reflect.
This is episode 304, and I wasdoing some math between
yesterday and today, and I thinkif once we hit episode 312,
(08:13):
because we've done this weeklycontinuously for 304 episodes,
so 312 will be our sixth seasonof Behind a Tool Belt.
So as we wind down our fifthseason, um I thought it would be
a perfect time to look back ateverything that we've learned,
(08:36):
you know, from the past year anda few from you know the amazing
people that we've joined thathave joined us, you know, on the
show here.
You know, we've talked a lotabout leadership, we've talked a
lot about you know branding.
Um, we've talked a lot abouttraining and personal growth.
And and when you zoom out, youknow, on on all those things,
(09:00):
they they connect.
Can't really have one withoutthe other.
I mean, you can, but it's it'spretty chaotic.
So today's episode is aboutpulling pulling the threads
together and seeing how they allfit into the bigger picture.
So whether you're driving to ajob site, whether you're on a
(09:22):
job site, whether you're at theshop or whether you're out there
knocking doors, whatever it isyou're doing, this one, this one
you're gonna probably want tolisten to because this one's
gonna really sum up a lot ofwhat we talk about here and and
a lot of the things that I'velearned over this past season,
whether you know, sitting downwith with Tim Brown and
(09:42):
following Joseph Hughes orreading a lot of the books,
Philip Home is one that I'm I'mkind of stuck on, stuck on right
now.
And he talks a lot about storybrand and storytelling and and
uh stuff like that.
But but but but here's thetruth your business will only
grow um as fast as you do.
I'm gonna say that again.
(10:05):
Because not necessarily yourbusiness, but your department,
your team, you know, if you'reresponsible for people, um it
will only grow as fast as youdo.
And fortunately for me, Ithat's something I learned a
long time ago.
I've got to experience it onthe negative side of things.
And uh so I I want to share alittle bit of that.
(10:26):
And uh, you know, and we talkeda lot about um, you know, the
season about um mindset,purpose, energy.
And if you if you've ever ifyou followed me for a while, you
know um those those are topicsthat you know I I I tend I tried
to take as seriously as Ipossibly can.
And that's why that's why I itself-proclaimed proclaimed, um,
(10:50):
I'll admit this, uh, the CEO,right, the the chief energy
officer.
And I really don't want peopleto call me that.
Um, I'm not saying that for totry to create a nickname for
myself, but I I purposely putthat out there because it's a
reminder to me what I what Isigned up for, and the human
being, the father, the theco-leader, you know, that I need
(11:15):
to be today because the tone,the tone you set is the tone
that that our people live by.
Okay, and if you show upstressed, if you show up tired,
if you um show up negativeburnout, that's the energy that
spreads.
It spreads like wildfire.
And man, I have been sofreaking guilty, so freaking
(11:39):
guilty of of that, you know, onthe negative side of things.
And I didn't realize thatnegativity enjoys company, you
know.
So if I was if I was you knowin a bad headspace, like I
wanted sadistically, sickeninglywanted other people around me
to to be negative, and I don'tknow.
(12:02):
It's just that what is it,misery enjoys company.
So, but however, if you show upfired up, if you show up
grateful, if you show upfocused, that energy also
spreads.
That's the good news.
That's the good news aboutthis.
So I almost feel like thereneeds to be like background
(12:26):
music or something.
God, it's quiet.
Thank you for everybody in thebuilding for being as quiet as
you are.
But I I think I'm used to likeglitter, clatter, chatter,
giggles happening out in thehallway.
Today it's very quiet.
Is anybody working today?
Hello! It's summer.
Oh, is it?
Well, it is 1222 in theafternoon.
(12:49):
We might have been late today alittle bit.
So don't show up stressed,don't be a butthead.
And I'm not saying that thereisn't stressful things.
Shit goes on, shit happens.
I talked to a gentleman thismorning, and um, it was a
reminder to myself, you know,that um it's so easy to play the
(13:15):
victim, you know, and it's soeasy, it's it's like easier to
be stressed out, you know, itjust comes easy to to be
negative, I think.
You know, and it's somethingyou got to work at to be
positive, to to keep a positivemindset, to be optimistic, to
see through the shit.
And once I get through this,that I'll probably be a better
human being.
(13:35):
It's like I think where Istarted to discover that was is
going through a badrelationship, you know, and when
you come out of that, you know,hopefully you don't lose your
shit too bad and and end up injail or whatever, you know.
But if you can kind of getthrough a bad breakup or a bad
relationship and and just, youknow, find different routines
(13:58):
and and do some healthy things,whether it's exercise, ride a
bike, eat healthy, get somerest, whatever.
It seems like once you getthrough that, you you become
like a better person, you becomea stronger person, become a
little more calloused.
Um, your picker gets a littlebetter on on picking and
choosing those that you want tosurround yourself with.
It's just it's just a funnything how you know through pain
(14:21):
comes growth.
And sometimes that pain lasts along time, especially,
especially if you just can't getover it.
You're just kind of stuck onit.
And then like I said, it that'sthat's easy is is to stay stuck
on, you know, the negativestuff.
Um, you know, and and that'sthat's that that's where we're
gonna go today.
You know, it's it's the realleadership work happens, you
(14:44):
know, inside.
The real personal developmenthappens inside.
And and and before you canmotivate anyone else, you gotta
get your own mindset right.
You know, and it's so hard.
It's it's not easy.
Personal development is not isnot an easy thing.
And and you know, that's that'sthat doesn't mean that you
(15:05):
gotta be perfect.
That has nothing to do withbeing perfect.
It's it's about beingintentional.
Okay, and every day, every daywe get a choice.
We get a choice.
Do I react to my circumstancesor do I lead through them?
Do I work through them?
Right?
Is this happening for us or isthis happening to me?
(15:26):
Okay, and the people we chooseto lead, no matter how hard it
gets, okay, those are the ones,you know, those that can work
through it are the ones thatchange the game, that can change
the world, that change people'slives, those of us that can
work through the hard times.
You know, leadership,leadership is about building
(15:49):
people and and and so let'slet's start, let's let's start
where everything begins.
Okay.
Put it in the comments.
What's Benji Lynaman sayinghere?
(16:12):
Not working.
Yeah.
Benji said he's I'm notworking.
Okay.
I don't believe that.
For one second.
So anyhow, begins with you.
Begins with you.
Talked about it.
(16:33):
If you're not growing, you'regoing.
If you're not growing, yourdepartment's going.
If you're not growing, yourcompany's going.
If you're not growing, yourfamily's going.
You know, um, so anyhow, thisseason we we had some some
powerful conversations aroundwhat it really means to lead.
And I've talked a lot about Iunfortunately, I've got to speak
(16:55):
with a lot of great leaders whohave become who have come
before me.
I've had the opportunity tospeak to a lot of great people
and and have been mentored, andand whether they were from a
distance, mentoring me from adistance, coaching me from a
distance, whatever the casemight be.
And but the thing is, the thingthat kept coming up was is that
(17:19):
leadership isn't about control.
Leadership isn't about me.
It's about, it's about at theend of the day, it's about
responsibility.
And we heard stories, you know,about owners and and managers
who stopped telling people whatto do and started teaching them
how to lead.
Right?
(17:39):
Like my job today is to buildfuture leaders.
You know, that's whether you'reat home, whether you're on the
soccer field, whether you're atwork.
This is our job.
It's our job to create futureleaders and develop them.
And again, like I said, wedon't have to be perfect.
We're not, we're not gonna beperfect.
I'm not gonna have all theanswers.
(18:00):
I'm gonna say and do a lot ofstupid stuff.
And I have.
Most of them have beenfortunately um learning
experiences for me.
And um that's when when Idiscovered that, that's when
things really started changingfor me.
Because here's the deal whenyou invest in your people, they
(18:22):
invest right back.
And I've watched it.
I've got, and Vic talked about.
I'm gonna I'm gonna put BrianGood out there.
I don't know if he's listeningor not, but Brian Good, if you
look at last year's episode whenwe were down in Greenville,
okay, we were sitting on thecouch, and I think I dribbled my
lip most of the time because Idon't think Brian's been on
(18:43):
camera very often.
And uh it's kind ofnerve-wracking.
And and uh, but where Brian wasthen a year ago, to where Brian
is today, where we were at theconstruction expo, and and and
the amazing questions and theconversation that him and I had
was night and day.
Night and day.
And I got to talk to Brian alittle bit this morning, and
(19:03):
hopefully he'll go back and findthat episode and watch himself
in that picture and listen tohimself and then listen to
himself in the um episode thatwe did two Wednesdays, three
Wednesdays ago at the at theYork construction expo.
And uh that's what it's about.
(19:25):
I mean, what what an amazingtransformation.
And and you know, this iswhat's crazy about this is that
we're the last ones to see it.
When when you're really workinghard on yourself and trying to
develop yourself and and do thenext right thing, continuously
being consistent, showing up,suiting up.
(19:46):
Okay, man, it's it's not easy.
It's not easy, like I said,it's it's it's easy to be
stressed out.
That that comes easy, I think,for most of us, or stress heads.
And I'm a stress head, I'm veryneurotic and suffering from
neurosis and all that goodstuff, but but um, you know,
(20:07):
when you invest in your people,man, they they invest right
back.
And and you can't build, youcan't build a great company, you
can't build um a great family,and you can't build great
departments, you know, underunder weak leadership.
Um, you can't build strongleadership without building
strong people, right?
Um, and one of my favoritetakeaways from from those
(20:31):
episodes was the idea that youdon't grow your business by
managing tasks, you grow it bydeveloping people, little
people, you know, and weactually get an opportunity to
do that tonight by you knowhanding out candy and and uh
hopefully changing the uhpersona of the roofing industry
and while we're out there, youknow, because our our theme
(20:53):
tonight is uh constructionworker.
Um, because we are aconstruction company, so we're
gonna go out here dressed uplike construction workers.
You don't have to, but uh Ielected to probably wear my tool
pouch tonight.
And uh maybe, maybe I'll emptyout my my pouches and fill it up
with candy.
I don't know yet.
We'll see.
(21:13):
We'll see, we'll see where I'mat.
But um, you know, um, but thatidea that um you don't grow your
business by managing tasks, youyou grow it by by developing
people.
And a lot of times that startsright at home.
Okay, and if you're listeningright now, ask yourself, ask
(21:34):
yourself this question.
And this goes for for anybodyin any department.
Um, you know, who who are youmentoring right now?
Okay who are you bringing up tothe ranks?
Who who are you building upright now?
Who's next in line?
Right?
And I do ask myself thatquestion sometimes.
(21:55):
And this is the thing, yougotta know when to give up too
on some people.
If they're not willing to meetyou halfway, you know, it's
tough.
Man, we've held on, Vic.
And I know Vic and I used totag team people, and uh, we
would waste fuck years, I wantto say years, on people that
(22:16):
just wouldn't wouldn't meet ushalfway.
But you want to know what'scrazy about that, so we can't
give it away.
You you gotta give it away tokeep it.
Okay.
And and through that thatjourney, okay, some people are
like, Well, how did you hold onso long to this person, or blah,
blah, blah?
It's like it's the developmentof myself while because I can't
(22:39):
give it away if I don't have it.
Okay, so by me continuouslytrying to push myself and make
these other people better, okay,I got to keep what I had, what
was given to me so freely,because of me pouring into other
people.
Right.
That and that's the silverbullet to leaving leading and
(22:59):
and living, you know, afruitful, wealthy, successful
life.
And and when we talk aboutfruitful and we talk about
success a lot of times andwealth, it isn't it isn't the uh
the money in the bank account,it's the fulfillment that I feel
on a day-to-day basis.
And and it's just like tonight,like the fulfillment that we'll
(23:20):
we'll feel after, you know,when we clean up from the trunk
or treat, you know, being ableto all those little you know,
children that are super, superexcited and pumped, man, because
they're getting all kinds offree candy.
I mean, what other warming?
I mean, it doesn't get anybetter than that, you know,
outside of you know, servingfood at the 21 Turkey.
(23:43):
I mean, it really isn't goingto get any better than us out
there um, you know, being out inthe community's eye and and um
taking care of of the littlekids out there that are super
jacked up.
And I I know our grandkids willbe super pumped too.
So, you know, but but gettingback to you know who who's next
in line, because if the answeris no, right?
(24:06):
That that should be your nextproject.
Who am I working on next?
Obviously, always continuouslyworking and improving yourself,
but also um, so you have it togive away.
Hopefully that makes sense.
It's so funny.
(24:27):
I'm looking at this whiteboardover here, and some of our
ideas, some of them came tofruition, some of them didn't,
and the ones that haven't yetare some of them are still
pretty good ideas, goals.
(24:48):
So okay.
So if the answer is no, makethat your next project.
Leadership is a multiplier.
When you get that right,everything else follows.
Okay.
So now let's shift gears here alittle bit.
All right, shift gears intosomething that I'm deep deeply
passionate about and talkedabout it a little bit here.
(25:10):
And it that's training,training and growth.
Okay.
One thing that came up againand again in the last few
episodes is that real trainingisn't like a one and done thing.
Okay.
And I'm guilty of this.
This is why I'm bringing thisshit up.
Okay, because it's not, it'snot a one and done thing.
(25:32):
Okay.
It's it's about creatingframeworks, it's about creating
SOPs, it's about documentingthings, and it's about following
up, follow up, follow up,follow up, follow up.
It's not about like, here'syour iPad, go sell roofs, guys.
No, it's about real training,real training, because real
training builds confidence, itbuilds culture, and it builds
(25:53):
consistency.
Okay.
We heard about from from manyof our guests on here about
systems that actually work.
Six systems where new hires getcoached, guided, and held
accountable.
Because accountability, a lotof people don't like that word.
Sounds like punishment.
(26:14):
You're being punished.
No, no, silly.
It's not, it's about clarity.
And man, I'm guilty of that.
By not articulating the visionlong enough, clearly enough,
giving enough detail.
So that's probably over thispast season.
Okay, that's something that'ssomething that I've been really
(26:36):
trying to work on, is to be moreclear and decisive about the
plan and the vision.
And um that's whereaccountability comes into play.
When your team knows exactlywhat to expect, what is
expected, and they okay, seethat everyone from the top down
(26:59):
is held to the same standard.
That's when you build trust.
Okay, they know what to expect.
They they that's where trust isbuilt.
Okay, and trust that's theheartbeat of a great culture.
They're gonna trust that thedoors are gonna be open, they're
(27:19):
gonna trust that they're gonnahave a job to come to next day.
They're but and when you'reconsistent and and the
leadership is consistently ontime, the leadership is is
constantly completing tasks,having things ready, having
things organized, having thingsscheduled.
And trust me, it's not perfect.
It's not, but if you've beenconsistent enough and have built
(27:43):
that trust bank up enough whereyou can take a withdrawal,
you've made enough depositswhere you can take that
withdrawal.
Again, you don't have you don'thave to be perfect.
You you don't.
You just you're never gonna beperfect.
(28:04):
Progress.
Progress is key.
Progress rather thanperfection.
I think you've heard thatsomewhere before.
David Bruno's gonna see ustonight.
She guys trunk trade dotties.
(28:26):
Awesome.
Who is Zach Fisher?
He's late.
Okay, buddy, you're here everyweek.
(28:46):
Trust his heartbeat.
Trust is the heartbeat of agreat culture.
So if you're building your teamright now, okay, don't don't
skip training.
All right, don't assume peoplejust get it.
All right, slow down, slow downto speed up, okay, because the
(29:10):
time, the time you spend todayteaching, okay, training,
coaching, mentoring, beingpatient is the time you'll save
tenfold tomorrow.
Stop saying get out of the way,I'll take care of it, I'll do
it, or ignoring it and allowingit to grow and faster and
(29:33):
allowing it to become a biggerproblem.
Okay, have those uncomfortableconversations.
Get in there, coach up, trainup, make sure they're gonna meet
you halfway.
If not, then they might have tohit the brakes.
But spend time today teaching,right?
If you do, that is the timethat you'll save tenfold
(29:58):
tomorrow.
You can coin that.
That phrase.
I so here's the last thingthat's gonna try to, I'm gonna
try to tie this all together.
Okay.
Try to pull this, try to pullthis.
And I'm gonna talk aboutsomething that I talk a lot
about, but I think it's I thinkit's overlooked, and I think I
(30:20):
think it's misunderstood isbranding.
Okay.
This past year I sat down withwith some incredible people
again, mentioning Tim Brown.
Got to have some greatconversations with him over the
shit over the past couple ofyears.
And and he he actually broughtme onto his podcast.
And he recently wrote a book,shit, and I can't remember the
(30:42):
name of it.
Um, but he was asking mequestions about you know
omnipresence.
And and of course I got to askhim a lot of great questions
too, and and how to createthose, you know, things.
But but I'm I'm not gonna gothat far yet.
I'm gonna talk about a littlebit here about um obviously how
(31:07):
your brand isn't isn't yourlogo, isn't your trucks, isn't
your colors.
Um it's it's about what peoplesay about you when you're not in
the room.
Okay.
And and I'm not I'm not justspeaking about your clients.
I'm talking about your team.
I'm talking about your family,I'm talking about um anybody,
(31:30):
everybody.
We all have a brand.
You know, he's difficult towork with, he's a joy to work
with, he's they, whatever.
Okay, so again, getting back toyou as a human being, everybody
has a brand.
Okay, and here's the thing (31:48):
if you don't tell your story,
somebody else will.
Okay, and Vicky, Vicky, TikiTalk, and myself have been
talking a lot about local, havebeen talking a lot about
community.
Not that we don't talk aboutthat, but we're talking about it
(32:09):
at a deeper level, and some ofthe things that we may have
missed over the years of umthings that we want to get
involved with, things that wewant to do, think how we want to
leave a mark, how we want toleave an impression personally,
how we want to, and how that'sgoing to impact everybody,
(32:29):
everything around us.
Okay, like we're present today.
We're present, we're presentfor our family, we're present
for our team.
I could I couldn't say that afew months ago.
I couldn't say I was here, Iwas going through the motions.
Um, when I was here, I wasn'there.
At least that's how I felt.
But but however, I did trustthe process, right?
(32:52):
I did go more than just throughthe motions of it.
I suited up, I showed up, Istayed consistent, I followed
the process, and I workedthrough some shit that that um I
guess my higher power wastrying to tell me I needed to
learn at that time.
And that's the thing too aboutpersonal development, you know,
(33:12):
and I've been talking about thisa little bit here, where there
was something that I wasmissing.
Become a hometown heromarketing ebook.
Yeah, the way that we uhpresent ourselves, David.
Exactly.
Um I was hoping that I couldsee it a little bigger on that
monitor and people talking orposting comments in there.
(33:37):
Um but uh anyhow, sorry, I'm Ithink I'm kind of getting off
track here a little bit becauseI'm trying to read.
What's pull up this one thingthat David's here trying is is
saying here about a positiveplayful puppies retreat or
something.
What is he saying here?
A oh, so he's sharing apositive with us.
(34:01):
So he's got a client, a playfulpuppy retreat daycare and
training center.
I guess we'll give them a plug,is is excited that the first or
their two good day PA on ABCsegments, which was on this
morning, seeing these posts,these spots come to fruition.
And oh, so he's promotinghimself.
(34:22):
Okay, David, way to go, buddy.
Thanks for sharing the stagewith us.
Get that shit off there.
Okay.
Love you, David.
Just kidding.
You know, I love you.
You can plug yourself anytimeyou want here, buddy.
Anyhow, so it's it's about whatpeople say when you're not in a
room, right?
And here's the thing if ifyou're not telling your story,
(34:44):
somebody else is, and it's morethan just saying lip service,
right?
It's it's it's your actions.
Okay, and and uh this is thething.
It's it's who you're becomingalong the journey.
It's not what you're gonna getwhen you hit the goal, it's not
who you're gonna become once youhit the goal.
It's it's about the lessonslearned and the human being, the
(35:07):
man, the leader, the theparent, the co-parent, the the
significant you're becomingwhile on the journey.
That's that's the specialthing, I think.
You know, it's not it's notvery um trivial, it's not it's
not uh a huge epiphany, but it'sit's the struggles that we go
(35:30):
through, and it's the humanbeing we become through these
struggles, and it's who webecome on this journey.
Okay, so um the best advicethat I was given and in all of
these conversations that I'vehad with people and leaders and
and other parents and andowners, but business owners and
sales managers is thatconsistency, consistency beats
(35:53):
perfection.
Being consistent, suiting up,showing up, even when times are
tough.
And uh so to talk about alittle bit about um, you know,
you know, social media and andand company brand and personal
brand, it's like you don't haveto be, you don't need like
Hollywood quality videos.
(36:14):
We didn't start out doing thispodcast.
We had an iPhone 8, a lot ofyou know that.
And you don't need to be, youknow, a social media celebrity.
Like you don't need all that.
You know what you need?
You need to show up and beauthentic.
That's that's what you need.
Tell your story, share yourjourney, you know.
And we love doing the fearless44.
(36:35):
Love it, and we're probably duefor one.
It's been a minute.
And my wife and I, Jana, dothem together usually, and Vic
Vic jumps in with us.
Um, but I think most all thetime with us.
So that's that's my family.
What you see is what you get,right?
That's the Vicks of the world,the Chris Bakers of the world,
the the Janna's, you know, andJana is all you want to talk
(36:58):
about authenticity.
Man, that girl will get onthere and whatever's on her mind
just comes out live.
Like that's what you see iswhat you get.
And and that's what I'm talkingabout.
Just just smash the livebutton, post something on social
media, and a lot of that shitwe're seeing is like glamour
shots and and uh or doom andgloom or just a bunch of crap,
(37:22):
you know.
Tell your story.
Tell your story, share yourjourney, let people see who you
are, the authentic, genuineperson, what you believe in and
why you do what you do.
Okay, that's honestly that'swhat we've done in a nutshell
for a while now, because at theend of the day, people don't
(37:47):
just buy roofs, okay, or siding,or home improvement, they buy
trust.
They they they simply buytrust.
And and your brand is how youbuild it before you even meet
them.
Before you even meet them,okay.
So here's your challenge.
I'm gonna give you a challengethis week.
(38:09):
Share one story from yourbusiness, from your house, from
from something real, okay?
Share something, somethinghuman, okay.
That's how you lead your brandinstead of letting it lead you.
I'm gonna repeat that.
(38:30):
That's how you lead your brand,and your brand doesn't lead
you.
Okay, so so as we wrap upepisode 304, I just want to say
thank you to everybody for man,the list goes on.
I don't even know how the hellI could thank everybody.
(38:54):
Um, I guess I just gotta showit.
I can't dribble my lip.
I gotta show my gratitude,right?
Gratitude's an action word, bythe way, in case you guys didn't
know that.
It's a verb.
Okay, so thank you forlistening.
You know, for those of you thatkeep tuning in every week,
learning, growing, and becomingthe kind of leader, hopefully,
(39:15):
by hopefully we can help you inany shape or form as I continue
to keep growing and learning.
Um, but this show has alwaysbeen, hasn't always been about
roofing, I guess, um, orconstruction.
It's about um leadershipdevelopment, personal
development, about character,about energy.
(39:36):
Let's go.
Right.
And this season reminded methat leadership, branding,
training, and personal, personalgrowth, um, they're not
separate things.
They're all connected.
It's all connected.
When you grow as a person, yourleadership improves.
Okay.
When your leadership improves,your brand grows.
(40:00):
Okay.
At least this has been my myexperience.
Okay.
And when your brand grows, yourteam wins, your customers win,
and your community wins.
Okay.
That's probably one of the mostpowerful things that I may have
probably epiphany that I'veever come up with, at least for
me, anyhow.
So keep keep showing up, keepleading, keep, keep your energy
(40:24):
high, right?
Keep it right.
And remember, okay, you're notjust building homes, you're
building people, and you'rebuilding legacy.
So thanks for the riding.
Thank thanks for riding alongwith us during this season.
We're wrapping up season fivehere.
Okay.
And as the the new yearapproaches, until next time, I
(40:48):
am your host, Ty Cobb Backer,and this is Behind a Tool Belt.
So let's go build some greatshit.
And we are live.
Welcome back, everybody, toBehind the Tool Belt episode
304.
I am your host, Ty Backer, andthank you for joining us on this
Wednesday edition.
We will be right back after ourshort intro from our sponsors.
What up, everybody?
(01:02):
On this magnificent Wednesday.
And I'm your host.
Just a guy on a mission to helpleaders in the trades build
stronger teams and strongerbrands and stronger lives.
(01:22):
Um, but I think before we diveinto this, I want to talk, talk
a little bit about swing forrecovery.
We hosted our second annualSwing for Recovery, Steven
Spence's uh third year doingthis.
Steven Spence is the founder, Iguess.
The founder of Swing forRecovery.
(01:45):
Great dude, amazing humanbeing.
Uh, talked, I think we talkedabout him last week a little
bit, but um, he had a verysuccessful week uh last Monday
out in the rain.
We went down and engulfed andand uh he raised awareness.
He he raised um enough todonate and send at least one
(02:10):
person to to rehab.
And we hosted ours yesterday.
Was it yesterday?
unknown (02:17):
Monday.
Ty Cobb Backer (02:18):
Monday, Monday, and man, I gotta tell you, it it
was it was it was great tofirst and foremost to see our
team out there, Amanda, Tam,Nathan, Vic, I mean, Glenn, I
mean, everybody.
So we had our team, my familyrocket, you know, Jana, she
wasn't there, but just know thatshe was there in spirit.
(02:40):
And um, you know, um, ournetwork.
Our network really showed up,you know, and I talked briefly
about, you know, your network isyour net worth.
Did a little little speechthere in the beginning and or at
the end, actually, and wastalking about, you know, how our
network, you know, has helpedus thrive when a lot of other
(03:05):
companies were were, you know,dissipating and dying.
We were thriving due to the thestrong network of of people,
you know, that we've we've beenin business with for a long
time, and and some of our ournewest people partners.
And uh they they showed upagain, you know, and and what I
the point that I was trying tomake that pretty much everybody
(03:27):
that was there, uh theircompanies, individuals, their
their products, I vouch forbecause they've stepped up for
us time and time and time andtime again over the years to
help create who we are today,whether it be through products,
insurances, you know, the healthinsurances that we can provide
(03:48):
to our, you know, our teammatesand stuff like that, to provide
a great working environmenthealthy, you know, to um, you
know, people that we do workfor, that that help sustain us
and keep us in business and andkeep our people working.
And you know, they just theyreally have stepped up, once
again, trusted us to um, youknow, create an uh an atmosphere
(04:12):
of of networking and and tohost a charity event that has
become hopefully becomes astaple of the who's who, you
know, of your county and and andpotentially maybe across the
country.
And it was it was this year weactually had some some roofing
contractors, local roofingcontractors that showed up and
(04:34):
didn't didn't know them really.
And I don't think they reallyknew me, but they they found out
about the cause and and wantedto show up and support roofers
in recovery because a lot of us,most of us in this industry
love this industry.
And it has given usopportunities beyond our
wildest, beyond our wildestdreams, is you know, and and
(04:55):
given us opportunities to giveother people, you know, an
opportunity.
Hence, you know, swing, swingfor recovery and roofers of
recovery is is really aboutgiving somebody an opportunity,
a second chance at life, and andum, you know, not just for
them, but but their familiestoo, because you know, that's
the thing about addiction andmental health issues, is that
it's not only affecting thatindividual, but it is in fact
(05:20):
affecting their families, andand a lot of times we make
people sick, you know, uhcodependency and and
insecurities and anxieties andfear.
Um it's just it's it's it's avicious, vicious thing.
So very grateful, very gratefulfor our team, my family, and um
(05:42):
wouldn't be able to do itwithout you guys.
So anyhow, and then uh we havea couple more things coming up.
On to the next thing.
We have the uh trunk retreat.
Is I think is is it Dotti'scalling it the halibu, or is
that the uh the other one?
unknown (05:58):
This is trunk or treat.
Ty Cobb Backer (05:59):
This is trunk or treat.
So tonight we will be atDotti's.
Dotties is hosting, I don'tknow what annual it is, it's
probably second, third, orfourth annual trunk or treat at
Dottie's, and and a group of us,our team is is heading on over
there tonight to you know treat.
We won't be doing any trickstonight.
We'll be doing the treating,treating the the youngsters, the
(06:20):
kids, and uh looking forward tothat.
Really, really looking forwardto getting one of our vehicles
dressed up and going over therewith the team and the fellowship
and camaraderie and be a partof the community.
Um, we got that.
We got another one coming up.
I think the the actual uhhalibu is coming up.
I think they're talking like6,000 kids, Dotties.
(06:41):
I think we're talking about3,000 kids, whole bunch of
parents and stuff.
So really, really, reallylooking forward to that.
And then we we have switchedgears and started to plan out
the 21 Turkey salute.
That's right.
Once again, I think it's oursixth annual 21 Turkey Salute.
(07:03):
So I'm I'm pretty pumped, man.
We got a lot of things whenmost people are kind of like
dying off and already got thatmindset, like, oh, you know,
we're gonna slow down.
It's like, uh-uh, we're gonnaget busy, getting busy.
And we're gonna do it locally.
We're gonna do it in acommunity that has been so
gracious to us.
We're gonna give back in anyway, shape, or form that we
possibly potentially can withour team, our group of men and
(07:27):
women from the TC Backer family.
We're gonna go out here andkick some ass and take some
names because if you didn'tknow, now you know who we are
and what we stand for and whatwe're about and what we're
trying to build and what we'retrying to create here.
So there's that.
And then we got time show andwe got a couple other little
things in the mix that uh we'llbe we'll be rolling out sooner,
(07:48):
sooner than later.
So, anyhow, today's episodeisn't uh gonna be much different
than than any other episodethat we do.
Um, however, we will be sort ofkind of taking a step back to
reflect.
This is episode 304, and I wasdoing some math between
yesterday and today, and I thinkif once we hit episode 312,
(08:13):
because we've done this weeklycontinuously for 304 episodes,
so 312 will be our sixth seasonof Behind a Tool Belt.
So as we wind down our fifthseason, um I thought it would be
a perfect time to look back ateverything that we've learned,
(08:36):
you know, from the past year anda few from you know the amazing
people that we've joined thathave joined us, you know, on the
show here.
You know, we've talked a lotabout leadership, we've talked a
lot about you know branding.
Um, we've talked a lot abouttraining and personal growth.
And and when you zoom out, youknow, on on all those things,
(09:00):
they they connect.
Can't really have one withoutthe other.
I mean, you can, but it's it'spretty chaotic.
So today's episode is aboutpulling pulling the threads
together and seeing how they allfit into the bigger picture.
So whether you're driving to ajob site, whether you're on a
(09:22):
job site, whether you're at theshop or whether you're out there
knocking doors, whatever it isyou're doing, this one, this one
you're gonna probably want tolisten to because this one's
gonna really sum up a lot ofwhat we talk about here and and
a lot of the things that I'velearned over this past season,
whether you know, sitting downwith with Tim Brown and
(09:42):
following Joseph Hughes orreading a lot of the books,
Philip Home is one that I'm I'mkind of stuck on, stuck on right
now.
And he talks a lot about storybrand and storytelling and and
uh stuff like that.
But but but but here's thetruth your business will only
grow um as fast as you do.
I'm gonna say that again.
(10:05):
Because not necessarily yourbusiness, but your department,
your team, you know, if you'reresponsible for people, um it
will only grow as fast as youdo.
And fortunately for me, Ithat's something I learned a
long time ago.
I've got to experience it onthe negative side of things.
And uh so I I want to share alittle bit of that.
(10:26):
And uh, you know, and we talkeda lot about um, you know, the
season about um mindset,purpose, energy.
And if you if you've ever ifyou followed me for a while, you
know um those those are topicsthat you know I I I tend I tried
to take as seriously as Ipossibly can.
And that's why that's why I itself-proclaimed proclaimed, um,
(10:50):
I'll admit this, uh, the CEO,right, the the chief energy
officer.
And I really don't want peopleto call me that.
Um, I'm not saying that for totry to create a nickname for
myself, but I I purposely putthat out there because it's a
reminder to me what I what Isigned up for, and the human
being, the father, the theco-leader, you know, that I need
(11:15):
to be today because the tone,the tone you set is the tone
that that our people live by.
Okay, and if you show upstressed, if you show up tired,
if you um show up negativeburnout, that's the energy that
spreads.
It spreads like wildfire.
And man, I have been sofreaking guilty, so freaking
(11:39):
guilty of of that, you know, onthe negative side of things.
And I didn't realize thatnegativity enjoys company, you
know.
So if I was if I was you knowin a bad headspace, like I
wanted sadistically, sickeninglywanted other people around me
to to be negative, and I don'tknow.
(12:02):
It's just that what is it,misery enjoys company.
So, but however, if you show upfired up, if you show up
grateful, if you show upfocused, that energy also
spreads.
That's the good news.
That's the good news aboutthis.
So I almost feel like thereneeds to be like background
(12:26):
music or something.
God, it's quiet.
Thank you for everybody in thebuilding for being as quiet as
you are.
But I I think I'm used to likeglitter, clatter, chatter,
giggles happening out in thehallway.
Today it's very quiet.
Is anybody working today?
Hello! It's summer.
Oh, is it?
Well, it is 1222 in theafternoon.
(12:49):
We might have been late today alittle bit.
So don't show up stressed,don't be a butthead.
And I'm not saying that thereisn't stressful things.
Shit goes on, shit happens.
I talked to a gentleman thismorning, and um, it was a
reminder to myself, you know,that um it's so easy to play the
(13:15):
victim, you know, and it's soeasy, it's it's like easier to
be stressed out, you know, itjust comes easy to to be
negative, I think.
You know, and it's somethingyou got to work at to be
positive, to to keep a positivemindset, to be optimistic, to
see through the shit.
And once I get through this,that I'll probably be a better
human being.
(13:35):
It's like I think where Istarted to discover that was is
going through a badrelationship, you know, and when
you come out of that, you know,hopefully you don't lose your
shit too bad and and end up injail or whatever, you know.
But if you can kind of getthrough a bad breakup or a bad
relationship and and just, youknow, find different routines
(13:58):
and and do some healthy things,whether it's exercise, ride a
bike, eat healthy, get somerest, whatever.
It seems like once you getthrough that, you you become
like a better person, you becomea stronger person, become a
little more calloused.
Um, your picker gets a littlebetter on on picking and
choosing those that you want tosurround yourself with.
It's just it's just a funnything how you know through pain
(14:21):
comes growth.
And sometimes that pain lasts along time, especially,
especially if you just can't getover it.
You're just kind of stuck onit.
And then like I said, it that'sthat's easy is is to stay stuck
on, you know, the negativestuff.
Um, you know, and and that'sthat's that that's where we're
gonna go today.
You know, it's it's the realleadership work happens, you
(14:44):
know, inside.
The real personal developmenthappens inside.
And and and before you canmotivate anyone else, you gotta
get your own mindset right.
You know, and it's so hard.
It's it's not easy.
Personal development is not isnot an easy thing.
And and you know, that's that'sthat doesn't mean that you
(15:05):
gotta be perfect.
That has nothing to do withbeing perfect.
It's it's about beingintentional.
Okay, and every day, every daywe get a choice.
We get a choice.
Do I react to my circumstancesor do I lead through them?
Do I work through them?
Right?
Is this happening for us or isthis happening to me?
(15:26):
Okay, and the people we chooseto lead, no matter how hard it
gets, okay, those are the ones,you know, those that can work
through it are the ones thatchange the game, that can change
the world, that change people'slives, those of us that can
work through the hard times.
You know, leadership,leadership is about building
(15:49):
people and and and so let'slet's start, let's let's start
where everything begins.
Okay.
Put it in the comments.
What's Benji Lynaman sayinghere?
(16:12):
Not working.
Yeah.
Benji said he's I'm notworking.
Okay.
I don't believe that.
For one second.
So anyhow, begins with you.
Begins with you.
Talked about it.
(16:33):
If you're not growing, you'regoing.
If you're not growing, yourdepartment's going.
If you're not growing, yourcompany's going.
If you're not growing, yourfamily's going.
You know, um, so anyhow, thisseason we we had some some
powerful conversations aroundwhat it really means to lead.
And I've talked a lot about Iunfortunately, I've got to speak
(16:55):
with a lot of great leaders whohave become who have come
before me.
I've had the opportunity tospeak to a lot of great people
and and have been mentored, andand whether they were from a
distance, mentoring me from adistance, coaching me from a
distance, whatever the casemight be.
And but the thing is, the thingthat kept coming up was is that
(17:19):
leadership isn't about control.
Leadership isn't about me.
It's about, it's about at theend of the day, it's about
responsibility.
And we heard stories, you know,about owners and and managers
who stopped telling people whatto do and started teaching them
how to lead.
Right?
(17:39):
Like my job today is to buildfuture leaders.
You know, that's whether you'reat home, whether you're on the
soccer field, whether you're atwork.
This is our job.
It's our job to create futureleaders and develop them.
And again, like I said, wedon't have to be perfect.
We're not, we're not gonna beperfect.
I'm not gonna have all theanswers.
(18:00):
I'm gonna say and do a lot ofstupid stuff.
And I have.
Most of them have beenfortunately um learning
experiences for me.
And um that's when when Idiscovered that, that's when
things really started changingfor me.
Because here's the deal whenyou invest in your people, they
(18:22):
invest right back.
And I've watched it.
I've got, and Vic talked about.
I'm gonna I'm gonna put BrianGood out there.
I don't know if he's listeningor not, but Brian Good, if you
look at last year's episode whenwe were down in Greenville,
okay, we were sitting on thecouch, and I think I dribbled my
lip most of the time because Idon't think Brian's been on
(18:43):
camera very often.
And uh it's kind ofnerve-wracking.
And and uh, but where Brian wasthen a year ago, to where Brian
is today, where we were at theconstruction expo, and and and
the amazing questions and theconversation that him and I had
was night and day.
Night and day.
And I got to talk to Brian alittle bit this morning, and
(19:03):
hopefully he'll go back and findthat episode and watch himself
in that picture and listen tohimself and then listen to
himself in the um episode thatwe did two Wednesdays, three
Wednesdays ago at the at theYork construction expo.
And uh that's what it's about.
(19:25):
I mean, what what an amazingtransformation.
And and you know, this iswhat's crazy about this is that
we're the last ones to see it.
When when you're really workinghard on yourself and trying to
develop yourself and and do thenext right thing, continuously
being consistent, showing up,suiting up.
(19:46):
Okay, man, it's it's not easy.
It's not easy, like I said,it's it's it's easy to be
stressed out.
That that comes easy, I think,for most of us, or stress heads.
And I'm a stress head, I'm veryneurotic and suffering from
neurosis and all that goodstuff, but but um, you know,
(20:07):
when you invest in your people,man, they they invest right
back.
And and you can't build, youcan't build a great company, you
can't build um a great family,and you can't build great
departments, you know, underunder weak leadership.
Um, you can't build strongleadership without building
strong people, right?
Um, and one of my favoritetakeaways from from those
(20:31):
episodes was the idea that youdon't grow your business by
managing tasks, you grow it bydeveloping people, little
people, you know, and weactually get an opportunity to
do that tonight by you knowhanding out candy and and uh
hopefully changing the uhpersona of the roofing industry
and while we're out there, youknow, because our our theme
(20:53):
tonight is uh constructionworker.
Um, because we are aconstruction company, so we're
gonna go out here dressed uplike construction workers.
You don't have to, but uh Ielected to probably wear my tool
pouch tonight.
And uh maybe, maybe I'll emptyout my my pouches and fill it up
with candy.
I don't know yet.
We'll see.
(21:13):
We'll see, we'll see where I'mat.
But um, you know, um, but thatidea that um you don't grow your
business by managing tasks, youyou grow it by by developing
people.
And a lot of times that startsright at home.
Okay, and if you're listeningright now, ask yourself, ask
(21:34):
yourself this question.
And this goes for for anybodyin any department.
Um, you know, who who are youmentoring right now?
Okay who are you bringing up tothe ranks?
Who who are you building upright now?
Who's next in line?
Right?
And I do ask myself thatquestion sometimes.
(21:55):
And this is the thing, yougotta know when to give up too
on some people.
If they're not willing to meetyou halfway, you know, it's
tough.
Man, we've held on, Vic.
And I know Vic and I used totag team people, and uh, we
would waste fuck years, I wantto say years, on people that
(22:16):
just wouldn't wouldn't meet ushalfway.
But you want to know what'scrazy about that, so we can't
give it away.
You you gotta give it away tokeep it.
Okay.
And and through that thatjourney, okay, some people are
like, Well, how did you hold onso long to this person, or blah,
blah, blah?
It's like it's the developmentof myself while because I can't
(22:39):
give it away if I don't have it.
Okay, so by me continuouslytrying to push myself and make
these other people better, okay,I got to keep what I had, what
was given to me so freely,because of me pouring into other
people.
Right.
That and that's the silverbullet to leaving leading and
(22:59):
and living, you know, afruitful, wealthy, successful
life.
And and when we talk aboutfruitful and we talk about
success a lot of times andwealth, it isn't it isn't the uh
the money in the bank account,it's the fulfillment that I feel
on a day-to-day basis.
And and it's just like tonight,like the fulfillment that we'll
(23:20):
we'll feel after, you know,when we clean up from the trunk
or treat, you know, being ableto all those little you know,
children that are super, superexcited and pumped, man, because
they're getting all kinds offree candy.
I mean, what other warming?
I mean, it doesn't get anybetter than that, you know,
outside of you know, servingfood at the 21 Turkey.
(23:43):
I mean, it really isn't goingto get any better than us out
there um, you know, being out inthe community's eye and and um
taking care of of the littlekids out there that are super
jacked up.
And I I know our grandkids willbe super pumped too.
So, you know, but but gettingback to you know who who's next
in line, because if the answeris no, right?
(24:06):
That that should be your nextproject.
Who am I working on next?
Obviously, always continuouslyworking and improving yourself,
but also um, so you have it togive away.
Hopefully that makes sense.
It's so funny.
(24:27):
I'm looking at this whiteboardover here, and some of our
ideas, some of them came tofruition, some of them didn't,
and the ones that haven't yetare some of them are still
pretty good ideas, goals.
(24:48):
So okay.
So if the answer is no, makethat your next project.
Leadership is a multiplier.
When you get that right,everything else follows.
Okay.
So now let's shift gears here alittle bit.
All right, shift gears intosomething that I'm deep deeply
passionate about and talkedabout it a little bit here.
(25:10):
And it that's training,training and growth.
Okay.
One thing that came up againand again in the last few
episodes is that real trainingisn't like a one and done thing.
Okay.
And I'm guilty of this.
This is why I'm bringing thisshit up.
Okay, because it's not, it'snot a one and done thing.
(25:32):
Okay.
It's it's about creatingframeworks, it's about creating
SOPs, it's about documentingthings, and it's about following
up, follow up, follow up,follow up, follow up.
It's not about like, here'syour iPad, go sell roofs, guys.
No, it's about real training,real training, because real
training builds confidence, itbuilds culture, and it builds
(25:53):
consistency.
Okay.
We heard about from from manyof our guests on here about
systems that actually work.
Six systems where new hires getcoached, guided, and held
accountable.
Because accountability, a lotof people don't like that word.
Sounds like punishment.
(26:14):
You're being punished.
No, no, silly.
It's not, it's about clarity.
And man, I'm guilty of that.
By not articulating the visionlong enough, clearly enough,
giving enough detail.
So that's probably over thispast season.
Okay, that's something that'ssomething that I've been really
(26:36):
trying to work on, is to be moreclear and decisive about the
plan and the vision.
And um that's whereaccountability comes into play.
When your team knows exactlywhat to expect, what is
expected, and they okay, seethat everyone from the top down
(26:59):
is held to the same standard.
That's when you build trust.
Okay, they know what to expect.
They they that's where trust isbuilt.
Okay, and trust that's theheartbeat of a great culture.
They're gonna trust that thedoors are gonna be open, they're
(27:19):
gonna trust that they're gonnahave a job to come to next day.
They're but and when you'reconsistent and and the
leadership is consistently ontime, the leadership is is
constantly completing tasks,having things ready, having
things organized, having thingsscheduled.
And trust me, it's not perfect.
It's not, but if you've beenconsistent enough and have built
(27:43):
that trust bank up enough whereyou can take a withdrawal,
you've made enough depositswhere you can take that
withdrawal.
Again, you don't have you don'thave to be perfect.
You you don't.
You just you're never gonna beperfect.
(28:04):
Progress.
Progress is key.
Progress rather thanperfection.
I think you've heard thatsomewhere before.
David Bruno's gonna see ustonight.
She guys trunk trade dotties.
(28:26):
Awesome.
Who is Zach Fisher?
He's late.
Okay, buddy, you're here everyweek.
(28:46):
Trust his heartbeat.
Trust is the heartbeat of agreat culture.
So if you're building your teamright now, okay, don't don't
skip training.
All right, don't assume peoplejust get it.
All right, slow down, slow downto speed up, okay, because the
(29:10):
time, the time you spend todayteaching, okay, training,
coaching, mentoring, beingpatient is the time you'll save
tenfold tomorrow.
Stop saying get out of the way,I'll take care of it, I'll do
it, or ignoring it and allowingit to grow and faster and
(29:33):
allowing it to become a biggerproblem.
Okay, have those uncomfortableconversations.
Get in there, coach up, trainup, make sure they're gonna meet
you halfway.
If not, then they might have tohit the brakes.
But spend time today teaching,right?
If you do, that is the timethat you'll save tenfold
(29:58):
tomorrow.
You can coin that.
That phrase.
I so here's the last thingthat's gonna try to, I'm gonna
try to tie this all together.
Okay.
Try to pull this, try to pullthis.
And I'm gonna talk aboutsomething that I talk a lot
about, but I think it's I thinkit's overlooked, and I think I
(30:20):
think it's misunderstood isbranding.
Okay.
This past year I sat down withwith some incredible people
again, mentioning Tim Brown.
Got to have some greatconversations with him over the
shit over the past couple ofyears.
And and he he actually broughtme onto his podcast.
And he recently wrote a book,shit, and I can't remember the
(30:42):
name of it.
Um, but he was asking mequestions about you know
omnipresence.
And and of course I got to askhim a lot of great questions
too, and and how to createthose, you know, things.
But but I'm I'm not gonna gothat far yet.
I'm gonna talk about a littlebit here about um obviously how
(31:07):
your brand isn't isn't yourlogo, isn't your trucks, isn't
your colors.
Um it's it's about what peoplesay about you when you're not in
the room.
Okay.
And and I'm not I'm not justspeaking about your clients.
I'm talking about your team.
I'm talking about your family,I'm talking about um anybody,
(31:30):
everybody.
We all have a brand.
You know, he's difficult towork with, he's a joy to work
with, he's they, whatever.
Okay, so again, getting back toyou as a human being, everybody
has a brand.
Okay, and here's the thing (31:48):
if you don't tell your story,
somebody else will.
Okay, and Vicky, Vicky, TikiTalk, and myself have been
talking a lot about local, havebeen talking a lot about
community.
Not that we don't talk aboutthat, but we're talking about it
(32:09):
at a deeper level, and some ofthe things that we may have
missed over the years of umthings that we want to get
involved with, things that wewant to do, think how we want to
leave a mark, how we want toleave an impression personally,
how we want to, and how that'sgoing to impact everybody,
(32:29):
everything around us.
Okay, like we're present today.
We're present, we're presentfor our family, we're present
for our team.
I could I couldn't say that afew months ago.
I couldn't say I was here, Iwas going through the motions.
Um, when I was here, I wasn'there.
At least that's how I felt.
But but however, I did trustthe process, right?
(32:52):
I did go more than just throughthe motions of it.
I suited up, I showed up, Istayed consistent, I followed
the process, and I workedthrough some shit that that um I
guess my higher power wastrying to tell me I needed to
learn at that time.
And that's the thing too aboutpersonal development, you know,
(33:12):
and I've been talking about thisa little bit here, where there
was something that I wasmissing.
Become a hometown heromarketing ebook.
Yeah, the way that we uhpresent ourselves, David.
Exactly.
Um I was hoping that I couldsee it a little bigger on that
monitor and people talking orposting comments in there.
(33:37):
Um but uh anyhow, sorry, I'm Ithink I'm kind of getting off
track here a little bit becauseI'm trying to read.
What's pull up this one thingthat David's here trying is is
saying here about a positiveplayful puppies retreat or
something.
What is he saying here?
A oh, so he's sharing apositive with us.
(34:01):
So he's got a client, a playfulpuppy retreat daycare and
training center.
I guess we'll give them a plug,is is excited that the first or
their two good day PA on ABCsegments, which was on this
morning, seeing these posts,these spots come to fruition.
And oh, so he's promotinghimself.
(34:22):
Okay, David, way to go, buddy.
Thanks for sharing the stagewith us.
Get that shit off there.
Okay.
Love you, David.
Just kidding.
You know, I love you.
You can plug yourself anytimeyou want here, buddy.
Anyhow, so it's it's about whatpeople say when you're not in a
room, right?
And here's the thing if ifyou're not telling your story,
(34:44):
somebody else is, and it's morethan just saying lip service,
right?
It's it's it's your actions.
Okay, and and uh this is thething.
It's it's who you're becomingalong the journey.
It's not what you're gonna getwhen you hit the goal, it's not
who you're gonna become once youhit the goal.
It's it's about the lessonslearned and the human being, the
(35:07):
man, the leader, the theparent, the co-parent, the the
significant you're becomingwhile on the journey.
That's that's the specialthing, I think.
You know, it's not it's notvery um trivial, it's not it's
not uh a huge epiphany, but it'sit's the struggles that we go
(35:30):
through, and it's the humanbeing we become through these
struggles, and it's who webecome on this journey.
Okay, so um the best advicethat I was given and in all of
these conversations that I'vehad with people and leaders and
and other parents and andowners, but business owners and
sales managers is thatconsistency, consistency beats
(35:53):
perfection.
Being consistent, suiting up,showing up, even when times are
tough.
And uh so to talk about alittle bit about um, you know,
you know, social media and andand company brand and personal
brand, it's like you don't haveto be, you don't need like
Hollywood quality videos.
(36:14):
We didn't start out doing thispodcast.
We had an iPhone 8, a lot ofyou know that.
And you don't need to be, youknow, a social media celebrity.
Like you don't need all that.
You know what you need?
You need to show up and beauthentic.
That's that's what you need.
Tell your story, share yourjourney, you know.
And we love doing the fearless44.
(36:35):
Love it, and we're probably duefor one.
It's been a minute.
And my wife and I, Jana, dothem together usually, and Vic
Vic jumps in with us.
Um, but I think most all thetime with us.
So that's that's my family.
What you see is what you get,right?
That's the Vicks of the world,the Chris Bakers of the world,
the the Janna's, you know, andJana is all you want to talk
(36:58):
about authenticity.
Man, that girl will get onthere and whatever's on her mind
just comes out live.
Like that's what you see iswhat you get.
And and that's what I'm talkingabout.
Just just smash the livebutton, post something on social
media, and a lot of that shitwe're seeing is like glamour
shots and and uh or doom andgloom or just a bunch of crap,
(37:22):
you know.
Tell your story.
Tell your story, share yourjourney, let people see who you
are, the authentic, genuineperson, what you believe in and
why you do what you do.
Okay, that's honestly that'swhat we've done in a nutshell
for a while now, because at theend of the day, people don't
(37:47):
just buy roofs, okay, or siding,or home improvement, they buy
trust.
They they they simply buytrust.
And and your brand is how youbuild it before you even meet
them.
Before you even meet them,okay.
So here's your challenge.
I'm gonna give you a challengethis week.
(38:09):
Share one story from yourbusiness, from your house, from
from something real, okay?
Share something, somethinghuman, okay.
That's how you lead your brandinstead of letting it lead you.
I'm gonna repeat that.
(38:30):
That's how you lead your brand,and your brand doesn't lead
you.
Okay, so so as we wrap upepisode 304, I just want to say
thank you to everybody for man,the list goes on.
I don't even know how the hellI could thank everybody.
(38:54):
Um, I guess I just gotta showit.
I can't dribble my lip.
I gotta show my gratitude,right?
Gratitude's an action word, bythe way, in case you guys didn't
know that.
It's a verb.
Okay, so thank you forlistening.
You know, for those of you thatkeep tuning in every week,
learning, growing, and becomingthe kind of leader, hopefully,
(39:15):
by hopefully we can help you inany shape or form as I continue
to keep growing and learning.
Um, but this show has alwaysbeen, hasn't always been about
roofing, I guess, um, orconstruction.
It's about um leadershipdevelopment, personal
development, about character,about energy.
(39:36):
Let's go.
Right.
And this season reminded methat leadership, branding,
training, and personal, personalgrowth, um, they're not
separate things.
They're all connected.
It's all connected.
When you grow as a person, yourleadership improves.
Okay.
When your leadership improves,your brand grows.
(40:00):
Okay.
At least this has been my myexperience.
Okay.
And when your brand grows, yourteam wins, your customers win,
and your community wins.
Okay.
That's probably one of the mostpowerful things that I may have
probably epiphany that I'veever come up with, at least for
me, anyhow.
So keep keep showing up, keepleading, keep, keep your energy
(40:24):
high, right?
Keep it right.
And remember, okay, you're notjust building homes, you're
building people, and you'rebuilding legacy.
So thanks for the riding.
Thank thanks for riding alongwith us during this season.
We're wrapping up season fivehere.
Okay.
And as the the new yearapproaches, until next time, I
(40:48):
am your host, Ty Cobb Backer,and this is Behind a Tool Belt.
So let's go build some greatshit.
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