In Between Meetings, Victoria Bennett shared how a Calgary Boy Choir campaign sparked her path into crowdfunding after nearly two decades in marketing with Pampers, Tide, ENMAX, TD, and the University of Calgary. She explains what crowdfunding really is, the five main models, and where it fits alongside bootstrapping, angels, grants, and VC. Victoria busts myths about messy cap tables, shows how crowdfunding validates businesses, and highlights the power of storytelling and community in turning one-time backers into long-term supporters. Looking ahead, she discusses blended rounds, community raises, and the future of crowdfunding with AI, blockchain, and secondary markets.
Takeaways:
- Democratization of capital opens early-stage investing to all
- Crowdfunding bridges bootstrapping and VC
- Cap tables stay clean with nominee/trust structures
- Campaigns validate demand and attract institutional investors
- Storytelling connects emotionally with backers
- Modest goals create momentum
- Community matters more than money
Victoria Bennett is the founder of The Crowdfunding Hub and a longtime marketer with experience at Pampers, Tide, ENMAX, TD, and the University of Calgary. She helps startups and growth companies design and execute crowdfunding campaigns to validate markets, attract capital, and convert backers into long-term advocates.
Between Meetings is a series of on-the-go interviews featuring industry leaders, entrepreneurs, and corporate innovators. In these interviews, we delve into the latest trends and developments in innovation, technology, and entrepreneurship, catching our guests between meetings in a car ride across town. Along the way, they share inspiring stories, personal experiences, industry insights, and practical advice on how to scale your way to success. Each interview is packed with valuable information and inspiration for anyone looking to make an impact in the tech and innovation world.
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