Leveraging AI to Craft Engaging Evergreen Content

“Evergreen content”, or content stays relevant for extended periods, is excellent for any radio station website.  Today, we’ll discuss how AI tools can help you generate this evergreen content and we’ll give you 15 examples to get you started.

For more detailed show notes visit: https://www.skyrocketradio.com/podcast/leveraging-ai-to-craft-engaging-evergreen-content.

Before we delve into the nuts and bolts of using AI for content creation, let's clarify what we mean by 'evergreen content.' Evergreen content is any relevant material that doesn't become outdated quickly. It's content that people will find helpful and interesting over an extended period. “How to” articles are the most popular evergreen content, but you can also compile content from topics like "Top 10 Must-See Attractions in [Your City]" or "Best Restaurants Near [Your Location]."

How AI Can Help

Writing one article while researching information without copyright issues could take hours.  AI can scrape data from multiple sources to compile a detailed blog post that is written uniquely. You can customize the tone, style, and length to suit your target audience.

Don’t know what to write about?  Ask AI!  I gave ChatGPT this prompt, “I want to provide my website visitors with evergreen content about my local area. Give me several examples I could use including information on tourist spots, reviews, etc.”  Here’s what it gave me. 

Real-World Examples

1. "Best Local Restaurants You Must Try"
2. "Hidden Gems: Unexplored Spots in [Your City]"
3. "A Guide to [Your City]'s Historic Landmarks"
4. "Top 10 Family-Friendly Activities in [Your City]"
5. "Your Weekend Getaway Planner: Best Day Trips from [Your City]"
6. "Staycation Ideas: How to Make the Most of [Your City]"
7. "Outdoor Activities in [Your City]: Where to Go and What to Do"
8. "Best Coffee Shops to Work From in [Your City]"
9. "Art and Culture in [Your City]: Must-Visit Galleries and Theatres"
10. "Flea Markets and Antique Shops: Where to Find Treasures in [Your City]"
11. "Where to Listen to Live Music in [Your City]"
12. "Local Farmers' Markets: A Guide to Fresh Produce in [Your City]"
13. "Public Transport 101: Navigating [Your City] Like a Pro"
14. "Safe and Scenic Bike Routes in [Your City]"
15. "Celebrating [Local Festival]: History and Traditions"

By creating localized, evergreen content like this, your radio station can become a valuable resource for the community and visitors, enhancing engagement and driving consistent traffic to your website. 

AI offers an unprecedented opportunity for radio stations to create high-quality, evergreen content that can drive consistent traffic to their websites. For our station websites to succeed, staying relevant is crucial.  Leveraging AI for content creation can give your station the competitive edge it needs.  Evergreen doesn't mean set it and forget it. Attractions close, new restaurants open, and trends change, so periodically check your content to ensure it remains current and relevant. 

Need help with your radio station website? Reach out to us!