Weekly Wins, Losses, And Real Growth

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We reflect on six seasons of consistent creation, why vulnerability beats polish, and how real accountability changes behavior. The talk moves from viral mistakes to practical resets, from empathy as a learned skill to redemption earned over years.

• consistency as a trust contract with listeners
• authenticity over optics in personal brand
• the two‑minute reset for breath, movement, posture
• input hygiene and fiction at night for better sleep
• choosing happiness as a performance edge
• CCM’s accountability and the one‑thing focus
• Exhale retreat, fear management, trust in training
• gratitude, humility, and long-haul redemption

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Episode Transcript

Ty Cobb Backer (00:00):
And we are live.
Welcome back, everybody, toBeyond the Tool Bell episode
306.
I'm your host, HiCob Backer,and thank you for joining us on
this Wednesday edition.

unknown (00:28):
Welcome to Behind the Toolbox, where the stories are
told, the conversations arereal, and postsites continue
live, draw, and I'll talk.
Every week, post-TyCob Backersits down to bring you the
stories, the struggles, thelessons learned, and the win.
No filters, no scripts, justthe truth.

(00:49):
Please welcome your host ofBehind the Tool Belt, Ty Cobb
Backer.

Ty Cobb Backer (00:53):
Hey, hey, hey, welcome back on this wonderful
Wednesday edition of BeyondToolbelt episode 306.
As we're wrapping up, we'rewe're considering our year
season.
So we're we're wrapping up ourfifth season here.
We're getting ready to we'reapproaching our sixth season of
um Bianca toolbelt.
And we thought, why not reachout to Eric?

(01:15):
Because Eric has always beenone of our favorite guests on on
the on the show here.
And uh, you know, maybe we canmaybe we can do a little bit of
reflection over the years.
Because Eric, you were you wereprobably one of the first
people to come on the show, youand Paul, I think, back a couple
few years ago.

Eric Oberembt (01:32):
Oh, really?

Ty Cobb Backer (01:33):
Yeah, yeah, yeah.

Eric Oberembt (01:34):
You know what's funny is that you're going into
season six at episode fucking800, and I'm on season seven of
my show, and I'm at like episode170.

Ty Cobb Backer (01:46):
We move slow.

Eric Oberembt (01:47):
We we move yeah, you move really fast, like you
kick ass, and fucking you youget them in, like you get them
going.
Like I'm I'm letting thembreathe now a little bit.
Yeah.

Ty Cobb Backer (01:56):
There's nothing wrong with that, you know.
There's and the more we do thistoo, the more we we realize
about so many different things.
There's so many differentthings that that are going on
and things, updates that you gotto juggle, whether it's with
StreamYard or Facebook orwhatever.
And and we've learned so much.
And I've been doing a lot ofthese by myself on just my my

(02:17):
thoughts.
I'll have a thought in themiddle of the night, I'll jot
things down, and then it'll betoday's episode of behind a tool
belt.
And we've been getting a lot oftraction that way too.
And and believe it or not, Ididn't think I'd be able to run
my mouth by myself for for anhour.

Eric Oberembt (02:31):
And well, if you would have asked me, I would
have told you you could.
Really?
Okay, yeah, fuck yeah.
I don't know, I don't knowwhere that limiting belief came
from, but yeah.

Ty Cobb Backer (02:42):
But my my um, you know, because I'm an
introvert, so I of course I Inegative talk to myself all the
time.

Eric Oberembt (02:48):
Not here, you're not.
Yeah.
I'm the same way, right?
Like I'm an introvert bynature, but you put me on here
and it's like, let's fucking go,right?
Like, so no, it it changes likea flip switch is switch flips.

Ty Cobb Backer (02:59):
I think when we have to, when we when we have to
to to suit up and show up,we're there.
We're okay, let's do this.
We know we got to do this, andwe're entertainers, we're people
pleasers, we're we'reeducators, you know, leaders,
and and we when when things getwhen when things get tough, the
the the the tough get going kindof concept, I think, where it's
like, you know, I don't have todo a podcast every week, but I

(03:22):
I think I do it because it isstill very uncomfortable for me.
And it's like we were gonna wewere gonna not do one one time.
We were driving back fromGreenville, South Carolina, and
I was torturing myself goingback and forth, like I'm gonna
do it, I'm not gonna do it, I'mgonna do it, I'm not gonna do
it, I'm gonna do it, I'm notgonna do it.
And it was like almost like thesituation where I wasn't gonna
go to came in with you.

(03:43):
And I felt like there's no waywe're not gonna not do this
because then not that I would bequitting, and we've been on
such a a run here for almost sixyears weekly.
There has not been a week thatwe missed.
And you know, I was trying toexamine, I was making excuses.
I was like, Well, you know,it's just an ego and pride thing

(04:03):
that you got to do this everyweek, you know.
And like I was just going backand forth, back and forth, but
it it it's more like there areactual people that like follow
this every week, like they'rewaiting.
So that this has become waymore than how I feel today.
If I want to, isn't that weird?
Yeah, to think of.
Yeah, right, yeah, totally,totally.

Eric Oberembt (04:27):
A lot of people call me and say the same thing.
They're like, We do when's thenext episode coming out?
I'm like, who fucking like youcan't give a shit?
Like, why do you care?

Ty Cobb Backer (04:34):
Seriously, and and we I was getting text
messages because you're late.
Um, you know, where where areyou at?
What's going on?
It's like, dude, like we'redoing it, and we were driving.
We did it live while I wasdriving.
Vic hooked up a um what thehell is that cam called?
The go go pro cam on the thaton the dash there.
And there I'm dribbling my liponce again.

(04:56):
I pulled through, you know, tobe able to win my mouth for a
good 40 minutes as I'm driving.
And it, I'll be honest withyou, it was a good one.
It we got a lot of people werelike, yeah, I can really relate
to that because all I simply didwas was talk about like how the
ebbs and flows of my week,like, you know, it it started
out great and it went to shit,and what I did to to kind of

(05:17):
turn it around, what I learnedfrom it, and here we are, we're
heading back home.
And and uh people can relate tothat, I to that authenticity of
you know, it's not scripted,it's it's where I'm just at.
And a lot of my team watches itjust to see where I'm at.
Where's where's Ty's head atthis week, you know, because
what is he gonna get us into, orwhat is what is he gonna get us

(05:39):
involved in?
And it's actually become like atool, you know, for our team to
watch too, because we talk alot about you know, leadership,
and I'll talk a lot about likewhat I'm reading, who I'm
studying today, and and thisweek, or what what I discovered
about myself and what I've doneto change some things and and
old habits that I've I've triedto to break and filter in, you
know, good habits and and thingslike that.

(06:01):
And so people are gettingsomething out of it.

Eric Oberembt (06:03):
So so speaking on that, yeah, you know, just
talking about like the weird theweird episodes or posts or
whatever that like get traction.
I don't know if you saw thatpost that I made when I was in
the airport.
Did you like when I was fuckinglike I lost my shit on the
fucking like I didn't actuallylose my shit on them, but like I
about did whatever, right?

(06:24):
It was a long post.
But I I just pulled it upbecause I've never gotten this
many views on a post in my life,right?
And I remember, like, I don'tknow, three days later, it was I
looked at it, it was at like11,000 views, right?
And I was like, God damn,right?

(06:45):
And I had a few people thatwere like cunty in it, like they
were kind of shitty.
And I'm like, I made this wholething that said, like, I was an
asshole, and like I I realizedit, and like I need to adjust
and I need to work on myself,and like we all need to do that,
right?
Like, that was the premise ofthe post, right?
And of course, there's stillpeople that are like, you're a
piece of shit.
And I'm like, Oh my god, you'rea fucking piece of shit.

(07:05):
I hope you die.
Um, you know, like that's yourfirst reaction, right?
Like, I just I want to fuckingchoke those people.
But so literally two days ago,I looked at it again and it was
at 35,000.
Oh my god, right?
And so I'm like, geez, likewhat the fuck?
I just opened it up because youwere talking about it.
No, you can't see it.

(07:26):
86,000.
Wow.

Ty Cobb Backer (07:31):
And that's on Facebook.

Eric Oberembt (07:32):
Yeah.
Wow.
Isn't that crazy?
I've never had anything go likethat.
But to your point, the reasonthat I say it is because like it
was all about screwing up,right?
It was all about like making amistake, identifying the
mistake, trying to fix amistake, right?
But of course, according topeople, I didn't fix it well

(07:54):
enough because I didn't march myhappy ass back up to the Amex
Club and fucking say I'm sorryto the bitch that fucking
wouldn't let me in three hoursbefore my flight.
But anyway, like, but it's justinteresting that like those are
the things that that peoplewill connect with and relate to,
right?
Because people don't connect onyour wins, right?
They don't care about like,look how much money I made, or
look, look, you know what Imean.

(08:15):
Look at look at what I did orhow how awesome I am.
They connect on shit of like,oh, he fucks up too.

Ty Cobb Backer (08:22):
Yeah, for sure.

Eric Oberembt (08:23):
Did your screen just go yellow?
Um, I don't know.
Okay, it's just me.

Ty Cobb Backer (08:28):
I was looking at you, I could have.

Eric Oberembt (08:30):
Oh no, my whole screen just went yellow, but
anyway, go ahead.
So, yeah, anyway, I justthought that was crazy.
86,000 fuck.

Ty Cobb Backer (08:36):
We did a couple few episodes ago, we were
talking about like uh socialreputation and and personal
brand.
And I think getting out thereand being vulnerable, like the
fearless 44 is a good come outof my shell opportunity for
people to get to really see, andespecially when I I brought
Jana up because Jana is the mostauthentic person that I know.

(08:58):
I mean, she'll get on, she hasno idea what the hell she's
gonna talk about.
She doesn't think about it.
She usually has one of ourgrandbabies with her, and they
are the ones talking about,like, oh yeah, we went to the
zoo today, and you know, andpeople like love it, like they
hate it when it's over.
And like they reach out to herand ask her, like, when are you
guys gonna do another Fearless44?

(09:20):
It's like, it's like that realTV.
I don't know what what it is,but like that is more important
than us as business owners oreven salespeople within an
organization to put themselvesout there as genuinely as they
possibly can, showing theirfamily, like your your your um
Sunday Sundays that you havewith Tegan, right?

(09:42):
Like that's what people want tosee.
Those are probably some of yourmost engaged posts that you
have.

Eric Oberembt (09:48):
Not not anymore.
Not anymore, not anymore.
They used to be, uh, but notanymore.
I get the same, I get the sameengagement on almost every
single one of those now becauseit's the same people that see
it.
Seems like it's the same peoplethat see them that enjoy it.
It's not bad.

Ty Cobb Backer (10:05):
No, it's viewer fatigue.
So now you need to come up withyes, like if you're trying to
promote your personal self, ornot even like I hate to even put
it that way.
Like you're trying to I knowwhat you mean, though.
Yeah, you you got to come upwith something different.
Yep, you know, and because whathappens is it it's no different
than a billboard.
Our billboards, we switch thecolor of our billboards because
you just don't even you driveby, you don't even see it

(10:26):
anymore.
It's called a patterninterrupt.

Eric Oberembt (10:28):
Yep.

Ty Cobb Backer (10:28):
You know, so sometimes you got to switch up
whatever it is that you've beendoing for a while, but it's that
it's that real life, authenticstuff, you with your family
talking about, you know, Ididn't have a win today, I I I
behaved very poorly.
So many people can connect tothat, you know, and the people
that that act like they can't,they do, but what they they've
already envied you for whateverreason, and they're just like,

(10:50):
aha, he is a piece of shit.
I told you he he's tellingeverybody he's a piece of shit.
I told you, you know, it comeon, right?
Like you've never screwed up,you've never pulled, you know,
pulled out in front of somebodybefore.
And those are the people thatprobably annoy the shit out of
me the most.
I've gotten better, I'm notperfect about this, but like if
I see someone that pulled out infront of me, I kind of just

(11:11):
give them a wave, like I I yeah,I just did that an hour ago to
somebody.
You know, I sorry, sorry, youyou you're you're good.
Plenty of space, plenty ofroom, just hurry up, get out of
the way, you know.
Um, but it I think what it'snot even forgiveness, it's just
empathy.
You know, like let's let'slet's chill out on everybody.
Nobody's perfect, right?

(11:33):
And but I think other peoplewant to know that other people
aren't perfect too.
And I think that's what reallyresonates with people because
you were like, you know, I Ireally screwed up today.
I I lost my shit.
I knew I shouldn't.
And it's like as as we getolder and mature, we know it
more, at least and and I'mpretty sure you do.
I identify it a lot quicker,like halfway through my rant,

(11:56):
I'm like, shit.

Eric Oberembt (11:58):
But we only do because we put work in to be
able to identify it, right?
Because there's still so manypeople out there, like it
doesn't just come with agebecause like some people become
fucking shittier with age.
Yeah, you know what I mean?
Like, but if you don't actuallyput the work in, which I know
that like you and I have bothdone work to be able to try and

(12:18):
become better, because like thewhole thing with empathy too is
something that I talk about alot, right?
Um but it it is a learnedskill, and it's not something
that comes naturally to mostpeople, most people, but if you
can if it it doesn't happenimmediately, right?
Like it for me, it's like thatguy cuts me off in your in your

(12:40):
example, and my my my firstthought is you son of a bitch, I
am going to floor my fucking6'2 into the back of your
goddamn little beaner fuckingcar, and then all of a sudden
I'm like, uh no, don't do that,that's wrong.
You're being an asshole, butnow I catch it, right?
Where 10 years ago, I wouldhave just kept going with it for

(13:03):
an hour and I would have let itruin my goddamn day, too.

Ty Cobb Backer (13:06):
Yes, and everybody else is that you and
everybody else's around me,right?

Eric Oberembt (13:11):
That's the difference today because we've
put in the work.
We're not fucking perfect, butlike we're actually trying to
get better, and I think that'sthe that's the thing.
And then, and but then when youget the comments of why didn't
you do this?
It's like motherfucker, I justsaid I'm trying, I just said
that I'm fucking working and I'mtrying to get better.
Eat a dick, right?
Like, you're bringing me rightback to fucking being pissed off

(13:33):
again.

Ty Cobb Backer (13:33):
Yeah, right, yeah.
You know, sometimes you don'tknow what the right thing is to
do.
Like, okay, I didn't thinkabout that at the time.
I'm just telling you right now,I feel like a piece of crap.
Okay.
I didn't think that I shouldrun upstairs.
And if I would have ranupstairs, I would have missed my
flight.
So maybe I'll send them afreaking Christmas card.
I don't know, but yeah, no, no,I get it.
No, it's all good.
It's and it's like you said,it's a skill, and a skill is

(13:57):
something you can work on andget better at, and it it takes
time.
And I almost feel like too,it's been a while since I
completely lost my shit.
But the last time I did, I hadsuch an emotional hangover from
it and beat myself up so bad.
And I think I want to say itwas with a team member, and that
is like the worst time becausethe last thing I want is them to

(14:20):
to have the lack of respect andand uh you know to have to go
and make an amends to somebodythat you know you're supposed to
be leading, you know.
I mean it's it feels like theremorse after a drunk, doesn't
it?
Yes, totally almost feels likea relapse.
I I wanted to say that.

Speaker 1 (14:38):
Yep.

Ty Cobb Backer (14:38):
Um, and that's what I say to myself, literally
is what I say.
I relapsed.
I I that is old behavior.
There's many different waysthat I could have handled that
situation, you know.
And unfortunately, I think I'mjust not smart enough.
And my first reaction is ragebecause I'm not intelligent
enough to come up with the wordsto get my point across that
this is messed up.

(14:59):
You know, so right away I wantto go to rage and let them know
how wrong they are.
And and usually whatever theydid, my behavior outweighs what
they did anyhow.
And that's the that's the worstpart of it.
I've done that so many timesover the years where it's like I
think I've gotten better, like,and I can almost feel it

(15:19):
coming.
Like, this is gonna, I can makeany situation as good as I want
or make it any worse that Iwant.
And and sometimes,unfortunately, I like I like to
make situations a lot worse thanwhat they have to be.
And it just creates a lot ofpain for myself, most
importantly.
Not that, you know, that theother people that are involved

(15:40):
aren't important, but you know,I'm I'm really about mental
health and and physical health.
And when I get that way, itreally messes up my my mental.
And there's so many otherimportant things that I need to
be focused on, not licking mywounds and making amends to
other people when there are somany other positive things going

(16:00):
on in my life.
But yet there was somethingthat usually I elected that I
was avoiding to take care ofthat was eating at me to begin
with, and then usually I willtake it out.
There will be a something thathappens that I end up taking my
external emotions from somethingthat had nothing to do with

(16:22):
that situation.
I'll usually take it out onsomebody else.
And this is the thing somebodytold me a long time ago.
If there's something wrong,there's something wrong with me.
If I'm allowing exteriorsituations to affect my my
interior, then there's somethingwrong with me.

Eric Oberembt (16:40):
It's always us.
Yeah, it's always us.
We always gotta figure thatout.
By the way, I was just lookingright here to my left, right,
whatever the fuck that is.
How excited are you for that?

Ty Cobb Backer (16:54):
What is that back there?

Eric Oberembt (16:57):
What is that?

Ty Cobb Backer (16:58):
Oh, that is exhale.
I'm super excited about that.

Eric Oberembt (17:01):
How excited are you for that?
I'm fucking stoked.
Like, this is gonna be betterthan the first two.

Ty Cobb Backer (17:07):
No, I'm I'm I'm each year I get more and more
excited about it.
I I I truly do, because I Iknow I know what to expect when
it comes to scuba diving.
Outside of that, I really don'tknow what to expect because I
never know what you have inmind.
But every year you've done itso far, I've gotten more and
more out of it.
And I'm actually applying a lotof the stuff that I learned on

(17:30):
the last trip with you guys.
We're actually trying to comeup with, I'm calling it a a
30-day reset challenge.
And there's breathing involvedin it.
And of course, I got that fromDr.
Gary when he he measured us onhis his little machine and the
age that I am before I get onthe machine and do my breathing,
and then he measures how old Iam then.

(17:53):
Um, now I don't explain all ofthat, but um, you know, one of
one of the challenges in it is ais uh uh a two-minute breathing
throughout the course of theday.
When when you start feelingoverwhelmed, you know, what what
are you doing to move theneedle?
And and certain things that I'mI'm adding to this challenge.
I don't want it to be any morethan than eight things, kind of

(18:16):
like Hunter's Fearless 44, likehis daily eights and stuff like
that.
And but uh most of it is ismental.
Now there's a diet and exerciseand stuff like that involved,
but most of it has to do with ummental stuff, you know,
stretching, um, doing atwo-minute reset throughout the
course of the day of justgetting up and moving, right?

(18:37):
You're someone like me thatsits at a desk a lot, you know.
I need to get up and just move.
And I started doing these coreexercises and stretches, and
literally it takes approximatelytwo minutes to strengthen my
core and to stretch my back inthe position that it should be
stretched to try to help save myL4 and L5.
I'm in the process of so that'skind of where some of this came

(19:00):
from because the way that I sitis affecting my back.
So I got to get up and do atwo-minute reset.
I'm calling it a two-minutereset, you lean back, and then
the other one's like the thecobra stretch, you get on your
belly.
It's like you can do thatanywhere.
I don't care if you're at anairport in your office, like it
doesn't matter.
Like you can you can do thatanywhere.
So anyhow, um we're we're kindof scrubbing it and and making

(19:22):
sure it's very self-explanatoryof the the daily eights that
that um we're proposing, youknow, to challenge people to do
on a day-to-day basis.
But what's cool about this,just like the fearless 44,
you're going to want to do thisonce this challenge is over.
And a lot of it has to do withinput and output.
So, what are you inputting?
Who are you surroundingyourself with?

(19:43):
What shit are you listening to?
What shit are you not learning?
What shit are you not reading?
So, one of the challenges is toremove an input, a bad input,
whether it's watching news atnight while you're laying in
bed, remove that and start, youknow, and then you got to
replace it with one good input.
So what will be your review?

Eric Oberembt (20:03):
I did that.
Uh, I removed, I used to watchTV every night before I go to
bed and laying in bed.
I have a fucking 90-inch TV inmy bedroom, like an asshole,
right?
Um, and I used to watch TVevery single night before I went
to bed.
When I was younger, like itused to be the thing that put me
to sleep, even right.
Um, and I changed that to whereduring the day, if I'm reading,

(20:25):
I read like I'll read um umlike personal development growth
stuff like during the day, butnot at night.
So at night I've started a newthing where I'm only reading
fiction at night.
So I'm still reading, I'm stillengaging my brain and doing
things.
But instead of watching TV, Iread and I read with the lights

(20:49):
out and a Kindle so that I haveno blue light whatsoever in the
room.
And it's just that light, it'sjust the Kindle light.
So then my eyes can actuallyget tired and I'll actually fall
asleep.
Because if you have blue lighton, like from or yellow light,
you know, white light from yourfrom your lamp or from your TV
or whatever, it makes it reallyhard to get to sleep.

(21:09):
And like I know how much sleepI need to be able to perform in
a day, right?
Like, I have to have if I getless than seven hours, I'm
fucked.
Like my day is just ruined if Iget less than seven hours.
I have to get seven and a half,eight hours of sleep every
night.
And if I re it's been it's beena game changer.
I literally haven't watched TVin my bedroom for Christ, a

(21:32):
year.
Like, I like I literallyhaven't.
It's been crazy, and it's beenlike fun.
It's like I I I'm stillwatching TV, but I'm reading.

Ty Cobb Backer (21:39):
Yeah, no, I love it.
You know what I mean?
And it's yeah, because yourimagination goes wild as you're
reading.
Yes, yeah, putting yourself inthat place or yeah, whatever.
Yeah, yeah.
No, I love it.
I love that idea.
Now, I know you're married, andI'm assuming that you guys
sleep in the same room.
Now, is your wife also readingsomething?
Like, what is she doing whenyou're doing this?

Eric Oberembt (21:56):
Not at night.
She reads during the day, um,but not at night.
At night, I usually do it whenshe's she's going to sleep.
She's one of those peoplethough that can just go to
fucking sleep.
And I'm like, I don'tunderstand that.
Like, because my head isfucking just like spinning with
ideas and like, what's the newbusiness idea I'm gonna do?
And like, how many jobs or blahblah blah?
You know what I mean?
Like, my brain is fuckingalways on.

(22:18):
So, like, she turns off thelight and she's going to sleep,
but she doesn't watch TV eitherat night.

Ty Cobb Backer (22:23):
So, yeah, well, and I ask that personally for
myself because I know Jan and I,we call it slumber.
We slumber every nighttogether.
She's we have a slumber party,and uh you know, and I'm just
and I've I've we've talked aboutlike, are we gonna read?
How are we gonna like becausethat's I don't there there could
be 12, 14, 16 hours in the daythat I don't see her or talk to
her.
Just it depends on where I'mat, what I'm doing, I'm across

(22:46):
the country or shit.
Even here in York, I'mliterally six minutes from my
house right now.
I may not talk to her.
So even if I'm dipping in andout of the house during the day,
we're not like communicating,right?
So that time when we decide togo to bed is like the time that
we kind of like she'll makepopcorn or something, and we'll
watch Netflix or something likethat.

(23:07):
And I know that's not thehealthiest thing to do, but it's
been very healthy for ourrelationship.
You know what I mean?
So we kind of use that as thetrade-off, like, but this is
good for us, yeah.
I mean, and that's importanttoo.
I mean, not only am I workingon myself, but I'm working on
myself to better ourrelationship at home.
But I I do want to read more atnight because I knew I know

(23:31):
blue light, you know, scrollingFacebook, TikTok, what whatever,
is not conducive to anything.
And usually, you know, all ofthat anxiety I tend to wake up
with.
You know, most a lot of peopleare like, I just can't put my
finger on why I wake up in sucha bad mood every day.
Well, it's your input, yeah.
It's what you're inputting, youyou know, is what a lot of
times, like if there's an emptybag of chips next to your bed,

(23:54):
right away, subconsciously,unconsciously, you see that you
already, your, your, yourself-esteem is coming down.
Now, if you see an emptybottle, 32 ounces of smart water
next to your bed, you'realready gonna be like, Yes, I'm
you you just kind of feel atleast for me, these are things,
and these are the things I'mtalking about during this
challenge.
You know, for examples, likeput the chips away and cut an

(24:17):
apple because you still get thatcrunch and dah dah dah,
whatever.
Um, so yeah, no, this is allthings that again, that's us
working on ourselves, you know,and identifying things about
ourselves.
And and it's calledself-mastery, right?
Like, you know, you got to readbecause your mind, your mind
won't shut down, but your booktakes you to in your book.
You dive into your book and ittakes you to whatever, whatever

(24:39):
you're reading.
And uh, I was also told a longtime ago by by a very smart
gentleman who was the CFO at oneof our local distributors here.
He said, What are you reading?
He he always asked people whatthey're reading, and I th I
thought that was a very onesmart question to ask somebody,
like, what do you what are youreading?
Who who are you following rightnow?

(25:00):
And I and I was telling him,you know, Simon Sinek, you know,
I was just going down.
I thought, like, yeah, I got agreat answer to that.

Eric Oberembt (25:06):
I got great answers for this guy.

Ty Cobb Backer (25:08):
Yeah, right.
But he was like, But whatnon-fictional stuff are you
reading?
I was like, or fictional stuff.
What what fictional stuff areyou reading?
And I was like, nothing.
Um not.
He's like, You you need youneed to start, you like step
away from that.
Yeah, he said, step away, stepaway from from the non-fictional

(25:29):
stuff and and theself-development stuff.
And he said, You start reading,you know, um fictional stuff,
like stories and stuff, um,James Patterson, whatever,
whatever, whoever you you knowwhat I mean.
Um, the but he highlyrecommended to to do that
because, like you said, it keepsyour mind sharp by just
reading, you know, and sometimesyou just got to shut that stuff

(25:50):
off because you can get burntout on personal development
stuff.
100%.
You know, so it kind of justdisconnects you while you're
still exercising your brain,yep.
But it's taking you to adifferent place to just shut
because I'm personallydeveloping myself to be a better
business owner, to be a betterleader, to to be a better
husband, to be a better father.
And it's like that shit can gettiring.

(26:12):
Like, shut that shit off.
You think you're you're doingyourself good, but really you're
just harming yourself becauseyou never shut that shit off.
Because that's my job today isto work on all those things.
Yep, yep.
That just wore me out eventhinking about it.

Eric Oberembt (26:25):
That's hilarious.
Um, which which is why uh withwith the whole reading thing,
too, because we have to do both,right?
And it's why I'm so passionateabout like in CCM having us read
a book together, right?
Um, and this new one that we'rethat we're reading this month,
uh Happiness Advantage, dude.
You haven't read that yet,right?
Like before I brought it to thegroup.
No, no, no, no.

(26:46):
It's so fucking good.
Um, a guy named JakeBennington.
Do you know Jake?
Um used to work, he used towork with Sam.
He's got he does stuff withWind the Storm with Josie.
So Jake, Jake, I I met Jakeyears ago at an event with uh
with Sam, and he was the onethat introduced me to that book.
And I mean, this had to be thishad to be seven years ago.

(27:09):
Um, and that book, like, itliterally like changed how I
operate on a daily basis.
Like it as far as like takingownership of your own mental
status, right, in life.
And and and shoot the premiseof the book is that we have to
actually make the choice to behappy or be content or be

(27:31):
whatever the word is that youwant to use.
It's not a matter of if I dothis thing, then I can be happy,
right?
And then it gives and then itgives examples of when you go,
if you go into a meeting, let'ssay, right?
Let's say you have a a bigboard meeting, whatever it is,
right?
And you've got a big meeting.
If you go in there and they canfeel that you need this to be

(27:57):
okay, you're never gonna fuckingclose it, right?
But if you go in there andyou're like, oh, this guy is
cool no matter what fuckinghappens, right?
It like it completely changesthe dynamic of the relationship
that you're building withwhoever you're building it with,
because people want to bearound people that are happy and

(28:18):
content, they don't want to bearound miserable fucking pricks
that are looking for the thingthat's gonna make them happy
because they think that, well,if this guy does this thing for
me, then I'll be okay.
So can you make me happy, Ty?
Can you do the thing that Ineed you to do so that I'm all
right?
Can you invest into my company?

(28:39):
Because if you do, and then Ihave that money, then I'll be
happy, right?
Like, and then and you on theother side going, no, I'm not
the fucking solution to yourproblem.
Like, figure out your fuckingown solution first, and then I
want to be partners withsomebody that's already got
their shit figured out andthey're already okay, yeah,
right.
So, anyway, it's a real I'm I'mreally, really excited um about

(29:01):
reading that book together withyou and and the guys in the
group.
That's gonna be fun.

Ty Cobb Backer (29:05):
I love that.
Yeah, I I definitely do you doyou want to talk about um CCM a
little bit?
Let's let's talk about that.
Let's let's talk about whatit's not why I brought it up,
but I know that I know that, butbut it's it's very interesting
and it's been it's beenlife-changing for me.
So I it it's special.
So let's let's talk about whatit is and then why you started

(29:25):
it, why you thought you wantedto start it.

Eric Oberembt (29:27):
Yeah, so the somebody asked me that the other
day, and it's interestingbecause you know, I started you
know doing some keynotes andspeaking and and whatever, and I
and I'd get done.
I'd get done, and people comeoff the stage and be like, hey,
how do we work together?
And I'm like, I don't know whatthe fuck you're talking about.
Like I own a roofing company.
I'm like, if you want to comefucking sell roofs for me, we
can work together.

(29:47):
I'm like, I don't know what thefuck you mean.
They're like, no, like, how dowe work together?
Like, can you consult or canyou this or you that?
And I'm like, I don't have abusiness that does that.
I'm like, I don't I don't knowwhat to tell you.
But I had enough people thatthat came and asked me.
And I was like, I need tofigure something out.
And when we were in anothergroup together, um, we used to
have these accountability calls.

(30:08):
And the and the premise and theidea behind it was fantastic.
But the problem was is thatnobody fucking ran them.
So there was no leadershipinside of the inside of the
group to be able to make surethat we were moving on this same
path and the same trajectory ofgetting the accountability that
we needed and doing the thingstogether that we needed to do to
be able to get better.
And so I ended up like doingthat.

(30:29):
And I'm like, dude, I got afucking business to run too.
And I got people that rely onme.
Like, if I'm gonna input thismuch time and this much effort
into this, like, I not to soundlike an asshole, but like, I got
to be compensated at somefucking point for my time,
right?
And I was like, why don't Ijust make a group, like a nice
intimate group of of high-leveldudes that want to have that

(30:50):
accountability and want to dothings together that helps them
grow?
And so that was where CCM cultculture movement came from.
Um, because my original keynotewas about how to create a
cult-like following inside ofyour company, right?
And so it was like cult culturething.
I was like, well, I guess I'lljust call it cult culture
movement.
And I've thought about changingthe name over the last couple

(31:10):
of years, but it's like CCM hasthis ring to it, right?
That I just I kind of like andI just kind of want to keep it
there.
Um, but the group that we'vemade, and you know, I this is
one of the first times that I'veeven really talked about it,
right?
Like, I don't, I don't, I don'trun fucking ads and I don't,
you know what I mean?
Like, I'm not going out thereand trying to make this giant
business out of it, right?

(31:30):
And it's turned intoopportunities for me to consult
with other companies and to helphelp people, business owners
that are trying to come up andgrow to like help them implement
different systems and processesinside of their company,
because I really do like I lovefucking doing that, right?
But I'm not gonna come out andlike run a fucking blitz ad

(31:51):
campaign that says, come hireEric to help, you know what I
mean.
Like if you're a track it'sattraction rather than
promotion, right?
Like I'm I'm I'm I guess I'm onthe AA kick with that.
But we've built this reallycool group of guys and and and
there's room for for a few more,right?
But I'm never gonna try andbuild it into a hundred people
or anything like that.
I want this close-knitcommunity of of people that want

(32:11):
to help each other.
And you know, recently westarted really getting into the
nitty gritty of ofaccountability and finding out
what it is right now that you'refucking working on, which you
missed the fucking call uhyesterday.
But um, but we're we're gettingdown to the nitty-gritty of
like, hey, what is it right nowthat you're working on that you
need everybody in this group tohold your fucking balls to the

(32:32):
fire and check in with you everyweek and be like, hey, asshole,
are you doing this?
Right.
And it was interesting becauseum an example of that was I had
brought it up, not this callthat you weren't on, but the
call before that, where westarted making those lists
together, right?
And mine was this thing that Iwas doing.

(32:53):
And one of our group members,Dan Lee, I flew out to Pinehurst
and went golfing with Dan.
He invited me to this event outin Pinehurst to go play golf.
And we were sitting thereeating lunch, looking at the
18th green of Pinehurst numbertwo.
And he looked at me and hegoes, Hey, uh, how's that thing
going?
And I had to sit there and lookat him and go, Fuck.

(33:16):
I haven't done shit.
I was like, I haven't doneanything, right?
And so I was like, okay, I'mgonna start budgeting the time
that I need to be able to hitthis deadline.
But the other thing that wasinteresting is that I go home
and I started doing that, andthen all of a sudden, this other
thing that I decided that Ireally wanted to do came onto my

(33:38):
plate.
And I was like, we've also allread the book, The One Thing.
And it's like, if we spreadourselves too thin and we don't
focus on the thing that we needto accomplish, nothing's gonna
get fucking accomplished, right?
Because we're putting 20% here,20% there.
And all of a sudden, threeyears later, it's like, look at
all this half done shit that Ihave.
And so I was like, no, this isthe thing.
And so on the call on Tuesday,I came to the group and I said,

(34:00):
Hey, look, Dan called me out.
I acknowledged I did not workon this thing that I said I was
going to.
However, I'm a grown-up, I canchange my mind, and I am now
changing what it is that I'mdoing that I'm putting my mind
to right now.
And now this is the new thing.
Now everybody in this group canhold me accountable.
Because again, selfishly, likethis group is just as much for

(34:25):
me as it is for everybody else,right?
Because like everybody inthere's holding me accountable
to shit that I have to do aswell, right?
I just bring stuff and bringcontent and make sure that the
conversation goes the way thatit needs to go.
Um, but I just we've been doingthis now for what?
Because uh you started rightaway with us um at least over a
year, maybe two years ago.

(34:46):
Yeah, I think two.
I think it's been two years,right?
Like we've been doing this fortwo years.
Um, and I bet anybody watchingthis is like, I don't know what
the fuck Eric's talking about,right?
Like, because I haven't like Ihaven't went public with it very
much, and I probably should,but I just haven't.
But um I I I love our group.
I just I'm I'm I'm superpassionate about it, and like,

(35:06):
and I'm just super glad thatyou're a part of it.
Oh no, why can't I hear you?

Ty Cobb Backer (35:18):
For some reason, my uh There you are.
You're back.
Yeah, my mic, my mic wasmuting.
I I noticed that the other daytoo.
I was on a Google meet.
For some reason, my mic keptmuting.
I I don't know.
Yeah, what's going on there?
But um shit, there were so manyquestions I wanted to ask you.
I forgot because I wanted toreally listen to what you're
saying.
But what the the first thingthat I really liked about the

(35:40):
the call that we were on, itwasn't just business owners, but
it was all high-performingpeople.
It was the integrators, it wasso we're getting ideas because
it is like group therapy to acertain extent, you know, yeah,
just you running the group, itis us all giving feedback to
whoever needs the feedback andand all different industries,
yeah.

(36:00):
All different industries, notjust the roofing industry.
So we're getting we're gettingdifferent perspectives um from
people and and and you know,being a part of it with you, and
you know, um it's it'sunfortunate that you know you
live so far away because um, youknow, I you're you're the sum
of, whether you know that ornot.
And I'm I probably told youthat before, but you are the sum

(36:22):
of me.
You know, that they say if youhang out with five idiots,
you're gonna be the sixth idiot,and you're one of those idiots
that I elect to to hang outwith.
You you know what I mean?
And because you've pushed meplaces that people, other people
haven't or can't or won't.
Um, and the diving experience,and and be even before that, but

(36:44):
that was the biggestlife-altering thing, and and I
needed that at that particulartime of my life to overcome
because we I've gottencomfortable being uncomfortable,
but there was a there was acertain comfortability there
that I have reached.
You know what I mean?
But then there's that othergear, like way, like we went up

(37:06):
10 steps with that firstexperience at at the X Hale
event, and you know, and therewas work involved with that.
Like I had to go to a swimmingpool and get certified and then
do an open water certification,which is the worst part of it
because you're doing all thescary shit, you're not enjoying
yourself, like rip your maskoff, turn your tank off.

(37:28):
All these weird, crazy thingsthat you do 50 feet in the water
is not comfortable at all.
And I needed that, and I referback to that.
So I think it was last week Iwas talking about on the podcast
where it's like if I'm goingthrough something, reflect back
on something that you wentthrough that was that was you
know troubling or uncomfortable,and remember how you got

(37:49):
through that and how much betteryou were for that.
And I refer back to that momentof diving for the very first
time and doing that reallyuncomfortable stuff a lot.
I reflect on that a lot whenwhen something comes up and it's
like, oh man, I don't know if Ican do it.
I I think back to the firsttime I went diving where it was
like, man, if I did that,there's nothing that I can

(38:12):
accomplish anything, likeliterally anything, because that
goes against everything.
Going underwater, not holdingyour breath, breathing through
your mouth, like everything.

Eric Oberembt (38:24):
Everything the real parallel to that though,
for those of you the for thepeople that weren't there to
watch you and to witness it, isnot only the fact that you did
it, right?
But remember the first divethat you did, you were a fucking
kick and panicky Pete, right?
I mean, you were fucking allover the goddamn place, right?
By the end of that trip, youwere a completely different

(38:47):
person and you're a completelydifferent diver, right?
And here's and here's somethingthat I'll tell you is like it's
been a year for you, right?
Like since you dove until youknow, before we get back in the
water again for you in April.
And obviously, I go more oftenthan everybody else does, right?
But when you get back in thatwater, that first dive is gonna
be super fucking uncomfortableagain, right?

(39:08):
Because it doesn't all justfucking come back.
A lot of it does, but like thatfirst dive, you're like, oh
fuck, is this working?
Did I check this?
Did I fucking do that?
Did I but right?
But then after you get thatfirst one under your belt, and
like all of that parallels intolife so much, right?
It's like you just have to haverepetition, right?

(39:29):
The more you fucking dosomething, the better you get at
it, and the easier it becomes.
And then you hit that fuckingplateau of you were here and you
thought this was super fuckinguncomfortable, right?
This isn't uncomfortableanymore.
This is normal, right?
So now how the fuck do we gethere?
Now we gotta fucking breakthrough this threshold of

(39:49):
uncomfortable because it's notuncomfortable anymore.
This is just normal.
This is what the fuck Ty andEric do.
Now, how do we fucking go here?
What's the next goddamn step?
Right, and figuring that outtogether, right, to your point
of like, who do you have aroundyou?
Right?
Because you gotta have peoplethat you're talking to going,

(40:09):
dude, what's next?
Because we did these fuckingthings and I've pushed my
fucking limits, but like there'sgotta be more, right?
Because if I'm tapped out, thenfucking dig my hole.
Seriously, and I ain't ready todig my fucking hole yet.

Ty Cobb Backer (40:24):
Yeah, me neither, not even close.
Then and thank you for forcreating that.
Thank you for having thevision, you know, for that.
And like you said, it itparallels to so many things in
life, you know.
You know, just the thestruggles, the learning curve,
and and getting comfortable withyou know, and step walking
through that fear that wasprobably the biggest thing.

(40:44):
Like you said, I was afloundering, um, blubbering,
fearful, you know.
You're just scared, yeah.
You're just scared, right?
I mean, which is expectednon-amphibious creature in the
water at that time, and and withhaving you guys there and
watching how you kind of wentthrough the water and realizing
and it's so it's so fitting forthe retreat to be called exhale.

(41:07):
And that's all I really neededto do the whole time.
Yes, and and having faith inthe equipment, right?
Because that's trust is a wholeother thing.
Yep.
You know what I mean?

Eric Oberembt (41:20):
A part of life too is is being able to trust
yourself, trust, trust theequipment, trust the process,
trust you know, and I and trust,even if the equipment does
fail, that you have the trainingto be able to react and that
you know somebody's near you andlike all isn't going to end,
you're not gonna die.
You fucking knock on somebody,you hold your breath for a
minute and say, Give me yourfucking reg.

(41:40):
You know what I mean?
Like, but having that trainingand that confidence to know that
it's okay, yeah, right, is thenext step.

Ty Cobb Backer (41:47):
Absolutely, you know.
So it's it's so I don't evenknow the word metaphorically the
the whole experience is just uhyou you unless you've
experienced it, you you can't,it's really hard to explain.
And the whole yoga we did yogalast year in the morning, it was
amazing.
It was it was amazing.
And I I realized how stiff myhips were, you know, and and how

(42:09):
important it is not to havestiff hips, especially with with
my new golfing adventure thatI'm on here lately.
It's it's all about keeping thehips loose, you know, and and
at least that helps and lowerback pain and shit like that,
going into the stretch thingthat I was talking about, the
two-minute reset um earlier.
But like I'm learning, I'velearned those things from you
and and being on these trips andsurrounding myself around like

(42:32):
people like you.
And uh, I wouldn't do that justsitting in my office all day
long, stressing over shit andstuff that I have no control
over, and you know, and andcoming up with solutions and
bouncing ideas off you and andand and those guys.
And and Tim Brown was was mydive partner, and we were both.
I saw how scared he was, and itwas like, you know what, I I I

(42:53):
gotta not act as scared, eventhough I'm I'm trembling inside,
and and just let him know,like, look, we're going through
this together, and then he wouldpep talk me sometimes too.
You know what I mean?
Because it's hard to hide thefear when your eyes are this big
underwater and you got goggleson that I think actually magnify
your eyes a little bit.
So you're like at least I couldonly imagine what I looked like

(43:14):
down there, and I saw some ofthe footage, and I'm every time
I looked in your eyes, I waslike, is he okay?
And it's like, no wonder I'mstruggling, but I'm really
surprised it didn't go throughthe air as is oxygen as as fast.
You know, I was I was prettygood on that.

Eric Oberembt (43:33):
So you were right, you were right the first
time, Ty.
The air, the air, yeah.
The air you don't breatheoxygen, you breathe air.

Ty Cobb Backer (43:40):
I knew it was going to be there, but um, no,
I'm I'm really looking forwardto it.
I I'll be due by that time.
I'll I'll be due.
I'm actually I'm due now forfor a good dive and and and a
retreat.
Yeah, we're going down forChristmas, so yeah.

Eric Oberembt (43:54):
Oh, and I'm going to the Philippines.
I'm gonna dive over there tooin December.
Yeah, yeah.
So the beginning of December,I'm going to the Philippines uh
to visit my team with SMA.
And then at the end of themonth, we're going down to
Cayman for Christmas.
Um, and then we'll be back withyou guys in April, and then
we're going back again in Juneuh for our uh niece's uh
graduation.

(44:15):
So uh I'm gonna get a lot offucking diving in this year.

Ty Cobb Backer (44:17):
That's good.
Good for you.
Good for you.
I got I have some I got asnorkel and I got fins.
Not that I need the snorkel,but it came it came with the the
I gotta bring my my own gogglesthis year.

Eric Oberembt (44:30):
Did you get did you get a good set?

Ty Cobb Backer (44:32):
Yeah, I got a good set of goggles and and
flippers.
So I gotta throw, I gotta throwthat stuff in my bag.

Eric Oberembt (44:37):
Yeah, yeah.
It'll be good.
I'm excited about it.
Um the thing, the the one thingI'd mentioned to you, because I
know we're getting close ontime here, but the one thing
that I I did wanna I wanted tobring up and and tell a story
about was this cool opportunitythat I have that's happening
next week.
And I'm not telling the storyto pat myself on the back by any

(45:00):
fucking stretch of theimagination, right?
The purpose of the story is tolike is to show people that if
you if you fuck up in your life,like if you do the right shit,
there can be redemption, right?
And um, and it's why I'mbringing Natalie and I'm
bringing Tegan with me to thisdeal because like it's literally
the only reason I'm doing it.

(45:20):
But as everybody knows, like Iwas sentenced a little over 15
years ago um for my for myfelony DUI, and um it hasn't
affected my life considerably umbecause I'm very fortunate in
the fact that I own my owncompany and I don't fucking
report to anybody and I don'thave to ask for a fucking job.
Like, you know what I mean?
So like it's not that big of adeal.

(45:42):
Now, that being said, I did nothave a driver's license for 15
years, right?
That sucked.
I had an interlock on my truckfor 15 fucking years from when I
was 30 until I was 45, which isinsane, right?
I couldn't rent a car.
Um, I can rent cars now, whichis pretty cool.
But what I can't do, like, likea normal citizen, like I can't
go hunting, right?

(46:03):
I can't go, I can't go huntingwith my friends because I can't
own guns, right?
I'm a fucking felon.
And so, like two and a halfyears ago, I started the process
of filing an application to geta pardon from the governor to
uh get my felony expunged, andum, it's a hell of a process, by

(46:24):
the way, right?
I mean, you got to get lettersof recommendation, you got to
get like all this shit, right?
To to to even get the hearing.
And it took it took two yearsjust to get the hearing.
Wow, right?
So, like, I gave all of thisshit two years ago.
They finally emailed me andsaid your hearing date is
November 13th, right?

(46:45):
So next week I've got a hearingdate, and I'm gonna go in front
of the governor, the attorneygeneral, and the secretary of
state of Nebraska to get anopportunity to get my felony
expunged and to get my rightsback, right?
As like a as a as a normalhuman.

(47:06):
And what's interesting aboutthat is when all of this
happened 15 years ago, right?
I mean, I was obviously just agiant cesspool fucking garbage
human being, pile of shit, whowould want to associate with me
other than giant garbage pilesof shit, right, as well, right?
Because you're who you surroundyourself with, right?

(47:27):
Like good people aren't gonnawant to hang out with me.
And I got the I got theopportunity last year to play
golf with the former attorneygeneral of Nebraska.
And then he and I becamebuddies, and he called me
yesterday and was like, justwanted you to know I put in a

(47:49):
good word for you with thegovernor and the AG.
And he goes, and just so youknow, he goes, I've never done
that before ever in my life.
And and I told him on thephone, and I was super genuine
about this.
I was like, Man, no matter whathappens, like I'm fine, you
know, like I'm fine if I lose,like it's not gonna change my
life one way or another.

(48:10):
Like, I'm doing pretty well,right?
Like, I don't have shit tobitch about at all.
Um, but have you ever been in amoment where I talked about
this in the roofers and recoverymeeting the other night, but
have you ever had a moment wherelike you had this overwhelming
feeling of gratitude just comeover your body and like you can

(48:31):
feel it like it, like ittingles, and you're like, what
the fuck?
And like like it, it's not likeyou're gonna cry, but it's
like, but like just get thatthat emotion is is there, right?
And I told him I was like, man,I'm like, it's hard to put into
words what I'm feeling rightnow.
I'm like, but the fact thatsomebody with status in life

(48:54):
would have this conversationwith me right now, right?
Because they see that I'vechanged, they see that I'm a
different human, they see thatmy goal in life is to help other
people and not hurt peopleanymore, right?
And that they would go out on alimb and put their name behind
my name.
Yeah, it just proves like thatshit can change, right?

(49:19):
No matter what the fuck you'redoing, it it means there's time
involved, and it means there'swork involved, and it means that
there's there's struggleinvolved, and like you're gonna
be really fucking uncomfortable,and you're not probably gonna
enjoy the process of what ittakes to get there, right?
But if you're willing tosacrifice some time and some
fucking ego, that's the big one,right?

(49:40):
Because we all want everythingright now.
But if you're willing tosacrifice that time and that ego
and the pain that's associatedwith going through all of that,
that there is a true, there is atrue opportunity to come
through as a different, um, as adifferent human and have the
people that you're surroundingyourself with uh be like that,

(50:01):
right?
That are willing to go out on alimb for you to to to say good
things about you, about thisperson that was literally hiding
coke in their truck.
You know what I mean?
Like, like what the fuck?
Um, it's just it's it's the thelevel of gratitude that I have
to, and again, I haven't evenwon my hearing, right?

(50:23):
Like, I might fucking lose it,right?
And and again, if that happens,it's fine.
I can't control it, right?
Like, I'll say what I can sayand I'll do what I can do.
And if I get it, great.
Sure, hope I do because it'sgonna be really embarrassing if
my daughter's sitting in the,you know, in the audience
fucking watching and dad loses.
But but like it's not gonnachange my life, it's not gonna
change how I operate my life,it's not gonna change the fact

(50:44):
that I'm still gonna try andhelp people and I'm still gonna
continue down this journey andthis path that I'm on.
Um, but it's cool to be able toreflect.
It's cool to be able to reflectand and see that and see where
we are now and the cool shitthat like you and I get to do
together because of the journeythat we both fucking lived,

(51:05):
right?
And that we don't have to bethose people anymore, right?
That's really, that's reallyfor lack of a better word,
that's really fucking cool.
And we're really fuckingfortunate.
And I think that sometimes weforget how lucky, um, and I
don't even like the word luckybecause like there was work
involved, right?
Like it's not all luck, right?

(51:27):
But we are very, very lucky andfortunate to be where we are
today.
And there's a lot of people outthere I know that are watching
this that are in the middle ofthat, right?
They're not on the other sideof that, right?
And they have to, and there wassomebody on the on the on the
meeting the other night calledthat's in the fucking middle of

(51:48):
that.
And it's like, man, you have tosacrifice right now so that you
can have the shit that you wantto have, and you have to have
the hope and the belief that ifyou do the things that you have
to do, that you need to do, andyou're okay with eating a little
bit of shit for a while, thatall of those things can go away,

(52:08):
and all of the good things cancome, right?
And I don't know, it's just andmaybe it's again, maybe it's
just getting older and I'mturning into a pussy, but I just
I I love that and I just Iwanted to be able to share that
with you because uh just becauseof the path that we both have
lived.

Ty Cobb Backer (52:22):
Yeah, no, that's an amazing story, and you know,
sometimes quickly, somesometimes slowly, but you and
you know the rest of it.
Um, you know, and it's to havethe strength and the courage and
not have fear hold you back towant to walk that path and and
to accomplish that.
And you know, it started withyou, and he saw something in

(52:42):
you, you know, or else hewouldn't have co-signed for you.
You you know what I mean, andthat's that's the thing, and I
think a lot of times people seeit in us before we see it in
ourselves, you know.
And he saw, he sees that you'reyou're what you're about today,
and and that you want to helppeople and not hurt people, and
it sometimes it just takes time,time takes time sometimes.
And like you said, we want itright here and right now, and

(53:06):
this is one of the things thatit has taken over 15 years, you
know, and you wouldn't have beenable to do that at year one or
even year 10.
You had to wait the amount oftime, and like you said took as
long as it took, yeah, right,right.
It took, but by continuouslydoing the next right thing day
after day after day, year overyear, here here you are.

(53:27):
You got you got a guy thatyou're golfing with, and who
would ever thought that 15 yearsago, would you have ever
thought that you would begolfing with someone with that
type of stature, right?
No, never, right?
And and I we I experience shitlike this all the time.
I really do.
The only thing that I wish, andand Vic and I have talked about

(53:47):
this, that that sense ofgratitude that that you were
experiencing and have felt whenyou were on that call with that
guy.
I wish that I could feel thatmore often, you know, and not
yeah, but then it but then itwouldn't be as impactful.
No, no, it wouldn't.
But I remember when I walkedout of jail that day, that sense
of freedom that I had.

(54:09):
Yes, okay, and and withnothing, I had a paper bag,
okay, with jail socks andprobably a bar soap, maybe not.
Maybe I gave it to somebodybefore I left.
I don't know.
But whatever was in that bag,right?
And that feeling that I had,you know, what happens to my
gratitude some days?
Like they there I was not eventhat long ago.

(54:32):
I mean, it was it was a longtime ago, but it really wasn't a
whole entire life.

Eric Oberembt (54:36):
I can still remember the gratitude I had
when I got out of jail, wenthome, and I ate a meal that I
chose to eat and took a showerwhen I chose to take it with a
door that shut, right?
Like I remember the gratitudethat I had in that fucking
moment of a meal that I choseand a shower when I chose to

(54:58):
take it without any other dicksin the room.

Ty Cobb Backer (55:00):
Yeah, literally, yeah.
No, and it's like sometimes Ican lose that.
And I wish it was easier for meto remember that.
Yeah, I can remember the daythat I walked out and finally
got to smoke a cigarette withouthiding.
Um, you know, what whatever,you know, or open the biggest
thing you want to know, it waskind of like you were saying was
to have a refrigerator that Icould open at any time and pull

(55:21):
anything I wanted to out of therefrigerator, was probably what
is still probably one of mybiggest gratitude gratefulnesses
that I'm able to do that todayis is to open up the
refrigerator and and essentiallyget water, fresh water, good
water, um, and and to be able tobathe in in good fresh water by
myself, you know, is yeah, theother thing too.

(55:44):
But you know, it's it's just sofunny that we we had to go
through that to man.
I don't know if I would be whoI am today if I didn't
experience all those things andbe as grateful and as giving and
as understanding and I know youwouldn't.
Empathy would I, yeah.

Eric Oberembt (55:59):
No fucking way, no doubt.
No fucking way.
I've never met anybody, I'venever met anybody that hasn't
gone through some shit like thatthat has the same level of
appreciation, gratitude, andwants to give back as much.
Yeah, and that's right, becauseyou you can't have good without
evil, you can't have badwithout good, you can't have

(56:19):
it's yin yang, right?
And if you don't know what is,you can't know what amazing is,
right?
Like you just fucking you justit doesn't make sense, right?
Like, if you've only been onthis side of it, then how do you
know how good it is?
How do you know how to beappreciative of it if you
haven't got your dick kicked inat some point in your life?

Ty Cobb Backer (56:41):
Totally.
I agree, I agree.

Eric Oberembt (56:44):
I think everybody should have to go to jail for a
week, yeah.

Ty Cobb Backer (56:47):
No doubt.
I say I think everybody shouldbe a mason tender.
Anyone that gets in theconstruction trade should be a
should be a mason tender for amonth.

Eric Oberembt (56:55):
What is a mason tender?

Ty Cobb Backer (56:56):
Yeah, somebody that mixes the mud and throws
all the term is called, yeah.
Mason tender.
Yeah, we used to just work on aroof, yeah.

Eric Oberembt (57:05):
True.
You know what I mean?
Like that was one of the thingsI was gonna implement my in our
company was that anybody thatwants to be a sales guy has to
go work a day on a crew, yeah.

Ty Cobb Backer (57:18):
Yeah, no doubt.
I agree.
There's one day, there's oneday, yeah.
I think most students gettingout of school should do that for
summer.

Eric Oberembt (57:28):
Every yeah, 100%, 100%.
Yeah, but I can only affect thepeople that I have direct
effect on.
So I'm gonna start doing withall my sales guys.
So anybody wants to work forDM, you're gonna work a day on a
roof, bitches.

Ty Cobb Backer (57:41):
But they would they would definitely gain
respect for sure.
There's no doubt about it.
There's no doubt.
100, 100.
Love this.
Thanks for having me on, Ty.
Yeah, man.
Thank you for coming on.
You know, seriously.
Um, thank you.
And uh, I guess there's a goodgood good area for us to kind of
wrap this up here a little bit.
But thank you for for coming onand and listen, Eric, Eric has
a podcast, be authentic or orget the F out.

(58:03):
And um, the name of your bookis shit.
Um, what's the name of yourbook?

unknown (58:09):
Hang on.

Ty Cobb Backer (58:11):
Shut shut up and and and listen.
Shut shut the F up and andlisten in parentheses more.
Yeah.
Was I right?

Eric Oberembt (58:23):
Shut the fuck up and listen more.

Ty Cobb Backer (58:25):
Yeah.
So check him out.
He's he's all over socialmedia.
He's got a great book, um, youknow, and and talks about all
kinds of real stuff that most ofus people go through on a
day-to-day basis, but don'tdon't want to talk about and and
has solutions in there as well.
His podcast is amazing, he hasamazing guests on the show.
He asks really great questions,and and his his guests have

(58:48):
amazing answers.
So Eric, thank you.
Thank you always.

Speaker 3 (58:51):
Before we close, yeah.
Did you read it yet?
Of course I have.
Oh, okay.

unknown (58:57):
All right, yeah.

Eric Oberembt (58:58):
I like calling people out and they're like, oh
yeah.

Speaker 3 (59:02):
I believe, I believe you, I believe you.
Yeah, for sure.
For sure.
Thank you.

Ty Cobb Backer (59:06):
Love you, brother.
Yeah, love you too.
Thank you for coming and thankyou everybody for watching.
If you haven't liked love,subscribe, please do that and
give us a rating.
So till next week, have a goodday.