Ferdinand Klauser, Partner & General Manager at KISKA Shanghai, Brand Strategy & Marketing Consultant

Takeaways

• Looking at the economic situation, the speed, and the drive that China had, all I could see was an opportunity 
• Our focus is on creating great client experience and understanding this fast-changing market
• We work with Western brands to identify how they can stay true to the core and at the same time be sensitive to the local market
• Our job is to absorb the differences and to facilitate productive collaboration and cooperation.
• We have to be intentional about collaboration, intentional about diversity. 

Ferdinand Klauser is an international brand strategy and marketing consultant serving clients in automotive, sports performance, and lifestyle products. He is passionate about collaborating with KISKA’s multidisciplinary teams to deliver relevant experiences that move people, shape brands, and create impact.

Between Meetings is a series of on-the-go interviews in which we discuss innovation, technology, and entrepreneurship. Our guests are industry leaders, entrepreneurs, and corporate innovators. We catch them between meetings. In a car ride across town, they share inspiring stories, personal experiences, industry insights, and practical advice on how to scale your way to success.

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