The Digital Inventory List: A Must for Every Radio Station

As radio stations expand their presence online, they become multi-platform brands that offer a vast array of advertising opportunities.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-digital-inventory-list-a-must-for-every-radio-station.

Selling these opportunities to advertisers can become complex without an organized approach. That’s why a Digital Inventory List is important. 

This list will cover every possible online sales opportunity on the station website, live streaming, podcasts, mobile apps, social media platforms, newsletters, and so much more. 

The Benefits by Department

1. Salespeople will not know the online selling opportunities without this list.

2. A Digital Inventory List provides the content production and programming team with an understanding of advertising commitments, timings, and formats, helping them plan their content schedules accordingly.

3. For the finance and revenue management team, a Digital Inventory List can be a robust tool for forecasting revenue, tracking sales, and adjusting pricing strategies.

4. The digital team can leverage the Digital Inventory List to understand the demand for various advertising spaces better.

What a "Digital Inventory List" Should Include

Here are some potential items that can be included in such a list:

1. Digital Platform Details 2. Advertising Space Details
3. Advertising Format
4. Inventory Availability
5. Audience Reach
6. Pricing Information
7. Past Performance Metrics (if available)
8. Additional Opportunities

We have a simplified starting place spreadsheet available at https://www.skyrocketradio.com/wp-content/uploads/2019/04/Digital-Inventory.xlsx.  Your Digital Inventory List should be maintained as a live document, regularly updated to reflect changes in inventory availability, new advertising opportunities, and evolving rates. Your station website is a great place to start.

Need help with your radio station website? Reach out to us at https://www.skyrocketradio.com.