In a recent episode of Between Meetings, I had the pleasure of interviewing David Cree. Our conversation delved into his experiences leading the mission-driven venture Common Good, the challenges he faced along the way, the growth of Calgary's startup ecosystem, and his aspirations to bring innovation to city governance as a city council candidate.
Takeaways:
- When we started COMMONGOOD, we thought we understood the problem.
- When someone has a mission, they put their heart into it.
- To run a profitable business, you must listen to customers to understand where the product-market fit is, but that doesn't always align closely with the mission.
- We could save significantly more money by being more innovative, but we are not.
- I am going to run for city council to bring the innovative mindset we've learned to the council.
David Cree is a seasoned sales and marketing professional with a rich career driving impactful campaigns and building effective teams. He specializes in helping startups, particularly those addressing sustainable development goals, acquire and retain major clients. Combining strategic thinking, creativity, and relationship-building expertise, David has a proven track record of breaking organizations into new markets and securing high-value clients. His specialties include Social Enterprise, Mental Health, Marketing and Sales Strategy, Branding and advertising.
Between Meetings is a series of on-the-go interviews featuring industry leaders, entrepreneurs, and corporate innovators. In these interviews, we delve into the latest trends and developments in innovation, technology, and entrepreneurship, catching our guests between meetings in a car ride across town. Along the way, they share inspiring stories, personal experiences, industry insights, and practical advice on how to scale your way to success. Each interview is packed with valuable information and inspiration for anyone looking to make an impact in the tech and innovation world.
🎙 Follow the host Marian Danko on LinkedIn.
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