Your Radio Station Website Report Card: Does Your Site Make the Grade?

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/your-radio-station-website-report-card-does-your-site-make-the-grade.

As mentioned, a compelling online presence is not just a nicety.  It’s crucial for any business, not just radio, to captivate its audience and attract revenue opportunities. Your website serves as your digital storefront. Today’s test covers vital criteria to elevate your station website's effectiveness, ensuring it resonates with your listeners and advertisers.

Feel free to keep up with the pass, fail, and extra credit scores as we cover the following eleven sections:

1. On-Brand Experience

2. Social Media Integration

3. Cross-Platform Compatibility

4. Accessibility

5. SEO and Analytics

6. Content Management

7. Audio Streaming

8. Listener Engagement

9. Advertising and Monetization

10. Podcast and On-Demand Content

11. Event and Concert Listings

Did your website have extra credit, pass, or need additional homework or study time? 

Think of your website as your digital answer sheet, where every design choice and content strategy either fills in the right bubble or leads you to a failing grade. Hopefully, by evaluating your radio station's website against these 11 areas, you can identify improvements and continue tuning your website for optimal performance.

Need help with your station website, reach out to us at https://www.skyrocketradio.com.