We unpack the season when the right message finally lands, how vulnerability, accountability, and early adopters turn good intentions into real change. Along the way, a roadside breakdown becomes a masterclass in composure, gratitude, and leading when it’s hard.
• timing and teachability shaping real growth
• courage and vulnerability as daily practice
• hard conversations and accountable culture
• shifting from charisma to SOPs with early adopters
• impact over income and service-driven networking
• managing reactivity and choosing response
• CEO as energy setter and brand steward
• personal brand outranking company brand
• legacy through documentation and teaching
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ty Cobb Backer (00:00):
Wherever you want to talk about.
Brian Good (00:00):
Let it fly.
Ty Cobb Backer (00:01):
Yeah.
We're going on the fly.
So in the past 30 minutes, hasthere been anything, something
that's gone through your mind?
Curiosity, like, man, I'dreally like to ask Ty this
question, you know, while we'relive and the world is listening
to us, or maybe a topic thatman, I'd really like to talk
(00:21):
about with Ty, or shit, there'ssomething that Brian Good,
myself, wants wants the world toknow either about T C Backer or
Brian Good himself, orwhatever.
What so what went through yourmind in the past 32 minutes?
Brian Good (00:39):
Um, I kind of what we what you discussed earlier
today with the job in Georgiahas been heavy on my mind, and
we spoke briefly about it.
And um we talked once before,you recommended that book by
Jaco Williams, you know.
Um what is that?
The Stream Leadership?
Is that the name of the book?
Say it one more time.
Ty Cobb Backer (00:57):
Stream leadership?
Yes, stream ownership.
Brian Good (00:59):
Stream ownership, yeah.
Um, and I know I told you thisonce, but you know, that's
that's been a book that's beenrecommended since I started.
Ty Cobb Backer (01:07):
No doubt.
Brian Good (01:08):
And it's not that I necessarily demonic with the
time of day.
I didn't think it was importantfor me.
Yeah, I didn't think I'd getmuch out of it.
And I'm glad that was myperception of it then because it
means so much more now.
And I'm almost done.
I've got like two chaptersleft, and then I bought I bought
them all, so I'll do them allin succession, and I think maybe
before I get to the next one,I'll reread it.
Yeah.
There's a lot of stuff that Imissed.
(01:28):
Um, but it was very humbling.
It was very humbling to readthat book.
There was a couple times I waslike, oh hey, like I made the
good call when I ran into thiskind of situation.
There's been a lot of timesthat maybe I didn't make the
best decision.
And which which is kind ofweird.
And I've been the season of mylife has been personal, you
(01:50):
know, whether it's mentalhealth, physical health,
leadership, being a betterteammate, whatever, whatever
that can fall into has kind ofbeen where my mind's been.
So again, kind of going back toI'm in the best place to fully
understand and comprehend thatbook, even though there's a lot
of things that I need to diveinto a little bit deeper, but
the premise behind it has beensuper impactful.
(02:12):
And like I said, that kind ofand like I told you earlier, you
know, when I went down toGreenville for those five weeks,
I didn't know it at the time.
But I don't think I would havebeen as good as a person, not
even leader, not even coworker,just as an individual, had I not
experienced all the things Iexperienced back to back to
(02:32):
back.
And then having a chance tokind of reflect and look at that
book and kind of really dissectthe reasons as to why we
operate at that level and whyit's important to make sure
we're following the standards.
You know, we hold our head allhigh, we we do the right things.
Couldn't have come at a bettertime.
Ty Cobb Backer (02:47):
Yeah, it really couldn't.
That's such a great topic, too.
Um, and I guess a lot of peoplethere's there's there's a
select, there's a few peoplethat would understand exactly
what it is that you're talkingabout.
I was I was I was speaking withwith another business owner
here today, and he's got asizable company, and I think
(03:08):
it's like five brothers, so it'sbeen in the family for a long,
long, long time, and he got it.
And it it's nice to have thesetypes of conversations with
people who are either startingto get it, and and it's it's
it's pretty awesome to watchpeople's eyes open up, but
(03:29):
that's the important theimportance of repeating it.
So I used to be scared,seriously, and Vic and I have
had this conversation over theyears of of you know hosting the
podcast or speaking on stage orjust talking to people in
general, like man, I just Idon't want to be that guy that
you know you follow around thecountry that uh is on stage and
(03:52):
repeating himself.
Like I don't want to be thatguy, and I don't know where that
came from.
But the importance of repeatingthings because you don't know
where somebody's gonna be to bereceptive receptive to to hear
the message, okay.
Same with me.
I'm the same.
Janna for two years has beentrying to get me to read this
(04:14):
book and I will try, I'd startit, and it's like I just wasn't
there.
Yeah, I wasn't there, you know,like it just wasn't clicking, I
wasn't comprehending it, Iwasn't able to listen to it,
right?
You know, wasn't I wasn't ableto hear the message until a
series of events start tohappen.
(04:35):
I'm put in situations orpositions, not not necessarily
bad or negative, butopportunities.
Right?
I'm presented withopportunities where where I have
a something coming up, anopportunity coming up, and it's
like for whatever reason I wason the treadmill and I'm like,
I'm kind of scrolling through myphone and trying to find
something like a podcast orsomething to listen to because I
(04:57):
I I like to try to multitask,you know.
So if I'm working out,especially on treadmill, because
it I can pay attention when I'mon treadmill, but I'm lifting
weights, it's more like musicand stuff to get to get pumped
up.
But when I'm walking, I love towalk, whether indoors or
outdoors.
I try to listen.
I've listened to a lot of greatbooks that way.
And for whatever reason, yougot the your breathing, you got
(05:20):
the blood flow going to yourbrain.
You can for me, I I can absorband and comprehend things
better.
Long story short, I startedlistening to this book, and I
swear she's been up my butt.
Like she's great.
This she's this author, she'smagnificent.
I just and and like I got threeof her books, and I'm like, I
just don't know what you'regetting, like hearing that I'm
(05:42):
not hearing.
Anyhow, I I've started recentlystarted hearing it, like
listening, and and um, and I'mlike, I cannot believe that I
didn't hear this sooner, right?
But it's it, I just I wasn'tthere yet.
Do you know what I mean?
I my mind knew I wasn't readyor something, you know, to hear
(06:04):
that message.
Um, but it it's and ironicallyenough, a lot of her books, her
name is um Bernice Brown.
Brene, Brene Brown.
And she writes a lot of her, alot of the titles of her book is
like Daring Greatly.
And if and if you know anythingabout Theodore Roosevelt, and
(06:27):
if you've ever been to myoffice, I have his um State of
the Union speech on my walls.
It seemed to be three times upthere twice right now, but I got
another version of it, like areal old copy of it, that's
actually like printed on oldnewspaper or something.
I'm getting ready to put up.
But if you read that, and Iwish I knew it word for word,
(06:48):
but that's he's talking aboutdaring greatly.
Okay, and she talks about beingvulnerable, yeah.
You know, which is like a wholenother level of where in this
journey that I'm on, like I'mnot saying I've mastered what
I've been learning to thispoint, but like I'm kind of at a
different, like, okay, now I'mready to get a little deeper,
(07:09):
right?
Brian Good (07:10):
It comes in stages, yeah.
Ty Cobb Backer (07:11):
Like it comes in stages, so like I'm I'm at
this, at this, like, and shetalks a lot about courage.
Okay, like there's a lot ofcatchphrases out there
resiliency and tenacity.
And if you listen to Gary Vee,you hear all these new catch
words that everybody's startingto use, but it's like, what
about just good old school, youknow, courage?
(07:34):
You know, and and she she talksabout it and courage and being
vulnerable and and creating anenvironment where people feel
like they could get vulnerable,sure, you know, and and and uh
rumbling.
She talks about rumbling withvulnerability, like let's
rumble, you know what I mean?
(07:54):
Let's let's let's really let'sstop scratching the surface and
let's really get in here.
Yeah.
And and what is the the root ofthe problem?
Or or you know, having thoseuncomfortable conversations that
we're so used to walking by andignoring, and then it manifests
into something bigger anddeeper and scarier and worse and
(08:15):
all these things, and it's likeyou know, creating an
atmosphere of you know, wherepeople kind of just get used to
being, I don't want to saycalled out on their shit, but
like held accountable.
What's that?
Held accountable, yeah, heldaccountable, you know what I
mean?
It's not a bad thing, and it'sreally and it's this is a
growing moment for you, andthrough pain comes growth.
So if if you're upset with theconversation that we're having
(08:37):
right now, the chances are it'sprobably true, and you don't
like at the very least is a goodthing.
Brian Good (08:42):
Maybe you're receiving it well, yeah, because
there's there's been some sometimes that I've been checked on
like how that hurts, but you'reright.
Oh my god, are you right?
I'm sorry I didn't see it.
Yeah, you know, it hurts tohear, but thank you.
You know, no, absolutely, yeah.
Ty Cobb Backer (08:58):
So I can totally relate to you or what's the
importance of it's just a book,right?
Until you really get in it andand you things start to click.
Speaker 02 (09:08):
Right.
Ty Cobb Backer (09:08):
I love that when it happens, like especially
like when you're in that seasonthat you're in right now, and
all of these Pandora's boxstarts to open up, you know what
I mean?
And all these paradoxes andsayings and sentences and quotes
and meanings to things, youknow, start start to form, you
know, and and you start to formyour up your own opinion about
(09:31):
it and and can really startleaning into it because now it
has true meaning to you, andthis is how you want to live,
and this is what you want tolive by because it makes sense
because I've seen it.
Right, I see it now.
I see it, I finally get it, youknow, and it's really cool when
you can get on that journey,and it and really it it's about
it's about personal developmentand and not being perfect, you
(09:56):
know.
Because I think when I firststarted on this this personal
development journey, I thought Ihad to be perfect.
You know, I can't make anymistakes.
I'm not allowed to bevulnerable, I have to have all
the answers, and that is thecomplete, complete opposite of
what I've learned so far.
And that's where toovulnerability comes into play
too.
Like, I need you to know that Idon't have all the answers, but
(10:19):
I need you to also know thatwe're both going to work towards
finding the resolution to thistogether, right?
And when I said this morningabout like, you know, true, true
humility and but but but a trueculture is when I'm learning
just as much from from my teamas they have from me.
Um, that I'm that's that's whatI mean by that.
(10:40):
It's like I learn just as muchfrom everybody around me, okay.
But I also know that I I needso a couple of things.
Iron sharpens iron, okay.
And this is the thing, and Vicand I have talked about this
before.
If I'm hanging out with fivepeople that aren't so smart, I'm
gonna be the sixth, not sosmart person.
If I'm hanging out with fivewealthy people, I will be the
(11:03):
sixth wealthiest person.
Okay, so I have to continuouslypush myself to stay sharp so I
can push you.
Because if my cup is empty,I'll I I I have to make sure
that my cup is overflowing,right?
So I have enough to pour intoyou, whether it's time, energy,
resources, you know, and andstay out in front of all of
(11:25):
these things to push you.
Because quite frankly, I don'twant to be around five broke
people, I don't want to bearound five other people that
aren't pushing themselves tosucceed, to impact people, to
have a better life, not just forthemselves, but for everybody
else around them.
And if you can surroundyourself, it and it just has to
be a core core group people.
And the thing that I've learnedtoo over the years is I will
(11:46):
never get the entire company toconform to one thing all at one
time.
I have to start with a smallgroup.
It starts with one individualthat is articulating the same
message, okay, and then theyfind somebody and then they
articulate that message.
And it's like this rippleeffect that that that happens.
(12:07):
And where I found that is likewhen I discovered that was like
when we were rolling out a newpolicy or or a new um product or
or a new uh technology.
Okay, it it's almost impossibleto get everybody to conform to
like a new technology.
Like when we started our CRM along time ago, I knew not to
(12:30):
roll it out to the entirecompany because you're gonna
have people that push, that pushback, they don't want to do it,
they're used to doing it theold way, they don't like change.
As human beings, we don't likechange.
Okay, so I knew if I if I wouldroll something out to a small
group of people, okay, that Iknew would buy in, early
adopters, okay.
Simon Sinek talks about thebell curve.
(12:51):
Okay.
So if if you can find the earlyadopters and get them to buy
in, those that are on the otherside of the bell curve that that
usually resist change and andpush back and always want to
poke holes and stuff, whichisn't necessarily a bad thing.
You need all types, it takesall types, takes all of us,
okay.
They're gonna start recognizingthe other group of people who
(13:13):
were the early adopters beingvery successful because it's
never a good idea until youthink it's a good idea.
So if they're like, wow,they're really succeeding over
here, I want to be a part ofthat because I've tried I've
tried to roll things out likemass scale before, and it it it
just doesn't work.
No, right, and then that'swhere it goes back to like the
(13:35):
the culture thing, the KPIs, theSOPs, and all of these things.
It's like you know, if youdon't have the foresight to see
things and keep trying to jamand jam and push and force and
force and force, people are justgonna push back.
And like I said before, it'snever a good idea until we think
it's a good idea, even thoughyou've been telling me all along
(13:57):
that I should be reading DaringGreatly, okay.
And she's been trying to jamthat shit down my throat for two
years, yeah.
Until I thought it was a goodidea, it wasn't a good idea, and
finally I read it, but I wasmore reset.
Now it's a good idea, right?
Now I'm ready for it.
Yeah, you know, and I've seenher, Jana, apply these
principles in her own life andthe things that she does.
(14:18):
So I want a part of thatsuccess.
I want what she has.
Brian Good (14:22):
Right.
So well, that's important too,is again kind of going back to
the state of mind and and thereason, the reason why, right?
Because you're not going toabsorb and you're not going to
apply unless you think it's agood idea.
Right.
Right.
So it might not be the rightfor me.
Had I read that book a yearago, it wouldn't have, I'll be
honest, zero impact.
It wouldn't have.
I know who I was then versuswho I am now.
(14:42):
And I know 100% certainty thatnothing would have came from
that.
It would have gone on a shelf,I probably would have never read
it again.
You know what I mean?
Kind of maybe the samesituation.
I know you're kind of weirdwith books.
You'll read them over and overand over again.
You know, um, so maybe not thesame for you, but you know, my
learning style is definitely alittle bit different.
Right.
And I'm still definitely new tothis.
I mean, I'm still wet behindthe ears, let's be honest.
You know, as far as being in aleadership role or capacity,
(15:05):
it's been three years, I think.
You know, and what started outis like, hey, I have I have
something to offer that I thinkthe rest of the team can
utilize.
Like I'm kind of here to maybejust train my system or my
process a little bit.
Had I known then what I knownow, you know, my my position
might have been a little bitdifferent.
I don't, I did not and stillprobably don't fully understand
(15:26):
what it means to be in a rolelike this.
Ty Cobb Backer (15:28):
Yeah, you know, no, and it's not comfortable.
It's not, you know what I mean?
And that's why we say you gotto get comfortable being
uncomfortable.
Yeah, because it it's not easy.
Nobody wants to pick a book up,nobody wants to read a book,
nobody wants to retain the book.
At least I didn't at first.
Now I enjoy reading books.
Now I break a highlighter out,I get a pen, I have a notebook,
I keep notes in my phone all thetime.
(15:50):
I have my own opinions, I havemy own theories, I've created my
own theses.
You know what I mean?
I I've I've, you know, the morethat you dive into this
personal journey and and want todevelop and become a better
person and and find out like,you know, why we're here.
You know, I was talking to thegentleman over here.
It's like, I've had a lot ofmoney in the bank and I have
(16:11):
been at my most miserable.
I've been at I've been sounhappy.
I have been broke as a joke,but couldn't have never been any
happier.
So I do know it's not evenabout the money, it's not about
the the dollars that I have inmy bank account, it's the amount
of people that I've impacted.
Right.
It's the amount of lives thatI've touched that gives me my
true wealth and where where Iseek my my true success is in
(16:35):
the the amount of people that Ithat I have impacted.
And and as you're on thisjourney and as you're absorbing
these things, you're gonna startjamming out and be like, okay,
I have a room full of peoplethat are starving to become
better salespeople.
Okay, and when when thatparadigm shift happens, okay,
(16:55):
all of the other things that youare so self-consumed with no
longer become paramount, whetherit's I need to make more money,
my car's broken down, I'mbeyond on my rent.
Like all of those things justseem to start taking care of
themselves.
I don't know how, I don't knowwhy, and I really don't want to
start questioning that.
But I do know when I started topour myself into other people,
(17:17):
even when I didn't have it, evenwhen my cup was half empty,
okay, I would still suit up,show up, just like I did this
morning.
I'm I'm running on about twohours sleep.
There's some shit going on allweek.
And this would have been theweek for me to not want to show
up and do this shit right andtalk about this shit.
Yeah, you know what I mean?
But I suited up, showed up, andnobody knows any different.
(17:38):
Nobody knows any different.
I'm still here, I'm still hereto to to make an impression, to
lead by example.
Speaker 02 (17:45):
Right.
Ty Cobb Backer (17:45):
Okay.
Like I wouldn't expect you toshow up if I wouldn't have
showed up on two hours of sleep.
Speaker 02 (17:52):
Yeah.
Ty Cobb Backer (17:52):
Like, I how would I expect you to do that?
Like, I understand shit goes onin life, but we also have
responsible with responsibility,you know, to to be here, to
show up, to, to, to makepayroll, to do the things that
sometimes seem almostimpossible, but it always seems
to work out.
And and and what what I wastalking about earlier, too, like
we only had culture for formany years.
(18:13):
There was no SOPs, right?
The this the standard was wasall hearsay.
Yeah, you know, and it was veryfluid.
It was not static whatsoever.
It changed however the windblew and however I felt that
day.
Yeah, okay, we're gonna startdoing it this way now.
Speaker 02 (18:29):
Sure.
Ty Cobb Backer (18:29):
You know what I mean?
And it can still be like that.
Don't don't get me wrong.
Um, and it will always remain.
I will never want, you know,our our our culture to to remain
static, right?
Okay, different people comeinto the fold, different seasons
of life happen.
I get older, I mature, as Imature, the company matures.
What worked six years ago won'twork six years from now.
(18:51):
Like it will stay fluid, youknow, but and but that's the
beautiful thing about it.
It's like, and I almost Ialmost look forward to not every
challenge, okay, but like Istart to look forward to
challenges to try to figure outbecause, like we talked about
before, and I know you've heardus talk about this.
Like, I stopped looking at shitlike why is this happening to
(19:14):
me?
Yeah, but more in terms oflike, why is this happening for
us?
And I've even gotten myselfexcited, no matter how horrible
the situation was that I've gonethrough.
And you can ask Vic this.
I'm like, dude, I can't wait tosee what good comes out of
this.
Yeah, what good is going tocome out of this, even though
you can't see it, you know,there's no way something good's
(19:34):
gonna come out of this one, man.
Like, there's no way, right?
Like we might be going to jailover this one, you know, or
whatever the case might be.
But then all of a sudden, it'slike, man, this like I learned
so much through so manymistakes, so many errors, and
the worst things that I thoughtat that time turned out to be
some of the greatest, mostly thegreatest things that that have
(19:55):
ever happened to me.
Yeah.
unknown (19:58):
Yeah.
Brian Good (19:58):
Well, I remember oh, Chuck when his fucking truck
broke down.
And the only thing you couldsay is how blessed are we?
Yeah, how fortunate are we?
Even on the phone call withJana, it was the same thing.
I think she actually repeatedwhat you said before she heard
you say it.
You know, you both have thatmindset, and that's that's a
real ride or die there, man.
Listen to some of your guys'stories is absolutely wild,
(20:19):
yeah, incredible.
But it's funny, like when youget both of you together, and
it's almost like one brainsometimes.
Ty Cobb Backer (20:24):
Yeah, no, yeah.
Well, she's been in.
She used to drive things whereI had a driver's license.
Yeah, I lost my license for along time, and she was uh my
chauffeur for the longest time.
But what her point was, therewas many years ago where I
wouldn't have had a truck thatwould have broke down, yeah.
You know, and how blessed werewe to have a truck, poor ties,
got a truck, broke down outsideof Rolling, North Carolina, or
(20:48):
wherever the hell we were,right?
Coming back from a roofingconvention.
You know, how dare me bitch andcomplain that Chuck broke down
on the road.
We had a truck for him to drivedown, what or uh Fort
Lauderdale, no, Orlando,Florida.
We were coming out of Orlando,I think.
Brian Good (21:05):
No, no, no, no, we were in Greenville, okay.
Ty Cobb Backer (21:08):
Greenville, South, wherever we were, right?
Got a team down there, andthere would have been one of
those moments about 10-15 yearsago where I would have totally
lost my shit or panicked.
How would I get this truck outof the Carolinas?
Okay.
And I'll give you a littlesynopsis of the story.
So Chuck left before us, andhis truck broke down.
(21:31):
He calls us, where are you guysat?
We're about an hour behind you.
So we get up to him.
Actually, no, Brian and I turnaround.
We went to a U-Haul, picked upa trailer.
I thought I'd be slick Willyand drive about an hour south.
Picked up a trailer at U-Haul,bought this really nice, they
had one of these trailer hitchesin there that I've always
wanted.
You know, this big, bright,shiny, adjustable thing.
(21:52):
I thought, yeah, freaking thingcosts 400 bucks, cost more than
rent renting the freakingtrailer.
And right before I swear toyou, before I walked into that
U-Haul, I looked up at the skyand I was like, thank you, God.
Thank you for the opportunityto be able to turn around in my
brand new shiny truck and walkinto U-Haul with a valid ID, put
(22:15):
it down on the counter, andrent a freaking trailer.
All proud.
We're making it.
I'm doing big boy shit, right?
I'm I'm I'm adulting.
We get up, back up, turn backaround, get back up the road.
We back the trailer in, truckwon't start, can't get the
truck, finally get the truckgoing, get it halfway up on the
(22:35):
trailer, and realize thetrailer's too short.
They gave me a trailer that wastoo small.
Still not losing my shit.
Still did not lose my shit yet.
Next thing I know, this bigass, I don't know, we call it
Penn Dot truck down there.
I don't know what they call it.
Some kind of Dell dot V dotSouth Carolina Department of
(22:58):
Transportation truck comesrolling up and uh big lights
comes out, good old Southern boywith a southern draw.
How you boys doing?
Mind you, we're on, I don'teven know, 95 on the side of 95
or 81.
And I mean, traffic is justburning by us.
And we're barely off the road.
And uh we're like, well, we'vehad, you know, we've had better
(23:21):
days.
And he comes up and he actuallytries to help us.
So he pulls his truck becausehe didn't believe that the
trailer was too short.
And I'm like, listen, it's tooshort.
And it was a mess because I hadto disconnect the trailer from
my truck, try to jump the truck,park next to the truck to keep
it running because the automatordied.
I'm up on the side of the hill,get the truck, trailer pops up,
(23:42):
almost goes out into thehighway.
I mean, it is a complete shitshow.
Okay, complete shit show.
So he thinks that he he can doit.
Listen, we've already triedlike this guy, Southern
Hospitality, like he's reallytrying to help us out.
So he gets his big ass truck upon the hill.
We attach my truck to thetrailer so it doesn't go back
out into the middle of thehighway again, and we get it up
(24:05):
there, and it is literally fourfeet too short.
I shit you not.
Brian Good (24:09):
Wasn't gonna work.
Ty Cobb Backer (24:10):
Okay, still not ready to give up yet because I'm
I'm I'm you know verydetermined and willing to make
this work.
So we discovered that we can'tget the truck on the trailer.
So I call Corey, and Corey'snot here today.
I'm like, Corey, listen, I'mgonna need you to drive to North
Carolina tomorrow and pick upone of our trucks.
(24:32):
No problem.
Picks up the phone, he's superexcited.
I think he even left that nightto go get it.
We get everybody back in thetruck.
I got the trailer I'm takingback to York because I am not
driving south anymore.
So I'm driving to York withthis trailer on the back of my
truck.
I don't know how many exits orhow many miles we get up the
road.
Chuck's like, I left my cellphone in my truck.
Brian Good (24:54):
We were we were probably 45 minutes down the
road.
Ty Cobb Backer (24:57):
He's like, Don't worry about it.
Hasn't spoken to his old ladyin about four hours.
She has no idea where he's at.
I'm like, dude, we gotta goback.
We gotta go back.
So we were in one of thosestretches of highway where
there's like nothing, no exits,no gas stations, no nothing.
Then we're just driving andwe're driving and we're driving.
And there was a moment where Iwas gonna call Chuck a few
(25:21):
choice words, but I didn't.
But I did bust his balls alittle bit.
So we get up there, we turnaround, we go back, get his cell
phone out, and then we startheading back home.
But but the point is, I've somany times have made so many
situations so worse than whatthey needed to be.
I have blown things so far outof proportion.
(25:43):
Okay, it doesn't matter.
I've gotten in jackpot, I'vegone to jail.
Seriously, have been arrestedfor things that people have done
to me, but my behavioroutweighed what they did to me.
Like I've blown things out ofproportion, made them so much
worse.
And it's like, until I'veactually got to see my behavior
(26:05):
in somebody else, like I've beenable to like levitate above me
and watch other people'sbehavior and say, ooh, that's
me.
Brian Good (26:14):
Can confirm I've done that, can confirm.
Ty Cobb Backer (26:17):
Do I look that horrible acting that way?
You know, until because I'm aknucklehead, it takes me a long
time to drill things in hereuntil I actually see it, you
know, sometimes.
But my point of all that is iswe got home, we had a good time,
everybody was safe.
Chuck's truck got home.
Um, I ended up with a $450really cool ass trailer hitch
(26:40):
that I didn't need, but it'sstill on the back of my truck,
right?
It's a trailer hitch I'vealways wanted.
I've seen it on like someinfercial or some shit at
midnight um on TV.
But um, anyhow.
Brian Good (26:53):
Blessed.
Ty Cobb Backer (26:53):
Yeah, blessed.
Beyond blessed.
I mean, seriously, beyondblessed.
I mean, and and to have youguys and everybody show up today
um to to listen to me talk,most of you guys have have got
to experience a lot of that.
Um, but to see the the teamshow up and McKenzie told me,
I'm assuming all the girls inthe office showed up today
because she she had to dropSkylar off at work and she got
(27:17):
there and the office was lockedup.
So um how how blessed are we tobe able to to to do that where
everybody could come down hereand get some breakfast.
And I would have never thoughtthat 20 20 years ago, I would I
would have never thought wewould be where we're at today,
let alone I I would have neverthought I would have would have
made it this far.
Yeah, you know, in life ingeneral, and and uh to to talk
(27:41):
about being being a dad, youknow, what what being a dad's
about today and having thatintentional time with my family,
even if it's just for fiveminutes and having the right
woman in your life, yeah.
You know, because that none ofthis would be possible if I
didn't have the right woman inmy life.
And getting back to likesurrounding yourself around, you
know, winners.
Okay, if Janna would have beenbitching about me working all
(28:01):
those hours and you know,harping on me because I'm never
home, and and you know, she knewwhat she signed up for.
Yeah, I knew what I knew whatwe were in for, and and her
support, love, and and andkeeping the household on
lockdown and taking care of allof us, you know, and help
motivating me and and keeping mein in a good mind, head space,
(28:21):
and spirit, and and all thatgood stuff.
And and uh, but just to beblessed to have that and and the
team and and to have the impactand inspire, hopefully inspire
somebody to to want to dobetter.
You know, so yeah.
What else?
Brian Good (28:39):
What else you got?
Ty Cobb Backer (28:40):
I don't know.
Brian Good (28:41):
I love that shit, dude.
I do.
I do.
I think I saw Ben Kitlin comein a little bit ago.
Ty Cobb Backer (28:45):
Okay, but that was the chuck in a truck.
The chuck in a truck chuck didget a tattoo on his neck, I
swear to god, of Charlie Brownchucking a truck on his neck.
Where's Chuck?
Brian Good (28:54):
He's chucking a trailer now.
I think that's chucking atrailer.
He's chucking a trailer.
Ty Cobb Backer (28:58):
Chuck in a truck.
Brian Good (28:59):
Nope, I think he's in Harrisburg actually.
He's leaving, he left.
Ty Cobb Backer (29:01):
Yeah, yeah.
Brian Good (29:03):
No, we've had we've had some interesting times.
Ty Cobb Backer (29:05):
Yeah, that was yeah, you know, but it happened
for us.
Brian Good (29:08):
Yes, and I was thankful because that was I
mean, I've seen Chuck inpassing.
That was the first opportunityI actually got to like be around
him.
And for those of you that don'tknow Chuck, he looks rather
intimidating.
He looks like he could be anasshole.
Yeah, he is the sweetest guy,and I have nothing but the most
love and appreciation for him.
In that short little week, likeI knew everything I needed to
know.
Yeah, like and that's that'ssomething to talk about too is
(29:31):
the the talent, not only thetalent that you receive, but the
quality of people we have.
Yeah, I mean, most peoplewouldn't believe it, right?
You know, it's just incrediblehuman beings.
Ty Cobb Backer (29:39):
Yeah.
Well, Chuck is another example.
Like Vic had his own businessand came to work for us because
he wanted to be a part ofsomething.
So did Chuck.
Chuck was in our same industry,had a siding business, uh,
decided to um we kind ofacquired what business he had,
and and he came to work for usfull time.
Now he manages basically ourmid.
Atlantic region.
(30:01):
Yes.
Uh on the uh siding exteriorportion of things.
Uh Jim Roast, he's another onethat that had his own business.
Glenn Orr.
Glenn Orr and I used toexchange work, share labor, and
work for the same people.
And and had just, and becausewe were cordial and respected
each other's footprint, um, wewere able to have continue that
(30:23):
that relationship to where it isnow.
And as you know, Glenn is ouryou know, general manner, he's
my punching back.
Like when shit goes down, Icall Glenn.
And and because of what webuilt here and because of of
Glenn and the Chuffs and thegyms of having that business
mindset, they know how shitshould go.
Speaker 02 (30:40):
Right.
Ty Cobb Backer (30:40):
You know, and that's a hard quality to find in
somebody and teach somebody.
I mean, it is a skill,fortunately, it is a skill.
Yes.
And and to have something thatthey want to be a part of,
something bigger, somethinggreater, a bigger impact, right?
You know, and and to be thebest of what we do.
And and we really believe that.
And the beautiful thing aboutthis is like I was telling
somebody earlier today, it'slike, I feel like I still feel
(31:01):
like we're just getting started.
Like I'm whether it's mypersonal development journey
that I'm on right now, like I'mI'm just scratching the surface,
like I'm still learning shit.
Yeah, you know, every day I'mstill learning something about
myself or I my opinion changeson something, like, oh shit,
yeah.
Brian Good (31:18):
You know, that's important.
You know, a lot of people arevery self-unaware.
You know what I mean?
And I don't think you'reactually gonna have that moment
of true, true growth until youactually have a chance to
reflect upon oneself.
Yeah, right.
Until you understand yourself,or at least understand the way
you think and how it couldimprove, right?
Yeah, you know, and so there'speriods again, much like
seasons, there's gonna beseasons in your life where you
(31:40):
have to reflect about certaindifferent personality traits,
maybe the way you think aboutsomething, or you might be a
little ignorant to onesituation.
Gotta be open minded.
Ty Cobb Backer (31:47):
Yeah.
Have to, yeah, for sure.
You gotta keep an open mindtoo.
That's that's probably thehardest part because I'll get
stuck on something, you know,and just think that's the only
way that that it's gonna godown.
And and uh, but but from trialand error and making a lot of
mistakes, I I usually try tokeep an open mind for the for
the most part, and I don't reactto to things, you know, um
(32:09):
knee-jerky as I used to.
Brian Good (32:11):
That's a skill.
Yeah, that's a skill.
I know I'm very was like stillkind of am a little obvious.
I'm very reactive, I'm veryreactive individual, something
I'm personally working on, butlike that's to come out of that
mindset.
I mean, that's that's sometough questions in the mirror.
Yeah, you know, yeah.
Ty Cobb Backer (32:26):
I used to get a phone call and somebody would
tell me something, and thatwould be like the only thing
that I heard, and I would makeanother phone call and start
screaming at somebody, you know,but not even listening to the
other side of like what may havehappened, you know.
And I've done that so manytimes and have owed apologies.
It's like, dude, I am so sickand tired of telling people I'm
sorry.
You know, and it's just easierto kind of like, okay, let's I
(32:49):
gotta be the the remediatorhere, you know, the the the guy
in the middle and just kind oflike listen and decipher and and
form my own opinion becausethere's always you know that
side of the story, that side ofthe story, and somewhat the
truth in the middle, you know,and and to to try to not react
so much, you know, because thisis the thing, dude.
I used to get so stressed out.
(33:10):
I mean, so so stressed out fordays, for weeks.
One little thing would happenin my day, my entire day,
sometimes my whole week would beruined just because of one
situation or one comment thatwas made, or or it, and then I
would try to make sure that Iruined everybody else's day, not
even knowing that I wasactually doing that.
Like I had no idea that miseryenjoys company.
(33:34):
You know, because I'mmiserable, you're gonna be
miserable.
You know, I've done that to myfamily, I've done that to my
kids, I've done that to myco-workers.
Like if I had a bad day, I'mgonna go home and make sure
everybody else has a fucking badday too.
Yeah, you know, like fuck that.
And I understand too when daddygets home, he sets the tone,
and it's no different, you know,when I'm at work, you know,
when I was talking the otherday, it's like, you know, maybe
(33:55):
there were some things that Istarted to lose enthusiasm over,
you know, our community eventsand the inshore classic and you
know, the things that we sponsorand stuff like that.
And it's kind of like I feltlike I was handing the torch
off, but like some things, youknow, and I'm reminded, you
know, the CEO, the chief energyofficer, it is my job to
rekindle that enthusiasm everynow and then.
(34:17):
I gotta check back in and belike, yo, how are we making out
with this and how are we doingwith that?
And it's like, and sometimes Igot to get back in the trenches.
Yeah, sometimes I need to bethe one that are throwing
t-shirts at the boats as they'recoming into shore.
You know what I mean?
And it, and and I got that Igot to experience that this
weekend, you know, and it feltgood not necessarily
(34:37):
participating, but actuallybeing like a spectator and able
to network and you know, speakand have conversations with
people about whatever, like theydidn't even know who I was.
It was great.
Yeah, you know, I'm just somedude, random guy here handing
out TC Backer t-shirts, youknow, and and it was nice to
just kind of connect with likethe ocean city fishing community
(35:01):
at that level.
Yeah, you know, and and now Istarted thinking I came back and
I told Amanda, I'm like, look,we need an SOP for this.
I know this sounds completely,totally ridiculous, but like we
need the red tent, we need theblack tablecloth, we need
business cards, we need we needall of these things because
that's that's just what itshould be expected at these
(35:23):
things.
And I I forgot my businesscards.
You know what I mean?
So for me, my experience downthere was like I, you know,
fortunately I got my digitalbusiness cards, but you know,
but with more intentionality,like we're not just there to
sponsor the thing.
Let's actually try to get anROI out of this.
You know what I mean?
It's touch points, yes, brandawareness, yes, that's great.
(35:43):
But if we can kind of go downinto these things that we do
that we don't take advantage of,like like this here, like what
this is Lori Lori set up anetworking event for us.
And I don't know if anybody'sever heard your network is your
net worth, okay?
It's because of the people thatwe do work for today that that
who that is what made us who weare today.
And it's half of these peoplethat are in this building we do
(36:05):
business with today.
So our net worth wouldn't behalf of what it is if it wasn't
for half these people in here.
And why is that?
It's because at some point intime I've networked with half
these people in this room,right?
You know what I mean?
So she's teed up an opportunityfor us.
Are we gonna just sit here andrun our mouth on a podcast, or
am I gonna go out here and rubelbows with every single vendor
that's out here and make newcontacts?
(36:26):
And if I just choose to sitthere, then that's on me and
I'll get nothing out of it andI'll say this sucks.
But if I can put myself into,because it's very uncomfortable.
I don't like people, I don'tlike to talk to people, I'm very
introverted, believe it or not.
But if I can step outside mycomfort zone and go over here
and introduce myself to thelumber yard, they might have a
product that my lumberyard thatI use don't currently have.
(36:49):
They might have better pricing,they might who who knows what
what the possibility is until Istep outside my comfort zone and
walk around the building hereand introduce myself to people
because this is the deal.
Somebody else said this, andI'm gonna get off topic here a
little bit.
Like it's one thing to have acompany brand, okay, but the the
the more powerful brand is apersonal brand.
(37:12):
What is your lasting impressionthat that that individual is
going to think about you whenyou walk away from them?
Are they going to want to dobusiness with you?
Because people do business withpeople, people do business with
people they know, like, andtrust.
They don't necessarily dobusiness with that, they do
business with this, they dobusiness with him, they do
(37:33):
business with him.
It's a personal brand is moreimportant than the company
brand.
And that's the thing I learneda long time ago.
Like, I can't hide behind thecompany brand.
I am the brand.
All eyes are on me at alltimes, and that's a lot of
weight, it's a lot ofresponsibility, and I got to
(37:54):
make sure the red and bluesaren't showing up behind my car
like they used to, you know, andI bring that up a lot because I
got to keep that shit on theforefront of my mind.
It's been 20 years, but I got Ican't forget where I came from
either.
You know, I've been given asecond chance here.
What am I gonna do with thisopportunity?
Right?
I've been blessed with thegift.
I was mechanically inclinedwith my hands to build roofs,
(38:14):
build houses, put windows in,right?
And I need to pass that on tothe next generation.
Whether it's my salestechniques or how I install
shingles, because when I'mtaught, I need to teach.
And that's why we got todocument that shit so we can
pass the torch on to somebodyelse.
Wherever you want to talk about.
Brian Good (00:00):
Let it fly.
Ty Cobb Backer (00:01):
Yeah.
We're going on the fly.
So in the past 30 minutes, hasthere been anything, something
that's gone through your mind?
Curiosity, like, man, I'dreally like to ask Ty this
question, you know, while we'relive and the world is listening
to us, or maybe a topic thatman, I'd really like to talk
(00:21):
about with Ty, or shit, there'ssomething that Brian Good,
myself, wants wants the world toknow either about T C Backer or
Brian Good himself, orwhatever.
What so what went through yourmind in the past 32 minutes?
Brian Good (00:39):
Um, I kind of what we what you discussed earlier
today with the job in Georgiahas been heavy on my mind, and
we spoke briefly about it.
And um we talked once before,you recommended that book by
Jaco Williams, you know.
Um what is that?
The Stream Leadership?
Is that the name of the book?
Say it one more time.
Ty Cobb Backer (00:57):
Stream leadership?
Yes, stream ownership.
Brian Good (00:59):
Stream ownership, yeah.
Um, and I know I told you thisonce, but you know, that's
that's been a book that's beenrecommended since I started.
Ty Cobb Backer (01:07):
No doubt.
Brian Good (01:08):
And it's not that I necessarily demonic with the
time of day.
I didn't think it was importantfor me.
Yeah, I didn't think I'd getmuch out of it.
And I'm glad that was myperception of it then because it
means so much more now.
And I'm almost done.
I've got like two chaptersleft, and then I bought I bought
them all, so I'll do them allin succession, and I think maybe
before I get to the next one,I'll reread it.
Yeah.
There's a lot of stuff that Imissed.
(01:28):
Um, but it was very humbling.
It was very humbling to readthat book.
There was a couple times I waslike, oh hey, like I made the
good call when I ran into thiskind of situation.
There's been a lot of timesthat maybe I didn't make the
best decision.
And which which is kind ofweird.
And I've been the season of mylife has been personal, you
(01:50):
know, whether it's mentalhealth, physical health,
leadership, being a betterteammate, whatever, whatever
that can fall into has kind ofbeen where my mind's been.
So again, kind of going back toI'm in the best place to fully
understand and comprehend thatbook, even though there's a lot
of things that I need to diveinto a little bit deeper, but
the premise behind it has beensuper impactful.
(02:12):
And like I said, that kind ofand like I told you earlier, you
know, when I went down toGreenville for those five weeks,
I didn't know it at the time.
But I don't think I would havebeen as good as a person, not
even leader, not even coworker,just as an individual, had I not
experienced all the things Iexperienced back to back to
(02:32):
back.
And then having a chance tokind of reflect and look at that
book and kind of really dissectthe reasons as to why we
operate at that level and whyit's important to make sure
we're following the standards.
You know, we hold our head allhigh, we we do the right things.
Couldn't have come at a bettertime.
Ty Cobb Backer (02:47):
Yeah, it really couldn't.
That's such a great topic, too.
Um, and I guess a lot of peoplethere's there's there's a
select, there's a few peoplethat would understand exactly
what it is that you're talkingabout.
I was I was I was speaking withwith another business owner
here today, and he's got asizable company, and I think
(03:08):
it's like five brothers, so it'sbeen in the family for a long,
long, long time, and he got it.
And it it's nice to have thesetypes of conversations with
people who are either startingto get it, and and it's it's
it's pretty awesome to watchpeople's eyes open up, but
(03:29):
that's the important theimportance of repeating it.
So I used to be scared,seriously, and Vic and I have
had this conversation over theyears of of you know hosting the
podcast or speaking on stage orjust talking to people in
general, like man, I just Idon't want to be that guy that
you know you follow around thecountry that uh is on stage and
(03:52):
repeating himself.
Like I don't want to be thatguy, and I don't know where that
came from.
But the importance of repeatingthings because you don't know
where somebody's gonna be to bereceptive receptive to to hear
the message, okay.
Same with me.
I'm the same.
Janna for two years has beentrying to get me to read this
(04:14):
book and I will try, I'd startit, and it's like I just wasn't
there.
Yeah, I wasn't there, you know,like it just wasn't clicking, I
wasn't comprehending it, Iwasn't able to listen to it,
right?
You know, wasn't I wasn't ableto hear the message until a
series of events start tohappen.
(04:35):
I'm put in situations orpositions, not not necessarily
bad or negative, butopportunities.
Right?
I'm presented withopportunities where where I have
a something coming up, anopportunity coming up, and it's
like for whatever reason I wason the treadmill and I'm like,
I'm kind of scrolling through myphone and trying to find
something like a podcast orsomething to listen to because I
(04:57):
I I like to try to multitask,you know.
So if I'm working out,especially on treadmill, because
it I can pay attention when I'mon treadmill, but I'm lifting
weights, it's more like musicand stuff to get to get pumped
up.
But when I'm walking, I love towalk, whether indoors or
outdoors.
I try to listen.
I've listened to a lot of greatbooks that way.
And for whatever reason, yougot the your breathing, you got
(05:20):
the blood flow going to yourbrain.
You can for me, I I can absorband and comprehend things
better.
Long story short, I startedlistening to this book, and I
swear she's been up my butt.
Like she's great.
This she's this author, she'smagnificent.
I just and and like I got threeof her books, and I'm like, I
just don't know what you'regetting, like hearing that I'm
(05:42):
not hearing.
Anyhow, I I've started recentlystarted hearing it, like
listening, and and um, and I'mlike, I cannot believe that I
didn't hear this sooner, right?
But it's it, I just I wasn'tthere yet.
Do you know what I mean?
I my mind knew I wasn't readyor something, you know, to hear
(06:04):
that message.
Um, but it it's and ironicallyenough, a lot of her books, her
name is um Bernice Brown.
Brene, Brene Brown.
And she writes a lot of her, alot of the titles of her book is
like Daring Greatly.
And if and if you know anythingabout Theodore Roosevelt, and
(06:27):
if you've ever been to myoffice, I have his um State of
the Union speech on my walls.
It seemed to be three times upthere twice right now, but I got
another version of it, like areal old copy of it, that's
actually like printed on oldnewspaper or something.
I'm getting ready to put up.
But if you read that, and Iwish I knew it word for word,
(06:48):
but that's he's talking aboutdaring greatly.
Okay, and she talks about beingvulnerable, yeah.
You know, which is like a wholenother level of where in this
journey that I'm on, like I'mnot saying I've mastered what
I've been learning to thispoint, but like I'm kind of at a
different, like, okay, now I'mready to get a little deeper,
(07:09):
right?
Brian Good (07:10):
It comes in stages, yeah.
Ty Cobb Backer (07:11):
Like it comes in stages, so like I'm I'm at
this, at this, like, and shetalks a lot about courage.
Okay, like there's a lot ofcatchphrases out there
resiliency and tenacity.
And if you listen to Gary Vee,you hear all these new catch
words that everybody's startingto use, but it's like, what
about just good old school, youknow, courage?
(07:34):
You know, and and she she talksabout it and courage and being
vulnerable and and creating anenvironment where people feel
like they could get vulnerable,sure, you know, and and and uh
rumbling.
She talks about rumbling withvulnerability, like let's
rumble, you know what I mean?
(07:54):
Let's let's let's really let'sstop scratching the surface and
let's really get in here.
Yeah.
And and what is the the root ofthe problem?
Or or you know, having thoseuncomfortable conversations that
we're so used to walking by andignoring, and then it manifests
into something bigger anddeeper and scarier and worse and
(08:15):
all these things, and it's likeyou know, creating an
atmosphere of you know, wherepeople kind of just get used to
being, I don't want to saycalled out on their shit, but
like held accountable.
What's that?
Held accountable, yeah, heldaccountable, you know what I
mean?
It's not a bad thing, and it'sreally and it's this is a
growing moment for you, andthrough pain comes growth.
So if if you're upset with theconversation that we're having
(08:37):
right now, the chances are it'sprobably true, and you don't
like at the very least is a goodthing.
Brian Good (08:42):
Maybe you're receiving it well, yeah, because
there's there's been some sometimes that I've been checked on
like how that hurts, but you'reright.
Oh my god, are you right?
I'm sorry I didn't see it.
Yeah, you know, it hurts tohear, but thank you.
You know, no, absolutely, yeah.
Ty Cobb Backer (08:58):
So I can totally relate to you or what's the
importance of it's just a book,right?
Until you really get in it andand you things start to click.
Speaker 02 (09:08):
Right.
Ty Cobb Backer (09:08):
I love that when it happens, like especially
like when you're in that seasonthat you're in right now, and
all of these Pandora's boxstarts to open up, you know what
I mean?
And all these paradoxes andsayings and sentences and quotes
and meanings to things, youknow, start start to form, you
know, and and you start to formyour up your own opinion about
(09:31):
it and and can really startleaning into it because now it
has true meaning to you, andthis is how you want to live,
and this is what you want tolive by because it makes sense
because I've seen it.
Right, I see it now.
I see it, I finally get it, youknow, and it's really cool when
you can get on that journey,and it and really it it's about
it's about personal developmentand and not being perfect, you
(09:56):
know.
Because I think when I firststarted on this this personal
development journey, I thought Ihad to be perfect.
You know, I can't make anymistakes.
I'm not allowed to bevulnerable, I have to have all
the answers, and that is thecomplete, complete opposite of
what I've learned so far.
And that's where toovulnerability comes into play
too.
Like, I need you to know that Idon't have all the answers, but
(10:19):
I need you to also know thatwe're both going to work towards
finding the resolution to thistogether, right?
And when I said this morningabout like, you know, true, true
humility and but but but a trueculture is when I'm learning
just as much from from my teamas they have from me.
Um, that I'm that's that's whatI mean by that.
(10:40):
It's like I learn just as muchfrom everybody around me, okay.
But I also know that I I needso a couple of things.
Iron sharpens iron, okay.
And this is the thing, and Vicand I have talked about this
before.
If I'm hanging out with fivepeople that aren't so smart, I'm
gonna be the sixth, not sosmart person.
If I'm hanging out with fivewealthy people, I will be the
(11:03):
sixth wealthiest person.
Okay, so I have to continuouslypush myself to stay sharp so I
can push you.
Because if my cup is empty,I'll I I I have to make sure
that my cup is overflowing,right?
So I have enough to pour intoyou, whether it's time, energy,
resources, you know, and andstay out in front of all of
(11:25):
these things to push you.
Because quite frankly, I don'twant to be around five broke
people, I don't want to bearound five other people that
aren't pushing themselves tosucceed, to impact people, to
have a better life, not just forthemselves, but for everybody
else around them.
And if you can surroundyourself, it and it just has to
be a core core group people.
And the thing that I've learnedtoo over the years is I will
(11:46):
never get the entire company toconform to one thing all at one
time.
I have to start with a smallgroup.
It starts with one individualthat is articulating the same
message, okay, and then theyfind somebody and then they
articulate that message.
And it's like this rippleeffect that that that happens.
(12:07):
And where I found that is likewhen I discovered that was like
when we were rolling out a newpolicy or or a new um product or
or a new uh technology.
Okay, it it's almost impossibleto get everybody to conform to
like a new technology.
Like when we started our CRM along time ago, I knew not to
(12:30):
roll it out to the entirecompany because you're gonna
have people that push, that pushback, they don't want to do it,
they're used to doing it theold way, they don't like change.
As human beings, we don't likechange.
Okay, so I knew if I if I wouldroll something out to a small
group of people, okay, that Iknew would buy in, early
adopters, okay.
Simon Sinek talks about thebell curve.
(12:51):
Okay.
So if if you can find the earlyadopters and get them to buy
in, those that are on the otherside of the bell curve that that
usually resist change and andpush back and always want to
poke holes and stuff, whichisn't necessarily a bad thing.
You need all types, it takesall types, takes all of us,
okay.
They're gonna start recognizingthe other group of people who
(13:13):
were the early adopters beingvery successful because it's
never a good idea until youthink it's a good idea.
So if they're like, wow,they're really succeeding over
here, I want to be a part ofthat because I've tried I've
tried to roll things out likemass scale before, and it it it
just doesn't work.
No, right, and then that'swhere it goes back to like the
(13:35):
the culture thing, the KPIs, theSOPs, and all of these things.
It's like you know, if youdon't have the foresight to see
things and keep trying to jamand jam and push and force and
force and force, people are justgonna push back.
And like I said before, it'snever a good idea until we think
it's a good idea, even thoughyou've been telling me all along
(13:57):
that I should be reading DaringGreatly, okay.
And she's been trying to jamthat shit down my throat for two
years, yeah.
Until I thought it was a goodidea, it wasn't a good idea, and
finally I read it, but I wasmore reset.
Now it's a good idea, right?
Now I'm ready for it.
Yeah, you know, and I've seenher, Jana, apply these
principles in her own life andthe things that she does.
(14:18):
So I want a part of thatsuccess.
I want what she has.
Brian Good (14:22):
Right.
So well, that's important too,is again kind of going back to
the state of mind and and thereason, the reason why, right?
Because you're not going toabsorb and you're not going to
apply unless you think it's agood idea.
Right.
Right.
So it might not be the rightfor me.
Had I read that book a yearago, it wouldn't have, I'll be
honest, zero impact.
It wouldn't have.
I know who I was then versuswho I am now.
(14:42):
And I know 100% certainty thatnothing would have came from
that.
It would have gone on a shelf,I probably would have never read
it again.
You know what I mean?
Kind of maybe the samesituation.
I know you're kind of weirdwith books.
You'll read them over and overand over again.
You know, um, so maybe not thesame for you, but you know, my
learning style is definitely alittle bit different.
Right.
And I'm still definitely new tothis.
I mean, I'm still wet behindthe ears, let's be honest.
You know, as far as being in aleadership role or capacity,
(15:05):
it's been three years, I think.
You know, and what started outis like, hey, I have I have
something to offer that I thinkthe rest of the team can
utilize.
Like I'm kind of here to maybejust train my system or my
process a little bit.
Had I known then what I knownow, you know, my my position
might have been a little bitdifferent.
I don't, I did not and stillprobably don't fully understand
(15:26):
what it means to be in a rolelike this.
Ty Cobb Backer (15:28):
Yeah, you know, no, and it's not comfortable.
It's not, you know what I mean?
And that's why we say you gotto get comfortable being
uncomfortable.
Yeah, because it it's not easy.
Nobody wants to pick a book up,nobody wants to read a book,
nobody wants to retain the book.
At least I didn't at first.
Now I enjoy reading books.
Now I break a highlighter out,I get a pen, I have a notebook,
I keep notes in my phone all thetime.
(15:50):
I have my own opinions, I havemy own theories, I've created my
own theses.
You know what I mean?
I I've I've, you know, the morethat you dive into this
personal journey and and want todevelop and become a better
person and and find out like,you know, why we're here.
You know, I was talking to thegentleman over here.
It's like, I've had a lot ofmoney in the bank and I have
(16:11):
been at my most miserable.
I've been at I've been sounhappy.
I have been broke as a joke,but couldn't have never been any
happier.
So I do know it's not evenabout the money, it's not about
the the dollars that I have inmy bank account, it's the amount
of people that I've impacted.
Right.
It's the amount of lives thatI've touched that gives me my
true wealth and where where Iseek my my true success is in
(16:35):
the the amount of people that Ithat I have impacted.
And and as you're on thisjourney and as you're absorbing
these things, you're gonna startjamming out and be like, okay,
I have a room full of peoplethat are starving to become
better salespeople.
Okay, and when when thatparadigm shift happens, okay,
(16:55):
all of the other things that youare so self-consumed with no
longer become paramount, whetherit's I need to make more money,
my car's broken down, I'mbeyond on my rent.
Like all of those things justseem to start taking care of
themselves.
I don't know how, I don't knowwhy, and I really don't want to
start questioning that.
But I do know when I started topour myself into other people,
(17:17):
even when I didn't have it, evenwhen my cup was half empty,
okay, I would still suit up,show up, just like I did this
morning.
I'm I'm running on about twohours sleep.
There's some shit going on allweek.
And this would have been theweek for me to not want to show
up and do this shit right andtalk about this shit.
Yeah, you know what I mean?
But I suited up, showed up, andnobody knows any different.
(17:38):
Nobody knows any different.
I'm still here, I'm still hereto to to make an impression, to
lead by example.
Speaker 02 (17:45):
Right.
Ty Cobb Backer (17:45):
Okay.
Like I wouldn't expect you toshow up if I wouldn't have
showed up on two hours of sleep.
Speaker 02 (17:52):
Yeah.
Ty Cobb Backer (17:52):
Like, I how would I expect you to do that?
Like, I understand shit goes onin life, but we also have
responsible with responsibility,you know, to to be here, to
show up, to, to, to makepayroll, to do the things that
sometimes seem almostimpossible, but it always seems
to work out.
And and and what what I wastalking about earlier, too, like
we only had culture for formany years.
(18:13):
There was no SOPs, right?
The this the standard was wasall hearsay.
Yeah, you know, and it was veryfluid.
It was not static whatsoever.
It changed however the windblew and however I felt that
day.
Yeah, okay, we're gonna startdoing it this way now.
Speaker 02 (18:29):
Sure.
Ty Cobb Backer (18:29):
You know what I mean?
And it can still be like that.
Don't don't get me wrong.
Um, and it will always remain.
I will never want, you know,our our our culture to to remain
static, right?
Okay, different people comeinto the fold, different seasons
of life happen.
I get older, I mature, as Imature, the company matures.
What worked six years ago won'twork six years from now.
(18:51):
Like it will stay fluid, youknow, but and but that's the
beautiful thing about it.
It's like, and I almost Ialmost look forward to not every
challenge, okay, but like Istart to look forward to
challenges to try to figure outbecause, like we talked about
before, and I know you've heardus talk about this.
Like, I stopped looking at shitlike why is this happening to
(19:14):
me?
Yeah, but more in terms oflike, why is this happening for
us?
And I've even gotten myselfexcited, no matter how horrible
the situation was that I've gonethrough.
And you can ask Vic this.
I'm like, dude, I can't wait tosee what good comes out of
this.
Yeah, what good is going tocome out of this, even though
you can't see it, you know,there's no way something good's
(19:34):
gonna come out of this one, man.
Like, there's no way, right?
Like we might be going to jailover this one, you know, or
whatever the case might be.
But then all of a sudden, it'slike, man, this like I learned
so much through so manymistakes, so many errors, and
the worst things that I thoughtat that time turned out to be
some of the greatest, mostly thegreatest things that that have
(19:55):
ever happened to me.
Yeah.
unknown (19:58):
Yeah.
Brian Good (19:58):
Well, I remember oh, Chuck when his fucking truck
broke down.
And the only thing you couldsay is how blessed are we?
Yeah, how fortunate are we?
Even on the phone call withJana, it was the same thing.
I think she actually repeatedwhat you said before she heard
you say it.
You know, you both have thatmindset, and that's that's a
real ride or die there, man.
Listen to some of your guys'stories is absolutely wild,
(20:19):
yeah, incredible.
But it's funny, like when youget both of you together, and
it's almost like one brainsometimes.
Ty Cobb Backer (20:24):
Yeah, no, yeah.
Well, she's been in.
She used to drive things whereI had a driver's license.
Yeah, I lost my license for along time, and she was uh my
chauffeur for the longest time.
But what her point was, therewas many years ago where I
wouldn't have had a truck thatwould have broke down, yeah.
You know, and how blessed werewe to have a truck, poor ties,
got a truck, broke down outsideof Rolling, North Carolina, or
(20:48):
wherever the hell we were,right?
Coming back from a roofingconvention.
You know, how dare me bitch andcomplain that Chuck broke down
on the road.
We had a truck for him to drivedown, what or uh Fort
Lauderdale, no, Orlando,Florida.
We were coming out of Orlando,I think.
Brian Good (21:05):
No, no, no, no, we were in Greenville, okay.
Ty Cobb Backer (21:08):
Greenville, South, wherever we were, right?
Got a team down there, andthere would have been one of
those moments about 10-15 yearsago where I would have totally
lost my shit or panicked.
How would I get this truck outof the Carolinas?
Okay.
And I'll give you a littlesynopsis of the story.
So Chuck left before us, andhis truck broke down.
(21:31):
He calls us, where are you guysat?
We're about an hour behind you.
So we get up to him.
Actually, no, Brian and I turnaround.
We went to a U-Haul, picked upa trailer.
I thought I'd be slick Willyand drive about an hour south.
Picked up a trailer at U-Haul,bought this really nice, they
had one of these trailer hitchesin there that I've always
wanted.
You know, this big, bright,shiny, adjustable thing.
(21:52):
I thought, yeah, freaking thingcosts 400 bucks, cost more than
rent renting the freakingtrailer.
And right before I swear toyou, before I walked into that
U-Haul, I looked up at the skyand I was like, thank you, God.
Thank you for the opportunityto be able to turn around in my
brand new shiny truck and walkinto U-Haul with a valid ID, put
(22:15):
it down on the counter, andrent a freaking trailer.
All proud.
We're making it.
I'm doing big boy shit, right?
I'm I'm I'm adulting.
We get up, back up, turn backaround, get back up the road.
We back the trailer in, truckwon't start, can't get the
truck, finally get the truckgoing, get it halfway up on the
(22:35):
trailer, and realize thetrailer's too short.
They gave me a trailer that wastoo small.
Still not losing my shit.
Still did not lose my shit yet.
Next thing I know, this bigass, I don't know, we call it
Penn Dot truck down there.
I don't know what they call it.
Some kind of Dell dot V dotSouth Carolina Department of
(22:58):
Transportation truck comesrolling up and uh big lights
comes out, good old Southern boywith a southern draw.
How you boys doing?
Mind you, we're on, I don'teven know, 95 on the side of 95
or 81.
And I mean, traffic is justburning by us.
And we're barely off the road.
And uh we're like, well, we'vehad, you know, we've had better
(23:21):
days.
And he comes up and he actuallytries to help us.
So he pulls his truck becausehe didn't believe that the
trailer was too short.
And I'm like, listen, it's tooshort.
And it was a mess because I hadto disconnect the trailer from
my truck, try to jump the truck,park next to the truck to keep
it running because the automatordied.
I'm up on the side of the hill,get the truck, trailer pops up,
(23:42):
almost goes out into thehighway.
I mean, it is a complete shitshow.
Okay, complete shit show.
So he thinks that he he can doit.
Listen, we've already triedlike this guy, Southern
Hospitality, like he's reallytrying to help us out.
So he gets his big ass truck upon the hill.
We attach my truck to thetrailer so it doesn't go back
out into the middle of thehighway again, and we get it up
(24:05):
there, and it is literally fourfeet too short.
I shit you not.
Brian Good (24:09):
Wasn't gonna work.
Ty Cobb Backer (24:10):
Okay, still not ready to give up yet because I'm
I'm I'm you know verydetermined and willing to make
this work.
So we discovered that we can'tget the truck on the trailer.
So I call Corey, and Corey'snot here today.
I'm like, Corey, listen, I'mgonna need you to drive to North
Carolina tomorrow and pick upone of our trucks.
(24:32):
No problem.
Picks up the phone, he's superexcited.
I think he even left that nightto go get it.
We get everybody back in thetruck.
I got the trailer I'm takingback to York because I am not
driving south anymore.
So I'm driving to York withthis trailer on the back of my
truck.
I don't know how many exits orhow many miles we get up the
road.
Chuck's like, I left my cellphone in my truck.
Brian Good (24:54):
We were we were probably 45 minutes down the
road.
Ty Cobb Backer (24:57):
He's like, Don't worry about it.
Hasn't spoken to his old ladyin about four hours.
She has no idea where he's at.
I'm like, dude, we gotta goback.
We gotta go back.
So we were in one of thosestretches of highway where
there's like nothing, no exits,no gas stations, no nothing.
Then we're just driving andwe're driving and we're driving.
And there was a moment where Iwas gonna call Chuck a few
(25:21):
choice words, but I didn't.
But I did bust his balls alittle bit.
So we get up there, we turnaround, we go back, get his cell
phone out, and then we startheading back home.
But but the point is, I've somany times have made so many
situations so worse than whatthey needed to be.
I have blown things so far outof proportion.
(25:43):
Okay, it doesn't matter.
I've gotten in jackpot, I'vegone to jail.
Seriously, have been arrestedfor things that people have done
to me, but my behavioroutweighed what they did to me.
Like I've blown things out ofproportion, made them so much
worse.
And it's like, until I'veactually got to see my behavior
(26:05):
in somebody else, like I've beenable to like levitate above me
and watch other people'sbehavior and say, ooh, that's
me.
Brian Good (26:14):
Can confirm I've done that, can confirm.
Ty Cobb Backer (26:17):
Do I look that horrible acting that way?
You know, until because I'm aknucklehead, it takes me a long
time to drill things in hereuntil I actually see it, you
know, sometimes.
But my point of all that is iswe got home, we had a good time,
everybody was safe.
Chuck's truck got home.
Um, I ended up with a $450really cool ass trailer hitch
(26:40):
that I didn't need, but it'sstill on the back of my truck,
right?
It's a trailer hitch I'vealways wanted.
I've seen it on like someinfercial or some shit at
midnight um on TV.
But um, anyhow.
Brian Good (26:53):
Blessed.
Ty Cobb Backer (26:53):
Yeah, blessed.
Beyond blessed.
I mean, seriously, beyondblessed.
I mean, and and to have youguys and everybody show up today
um to to listen to me talk,most of you guys have have got
to experience a lot of that.
Um, but to see the the teamshow up and McKenzie told me,
I'm assuming all the girls inthe office showed up today
because she she had to dropSkylar off at work and she got
(27:17):
there and the office was lockedup.
So um how how blessed are we tobe able to to to do that where
everybody could come down hereand get some breakfast.
And I would have never thoughtthat 20 20 years ago, I would I
would have never thought wewould be where we're at today,
let alone I I would have neverthought I would have would have
made it this far.
Yeah, you know, in life ingeneral, and and uh to to talk
(27:41):
about being being a dad, youknow, what what being a dad's
about today and having thatintentional time with my family,
even if it's just for fiveminutes and having the right
woman in your life, yeah.
You know, because that none ofthis would be possible if I
didn't have the right woman inmy life.
And getting back to likesurrounding yourself around, you
know, winners.
Okay, if Janna would have beenbitching about me working all
(28:01):
those hours and you know,harping on me because I'm never
home, and and you know, she knewwhat she signed up for.
Yeah, I knew what I knew whatwe were in for, and and her
support, love, and and andkeeping the household on
lockdown and taking care of allof us, you know, and help
motivating me and and keeping mein in a good mind, head space,
(28:21):
and spirit, and and all thatgood stuff.
And and uh, but just to beblessed to have that and and the
team and and to have the impactand inspire, hopefully inspire
somebody to to want to dobetter.
You know, so yeah.
What else?
Brian Good (28:39):
What else you got?
Ty Cobb Backer (28:40):
I don't know.
Brian Good (28:41):
I love that shit, dude.
I do.
I do.
I think I saw Ben Kitlin comein a little bit ago.
Ty Cobb Backer (28:45):
Okay, but that was the chuck in a truck.
The chuck in a truck chuck didget a tattoo on his neck, I
swear to god, of Charlie Brownchucking a truck on his neck.
Where's Chuck?
Brian Good (28:54):
He's chucking a trailer now.
I think that's chucking atrailer.
He's chucking a trailer.
Ty Cobb Backer (28:58):
Chuck in a truck.
Brian Good (28:59):
Nope, I think he's in Harrisburg actually.
He's leaving, he left.
Ty Cobb Backer (29:01):
Yeah, yeah.
Brian Good (29:03):
No, we've had we've had some interesting times.
Ty Cobb Backer (29:05):
Yeah, that was yeah, you know, but it happened
for us.
Brian Good (29:08):
Yes, and I was thankful because that was I
mean, I've seen Chuck inpassing.
That was the first opportunityI actually got to like be around
him.
And for those of you that don'tknow Chuck, he looks rather
intimidating.
He looks like he could be anasshole.
Yeah, he is the sweetest guy,and I have nothing but the most
love and appreciation for him.
In that short little week, likeI knew everything I needed to
know.
Yeah, like and that's that'ssomething to talk about too is
(29:31):
the the talent, not only thetalent that you receive, but the
quality of people we have.
Yeah, I mean, most peoplewouldn't believe it, right?
You know, it's just incrediblehuman beings.
Ty Cobb Backer (29:39):
Yeah.
Well, Chuck is another example.
Like Vic had his own businessand came to work for us because
he wanted to be a part ofsomething.
So did Chuck.
Chuck was in our same industry,had a siding business, uh,
decided to um we kind ofacquired what business he had,
and and he came to work for usfull time.
Now he manages basically ourmid.
Atlantic region.
(30:01):
Yes.
Uh on the uh siding exteriorportion of things.
Uh Jim Roast, he's another onethat that had his own business.
Glenn Orr.
Glenn Orr and I used toexchange work, share labor, and
work for the same people.
And and had just, and becausewe were cordial and respected
each other's footprint, um, wewere able to have continue that
(30:23):
that relationship to where it isnow.
And as you know, Glenn is ouryou know, general manner, he's
my punching back.
Like when shit goes down, Icall Glenn.
And and because of what webuilt here and because of of
Glenn and the Chuffs and thegyms of having that business
mindset, they know how shitshould go.
Speaker 02 (30:40):
Right.
Ty Cobb Backer (30:40):
You know, and that's a hard quality to find in
somebody and teach somebody.
I mean, it is a skill,fortunately, it is a skill.
Yes.
And and to have something thatthey want to be a part of,
something bigger, somethinggreater, a bigger impact, right?
You know, and and to be thebest of what we do.
And and we really believe that.
And the beautiful thing aboutthis is like I was telling
somebody earlier today, it'slike, I feel like I still feel
(31:01):
like we're just getting started.
Like I'm whether it's mypersonal development journey
that I'm on right now, like I'mI'm just scratching the surface,
like I'm still learning shit.
Yeah, you know, every day I'mstill learning something about
myself or I my opinion changeson something, like, oh shit,
yeah.
Brian Good (31:18):
You know, that's important.
You know, a lot of people arevery self-unaware.
You know what I mean?
And I don't think you'reactually gonna have that moment
of true, true growth until youactually have a chance to
reflect upon oneself.
Yeah, right.
Until you understand yourself,or at least understand the way
you think and how it couldimprove, right?
Yeah, you know, and so there'speriods again, much like
seasons, there's gonna beseasons in your life where you
(31:40):
have to reflect about certaindifferent personality traits,
maybe the way you think aboutsomething, or you might be a
little ignorant to onesituation.
Gotta be open minded.
Ty Cobb Backer (31:47):
Yeah.
Have to, yeah, for sure.
You gotta keep an open mindtoo.
That's that's probably thehardest part because I'll get
stuck on something, you know,and just think that's the only
way that that it's gonna godown.
And and uh, but but from trialand error and making a lot of
mistakes, I I usually try tokeep an open mind for the for
the most part, and I don't reactto to things, you know, um
(32:09):
knee-jerky as I used to.
Brian Good (32:11):
That's a skill.
Yeah, that's a skill.
I know I'm very was like stillkind of am a little obvious.
I'm very reactive, I'm veryreactive individual, something
I'm personally working on, butlike that's to come out of that
mindset.
I mean, that's that's sometough questions in the mirror.
Yeah, you know, yeah.
Ty Cobb Backer (32:26):
I used to get a phone call and somebody would
tell me something, and thatwould be like the only thing
that I heard, and I would makeanother phone call and start
screaming at somebody, you know,but not even listening to the
other side of like what may havehappened, you know.
And I've done that so manytimes and have owed apologies.
It's like, dude, I am so sickand tired of telling people I'm
sorry.
You know, and it's just easierto kind of like, okay, let's I
(32:49):
gotta be the the remediatorhere, you know, the the the guy
in the middle and just kind oflike listen and decipher and and
form my own opinion becausethere's always you know that
side of the story, that side ofthe story, and somewhat the
truth in the middle, you know,and and to to try to not react
so much, you know, because thisis the thing, dude.
I used to get so stressed out.
(33:10):
I mean, so so stressed out fordays, for weeks.
One little thing would happenin my day, my entire day,
sometimes my whole week would beruined just because of one
situation or one comment thatwas made, or or it, and then I
would try to make sure that Iruined everybody else's day, not
even knowing that I wasactually doing that.
Like I had no idea that miseryenjoys company.
(33:34):
You know, because I'mmiserable, you're gonna be
miserable.
You know, I've done that to myfamily, I've done that to my
kids, I've done that to myco-workers.
Like if I had a bad day, I'mgonna go home and make sure
everybody else has a fucking badday too.
Yeah, you know, like fuck that.
And I understand too when daddygets home, he sets the tone,
and it's no different, you know,when I'm at work, you know,
when I was talking the otherday, it's like, you know, maybe
(33:55):
there were some things that Istarted to lose enthusiasm over,
you know, our community eventsand the inshore classic and you
know, the things that we sponsorand stuff like that.
And it's kind of like I feltlike I was handing the torch
off, but like some things, youknow, and I'm reminded, you
know, the CEO, the chief energyofficer, it is my job to
rekindle that enthusiasm everynow and then.
(34:17):
I gotta check back in and belike, yo, how are we making out
with this and how are we doingwith that?
And it's like, and sometimes Igot to get back in the trenches.
Yeah, sometimes I need to bethe one that are throwing
t-shirts at the boats as they'recoming into shore.
You know what I mean?
And it, and and I got that Igot to experience that this
weekend, you know, and it feltgood not necessarily
(34:37):
participating, but actuallybeing like a spectator and able
to network and you know, speakand have conversations with
people about whatever, like theydidn't even know who I was.
It was great.
Yeah, you know, I'm just somedude, random guy here handing
out TC Backer t-shirts, youknow, and and it was nice to
just kind of connect with likethe ocean city fishing community
(35:01):
at that level.
Yeah, you know, and and now Istarted thinking I came back and
I told Amanda, I'm like, look,we need an SOP for this.
I know this sounds completely,totally ridiculous, but like we
need the red tent, we need theblack tablecloth, we need
business cards, we need we needall of these things because
that's that's just what itshould be expected at these
(35:23):
things.
And I I forgot my businesscards.
You know what I mean?
So for me, my experience downthere was like I, you know,
fortunately I got my digitalbusiness cards, but you know,
but with more intentionality,like we're not just there to
sponsor the thing.
Let's actually try to get anROI out of this.
You know what I mean?
It's touch points, yes, brandawareness, yes, that's great.
(35:43):
But if we can kind of go downinto these things that we do
that we don't take advantage of,like like this here, like what
this is Lori Lori set up anetworking event for us.
And I don't know if anybody'sever heard your network is your
net worth, okay?
It's because of the people thatwe do work for today that that
who that is what made us who weare today.
And it's half of these peoplethat are in this building we do
(36:05):
business with today.
So our net worth wouldn't behalf of what it is if it wasn't
for half these people in here.
And why is that?
It's because at some point intime I've networked with half
these people in this room,right?
You know what I mean?
So she's teed up an opportunityfor us.
Are we gonna just sit here andrun our mouth on a podcast, or
am I gonna go out here and rubelbows with every single vendor
that's out here and make newcontacts?
(36:26):
And if I just choose to sitthere, then that's on me and
I'll get nothing out of it andI'll say this sucks.
But if I can put myself into,because it's very uncomfortable.
I don't like people, I don'tlike to talk to people, I'm very
introverted, believe it or not.
But if I can step outside mycomfort zone and go over here
and introduce myself to thelumber yard, they might have a
product that my lumberyard thatI use don't currently have.
(36:49):
They might have better pricing,they might who who knows what
what the possibility is until Istep outside my comfort zone and
walk around the building hereand introduce myself to people
because this is the deal.
Somebody else said this, andI'm gonna get off topic here a
little bit.
Like it's one thing to have acompany brand, okay, but the the
the more powerful brand is apersonal brand.
(37:12):
What is your lasting impressionthat that that individual is
going to think about you whenyou walk away from them?
Are they going to want to dobusiness with you?
Because people do business withpeople, people do business with
people they know, like, andtrust.
They don't necessarily dobusiness with that, they do
business with this, they dobusiness with him, they do
(37:33):
business with him.
It's a personal brand is moreimportant than the company
brand.
And that's the thing I learneda long time ago.
Like, I can't hide behind thecompany brand.
I am the brand.
All eyes are on me at alltimes, and that's a lot of
weight, it's a lot ofresponsibility, and I got to
(37:54):
make sure the red and bluesaren't showing up behind my car
like they used to, you know, andI bring that up a lot because I
got to keep that shit on theforefront of my mind.
It's been 20 years, but I got Ican't forget where I came from
either.
You know, I've been given asecond chance here.
What am I gonna do with thisopportunity?
Right?
I've been blessed with thegift.
I was mechanically inclinedwith my hands to build roofs,
(38:14):
build houses, put windows in,right?
And I need to pass that on tothe next generation.
Whether it's my salestechniques or how I install
shingles, because when I'mtaught, I need to teach.
And that's why we got todocument that shit so we can
pass the torch on to somebodyelse.
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