#234 - The Power of Conversation - Being Boss with Emily + Kathleen

Episode Transcript
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Emily Thompson (00:02):
I'm Emily Thompson.

Kathleen Shannon (00:04):
And I'm Kathleen Shannon.

And this is being boss. In this episode of
being boss, Kathleen and I arerecording live with our
community of bosses at the firstbeing FOSS conference, which is
being held online so that we canall hang out in our PJs, and no

(00:27):
one will even notice or care andif anything, we're probably high
fiving each other for it.

But I'm like fully dressed. I just feel like
I almost want to like getting uphere show you all like I have a
bell on you

Unknown (00:43):
have a belt on that's as far as I can hear that I have
a belt on I am dressed. I'mwearing jeans.

Now

a little cardigan.

Yeah, I have to say I love that cardigan. You
were wearing it recently. And Ididn't say anything about it.
But it's so cute.

I'm a little bitter that whatever that
program is online where you getpaid for like telling people
what you buy and do our style.
They're not sponsoring thispodcast, so I don't know what it
is. But you know, I'm talkingabout or like you click through
Instagram. Anyway, people arealways asking me one what piano
app My son is playing, which issimply piano not sponsored. And

(01:20):
then to where this cardigan isfrom, which is it's from Target.

Oh, no way. It's

Yeah, target.
Oh, I love it. My target girl.

Well, good.
Well, it's um, it's officiallylike, pretty spring here, like
warm spring, which means I'm notwearing pants for the next six
months. Like it just I just feellike I need to say that out
loud.

Why don't you just like an underwear?

I'm in a dress.
Oh, dress dress. Those arethings. Yeah, dresses are
things. They're my preferredthings. I don't think I'm going
to put on another pair of jeansuntil fall until it's so cool.
Which for me, isn't that cool?
That I have to wear pants. Soover in the comments, people are
talking about hard pants, quoteunquote hard pants. I'm not
gonna wear hard pants for quitesome time. quite some time. I'm

(02:11):
very excited about it. Oh, andTasha says that she's with me.
Perfect. No pants. No pantsclub. I love it. So we are on
day two of the conference. It'sbeen an amazing first day. We
just had an amazing sort ofopening for the second day. We
had a breath work this morningwith Amy caret ski, which had
everyone feeling all kinds offeels, I think emotionally but

(02:35):
especially physically, which isalways a surprising and exciting
thing about breathwork to me.
And I as she was talking abouttingling hands. I was thinking
about you, Kathleen, and thefirst time that you did breath
work, and we're talking aboutyour terena Saurus Rex hands.

Yeah, yeah, my hands like completely locked up.
The first time I did breathwork, and I got all scared. I
was like, This is supposed to behappening. I think I even texted
Amy during it. I was like, Isthis normal? She's like, yes,
it's fine. You're fine.

And so I do remember us telling that story.
And me saying because we haddone the same breathwork
session, and me telling you thatI had fallen asleep and everyone
was like, how do you fall asleepand breath work? And like, I
don't know, you seized up. Ifell asleep.

Unknown (03:19):
which pretty much sums up our relationship?

Perhaps so perhaps so. Yeah, perfect. Um,
that is true.

All right. So I'm feeling almost self
conscious recording live rightnow. I keep forgetting that
we're at a conference. Now atthis point. Yeah, it feels like
I'm just talking to you. And Ikeep going into like my resting
bitchface like looking at mynotes. I mean, remember, people
can see us people can see you,

and you're hearing you live so careful.
There's no like editing thatout.

I edit this later, Corey.

Right. It's gonna be fine. It's gonna be
fine. Um, so we've done a dayand a half of the conference so
far, what's been your favoritepart?

Oh, I want to say two things. One is the
amount of conversation that hasbeen happening in the little
chat box. We've been usingcrowdcast like an online
platform and everyone's chattingso much. It almost feels a
little like old school, AOL chatroom vibes. like everyone's just

(04:33):
having a really good time. Sothat's been really exciting and
surprising, like an unexpectedsurprise. So one is just the
people and I thought that thatwas what I was going to miss the
most. I mean, it's obviouslywhat I miss the most about New
Orleans and the New Orleansitself. But I've really been
feeling engaged with everyoneand that's been so nice. But

(04:54):
then my next favorite thing wasthe writing workshop so far with
my atoll, and I know thatwhenever We started
brainstorming this conference,we were like, okay, it's a
little bit different than avacation where we're not just
all hanging out, like we want todo things. And one of the things
that we all want to do more ofis make things with our hands to
actually be creative to actuallydo the thing. And so last

(05:18):
night's workshop with my atollwas putting pen to paper and
getting tapping into like, acreative part of my mind that I
haven't tapped into in a longtime. And so it was just so
refreshing and fun to do somecreative writing at the same
time as other people. There'ssomething energizing, even if
it's from a distance, aboutbeing in it with other people.

(05:39):
And so that was reallyincredible. How about you,
Emily? What about you?

Yeah, I mean, I have to say the chat is the
thing that makes me it makes methe most excited is the best
validation that I can get fromthis event, having the bosses
show up in sort of cultivatethis community in a way that
we've all wanted to. That's whywe all signed up for this thing.
I mean, content is great, anddefinitely a key part of it. But

(06:03):
it was also we can hang out witheach other. And that's what
we're doing. We're all hangingout with each other. And so I
made a comment yesterday abouthow, how great it is to have
this chat feature, I actuallythink it was Becky. And she was
saying how how if we were all ina conference, like if we were
all there live, we would not beable to, we would not be able to

(06:26):
show up and talk during otherpeople's talks. Basically, we
wouldn't be able to like sharethose sort of real life thoughts
or experiences and all of thosethings, we would just be here
being quiet, while we werehaving the panels or the
sessions or whatever it may be.
So I really love that. I reallylove that we have this chat
feature that allows people to bemore of a part of the

(06:50):
conversation that was sort of mywhole thought for creating all
of the content for thisconference was I wanted it to be
a big conversation. And now itactually gets to be more of a
conversation than if we weredoing it in real life. And
that's super exciting to me. Sothat's my favorite part. But for
the next hour, we're not justtalking about the conference, I
don't want this to be supermeta, especially for those of
you who are actually here.

We're listening, feeling all left out,
right, I'm

sorry, come hang out with us next time for the
next hour. So we're gonna bechatting with each other
Kathleen and I and occasionallycommentating on what's going on
with the bosses in the chat box.
And we're going to be gabbingabout having conversations about
business. And what that means tous here at being boss. We're
also going to be looking intosome behind the scenes things

(07:39):
that we've hashed out recentlyin conversations are really
looking at, looking atconversations that you can have
on multiple different levels,whether that be with yourself,
with your community, with yourteam, with your customers, so
that you can be clearlycommunicating the things that
you need about your business.

(07:59):
And then also our favorite tipsand tricks to use conversations,
which is a free and easy way tosort of power your business
through because they do seeconversations as being the most
powerful tool in your businessfor finding alignment, and
growth. And as always, you'llfind all the tools, books and

(08:21):
links we referenced on the shownotes at WWW dot being boss dot
club. Let's do it. You ready?
You guys ready? We love doingthese live even though Live
podcast and forever.

It's fine.

All right. So I want to start this whole
conversation out with a littlestory. And this story takes
place this summer right afterKathleen and I made a decision
that I would take over beingboss, and then there would be a
partial buyout, it became veryclear to me that I needed to

(09:00):
sort of get back in the saddleafter we had sort of decided
that we were going to slowlystart shutting bean balls down
due to our own personalcircumstances and how it was
that we wanted to continueprofessionally. And then I
decided that I wanted to notshut it down, but instead sort
of take it over. And if you wantto hear more about that story,

(09:20):
we have an episode on that thatwe published at the end of 2019.
That's called burnout andbuyout. But after making that
decision as I needed to get backinto the saddle, so how do I do
that? I start reading businessbooks. And so I picked up a
couple of books that had been onmy list and one of them was a

(09:41):
book called clockwork by Mikemccalla Wits who is going to be
one of our keynote speakers heretomorrow. I'm very excited about
it. And in this book, he laysout all kinds of really good
things. He's also the author ofprofit first, which I know
completely changed ourrelationship with money in our
business and And has done thesame for many bosses in this

(10:02):
room, because we've talked aboutit many, many times. And you've
all told me the stories of howthat book helped you. For me,
clockwork did the same thing.
Again, it did the same thing,again, for me and my business,
which was, which was amazing.
One of the key exercises in thatbook is identifying your queen

(10:23):
bee role. And what this queenbee role is in your business is,
it's the one role that yourbusiness is sort of known for.
It's like the crux of youroperations. It's the it's the
one thing that every, everysystem or process supports in
your business. And it really canbe very defining. So you can

(10:44):
imagine two businesses, they'redoing the same thing. So let's
say you have two web designers,for example. But one web
designer can have a queen beerole that has completely
different than the other one,even if they're delivering more
or less the same thing. So let'ssay one has a queen bee role of
delivering, delivering amazingdesign, and the other one is

(11:06):
delivering fast as small orthat's very, sort of tiny bit of
clean view.

One might be like super aesthetic driven, and
one might be super data driven,like organizational. How does it
for sure, wakened

for sure. So you think about what your queen bee
role is the thing that reallymakes you different? So it made
me think about what the queenbee role? Is that being boss?
And is it you know, is itcultivating community? Is it
throwing amazing events? Is itis it teaching? Is it showing
people how to do what it is thatwe do or by that I mean, be

(11:44):
creative entrepreneurs makemoney online, doing work you
love or make money doing workyou love online or offline. And
what I really settled on themission, the queen bee role of
being boss, is helping creativesdo business by helping them talk
about business, by having andfacilitating by modeling and

(12:06):
facilitating conversations. Andwhenever that sort of settled in
my mind, everything we've everdone, made so much sense to me
finally, like it, it all thesesort of pieces started coming
together, the fact that westarted with a podcast, that was
the two of us, getting togetherto talk about business, and how

(12:29):
we were finding value in thoseconversations. And we turn it
into a podcast where otherpeople were finding value in
those conversations. And so thatwas the modeling conversations,
we were getting better atbusiness because we were talking
about business. Other peoplewere getting better at business,
because they were hearing peopletalk about business. And they
were also getting sort of aframework for how they can talk

(12:49):
about business so that they canget better, even more better at
business. And whenever I pulledin how we do our events, and
what we're doing in thecommunity, all those things. For
me, the queen bee role at beingboss is modeling and
facilitating conversations thathelp creatives do business.
Because creatives don't havevery business, see minds, we

(13:11):
have creative minds. But if wecan talk about business, we can
start piecing the business parttogether. Because I do believe
that by becoming fluent andcomfortable with talking
business, or talking about yourbusiness, you can become better
at doing business. And then alsorolled into how he wanted to do

(13:31):
this conference. Because evenwhen I was reading that book, I
knew that I wanted to do aconference. But I do I didn't
want to do like the conferencethat everyone else does. I
didn't want to do a call forspeakers that just had sort of
every rando, when we've hadplenty of random pitches,
pitching us their talks, andpolling people we didn't know
not knowing if their talks weregoing to be really great or not,

(13:52):
but sort of hoping they would beor putting together a sort of
panels with questions that wewere putting together, I wanted
it to be a conversation thatgave me the sort of the sort of
foundation that I could buildthe conference on. That was 100%
being boss. And it wasn't it wasgoing to be unlike anything

(14:14):
anyone else had ever put on. Sothat's sort of where this began.
This is this topic, thisconference, sort of my moving
into being boss. This idea ofrecognizing and accepting of the
queen bee role of being boss ismodeling and facilitating
conversations that helpcreatives do business. It

(14:36):
started with our conversations,we found them valuable, we
shared them. And it's grown intoall of this. So we're going to
be talking about that a bit moretoday actually breaking it down
into how we found conversationsas to be a powerful tool for
being creative in business.

We just got a question in our chats. Let's see
about what the weirdest pitch weever got was and I have to say
it was from Cheech and Chong

Chong,

Chong Chong.
And it was early in the day. Andit's funny because we're
recording this on April 20. Idon't know what that is. And at
the time, we were like, thisjust isn't it's just not
relevant to like a businessconversation. I think that's one
of my biggest being boss regretsto like, I think that we should
have taken on that interview,

maybe. Yeah, so he apparently was a partner in a
marijuana business he hadstarted one or come into one or
something like that. And theyoffered to have him come on the
show. And that was that was backin the day, we're pretty
hardcore on like, we things thatcome through here, I have to
like help people be boss, and weare not sure that Chong and his

(15:50):
marijuana business are reallygoing to be like, but I've

changed my mind on that. I think it would
help. Okay, so going back to ourconversation on conversations, I
really think back to art school.
So whenever I was in art school,there were a couple of different
tracks that you could take, andI decided to go the graphic
design route, but it was stillhoused within the fine art

(16:14):
school. So I still had to do alot of, you know, art classes
traditional, like live drawing,painting, sculpture, screen,
printing all of the fine artsclasses in order to get my
degree. But in the graphicdesign portion, which is where I
really majored, we had to do alot of talking about our work,

(16:35):
there was a lot of creativebriefing to get clear on the
goals and the assignment. Andthen there was a lot of creative
debriefing where we were increative rationale, where we
were explaining what it is thatwe made and why we made it. So I
was not the best fine artist byany means. But I took what I had
learned about talking about mywork in graphic design, over to

(16:56):
my painting classes, and myscreen printing classes. And I
remember, it made like the morebrooding artists so mad, like,
because the art should justspeak for itself, and why are we
talking about it, but it madethe teachers so happy. And I was
in it for that a right. And nowI'm in it for the dollar bills,

(17:19):
and creative fulfillment and allthe other things, but really,
whenever it comes to making aliving, doing what you do,
especially if it's creative,it's not just about doing the
art. And in fact, you don't haveto be the best artist or the
best creative or the best writeror the best photographer, or the
best life coach, whatever it is,yes, aim to be the best aim to

(17:40):
constantly hone your craft, Icannot. You know, I cannot
reiterate that point enough. Butit's also about being able to
talk about what it is that youdo. And I really do believe that
that is what can differentiateyou from being a hobbyist to
being a paid creativeentrepreneur, the conversation,

(18:02):
it helps us, um, process whatwe're doing. So in creative
collaborations, being able totalk up front, I mean, Emily,
even with the conversations thatyou and I have had, anytime I'm
going into a collaboration, oreven if someone's hiring me for
a speaking gig. And it's anunknown thing, like a thing that

(18:25):
I'm not usually doing, I nowknow what questions to ask, I
know how to get on the samepage, so that we can all lay out
our expectations and have a goodexperience. And then I also
think that conversation is whatmakes you yesterday in our
conference, we're talking a lotabout marketing and just feeling
achy whenever it comes toselling. I think that the

(18:47):
conversation is what makes yougo from selling to just simply
explaining what it is that youdo. And saying, here's what I
do, here's what I offer, take itor leave it. But you're inviting
that potential customer in onthe conversation. And then a
couple other thoughts that Ihave around conversation that

(19:09):
I'm really excited to dig inwith you today Emily on is don't
underestimate how much yousaying something out loud, will
affect your behaviors andactions. Next, it's not enough
to just think it in your head.
Especially right now like we'reall spinning a little bit we
either have a lot of ideas or alot of paralysis. I think that

(19:32):
if you can write it down andeven read what you've written
down, like read your ideas outto a trusted friend, Emily, you
and I do this thing constantly,where we we kind of preface the
conversation by saying okay, youknow, here's this idea that I
have. Is it good? Is it bad? Idon't know. But it's like a
trusted safe space. And thenfinally, you know, conversation

(19:55):
is communication and really,it's so much more than just what
you're saying. It's Theintention, it's what you're
trying to communicate and towhom, whether that's a business
partner, a new employee, apotential collaborator, someone
that you're pitching to be ontheir podcast. It's, it's a,
it's communication, and it'srelationship building. And I

(20:18):
think that relationships, youknow, yesterday, we're also
talking about word of mouthbeing your number one marketing
tool. And that happens throughconversations and relationships.

Yeah, 100%, you just laid out several ways in
which conversation elevates, notjust sort of that the business
part, but the creativity part,which is the underlying the
underlying, sort of foundationfor all of our businesses. And
if you can get that and thenwork up, so get the

(20:51):
conversations around creativity,and then work up from there. It
never is, like weird marketing,or all awkward selling, like
you're just having conversationabout what you do, which I think
is really, really powerful. Wehave a couple of questions here.
One is a question from Kim down,who's actually taking us back to

(21:12):
that queen bee role? she asked,Are you saying being bosses
queen bee role is facilitatingboss conversations, or your
queen bee role, or both. So I'msaying that being bosses queen
bee role, so whether I'm doingor not, and that actually even
gave me a really greatperspective around building the
business in a way so that I'mnot the only one who is directly

(21:36):
supporting the queen bee role,but I can actually build, build
some operations, build a teamaround supporting that queen bee
role, in a way that it's notjust me doing it at the moment I
am I sort of the directsupporter of that. But it
doesn't always have to be thatway. At some point, my role may
be something else, where someoneelse may be supporting that

(21:58):
queen bee role with me. And wealso have a question from Sarah,
who says, How can I incorporateconversation into my physical
product business, which is onlyonline at this point. And I
actually love the follow upcomment here that Kelly Knight
gave, which is what's yourproduct, I love to tell the
story of the purpose and originof our products and how it

(22:19):
aligns with our mission. Andthat's perfect, I think, telling
people how you made it, why youmade it, where it came from, the
inspiration that brought you toit, any of those things are how
you incorporate conversation.
And you can do that innewsletters, you can do that in
someone emails you and they'relike, you know, does this is
this product six inches or eightinches, or whatever it may be,

(22:40):
you can be like I chose six,because of these four reasons,
or whatever it may be, asopposed to saying six. There are
a gazillion ways that you canpull this into product business
just as easily if in some ways,maybe even more easily than
service businesses.

All right, I want to talk a little bit about
our favorite fresh books, cloudaccounting. So bosses, I have
two ways that you can startmaking more money right now.
One, track and report yourbusiness expenses. Every dollar
you spend on your business fromthat new computer to that
conference you want to attendneeds to be written off as a tax

(23:19):
deduction. So for me instead ofitemizing at the end of the
year, I like doing this as I gothrough my business bank
account, which is automaticallyimported and sorted into
freshbooks. And then to invoiceyour clients and get paid
faster, it can be hard to stayon top of billing. And you know,
not to mention the anxiety thatyou get over asking someone for

(23:40):
money even if you've earned it.
But this is why I love freshbooks cloud accounting so much
it makes billing your clients soeasy, professional and even
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(24:00):
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(24:23):
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All right, now we want to move into the next
sort of segment of this episodeand talking about the kinds of
conversations that you should behaving. And so maybe this will
even help some of you figure outhow this works into your
business, but also other areas.
So let's do this. I'm excitedabout this one. Where should we

(24:53):
start having conversationsKathleen

Well, you know what, I think the conversation
starts with yourself. Right? Soone of the main pillars of being
boss and where we come back tothe basics of what it means to
be boss. And now more than ever,I think as a time we were just
asked this on a mini so theother day, like, what would we
change about the book that wewrote two years ago, it's now

(25:21):
been two years. And I findmyself right now coming back to
the basics more and more. It'salmost like a reset clean slate
start over, or a place to centermyself, whenever I'm freaking
out. I'm like, Okay, what is thetried and true forget the
trends? Forget the social mediaplatforms, like what are the
tried and true basics. Andmindset is where it all begins,

(25:45):
I think whenever it comes tobeing boss, so the conversation
that you're having with yourselfcan be a make or break whenever
it comes to how you move forwardin your business. So I would
start the conversation withyourself by simply meditating.
And I know that this can gettricky. But meditating is how
you start listening. Aconversation is a two way road.

(26:09):
There's the communicating thetalking, and then there's the
listening. So let's begin withthe listening. Emily, did you
meditate this morning?

Oh, no, I forgot. I forgot that. I said
that. So many things were saidyesterday. But thank you for
asking you that question. NowI've been reminded

just here to hold you accountable. Yeah. So
one thing that I've been doingis I have an Apple Watch. And I
love it so much. I couldn't livewithout it at this point. But I
sleep with it on my bedsidestand and then I put it on first
thing in the morning before Ieven get out of bed. And I just
hit the little breath buttonwhere it kind of ticks inhales
and out out out hills where itattracts her inhales and

(26:55):
exhales. And I just do it forfive minutes. And that's been
the best way for me to reallyget into like a breathing and
listening practice. Once itwarms up, I'll sit outside.
Becky Simpson who was one of ourworkshop ORS and facilitators
and teachers here at the beingboss conference. She's a really
great meditator, and she's doingan hour of just kind of zoning

(27:17):
out, like letting your brain gowhere it went. So I think this
is really great, or even thosemorning walks that I love doing.
I'm constantly listening topodcasts, I think if I would
just walk and not listen to apodcast, I would be able to
listen to myself. So that's beena huge one is just meditating
and listening to what it is thatyou're saying. And you're going
to start hearing the littlewhispers of like, what it is

(27:41):
that you actually want, you'realso going to hear those like
that glaring bully that sits atthe back of your brain that's
telling you that you're not goodenough or that you're being a
fraud, and all of those, so youhave to start listening.

Yeah, you have to listen, and I think they're
meditating. But a lot of peoplelike doing this through
journaling, I think I'm probablybetter at journaling, that I am
meditating. And hold on, therewas a thought there, because
this is what happens in reallife. Sometimes you just get
into a sentence and I'm like,What was I saying? Oh, I

(28:14):
remember. And also using tarotcards. I think that Tarot or
Oracle cards are, I think,pretty across the board. A
favorite for bosses for havingconversations with themselves.
That's all it is that well,depending on what what you're
buying into. It's more or lessall that you're doing whenever

(28:36):
you are pulling tarot cards,Kelly Knight isn't here, she's
probably start gonna startyelling at me in a moment. You
know what I mean? Kelly, youknow what I mean? So journaling.
Pulling tarot cards can be areally great way for
facilitating those conversationswith yourself. If you have
problems with journaling, youcan also Google some journaling
prompts. I think those are agreat way for for you to start

(29:00):
having those conversations ifyou can't get that conversation
going on your own. And I also ifwe can even bridge that gap,
thinking about using Tarotspreads as journaling prompts.
So if you aren't a tarot cardreader, look up some Tarot
spreads. They have really greatinsightful questions or the
kinds of questions that that'sgoing to make you dive pretty

(29:21):
deep. And instead journal usingthose questions as journaling
prompts. And then I also thinkyou can use it creativity, as a
way for you to haveconversations with yourself
making things is a conversationthat you're having with
yourself.

I recently started picking up a more fine
arts practice again recentlywith painting and making things
with my hands. And one of thethings that really came top to
mind with that was, Oh, theseare choices that I'm making,
like whenever I'm putting abrush to a canvas or doodling,
I'm making choices and that wasa really interesting revelation

(29:59):
that I didn't have An artschool. And so that was really
helpful just to see what I'mattracted to, and how it doesn't
have to be specifically languageor words to have a conversation
with yourself. Sometimes it cancome in form, it can come in
photos, it can come in art, itcan come in tactile, you know,
sewing, whatever it is, that's aconversation for sure.

Yep. I also love the idea of using mantras, to
force a conversation withyourself. Basically, if you are
finding that what's happening inyour head with your
conversations with yourself isnot a pleasant place to force a
conversation into them usingmantras. So whatever it is that

(30:40):
you want to believe, feel,whatever it may be, repeat those
things to yourself. So that youcan start moving those personal
inner conversations in thedirection that you want them to
go.

What you repeat, you believe, and it's
just such a good way to carveout some new neural pathways.
Okay, so I like to think aboutconversations as like, an onion,
right? And so we started at thecore, you know, if we stripped
away, or maybe a jawbreaker, doyou remember those? Yes, like,
make my tongue into somejawbreakers. But you know,

(31:20):
starting with yourself, likeyou're the core. And so now
we're going to expand out,right, so the next conversation
that you're going to be having,I think is with your community,
so your inner core group ofpeople. So this might include
your business besties, it mightinclude a trusted mastermind, it
might include your best friend,or your business partners, like

(31:42):
your community of people thatyou trust.

And I want to say you're too by this by
community, I don't mean thatpeople who follow you on
Instagram, that is youraudience, I do think there's a
difference between your liketight knit community that we're
talking about, and your largeraudience, so just want to draw
that line there. And so

conversations with your community are amazing
for seeing things from adifferent perspective. So I know
that in our early businessbestie conversations well, and
even now, Emily, like we'reconstantly saying, Okay, I need
to get your perspective on this.
Because we are so different inso many ways. And this is why
we've been able to createsomething bigger than ourselves
is because we've been able tobrainstorm and troubleshoot and

(32:24):
look at things from differentangles and bring our own
perspective to it. And itcreates like this magical space
in between us, that really iswhere the where the conversation
magic happens. It's like thisthird entity, it's not just my
ideas, it's not just your ideas,it's our combined ideas.

Yeah. And we've definitely found that that's
where some amazing magichappens. You use this place for
you know, brainstorming any andall kinds of solutions for
things that you're have orthings that are happening in
your business. You use this fortroubleshooting and just
generally problem solvingthings. This is a place where

(33:08):
you're also showing up andgiving everything like you're
not holding anything back.
You're not saying Oh, people payme for that, like no, you like
give in these spaces completely.
And these people can be Idefinitely also think of is
funny. What's really funny is Iactually did a talk on this last
week for for another virtualsummit to where I basically drew

(33:31):
a jawbreaker. It's so funny toexplain this idea that like
inside is you outside of thatis, is sort of is very tight
knit. I was calling it my tierone community. These are the
people who are in sort of peermastermind groups. I do think
that these people can be paid.
These are like if you would joina paid mastermind group or if

(33:55):
you join a paid community, thosesorts of things like you can
cultivate these relationships tobe this sort of inner tier of,
of your, like, your hardcorebusiness besties, for sure. And
yeah, these are the people thatyou talk about anything and
everything with, you're notafraid to share numbers. There's
no like weird feeling you getwhen you have to be completely

(34:16):
vulnerable, vulnerable aboutanything. And it's in that
vulnerability, that you are bothgiving and receiving everything
that you need to do to move yourbusiness forward. And I
definitely think of this interms of my relationship with
you. I think about this in termsof my relationship with Kelly
and Maya, who are both in heretoday. We are consistently and

(34:39):
we use voxer. We've consistentlydo using the little walkie
talkie app to talk through allkinds of things, all kinds of
things in our businesses andjust update each other on
things. But you do have to showup in that space and have
conversations about businessyou're sharing profit margins,
and you're sharing resources,you're sharing all kinds of

(35:01):
information. There's no there'sI don't believe in these spaces,
there's any, you know, sort ofproprietary information, you are
completely open with sharinganything and everything that's
going to help everyone moveforward.

Right? The next layer of this beautiful
jawbreaker that we are gettingthrough love it is your team and
your partners. So for me, mybusiness partners are certainly
people that I want to get on thesame page with. So this
includes, you know, sharing ourdreams and our vision for where
we want to go together, andreally getting on the same page

(35:43):
there and talking it through.

Yeah, this is a really important place. I feel
like within that, like tier onebusiness bestie you can, you can
sort of be

therapy, like, yeah, like, you're almost you're
processing with your businessbestie like, sometimes I will
process things with my businessbesties before I even go back to
my partners to even understandwhat it is that I'm wanting to
say, or what it is that I'mfeeling like I almost practice
with them like, Okay, I think Ineed to have a hard conversation
with Emily. And I don't reallyknow what it is that I want, or

(36:17):
what I want to say, and I wantto make sure I'm clear. Can you
all help me that's like thebusiness bestie Exactly.

So things are pretty nebulous, and you work
things out, and then you go toyour team and partners, I
definitely learned a couple ofyears ago, and not so much with
you. But with other businesspartners. Like I feel like we
crossed that line very nicely.
And we know when like when we'rehaving like a funny will even
sort of open a conversation withlike, this is just a business
bestie conversation. Like thisis not a business partner

(36:45):
conversation, this is a businessbestie conversation. Later,
we'll do the business partnerconversation. But you take those
sort of nebulous ideas, you workthem out with your business
besties. And then you bring themto your team and your partner's
fully formed and ready foraction. Basically, I've found
that if you get a little too ifyou're a little too nebulous,
with, especially your team, havea sometimes with your partners,

(37:08):
things get fuzzy and actuallyget taken in quite the same way.

And they can walk a certain amount of
leadership, maybe like, it'slike, you know, I need to be a
united front with my husband,whenever we're giving our kid
directions, I can't be figuringit out with my you can't work it
out in front of the leader,right. But there is there is
like a fine line there. BecauseI love running an authentic and

(37:38):
transparent business. So I youknow, especially right now I
want my team to know, like,yeah, things might feel a little
scary right now. Or I want themto know, if we're super excited
going into a pitch, you know, Iwant to I want to really run my
business, I want to say likealmost in a feminine way, like

(37:58):
in a like open and honest andcaring way. But also still
having a certain amount ofboundaries and leadership in
place to instill confidence inmy team,

for sure. So it's within these team and
partner conversations thatyou're doing things like sharing
your vision, this is whereyou're you've sort of figured
out all of the nuts and bolts orat least like enough that you
have a clear vision and you'reable to take that vision to
people. having thatconversation, like the ability
to communicate your vision toyour people is a very important

(38:30):
skill to have. And you get thatskill by practicing. Also,
delegating is a whole other kindof conversation that you're
going to have in this space attelling people what you expect
of them and sending them on todo it. Getting and giving
feedback in this space, I thinkis very important. This is where

(38:52):
those business conversations Ithink start just sort of coming
home to your business. Were withyourself with your business
besties it's sort of very, likevery heady, sort of daydreaming
team and partners is where sortof ideas become action.

Okay, and then kind of this actually, this next
point leads into our next layer,which is you know, you have your
team and partners and then youhave your customers and your
clients. But one thing that I'mseeing and this applies to both
your partners and your teammembers and perhaps your clients
is there's this meme goingaround right now. We are
recording this in Coronavirustime every month, a lot of

(39:32):
people in our world have goneremote. And I'm seeing this meme
going around that's like Now weall know how many meetings could
have been emails because peopleare having to like streamline
their communication a littlebit. But for me more than ever,
I've been working remote for thepast two years. A lot of my team
is together in Oklahoma City butnow that they're all working
remote, we are all hopping onzoom together so much more than

(39:56):
ever before. This is a practiceEmily that you and I have
between markup Hello in zoom forthe past, you know, four years,
we are just constantly like,hey, let's hop on a zoom like
it's no big deal. And for me, Iwill say, emails are nice
whenever you just need anefficient and quick answer. But
I do love talking it out, I loveseeing people face to face, it

(40:18):
really does help one get clear.
Like, I feel like there's a lotless mistakes made whenever we
can all get face to face to itmakes us human. And we can all
see the more nuances of what itis that we're trying to say. And
if someone's kind of has anunsure look on their face, we
can dig a little bit deeper intothe idea, we can get some

(40:38):
clarification. And so for Ithink that is really great to
just get some FaceTime to get onthe phone to get together and
and talk it out. And in thecomments here earlier posted
that extroverts especially needto talk things out before it
even is before they are evenable to articulate what it is
that they're thinking. And Ithink that that is incredibly

(41:01):
true. At least for me, I need totalk it out. So communication
sometimes means it's not just anemail, because you can't always
get your tone across. Sometimesit means picking up the phone or
hopping on a zoom.

For sure. Let's move into conversations with
customers. Because this is onethat we've definitely been
talking a lot about over thepast day and a half, and is an
important piece of doingbusiness. So when it comes to
having conversation withcustomers, what does that look
like?

Yeah, well, it looks like not being salesy.
Like everyone feels ickywhenever they get salesy, and
for me, this looks like coldpitching. This looks like using
those marketing tactics thatsomeone's trying to sell you on,
like this, you know,sophisticated funnel, which are
super tempting. And I know thatwe've even tried them before to

(41:53):
be like, efficient and to reachmore people. But for me, it
always comes back down to thebasics, which is simply saying
what it is that I mean,explaining what I do, letting my
client especially in theconversation along the way to
show them that I'm reallylistening to them, you know, at

(42:13):
braid creative. Part of ourprocess is having these check
ins along the way. So we'relistening to what it is that
they're trying to get out oftheir branding, we're listening
to how they want to positionthemselves, we're listening, the
actual literal words coming outof their mouths. And then we
mirror it back to them. And it'snot this, like Don Draper

(42:34):
surprise at the end of ourengagement, where we're like Don
Draper's from Mad Men on AMC, ifyou haven't seen it anyway, it's
not like this like and here isyour shiny, flashy brand. I
think as creatives, we oftenwant to make our work appear as
if it was magic. And oftentimes,it's because it comes so easy to
us that we're ashamed. We'relike, embarrassed by how easy it

(42:55):
comes to us. And we want it tofeel inaccessible to our client.
But it's not easy to yourclient. And so for me, and this
is especially relates to serviceproviders, Emily, maybe you can
speak more to the product in asecond. But for me, it's peeling
back the curtain and showingpeople how it works, listening
to them along the way, showingthat I'm listening to them along

(43:16):
the way, bring them in on thatconversation. And it always
leads to like, I would say 95 to99% enthusiastic approval,
because they've been there alongthe way. And so for me, that's
what that conversation lookslike with them. And then
whenever it comes to getting newclients, just simply saying,
Okay, this is the conversation,essentially, and the

(43:37):
deliverables that I had with apast client very similar to you.
Here's how it worked. And here'swhat you'll get. And again, it's
a conversation, and alsoinviting people to bring up
their concerns, like Do you haveany concerns? Is there anything
that you don't like, we're soafraid to hear what it is that
we don't like. But if you canjust ask the question and shine
a light on it, it's so much lessscary. So for me, the

(44:01):
conversation is crucialimportant to everyone getting
what it is that they need andwhat they want out of the
process.

100%. And it's very similar with product as
well. If you want someone tolike your product that much
more, tell them why you made it,where it came from, where the
inspiration came from all thosethings they talked about a
moment ago, because people arejust as curious. And I think
that's only going to become moreand more. So I absolutely
anticipate there being this moveto supporting local in a way

(44:34):
that we've never seen before.
And they're going to beinterested more so than ever.
Why is it you've created thisthing? What made you want to do
it? Why did you get into thisVille in the first place? What
skills do you have? What do youthink about the process? Why did
you choose to do these things inthis way? And the more that you
can share that whether that'sthrough your content, or with

(44:55):
those customers, the better andYou know, at Almanac we're both
online and offline currentlysignificantly more online than
offline. But we're still havingthose conversations in email.
People are asking us constantlyemailing us saying, you know,
like, Well tell me a little bitmore about this crystal, or do
you have the crystals for thesesorts of things? or Why is there

(45:16):
no zodiac sign on your candlelabel? Like people ask questions
and have it not just answeringthem. But having a conversation,
opening up a conversation? andasking them again? Do you have
any questions beyond that? Likehow in what ways can I you know,
shed more light on thissituation, or this product or

(45:36):
whatever. These are the waysthat you have those
conversations with your productcustomers, as well. And those
conversations will usuallyequate to some of your most
engaged customers who just comeback time and time and time
again, it is absolutely worththe effort and time investment
to have those genuineconversations. Because I

(45:56):
absolutely believe that afeeling of authenticity is a
product of having vulnerable,honest conversations. No one's
gonna think that you're beingweird salesy, no one's going to
think that, that you're pullingtheir leg or whatever, whenever
it comes to your product or yourservice. If you are showing up

(46:17):
and just vulnerably sharing,they're going to see that
authenticity and they're goingto buy into it. Every business
has that thing, that it's knownfor that role that it must
protect at all costs. For manycreatives we know that involves
educating, sharing your gifts ofknowledge, and helping others
achieve something in their lifeor work. If you're one of those

(46:40):
businesses, and you're lookingfor an easy platform that allows
you to create courses, digitaldownloads, and maybe even a
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14 days free with no credit cardrequired by going to podia.com
slash bosses. All right, nextup, we have our tips for talking

(47:08):
business. So we kind of I talkedbusiness for a living. I think
that I we may have talkedbusiness more than anyone else
we know think you've everthought about that.

Unknown (47:28):
I have no I haven't I

really we've put more hours into talking business
than maybe anyone else we know.

Is that way, like I have nothing left to say
definitely.

For sure.

Yeah. So let's talk a little bit about how we
talk about business. Um, I thinkthat I even just saw someone in
the question, say, you know,sometimes it feels scary or
nerve wracking to have hardconversations, I hate
confrontation, any tips to easeattention or how to approach
these talks, you know, andanytime I've noticed, even

(48:05):
conversations that aren't hard,that are just even direct, can
feel confrontational. To evenjust say what it is that you
need, can feel confrontationalwhenever it's really just
stating your needs. So thisisn't we are well practicing.
And I would love to just talkthrough these tips about how we

(48:25):
talk about business. So Emily,what's your number one tip for
talking about business? Whathave you learned over the past
five years of talking nonstopabout business?

Right all day, every day? I think when it comes
to hard conversations and sortof directly answering this
question. It's just practice.
It's just showing up and doingit. It gets easier over time.
And I always I always feelmyself progressing when I have
to fire people. Like that'salways sort of the conversation
that is my milestone for whetheror not like I'm getting better

(48:56):
at having hard conversations.
And I am because I've definitelybecome less like less affected
by those conversations than Iwas in the beginning. Like, in
the beginning, it was alwayslike, I'll put it off as long as
I need to, I don't want to havethat conversation is going to
feel gross. When I'm done. Ifeel like I've been kicked in
the gut like all these things.
Now I can do it and I can justmove on with my day. Then not
even like it's just it's a itgets easier with practice. Or

(49:19):
maybe my heart is just gettingreally cold.

I sky just make other I make other people
do it. This is why I'm businesspartners. Right, here we go.
There was this Emily and Tararight both have to do that.
Right. I think that for me,whenever it comes to talking
about business, it's reallyacknowledging that there isn't a
single answer and that you'refiguring it out as you go for

(49:47):
me. I certainly consider myselfan expert in branding and
design. And even at this point,having conversations about
business we've literally writtena book on it. Um, but I don't
have all the answers. And Ithink as soon as I let go of the
need to be right, I was able tohave hard conversations and able

(50:09):
to have easy conversations andable to have decisions that move
my business forward. You know,there's a lot of decision making
that happens in conversations.
And it's not about being right,it's just about moving forward.
It's about having the confidenceto say what you need, or what
you think or what you like, orwhat you don't like. So it just
gets easier with practice, too.

And you practice by just showing up. So the more
you show up to do it, the easierit's going to be. And I think
that's showing up on all levelsof that job breaker, right, it's
doing it with yourself as oftenas possible. And I didn't even
throw, actually, here's anothervery important conversation to
be having with yourself. Andthat's the money conversation is
like looking at your bankaccount, looking at your profit

(50:54):
and loss sheet, looking at thosethings, and having the
conversation with yourself aboutwhat's happening in terms of the
money part of your business. SoI think doing that, doing that
one regularly every month, ifnot every week, why not? Why not
do that, but definitely everymonth, showing up for yourself
in your business in that way.
Also doing it regularly withyour business besties. So

(51:15):
Kathleen, and I started withjust occasional calls every
month or two for the firstcouple of years. And that was
amazing for both of us were oftraversing those first couple of
years of doing business online,as creatives, it wasn't every
week, it wasn't even every otherweek, it was like once a month
or two maybe once a quarter hereand there. I also think that

(51:37):
doing bi weekly or monthly callswith peers is imperative. And I
do this on a couple of differentlevels too. I have my bi weekly
calls with my and Kelly who arein here where we're getting on
and talking business, we're alsokind of talking more or less
every day. But those biweeklycalls are where we're really
getting at and like getting intothe meat with whatever we're
dealing with at the moment. Ialso have a couple of people

(52:00):
that I scheduled monthly callswith. And these are even outside
of like the podcast likepodcasts aside, these are just
like conversations that I'mhaving about business with other
people. So showing up regularlyto talk business and this can be
online or offline. Some of myearly business besties was all
just like chatting and Skype orwhen people scattered,

(52:23):
scattered, scattered in Skype

for that, Oh, well. I

don't remember what. Right, it's fine. Right?
Say me, Joe, say me, Joe. And Iwe need to get back on that.
It's Amy Jo and I were havingmonthly calls before the holiday
season. They were both like wecan't see each other until after
Christmas. And then for me itwas after conference. So yes,
Amy Jo will get back on that.

I will also say in my season of burnout, I
couldn't talk about businessvery much. And so for me, it was
still getting together with mybusiness besties. But just
talking about life, and notreally talking about business,
but still getting in the habitof talking to them. So even, you
know, like our boss boyfriends,Paul and Jason, chatting with
them about life. But now I canchat with them again about

(53:09):
business now that I'm throughthat season. So I know that's
really good about blending thepersonal with the professional
in those relationships as well.

Yeah, I'll say for me talking business helped
me through burnout, which isanother way that Kathleen and I
are polar opposites. Right?
Where for me, it was stayingengaged in those meetings and
still talking about business andtalking through things and
hearing that other people werehaving struggles to or that they
were having amazing winswhatever. It helped me, it
helped keep me grounded in atime when I felt very

(53:39):
untethered. So I think usingthose business bestie
conversations in whatever wayyou need to, is important. And I
do love this conversation of theblend between online or between
business and real life. This isone of my favorite things about
business besties with businessbesties, you can go back and
forth between the two prettyeasily. But usually your life

(54:01):
friends, you can't really talkbusiness with right, you know,
like you can't like it's not thesame, they don't get it they
like it just it doesn't workthat way. But I love that with
business besties you can go backand forth between the two,
they're more a little more allpurpose friends.

Um, so one of the tips that I have for having
conversations with your teamwith your partners is having
codes. So I love having like acoded language that helps us get
into the right mindset. And it'sthis instant switch, right? So
for Emily and I, it's here's ashitty idea. Like that's what we

(54:41):
say whenever we are wanting tobrainstorm and not be judged and
to be open for consideration andwe don't have to lay it out. We
don't have to say, Okay, I'mgoing to give you this idea, but
I want you to think about it.
And I want you to you know, wedon't have to set up the
boundaries because theboundaries have been set by
having that code. So for metonight Here's a shitty idea
what if we bla bla bla bla bla,and we always come at it with

(55:03):
like, I don't know, like acertain amount of positivity
even whenever we're shutting theidea down, and we're like, okay,
here's why it's not a good idea.
And it also makes you again,that idea of like, it doesn't
have to be good. And it doesn'thave to be right. It's just an
idea. Or, you know, I think ofit as like, we're tossing a

(55:23):
piece of dough back and forth alittle bit, you know, and I'm
like, okay, here's an idea. I'mtossing it to you, and you're
like, molding it a little bit,and then tossing it back to me,
I'm molding it a little bitmore, and it starts to take
shape into maybe a completelydifferent idea. The other code
that I love comes from Dr.
Bernie Brown. And it's the storyI'm telling myself is, and
that's just acknowledging, likein hard conversations that you

(55:45):
might not again, you might notbe right, that you might be
feeling a certain way, but ittakes it really allows you to
have ownership over what it isthat you're thinking and
feeling. And then my last oneis, Tara and I. So here's my
sister and business partner overat braid creative, we have this
thing that we've been doingsince day one, that's

(56:07):
acknowledgment. We sayacknowledgement, whenever the
other person does a hard thing,like sends out a hard email, or
does a creative project that isvery taxing and extensive, like
editing a video, we sayacknowledgement, and it's almost
like a next level. Thank you.
It's like a thank you for yourexpertise. And for doing that

(56:28):
hard thing. My husband alwaysgives us a hard time because
he's like, why don't you justsay thank you. And I'm like,
because Thank you feels surfaceyacknowledgement is like, I see
that thing that you did I reallysee it. And I really thank you
for doing that.

Right, one of the ones that you taught me was
and you actually use this inwriting, but we also use this in
our conversations is what I'mreally trying to say is, so you
could be like talking aboutthings and you're trying to get
your thoughts in order and youknow, conversation could be
going nowhere, and then you stopand you go, Okay, now, what I'm
really trying to say is this,this and this. And that's always
very helpful for sort ofbringing that like crazy

(57:07):
conversation energy into yoursaying what you need to say, can
help keep it concise. Alright,we are really coming up really
on time, I'd like to wrap thisup in about another five ish
minutes. So let's like flythrough the rest of this. You
ready? quickfire? Okay,

so yes, my next one is knowing each other's
triggers. So Emily, you and Iare so close now that we know
what triggers each other alittle bit. I'm the same way
with my sister too. And I thinkEmily, you at this point, know
that you can't tell me like,hey, I need to talk to you about
something in five days. I'mlike, What is it right now? I'm
facetiming. You I'm calling youlike I need to know.

It could literally be like, should I buy
these pants or not.

And I'm like she's dressing.

Right? So definitely learning each other's
triggers is very, very importantfor really keeping, keeping
things level even good. I alsowant to point out, one of my
favorite tips is really goinginto a couple of these tiers.
And maybe like with yourself andwith your business besties that

(58:15):
tier one. With this, with thepractice of exploring all
options. I think whenever youget into that tier of like team,
especially like you've chosenyour option, and you're going to
explain that option. Butlearning how to explore all
options is really important tonot just go into it with like,
here's how I want to do it, butreally opening yourself up to

(58:37):
other people's input to seedifferent perspectives and how
other people would do it. That'swhen real magic comes from
having business conversations isnot just going in with a
solution but going in and reallysort of masterminding a
solution. And then also justgenerally using conversations as
a tool. We talked about this alittle bit earlier, using as a
tool for figuring things outtalking things out. One of the

(58:59):
things that we do, I'm notoriousabout just messaging Cory on
Slack, and be like, I need totalk. And then he'll get on and
I'll literally just talk to himfor 20 minutes about this
problem that I'm having usuallylike some technical thing. And
by the end of it, he saidnothing, but I figured it out.
Right, and I'm just like, thankyou for helping me figure that

(59:20):
out. He's like, okay, whatever,by learning to use that as a
tool is really helpful. It's,it's a way to sort of get extra
use out of having conversations,or even practicing conversation,
just sort of using talkingthings out as a way for you to
figure things out. I also highlyrecommend that you joining a

(59:41):
mastermind group to have peopleto have these conversations with
and this is either curating yourown, that can be really
difficult. And it can take awhile to sort of find or sort of
curate the group that you mostwant. So don't go into it
expecting you just sort of havethe perfect group immediately.
really sort of massage it out.
Basically Because you have toget the right mix of people, the

(01:00:02):
current group that I'm in, it'staken us about three and a half
years, I think to really get tothis group that we currently
have. But I also reallyencourage people to join
mastermind groups, I runmastermind groups. And I'm
always very careful aboutcurating a good mix of people.
So I have, you know, interviewprocesses, where I'm talking to

(01:00:23):
people finding their interests,their expertise, those things
and then pairing people up intomastermind groups. If you can
join a mastermind group that hasthat kind of intention, you're
able to sort of create theselittle pods of people very
easily and quickly. In themastermind groups that I've
created before, especially likeduring this Coronavirus stuff,
they've all like, sort ofreinvigorated themselves and

(01:00:44):
started having calls togetheragain, because it is very
important to have the supportsystems during crazy times.

Kathleen Shannon (01:00:52):
Yeah, I think that mastermind groups or even a
therapist or a coach allows youto practice having these hard
conversations, it allows you toprocess what it is that you're
thinking or feeling. So I thinkmastermind groups are a great
place just to be practicingtalking about business, and it's
going to move your businessforward. One of the last ones I
want to recommend, and I knowwe've got to wrap up, but it's
looking for the intention andthe tone. So for me, like let's

(01:01:16):
say I'm having a conversationwith my sister, if I'm just
assuming that she's thinks thatI'm wrong, then I'm going to
come at the conversationdefensive, and I know she's in
here. So she's probably seeingthis and like, Yeah, I know, um,
or, you know, even conversationswith you, Emily, whenever I come
to the conversation with theintention that you have my back,
even if we have a hardconversation, it just goes so

(01:01:38):
much better. And this is truefor clients as well. I know so
many people get so riled upwhenever a client emails them
with a simple question, tryreading it in a different tone,
try reading it in a tone that,like they're scared, and they
don't know what to do, it putsyou in this helpful place, try
reading it in a tone where theyjust are curious and not upset,

(01:01:59):
it will put you in a differentplace. So I know that, um, we
can't control what other peopledo. But we can also look for the
intention and the tone that wewant to hear. So I know that I
want to come at life, justbelieving that people have my
back. And and that's a dailypractice for me because I don't

(01:02:20):
naturally go there. I naturallygo to like, What are you trying
to say about me, you know, andso that can really a can go a
long way.

Emily Thompson (01:02:29):
For sure. And I think our last sort of tip is is
to listen to others, which iswhat you guys are already doing.
Listen to podcast, watchbusiness TV shows like whether
that be Shark Tank, which likeno grain of salt, or I love
watching the Prophet. I can'tlisten to Mark lemonis talk
business all day long. or anysort of any sort of kind of

(01:02:56):
business he webinars. Be carefulwith the bro marketing guy.
Right. That's been a commontopic of the conference. But I
think listening to people talkbusiness will help you get some
of those like early skills tostart having those conversations
for yourself

or even listening. People talk
creativity, one of our favoritethings, Emily, whenever we're
together is watching. Oh, what'sthat home renovation show with
Joanna Gaines. Oh, not that one.
fixer upper fixer upper. And youknow, watching something like
fixer upper. Even like I loveflipping out. That's an older
one. But um, I love watchingthose shows, because they're

(01:03:32):
actually having to talk aboutcreative rationale to clients
who don't understand that theycan change the color of the wall
to change the tone of the room,you know, and so even stuff like
that is really fun. Um, so yeah,listen, other people have
conversations, it will it willteach you a lot.

Emily Thompson (01:03:51):
Right? Alright guys, that's we are like us and
so not yet we could haveconversations about have
conversations all day long in ameta podcast, it would be great.
But I super appreciate you guys,all of you guys being here being
a part of these conversations.
This, like whenever I look backat my decade plus of business,
or even like early earlybusiness, which was like 15

(01:04:16):
years ago, when I didn't have abusiness bestie like when I
didn't have people to talkbusiness to I can see a stark
difference between what life waslike then as a business owner
and what life is like now, and Ican definitely definitely
attribute so much of my successto my sort of investment in and
intention with which I talkabout business as much as I can.

(01:04:40):
And I tried to be like superannoying about it. But like
sometimes I will like give me anUber driver who has a side
hustle. They all do. And Iprobably in the talking damn
about business too. But it is avery important skill and one
that we've literally identifiedas our mission to help you do
better So that you can dobusiness better. And with that,

(01:05:01):
like to do a shout out to ourconference sponsors. We have
fresh books, cloud accounting,who is obviously some of our
long term favorites, as well aspodia who comes to play with us
often, and shop good in OklahomaCity who was always down to
partner with us to createamazing swag bags including this
year's swag bag. They designedthat and printed those bags for

(01:05:25):
us. And I also want to do ashout out to our swag bag
contributors. We have a band ofweirdos thank you to Andrea
Holmes art studio metal Marvel'ssocial granola denisa art free
period process chicken coopbotanicals, hawks and doves,
modern mystic and Almanac supplyCo. Thanks for listening. And

(01:05:46):
hey, if you want more resources,we're talking worksheets, free
trainings in person meetups andvacations and more. Go to our
website at www dot bien boss dotclub.

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#234 - The Power of Conversation

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