Radio Station Website Solutions: How to Choose the Right Path

Are you looking to do something different with your radio station website?  Or are you just starting out and finally realizing the importance of an active online presence? 

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/radio-station-website-solutions.

Today, we'll explore five avenues you have for creating and updating your radio station website so you can make the best-informed decision. 

Option 1: DIY (Do-It-Yourself) Code/Hosting

Pros

1. Cost-Effective
2. Full Control
3. Customization
4. Skill Building

Cons

1. Time Commitment
2. Technical Hurdles
3. Quality
4. Ongoing Maintenance

Option 2: Off-the-Shelf Templates/Plugins

Pros

1. Quick Setup
2. Lower Costs
3. Ease of Use

Cons

1. Limited Uniqueness
2. Feature Limitations
3. Compatibility
4. Ongoing Maintenance

Option 3: Online Website Builder (Wix, Squarespace)

Pros

1. Quick Setup
2. User-Friendly
3. Moderately Priced
4. Less Maintenance

Cons

1. Limited Flexibility
2. Design Eye Needed
3. Ongoing Costs
4. Generic Feel

Option 4: Hiring a Professional Web Designer or Agency

Pros

1. Quality
2. Advanced Features
3. Initial Timesaving
4. Staff Training

Cons

1. Higher Costs
2. Dependency
3. Ongoing Maintenance

Option 5: Partnering with a Radio Station Website Provider (like Skyrocket Radio)

Pros

1. Industry Expertise
2. Affordable
3. Focus on Content
4. Support

Cons

1. Limited Customization
2. Subscription Fees

Conclusion

Your decision will depend on your team's skills, time availability, and budget.  Don’t just let budget dictate your path.  If you’re comfortable doing more of the technical aspects of running a website, then DIY or the template path might be your avenue.  The developer/agency route may be the way if money is no object. 

Our recommendation is clear, but we’re happy to advise no matter your route.  Feel free to contact us with any questions or help starting your website journey!