September 19, 2025 • 34 mins
We explore the 90-10 rule of leadership and why focusing on what's going right instead of fixating on problems transforms both results and team energy.
• Running towards problems instead of avoiding them—the obstacle is the way
• How our perspective and focus determine the energy of our company and team
• Creating a standard of excellence by making good things even better
• True leadership is about serving others, not authority or status
• Practical daily exercise: writing down three wins and one hard thing to tackle
• The importance of celebrating what's working while systematically addressing challenges
• How living in an "Amazon world" requires businesses to constantly improve speed and efficiency
• Leadership as a responsibility to improve the quality of others' lives
If you found value in this episode, share it with someone who needs to hear it. Post your 90% win on your story and tag me so we can celebrate together. Remember, the obstacle is the way.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ty Cobb Backer (00:01):
And we are live.
Welcome back everyone to Beyondthe Tool Belt, episode 299.
I am your host, ty Cobb backer,and thank you for joining us on
this Wednesday edition that weare actually streaming on Friday
.
We will be back after our shortintro from our sponsors.
Speaker 2 (00:37):
Welcome to Behind the Tool Belt, where the stories
are bold, the conversations arereal and the insights come to
you live, raw and uncut.
Every week, host Ty Cobb-Backersits down to bring you the
stories, the struggles, thelessons learned and the wins.
No filters, no scripts, justthe truth.
(00:58):
Please welcome your host ofBehind the Tool Belt, ty
Cobb-Backer.
Ty Cobb Backer (01:03):
Hey, hey, hey, welcome back everybody.
And Cobb-Backer hey, hey, hey,welcome back everybody and happy
Friday.
Happy Friday, I bet you wereall concerned that we weren't
going to do the show this week.
Well, we are, and here we are,and I like Fridays Fridays are
good, fridays are usually a goodstart to the weekend, getting
ourselves prepared for coupleextra, a couple extra days there
(01:25):
to to get the week started.
And and uh, I know I'mfinishing off the week strong
here.
Hopefully you guys are as wellI had the opportunity on Monday
to get poured into from someentrepreneurs from some
different industries and andthen I I actually had the the
privilege to reciprocate thesame to them.
(01:49):
I got to pour into someentrepreneurs and big shout out
to Tony Watley and the 365Driven Mastermind Group coaching
all that good stuff.
So, tony, thank you, thank youfor hosting such an amazing
event, an event on Monday.
I know I got a lot out of it, Iknow I'm charged, I'm still
(02:10):
suffering a little bit from jetlag, but it was well worth it.
It was definitely one of thoseevents that I couldn't afford
not to attend, and now I'm readyto pour into our team.
And now that Tony has my cupfulleth, fulleth.
How do you say that?
Fulleth, fulleth, full?
We'll just we'll go with full.
(02:32):
So anyhow, now that I'm donebeing deleterate here, I want to
also remember to plug our golftournament.
Big shout out to Steven Spence.
Swing for recovery.
I believe this is his thirdannual Swing for Recovery.
It is a charity event forRoofers in Recovery, which is a
(02:55):
nonprofit, I believe, like a401C, one of those things that
Kimberly and Paul Reed haveworked their butts off, and
Erica and a few other peoplethat sit on the board over there
, to open up a rehab facility inColorado.
It's called Hope in the Valley,so I know it used to cost about
(03:18):
$15,000 to send somebody torehab.
I'm not sure what that cost is,even though that was several
years ago.
It's probably still the sameprice, even though they have
their own rehab now, and it'sdevoted and dedicated to those
of us in the roofing industry inthe space.
If anybody in our space issuffering from alcoholism or
drug abuse or anything like that, please do not hesitate to
(03:40):
reach out to one of us and we'llsee if we can't find you some
help.
So anyhow, back to our episodehere Behind the Tool Belt.
What's up everybody?
Good to see you and welcomeback to Behind the Tool Belt.
Today marks a milestone for usit is episode 299.
(04:00):
I just need to pause and letthat sink in for a second.
299 episodes, 299 weeks ofshowing up, turning on the mic
and having conversations withyou all about business,
leadership, mindset and life.
If you've been with us on thisjourney from day one, you are
(04:26):
family, and if you're just nowtuning in for the first time,
welcome to the crew.
You picked a great episode tostart with, because today we're
going deep on something that Ithink every leader, every
business owner, parent and,quite honestly, every human
(04:48):
needs to hear right now.
Okay, and here's what we'retalking about today.
We're going to talk aboutstaying focused on the 90%
that's right Instead of lettingthe 10% that's going wrong take
all the attention.
We're going to talk aboutrunning.
You know, running instead ofrunning from the problem, but
(05:13):
running towards the problem,because those obstacles that
we're facing, they're notroadblocks, they're the road,
and I'm kind of getting sort ofthis topic a little bit from a
book that I read a long time ago, which I should probably dive
back into, but it's called theObstacle is the Way by Ryan
Holiday.
This is going to be a very realconversation.
(05:36):
It's kind of where I'm at andtypically each week that we do
these things.
The topics that I come up withisn't something I just kind of
randomly pull out of my ass,it's my experiences, it's where
I'm at, it's where I've been,it's where I want to go or where
I'm going and the things thatI'm trying to avoid, and really
(05:57):
just sharing my experience,strength and hope on kind of
where I'm at.
So, because you know I've gotproblems too you do, we all do
because I've learned that whereI put my focus determines the
energy of my company, my team,my family.
(06:18):
So today I want to unpack thatwith you and because we're live,
live, I want to hear from youin the comments.
Let me know, let me know what'sone thing that's going right
for you right now.
Let's celebrate those winstogether and I'm going to call
it let's.
(06:40):
Let's start with the idea 90-10rule.
Okay, I'm sure you've heard ofthe 80-20 rule.
It's the Pareto principle 20%of the work produces 80% of the
results.
This is similar, but likethinking of it as the 90-10.
(07:03):
Because in most of our lives,most of the time, 90% of the
things are actually going well,but where do we put our focus?
And again, this is myexperience, what I've
experienced.
I get fixated on the 10% thatone team member isn't getting it
, that one customer who left abad review, that one job set
(07:23):
where things went sideways, andif we're not careful we can let
that 10% eat up, eat up the ahundred percent, eat up a
hundred percent of our energy.
Okay, so I've had situationswhere you know customers left a
(07:49):
bad review.
You know shit.
We weeks where you know or dayswhere you know we do.
You know multiple projects andthey went smoothly.
Installs went smooth, customershappy, crews on time.
Everything's tight.
And then we had one roof wherethe crew ran into a problem.
The materials were delayed, thecustomer wasn't happy and guess
what?
My brain wanted to focus onthat one problem, not the nine
(08:18):
other projects that we mighthave had going on.
That one problem consumed meand, look, we had to fix it.
But if I stayed there too long,I forgot that the other nine
families are thrilled.
The nine crews did excellentwork.
The nine team members are outthere feeling good about what
(08:39):
they delivered.
The challenge is to fix theproblem and then reshift your
energy back to the 90% that'sworking, so you can keep
building momentum.
So drop in the chat, okay.
What's something in yourbusiness, in your life, at home
or your department that's goingright now, big or small?
(09:00):
Right now, big or small, maybea new hire that is crushing it.
Maybe a process you know gotfixed.
Maybe you hit your sales goalthis week.
Let's give that 90% someattention and let's celebrate
that thing together, okay.
(09:21):
So talk about the 10%.
Let's not run from the 10%.
That doesn't mean we run fromthe 10%.
Okay, running towards the 10%instead of away from it.
Okay, here's the temptation whensomething feels hard, we avoid
it.
I mean, I think that's just thething that us human beings
(09:42):
avoid.
Uncomfortability, okay, thetough.
You know that.
We avoid that.
You know tough conversationwith a team member that systems
that you know the part of thesystem that's broken that might
take the whole week to fix, thatrelationship that's strained
and uncomfortable.
Our brains want to stay safeand comfortable and we hope it
(10:05):
goes away.
We hope it works itself out,but the issue is is that in most
cases it never does so.
There, there, there's a um,there's a phrase that comes in.
Okay, the obstacle is the way.
It comes from ryan holiday's'sbook by the same name.
The Obstacle is the Way, and itreally is rooted in stoic
(10:29):
philosophy.
The idea is that things thatstand in the way is your way.
They're not there to stop you,it's actually.
It's there to shape you If youlean into it.
Okay and I'm guilty of this Iwant to run from pain.
I don't like discomfort.
(10:50):
I want to be warm and cozy andsnuggled on the couch and eating
Cheetos, but I can't always dothat.
That's not fixing the issues.
And right now, kind of whereI'm at and again I'm sharing
with you my experience, becauseI am of that, you know, stay
focused on the 90% this ishappening for us.
(11:10):
I get to do this.
I don't have to do this, but Iget that.
You know I try to.
You know, vic and I were havinga conversation a few weeks ago
and you know I don't like changeand when change happens good or
bad and I'm speaking in termsof good change you know, janet,
and I got to experiencesomething.
(11:31):
She kept asking me do you likeit?
Do you like it?
Do you like it?
And I wanted to say no, itsucks.
I think this sucks.
And before I got to say that Iactually got to think about why
am I thinking that this sucks?
So, instead of saying thissucks because I didn't want to
take the win out of her sales,because I could also see that
(11:52):
she was enjoying the experiencethat we got to participate in
and I was like you know whatit's different, you know, and by
me just saying that it'sdifferent, I could actually see
through the change and see thepotential benefits.
I know me, and if I would havesaid that it sucked, I would
(12:15):
have stayed stuck and wouldn'thave been able to see through
the suck part to realize howbeneficial this will be for her,
myself and our family.
But I decided to say and shekind of looked at me funny
because it, even though I saidit's different, it wasn't
necessarily the response thatshe was looking for, because I
(12:38):
think she was waiting for me tosay like this is amazing, but me
being a human being, and ahuman being that doesn't like
change, I wasn't down for asecond, you know.
But but I, I didn't want tosolidify it by voicing that it
(12:59):
sucked.
I wanted to say I wanted, Ididn't.
You know what, I didn't want tofake it either.
You know what I mean, cause shewould.
She would have knew that if Iwould to say I wanted, I didn't.
You know what.
I didn't want to fake it either.
You know what I mean.
Cause she would.
She would have knew that if Iwould have said, oh, this is
great, she didn't knew rightaway and I might as well have
said that this suck.
But I decided to say you know,it's different, it's different.
She asked me two or three othertimes and I might've said it
(13:19):
was different again, but I thinkbecause I already set myself on
that path of trying to lookthrough it for a minute and
really play the tape the wholeway through and realize you know
what?
This is awesome, I really likethis.
I do, I do and sometimes, youknow, I sabotage myself.
I guess that was the word thatI was looking for.
I'll sabotage myself right awayand I'll cut myself off.
(13:41):
I will block myself off withjust a thought of this sucks and
not give myself the opportunityto actually see the benefits of
how.
Yes, it's uncomfortable, right,this second, it's different,
it's changed.
I don't understand it.
I don't know how to use it yet.
So by me just saying it'sdifferent, it's different, but
(14:04):
in a positive note, that it'sdifferent.
So that's my spiel on you know,try to try to have.
You know, we say, we say we, wehave, I think, 15,000 thoughts a
day and I want to say at least50% of them are negative,
negative thoughts aboutourselves, telling ourselves
(14:25):
that we can't do it, we can'tmove forward.
I don't know how I'm going tohandle this and I don't know
about you, but when I have dayslike that shit, I even dream
weird shit and I'll wake up in afunk and I think a lot of that
has to do with my, my, my trainof thought, my paradigm, my
outlook on things, and I'll talkmyself right into a bad day in
(14:46):
a minute, in a minute.
And I don't know about you guys, but I sick and freaking tired
of having shitty days, you know,and it's a choice.
It's a choice, it literally isa choice, and you can start your
day over as many times.
Things are going to come at you.
You're going to have bad days,bad weeks, bad months, shit.
You could potentially even havea bad year.
(15:10):
But how we handle it, I believeis is what is what defines us?
Okay, if we run, we flee, wefreeze, you know it's, it's how
we suit up and show up and getthrough situations that truly
it's not the situation thatdefines us, it's how we handle
it.
Truly, it's not the situationthat defines us, it's how we
(15:32):
handle it.
So, ultimately, get it.
Ultimately, if you go throughthat pain, okay, ultimately you
will get where you want to go.
I guess was was the point.
So I've had a seasons where youknow things, things I had to do,
um, you know, like restructureteams, I had to let people go.
You know people that weren't agood fit.
(15:53):
Or overhaul processes, right,that had that, you know,
overhaul process that we hadused for years.
Okay, very uncomfortable stuff,I didn't want to do it, but
those hard choices are thereason we're standing here today
at episode 299 episodes, with acompany that's growing, a
(16:17):
culture that's strong and a teamthat's thriving, okay.
So what's one hard thing, okay,that you've been putting off?
I want you to put it in thecomments.
You don't have to name anynames if it's sensitive, but put
something in the comments.
Maybe it's that conversationwith a team member, or finally
(16:38):
getting your books organized, orcalling that client that has
been upset.
Put it out there, say it outloud, say like I think a problem
shared is problem cut in half.
Right, say it out loud is thefirst step to to running towards
it.
Okay, but we can also make thegood stuff better.
(17:03):
Okay, but who's?
Who's on here?
I'm actually on the tc backerthing, I don't know.
I can see's.
I see Ben.
Going right today is anotheropportunity.
Let me see what's Benja vitamingot to say here.
Wait for it to pop up here.
Oh, you guys must be over onthe beyond the tool belt page.
(17:25):
There it is Okay.
So going right today is anotheropportunity to get better than
yesterday.
Additionally, growing themindset that discipline equals
freedom.
Absolutely Discipline,consistency, just being
consistent, consistently,working out Consistently, eating
(17:46):
right Consistently.
Even when you don't see thechange, other people start to
see it before you do Notice that.
Just keep suiting up andshowing up.
Okay.
So here's the next step.
Next step Once you've runtowards the problem, okay, and
dealt with it, got to deal withit.
(18:06):
Okay, now go make the goodstuff even better, Right, some
people say, well, if it's notbroke, don't fix it.
Yeah, maybe no.
Yeah, maybe no.
Okay, we can always level up.
Okay, this is how you build awinning culture.
All right, you celebrate what'sworking and you raise the bar.
Okay, if your team is doing agreat job in sale you know, with
(18:29):
sales and they're following up,if your team is doing a great
job with sales and they'refollowing up, teach them to do
it faster.
Okay, we can get better, we canget faster.
We can plug another job in thisweek.
We can pick up the velocityalways and that's why we track
everything.
And if we don't, we're workingon it.
We're working on being able totrack everything so we can
improve the process.
(18:50):
Some people might think well,it's not broke.
Why do we got to fix it?
Why?
So we can create moreopportunities, so we can
generate more revenue, so we canpay for the marketing, so we
can buy nice things and havetrucks and billboards and all
the things.
And we want to pump things outquicker, faster, easier, because
we live in an Amazon world andwe have to understand that.
We have to understand thateveryone else is also living in
(19:10):
an Amazon world.
So we're trying to make this asseamless as possible, from when
they call us to when we pick upthe phone, to when we book that
appointment, to how quicklythey get their estimate.
Unfortunately, amazon hasshifted our complete, total
culture on how the worldoperates today.
(19:31):
Okay, you can simply get on yourphone.
Order wherever you want andship it wherever you want.
You can get on your phone.
Okay, if you don't drive, youdon't even have to drive.
Today, if you're working, Iguess you can afford an Uber.
It's simply an app on yourphone.
You know where they're at, howfar away they are and who's the
guy, the person's name, thecolor of the car and all.
(19:53):
I mean.
That's just a world that welive in today.
It's a digital, fast, paced,moving, and if you're not
keeping up with the times, ifyou're not keeping up with the
homeowner standards of what theybecome accustomed to, you're
going to get left behind.
You're going to get left behind.
(20:16):
So when your parent or your bossor someone is pushing you to do
better, it's because they seethe bigger picture, they see
what's happening in the worldtoday and unfortunately, a lot
of this stuff is veryuncomfortable.
Most people just want to showup, get a paycheck and go home,
but unfortunately, because ofthat type of mentality, it's
holding the rest of us back tokeep up with the rest of the
world, and that's a completelydifferent podcast in itself that
(20:41):
we could talk about.
You know what I mean.
Like people just don't.
They don't get it.
Like, move your ass, let's go.
You're holding everybody back,whether it's financially or
time-wise, and it's like yourtime, you're taking too much
time and it's messing with mytime and time.
I can't ever get back, andneither can a homeowner's time.
So are we going to continue towaste homeowner's time?
(21:03):
Are we going to speed this shitup a little bit?
Get it done, get out of theirlife so we can go on with ours
and impact somebody else's life,and as many lives as we
possibly can in a days, in aweek, in a month, in a year's
time?
So, anyhow, if your team isdoing a great job, celebrate
(21:25):
that with them, right, but wealso need to teach them to be
faster, more creative.
We got to get more creativewith it.
If your job, if our jobs, aregoing well, find one small tweak
that makes that even smoother.
If your marketing is working,double down on what's working
and amplify it.
(21:46):
It's really that simple.
You find something that works,modify it, duplicate it,
document it.
Okay, so two things.
That helps build morale.
It really does.
Your team sees that I've noticedright and that I value what it
(22:07):
is that they're doing.
It creates a standard ofexcellence.
Okay, and this is something.
I've been standing in front ofmy pedestal or whatever the hell
this thing is called my soapbox and have been screaming you
know, standard of excellence andstreamlining things and making
the process.
It's not because I'm a dick andI want to push you.
(22:29):
It's because that's what ourclientele expects A standard of
excellence.
And get that shit done asaffordably and as quickly as I
possibly can, because we live inan Amazon world today and if
you're not keeping up, you'regoing to get left behind.
We are going to get left behind.
It's an AI world we live intoday, bro.
(22:49):
You know what I'm saying.
It truly is right, and peoplestart to expect improvements to
get left behind.
It's an AI world we live intoday, bro.
You know what I'm saying.
It truly is right.
And people start to expectimprovements.
Okay, I don't want to rest on mylaurels, I don't want to think
how we got here and we cancontinue to keep doing it that
way to get where we all want togo right.
So we got to think a littlebigger, got to think a little
brighter.
We got to think a little bigger.
(23:17):
We got to think a littlebrighter.
We got to think a littlefurther, and that's my job.
My job is to think further,faster, quicker than anybody
else in the room.
That's my job today.
And to keep this shit on therails, and sometimes that that
can be a lonely that could be.
You know what?
What did I say a couple ofweeks ago?
Heavy is the head that wearsthe crown.
You know, at times it can bethe most fulfilling, rewarding
job, you know.
But you can't be lazy.
(23:37):
If you want to consideryourself an actual leader, your
job is to pour into your team.
It becomes no longer about you.
Your paycheck is no longerprovided by you.
It is provided by those thatare in your charge, that you are
leading, and I don't know howmuch more clearly I can state
that your paycheck is no longerprovided by you.
(24:01):
It comes from all of those thatyou lead, which means you have
to pour into them, which meansyou actually have to work harder
.
And if you're not capable ofdoing that job for one reason or
another, because you're notstudying or you're not actually
listening to what people aretrying to tell you, or you're,
you're not.
You're not doing things tobetter yourself in order to
(24:23):
better other people, then maybeyou're not fit to be a leader.
It's not about the notoriety,it's not that I arrived and hey,
look at me and I have theauthority and I have the right
to be a dick.
I have the right to take offwhenever I please.
That's not it.
Wrong job, wrong job.
(24:48):
Your job is to improve otherpeople, the quality of other
people's lives, and it can belonely, it can be grueling.
You got to grind, you got tohustle, you got to pour into
them, and it's okay.
If leadership isn't for youbecause you're a self-centered
piece of shit and want to cometo work and collect a paycheck,
(25:10):
that's fine too.
Or if you just want to makesales yourself, you know, not
have to worry about anybody elseand continue to keep providing
for yourself.
We need those types of peoplein this world.
We need great salespeople inthis world.
Just because you're a greatsalesperson doesn't mean you're
a good teacher, doesn't meanyou're a great coach.
You know, in my job honestly Iwas thinking about this over the
(25:32):
past couple of weeks is Ireally want to train and lead
and shift the way that peopleare leading today, like that's
my responsibility, at least frommy experience on what I was
taught and what I've learned andwhat I've read, is that my
moral responsibility, obligation, is to lead leaders differently
(25:54):
, to teach them how to leaddifferently than than it was in
the eighties, where it was allabout the numbers, it's all
about this and it's all aboutthat, and we're making cuts and
we're doing this and we're doingthat.
If you surround yourself aroundenough like-minded people, all
of those things just seem towork out.
But if you get yourself, ifyou're in a room full of selfish
, self-centered people who thinkthey're leaders, okay, that is
(26:18):
the type of environment, that isthe type of company that
worries about the numbers.
That's all they talk about.
Okay, and I'm not saying thatthey're not important, do not
get it twisted.
But if everybody's actuallydoing their job, we don't have
to make it about the money.
We don't have to have thisuncomfortable conversations
(26:39):
about the money.
But that also means I have tomake it clear on what their role
is and what theirresponsibilities are.
Okay, and set an expectations,set goalposts, set deadlines,
have uncomfortable conversationswhen they're not met, okay.
But that shouldn't be the focuspoint of every sales meeting.
(27:01):
It should be that you're notpulling your own weight, you're
in this for yourself and we'renot down with that, but we can
give you grace to work on it.
We'll coach you twice, maybethree times.
If it continues to keephappening, you might have to go
because you're not fitting theculture here.
So, anyhow, most people thinkimprovement is about fixing
(27:24):
what's broken.
Okay, I'm getting back on topichere a little bit.
Sorry, I got off, got off therails.
If you know me, I never do that.
I usually stick to the topic.
Pretty well, just kidding,maybe, I don't know, I'll get
back.
I know I'm dry.
Okay, most people thinkimprovement is about fixing
(27:52):
what's broken, and, yes, that ispart of it.
Okay, but real leaders know youalso have to improve what's
good.
That's where you go from.
That's where greatness comesfrom.
That's where you go from goodto great.
Okay, anyone's ever read JimCollins?
That's exactly what I'm talkingabout.
(28:14):
Okay, so here are somepractical things that I've
actually just startedimplementing.
Okay, how you can work on thisand overcome a few things.
Okay, so, practically, I juststarted to to trying to think
(28:34):
what the hell?
I'm sorry I had a brain fartthere Cause I was still thinking
about, you know, jim Collinsand good to great and all that
stuff Anyhow.
So every morning I started thisyesterday morning since I got
back I dive, I dive into and Iwrite down two things.
The first thing is I write downthree wins from the day before
(28:56):
because I don't want to stayfixated on the 10%.
So I got to remind myself therewas three wins yesterday.
They don't have to be hugevictories, okay, they can be as
minute, as macro or as micro.
Just write them down three winsfrom the day before.
Okay.
Then, just as important, okay,get back over here, cause I like
(29:21):
to see what people are sayingWrite down one hard thing that I
need to run towards today.
What is that one uncomfortableconversation that I need to have
?
What is that one uncomfortableemail that I need to send?
What is that very uncomfortable, long, drawed out, grueling
task that I've been putting off?
(29:42):
Okay, that simple practicekeeps me focused on the 90
percent and keeps me movingforward through the 10 percent.
Okay, it keeps me from stayingstuck in reaction mode.
I've reacted, I've playedfireman, I've done all of the
(30:06):
things that I feel like I am sobusy that I don't have time.
Okay, done that.
I've done that.
I'm trying to get better atfocusing, yes, on the 90%, all
the positive affirmations, allof them that I've we've talked
about for years, for 299 weeksin a row.
(30:26):
Okay, I say all that shit tomyself in the morning.
Sometimes it doesn't work.
Sometimes I have to review thethree wins and it can be as
simple as I just woke up.
I am vertical and suck in air,because some people actually get
(30:48):
the concept and know howvaluable life is.
And health.
Without health, you havenothing.
Nothing, and we've talked aboutit before.
If you don't take care ofyourself, that is the most
selfish, self-centered thingthat you could do, not just for
you, but everybody around you.
Getting back to you must workon yourself so you can pour into
others.
If you want to be a leaderLeader of your household, a
(31:10):
leader of a department, a leaderof the company, a leader and
that defines why people are uphigher on the organizational
chart.
If you're wondering why youcontinuously get pushed back on
the organizational chart, askyourself that question Am I here
to self-serve or am I here toserve others?
It's really that simple.
(31:31):
I'm sorry I keep kind of goingback to that, but it kind of
plays into it.
So one hard thing, becauseeverybody's watching you as much
as many things.
As I walk past people, watch mewalk past them, I accept
unacceptable behaviors.
I can't do that.
I can't do that anymore.
So, like I said, that simple,that simple practice helps me
(31:52):
stay focused on the 90% ofwhat's going on.
All right, it keeps me fromgetting stuck in that 10%,
especially if I'm just simplywriting down one thing.
Go for it.
Write down all three things,write down all 10 things.
Whatever you've beenprocrastinating over, start with
the smallest, start with, startwith the most important.
However, you have to organizethat list.
(32:14):
Just do it.
Just do it.
I know I'm doing it and I knowI'm over it and I, just I, I and
you know we're like oh, I don'twant to feel uncomfortable.
Well, you feel uncomfortable byprocrastinating.
Walk through the shit.
Become a better human being,become more responsible and stop
putting shit off or putting iton to somebody else.
(32:37):
I mean shit, unless you candelegate it.
Maybe you just need help.
I mean, that's freaking conceptin itself or maybe you just
need to push it off ontosomebody else.
So and here?
So here's, here's yourchallenge, okay, as as as we're
(33:00):
going to wrap up, we're going towrap up episode 299 here.
So write down your 90%.
What's going right, okay.
Who's doing right?
Okay, celebrate it, share itwith your team.
Okay, write down the one hardthing you've been avoiding and
take the first step towardsfixing it today.
Okay, if you do that every dayfor one week, I promise you're
(33:25):
going to feel lighter.
You're going to feel lighter.
You're going to feel better.
You're going to feel betterabout yourself, more focused and
more in control.
Okay, cause I've been slacking,I'm putting it out there.
Okay, got to hold myselfaccountable and maybe you guys
will to hold me accountable.
But, most importantly, thankyou, you, thank you, guys.
Okay, for being a part of thebehind the tool belt family for
(33:50):
299 episodes.
You guys are the reason I keepshowing up every week and I'm so
grateful for every comment,every dm and every download that
I receive on a daily basis.
Okay, if you think this episodehits home, share it with
somebody you know who might needto hear this.
Post your 90% win on your story.
(34:11):
Tag me in it.
Okay, I want to celebrate thatwith you.
Okay, remember, keep yourenergy on what's working, keep
making the good stuff better andnever shy away from the
challenges.
That's how you grow.
Okay, this is Ty Cobb-Backer,your chief energy officer,
signing off from episode 299 andreminding you the obstacle is
(34:34):
the way.
Let's go.
And we are live.
Welcome back everyone to Beyondthe Tool Belt, episode 299.
I am your host, ty Cobb backer,and thank you for joining us on
this Wednesday edition that weare actually streaming on Friday
.
We will be back after our shortintro from our sponsors.
Speaker 2 (00:37):
Welcome to Behind the Tool Belt, where the stories
are bold, the conversations arereal and the insights come to
you live, raw and uncut.
Every week, host Ty Cobb-Backersits down to bring you the
stories, the struggles, thelessons learned and the wins.
No filters, no scripts, justthe truth.
(00:58):
Please welcome your host ofBehind the Tool Belt, ty
Cobb-Backer.
Ty Cobb Backer (01:03):
Hey, hey, hey, welcome back everybody.
And Cobb-Backer hey, hey, hey,welcome back everybody and happy
Friday.
Happy Friday, I bet you wereall concerned that we weren't
going to do the show this week.
Well, we are, and here we are,and I like Fridays Fridays are
good, fridays are usually a goodstart to the weekend, getting
ourselves prepared for coupleextra, a couple extra days there
(01:25):
to to get the week started.
And and uh, I know I'mfinishing off the week strong
here.
Hopefully you guys are as wellI had the opportunity on Monday
to get poured into from someentrepreneurs from some
different industries and andthen I I actually had the the
privilege to reciprocate thesame to them.
(01:49):
I got to pour into someentrepreneurs and big shout out
to Tony Watley and the 365Driven Mastermind Group coaching
all that good stuff.
So, tony, thank you, thank youfor hosting such an amazing
event, an event on Monday.
I know I got a lot out of it, Iknow I'm charged, I'm still
(02:10):
suffering a little bit from jetlag, but it was well worth it.
It was definitely one of thoseevents that I couldn't afford
not to attend, and now I'm readyto pour into our team.
And now that Tony has my cupfulleth, fulleth.
How do you say that?
Fulleth, fulleth, full?
We'll just we'll go with full.
(02:32):
So anyhow, now that I'm donebeing deleterate here, I want to
also remember to plug our golftournament.
Big shout out to Steven Spence.
Swing for recovery.
I believe this is his thirdannual Swing for Recovery.
It is a charity event forRoofers in Recovery, which is a
(02:55):
nonprofit, I believe, like a401C, one of those things that
Kimberly and Paul Reed haveworked their butts off, and
Erica and a few other peoplethat sit on the board over there
, to open up a rehab facility inColorado.
It's called Hope in the Valley,so I know it used to cost about
(03:18):
$15,000 to send somebody torehab.
I'm not sure what that cost is,even though that was several
years ago.
It's probably still the sameprice, even though they have
their own rehab now, and it'sdevoted and dedicated to those
of us in the roofing industry inthe space.
If anybody in our space issuffering from alcoholism or
drug abuse or anything like that, please do not hesitate to
(03:40):
reach out to one of us and we'llsee if we can't find you some
help.
So anyhow, back to our episodehere Behind the Tool Belt.
What's up everybody?
Good to see you and welcomeback to Behind the Tool Belt.
Today marks a milestone for usit is episode 299.
(04:00):
I just need to pause and letthat sink in for a second.
299 episodes, 299 weeks ofshowing up, turning on the mic
and having conversations withyou all about business,
leadership, mindset and life.
If you've been with us on thisjourney from day one, you are
(04:26):
family, and if you're just nowtuning in for the first time,
welcome to the crew.
You picked a great episode tostart with, because today we're
going deep on something that Ithink every leader, every
business owner, parent and,quite honestly, every human
(04:48):
needs to hear right now.
Okay, and here's what we'retalking about today.
We're going to talk aboutstaying focused on the 90%
that's right Instead of lettingthe 10% that's going wrong take
all the attention.
We're going to talk aboutrunning.
You know, running instead ofrunning from the problem, but
(05:13):
running towards the problem,because those obstacles that
we're facing, they're notroadblocks, they're the road,
and I'm kind of getting sort ofthis topic a little bit from a
book that I read a long time ago, which I should probably dive
back into, but it's called theObstacle is the Way by Ryan
Holiday.
This is going to be a very realconversation.
(05:36):
It's kind of where I'm at andtypically each week that we do
these things.
The topics that I come up withisn't something I just kind of
randomly pull out of my ass,it's my experiences, it's where
I'm at, it's where I've been,it's where I want to go or where
I'm going and the things thatI'm trying to avoid, and really
(05:57):
just sharing my experience,strength and hope on kind of
where I'm at.
So, because you know I've gotproblems too you do, we all do
because I've learned that whereI put my focus determines the
energy of my company, my team,my family.
(06:18):
So today I want to unpack thatwith you and because we're live,
live, I want to hear from youin the comments.
Let me know, let me know what'sone thing that's going right
for you right now.
Let's celebrate those winstogether and I'm going to call
it let's.
(06:40):
Let's start with the idea 90-10rule.
Okay, I'm sure you've heard ofthe 80-20 rule.
It's the Pareto principle 20%of the work produces 80% of the
results.
This is similar, but likethinking of it as the 90-10.
(07:03):
Because in most of our lives,most of the time, 90% of the
things are actually going well,but where do we put our focus?
And again, this is myexperience, what I've
experienced.
I get fixated on the 10% thatone team member isn't getting it
, that one customer who left abad review, that one job set
(07:23):
where things went sideways, andif we're not careful we can let
that 10% eat up, eat up the ahundred percent, eat up a
hundred percent of our energy.
Okay, so I've had situationswhere you know customers left a
(07:49):
bad review.
You know shit.
We weeks where you know or dayswhere you know we do.
You know multiple projects andthey went smoothly.
Installs went smooth, customershappy, crews on time.
Everything's tight.
And then we had one roof wherethe crew ran into a problem.
The materials were delayed, thecustomer wasn't happy and guess
what?
My brain wanted to focus onthat one problem, not the nine
(08:18):
other projects that we mighthave had going on.
That one problem consumed meand, look, we had to fix it.
But if I stayed there too long,I forgot that the other nine
families are thrilled.
The nine crews did excellentwork.
The nine team members are outthere feeling good about what
(08:39):
they delivered.
The challenge is to fix theproblem and then reshift your
energy back to the 90% that'sworking, so you can keep
building momentum.
So drop in the chat, okay.
What's something in yourbusiness, in your life, at home
or your department that's goingright now, big or small?
(09:00):
Right now, big or small, maybea new hire that is crushing it.
Maybe a process you know gotfixed.
Maybe you hit your sales goalthis week.
Let's give that 90% someattention and let's celebrate
that thing together, okay.
(09:21):
So talk about the 10%.
Let's not run from the 10%.
That doesn't mean we run fromthe 10%.
Okay, running towards the 10%instead of away from it.
Okay, here's the temptation whensomething feels hard, we avoid
it.
I mean, I think that's just thething that us human beings
(09:42):
avoid.
Uncomfortability, okay, thetough.
You know that.
We avoid that.
You know tough conversationwith a team member that systems
that you know the part of thesystem that's broken that might
take the whole week to fix, thatrelationship that's strained
and uncomfortable.
Our brains want to stay safeand comfortable and we hope it
(10:05):
goes away.
We hope it works itself out,but the issue is is that in most
cases it never does so.
There, there, there's a um,there's a phrase that comes in.
Okay, the obstacle is the way.
It comes from ryan holiday's'sbook by the same name.
The Obstacle is the Way, and itreally is rooted in stoic
(10:29):
philosophy.
The idea is that things thatstand in the way is your way.
They're not there to stop you,it's actually.
It's there to shape you If youlean into it.
Okay and I'm guilty of this Iwant to run from pain.
I don't like discomfort.
(10:50):
I want to be warm and cozy andsnuggled on the couch and eating
Cheetos, but I can't always dothat.
That's not fixing the issues.
And right now, kind of whereI'm at and again I'm sharing
with you my experience, becauseI am of that, you know, stay
focused on the 90% this ishappening for us.
(11:10):
I get to do this.
I don't have to do this, but Iget that.
You know I try to.
You know, vic and I were havinga conversation a few weeks ago
and you know I don't like changeand when change happens good or
bad and I'm speaking in termsof good change you know, janet,
and I got to experiencesomething.
(11:31):
She kept asking me do you likeit?
Do you like it?
Do you like it?
And I wanted to say no, itsucks.
I think this sucks.
And before I got to say that Iactually got to think about why
am I thinking that this sucks?
So, instead of saying thissucks because I didn't want to
take the win out of her sales,because I could also see that
(11:52):
she was enjoying the experiencethat we got to participate in
and I was like you know whatit's different, you know, and by
me just saying that it'sdifferent, I could actually see
through the change and see thepotential benefits.
I know me, and if I would havesaid that it sucked, I would
(12:15):
have stayed stuck and wouldn'thave been able to see through
the suck part to realize howbeneficial this will be for her,
myself and our family.
But I decided to say and shekind of looked at me funny
because it, even though I saidit's different, it wasn't
necessarily the response thatshe was looking for, because I
(12:38):
think she was waiting for me tosay like this is amazing, but me
being a human being, and ahuman being that doesn't like
change, I wasn't down for asecond, you know.
But but I, I didn't want tosolidify it by voicing that it
(12:59):
sucked.
I wanted to say I wanted, Ididn't.
You know what, I didn't want tofake it either.
You know what I mean, cause shewould.
She would have knew that if Iwould to say I wanted, I didn't.
You know what.
I didn't want to fake it either.
You know what I mean.
Cause she would.
She would have knew that if Iwould have said, oh, this is
great, she didn't knew rightaway and I might as well have
said that this suck.
But I decided to say you know,it's different, it's different.
She asked me two or three othertimes and I might've said it
(13:19):
was different again, but I thinkbecause I already set myself on
that path of trying to lookthrough it for a minute and
really play the tape the wholeway through and realize you know
what?
This is awesome, I really likethis.
I do, I do and sometimes, youknow, I sabotage myself.
I guess that was the word thatI was looking for.
I'll sabotage myself right awayand I'll cut myself off.
(13:41):
I will block myself off withjust a thought of this sucks and
not give myself the opportunityto actually see the benefits of
how.
Yes, it's uncomfortable, right,this second, it's different,
it's changed.
I don't understand it.
I don't know how to use it yet.
So by me just saying it'sdifferent, it's different, but
(14:04):
in a positive note, that it'sdifferent.
So that's my spiel on you know,try to try to have.
You know, we say, we say we, wehave, I think, 15,000 thoughts a
day and I want to say at least50% of them are negative,
negative thoughts aboutourselves, telling ourselves
(14:25):
that we can't do it, we can'tmove forward.
I don't know how I'm going tohandle this and I don't know
about you, but when I have dayslike that shit, I even dream
weird shit and I'll wake up in afunk and I think a lot of that
has to do with my, my, my trainof thought, my paradigm, my
outlook on things, and I'll talkmyself right into a bad day in
(14:46):
a minute, in a minute.
And I don't know about you guys, but I sick and freaking tired
of having shitty days, you know,and it's a choice.
It's a choice, it literally isa choice, and you can start your
day over as many times.
Things are going to come at you.
You're going to have bad days,bad weeks, bad months, shit.
You could potentially even havea bad year.
(15:10):
But how we handle it, I believeis is what is what defines us?
Okay, if we run, we flee, wefreeze, you know it's, it's how
we suit up and show up and getthrough situations that truly
it's not the situation thatdefines us, it's how we handle
it.
Truly, it's not the situationthat defines us, it's how we
(15:32):
handle it.
So, ultimately, get it.
Ultimately, if you go throughthat pain, okay, ultimately you
will get where you want to go.
I guess was was the point.
So I've had a seasons where youknow things, things I had to do,
um, you know, like restructureteams, I had to let people go.
You know people that weren't agood fit.
(15:53):
Or overhaul processes, right,that had that, you know,
overhaul process that we hadused for years.
Okay, very uncomfortable stuff,I didn't want to do it, but
those hard choices are thereason we're standing here today
at episode 299 episodes, with acompany that's growing, a
(16:17):
culture that's strong and a teamthat's thriving, okay.
So what's one hard thing, okay,that you've been putting off?
I want you to put it in thecomments.
You don't have to name anynames if it's sensitive, but put
something in the comments.
Maybe it's that conversationwith a team member, or finally
(16:38):
getting your books organized, orcalling that client that has
been upset.
Put it out there, say it outloud, say like I think a problem
shared is problem cut in half.
Right, say it out loud is thefirst step to to running towards
it.
Okay, but we can also make thegood stuff better.
(17:03):
Okay, but who's?
Who's on here?
I'm actually on the tc backerthing, I don't know.
I can see's.
I see Ben.
Going right today is anotheropportunity.
Let me see what's Benja vitamingot to say here.
Wait for it to pop up here.
Oh, you guys must be over onthe beyond the tool belt page.
(17:25):
There it is Okay.
So going right today is anotheropportunity to get better than
yesterday.
Additionally, growing themindset that discipline equals
freedom.
Absolutely Discipline,consistency, just being
consistent, consistently,working out Consistently, eating
(17:46):
right Consistently.
Even when you don't see thechange, other people start to
see it before you do Notice that.
Just keep suiting up andshowing up.
Okay.
So here's the next step.
Next step Once you've runtowards the problem, okay, and
dealt with it, got to deal withit.
(18:06):
Okay, now go make the goodstuff even better, Right, some
people say, well, if it's notbroke, don't fix it.
Yeah, maybe no.
Yeah, maybe no.
Okay, we can always level up.
Okay, this is how you build awinning culture.
All right, you celebrate what'sworking and you raise the bar.
Okay, if your team is doing agreat job in sale you know, with
(18:29):
sales and they're following up,if your team is doing a great
job with sales and they'refollowing up, teach them to do
it faster.
Okay, we can get better, we canget faster.
We can plug another job in thisweek.
We can pick up the velocityalways and that's why we track
everything.
And if we don't, we're workingon it.
We're working on being able totrack everything so we can
improve the process.
(18:50):
Some people might think well,it's not broke.
Why do we got to fix it?
Why?
So we can create moreopportunities, so we can
generate more revenue, so we canpay for the marketing, so we
can buy nice things and havetrucks and billboards and all
the things.
And we want to pump things outquicker, faster, easier, because
we live in an Amazon world andwe have to understand that.
We have to understand thateveryone else is also living in
(19:10):
an Amazon world.
So we're trying to make this asseamless as possible, from when
they call us to when we pick upthe phone, to when we book that
appointment, to how quicklythey get their estimate.
Unfortunately, amazon hasshifted our complete, total
culture on how the worldoperates today.
(19:31):
Okay, you can simply get on yourphone.
Order wherever you want andship it wherever you want.
You can get on your phone.
Okay, if you don't drive, youdon't even have to drive.
Today, if you're working, Iguess you can afford an Uber.
It's simply an app on yourphone.
You know where they're at, howfar away they are and who's the
guy, the person's name, thecolor of the car and all.
(19:53):
I mean.
That's just a world that welive in today.
It's a digital, fast, paced,moving, and if you're not
keeping up with the times, ifyou're not keeping up with the
homeowner standards of what theybecome accustomed to, you're
going to get left behind.
You're going to get left behind.
(20:16):
So when your parent or your bossor someone is pushing you to do
better, it's because they seethe bigger picture, they see
what's happening in the worldtoday and unfortunately, a lot
of this stuff is veryuncomfortable.
Most people just want to showup, get a paycheck and go home,
but unfortunately, because ofthat type of mentality, it's
holding the rest of us back tokeep up with the rest of the
world, and that's a completelydifferent podcast in itself that
(20:41):
we could talk about.
You know what I mean.
Like people just don't.
They don't get it.
Like, move your ass, let's go.
You're holding everybody back,whether it's financially or
time-wise, and it's like yourtime, you're taking too much
time and it's messing with mytime and time.
I can't ever get back, andneither can a homeowner's time.
So are we going to continue towaste homeowner's time?
(21:03):
Are we going to speed this shitup a little bit?
Get it done, get out of theirlife so we can go on with ours
and impact somebody else's life,and as many lives as we
possibly can in a days, in aweek, in a month, in a year's
time?
So, anyhow, if your team isdoing a great job, celebrate
(21:25):
that with them, right, but wealso need to teach them to be
faster, more creative.
We got to get more creativewith it.
If your job, if our jobs, aregoing well, find one small tweak
that makes that even smoother.
If your marketing is working,double down on what's working
and amplify it.
(21:46):
It's really that simple.
You find something that works,modify it, duplicate it,
document it.
Okay, so two things.
That helps build morale.
It really does.
Your team sees that I've noticedright and that I value what it
(22:07):
is that they're doing.
It creates a standard ofexcellence.
Okay, and this is something.
I've been standing in front ofmy pedestal or whatever the hell
this thing is called my soapbox and have been screaming you
know, standard of excellence andstreamlining things and making
the process.
It's not because I'm a dick andI want to push you.
(22:29):
It's because that's what ourclientele expects A standard of
excellence.
And get that shit done asaffordably and as quickly as I
possibly can, because we live inan Amazon world today and if
you're not keeping up, you'regoing to get left behind.
We are going to get left behind.
It's an AI world we live intoday, bro.
(22:49):
You know what I'm saying.
It truly is right, and peoplestart to expect improvements to
get left behind.
It's an AI world we live intoday, bro.
You know what I'm saying.
It truly is right.
And people start to expectimprovements.
Okay, I don't want to rest on mylaurels, I don't want to think
how we got here and we cancontinue to keep doing it that
way to get where we all want togo right.
So we got to think a littlebigger, got to think a little
brighter.
We got to think a little bigger.
(23:17):
We got to think a littlebrighter.
We got to think a littlefurther, and that's my job.
My job is to think further,faster, quicker than anybody
else in the room.
That's my job today.
And to keep this shit on therails, and sometimes that that
can be a lonely that could be.
You know what?
What did I say a couple ofweeks ago?
Heavy is the head that wearsthe crown.
You know, at times it can bethe most fulfilling, rewarding
job, you know.
But you can't be lazy.
(23:37):
If you want to consideryourself an actual leader, your
job is to pour into your team.
It becomes no longer about you.
Your paycheck is no longerprovided by you.
It is provided by those thatare in your charge, that you are
leading, and I don't know howmuch more clearly I can state
that your paycheck is no longerprovided by you.
(24:01):
It comes from all of those thatyou lead, which means you have
to pour into them, which meansyou actually have to work harder
.
And if you're not capable ofdoing that job for one reason or
another, because you're notstudying or you're not actually
listening to what people aretrying to tell you, or you're,
you're not.
You're not doing things tobetter yourself in order to
(24:23):
better other people, then maybeyou're not fit to be a leader.
It's not about the notoriety,it's not that I arrived and hey,
look at me and I have theauthority and I have the right
to be a dick.
I have the right to take offwhenever I please.
That's not it.
Wrong job, wrong job.
(24:48):
Your job is to improve otherpeople, the quality of other
people's lives, and it can belonely, it can be grueling.
You got to grind, you got tohustle, you got to pour into
them, and it's okay.
If leadership isn't for youbecause you're a self-centered
piece of shit and want to cometo work and collect a paycheck,
(25:10):
that's fine too.
Or if you just want to makesales yourself, you know, not
have to worry about anybody elseand continue to keep providing
for yourself.
We need those types of peoplein this world.
We need great salespeople inthis world.
Just because you're a greatsalesperson doesn't mean you're
a good teacher, doesn't meanyou're a great coach.
You know, in my job honestly Iwas thinking about this over the
(25:32):
past couple of weeks is Ireally want to train and lead
and shift the way that peopleare leading today, like that's
my responsibility, at least frommy experience on what I was
taught and what I've learned andwhat I've read, is that my
moral responsibility, obligation, is to lead leaders differently
(25:54):
, to teach them how to leaddifferently than than it was in
the eighties, where it was allabout the numbers, it's all
about this and it's all aboutthat, and we're making cuts and
we're doing this and we're doingthat.
If you surround yourself aroundenough like-minded people, all
of those things just seem towork out.
But if you get yourself, ifyou're in a room full of selfish
, self-centered people who thinkthey're leaders, okay, that is
(26:18):
the type of environment, that isthe type of company that
worries about the numbers.
That's all they talk about.
Okay, and I'm not saying thatthey're not important, do not
get it twisted.
But if everybody's actuallydoing their job, we don't have
to make it about the money.
We don't have to have thisuncomfortable conversations
(26:39):
about the money.
But that also means I have tomake it clear on what their role
is and what theirresponsibilities are.
Okay, and set an expectations,set goalposts, set deadlines,
have uncomfortable conversationswhen they're not met, okay.
But that shouldn't be the focuspoint of every sales meeting.
(27:01):
It should be that you're notpulling your own weight, you're
in this for yourself and we'renot down with that, but we can
give you grace to work on it.
We'll coach you twice, maybethree times.
If it continues to keephappening, you might have to go
because you're not fitting theculture here.
So, anyhow, most people thinkimprovement is about fixing
(27:24):
what's broken.
Okay, I'm getting back on topichere a little bit.
Sorry, I got off, got off therails.
If you know me, I never do that.
I usually stick to the topic.
Pretty well, just kidding,maybe, I don't know, I'll get
back.
I know I'm dry.
Okay, most people thinkimprovement is about fixing
(27:52):
what's broken, and, yes, that ispart of it.
Okay, but real leaders know youalso have to improve what's
good.
That's where you go from.
That's where greatness comesfrom.
That's where you go from goodto great.
Okay, anyone's ever read JimCollins?
That's exactly what I'm talkingabout.
(28:14):
Okay, so here are somepractical things that I've
actually just startedimplementing.
Okay, how you can work on thisand overcome a few things.
Okay, so, practically, I juststarted to to trying to think
(28:34):
what the hell?
I'm sorry I had a brain fartthere Cause I was still thinking
about, you know, jim Collinsand good to great and all that
stuff Anyhow.
So every morning I started thisyesterday morning since I got
back I dive, I dive into and Iwrite down two things.
The first thing is I write downthree wins from the day before
(28:56):
because I don't want to stayfixated on the 10%.
So I got to remind myself therewas three wins yesterday.
They don't have to be hugevictories, okay, they can be as
minute, as macro or as micro.
Just write them down three winsfrom the day before.
Okay.
Then, just as important, okay,get back over here, cause I like
(29:21):
to see what people are sayingWrite down one hard thing that I
need to run towards today.
What is that one uncomfortableconversation that I need to have
?
What is that one uncomfortableemail that I need to send?
What is that very uncomfortable, long, drawed out, grueling
task that I've been putting off?
(29:42):
Okay, that simple practicekeeps me focused on the 90
percent and keeps me movingforward through the 10 percent.
Okay, it keeps me from stayingstuck in reaction mode.
I've reacted, I've playedfireman, I've done all of the
(30:06):
things that I feel like I am sobusy that I don't have time.
Okay, done that.
I've done that.
I'm trying to get better atfocusing, yes, on the 90%, all
the positive affirmations, allof them that I've we've talked
about for years, for 299 weeksin a row.
(30:26):
Okay, I say all that shit tomyself in the morning.
Sometimes it doesn't work.
Sometimes I have to review thethree wins and it can be as
simple as I just woke up.
I am vertical and suck in air,because some people actually get
(30:48):
the concept and know howvaluable life is.
And health.
Without health, you havenothing.
Nothing, and we've talked aboutit before.
If you don't take care ofyourself, that is the most
selfish, self-centered thingthat you could do, not just for
you, but everybody around you.
Getting back to you must workon yourself so you can pour into
others.
If you want to be a leaderLeader of your household, a
(31:10):
leader of a department, a leaderof the company, a leader and
that defines why people are uphigher on the organizational
chart.
If you're wondering why youcontinuously get pushed back on
the organizational chart, askyourself that question Am I here
to self-serve or am I here toserve others?
It's really that simple.
(31:31):
I'm sorry I keep kind of goingback to that, but it kind of
plays into it.
So one hard thing, becauseeverybody's watching you as much
as many things.
As I walk past people, watch mewalk past them, I accept
unacceptable behaviors.
I can't do that.
I can't do that anymore.
So, like I said, that simple,that simple practice helps me
(31:52):
stay focused on the 90% ofwhat's going on.
All right, it keeps me fromgetting stuck in that 10%,
especially if I'm just simplywriting down one thing.
Go for it.
Write down all three things,write down all 10 things.
Whatever you've beenprocrastinating over, start with
the smallest, start with, startwith the most important.
However, you have to organizethat list.
(32:14):
Just do it.
Just do it.
I know I'm doing it and I knowI'm over it and I, just I, I and
you know we're like oh, I don'twant to feel uncomfortable.
Well, you feel uncomfortable byprocrastinating.
Walk through the shit.
Become a better human being,become more responsible and stop
putting shit off or putting iton to somebody else.
(32:37):
I mean shit, unless you candelegate it.
Maybe you just need help.
I mean, that's freaking conceptin itself or maybe you just
need to push it off ontosomebody else.
So and here?
So here's, here's yourchallenge, okay, as as as we're
(33:00):
going to wrap up, we're going towrap up episode 299 here.
So write down your 90%.
What's going right, okay.
Who's doing right?
Okay, celebrate it, share itwith your team.
Okay, write down the one hardthing you've been avoiding and
take the first step towardsfixing it today.
Okay, if you do that every dayfor one week, I promise you're
(33:25):
going to feel lighter.
You're going to feel lighter.
You're going to feel better.
You're going to feel betterabout yourself, more focused and
more in control.
Okay, cause I've been slacking,I'm putting it out there.
Okay, got to hold myselfaccountable and maybe you guys
will to hold me accountable.
But, most importantly, thankyou, you, thank you, guys.
Okay, for being a part of thebehind the tool belt family for
(33:50):
299 episodes.
You guys are the reason I keepshowing up every week and I'm so
grateful for every comment,every dm and every download that
I receive on a daily basis.
Okay, if you think this episodehits home, share it with
somebody you know who might needto hear this.
Post your 90% win on your story.
(34:11):
Tag me in it.
Okay, I want to celebrate thatwith you.
Okay, remember, keep yourenergy on what's working, keep
making the good stuff better andnever shy away from the
challenges.
That's how you grow.
Okay, this is Ty Cobb-Backer,your chief energy officer,
signing off from episode 299 andreminding you the obstacle is
(34:34):
the way.
Let's go.
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